Replay: How to use data to optimize your budget?
Agenda
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Budget process, data-driven decisions & predictions in marketing
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What’s your formula for successful budget planning?
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Practical advice on how to optimize budgets during the year
Frequently asked questions
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Why use data analytics while planning a budget?
Data analytics can help you track important metrics and know how to optimize your campaigns for the best ROI.
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What is ROI optimization?
Return on investment (ROI) is a key performance indicator (KPI) that is used by businesses to optimize campaign budgets and track the success/failure of a marketing campaign.