Boost Your ROAS Using The Same Budget With Cross-Channel Optimization

Nexoya aggregates all your performance marketing campaigns across all channels – including search, social, programmatic, and display – into one place. Using advanced ML algorithms, Nexoya predicts and optimizes your cross-channel performance, automatically allocating budgets in the most effective way. Find out more about our platform here.

Nexoya’s AI is trained on your historical campaign data across all channels. It validates its predictions by continuously comparing recommended budget allocations against actual results. Every recommendation in Nexoya comes with clear performance metrics, showing the impact on KPIs like ROAS, MER, or CPA. Many of our clients see measurable improvements, often 20–30% better efficiency, within the first few weeks. Over time, the model gets smarter, refining its forecasts based on real performance data. This ensures predictions are not just theoretical but grounded in your actual business reality.

Yes. Nexoya integrates with more than 40 advertising, analytics, and CRM platforms in just a few clicks! This means you don’t need to change your current setup. We made an overview of all our integrations, so you can check if yours are already in there.

Yes. Nexoya allows you to optimize for a specific target: you choose what you want to optimize for. Our algorithms accurately predict performance at the campaign and ad set levels. Then, they automatically propose a budget optimization for the upcoming time. You decide the goal: maximize conversions with your current budget, or keep your conversion rate steady while cutting ad spend dramatically. 

Getting started is simple. Book a free demo with our experts to find the best package for your business and explore how Nexoya can help you achieve your goals. You will then be assigned to a personal Customer Success Manager and an Account Manager who will guide you through the onboarding process, help you connect your data sources, and ensure the platform is fully adapted to your specific goals. From day one, you’ll have hands-on support and strategic guidance to help your team maximize results.

Nexoya uses a regression-based attribution model that is refined on a weekly basis, and actionable directly after implementation. It makes different campaign types and channels comparable. You can find more information about our Attribution here. 

Seasonality is a major factor in consumer goods, with peaks around Black Friday, Easter, Christmas, or summer sales. Nexoya’s algorithms automatically detect seasonal trends and adapt recommendations dynamically. In addition, with the Events feature, you can add key dates like product launches, campaigns, or retail promotions. This ensures predictions and budget allocations reflect the realities of your business calendar.

Yes. Nexoya allows you to integrate return rate data into your optimization logic. This is especially useful in consumer goods, where high return rates can directly cut into margins. By factoring in actual profit (not just revenue), Nexoya ensures budget shifts focus on the campaigns and products that grow your business sustainably.