Replay: How to use data to optimize your budget?
Budget process, data-driven decisions & predictions in marketing
What’s your formula for successful budget planning?
Practical advice on how to optimize budgets during the year
Frequently asked questions
Why use data analytics while planning a budget?
Data analytics can help you track important metrics and know how to optimize your campaigns for the best ROI.
What is ROI optimization?
Return on investment (ROI) is a key performance indicator (KPI) that is used by businesses to optimize campaign budgets and track the success/failure of a marketing campaign.