# Nexoya > Maximize Your Marketing Performance with AI Budget Allocation --- ## Pages - [Yuh Swiss MarTech 2025](https://www.nexoya.com/yuh-swiss-martech-2025/): Discover how Yuh collaborated with Nexoya, a leader in AI-driven marketing analytics, to harness data-driven strategies that enhanced their performance marketing. The focus will be on utilizing predictive models to forecast trends and adjust budgets proactively. This approach enabled Yuh to respond adeptly to shifts in user behavior, driving substantial growth.​ - [Nexoya presents new AI “Events” feature at K5 Conference for more accurate forecasts and improved campaign planning](https://www.nexoya.com/nexoya-presents-new-ai-events-feature-at-k5-conference-for-more-accurate-forecasts-and-improved-campaign-planning/): Nexoya presents new AI “Events” feature at K5 Conference for more accurate forecasts and improved campaign planning - [K5 Berlin 2025](https://www.nexoya.com/k5-berlin-2025/): - [Flaschenpost Webinar replay – Learn how to reach the same profit with -24.1% less ad spend](https://www.nexoya.com/flaschenpost-webinar-replay-learn-how-to-reach-the-same-profit-with-24-1-less-ad-spend/): - [Webinar - Generali Austria Leveraging MMM & AI for Budget Optimization Across Channels](https://www.nexoya.com/how-generali-austria-leverages-mmm-and-ai-budget-optimization/): - [Nexoya Brings Its AI-Driven Platform to Netcomm Forum 2025 with Oniverse and Stroili](https://www.nexoya.com/nexoya-brings-its-ai-driven-platform-to-netcomm-forum-2025-with-oniverse-and-stroili/): PRESS RELEASE Nexoya Brings Its AI-Driven Platform to Netcomm Forum 2025 with Oniverse and Stroili Nexoya will be the protagonist... - [Performance Marketing in E-Commerce: Goal-Oriented Portfolio Approach Reduces Cost-Revenue-Ratio by 18.5% and Increases ROAS by 22%](https://www.nexoya.com/performance-marketing-in-e-commerce-goal-oriented-portfolio-approach-reduces-cost-revenue-ratio-by-18-5-and-increases-roas-by-22/): Press release Performance Marketing in E-Commerce: Goal-Oriented Portfolio Approach Reduces Cost-Revenue-Ratio by 18. 5% and Increases ROAS by 22% Online... - [Test Page](https://www.nexoya.com/test-page/): - [Netcomm](https://www.nexoya.com/netcomm/): - [Book a 15-minutes call with Dominic](https://www.nexoya.com/meet-dominic-15/): - [Book a 45-minutes call with Dominic](https://www.nexoya.com/meet-dominic-45/): - [Book a 30-minutes call with Dominic](https://www.nexoya.com/meet-dominic/): - [Performance Marketing Done Easy Consumer Goods](https://www.nexoya.com/performance-marketing-done-easy-consumer-goods/): Say goodbye to guesswork and endless spreadsheets - embrace data-driven budget planning. Join top consumer brands like Flaschenpost in optimizing performance marketing with Nexoya. - [Book a 30-minutes call with Elias](https://www.nexoya.com/book-a-30-minutes-call-with-elias/): - [Europe-wide Growth Strategy: Marketing Analytics Company Nexoya Expands into Italy](https://www.nexoya.com/europe-wide-growth-strategy-marketing-analytics-company-nexoya-expands-into-italy/): Already established in the DACH region, the company is expanding its focus to the Italian market in 2025. Find out more now. - [AI potential for the advertising industry: PwC selects scale-up Nexoya for the ‘2025 Scale AdTech Programme’](https://www.nexoya.com/ai-potential-for-the-advertising-industry-pwc-selects-scale-up-nexoya-for-the-2025-scale-adtech-programme/): PwC and GrowthBuilders have selected six innovative scale-ups from over 1,000 solutions for the ‘PwC 2025 Scale AdTech Programme’. Read now. - [Pricing test](https://www.nexoya.com/pricing-test/): - [Masterclass Replay – Vodafone DMEXCO 2024](https://www.nexoya.com/vodafone-masterclass-replay-2024-2/): - [Performance Marketing Done Easy Apparel](https://www.nexoya.com/performance-marketing-done-easy-apparel/): - [Performance Marketing Done Easy Sporting Goods](https://www.nexoya.com/performance-marketing-done-easy-sporting-goods/): - [AI as a Booster for Digital Ad Campaigns: Five Trends for Performance Marketing in 2025](https://www.nexoya.com/ai-as-a-booster-for-digital-ad-campaigns-five-trends-for-performance-marketing-in-2025/): Press release AI as a Booster for Digital Ad Campaigns: Five Trends for Performance Marketing in 2025 Zurich and Berlin,... - [IAB](https://www.nexoya.com/iab/): - [Copilot for budget planning: Vodafone’s approach for a AI-driven performance strategy](https://www.nexoya.com/vodafone-copilot-for-budget-planning/): - [bike-components Masterclass – Effizienz mit Nexoya](https://www.nexoya.com/bike-components_effizienz-mit-nexoya/): - [Vodafone optimizes digital advertising with AI-based co-pilot from Nexoya and increases revenue by 13 percent](https://www.nexoya.com/dmexco-vodafone-shows-application-of-ai-based-scenario-simulation-from-nexoya-2/): Press release Vodafone optimizes digital advertising with AI-based co-pilot from Nexoya and increases revenue by 13 percent By combining cross-channel... - [DMEXCO: Vodafone shows application of AI-based scenario simulation from Nexoya](https://www.nexoya.com/dmexco-vodafone-shows-application-of-ai-based-scenario-simulation-from-nexoya/): DMEXCO: Vodafone shows application of AI-based scenario simulation from Nexoya. Learn more - [Dmexco](https://www.nexoya.com/dmexco/): - [Performance Marketing Done Easy Banking](https://www.nexoya.com/performance-marketing-done-easy-banking/): - [Performance Marketing Done Easy Energy](https://www.nexoya.com/performance-marketing-done-easy-energy/): - [Performance Marketing Done Easy Telecommunication](https://www.nexoya.com/performance-marketing-done-easy-telecommunication/): Nexoya helps you to boost your ad performance with AI-powered budget optimization. Realize your full potential with Nexoya! - [Webinar replay - Mastering AI Models: Vodafone’s A/B Testing Secrets for Enhanced Performance and Efficiency](https://www.nexoya.com/webinar-replay-mastering-ai-models-vodafone-ab-testing-secrets/): Watch the replay of this essential webinar to learn how Vodafone Italia achieved a 13% sales uplift using Nexoya’s AI-driven platform. - [Nexoya presents AI-supported simulation of scenarios in performance marketing / Benetton and Bike-Components provide insights into the results of their application of the Nexoya platform](https://www.nexoya.com/k5-conference-nexoya-presents-ai-driven-simulation-method-2/): Benetton and Bike-Components are already successfully optimizing their budget and performance targets with the marketing analytics company's solution. With the new scenario simulation, companies can test the impact of their digital marketing with the help of AI. - [K5 conference: Nexoya presents AI-driven simulation method for e-commerce marketing experts / Invitation to the online Press Conference](https://www.nexoya.com/k5-conference-nexoya-presents-ai-driven-simulation-method/): Dentsu Italia and Bike-Components have tested the innovative functionality of the Nexoya marketing analytics platform in practice. Both companies will demonstrate how they use the AI-driven co-pilot to simulate and predict the CUR/ROAS of their complex cross-seasonal and cross-market campaigns. - [AI start-up Nexoya wins I-COM Data Startup Challenge](https://www.nexoya.com/ai-startup-nexoya-wins-i-com-data-startup-challenge/): I-COM, the Global Forum for Smart Data Marketing, awards the platform provider Nexoya for AI-based optimisation of digital advertising campaigns - [Five Trends for Performance Marketing in 2024](https://www.nexoya.com/five-trends-for-performance-marketing-in-2024/): New advertising channels emerging / Generative AI shaping content / Display-free access to AI / Omnichannel approach becoming imperative / AI evolving into a strategic co-pilot - [Book a call with Diana](https://www.nexoya.com/meet-diana-15/): - [Book a 45-minutes call with Diana](https://www.nexoya.com/meet-diana-45/): - [Book a 30-minutes call with Diana](https://www.nexoya.com/meet-diana/): - [Book a call with Jonas](https://www.nexoya.com/meet-jonas-15/): - [Book a 45-minutes call with Jonas](https://www.nexoya.com/meet-jonas-45/): - [Book a 30-minutes call with Jonas](https://www.nexoya.com/meet-jonas/): - [Book a call with Marco](https://www.nexoya.com/meet-marco-15/): - [Book a 45-minutes call with Marco](https://www.nexoya.com/meet-marco-45/): - [Scenario](https://www.nexoya.com/scenario/): Nexoya helps you to boost your ad performance with AI-powered budget optimization. Realize your full potential with Nexoya! - [Giveaway K5 2024](https://www.nexoya.com/giveaway-k5-2024/): Use your chance to get a weekend trip to Switzerland! Fill out the form here. - [K5 Berlin](https://www.nexoya.com/k5-berlin/): Ready to Fly to Your Target ROAS Destination? Meet Nexoya at K5! Schedule an onsite meeting with one of our experts. - [Webinar replay - Nexoya AI Transformation 2024](https://www.nexoya.com/webinar-replay-ai-transformation-2024/): Discover whether AI is a friend or foe to the marketing landscape, learn the critical aspects of responsible AI use, and gain invaluable tips for its smooth adoption within your organization. - [Book a 30-minutes call with Diana](https://www.nexoya.com/meet-diana-30-minutes/): - [Increase your calculator entries by 20%](https://www.nexoya.com/performance-marketing-done-easy/): Achieve 20% more Calculator Entries with AI We empower leading insurance companies to surpass their goals and enhance their performance... - [Nexoya, AI Startup, Awarded the Prestigious SEF.Growth High Potential Label](https://www.nexoya.com/nexoya-ai-startup-awarded-the-prestigious-sef-growth-high-potential-label/): Press release Nexoya, AI Startup, Awarded the Prestigious SEF. Growth High Potential Label The Swiss Economic Forum recognizes the software... - [DMEXCO: AI start-up Nexoya presents solution to the "attribution dilemma": calibration of attribution values for digital advertising campaigns](https://www.nexoya.com/dmexco-ai-start-up-nexoya-presents-solution-to-the-attribution-dilemma-calibration-of-attribution-values-for-digital-advertising-campaigns/): Press release DMEXCO: AI start-up Nexoya presents solution to the “attribution dilemma”: calibration of attribution values for digital advertising campaigns... - [Nexoya expands its management team: Roger Gatti is the new Head of Product](https://www.nexoya.com/nexoya-expands-its-management-team-roger-gatti-is-the-new-head-of-product/): Press release Nexoya expands its management team: Roger Gatti is the new Head of Product In this newly formed management... - [Nexoya integrates Google Analytics 4 for campaign optimization](https://www.nexoya.com/nexoya-integrates-google-analytics-4-for-campaign-optimization/): Press release Nexoya integrates Google Analytics 4 for campaign optimization For automated optimization of digital campaigns, the AI-based marketing analytics... - [Nexoya strengthens board with senior marketing strategist Marco Caradonna](https://www.nexoya.com/nexoya-strengthens-board-with-senior-marketing-strategist-marco-caradonna/): Press Release Nexoya strengthens board with senior marketing strategist Marco Caradonna Founder and Managing Partner of BlackSheep MadTech Fund strategically... - [Performance Marketing Trend Report - September 2023](https://www.nexoya.com/nexoya-performance-marketing-trend-report-sept-2023/): - [Meet Nexoya at DMEXCO 2023](https://www.nexoya.com/meet-nexoya-at-dmexco-2023/): We can't wait to see you at DMEXCO 2023! Schedule an onsite meeting with one of our experts. Find out more. - [Webinar replay - Tech Insights: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics](https://www.nexoya.com/webinar-replay-tech-insights-how-to-maximize-your-cross-channel-campaign-performance-with-predictive-analytics/): Watch our webinar to learn more about the power of predictive analytics and dive into the inner workings of Nexoya’s optimization algorithm. - [Performance Marketing Trend Report - May](https://www.nexoya.com/nexoya-performance-marketing-trend-report-may-2023/): Channel Insights Google Analytics: 🔗 Data will be exportable until July 2024 Google Ads: 🔗 New verification badge on ads... - [Thank you for requesting Demo account](https://www.nexoya.com/thank-you-for-requesting-demo-account/): - [Thank you for your interest in Nexoya - Call expert](https://www.nexoya.com/thank-you-for-your-interest-in-nexoya-call-expert/): - [homepage](https://www.nexoya.com/): Nexoya helps you to boost your ad performance with AI-powered budget optimization. Realize your full potential with Nexoya! - [Performance Marketing Trend Report - April](https://www.nexoya.com/nexoya-performance-marketing-trend-report-april-2023-2/): Channel Insights - [$5 million Series A funding for marketing AI startup Nexoya](https://www.nexoya.com/press-release-5-million-series-a-funding-for-marketing-ai-startup-nexoya/): Zurich and Berlin, 14. March 2023 – Nexoya Ltd. receives $5 million in Series A financing. BlackSheep MadTech Fund, managed by Eureka! - [Webinar replay - Nexoya Roadmap & New Features 2023](https://www.nexoya.com/webinar-replay-nexoya-roadmap-new-features-2023/): In this webinar, Flavia Wagner, head of customer experience, will present you with the latest updates and upcoming projects. - [Pricing](https://www.nexoya.com/pricing/): Explore Nexoya's flexible pricing options tailored to fit your needs. Find the perfect plan for your business. - [Thank you for your interest](https://www.nexoya.com/thank-you-for-your-interest-form-filled/): Thank you for your interest Check your email. You will receive a link in a couple of moments. See you... - [Download Digital Trend Report 2023](https://www.nexoya.com/download-digital-trend-report-2023/): Download your digital trend report here. - [Five trends for digital advertising in 2023](https://www.nexoya.com/press-release-five-trends-for-digital-advertising-2023/): The digital advertising experts at marketing analytics startup Nexoya reveal which developments will be important in 2023. - [Explore Features](https://www.nexoya.com/learning-center/): - [What’s New](https://www.nexoya.com/whats-new/): - [Knowledge Base](https://www.nexoya.com/knowledge-base/): - [Getting Started](https://www.nexoya.com/getting-started/): - [Marketing analytics start-up Nexoya wins Food Marketing Award from Barilla and Lavazza](https://www.nexoya.com/press-release-nexoya-wins-food-marketing-award-from-barilla-and-lavazza/): The jury of the FoodTech Innovation Award 2022 has honored Nexoya in the category "Making use of data". The AI-based SaaS solution enables online stores to automatically optimize campaign budgets in digital marketing. - [Thank you for your interest](https://www.nexoya.com/thank-you-for-your-interest/): Thank you for your interest! - [Webinar replay - Attribution Modeling in a Cookieless Future](https://www.nexoya.com/webinar-replay-attribution-modeling-in-a-cookieless-future/): - [Thank you for your request](https://www.nexoya.com/thank-you-for-your-request/): - [Thank you naming convention](https://www.nexoya.com/thank-you-naming-convention/): - [Thank you naming convention template](https://www.nexoya.com/thank-you-naming-convention-template/): - [DMEXCO 2022](https://www.nexoya.com/dmexco-2022/): No more static budgeting. Combine all your digital marketing campaigns in portfolios and let AI manage your advertising budget. The omni-channel campaign optimization will bring your ad portfolio to the next level! - [Download Naming convention template](https://www.nexoya.com/download-naming-convention-template/): Thank you for your interest! By clicking on the link below you can start using the template. Just copy the... - [E-commerce: AI-based solution from Nexoya increases conversion rate by 60 percent for Omnicom Media Group customers](https://www.nexoya.com/press-release-nexoya-increases-conversion-rate-for-omnicom-media/): Based on the "Nexoya Marketing Analytics" tool, Omnicom designed an AI-driven e-commerce strategy for a client from the Fast Moving Consumer Goods segment. - [Press release: AI-based budget optimization lowers scale-up Skribble's CPL by 54 percent](https://www.nexoya.com/press-release-ai-based-budget-optimization-lowers-scale-up-skribbles-cpl/): In tough times, smart tools like Nexoya can conserve resources by automating operational work to reduce spending. - [Press Release: Marketing analytics tool Nexoya integrates Pinterest and Taboola ads](https://www.nexoya.com/press-release-nexoya-integrates-pinterest-and-taboola-ads/): More success for online shops on the European market. Nexoya automates and optimizes advertising budgets for across digital channels. - [Resource Gallery ](https://www.nexoya.com/resource-gallery/): - [Webinar Replay - Best Bidding Strategy in Search Ads](https://www.nexoya.com/best-bidding-strategy-in-search-ads/): - [Bidding strategy in search ads video request](https://www.nexoya.com/bidding-strategy-in-search-ads-video-request/): - [Press release: Marketing analytics start-up Nexoya strengthens advisory board](https://www.nexoya.com/press-release-nexoya-strengthens-advisory-board/): Nicolas Glauser, flin.agency, and Ann-Kristin Koch, Beyond Gravity, advise the founders on internationalization and upcoming growth. - [Press release: CSS relies on Swiss AI startup to optimize its digital ad spend](https://www.nexoya.com/press-release-css-relies-on-swiss-ai-startup-to-optimize-its-digital-ad-spend/): By analyzing all ongoing digital advertising activities across channels such as Display, Facebook and Google AdWords, artificial intelligence - [Press release: "Nexoya Marketing Analytics" integrated into SAP Marketing Cloud](https://www.nexoya.com/press-release-nexoya-marketing-analytics-integrated-into-sap-marketing-cloud/): SaaS start-up nexoya Ltd. is now a certified SAP partner. In the SAP App Center, companies can find around 1,600 certified partner solutions - [Press release: Nexoya trend report provides data-driven insight into Swiss digital advertising market: budgets growing again](https://www.nexoya.com/press-release-nexoya-trend-report-provides-data-driven-insight-into-swiss-digital-advertising-market-budgets-growing-again/): Press release: Nexoya trend report provides data-driven insight into Swiss digital advertising market: budgets growing again - [Press release: Alen Cerovina leads business of nexoya GmbH](https://www.nexoya.com/press-release-alen-cerovina-leads-business-of-nexoya-gmbh/): Swiss