# Nexoya: Overachieve your goals by optimizing cross\-channel digital advertising

> Nexoya helps you to boost your ad performance with AI\-powered budget optimization\. Realize your full potential with Nexoya\!

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## Pages
- [Features erkunden](https://www.nexoya.com/learning-center/)
- [Performance Marketing Done Easy Consumer Goods](https://www.nexoya.com/performance-marketing-done-easy-consumer-goods/)
- [Performance Marketing Done Easy Consumer Goods](https://www.nexoya.com/performance-marketing-done-easy-consumer-goods/)
- [Performance Marketing Done Easy Consumer Goods](https://www.nexoya.com/performance-marketing-done-easy-consumer-goods/)
- [Explore Features](https://www.nexoya.com/learning-center/)

## Case Studies
- [In conversazione con Franco Kölliker: Come Oswald ha trasformato la complessità in un aumento del fatturato del \+7,5%](https://www.nexoya.com/case-studies/how-oswald-turned-marketing-complexity-into-measurable-growth/): In conversazione con Franco Kölliker: Come Oswald ha trasformato la complessità in un \<span\>aumento del fatturato del \+7,5%\</span\>
- [Im Gespräch mit Franco Kölliker: Wie Oswald Komplexität in \+7,5 % Umsatzwachstum verwandelte](https://www.nexoya.com/case-studies/how-oswald-turned-marketing-complexity-into-measurable-growth/): Im Gespräch mit Franco Kölliker: Wie Oswald Komplexität in \<span\>\+7,5 % Umsatzwachstum\</span\> verwandelte
- [In conversation with Franco Kölliker: How Oswald turned complexity into \+7\.5% revenue uplift](https://www.nexoya.com/case-studies/how-oswald-turned-marketing-complexity-into-measurable-growth/): In conversation with Franco Kölliker: How Oswald Turned Marketing Complexity into \<span\>Measurable Growth\</span\>
- [Talk with Maurizio Miggiano: How Generali boosted conversions by \+72\.5% and became strategic partners with Nexoya](https://www.nexoya.com/case-studies/how-generali-boosted-conversions-by-72-and-became-strategic-partners/): How Generali boosted \<span\>conversions by \+72\.5%\</span\> and became \<span\>strategic partners\</span\>
- [DA Direkt Success Story: Dal Sovraccarico di Dati a un Significativo Aumento delle Vendite](https://www.nexoya.com/case-studies/da-direkt-success-story-from-data-overload-to-substantial-sales-uplift/): \<span\>Un notevole aumento delle vendite \</span\> in soli tre mesi

## Careers
- [Performance Marketing Consultant \(Customer Success\) 🇩🇪](https://www.nexoya.com/careers/media-consultant-customer-success-manager-in-performance-marketing/)
- [Performance Marketing Expert \(Customer Success\)🇨🇭](https://www.nexoya.com/careers/csm-switzerland/)

## Blog
- [5 Reasons Why Measurement Triangulation is a Risky Idea for Marketers](https://www.nexoya.com/blog/5-reasons-why-measurement-triangulation-is-a-risky-idea-for-marketers/): Marketers are told to combine MMM, MTA, and experiments for a complete view of performance\. In practice, triangulation often fails: broken attribution, weak experiments, and historic\-only MMM lead to conflicting signals and decision paralysis\. Here are 5 reasons why marketers should rethink this approach\.
- [Online Advertising Trends in 2023](https://www.nexoya.com/blog/online-advertising-trends-in-2023/): How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21\!
- [Breakthrough in Attribution: How Weekly Budget Changes Unlock Regression\-Based Attribution for Ad Operations](https://www.nexoya.com/blog/breakthrough-in-attribution-how-weekly-budget-changes-unlock-regression-based-attribution-for-ad-operations/): Digital attribution is broken\. With cookies disappearing and data silos growing, traditional models can’t keep up\. Discover how regression\-based attribution combines AI, experimentation, and cross\-channel insights to make marketing measurable again\.
- [What KPIs are important to track at each stage of Customer Journey?](https://www.nexoya.com/blog/what-marketing-kpis-are-important-to-track-at-each-stage-of-customer-journey/): What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage\!
- [Campaign optimization \- Do it the right \(new\) way](https://www.nexoya.com/blog/campaign-optimization-do-it-the-right-new-way/): Marketing\-campaign\-related processes have become more and more complex, and state\-of\-the\-art campaigns are optimized for specific platforms and circumstances\.

## FAQ
- [In cosa Nexoya Attribution si differenzia dai metodi tradizionali?](https://www.nexoya.com/faq/in-cosa-nexoya-attribution-si-differenzia-dai-metodi-tradizionali/)
- [In che modo Nexoya mi aiuta a reagire ai cambiamenti di prezzo nelle campagne?](https://www.nexoya.com/faq/in-che-modo-nexoya-mi-aiuta-a-reagire-ai-cambiamenti-di-prezzo-nelle-campagne/)
- [Come posso iniziare con Nexoya e in che modo aiuta il mio team a lavorare in modo più efficiente?](https://www.nexoya.com/faq/come-posso-iniziare-con-nexoya-e-in-che-modo-aiuta-il-mio-team-a-lavorare-in-modo-piu-efficiente/)
- [Come Nexoya gestisce la stagionalità e gli eventi speciali?](https://www.nexoya.com/faq/come-nexoya-gestisce-la-stagionalita-e-gli-eventi-speciali/)
- [In che modo Nexoya migliora le performance sui diversi canali?](https://www.nexoya.com/faq/in-che-modo-nexoya-migliora-le-performance-sui-diversi-canali/)

