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Which way to choose – traditional or Nexoya?

Compare Nexoya with in-house marketing tactics and agencies. Find out what is best for you!

Nexoya vs. Traditional way of managing marketing processes

When it comes to modern digital marketing management, multiple marketing channels, tools and tactics play an essential role in reaching the overall goal. Therefore, marketing managers are constantly looking for ways to improve and enhance the processes involved in achieving the goals. 

Often, companies collaborate with external experts and agencies to reach their goals. 

SaaS solution providers for marketing departments are countless, but understanding their real benefits is often challenging.

Table 1. Marketing budget management comparison

To better understand how your company can benefit from Nexoya, we have provided you with this simple visual comparison. Below you can see the differences between cross-channel marketing projects managed in-house (with the help of your specialists) by a traditional marketing agency and when the same activities are handled with Nexoya.

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Table 2. Marketing management and performance comparison

Modern marketing involves various channels, strategies, and tactics., Marketing activities ought to be well-planned and monitored to achieve successful cross-channel marketing performance. With all of the intricacies involved, executing and analyzing marketing campaigns require a lot of time. Lack of opportunities, skills, or human errors is often also common occurrences.

 The table below shows how these essential marketing methods are carried out with in-house marketing management, traditional marketing agencies, or Nexoya.

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Reporting in marketing

Reporting is time consuming and error-prone. As a result, occasionally, important KPIs can be missed out. Thanks to nexoya’s marketing reports, marketers can understand and carry out their efforts more efficiently. Read more here.

Campaign Optimization

Optimization of marketing campaigns ensures wiser investment and better return on ad spend (ROAS). By optimizing campaigns continuously, marketers are able to manage their budgets smartly and get more out of their campaigns. Read more here.

Budget allocation

Budget allocation allows marketers to maximize performance across multiple campaigns. This is an important marketing tactic that helps allocate budgets optimally across ad sets or campaigns while minimizing cost per action or maximizing return on ad spend. Read more here.


Marketers must have an accurate and holistic view of their campaigns. The more insight they gain, the more significant impact marketers have on their customers and their business. The analysis of marketing data supports marketers in making wiser decisions. By finding and analyzing specific patterns in data, marketers can meet their targets more effectively. Read more here.

Still hesitating?

Schedule a demo where one of our experts will guide you through the Nexoya-tool and answer your burning questions regarding cross-channel marketing.