AI marketing start-up nexoya AG expands and strengthens its management team: Sales expert Alen Cerovina establishes German business from Berlin. - [Press release: Nexoya study: Artificial intelligence boosts the performance of digital marketing campaigns by 77 percent](https://www.nexoya.com/press-release-nexoya-study-artificial-intelligence-boosts-the-performance/): When human experts optimize multichannel marketing campaign budgets, they underperformAI-based tools by up to 19 percent. Compared to - [Trend report](https://www.nexoya.com/trend-report/): Read this Swiss Trend Report 2021 that will help you to establish and manage your marketing strategy and plan in 2022. Get it now for free! - [Press release: For solid growth: nexoya strengthens management, and executive board](https://www.nexoya.com/press-release-for-solid-growth-nexoya-strengthens-management-and-executive-board/): Press release: For solid growth: nexoya strengthens management, and executive board. Read more on nexoya.com - [Download the CMO's Toolkit to Competitive Analysis](https://www.nexoya.com/toolkit-to-competitive-analysis/): Learn how you can outperform your competitors with this toolkit designed for CMOs and Marketing leaders. Get it now for free. - [Press release: Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation](https://www.nexoya.com/press-release-digital-marketing-trends-from-infection-prevention-to-data-protection-with-ai-based-marketing-automation/): Digital Marketing Trends in 2022: Pandemic brings more data and new requirements / Fewer cookies, but more statistical data and AI in digital marketing - [Trend Report 2022](https://www.nexoya.com/trend-report-2022/): All you need to know about digital marketing trends in 2022. Find out all in detail in our newest trend report. Read more at nexoya.com - [Webinar replay Campaign Optimization 2021](https://www.nexoya.com/webinar-replay-campaign-optimization-2021/): Agenda:Agile Budget movements in campaigning, The proof: study with UZH, Predictive analytics & how results are validated, Automated... - [Video request Campaign Optimization (nov 2021)](https://www.nexoya.com/https-www-nexoya-com-campaign-optimization-2021-video-request/): In this webinar you’ll learn how you can increase your return-on-ad-spend in your performance marketing campaigns by up to 77% - [Thank you Demo request](https://www.nexoya.com/thank-you-demo-request/): Thank you for your interest in Nexoya. Find out more about AI in marketing in our blog - nexoya.com - [Calculator](https://www.nexoya.com/calculator/): Calculate your potential with Nexoya product calculator. Find out now how your marketing performance can be improved! - [Webinar Replay SEA Expert Discussion](https://www.nexoya.com/webinar-replay-sea-expert-discussion/): Agenda:Introduction,How to structure your account, Naming conventions, Further tips, Q&A. Read more about nexoya - ["nexoya Marketing Analytics" integrated into Microsoft Marketplace](https://www.nexoya.com/nexoya-marketing-analytics-integrated-into-microsoft-marketplace/): The SaaS solution nexoya is now listed in the Azure Marketplace and Microsoft’s AppSource Marketplace. Customers of Microsoft Advertising. - [Book a 60-minutes call with Jonas](https://www.nexoya.com/book-a-60-minutes-call-with-jonas/): Book a 60-minutes call with Jonas. Read more at nexoya.com Find out our blog and read the latest articles about AI in marketing. - [Book a 30-minutes call with Jonas](https://www.nexoya.com/book-a-30-minutes-call-with-jonas/): In this 30 minutes call, you will find out how Nexoya can support your marketing performance and elevate the entire marketing performance. - [Book a 15-minutes call with Jonas](https://www.nexoya.com/book-a-15-minutes-call-with-jonas/): In this call, you will find out how Nexoya can elevate your marketing to another level. Read more at nexoya.com - [Book a 60-minutes call with Ludwig](https://www.nexoya.com/book-a-60-minutes-call-with-ludwig/): In this 60 minutes call you will find out how Nexoya helps marketing experts to elevate their marketing to another level. - [Book a 30-minutes call with Ludwig](https://www.nexoya.com/book-a-30-minutes-call-with-ludwig/): Book a 30-minutes call with Ludwig and find out how Nexoya can improve your marketing performance to the next level! - [Book a 15-minutes call with Ludwig](https://www.nexoya.com/book-a-15-mins-call-with-ludwig/): Book a time with Nexoya and find out how your marketing performance can be enhanced with the help of Artificial intelligence. - [Webinar replay: Expert Discussion on how to use data to optimize your 2022 budget](https://www.nexoya.com/webinar-replay-expert-discussion-on-how-to-use-data-to-optimize-your-2022-budget/): Webinar replay: Expert Discussion on how to use data to optimize your 2022 budget. Lesen Sie mehr hier - Nexoya.com - [Expert Discussion Video Request](https://www.nexoya.com/expert-discussion-video-request/): In this 45min fire-side chat, we’ll discuss jointly with Carvolution, Kardex, and Feldschlösschen, how to leverage data and AI. - [Download campaign prediction template](https://www.nexoya.com/download-campaign-prediction-template/): Download the marketing campaign prediction template here. Find out more about predictive analytics in our blog. - [Campaign prediction template thank you](https://www.nexoya.com/campaign-prediction-template-thank-you/): Thank you for downloading the campaign prediction template. Check out our latest articles - Visit nexoya blog! - [Marketing Campaign prediction template](https://www.nexoya.com/marketing-campaign-prediction-template/): Would you like to understand how your campaign will perform? Get a campaign prediction template and you can view predictions for campaigns! - [Product](https://www.nexoya.com/product/): Nexoya offers a digital solution for Campaign managers and digital marketers to leverage their campaigns with the help of AI. - [Expert discussion: How to use data for optimizing your 2022 Budget?](https://www.nexoya.com/expert-discussion-data-driven-budget-planning/): Industry leaders Feldschlösschen, Carvolution, and Kardex, are revealing the secrets of effective Budget planning. - [Nexoya introduction with Manuel](https://www.nexoya.com/nexoya-introduction-with-manuel/): Get the introduction of Nexoya from Manuel Dietrich. Schedule a Free Demo of nexoya and you can explore nexoya in action. - [Press release: 1.3 million euro investment: Nexoya expands to Germany The AI marketing](https://www.nexoya.com/press-release-1-3-million-euro-investment-nexoya-expands-to-germany-the-ai-marketing/): Startup nexoya Ltd. closed a €1.3 million investment round earlier this year. Led by Swiss lead investor Dr. Thomas Dübendorfer, President of - [Webinar Replay - Dynamic Budgeting with Generali](https://www.nexoya.com/webinar-replay-dynamic-budgeting-with-generali/): This is the replay of a great webinar together with Generali. In this webinar we talk about dynamic budgeting in marketing. - [Press Release: Generali Switzerland relies on AI from nexoya](https://www.nexoya.com/press-release-generali-switzerland-relies-on-ai-from-nexoya/): Generali Switzerland is optimizing its digital marketing in collaboration with the start-up nexoya, provider of the "nexoya Marketing... - [Webinar: From static to dynamic budgeting with Generali](https://www.nexoya.com/webinar-from-static-to-dynamic-budgeting-with-generali/): Webinar: From static to dynamic budgeting with Generali. Read more in detail on nexoya.com. Interested in nexoya blog? - [Thank you for your message](https://www.nexoya.com/thank-you-for-your-message/): Thank you for contacting Nexoya. We will get back to you as soon as possible. Meanwhile, visit our blog - nexoya.com - [thank you campaign review](https://www.nexoya.com/thank-you-campaign-review/): Thank you for your interest in the Campaign Review template. We hope that you find it useful. Let us know your feedback. - [thank you web analytics report 2021](https://www.nexoya.com/thank-you-web-analytics-report-2021/): Thank you for your interest in the Web Analytics Report 2021! We hope you find it useful. Let us know your feedback. - [thank you okr template](https://www.nexoya.com/thank-you-okr-template/): Thank you for your interest in the OKR-template! We hope you find this OKR-template useful. Let us know your feedback. - [thank you blog subscribe](https://www.nexoya.com/thank-you-blog-subscribe/): Thank you for subscribing to nexoya. We are happy to send you more useful information in the future. Meanwhile, visit our homepage. - [thank you marketing funnel template](https://www.nexoya.com/thank-you-marketing-funnel-template/): Thank you for your interest in the Marketing Funnel Template. Let us know if you find the template useful. - [thank you cross channel template](https://www.nexoya.com/thank-you-cross-channel-template/): Thank you for your interest in the Cross-channel campaign template! Let us know if you find the template useful. - [thank you ebook](https://www.nexoya.com/thank-you-ebook/): Thank you for your interest in the Marketing KPI E-book! Let us know if you find the E-book useful. Meanwhile, visit our blog. - [Get a Free Demo - Ready to learn how you can maximize your campaigns?](https://www.nexoya.com/get-demo/): Schedule a free demo call and explore Nexoya in action. Find out more at nexoya.com. Meanwhile, visit our blog! Find out more about AI. - [Download the Web Analytics - Will Marketers change their Web Analytic Software in 2021?](https://www.nexoya.com/download-web-analytics-report/): This is the Web Analytics Report 2021 for marketers. Check out more here - nexoya.com. Find out our latest articles here! - [Web Analytics Report 2021 - Will Marketeers change their Web Analytic Software in 2021?](https://www.nexoya.com/web-analytics-report/): Get your free Web analytics report. Learn more about Web analytics trends and key factors that every marketer should consider when choosing the provider. - [10 additional awards in the DACH region](https://www.nexoya.com/10-awards-in-dach-region/): Find out the 10 marketing awards you must target in 2021 with your company. Here is a list of our top 10 award! - [Webinar - Campaign Optimization](https://www.nexoya.com/webinar-campaign-optimization-2/): Get the Campaign Optimization Replay. Find out more by visiting this landing page. Get this free Replay. Meanwhile, visit our blog - nexoya. - [Webinar Replay - Campaign Optimization](https://www.nexoya.com/webinar-replay-campaign-optimization/): Webinar Replay - Campaign Optimization. Get this free webinar Replay. Meanwhile, visit our blog - nexoya.com - [Ebook download page](https://www.nexoya.com/ebook-download/): This Marketing KPI handbook is a tool for every Digital Marketer. Download now for free - nexoya.com. Read more about KPIs and AI in our blog! - [ebook KPIs](https://www.nexoya.com/marketing-kpi-handbook/): 17 marketing KPIs explained. Find out all what you need to know about KPIs tracking. This Free Marketing KPI handbook is designed for Marketers. - [Webinars we hosted](https://www.nexoya.com/webinar/): Missed a nexoya webinar? Do not worry, you can now find all of our past webinar in one place: here! Watch a replay of this webinar for free! - [Nexoya-Team Xmas Greetings](https://www.nexoya.com/nexoya_team_xmas_greetings/): Throughout the year we have had challenges, unforgettable moments and overall it was a great year. Here are the nexoya-Team Xmas greetings. - [Press release: New feature: nexoya Campaign Optimization](https://www.nexoya.com/press-release-new-feature-nexoya-campaign-optimization/): Managing multi-channel marketing campaigns is complex and time-consuming. Users of the "nexoya Marketing Analytics" platform now receive... - [Nexoya webinar: Dynamic budgeting with Generali](https://www.nexoya.com/video-request-webinar-dynamic-budgeting-generali/): Eager to learn about how you can get 72% more conversions by “just” switching from a static to a dynamic campaign budeting? - [Campaign optimization AI](https://www.nexoya.com/campaign-optimization-ai/): Campaign optimization with AI enables you to receive budget allocation for the most efficient outcome of your campaigns. - [Press release: Trends in digital marketing 2021](https://www.nexoya.com/press-release-trends-in-digital-marketing-2021/): SaaS start-up nexoya presents the most important trends for digital marketing based on its experience in marketing analytics - [Cross channel campaign analytics template](https://www.nexoya.com/excel-template-for-comparing-cross-channelcampaigns/): Get your free Cross Channel Analytics template. You can start optimizing your marketing performance and have an understanding of your efforts - [Download your Cross Channel Campaign Analytics Template](https://www.nexoya.com/cross-channel-campaign-analytics-template-download/): Get your free cross channel marketing template and start optimizing your marketing performance. Read more here. - [Free OKR template with useful tips and examples](https://www.nexoya.com/how-to-set-up-okrs-template/): Download your free guided template on how to set up OKRs! The template contains useful tips and examples for Digital Marketing. - [Help](https://www.nexoya.com/help/): The help page for detailed descriptions about various KPIs & metrics. Additionally tipps & tricks on how to become more data-driven. - [Swiss IT Magazine - March 2020 Issue Nr. 3 (EN)](https://www.nexoya.com/swiss-it-magazine-march-2020-issue-nr-3/): Swiss IT Magazine - March 2020 Issue Nr. 3 (EN) - nexoya. Read more here. Find out more about AI in marketing and start implementing it now! - [You have been successfully logged out](https://www.nexoya.com/logout/): Thank you for using nexoya! Let us know how your last session was. We are glad to help you. Visit our Help Center. - [FAQ](https://www.nexoya.com/frequently-asked-questions/): Here you can find answers to your questions. Type in the search bar or filter by category and see the most common questions and answers. nexoya.com - [Feedback Interview with Philipp](https://www.nexoya.com/feedback-interview-with-philipp/): Schedule your feedback interview now. Read more on nexoya.com. Find out more about nexoya tool and start using AI for your marketing! - [Feedback Interview with Marco](https://www.nexoya.com/feedback-interview-with-marco/): Schedule a feedback interview now. Read more on nexoya.com. Find out more about the nexoya-tool and start using AI in your marketing! - [Thank you](https://www.nexoya.com/thank-you-for-subscribing/): You will receive a confirmation shortly. Thank you for your interest in nexoya. Experience nexoya in action - Get a Free Demo! - [Schedule a Call](https://www.nexoya.com/demo/): Eager to see Nexoya in action? Schedule a call with one of our onboarding experts and get a live demo of the platform. - [Careers](https://www.nexoya.com/careers/): See our open positions. We are looking for highly motivated and driven people, that can see themselves prosper in a start-up environment. nexoya.com - [Privacy policy](https://www.nexoya.com/privacy-policy/): We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of the Nexoya. - [Marketing funnel template](https://www.nexoya.com/marketing-funnel-template/): Do you want to draw your Marketing Funnel? Download this template for free and you can start creating your marketing funnel from the scratch. nexoya.com - [Imprint](https://www.nexoya.com/imprint/): Head Quarters: Nexoya, Zurich office: Hafnerstrasse 31, 8005 Zürich,Switzerland. Find out more - nexoya.com - [Sitemap](https://www.nexoya.com/sitemap/): Resources, How it works, Product and Other. nexoya.com. Find out more at nexoya.com - Check the most relevant blog articles. - [Success](https://www.nexoya.com/success/): Curious to learn more about AI in marketing? Check out our blog, where we post educative articles every week! -nexoya.com - [Press](https://www.nexoya.com/press/): Articles, Product Kits & Images, People and nexoya-logos. Please, contact us for press or media inquiries. Find out more - nexoya.com - [Marketing Campaign - Compare & Optimization Template](https://www.nexoya.com/marketing-campaign-optimization/): Do you want to see nexoya in action and try out the tool? Please share your E-Mail to get the free campaign optimization template. - [Request a demo](https://www.nexoya.com/get-demo-old/): Do you want to see nexoya in action? Get your free DEMO video or schedule a DEMO call with one of our experts. - [Contact](https://www.nexoya.com/contact/): With the nexoya marketing intelligence platform you can make data-driven decisions faster than before. nexoya -Marketing management & AI analytics tool. - [Events](https://www.nexoya.com/events-news/): Come and get to know nexoya and its team at one of the upcoming events. Learn how AI can help your marketing performance. Hope to see you there. - [Integrations](https://www.nexoya.com/integrations/): Nexoya connects your digital marketing tools and provides you with meaningful insights into your data faster than ever before. These are our integrations: - [Blog](https://www.nexoya.com/blog/): nexoya-blog offers engaging, informative and educative articles about latest industry-related news and important marketing topics. Check our latest posts! - [Our Story](https://www.nexoya.com/our-story/): Are you curious to know how nexoya started? The story behind nexoya: how it all started - Read now and find out more at nexoya.com - [Team](https://www.nexoya.com/about-us/): This is the team that moves nexoya forward. Each one of our team members is on board to bring data-driven decisions to our users. nexoya.com - [Success Stories](https://www.nexoya.com/case-studies/): Check out Nexoya's Case Studies and see how customers in a variety of industries have seen the impact of portfolio management in advertising. ## Case Studies - [Scholl’s Journey to Strong Revenue Growth with Dynamic, Data-Driven Optimization](https://www.nexoya.com/case-studies/scholls-journey-to-strong-revenue-growth-with-dynamic-data-driven-optimization/): Over the first few months of working with Nexoya, Scholl achieved a significant revenue uplift. Find out more about data-driven optimization! - [Stroili’s AI-Powered Success: 31.6% Revenue Uplift & 690% ROI in Just Three Months](https://www.nexoya.com/case-studies/stroilis-ai-powered-success-31-6-revenue-uplift-690-roi-in-just-three-months/): Stroili