Diminishing Return Game

How it works?

You’ll see performance data for three campaigns and one clear goal: maximize total leads. Based on the information shown, choose how you would reallocate the budget.
After your decision, we’ll reveal what actually happens when diminishing returns come into play.

Are You Brave Enough to
Take On Nexoya’s AI?

Confident in your budget allocation decisions? Let’s put them to the test 🤓

In this short challenge, you’ll make a few quick budget decisions, the way you
normally would. Then we’ll reveal what actually happens when the math kicks in.

Careful though… numbers can be sneaky. What you don’t see might just be your
downfall. Are you ready to see the evidence that Nexoya AI can outperform your
manual budget decisions?

I am already convinced and need a demo

But.. Before we start

What Is Your Function:

Your Campaigns, Your Call

Your starting point is as follows: three fictitious campaigns from your
portfolio, all with the same budget. Campaign C delivers the most leads
and has the lowest cost per lead. The board now wants more leads, but the
total available budget stays the same.

Campaign	Budget	Leads	CPL
A	$100.00	34	$2.94
B	$100.00	47	$2.13
C	$100.00	56	$1.79
Total	$300.00	137	$2.19

What Would Be Your Strategy?

Your mission: maximize the total number of leads, without increasing the
total budget. How would you reallocate it to get the most leads overall?

Campaign	Budget	Leads	CPL
A	$100.00	34	$2.94
B	$100.00	47	$2.13
C	$100.00	56	$1.79
Total	$300.00	137	$2.19

Campaign A Campaign B Campaign C

The Result of Your Choice

The Real Lesson

Data Without Context Is a Trap

Imagine having to make budget shifts like this every week, across all your
campaigns, using only partial data and instinct.

Many marketers end up optimizing the wrong campaigns because surface numbers
look convincing. As you’ve just seen, the decision that feels right is not always the
one that drives the best result.

That’s where Nexoya’s Unified Platform steps in.
It automatically analyzes your cross-channel data, understands saturation points,
and reallocates budgets to hit your goals, without the guesswork.

Curious how this would look for your own campaigns?
Book a 30-minute consultation with one of our experts.
We’ll review your current setup, identify smarter allocation opportunities, and show
how Nexoya helps you stay in control of performance with clear insights
and reliable forecasts.