Performance Marketing
Causal Impact Analyse als Validierungsmethode
Was ist die Causal Impact Analysis und wie funktioniert sie? Lernen Sie die Grundlagen, ihre Bedeutung und Anwendungen in unserem neuesten Artikel kennen!
Performance Marketing
Marketers are told to combine MMM, MTA, and experiments for a complete view of performance. In practice, triangulation often fails: broken attribution, weak experiments, and historic-only MMM lead to conflicting signals and decision paralysis. Here are 5 reasons why marketers should rethink this approach.
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