success story: the impact of Nexoya’s AI optimizations far exceeded the platform’s costs, leading to an outstanding 690% ROI. - [Achieving More with Less: Flaschenpost Hits +22% ROAS and decreases CRR successfully by 18.5%](https://www.nexoya.com/case-studies/achieving-more-with-less-flaschenpost-hits-22-roas-and-decreases-crr-successfully-by-18-5/): Flaschenpost reduced their CRR by 18.5%, surpassing their target, leading to an increase in their ROAS of over 22%. Find out more. - [Navigating Market Volatility: Strategic Efficiency with Nexoya](https://www.nexoya.com/case-studies/bike-components-success-story-navigating-market-volatility-strategic-efficiency-with-nexoya/): At the beginning of the year, bike-components decided to test Nexoya's AI marketing analytics tool, starting their three-month pilot phase. The results exceeded their expectations. - [Vodafone Success Story: Achieving a 13% Sales Uplift through Cross-Channel Orchestration based on Advanced A/B Testing](https://www.nexoya.com/case-studies/achieving-a-13-sales-uplift-through-cross-channel-orchestration-based-on-advanced-a-b-testing/): The AI-driven cross-channel-portfolio optimized by the generally applicable platform of Nexoya witnessed a 13 percent higher uplift in sales than the uplift achieved in the portfolio optimized with the customized models. - [ZKB Success Story: Boosting Performance by 46.8%](https://www.nexoya.com/case-studies/zkb-success-story-achieving-target-cpl-and-a-47-jump-in-add-to-carts/): Target CPL achieved in only 3 weeks. Add-To-Carts up by 47%. Discover the highlights from our fruitful collaboration with ZKB and Webrepublic. - [Yello Success Story: AI-powered Automation & Unified Reporting](https://www.nexoya.com/case-studies/yello-success-story-ai-powered-automation-unified-reporting/): Discover Yello's breakthrough with Nexoya: AI-driven optimizations, unified reporting, and enhanced ad performance across channels. - [Assura Success Story: 24% increase in calculator entries with Nexoya's campaign optimization](https://www.nexoya.com/case-studies/assura-success-story-24-increase-in-calculator-entries-with-nexoyas-campaign-optimization/): Assura, a trusted provider for over 900,000 policyholders, partnered with Nexoya to optimize their marketing campaigns. The result? An outstanding 24% increase in calculator entries! - [MAGIX Success Story: Increase in total revenue by 83% thanks to Nexoya](https://www.nexoya.com/case-studies/magix-success-story-increase-in-total-revenue-by-83-thanks-to-nexoya/): With the help of Nexoya's AI-driven solution, MAGIX could allocate their budget dynamically and achieve maximum return on investment. - [Yuh’s success story: No more time-consuming excel budgeting](https://www.nexoya.com/case-studies/yuhs-success-story-no-more-time-consuming-excel-budgeting/): Yuh offers the opportunity to pay, save and invest with just one app with the secure backing of Switzerland’s leading online banks. - [Farmy's Success Story: Move from static to dynamic budgets increases conversions by up to 90%](https://www.nexoya.com/case-studies/farmys-success-story-move-from-static-to-dynamic-budgets-increase-conversions/): Florian Laudahn, CMO at Farmy, was looking for a solution that helps his team to move into a more automated and smarter way of optimizing its campaigns. - [Skribble’s Success Story: How Nexoya automated time-consuming operational work and lowered CPL by 54% ](https://www.nexoya.com/case-studies/skribbles-success-story-how-nexoya-lowered-cpl/): Skribble was looking for an easy way to improve cross country budget allocation for their digital marketing campaigns. Moreover, they wanted - [Mobiliar’s Success Story: Fully automated optimization - streamlined ad operations and more conversions!](https://www.nexoya.com/case-studies/mobiliars-success-story-fully-automated-optimization/): Mobiliar was looking to increase its performance over multiple product categories. There are top and low funnel activities for each product... - [Jeep® Success story: 39% more test drives in one month with Nexoya’s Campaign Optimization](https://www.nexoya.com/case-studies/jeep-success-story-39-more-test-drives-in-one-month-with-nexoyas-campaign-optimization/): Find out how in just one month Jeep optimized their marketing performance and achieved 39% more conversions with Nexoya. - [Generali Switzerland: 72.5% more Conversions with Nexoya's Campaign Optimization](https://www.nexoya.com/case-studies/generali-success-story/): Reaching 72.5% more conversions with Nexoya’s Campaign Optimization. Read more about Generali Switzerland's Case Study! - [Swisscom Success Story: 38% more conversions for a multi-channel campaign with the help of Nexoya’s AI algorithms](https://www.nexoya.com/case-studies/swisscom-case-study-more-conversions-for-a-multi-channel-campaign/): Swisscom case study: achieving 38% more conversions for a multi-channel campaign with Nexoya. Read the entire case study here. - [Kardex's Success Story: 40% time saved on reporting and data analysis](https://www.nexoya.com/case-studies/kardexs-success-story-40-time-saved-on-reporting-and-data-analysis/): Thanks to Nexoya, Kardex was able to cut its overall marketing operational costs by 40%. Find out more now. - [Lenzerheide's Success Story: multiple hours saved in manual reporting](https://www.nexoya.com/case-studies/lenzerheides-success-story-multiple-hours-saved-in-manual-reporting/): "We save 2-3 days per month in work, and in addition, get astonishing insights into our data." Read more about Lenzerheide's Success Story! - [CSS’s Success Story: How Nexoya’s campaign optimization improved ROAS by 30%](https://www.nexoya.com/case-studies/css-case-study-landing-page/): Find out how cross-channel optimization on paid media can be very successful with the help of modern artificial intelligence (AI). ## Posts ## Blog - [Causal Impact Analysis as a Validation Method](https://www.nexoya.com/blog/causal-impact-analysis-as-a-validation-method/): What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article! - [AI as a Game-Changer for Performance Marketing: Five Trends Shaping 2025](https://www.nexoya.com/blog/ai-as-a-game-changer-for-performance-marketing-five-trends-shaping-2025/): Ready to thrive in 2025? Stay ahead of the curve with the five most impactful performance marketing trends you need to know. Dive in now! - [7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing](https://www.nexoya.com/blog/7-steps-to-make-your-marketing-mix-model-actionable-for-performance-marketing/): Wonder how to make your Marketing Mix Model actionable? Follow these 7 steps to unlock the full potential of your data and drive better ROI! - [Performance Marketing - 2024 Trends](https://www.nexoya.com/blog/performance-marketing-2024-trends/): Uncover 2024's key performance marketing trends with Nexoya. Explore AI-driven innovations that are reshaping the industry. - [Mastering Marketing Mix Modeling: Your Key to Unleashing Greater Sales Impact](https://www.nexoya.com/blog/mastering-marketing-mix-modeling-your-key-to-unleashing-greater-sales-impact/): Discover marketing mix modeling in our new blog: decode past trends, shape the future, and maximize ROI in a dynamic market. - [Understanding Smart Bidding and its Most Common Strategies - TROAS and TCPA](https://www.nexoya.com/blog/understanding-smart-bidding-and-its-most-common-strategies-troas-and-tcpa/): Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA). - [Behind the scenes: How did Nexoya win the Foodtech award](https://www.nexoya.com/blog/behind-the-scenes-how-did-nexoya-win-the-foodtech-award/): We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award. Find out what happened behind the scene! - [The Top 5 Digital Advertising Trends for 2023](https://www.nexoya.com/blog/the-top-5-digital-advertising-trends-for-2023/): 2023 is just around the corner, and we can't wait to see what new digital advertising trends will emerge! Read more. - [Google Search ads: How to choose the right bidding strategy for your business?](https://www.nexoya.com/blog/google-search-ads-how-to-choose-the-right-bidding-strategy-for-your-business/): How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now. - [Future of Marketing Attribution Modeling](https://www.nexoya.com/blog/future-of-marketing-attribution-modeling/): How does the future of marketing attribution look like? Your complete guide to marketing attribution modeling. - [Nexoya's 4th anniversary interview with the founders](https://www.nexoya.com/blog/nexoya-4-year-anniversary-interview-with-the-founders/): This is an interview with the Nexoya-founders Marco Hochstrasser and Manuel Dietrich. Find out in this interview how all started. - [How to Increase your Ad Campaign ROAS](https://www.nexoya.com/blog/how-to-increase-your-ad-campaign-roas/): Are you ready to break the ROAS equation down and determine what underlying components can enhance your performance? - [Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation](https://www.nexoya.com/blog/data-protection-with-ai-based-marketing-automation/): Online applications and digital channels have seen a huge uptake since the pandemic began. This shift in consumer behavior creates more opportunities for... - [Top 10 Online Advertising Hacks](https://www.nexoya.com/blog/top-10-online-advertising-hacks/): Our latest article, we would like to briefly present and explain ten of the best and most effective advertising hacks. Thanks to these hacks... - [7 Marketing Automations in Online-Advertising](https://www.nexoya.com/blog/seven-marketing-automations-in-online-advertising/): The goal and purpose of marketing automation is to reach target groups, users and customers fully automatically on all marketing channels. - [20 tools every performance marketer should know in 2023](https://www.nexoya.com/blog/20-tools-every-performance-marketer-should-know/): We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and... - [Your online advertising cheat sheet: All bidding strategies in one place](https://www.nexoya.com/blog/your-online-advertising-cheat-sheet-all-bidding-strategies-in-one-place/): Ready to boost your online advertising efforts? Check out our cheat sheet with all the bidding strategies described in one place! - [5 Social Media Management Tools that will save your time](https://www.nexoya.com/blog/5-social-media-management-tools-that-will-save-your-time/): Check out these 5 marketing tools that will help you save plenty of time and start managing your social media with minimum effort! - [Behind the scenes: How did Nexoya win at Best of Swiss Web Award](https://www.nexoya.com/blog/behind-the-scenes-how-did-nexoya-win-at-best-of-swiss-web-award/): We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award! Read more. - [The University of Zurich x Nexoya: The A-Z of A/B Testing](https://www.nexoya.com/blog/the-university-of-zurich-x-nexoya-the-a-z-of-a-b-testing/): How do you set up an A/B test to get successful results? Find out in our blog in collaboration with the University of Zurich! - [10 must-watch TED Talks for improving your performance marketing](https://www.nexoya.com/blog/10-must-watch-ted-talks-for-improving-your-performance-marketing/): We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing! - [Behind the scene: 10 facts about how we did run a survey on Web analytics tools](https://www.nexoya.com/blog/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools/): As a result of the collaborative teamwork, our Web analytics report went live at the beginning of this year! - [Google Search update: How Core Web Vitals impact your SEO and Ad performance?](https://www.nexoya.com/blog/google-search-update-2022-how-will-core-web-vitals-impact-your-seo-and-ad-performance/): It is crucial to understand that Core Web Vitals can directly affect not only your web ranking but also your ad performance. Read now! - [What are the Digital Marketing Benchmarks for Your Industry?](https://www.nexoya.com/blog/what-are-the-digital-marketing-benchmarks-for-your-industry/): Check out this compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry! - [Top 10 Web analytics tools in 2023](https://www.nexoya.com/blog/top-10-web-analytics-tools-in-2022/): List of top 10 the most promising Web analytics tools that have all the potential to compete with existing giants in the market. - [Marketing awards every CMO should aim for in 2021 - Germany, Austria & Swiss Region](https://www.nexoya.com/blog/marketing-awards-dach-region/): Awards are a great opportunity for communication and marketing. Find out here the 10 marketing awards you should target in 2021! - [Five Problems every marketer has with measuring marketing KPIs in multi-channel campaigns](https://www.nexoya.com/blog/five-problems-every-marketer-has-with-measuring-marketing-kpis-in-multi-channel-campaigns/): In this interview, Gaetano shared valuable insights and recommendations on how to measure KPIs the right way and become more successful. - [Behind the scene: 12 facts about Marketing KPI-handbook creation](https://www.nexoya.com/blog/behind-the-scene-12-facts-about-marketing-kpi-handbook-creation/): New KPI-handbook: we are now happy to share some interesting facts about this journey we have experienced during the past few months! - [New Facebook page update that can affect your marketing KPIs](https://www.nexoya.com/blog/the-newest-facebook-page-update-that-can-affect-your-marketing-kpis/): Facebook page update: What are the reasons for this change? And what potential impact this update can have on your marketing KPIs? - [Seven key tactics for increasing your conversion rate](https://www.nexoya.com/blog/seven-key-tactics-for-increasing-your-conversion-rate/): We prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business. - [Multi-channel Vs. Cross-channel Marketing - Which One Should Your Company Focus On?](https://www.nexoya.com/blog/multi-channel-and-cross-channel-marketing/): At the onset, multi-channel marketing campaigns and a cross-channel marketing strategy might look the same. - [Campaign optimization: How to do it manually?](https://www.nexoya.com/blog/campaign-optimization-how-to-do-it-manually/): What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works. - [Top 5 Marketing Analytics Trends in 2021](https://www.nexoya.com/blog/top-marketing-analytics-trends-in-2021/): Marketing analytics trends for 2021, from analytics and AI to privacy and security. Find out the trends that will benefit your company! - [Five golden rules for increasing your Customer Lifetime Value](https://www.nexoya.com/blog/five-golden-rules-of-increasing-your-customer-lifetime-value/): How to ensure constant expansion of your Customer Lifetime Value? Find out what are the five main tactics for increasing your CLV! - [10 Must-track SEO KPIs in 2023](https://www.nexoya.com/blog/10-must-track-seo-kpis-in-2021/): How to prove the effectiveness of your SEO efforts? Here are the main 10 KPIs that will help you to analyze your SEO performance. - [What you need to know about ethics in AI](https://www.nexoya.com/blog/what-you-need-to-know-about-ethics-in-ai/): That’s why it takes experts from many different fields working together on ethics in AI. Read more about ethics in AI! - [Online Advertising Trends in 2023](https://www.nexoya.com/blog/online-advertising-trends-in-2021/): How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2023! - [Online advertising: Seven Must-track KPIs for Google ads](https://www.nexoya.com/blog/online-advertising-seven-must-track-kpis-for-google-ads/): What are the seven must-track marketing KPIs on Google Ads? Learn about the main opportunities of advertising with Google Ads! - [All you need to know about CTR optimization](https://www.nexoya.com/blog/all-you-need-to-know-about-ctr-optimization/): Find out all of the useful tips to improve your CTR in various marketing channels. Implement these CTR tips into your marketing strategy. - [What KPIs are important to track at each stage of Customer Journey?](https://www.nexoya.com/blog/what-marketing-kpis-are-important-to-track-at-each-stage-of-customer-journey/): What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage! - [How to organize your paid campaigns with a free Template](https://www.nexoya.com/blog/how-to-organize-your-paid-campaigns-with-nexoyas-free-excel-template/): Ever wondered how you can become more data-driven? Then download our free Analytics Template and make the first step towards your goal! - [OKRs and KPIs: why do you need to track both? (Free Template)](https://www.nexoya.com/blog/okrs-and-kpis-why-do-you-need-to-track-both-free-template/): Why is OKR so popular? And how to implement OKR and align it with your business strategy and KPIs? Find out in our article! - [Seven Mistakes Most People Make When Tracking KPIs](https://www.nexoya.com/blog/seven-mistakes-most-people-make-when-tracking-kpis/): What are the main mistakes marketers make when tracking KPIs? And how to define the right KPIs for your business? Find out more! - [The 14 Marketing Influencers you have to follow](https://www.nexoya.com/blog/the-14-marketing-influencers-you-have-to-follow/): We have listed the best marketing influencers by expertise fields in this article. Find valuable marketing inluencer articles and strategies! - [15 Features your KPI Tool Should Have to Boost Your Efficiency](https://www.nexoya.com/blog/15-features-your-kpi-tool-should-have-to-boost-your-efficiency/): Modern KPI tools heavily influence the efficiency of a company's performance. Find out the features your marketing KPI tool should have. - [Five “Must-track” KPIs Every Marketer Should Know](https://www.nexoya.com/blog/five-must-track-marketing-kpis-every-digital-marketer-should-know/): What are the most important marketing KPIs? In this article, we talk about the five marketing KPIs that every digital marketer should track. - [Performance Marketing: Everything You Need to Know](https://www.nexoya.com/blog/performance-marketing-everything-you-need-to-know/): Nowadays, to be successful it is crucial to have a clear Performance Marketing Strategy. Therefore, we prepared a short guide through this topic for you. - [How to lead your marketing team efficiently using an agile methodology?](https://www.nexoya.com/blog/how-to-lead-your-marketing-team-agile/): How