## Help Center
- [Group Filter und Stacked View](https://www.nexoya.com/help/group-filter-and-stacked-view/)
- [Wie Sie den Bereich Portfolio verwenden](https://www.nexoya.com/help/how-to-use-the-campaign-section/)
- [Nexoya mit Claude, ChatGPT und Microsoft Copilot über MCP verbinden](https://www.nexoya.com/help/connect-nexoya-to-claude-chatgpt-and-microsoft-copilot-with-mcp/)
- [Connect Nexoya to Claude, ChatGPT, and Microsoft Copilot with MCP](https://www.nexoya.com/help/connect-nexoya-to-claude-chatgpt-and-microsoft-copilot-with-mcp/)
- [Ihr Budget Delta verwalten](https://www.nexoya.com/help/manage-your-budget-delta/): Wollten Sie schon immer wissen, wie Sie Ihr übrig gebliebenes Budget optimal ausnutzen oder Ihre Ausgaben effektiv verwalten können? Unser neuestes Budget\-Delta\-Feature wird Ihnen dabei eine große Hilfe sein\. Übernehmen Sie die Kontrolle über Ihre Budgetverteilung wie nie zuvor\!

## Resource Galleries
- [Replay: \+19\.7% more revenue through better attribution: How Oswald/Unilever reassessed its media investments with AI](https://www.nexoya.com/resource_gallery/replay-k5-berlin-2026-oswald/): What is the real impact of upper\- and mid\-funnel advertising on webshop revenue, and how do you make budget decisions you can actually defend internally? In this replay you see how Oswald used Nexoya to became more data\-driven and generate \+19\.7% more revenue\. 
- [Replay: Where Should I Invest My Next Euro? Attribution in the Age of AI Agents](https://www.nexoya.com/resource_gallery/replay-k5-berlin-2026-attribution-masterclass/): Attribution has experienced a revival\! In this webinar, you will learn what “actionable attribution” is all about and why attribution combined with AI\-based optimization enables more effective media buying\. 
- [Diminishing Return Game](https://www.nexoya.com/resource_gallery/diminishing-return-game/): Put your budget allocation instincts to the test and see how your decisions compare to Nexoya's AI\.
- [Marketing Maturity Quiz](https://www.nexoya.com/resource_gallery/marketing-maturity-quiz/): How much untapped growth is hiding in your marketing campaigns? Find out in 5 minutes where your marketing setup stands, and what's holding it back\.
- [Replay: Wo investiere ich meinen nächsten Euro? Attribution im Zeitalter der KI\-Agenten](https://www.nexoya.com/resource_gallery/replay-k5-berlin-2026-attribution-masterclass/): Attribution has experienced a revival\! In this webinar, you will learn what “actionable attribution” is all about and why attribution combined with AI\-based optimization enables more effective media buying\. 

## Pricing questionarees
- [Max Mustermann](https://www.nexoya.com/pricing_questionaree/max-mustermann/)
- [Enrico Vaccari](https://www.nexoya.com/pricing_questionaree/enrico-vaccari/)
- [Cleo Corvee](https://www.nexoya.com/pricing_questionaree/cleo-corvee/)
- [test test](https://www.nexoya.com/pricing_questionaree/test-test-42/)
- [test test](https://www.nexoya.com/pricing_questionaree/test-test-41/)

## Tags
- [Cross\-Channel Optimization](https://www.nexoya.com/tag/cross-channel-optimization/)
- [Attribution \& Tracking](https://www.nexoya.com/tag/attribution-tracking/)
- [AI Fundamental](https://www.nexoya.com/tag/ai-fundamental/)
- [Company and Culture](https://www.nexoya.com/tag/nexoya/)
- [Scenario Simulation \& Forecasting](https://www.nexoya.com/tag/scenario-simulation-forecasting/)

## Blog category
- [Performance Marketing](https://www.nexoya.com/blog_category/performance-marketing-archives/)
- [KPIs](https://www.nexoya.com/blog_category/kpis/)
- [AI \& Marketing](https://www.nexoya.com/blog_category/ai-marketing/)
- [Strategy](https://www.nexoya.com/blog_category/strategy/)
- [Predictive Analytics](https://www.nexoya.com/blog_category/predictive-analytics/)

## Resource Gallery Categories
- [Webinars](https://www.nexoya.com/resource-category/webinars/)
- [Toolkits \& Reports](https://www.nexoya.com/resource-category/toolkits-reports/)
- [Trending](https://www.nexoya.com/resource-category/trending/)

## Case Studies Filters
- [Banking \& Insurance](https://www.nexoya.com/case_studies_filters/banking_insurance/)
- [Ecommerce](https://www.nexoya.com/case_studies_filters/ecommerce/)
- [Telco \& Energy](https://www.nexoya.com/case_studies_filters/telco_energy/)
- [Travel \& Mobility](https://www.nexoya.com/case_studies_filters/travel_mobility/)
- [Other](https://www.nexoya.com/case_studies_filters/other/)

## Case study types
- [Video](https://www.nexoya.com/case_study_type/video/)

## Optional
- [Sitemap index](https://www.nexoya.com/sitemap_index.xml)