Attribution is complex, and many dashboards tell conflicting stories. Yuh’s journey proves that thoughtful analysis and strategic data connection can reveal hidden opportunities, helping you maximize ROI and make smarter marketing decisions.
Performance marketing in insurance is becoming increasingly complex - with rising acquisition costs, fragmented data, and manual optimization slowing growth. DA Direkt, one of the fastest-growing direct insurers in Germany and part of the Zurich Insurance Group, faced similar challenges - until they transformed their approach with AI. The result? A significant sales uplift in just three months.
Attribution is broken. GA4, Meta, TikTok, Gads and analytics/MTA dashboards all tell you different stories. Generali Austria decided to stop guessing. By building a digital-first attribution model and pairing it with AI-driven budget automation, they unlocked +18.8% more leads without spending more.