to make sure you organize your team efficiently even in times of uncertainty? Find out how agile organizational methodologies can be... - [How can AI improve marketing campaign performance?](https://www.nexoya.com/blog/how-can-ai-improve-marketing-campaign-performance/): AI helps companies not only to outstand competitors but also significantly cut marketing spend by optimizing processes! Learn more about the power of AI! - [10 ways to improve your marketing campaign performance](https://www.nexoya.com/blog/10-approaches-to-improve-your-digital-marketing-campaign-performance/): One of the most important goals for every marketer is undoubtedly to create successful and functioning marketing campaigns. - [10 Steps How to Boost Your Facebook Ad Performance?](https://www.nexoya.com/blog/checklist-10-steps-how-to-boost-your-facebook-ad-performance/): How to get the most out of your Facebook Ad? In our new blog post, we share 10 easy tricks on how to improve your Facebook Ad Performance! - [Mistakes marketers make while setting up ads on Google or Facebook](https://www.nexoya.com/blog/the-most-common-mistakes-marketers-make-while-setting-up-ads-on-google-or-facebook/): Before setting up ads on Google, it is important to think about certain goals. Spending your budget on ads that bring visitors... - [5 Exciting Applications of AI in Email Marketing](https://www.nexoya.com/blog/5-5exiting-applications-of-ai-in-email-marketing/): Nowadays it is getting harder to grab the audience's attention. Learn how to improve your email marketing performance with AI! - [The checklist for choosing your digital marketing agency](https://www.nexoya.com/blog/the-checklist-for-choosing-your-digital-marketing-agency/): We have made a 7 point checklist to help you select the digital marketing agency that fits perfectly to your marketing strategy. - [Campaign optimization - Do it the right (new) way](https://www.nexoya.com/blog/campaign-optimization-do-it-the-right-new-way/): Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances. - [Artificial Intelligence topics and terms](https://www.nexoya.com/blog/terms-and-topics-all-around-ai/): In the near future, the majority of household tools will be connected to the internet, just like most electric devices are in the office. - [Text to Speech Generator Tools](https://www.nexoya.com/blog/text-to-speech-generation-tools/): Text-to-Speech is also on the verge of professionalization. We all already know the Siris and Alexas of this world, which can be operated in - [Image creator tools and tips](https://www.nexoya.com/blog/ai-tools-for-image-creation-and-tips/): In the field of image processing, Artificial Intelligence already brings together some skills. Read more about image creation tips! - [AI in Marketing Workshop - Text generator tools](https://www.nexoya.com/blog/ai-in-marketing-workshop/): nexoya took part in the AI marketing conference, where was honored to hold a workshop about AI. Read more about it! - [nexoya 2019 Infographic](https://www.nexoya.com/blog/nexoya-2019-infographic/): See nexoya in numbers. All important events and activities in 2019. Find out more on nexoya.com. Find out more about AI in marketing. - [AI in Marketing - Why it is essential now and in the future](https://www.nexoya.com/blog/ai-in-marketing-why-it-is-essential-now-and-in-the-future-13/): With Artificial General Intelligence, an AI-based machine would be able to learn and function similarly as a human. - [Social media vs Google Ads: Which is better for your strategy?](https://www.nexoya.com/blog/social-media-google-ads-which-is-better-for-your-strategy/): When is it better to concentrate on social media ads, and when is it more beneficial to invest in Google Ads? Let's find out! - [ROI analysis: 4 ways of carrying out Marketing ROI optimization](https://www.nexoya.com/blog/roi-analysis-4-ways-of-carrying-out-marketing-roi-optimization/): Luckily, modern technology and analytics make it much easier to conduct a detailed and qualitative ROI analysis. - [Marketing ROI Optimization](https://www.nexoya.com/blog/marketing-roi-optimization/): Find out how to proceed when doing Marketing ROI optimization. The ROI is a performance measure of the revenue created by marketing effort. - [10 useful social media marketing tools in 2022](https://www.nexoya.com/blog/5-useful-social-media-marketing-tools-in-2019/): Social media marketing (SMM) plays a significant role in every business. SMM helps improve and maintain trust and loyalty from customers. - [How to benefit from AI in Performance marketing?](https://www.nexoya.com/blog/why-you-should-start-doing-performance-marketing-and-how-ai-can-assist-you-in-doing-it/): In this article, we will talk about the key benefits of AI technologies in Performance marketing. Read now - [5 Benefits of KPIs Tracking with Anomaly Detection](https://www.nexoya.com/blog/5-benefits-of-digital-marketing-kpis-tracking-with-anomaly-detection/): Anomaly detection helps you to enhance and simplify the process of KPIs performance tracking at the same time. - [Marketing KPI tracking with Anomaly Detection](https://www.nexoya.com/blog/marketing-kpis-tracking-with-anomaly-detection/): Nowadays, the process of marketing KPIs tracking can be automated with the help of artificial intelligence. - [How can you benefit from correlation analysis in marketing?](https://www.nexoya.com/blog/how-can-you-benefit-from-correlation-analysis-in-marketing/): Correlation analysis can reveal significant/meaningful relationships between different metrics or groups of metrics. Information about such... - [8 benefits of Predictive Analytics in Marketing (infographic)](https://www.nexoya.com/blog/the-benefits-of-predictive-analytics-in-marketing-infographic/): Marketing analytics have changed as well over the years, especially by introducing predictive analytics into the digital marketing world. - [What an Integrated Marketing Strategy is, and how AI can help](https://www.nexoya.com/blog/what-an-integrated-marketing-strategy-is-and-how-ai-can-help-in-running-it/): The success of an Integrated Marketing Strategy lies in the art of developing a consistent message across multiple marketing channels. - [The process of building an AI model](https://www.nexoya.com/blog/the-process-of-building-an-ai-model/): In this blog, we will give you some insights into how an AI Model is actually built, and what is needed for that. Read more on nexoya -blog! - [Learn how to make your data ready for AI with 5 simple steps](https://www.nexoya.com/blog/learn-how-to-make-your-data-ready-for-ai-with-5-simple-steps/): It is well known, that the availability of good data is essential in order to leverage the full potential of artificial intelligence. - [Create your Marketing Funnel with these easy steps (Template)](https://www.nexoya.com/blog/create-your-marketing-funnel-with-these-easy-steps-template/): Tips on how to create an effective marketing funnel for your company with a template. Read more about the marketing funnel stages. - [Why a marketing funnel is important and where AI can help](https://www.nexoya.com/blog/why-a-marketing-funnel-is-important-and-where-ai-can-help/): In this article we will share a few tips and tricks on how to convert potential customers into paying customers with the help of marketing funnel. - [How to apply “One Metric That Matters” concept in Marketing](https://www.nexoya.com/blog/apply-the-one-metric-that-matters-concept-in-marketing-what-it-really-means-and-how-to-do-it/): "One Metric That Matters" concept is a great start for business strategy optimization! Today we will share tips on how to apply this... - [Tips on How to leverage Data-driven decisions in Marketing](https://www.nexoya.com/blog/tips-on-how-to-leverage-data-driven-decisions-in-marketing/): Find out what is important to know before implementing data-driven decisions. We will provide you a few tips! - [Benefits of Business and Marketing Intelligence (Part 2)](https://www.nexoya.com/blog/benefits-of-business-and-marketing-intelligence-part-2/): For a better understanding of the benefits of business and marketing intelligence, we will consider 4 function areas. - [Marketing & Business Intelligence -Impact today and in the future (Part 1)](https://www.nexoya.com/blog/business-marketing-intelligence-impact-today-and-in-the-future/): Marketing Intelligence has a great impact on the industry today. In this article we will dicsuss how it is going to change in the future. - [5 important AI practices in E-commerce today](https://www.nexoya.com/blog/5-important-ai-practices-in-e-commerce-today/): The popularity of AI marketing is growing. Find out more about the future of E-commerce, and how you can benefit from AI solutions! - [Do not miss these SEO tactics for 2021](https://www.nexoya.com/blog/do-not-miss-these-seo-tactics-for-2021/): Tricks and tactics that will help you to increase the efficiency of your SEO strategy. Find out how to improve your ranking in 2021. - [Should companies implement growth hacking?](https://www.nexoya.com/blog/should-companies-implement-growth-hacking/): Growth hacking is a relatively new term in marketing, however it is already gaining popularity. We created the guidelines on how to become... - [AI marketing tools that you need to know](https://www.nexoya.com/blog/ai-marketing-tools-that-you-need-to-know/): AI technologies is the future of marketing. We prepared a list of 30 best AI marketing tools that can boost the efficiency of your business! - [An expert’s point of view on AI in marketing](https://www.nexoya.com/blog/an-experts-point-of-view-on-ai-in-marketing-interview-with-our-advisor-markus-meierer/): In today's fast-changing world it is important to keep updated on main marketing trends. That is why we asked an industry leader to share his prediction. - [6 Benefits by Implementing AI in Marketing [Infographic]](https://www.nexoya.com/blog/benefits-of-ai-in-marketing/): AI in marketing is becoming the number one competitive advantage for companies as it allows to significantly improve marketing performance. - [The future of marketing and the role of AI](https://www.nexoya.com/blog/the-future-of-marketing-and-the-role-of-ai-in-it/): It is getting more challenging to follow up on all the marketing trends. AI technologies are changing the way everything works in marketing. - [First interview with Nexoya-founders](https://www.nexoya.com/blog/interview-with-the-founders/): Artificial intelligence and machine learning in marketing: Nexoya-founders are discussing current trends and the importance of implementing AI solutions. ## FAQ ## Help Center - [Enhance Predictions by Adding Key Events](https://www.nexoya.com/help/smarter-more-precise-predictions-with-events-feature/): With the Events feature, you can now add important events directly as an input to your next optimization. Find out more. - [Smarter Seasonality Modeling with Google Trends & Keywords](https://www.nexoya.com/help/smarter-seasonality-modeling-with-google-trends-keywords/): Enhance the accuracy of our seasonality modeling by integrating yearly patterns from Google Trends into Nexoya AI predictions. - [Understanding optimization uplift and its limitations](https://www.nexoya.com/help/understanding-optimization-uplift-and-its-limitations/): Every marketer wants to maximize their return on investment. Here is how nexoya calculates uplift in an optimization. - [Scenario Simulation: Interpreting Results](https://www.nexoya.com/help/scenario-simulation-interpreting-results/): Your simulation is ready for review? Fantastic! Now, let’s walk through how to interpret the results and extract the most... - [How to Set Up a Simulation](https://www.nexoya.com/help/how-to-set-up-a-simulation/): Now that you’ve explored the benefits and value of scenario simulation, it’s time to leverage this powerful feature and run... - [What is Scenario Simulation and How Does It Work?](https://www.nexoya.com/help/what-is-scenario-simulation-and-how-does-it-work/): Understanding the Challenge: Why Scenario Simulation Matters Planning in marketing can be incredibly challenging, especially in the context of a... - [Time Period Comparison feature](https://www.nexoya.com/help/introducing-the-new-time-period-comparison-feature-in-nexoya/): Time Period Comparison allows you to easily see how your cross-channel portfolio performed compared to last week, last month, or... - [Achieve Your Marketing Targets with New Target-based Portfolio](https://www.nexoya.com/help/achieve-your-marketing-targets-with-new-target-based-portfolio/): Are you aiming to hit specific marketing targets but finding it challenging to keep track of progress across multiple channels? Nexoya’s latest feature, the Target-based portfolio, is here for you. - [New Optimization Proposal Explained](https://www.nexoya.com/help/new-optimization-proposal-explained/): We are happy to present you with a New Optimization View – our latest update that takes the classic Optimization feature to the next level. - [Prediction Accuracy](https://www.nexoya.com/help/prediction-accuracy/): Eager to verify Nexoya's forecast accuracy? With our latest update, assessing the precision of predictions is at your fingertips — anytime you desire. - [Manage your Budget delta](https://www.nexoya.com/help/manage-your-budget-delta/): Ever wondered how to make the most of your leftover budget or effectively manage overspending? Our newest Budget Delta Feature... - [Dynamic budget planning with Nexoya](https://www.nexoya.com/help/dynamic-budget-planning-with-nexoya/): Today, we're thrilled to unveil the revamped Budget screen — designed for a smoother and more efficient budget planning experience. - [New Criteo Integration](https://www.nexoya.com/help/new-criteo-integration/): We’re thrilled to announce the latest addition to our suite of integrations: the Criteo adaptor! Find out more. - [Group filter and Stacked view](https://www.nexoya.com/help/group-filter-and-stacked-view/): We're introducing recently rolled-out features that will add a whole new dimension to your reporting experience. - [New TikTok Integration](https://www.nexoya.com/help/new-tiktok-integration/): We are thrilled to introduce the highly-anticipated TikTok adaptor, now live on Nexoya! Ready to explore the possibilities? - [New Outbrain integration](https://www.nexoya.com/help/new-outbrain-integration/): With Outbrain now integrated into Nexoya, not only can you manage your ads more efficiently, but you also gain an additional channel to optimize your campaign budgets. - [Google Analytics 4 integration](https://www.nexoya.com/help/google-analytics-4-integration/): We are happy to announce the launch of our new adaptor – Google Analytics 4 (GA4)! - [New portfolio funnel view in Nexoya](https://www.nexoya.com/help/new-portfolio-funnel-view-in-nexoya/): We're excited to announce the release of our new Portfolio-Funnel View in Nexoya. - [Target Proposals](https://www.nexoya.com/help/target-proposals/): For campaigns with a TROAS or TCPA, Nexoya will propose to update targets based on the budget moves and achieved targets to optimize performance. - [Customize your optimization proposal table](https://www.nexoya.com/help/customize-your-optimization-proposal/): From now on, you can easily change the information displayed in the optimization proposal. Explore new feature. - [Disable optimization for a campaign](https://www.nexoya.com/help/disable-optimization-for-a-campaign/): You can now easily disable campaigns from the optimization proposals in your portfolio in Nexoya. - [Define budget limits](https://www.nexoya.com/help/define-budget-limits/): This new feature allows you to set minimum or maximum budget limitations per campaign. Explore new feature of Nexoya. - [How do I connect a new tool to Nexoya? What access/rights do I need?](https://www.nexoya.com/help/how-do-i-connect-a-new-tool-to-nexoya/): Exceptions for this are the Apple Store, Google Play, HubSpot and SAP Marketing Cloud. In order to connect these, just shoot us a short message... - [How do I add a new team member?](https://www.nexoya.com/help/how-do-i-add-a-new-team-member/): Under the Team Members tab, below the previously clicked gear wheel, a green button will appear that says “Invite Member”. - [What do I need to do to get the full benefits of Nexoya?](https://www.nexoya.com/help/how-do-i-get-full-benefits-advantages-from-nexoya/): It is very important that within all the tools/applications the consumer uses naming conventions that are common to the entire team. - [How do I find the right KPIs for a specific campaign (for example, Black Friday?)](https://www.nexoya.com/help/how-do-i-find-the-right-kpis-for-a-specific-campaign/): If you are looking for a specific campaign, it is important to known the name of this campaign, the search process will then be quicker. - [What do I do if something isn’t working?](https://www.nexoya.com/help/what-if-something-isnt-working/): Send us the screenshot with a short description of when, where, how and what you were doing when the error occurred. - [How many team members can use the tool and what can/can’t they see?](https://www.nexoya.com/help/how-many-team-members-can-use-the-tool/): The invited team members all have the same views on Nexoya. This increases transparency in the team and simplifies collaboration. - [For manual data imports, what are the needed prerequisites?](https://www.nexoya.com/help/for-manual-data-imports-what-are-the-needed-prerequisites/): If the data only has a total amount over a period of time, the usability and readability—Read more on nexoya.com - [What are the optimization meetings all about?](https://www.nexoya.com/help/what-are-the-optimization-meetings/): If questions occur on your side, send them to our Customer Team before the review and we will make sure to address them within our session. - [Does Nexoya have a referral program, and how does it work?](https://www.nexoya.com/help/does-nexoya-have-a-referral-program/): Discover all the benefits of nexoya's referral program, register now and earn rewards! - [How do I connect a channel to Nexoya?](https://www.nexoya.com/help/how-do-i-connect-a-channel-to-nexoya/): The connection for the majority of the tools is very straightforward. Within the settings/integrations, the user can turn on the... - [Campaign Status for