How to measure each channel’s real contribution when the journey runs across media, web and app
How Telepass, JAKALA and Nexoya moved from fragmented measurement to cross-channel statistical attribution
How to combine paid media, web and app journeys and CRM data to measure real business conversions
What the model revealed about the upper funnel, and how measurement became a weekly budget allocation decision
How much does each channel really contribute when the customer journey runs across media, web and app before converting?
This workshop shows how Telepass, together with Jakala and Nexoya, moved beyond fragmented measurement with a cross-channel statistical attribution model. The model brings together paid media, web and app journeys and CRM data, and measures real business conversions.
The speakers walk through the journey they took, what emerged about the role of the upper funnel, and how measurement turned into a concrete decision every week on how to allocate the budget.
Rosa Morgano, Marketing & CVM Lead at Telepass.
Marco Storti, Senior Director Digital Marketing Strategy at Jakala.
Alfonso Mariniello, Lead Growth at Nexoya.
In which language will the masterclass be held?
This session is in Italian, but has English subtitles.
How long does this session last?
The session lasts about 35 minutes.