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Replay: How to use data to optimize your budget?

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Agenda

  • Budget process, data-driven decisions & predictions in marketing

  • What’s your formula for successful budget planning?

  • Practical advice on how to optimize budgets during the year


    Frequently asked questions

    • Why use data analytics while planning a budget?

      Data analytics can help you track important metrics and know how to optimize your campaigns for the best ROI.

    • What is ROI optimization?

      Return on investment (ROI) is a key performance indicator (KPI) that is used by businesses to optimize campaign budgets and track the success/failure of a marketing campaign.