Optimization](https://www.nexoya.com/help/campaign-status-for-optimization/): The status in the optimization proposals indicates if a campaign is eligible, limited or skipped during the portfolio optimization. nexoya.com - [New Taboola integration](https://www.nexoya.com/help/new-taboola-integration-is-now-live-on-nexoya/): We are excited to partner with the world's largest discovery & native advertising platform - Taboola. Find out more. - [Pinterest integration is available on Nexoya](https://www.nexoya.com/help/pinterest-integration-is-available-on-nexoya/): We are excited to announce our new partnership with Pinterest. Activate the integration now directly in our tool. - [New Dashboard view is live in Nexoya](https://www.nexoya.com/help/new-dashboard-view-is-live-in-nexoya/): Get access to the hottest trends and data-driven insights in the new Dashboard overview from Nexoya! Explore opportunities of the Dashboard. - [Optimize low-conversion campaigns with new Adstock modeling](https://www.nexoya.com/help/optimize-low-conversion-campaigns-with-new-adstock-modeling/): Thanks to our new Adstock modeling feature, you can now optimize and boost the performance of low-conversion campaigns. - [How to remove msclkid parameter from your Google Analytics reports?](https://www.nexoya.com/help/how-to-remove-msclkid-parameter-from-your-google-analytics-reports/): Find out how to easily remove msclkid parameter from your GA reports to ensure smooth and effortless data analysis. - [How to update your fonts & colors in Nexoya?](https://www.nexoya.com/help/how-to-update-your-fonts-colors-in-nexoya/): Bring your Corporate design to Nexoya! Starting now, you can customize your Nexoya UI with your company’s font and colors. - [Validation](https://www.nexoya.com/help/optimization-performance-details/): Nexoya provides optimization proposals for your marketing campaigns. These proposals are validated over time to track the optimization performance. - [How to Use the Portfolio Section](https://www.nexoya.com/help/how-to-use-the-campaign-section/): The Portfolios section provides you with information about all the portfolios you have created in Nexoya. Start optimizing your marketing campaigns! - [How to Update Portfolio Content](https://www.nexoya.com/help/how-to-update-campaign-content/): The marketing campaign editor allows you to add new campaign content in nexoya. Make sure to update it regularly. - [How to Update Portfolio Duration](https://www.nexoya.com/help/how-to-update-campaign-duration/): You can easily extend Marketing Campaigns in Nexoya. Make sure to also update the Budget for the extended time. - [How to Update Portfolio Budgets](https://www.nexoya.com/help/how-to-update-campaign-budgets/): Campaign budgets may change over time. No problem, you can easily update the weekly budget per marketing channel in Nexoya. - [Validation report is now available in Nexoya](https://www.nexoya.com/help/validation-report-is-now-available-in-nexoya/): Validation is now live in Nexoya! Access it at any time and see how much you achieved with Nexoya on a daily basis. - [Get more insights with our new Campaign UI](https://www.nexoya.com/help/get-more-insights-with-our-new-campaign-ui/): Our dedicated team is thrilled to announce the newest upgrade in the Campaign user interface with you. Find out more! - [How to integrate LinkedIn into Nexoya](https://www.nexoya.com/help/how-to-integrate-linkedin-into-nexoya/): Use your basic profile including your name, photo, headline, and public profile URL Manage your advertising accounts. - [How to integrate Google into Nexoya](https://www.nexoya.com/help/how-to-integrate-google-into-nexoya/): Integrating your marketing tools and channels such as google ads and facebook into Nexoya is simple. Try it out! - [How to integrate Facebook and Instagram into Nexoya](https://www.nexoya.com/help/how-to-integrate-facebook-and-instagram-into-nexoya/): ntegrating your marketing tools into Nexoya is simple. However, in order for the integration to work seamlessly, there are a few general... - [ROMI (Return-on-marketing-investment)](https://www.nexoya.com/help/romi-return-on-marketing-investment/): ROMI is one of the most critical KPIs in marketing. ROMI allows marketers to estimate the overall effectiveness of their marketing efforts. - [Brand Advocacy Ratio (BAR)](https://www.nexoya.com/help/brand-advocacy-ratio-bar/): Simply put, Brand Advocacy Ratio shows how well your company can convert users who are aware of your brand into your loyal advocacies. - [Purchase Action Ratio (PAR)](https://www.nexoya.com/help/purchase-action-ratio-par/): In a nutshell, Purchase Action Ratio (PAR) indicates how good your company is at converting people who are aware of your brand. - [New interface of Campaign optimization feature](https://www.nexoya.com/help/new-interface-of-campaign-optimization-feature/): New interface of Campaign optimization feature. Explore the new design and upgraded functionality of nexoya now! - [Channel reports are now available in Nexoya](https://www.nexoya.com/help/channel-reports-are-now-available-in-nexoya/): Thanks to nexoya’s new Channel report feature, you can get a holistic view of your channels’ overall effectiveness. - [New Funnel Prediction Feature](https://www.nexoya.com/help/new-funnel-prediction-feature/): Our new Funnel Prediction feature allows you to see the current trends and predict your performance for each funnel stage! - [Campaign optimization feature is now live](https://www.nexoya.com/help/campaign-optimization-feature-is-now-live/): What if you could get +30% more value out of your ad spend? Nexoya will show you how with its new Campaign optimization feature. - [Weather integration](https://www.nexoya.com/help/weather-integration/): Weather is an important factor in our everyday life - but how is it affecting your Digital Marketing efforts? - [Google DV360 integration](https://www.nexoya.com/help/google-dv360-integration/): Starting now, you can easily integrate your DV360 account and start tracking and optimizing your ad campaigns’ performance within nexoya. - [Optimization Type](https://www.nexoya.com/help/optimization-type/): Select the preferred way of how you want Nexoya to optimize your campaigns: Automatic or Manual! Read more - [Risk level](https://www.nexoya.com/help/choose-your-risk-level/): Risk level configuration enables you to set up a limit on how much money you allow Nexoya to move across your campaigns. - [Share reports with one click](https://www.nexoya.com/help/share-reports-with-one-click/): Can’t wait to share your nexoya reports with your team members? Now you can do it with one click! Read now - [Easy copying of reports in Nexoya](https://www.nexoya.com/help/easy-copying-of-reports-in-nexoya/): From now on, you can easily create copies of your Nexoya reports with one click by clicking on “Duplicate”! - [Microsoft Bing integration](https://www.nexoya.com/help/microsoft-bing-integration/): We are happy to introduce the launch of our new Microsoft Bing integration! Learn more about nexoya integrations. - [How to Share Reports](https://www.nexoya.com/help/how-to-share-reports/): Send invites to your colleagues to notify them about new achievements or valuable findings in your data with few clicks! - [How Portfolio Optimization works](https://www.nexoya.com/help/how-campaign-optimization-works/): Explains portfolio optimization the nexoya platform - predict, optimize and validate - how you get the best results of your ad campaigns - [How to remove fbclid parameter from your Google Analytics](https://www.nexoya.com/help/how-to-remove-fbclid-parameter-from-your-google-analytics/): The fbclid parameter is the identificator that is automatically added by Facebook to your link’s URLs that were shared on Facebook. - [Click through Rate](https://www.nexoya.com/help/ctr/): Within this nexoya help center article about the click through rate (CTR) insights are shared on which platform this rate is found. - [Open Rate](https://www.nexoya.com/help/open-rate/): The Open Rate is most useful when you are doing email marketing or send messages on other channels. Read more here! - [Sessions](https://www.nexoya.com/help/sessions/): The main reason to track sessions is to understand how many visitors came onto your website. Read more on nexoya.com - [Views](https://www.nexoya.com/help/views/): Views are a method to track engagement. Tracking the quality and quantity of your audiences’ engagement with your brand... - [Visits](https://www.nexoya.com/help/visits/): Visits – number of times the website was visited by a user on the condition that at least one page has been loaded. On most platforms... - [Bounce Rate](https://www.nexoya.com/help/bounce-rate/): Bounce-rate is an important indicator that shows how relevant, informative and attractive your content is for users. - [Bounces](https://www.nexoya.com/help/bounces/): Bounce is a metric that is commonly used in email marketing but also found in web analytics tools such as google analytics. - [Referral Traffic/ User Channel Referrals](https://www.nexoya.com/help/referral-traffic/): Referral traffic is an important traffic source for your website. By analyzing your referral traffic, you can understand the traffic. - [Users](https://www.nexoya.com/help/users/): Tracking users on your website, is one of the most common metrics that digital marketers track. Read more on nexoya.com - [How to Use the Reports Section](https://www.nexoya.com/help/how-to-use-the-reports-section/): On the overview page of the Report section you can see the information about each Report: Report name...Read more! - [Cost](https://www.nexoya.com/help/cost/): When your focus is on paid marketing activities, costs should be tracked in order to keep an eye on your budget. Read more on nexoya. - [Conversions](https://www.nexoya.com/help/conversions/): It is important to track not only the number of conversions but also the conversion rate. Without a doubt, conversions are important to monitor... - [Cost per Click](https://www.nexoya.com/help/cost-per-click/): Tracking your CPC is important especially when the focus is on paid marketing activities with the goal of interactions. It gives you insights - [Cost per Mille](https://www.nexoya.com/help/cost-per-mille/): Tracking your CPM is important for two reasons, one from a budget standpoint. As the cost per mile gives an insight into... - [Engagement Rate](https://www.nexoya.com/help/engagement-rate/): By tracking Engagement Rate marketers can understand how well their content, in general, is performing. It is important to track Engagement - [Engagement](https://www.nexoya.com/help/engagement/): Tracking engagement is especially important in social media marketing. Further, it is a component of the engagement rate. - [Clicks](https://www.nexoya.com/help/clicks/): Clicks in the context of social media and e-mail marketing can give you further insights into the attractiveness and relevance of the... - [Likes](https://www.nexoya.com/help/likes/): A Like is an action that can be made by a social media user. Instead of writing a comment or sharing a post, a user can click the Like button - [Comments](https://www.nexoya.com/help/comments/): Comments are a form of engagement on social media, and sometimes when marketers look at the analytics on various social media platforms... - [CTA Rate](https://www.nexoya.com/help/cta-rate/): A Call to Action (CTA) leads a person to the next logical step in the whole user journey so it moves the person further down the funnel. - [Click Rate](https://www.nexoya.com/help/click-rate/): Tracking Click Rate helps you to understand how effective your campaign is: how attractive and relevant was your messaging... - [Reach](https://www.nexoya.com/help/reach/): Reach indicates an approximate estimation of how many unique users have seen your content. Read more at nexoya.com - [Video Actions](https://www.nexoya.com/help/video-actions/): Videos are a really intense form of communication which takes a lot of time to produce. That’s why you should get the most out of it. - [Video Views](https://www.nexoya.com/help/video-views/): Analyzing your videos can help you to get a lot of feedback from your target audience and understand their behaviour way better. Read more... - [Impressions](https://www.nexoya.com/help/impressions/): Impressions can have alternative names such as Impression Count (Twitter) and Media Impressions (Instagram). - [How to Get Started: First steps with Nexoya](https://www.nexoya.com/help/first-steps-with-nexoya/): Check out all the available integrations here and extend your nexoya experience by connecting further tools such as social media. - [How to Use Metrics](https://www.nexoya.com/help/how-to-use-metrics/): You can easily find a specific metric that you are looking for, by applying filters available on the search panel. Read more now on Nexoya. - [How to Create Custom KPIs](https://www.nexoya.com/help/how-to-create-custom-kpis/): In order to create a custom KPI, you need to navigate to the Metrics section in the menu bar on the left and then click on the green bottom in the right... - [Followers](https://www.nexoya.com/help/followers/): The main goal of this metric is to measure the brand popularity and the effectiveness of the brand community. --- # # Detailed Content ## Pages ### Yuh Swiss MarTech 2025 > Discover how Yuh collaborated with Nexoya, a leader in AI-driven marketing analytics, to harness data-driven strategies that enhanced their performance marketing. The focus will be on utilizing predictive models to forecast trends and adjust budgets proactively. This approach enabled Yuh to respond adeptly to shifts in user behavior, driving substantial growth.​ - Published: 2025-06-18 - Modified: 2025-06-18 - URL: https://www.nexoya.com/yuh-swiss-martech-2025/ - Translation Priorities: Optional --- ### Nexoya presents new AI “Events” feature at K5 Conference for more accurate forecasts and improved campaign planning > Nexoya presents new AI “Events” feature at K5 Conference for more accurate forecasts and improved campaign planning - Published: 2025-06-18 - Modified: 2025-06-18 - URL: https://www.nexoya.com/nexoya-presents-new-ai-events-feature-at-k5-conference-for-more-accurate-forecasts-and-improved-campaign-planning/ - Translation Priorities: Optional Press release Nexoya presents new AI “Events” feature at K5 Conference for more accurate forecasts and improved campaign planning The marketing analytics platform now takes specific events into account, enabling performance marketers to make smarter predictions. A masterclass showcases the practical application of this feature using the case of online wine retailer Flaschenpost. Zurich and Berlin, 18 June 2025 - Nexoya Ltd.  offers advertisers a SaaS platform that uses artificial intelligence to optimize digital multi-channel campaigns with data from more than 40 channels. At this year's K5 e-commerce conference, the company is presenting a new feature: “Events”. This latest development enables Nexoya users to incorporate internal and external events into their campaign planning - ensuring smarter budget allocation and more accurate forecasting. Marketing teams can now add all factors that influence campaign performance. These can be product launches and promotions, holidays or competitor activity. Such events often lead to significant fluctuations in campaign results and are essential for the full context of campaigns. Nevertheless, they are not taken into account by the solutions currently available on the market. Nexoya will offer practical insights into the performance of its AI-based marketing analytics platform in two masterclasses at the K5 conference on June 24: “Attribution Dilemma: How MMM Solves the Chaos of GA4, Google Ads & Meta Pixel” and “Flaschenpost: 24% Less Ad Spend, Same Profits: POAS, Events, AI and Scenario Simulation in Practice”. Visitors can find the Nexoya team on June 24 and 25, 2025 in Expo Hall 1, Booth #30. Digital marketing performance is influenced by... --- ### K5 Berlin 2025 - Published: 2025-06-16 - Modified: 2025-06-18 - URL: https://www.nexoya.com/k5-berlin-2025/ - Translation Priorities: Optional --- ### Flaschenpost Webinar replay – Learn how to reach the same profit with -24.1% less ad spend - Published: 2025-06-05 - Modified: 2025-06-05 - URL: https://www.nexoya.com/flaschenpost-webinar-replay-learn-how-to-reach-the-same-profit-with-24-1-less-ad-spend/ - Translation Priorities: Optional --- ### Webinar - Generali Austria Leveraging MMM & AI for Budget Optimization Across Channels - Published: 2025-05-01 - Modified: 2025-05-01 - URL: https://www.nexoya.com/how-generali-austria-leverages-mmm-and-ai-budget-optimization/ - Translation Priorities: Optional --- ### Nexoya Brings Its AI-Driven Platform to Netcomm Forum 2025 with Oniverse and Stroili - Published: 2025-04-17 - Modified: 2025-04-17 - URL: https://www.nexoya.com/nexoya-brings-its-ai-driven-platform-to-netcomm-forum-2025-with-oniverse-and-stroili/ PRESS RELEASE Nexoya Brings Its AI-Driven Platform to Netcomm Forum 2025 with Oniverse and Stroili Nexoya will be the protagonist of the Milanese event with two workshops in collaboration with Oniverse and Stroili, where it will be illustrated how the two companies have significantly increased their turnover thanks to Artificial Intelligence, which has allowed them to optimize cross-channel Digital Marketing campaigns and improve their performance. Milan, April 3, 2025  – Nexoya ltd , a Swiss tech company pioneering AI-driven performance marketing solutions, announces its presence at Netcomm Forum 2025 with a stand (B20) and two workshops in collaboration with the  Oniverse group  and  Stroili .   During the twentieth edition of the Event, Nexoya will present the potential and all the news of its solution “ nexoya Marketing Analytics ”, also exposing two interesting case studies related to its implementation. This advanced SaaS platform, based on Artificial Intelligence and Machine Learning, allows you to aggregate data from different channels, monitor the main metrics and optimize cross-channel Digital Marketing campaigns, increasing their performance. Below are the  topics and speakers of the workshops  that will be held by Nexoya at Netcomm Forum: ●       Workshop: “Increasing Revenue Through Cross-Channel Budget Optimization with AI” The  workshop , which will take place on  April 15th from 2:00 pm to 2:30 pm  at  Aqua Hall 1 , will be dedicated to the experience of  Oniverse  (Calzedonia Group) and will show how AI-driven media budget planning can significantly increase the efficiency and performance of digital campaigns. Speakers will include  Pamela Merico , Client Manager at Dentsu, who will share the Oniverse team's transformation journey in adopting AI, and  Daniele Cabello , Senior... --- ### Performance Marketing in E-Commerce: Goal-Oriented Portfolio Approach Reduces Cost-Revenue-Ratio by 18.5% and Increases ROAS by 22% - Published: 2025-04-09 - Modified: 2025-04-09 - URL: https://www.nexoya.com/performance-marketing-in-e-commerce-goal-oriented-portfolio-approach-reduces-cost-revenue-ratio-by-18-5-and-increases-roas-by-22/ - Translation Priorities: Optional Press release Performance Marketing in E-Commerce: Goal-Oriented Portfolio Approach Reduces Cost-Revenue-Ratio by 18. 5% and Increases ROAS by 22% Online retailer Flaschenpost. ch optimizes its digital advertising campaigns with the help of the marketing analytics platform Nexoya. The cost-revenue-ratio improved, return on ad spend increased, and the accuracy of performance forecasting reached 99%. Flaschenpost: “We’ve taken efficiency and performance to a new level. ” Zurich and Berlin, April 9, 2025 - Flaschenpost Services AG, the largest online wine retailer in Switzerland, faced the challenge of optimizing its complex multi-channel advertising campaigns while maintaining a strict cost-revenue-ratio (CRR) - in other words, achieving revenue growth without increasing costs. This required a smart, data-driven approach to campaign optimization. As Flaschenpost scaled its digital marketing activities, managing hundreds of products across multiple platforms became increasingly complex. Manually optimizing budgets and tracking performance was time-consuming and limited the team’s ability to respond quickly to changing trends. The solution came through transitioning to an automated, AI-driven process using the marketing analytics platform Nexoya. A key element of this setup was the goal-oriented portfolio approach, which allows campaigns to be optimized based on specific performance objectives - such as maintaining a target CRR or improving return on ad spend (ROAS). In today’s fast-changing advertising landscape, only those with dynamic, real-time budget allocation across multiple platforms can keep up. The marketing team at Flaschenpost manages a highly complex advertising portfolio, with over 35 campaigns running across Google Shopping, Microsoft Ads, Meta, and Criteo - covering hundreds of products, in four languages, across... --- ### Test Page - Published: 2025-04-04 - Modified: 2025-04-04 - URL: https://www.nexoya.com/test-page/ - Translation Priorities: Optional --- ### Netcomm - Published: 2025-04-02 - Modified: 2025-04-05 - URL: https://www.nexoya.com/netcomm/ - Translation Priorities: Optional --- ### Book a 15-minutes call with Dominic - Published: 2025-03-12 - Modified: 2025-03-12 - URL: https://www.nexoya.com/meet-dominic-15/ - Translation Priorities: Optional --- ### Book a 45-minutes call with Dominic - Published: 2025-03-12 - Modified: 2025-03-12 - URL: https://www.nexoya.com/meet-dominic-45/ - Translation Priorities: Optional --- ### Book a 30-minutes call with Dominic - Published: 2025-03-12 - Modified: 2025-03-12 - URL: https://www.nexoya.com/meet-dominic/ - Translation Priorities: Optional --- ### Performance Marketing Done Easy Consumer Goods > Say goodbye to guesswork and endless spreadsheets - embrace data-driven budget planning. Join top consumer brands like Flaschenpost in optimizing performance marketing with Nexoya. - Published: 2025-03-10 - Modified: 2025-03-24 - URL: https://www.nexoya.com/performance-marketing-done-easy-consumer-goods/ - Translation Priorities: Optional --- ### Book a 30-minutes call with Elias - Published: 2025-02-19 - Modified: 2025-02-19 - URL: https://www.nexoya.com/book-a-30-minutes-call-with-elias/ - Translation Priorities: Optional --- ### Europe-wide Growth Strategy: Marketing Analytics Company Nexoya Expands into Italy > Already established in the DACH region, the company is expanding its focus to the Italian market in 2025. Find out more now. - Published: 2025-02-13 - Modified: 2025-02-13 - URL: https://www.nexoya.com/europe-wide-growth-strategy-marketing-analytics-company-nexoya-expands-into-italy/ - Translation Priorities: Optional Press release Europe-wide Growth Strategy: Marketing Analytics Company Nexoya Expands into Italy Already established in the DACH region, the company is expanding its focus to the Italian market in 2025 with its AI-powered performance marketing solution. As part of this expansion, Nexoya is also introducing its latest innovation, the 'Scenario Simulation' feature, to businesses in Italy. Zurich and Milan, February 13, 2025 – Founded in Switzerland in 2018, Nexoya has been operating in Germany since 2021 through its wholly owned subsidiary. As part of its international expansion, the company opened an office in Milan in 2024 and is making the Italian market a key focus in 2025. The Milan office and its growing team are led by Diana Capitta, Market Innovation Leader Italy. This expansion is a key milestone in Nexoya’s broader Europe-wide growth strategy. Nexoya’s solution enables cross-channel digital marketing campaign optimization by aggregating data from various channels and monitoring key metrics. By leveraging AI and predictive analytics, Nexoya helps improve campaign results and boost performance by up to 72%. Now, Nexoya is bringing its latest feature, Scenario Simulation, to the Italian market. With its innovative technology and high potential for the advertising industry, Nexoya is backed by renowned investors, including Blacksheep Madtech Fund and PricewaterhouseCoopers. At Nexoya, a team of seven Italian-speaking experts is already supporting leading companies in Italy, including Vodafone, Stroili, Scholl, and ITA Airways. Nexoya’s solution empowers performance marketers to make data-driven decisions, helping them optimize their campaigns and achieve their business goals more effectively... . --- ### AI potential for the advertising industry: PwC selects scale-up Nexoya for the ‘2025 Scale AdTech Programme’ > PwC and GrowthBuilders have selected six innovative scale-ups from over 1,000 solutions for the ‘PwC 2025 Scale AdTech Programme’. Read now. - Published: 2025-01-31 - Modified: 2025-01-31 - URL: https://www.nexoya.com/ai-potential-for-the-advertising-industry-pwc-selects-scale-up-nexoya-for-the-2025-scale-adtech-programme/ - Translation Priorities: Optional Press release AI potential for the advertising industry: PwC selects scale-up Nexoya for the ‘2025 Scale AdTech Programme’ PwC and GrowthBuilders have selected six innovative scale-ups from over 1,000 solutions for the ‘PwC 2025 Scale AdTech Programme’. The initiative brings together young tech companies with potential for the advertising industry and sector leaders. Zurich and Berlin, 29 January 2025 - Nexoya empowers digital marketers to predict, simulate, and automatically optimise advertising budgets across more than 40 media channels, including Google, Meta, TikTok, and Pinterest. As a result, the AI marketing analytics platform enhances both performance and efficiency in digital advertising. By using Nexoya, leading brands such as Vodafone, Generali and Flaschenpost - improve their performance by increasing ROAS by up to 72 per cent. And they increase efficiency by reducing their digital advertising expenditure by up to 30 per cent. The auditing firm PricewaterhouseCoopers (PwC) has initiated the ‘2025 PwC Scale AdTech Programme’ in cooperation with GrowthBuilders. The programme connects high-potential scale-ups with leading enterprises that want to integrate forward-thinking technologies and future-proof their advertising strategies. In a rigorous process, six promising and fast-growing AdTech companies were selected from over 1,000 applicants. Each of these companies is tackling critical challenges in the ever-evolving advertising landscape, equipping brands and large organizations with the tools they need to stay ahead. Nexoya specializes in AI-driven marketing optimization, budget allocation, and simulation, helping marketing professionals make intelligent, data-driven decisions. To achieve this, Nexoya provides technology that maximizes marketing performance across all channels. Marketers receive... --- ### Pricing test - Published: 2024-12-06 - Modified: 2025-04-04 - URL: https://www.nexoya.com/pricing-test/ - Translation Priorities: Optional --- ### Masterclass Replay – Vodafone DMEXCO 2024 - Published: 2024-12-04 - Modified: 2025-06-18 - URL: https://www.nexoya.com/vodafone-masterclass-replay-2024-2/ - Translation Priorities: Optional --- ### Performance Marketing Done Easy Apparel - Published: 2024-11-25 - Modified: 2025-03-06 - URL: https://www.nexoya.com/performance-marketing-done-easy-apparel/ - Translation Priorities: Optional --- ### Performance Marketing Done Easy Sporting Goods - Published: 2024-11-22 - Modified: 2025-03-06 - URL: https://www.nexoya.com/performance-marketing-done-easy-sporting-goods/ - Translation Priorities: Optional --- ### AI as a Booster for Digital Ad Campaigns: Five Trends for Performance Marketing in 2025 - Published: 2024-11-19 - Modified: 2024-11-19 - URL: https://www.nexoya.com/ai-as-a-booster-for-digital-ad-campaigns-five-trends-for-performance-marketing-in-2025/ - Translation Priorities: Optional Press release AI as a Booster for Digital Ad Campaigns: Five Trends for Performance Marketing in 2025 Zurich and Berlin, November 19, 2024 – Artificial Intelligence (AI) will continue to drive profound changes in the marketing world. Experts from the AI marketing analytics company Nexoya reveal which trends will become important for performance marketing in 2025 with this development: Consumer enthusiasm is returning, but consumers remain price-sensitive. Companies and consumers are gradually overcoming their reservations toward AI technology. In this market climate, marketing will focus on getting the most out of digital ad campaigns. AI will play a central role in content creation and act as a strategic co-pilot for digital multi-channel campaigns. With the acceptance and spread of the technology, AI-driven content optimization and data privacy will become more important. The AI Act presents companies with the challenge of complying with legal requirements without stifling innovation and thereby weakening their competitiveness. Consumer enthusiasm is returning, particularly among younger consumers. This is shown by Deloitte's study 'Consumer Enthusiasm Reloaded: Four Theses on the Post-Inflation Consumer. ' This is a promising time for companies looking to increase their revenues after the turbulent past few years. However, consumers remain highly price-sensitive. Therefore, marketing will aim to get the most out of digital ad campaigns. The marketing analytics experts at Nexoya recommend considering the following trends for optimal performance. Trend 1: Companies and Consumers See Potential in AIAI itself is a powerful trend that engages both companies and consumers. This is highlighted in a recent survey by the... --- ### IAB - Published: 2024-10-10 - Modified: 2024-10-10 - URL: https://www.nexoya.com/iab/ - Translation Priorities: Optional --- ### Copilot for budget planning: Vodafone’s approach for a AI-driven performance strategy - Published: 2024-09-30 - Modified: 2024-09-30 - URL: https://www.nexoya.com/vodafone-copilot-for-budget-planning/ - Translation Priorities: Optional --- ### bike-components Masterclass – Effizienz mit Nexoya - Published: 2024-09-30 - Modified: 2024-09-30 - URL: https://www.nexoya.com/bike-components_effizienz-mit-nexoya/ - Translation Priorities: Optional --- ### Vodafone optimizes digital advertising with AI-based co-pilot from Nexoya and increases revenue by 13 percent - Published: 2024-09-24 - Modified: 2024-10-16 - URL: https://www.nexoya.com/dmexco-vodafone-shows-application-of-ai-based-scenario-simulation-from-nexoya-2/ - Translation Priorities: Optional Press release Vodafone optimizes digital advertising with AI-based co-pilot from Nexoya and increases revenue by 13 percent By combining cross-channel budget optimization and the new Nexoya function for simulating business scenarios, Vodafone Italia has simplified its budget planning. At DMEXCO, the company showed how it has successfully optimized digital marketing and increased sales with the help of AI. Zurich, Berlin, Milan, 25 September 2024 - Nexoya ltd offers advertisers a platform that uses artificial intelligence to optimize digital multi-channel campaigns. The technology enables marketers to simulate cross-channel digital activities, test business scenarios, and predict and manage investments. At DMEXCO on September 18, 2024, Vodafone demonstrated how the marketing team uses AI technology to simulate sales and margins and strategically plan and manage digital advertising investments. Emiliano Bozzi, Head of Digital Marketing and Data Strategy at Vodafone Italia, reported how he simplified short and medium-term budget planning and increased sales by 13 per cent by combining budget optimization and scenario simulation. Vodafone Italia was confronted with demanding challenges: The dynamic market of the telecommunications industry is characterized by intense competition. This results in very high digital sales targets. Marketing advertises the two product divisions fixed-line and mobile, via a total of ten to 15 channels, as well as affiliate programs and comparison portals. Constantly changing requirements means that the marketing team has to continuously adapt and optimize a wide range of digital marketing channels. Emiliano Bozzi says: “In order to operate successfully under these conditions, we adjust targets, channels, prices and budgets four... --- ### DMEXCO: Vodafone shows application of AI-based scenario simulation from Nexoya > DMEXCO: Vodafone shows application of AI-based scenario simulation from Nexoya. Learn more - Published: 2024-09-03 - Modified: 2024-09-03 - URL: https://www.nexoya.com/dmexco-vodafone-shows-application-of-ai-based-scenario-simulation-from-nexoya/ - Translation Priorities: Optional Press Release DMEXCO: Vodafone shows application of AI-based scenario simulation from Nexoya Marketing analytics company Nexoya presents its new function for simulating business scenarios with cross-channel campaigns and portfolios / Masterclass: ‘Co-pilot for marketing budget planning? Of course! The Vodafone approach for a lean performance strategy’ Zurich and Berlin, 2 September 2024 - Nexoya AG offers advertisers a platform that uses artificial intelligence (AI) to optimise digital multi-channel campaigns. The team of experts will be demonstrating its solution for scenario simulation in digital marketing to visitors to the DMEXCO trade fair on 18 and 19 September at booth EO24 in exhibition hall 8. 1: The AI-supported technology enables marketers to simulate their cross-channel digital activities, test business scenarios and optimally manage investments. Nexoya offers simulations for up to six weeks in advance across all digital performance channels, cross-channel budget allocations and automated budget changes. In a masterclass on 18 September, Nexoya and Vodafone Italy will demonstrate how they use AI technology to simulate the telecommunications company's sales and margins and strategically plan and manage digital advertising investments. Emiliano Bozzi from Vodafone Italy will report on how he has simplified short and medium-term budget planning by combining budget optimisation and scenario simulation. Today's performance marketing faces challenges that can be overcome thanks to AI-based scenario simulation: Budget planning is time-consuming and error-prone, as it is usually based on numerous tables, data points and assumptions. It is also difficult to answer strategically important questions. Furthermore, existing tools only enable forecasts in individual channels and do not offer a comprehensive... --- ### Dmexco - Published: 2024-08-27 - Modified: 2024-09-11 - URL: https://www.nexoya.com/dmexco/ - Translation Priorities: Optional --- ### Performance Marketing Done Easy Banking - Published: 2024-08-07 - Modified: 2025-03-07 - URL: https://www.nexoya.com/performance-marketing-done-easy-banking/ - Translation Priorities: Optional --- ### Performance Marketing Done Easy Energy - Published: 2024-08-07 - Modified: 2025-03-07 - URL: https://www.nexoya.com/performance-marketing-done-easy-energy/ - Translation Priorities: Optional --- ### Performance Marketing Done Easy Telecommunication > Nexoya helps you to boost your ad performance with AI-powered budget optimization. Realize your full potential with Nexoya! - Published: 2024-08-05 - Modified: 2025-03-10 - URL: https://www.nexoya.com/performance-marketing-done-easy-telecommunication/ - Translation Priorities: Optional --- ### Webinar replay - Mastering AI Models: Vodafone’s A/B Testing Secrets for Enhanced Performance and Efficiency > Watch the replay of this essential webinar to learn how Vodafone Italia achieved a 13% sales uplift using Nexoya’s AI-driven platform. - Published: 2024-07-17 - Modified: 2024-07-17 - URL: https://www.nexoya.com/webinar-replay-mastering-ai-models-vodafone-ab-testing-secrets/ - Translation Priorities: Optional --- ### Nexoya presents AI-supported simulation of scenarios in performance marketing / Benetton and Bike-Components provide insights into the results of their application of the Nexoya platform > Benetton and Bike-Components are already successfully optimizing their budget and performance targets with the marketing analytics company's solution. With the new scenario simulation, companies can test the impact of their digital marketing with the help of AI. - Published: 2024-07-16 - Modified: 2024-07-16 - URL: https://www.nexoya.com/k5-conference-nexoya-presents-ai-driven-simulation-method-2/ - Translation Priorities: Optional Press Release Nexoya presents AI-supported simulation of scenarios in performance marketing / Benetton and Bike-Components provide insights into the results of their application of the Nexoya platform Benetton and Bike-Components are already successfully optimizing their budget and performance targets with the marketing analytics company's solution. With the new scenario simulation, companies can test the impact of their digital marketing with the help of AI. Zurich and Berlin, 9 July 2024 – Nexoya offers advertisers a SaaS platform that uses artificial intelligence (AI) to optimize budgets for digital multi-channel campaigns. The company is now presenting a new function: the Scenario-Simulation. This enables marketing managers to simulate business scenarios with cross-channel campaign structures and portfolios by predicting the return on ad spend (ROAS) or cost-turnover ratio (CUR) of complex campaigns. For example, it is possible to show the effect of a ten per cent reduction or increase in advertising expenditure over the next month. Or how much budget would be required to achieve a ROAS of 275 per cent. Various results can be visualized through the use of AI. Marketing managers can then choose the best way to achieve their goals. The new feature is now included as standard in the Nexoya solution.  Benetton and Bike-Components are currently the first users to test the simulation options for performance marketing in practice. With the help of AI technology, they can now predict sales, ROAS and even margins in order to strategically plan and manage digital advertising investments. The two global e-commerce brands also presented the results of their AI-based optimizations... --- ### K5 conference: Nexoya presents AI-driven simulation method for e-commerce marketing experts / Invitation to the online Press Conference > Dentsu Italia and Bike-Components have tested the innovative functionality of the Nexoya marketing analytics platform in practice. Both companies will demonstrate how they use the AI-driven co-pilot to simulate and predict the CUR/ROAS of their complex cross-seasonal and cross-market campaigns. - Published: 2024-06-26 - Modified: 2024-06-26 - URL: https://www.nexoya.com/k5-conference-nexoya-presents-ai-driven-simulation-method/ - Translation Priorities: Optional Press Release K5 conference: Nexoya presents innovative AI-driven simulation method for e-commerce marketing experts on the example of Dentsu Italia and Bike-Components Dentsu Italia and Bike-Components have tested the innovative functionality of the Nexoya marketing analytics platform in practice. Both companies will demonstrate how they use the AI-driven co-pilot to simulate and predict the CUR/ROAS of their complex cross-seasonal and cross-market campaigns. Online press conference on 24 June at 3. 00 pm. Zurich and Berlin, 5 June 2024 – Nexoya AG offers advertisers a SaaS platform that leverages artificial intelligence to optimize digital multi-channel campaigns. At this year's K5 e-commerce conferenceon 25 and 26 June in Berlin, the marketing analytics provider will be presenting a new feature: “Scenario simulation”. This further development of the Nexoya platform enables marketing managers to simulate business scenarios for their cross-channel advertising portfolios. Dentsu Italia and Bike-Components were the first users to test this new innovative functionality in practice. As part of a masterclass on 25 June, the global e-commerce brands will demonstrate how they use AI technology to predict sales and margins and strategically plan and manage their digital advertising investments. Visitors will find the Nexoya team at stand 36 and media representatives are invited to an online press conferenceon 24 June in the run-up to K5. Marco Hochstrasser, CEO and co-founder of Nexoya, will demonstrate the capabilities and functionality of the scenario simulation and will be available to answer questions. The “Scenario Simulation” enables marketing managers to find answers to crucial questions: How would a budget increase of ten... --- ### AI start-up Nexoya wins I-COM Data Startup Challenge > I-COM, the Global Forum for Smart Data Marketing, awards the platform provider Nexoya for AI-based optimisation of digital advertising campaigns - Published: 2024-06-26 - Modified: 2024-06-26 - URL: https://www.nexoya.com/ai-startup-nexoya-wins-i-com-data-startup-challenge/ - Translation Priorities: Optional Press Release AI start-up Nexoya wins I-COM Data Startup Challenge I-COM, the Global Forum for Smart Data Marketing, awards the platform provider Nexoya for AI-based optimisation of digital advertising campaigns Zurich and Berlin, 16 May 2024 – In the fast-paced world of digital marketing, Nexoya offers advertisers a platform that uses AI to optimise marketing budgets and automatically distribute them across multiple channels. The solution provides marketing teams with artificial intelligence as a co-pilot for performance marketing, saving time and increasing the return on advertising spend.  I-COM's Data Startup Challenge showcases the innovators in smart data marketing. Companies today have a great interest and a tremendous need for the latest technologies to stay competitive. The I-COM Data Startup Challenge therefore brings together top startups from around the world that are using AI-driven data processing to generate significant gains for marketers - a crucial factor for success in the modern business world. For Nexoya, the prestigious award means international recognition from leading experts in the field of data marketing science. The attention of top global data science teams, especially from the US and the UK, for the platform developed by Nexoya itself is a great success for the young company. This is the first time that a Swiss start-up has won the I-COM Data Startup Challenge award. The twelfth I-COM Data Startup Challenge presents the world's best start-ups in the field of smart data marketing in five categories. On the evening of 15 May 2024, the winner received the award in Malaga: the AI analytics... --- ### Five Trends for Performance Marketing in 2024 > New advertising channels emerging / Generative AI shaping content / Display-free access to AI / Omnichannel approach becoming imperative / AI evolving into a strategic co-pilot - Published: 2024-06-26 - Modified: 2024-06-26 - URL: https://www.nexoya.com/five-trends-for-performance-marketing-in-2024/ - Translation Priorities: Optional Press Release Five Trends for Performance Marketing in 2024 New advertising channels emerging / Generative AI shaping content / Display-free access to AI / Omnichannel approach becoming imperative / AI evolving into a strategic co-pilot Zurich and Berlin, December 14, 2023 – The influence of Artificial Intelligence (AI) on the marketing landscape is set to continue its profound impact in 2024. Strategic performance marketing, in particular, stands to benefit immensely. AI algorithms excel at analyzing vast amounts of collected data on customer interactions, interest-driven behaviors, and transactions, optimizing marketing activities across the board. In the forthcoming year, AI will increasingly function as a co-pilot to marketing experts, offering unwavering support and autonomous optimization of operational activities. Moreover, the realm of human-machine interaction is undergoing a noteworthy evolution, with voice-controlled and personalized platforms gaining prominence. Channels offering AI-generated personalized experiences and content will experience a surge in popularity and may soon become new advertising avenues. These technological advancements will allow performance marketers to focus more on their strategic responsibilities. The experts at AI marketing analytics startup Nexoya reveal the five trends that will be crucial for performance marketing professionals in 2024. 1. New advertising channels emergingThe rapid evolution of information through generative AI can give rise to new platforms in a short time. Generative AI models learn patterns and structures from inputted data such as text, images, or other media, and then automatically generate new data, including personalized content or real-time advertisements. The rapid growth of the audio platform Clubhouse, for example, demonstrated... --- ### Book a call with Diana - Published: 2024-06-26 - Modified: 2024-06-26 - URL: https://www.nexoya.com/meet-diana-15/ - Translation Priorities: Optional --- ### Book a 45-minutes call with Diana - Published: 2024-06-26 - Modified: 2024-06-26 - URL: https://www.nexoya.com/meet-diana-45/ - Translation Priorities: Optional --- ### Book a 30-minutes call with Diana - Published: 2024-06-26 - Modified: 2024-06-26 - URL: https://www.nexoya.com/meet-diana/ - Translation Priorities: Optional --- ### Book a call with Jonas - Published: 2024-06-26 - Modified: 2024-06-26 - URL: https://www.nexoya.com/meet-jonas-15/ - Translation Priorities: Optional --- ### Book a 45-minutes call with Jonas - Published: 2024-06-26 - Modified: 2024-06-26 - URL: https://www.nexoya.com/meet-jonas-45/ - Translation Priorities: Optional --- ### Book a 30-minutes call with Jonas - Published: 2024-06-26 - Modified: 2024-06-26 - URL: https://www.nexoya.com/meet-jonas/ - Translation Priorities: Optional --- ### Book a call with Marco - Published: 2024-06-26 - Modified: 2024-06-26 - URL: https://www.nexoya.com/meet-marco-15/ - Translation Priorities: Optional --- ### Book a 45-minutes call with Marco - Published: 2024-06-26 - Modified: 2024-06-26 - URL: https://www.nexoya.com/meet-marco-45/ - Translation Priorities: Optional --- ### Scenario > Nexoya helps you to boost your ad performance with AI-powered budget optimization. Realize your full potential with Nexoya! - Published: 2024-06-24 - Modified: 2025-06-10 - URL: https://www.nexoya.com/scenario/ - Translation Priorities: Optional --- ### Giveaway K5 2024 > Use your chance to get a weekend trip to Switzerland! Fill out the form here. - Published: 2024-06-21 - Modified: 2024-06-21 - URL: https://www.nexoya.com/giveaway-k5-2024/ - Translation Priorities: Optional --- ### K5 Berlin > Ready to Fly to Your Target ROAS Destination? Meet Nexoya at K5! Schedule an onsite meeting with one of our experts. - Published: 2024-06-11 - Modified: 2024-06-13 - URL: https://www.nexoya.com/k5-berlin/ - Translation Priorities: Optional --- ### Webinar replay - Nexoya AI Transformation 2024 > Discover whether AI is a friend or foe to the marketing landscape, learn the critical aspects of responsible AI use, and gain invaluable tips for its smooth adoption within your organization. - Published: 2024-04-22 - Modified: 2024-04-22 - URL: https://www.nexoya.com/webinar-replay-ai-transformation-2024/ - Translation Priorities: Optional --- ### Book a 30-minutes call with Diana - Published: 2024-03-20 - Modified: 2024-03-20 - URL: https://www.nexoya.com/meet-diana-30-minutes/ - Translation Priorities: Optional --- ### Increase your calculator entries by 20% - Published: 2024-01-17 - Modified: 2024-02-29 - URL: https://www.nexoya.com/performance-marketing-done-easy/ - Translation Priorities: Optional Achieve 20% more Calculator Entries with AI We empower leading insurance companies to surpass their goals and enhance their performance through AI-driven campaign optimization. Get Free Demo Our Success Stories We understandthe challenges you face Navigating the complexity of data scattered across numerous channels and products Dealing with inefficient processes and time-consuming data analysis Being constrained by static budgeting that limits performance and potential Trusted by Uncover your full potential with Nexoya Increase you calculator entries by 20% and more by leveraging AI. Get a free demo from one of our experts. Get a Demo Learn more --- ### Nexoya, AI Startup, Awarded the Prestigious SEF.Growth High Potential Label - Published: 2023-12-13 - Modified: 2023-12-13 - URL: https://www.nexoya.com/nexoya-ai-startup-awarded-the-prestigious-sef-growth-high-potential-label/ - Translation Priorities: Optional Press release Nexoya, AI Startup, Awarded the Prestigious SEF. Growth High Potential Label The Swiss Economic Forum recognizes the software firm specializing in AI-driven optimization of digital advertising campaigns, bestowing one of Switzerland's highest honors for emerging companies. Zurich and Berlin, October 16, 2023 – Within the dynamic realm of digital marketing, Nexoya AG, based in Zurich, offers advertisers a SaaS platform that optimizes marketing budgets using AI and automatically distributes them across multiple channels. The solution provides marketing teams with artificial intelligence as a co-pilot in performance marketing, thus saving working time and improving the profitability of advertising spend. On behalf of the Swiss Economic Forum, experts from the SEF. Growth program evaluate the business models and strategic direction of start-ups. For the SEF. Growth High Potential Label, they annually select those applicants with above-average growth potential and high growth opportunities. Nexoya is thrilled to receive the SEF. Growth Label and is eager to harness the expert guidance for its continued ascent. The label holder's future success will be ensured by access to the program's free growth modules. These include offers from the program's partner companies, individual advice from experienced entrepreneurs, and integration into the top-class SEF. Founder network. The label also acts as a seal of approval: it increases the market presence of the start-ups and strengthens acceptance among customers and investors. More than 90 percent of the companies that have completed the program in the past eleven years are still on the market. AI as a co-pilot in performance marketing Founded in... --- ### DMEXCO: AI start-up Nexoya presents solution to the "attribution dilemma": calibration of attribution values for digital advertising campaigns - Published: 2023-12-13 - Modified: 2023-12-13 - URL: https://www.nexoya.com/dmexco-ai-start-up-nexoya-presents-solution-to-the-attribution-dilemma-calibration-of-attribution-values-for-digital-advertising-campaigns/ - Translation Priorities: Optional Press release DMEXCO: AI start-up Nexoya presents solution to the "attribution dilemma": calibration of attribution values for digital advertising campaigns Nexoya's marketing analytics experts will present their solution for cross-channel campaign optimization to visitors at booth SU-020 in hall 6 / Speech by founder and CEO Marco Hochstrasser on the topic of "Attribution Dilemma" Zurich and Berlin, September 4, 2023 - Nexoya AG offers advertisers a SaaS platform that optimizes digital multi-channel campaigns with the help of artificial intelligence (AI). At this year's Digital Marketing and Advertising trade show DMEXCO on September 20 and 21 in Cologne, Germany, Nexoya's team of experts will show visitors its solution to the "attribution dilemma" at booth SU-020 in Hall 6: an innovative approach to calibrate attribution values and automate budget optimization of cross-channel digital advertising campaigns using AI. Co-founder and CEO Marco Hochstrasser will delve into the topic in his speech "Attribution Dilemma - How Nexoya's Advanced Calibration and Optimization Solution helps you to boost your performance" on September 20 at 2:20 pm on the Start-up Stage. Media representatives can arrange an advance appointment with Marco Hochstrasser or Roger Gatti, Head of Product and Marketing, at the booth: press@nexoya. com.   Marketing attribution evaluates the value and influence of individual measures on the behavior of users. With multiple attribution sources such as Meta, TikTok, Pinterest, Google Analytics 4, Adobe Analytics, Google Ads or other multi-touch models, the "attribution dilemma" quickly becomes prominent: there is a general confusion about which source can be trusted and what... --- ### Nexoya expands its management team: Roger Gatti is the new Head of Product - Published: 2023-12-13 - Modified: 2023-12-13 - URL: https://www.nexoya.com/nexoya-expands-its-management-team-roger-gatti-is-the-new-head-of-product/ - Translation Priorities: Optional Press release Nexoya expands its management team: Roger Gatti is the new Head of Product In this newly formed management position, Roger Gatti is responsible for product management and the scaling of the product for new markets well as for the start-up's marketing activities Zurich and Berlin, July 13, 2023 - Nexoya welcomes Roger Gatti as Head of Product. Having an experienced product management expert onboard, the start-up gains additional expertise in the areas of SaaS platforms, product strategy, scaling, and international expansion. Roger Gatti has already made a name for himself: as Chief Product Officer of 1plusX during the development of the AI-based data management platform, in product management positions at the Swiss financial technology provider Crealogix as well as at Google and Swisscom. With his competence and experience, together with the two Nexoya founders, Manuel Dietrich and Marco Hochstrasser, he will further develop the AI-based SaaS platform that optimizes digital multi-channel marketing campaigns "nexoya Marketing Analytics" and accelerate the internationalization of the start-up. At the moment, Nexoya is represented by an AG at its headquarters in Switzerland and by a GmbH in Germany. Further expansion to Great Britain and the USA is planned. Founded in 2018, the start-up continues to grow and develop rapidly, increasing the need for capacity and expertise in product management. Facing this challenge, Nexoya has acquired an experienced executive. Roger Gatti has already successfully developed and launched consumer and business products and SaaS, cloud and machine-learning-based platforms for various industries and markets. As Chief... --- ### Nexoya integrates Google Analytics 4 for campaign optimization - Published: 2023-12-12 - Modified: 2023-12-12 - URL: https://www.nexoya.com/nexoya-integrates-google-analytics-4-for-campaign-optimization/ - Translation Priorities: Optional Press release Nexoya integrates Google Analytics 4 for campaign optimization For automated optimization of digital campaigns, the AI-based marketing analytics platform now processes data from the newest Google Analytics version Zurich and Berlin, March 22, 2023 - Nexoya announces integration with Google Analytics 4 (GA4). Google Universal Analytics (UA) will no longer process data as of July 1, 2023. Nexoya's integration will allow users to connect their Google Analytics 4 accounts to the Nexoya platform. This way, they will continue to have all analytics data in one place and optimize based on conversion. Linking the platform with Nexoya's solution offers advertisers new opportunities for their digital marketing: Nexoya automates and optimizes advertising budgets for online marketing across channels. For this purpose, Nexoya integrates tools for digital marketing and connects them with its "nexoya Marketing Analytics" solution. Google Universal Analytics is making way for a new standard: Google Analytics 4. The new Analytics generation enables advertisers to collect event-based data from websites and apps. According to Google, its predecessor UA will no longer process data for users of the free version as of July 1, 2023. For most advertisers, a migration to GA4 is, therefore, inevitable. Thanks to Nexoya's integration with GA4, users can connect their Google accounts to the Nexoya platform and continuously optimize their accounts with events from Google Analytics across channels. They can incorporate analytics data into their optimization, track the performance of their goals, and get a holistic view of the overall performance of their digital marketing... --- ### Nexoya strengthens board with senior marketing strategist Marco Caradonna - Published: 2023-12-12 - Modified: 2023-12-12 - URL: https://www.nexoya.com/nexoya-strengthens-board-with-senior-marketing-strategist-marco-caradonna/ - Translation Priorities: Optional Press Release Nexoya strengthens board with senior marketing strategist Marco Caradonna Founder and Managing Partner of BlackSheep MadTech Fund strategically shapes the international expansion of the Swiss marketing analytics start-up. Zurich and Berlin, June 12, 2023 – Nexoya welcomes Marco Caradonna as a new board member. The internationally recognized CEO and marketing expert founded Simple Agency, the largest digital marketing agency in Italy. He also served as CEO of the media agency Carat Italia (part of Dentsu Inc. ) and is co-founder and Managing Partner at BlackSheep MadTech Fund. The start-up Nexoya, based in Zurich and Berlin, benefits in particular from Caradonna's international experience in the marketing industry: with his expertise, he provides strategic support to the founders Manuel Dietrich and Marco Hochstrasser in the international orientation of the company, which was founded in 2018. Nexoya optimizes and automates digital multi-channel marketing campaigns based on artificial intelligence. Advertisers thus achieve up to 70 percent more conversions. Until now, the board of directors had four members: the two Nexoya founders Manuel Dietrich and Marco Hochstrasser, the president of the Swiss ICT Investor Club (SICTIC) Thomas Dübendorfer, and the international marketing strategist Chris Boorman, who worked as a marketing executive for B2B SaaS companies such as Salesforce or NTT, among others. With Marco Caradonna, a proven marketing strategist and media expert with international experience, now strengthens the board. The board primarily fulfills strategic tasks at Nexoya: the members consult with regard to the major strategy, make strategic decisions for the business units, and... --- ### Performance Marketing Trend Report - September 2023 - Published: 2023-09-18 - Modified: 2023-09-26 - URL: https://www.nexoya.com/nexoya-performance-marketing-trend-report-sept-2023/ - Translation Priorities: Optional --- ### Meet Nexoya at DMEXCO 2023 > We can't wait to see you at DMEXCO 2023! Schedule an onsite meeting with one of our experts. Find out more. - Published: 2023-09-01 - Modified: 2023-09-01 - URL: https://www.nexoya.com/meet-nexoya-at-dmexco-2023/ - Translation Priorities: Optional Meet us at DMEXCO 2023 --- ### Webinar replay - Tech Insights: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics > Watch our webinar to learn more about the power of predictive analytics and dive into the inner workings of Nexoya’s optimization algorithm. - Published: 2023-06-15 - Modified: 2023-06-15 - URL: https://www.nexoya.com/webinar-replay-tech-insights-how-to-maximize-your-cross-channel-campaign-performance-with-predictive-analytics/ - Translation Priorities: Optional --- ### Performance Marketing Trend Report - May - Published: 2023-06-02 - Modified: 2023-06-09 - URL: https://www.nexoya.com/nexoya-performance-marketing-trend-report-may-2023/ - Translation Priorities: Optional Channel Insights Google Analytics: 🔗 Data will be exportable until July 2024 Google Ads: 🔗 New verification badge on ads (gold/blue) Meta: 🔗 Meta reports +4% growth of revenue & 5% of monthly-active users Snapchat: 🔗 21 Million monthly active users in UK --- ### Thank you for requesting Demo account - Published: 2023-05-09 - Modified: 2023-05-09 - URL: https://www.nexoya.com/thank-you-for-requesting-demo-account/ - Translation Priorities: Optional --- ### Thank you for your interest in Nexoya - Call expert - Published: 2023-05-09 - Modified: 2023-05-09 - URL: https://www.nexoya.com/thank-you-for-your-interest-in-nexoya-call-expert/ - Translation Priorities: Optional --- ### homepage > Nexoya helps you to boost your ad performance with AI-powered budget optimization. Realize your full potential with Nexoya! - Published: 2023-04-24 - Modified: 2025-06-12 - URL: https://www.nexoya.com/ - Translation Priorities: Optional --- ### Performance Marketing Trend Report - April - Published: 2023-03-29 - Modified: 2023-06-02 - URL: https://www.nexoya.com/nexoya-performance-marketing-trend-report-april-2023-2/ - Translation Priorities: Optional Channel Insights Google Ads Ad transparency center Ads Editor 2. 3 is out Microsoft Ads Microsoft MAN - automatic upgrade to Enhanced CPC Meta Outage on April 23 - heavy cost/adspend load Account scam on ad accounts - inform your team! TikTok Fined £12. 7m for misuse of children’s data Twitter API Prices are out - $100 for Basic access, $42k for full access Netflix: Plans to move away from Xandr/Microsoft --- ### $5 million Series A funding for marketing AI startup Nexoya > Zurich and Berlin, 14. March 2023 – Nexoya Ltd. receives $5 million in Series A financing. BlackSheep MadTech Fund, managed by Eureka! - Published: 2023-03-15 - Modified: 2023-03-15 - URL: https://www.nexoya.com/press-release-5-million-series-a-funding-for-marketing-ai-startup-nexoya/ - Translation Priorities: Optional Press Release $5 million Series A funding for marketing AI startup Nexoya With fresh capital from BlackSheep MadTech Fund, the marketing analytics startup will accelerate growth, further develop its AI platform, integrate additional advertising channels and thus make the digital advertising market more objective and automated with its AI technology. Zurich and Berlin, 14. March 2023 - Nexoya Ltd.  receives $5 million in Series A financing.  BlackSheep MadTech Fund, managed by Eureka! Venture SGR,  specializes in investments in innovative marketing and advertising technology and is a leading European investor in the industry. Nexoya has been automating and optimizing advertising budgets across channels for digital marketing since 2018. Nexoya integrates digital advertising channels and connects them with their AI-based solution. The digital advertising market is growing and becoming more dynamic. ChatGPT from Open AI currently reinforces the disruptive dynamics that AI technologies have triggered in the digital advertising industry. In this situation, Nexoya marketers are able to keep their advertising spending under control across all channels and benefit from the optimal performance of their campaigns. In 2022, Nexoya tripled its revenue and enjoyed stable growth of 12. 5 percent month-on-month. The start-up currently employs a total of 24 people at its offices in Zurich and Berlin. The fresh capital will secure further growth in Switzerland and Germany and enable Nexoya to expand into new markets such as Italy and the UK. The team will grow to 30 people by the end of 2023.   Investor BlackSheep sees a unique value proposition Investor BlackSheep MadTech Fund is the only... --- ### Webinar replay - Nexoya Roadmap & New Features 2023 > In this webinar, Flavia Wagner, head of customer experience, will present you with the latest updates and upcoming projects. - Published: 2023-03-01 - Modified: 2023-03-01 - URL: https://www.nexoya.com/webinar-replay-nexoya-roadmap-new-features-2023/ - Translation Priorities: Optional --- ### Pricing > Explore Nexoya's flexible pricing options tailored to fit your needs. Find the perfect plan for your business. - Published: 2023-02-24 - Modified: 2025-06-12 - URL: https://www.nexoya.com/pricing/ - Translation Priorities: Optional --- ### Thank you for your interest - Published: 2023-02-14 - Modified: 2023-02-14 - URL: https://www.nexoya.com/thank-you-for-your-interest-form-filled/ - Translation Priorities: Optional Thank you for your interest Check your email. You will receive a link in a couple of moments. See you at the webinar! Back to Homepage --- ### Download Digital Trend Report 2023 > Download your digital trend report here. - Published: 2023-02-06 - Modified: 2023-02-06 - URL: https://www.nexoya.com/download-digital-trend-report-2023/ - Translation Priorities: Optional Thank you for your interest! Get your copy by clicking on the link below. Download Trend report 2023 --- ### Five trends for digital advertising in 2023 > The digital advertising experts at marketing analytics startup Nexoya reveal which developments will be important in 2023. - Published: 2022-12-12 - Modified: 2022-12-12 - URL: https://www.nexoya.com/press-release-five-trends-for-digital-advertising-2023/ - Translation Priorities: Optional Pressemitteilung Five trends for digital advertising: 2023 brings more videos, more context, more diversity, more AI, and more privacy Zurich and Berlin, December 6, 2022 – The advertising world is constantly moving. The digital advertising experts at marketing analytics startup Nexoya reveal which developments will be important in 2023: After a pandemic-related decline, ad spending is rising again. Videos remain popular, but users' attention spans are decreasing. As a result, content is getting shorter, and context is becoming more important. While channel diversity is increasing and a strategically planned mix is becoming more important, return on advertising spend, or ROAS is declining. AI is automating more and more publisher platforms, leading to more effective ad serving. Privacy is becoming more stringent; this requires a replacement for multi-touch attribution models. Nexoya also sees potential in leveraging marketing-mixed modeling for digital advertising. Trend 1: Advertising spending to rise Digital ad spending is expected to have grown 8. 6 percent in 2022, according to a recent report from Insider Intelligence. The pandemic had previously led to a slowdown since 2020, causing spending to increase by only 5. 8 percent. The continued growth of social media platforms and advertising on marketplaces such as Amazon drives the upswing. Double-digit growth is expected in 2023. Formats that will grow particularly strongly are video, up 19. 2 percent, and social media, up 18. 4 percent. Spending on advertising formats on mobile devices is also expected to grow strongly over the next two years, with an increase of 23. 1 percent. Trend 2: Video and context-based... --- ### Explore Features - Published: 2022-12-05 - Modified: 2025-03-12 - URL: https://www.nexoya.com/learning-center/ - Translation Priorities: Optional --- ### What’s New - Published: 2022-12-05 - Modified: 2025-04-28 - URL: https://www.nexoya.com/whats-new/ - Translation Priorities: Optional --- ### Knowledge Base - Published: 2022-12-05 - Modified: 2024-09-06 - URL: https://www.nexoya.com/knowledge-base/ - Translation Priorities: Optional --- ### Getting Started - Published: 2022-12-05 - Modified: 2024-09-04 - URL: https://www.nexoya.com/getting-started/ - Translation Priorities: Optional --- ### Marketing analytics start-up Nexoya wins Food Marketing Award from Barilla and Lavazza > The jury of the FoodTech Innovation Award 2022 has honored Nexoya in the category "Making use of data". The AI-based SaaS solution enables online stores to automatically optimize campaign budgets in digital marketing. - Published: 2022-10-27 - Modified: 2024-05-09 - URL: https://www.nexoya.com/press-release-nexoya-wins-food-marketing-award-from-barilla-and-lavazza/ - Translation Priorities: Optional Press Release Marketing analytics start-up Nexoya wins Food Marketing Award from Barilla and Lavazza The jury of the FoodTech Innovation Award 2022 has honored Nexoya in the category "Making use of data". The AI-based SaaS solution enables online stores to automatically optimize campaign budgets in digital marketing. Zurich/Berlin, October 27, 2022 - Nexoya has convinced the jury of the FoodTech Innovation Award 2022 and prevailed against more than 100 competitors: The team was allowed to take home the award in the category "Making use of data" after a pitch on October 26. In the competition, the Nexoya founders showed how food retailers can draw added value from their campaign data with the AI-based solution "nexoya Marketing Analytics". The Swiss investment management firm Loomish, together with pasta producer Barilla and coffee products manufacturer Lavazza, is presenting the award for the second time to start-ups and scale-ups from the MarTech sector. Awards are given to innovative solutions that either help food retailers increase customer loyalty or use data more effectively. As the winner of the FoodTech Award, Nexoya will run a pilot project with Barilla and Lavazza. Twelve finalists were given the opportunity to present their innovative solutions at Microsoft headquarters in Zurich on October 26. The Open Innovation Initiative jury consists of top management from Barilla and Lavazza, executives from major Swiss and Italian retailers, and senior executives from Lifestyle Tech Competence Center (LTCC) member companies, including Accenture, Microsoft and UBS. In addition, venture capitalists such as Anchor Group, New Epoch... --- ### Thank you for your interest - Published: 2022-09-30 - Modified: 2023-02-14 - URL: https://www.nexoya.com/thank-you-for-your-interest/ - Translation Priorities: Optional Thank you for your interest! Back to Homepage --- ### Webinar replay - Attribution Modeling in a Cookieless Future - Published: 2022-09-30 - Modified: 2022-09-30 - URL: https://www.nexoya.com/webinar-replay-attribution-modeling-in-a-cookieless-future/ - Translation Priorities: Optional --- ### Thank you for your request - Published: 2022-09-30 - Modified: 2022-09-30 - URL: https://www.nexoya.com/thank-you-for-your-request/ - Translation Priorities: Optional --- ### Thank you naming convention - Published: 2022-09-01 - Modified: 2022-09-01 - URL: https://www.nexoya.com/thank-you-naming-convention/ - Translation Priorities: Optional --- ### Thank you naming convention template - Published: 2022-09-01 - Modified: 2022-09-01 - URL: https://www.nexoya.com/thank-you-naming-convention-template/ - Translation Priorities: Optional --- ### DMEXCO 2022 > No more static budgeting. Combine all your digital marketing campaigns in portfolios and let AI manage your advertising budget. The omni-channel campaign optimization will bring your ad portfolio to the next level! - Published: 2022-08-30 - Modified: 2022-09-22 - URL: https://www.nexoya.com/dmexco-2022/ - Translation Priorities: Optional --- ### Download Naming convention template - Published: 2022-08-07 - Modified: 2024-05-14 - URL: https://www.nexoya.com/download-naming-convention-template/ - Translation Priorities: Optional Thank you for your interest! By clicking on the link below you can start using the template. Just copy the Google Sheet to edit it. Open the template here Let us know what you think of it. We look forward to your feedback. --- ### E-commerce: AI-based solution from Nexoya increases conversion rate by 60 percent for Omnicom Media Group customers > Based on the "Nexoya Marketing Analytics" tool, Omnicom designed an AI-driven e-commerce strategy for a client from the Fast Moving Consumer Goods segment. - Published: 2022-08-07 - Modified: 2024-05-09 - URL: https://www.nexoya.com/press-release-nexoya-increases-conversion-rate-for-omnicom-media/ - Translation Priorities: Optional Press Release E-commerce: AI-based solution from Nexoya increases conversion rate by 60 percent for Omnicom Media Group customers Based on the "Nexoya Marketing Analytics" tool, Omnicom Media Group designed an AI-driven e-commerce strategy for a client from the Fast Moving Consumer Goods segment. Zurich and Berlin, August 3, 2022 - The result of the six-week digital advertising campaign: The Austrian client increased conversions for its cosmetic products by 60 percent with the new "OMG Performance Booster". Omnicom Media Group Switzerland and Austria developed the campaign planning in a cross-national cooperation together with technology partner Nexoya. The platform of the start-up Nexoya optimizes marketing budgets of digital campaigns on the basis of artificial intelligence and machine learning. Over 35 digital advertising channels can be integrated. The client's brief to Omnicom Media Group: A skin care product for men was to be promoted with a special campaign for Father's Day. The challenge was to significantly increase sales of these products through an e-commerce performance campaign. Everyday products like creams are available in every well-stocked retail store. This complicates the objective of generating conversions via direct online sales. Nexoya algorithms calculate optimal budget allocation The six-week digital advertising campaign was based on analyzing and predicting performance and then optimizing the budget for the various digital channels on a weekly basis. With the help of the AI-based optimization platform of the start-up Nexoya "nexoya Marketing Analytics", the client can forecast the performance and automatically apply changes for an optimal use of the budget. The... --- ### Press release: AI-based budget optimization lowers scale-up Skribble's CPL by 54 percent > In tough times, smart tools like Nexoya can conserve resources by automating operational work to reduce spending. - Published: 2022-07-26 - Modified: 2022-08-26 - URL: https://www.nexoya.com/press-release-ai-based-budget-optimization-lowers-scale-up-skribbles-cpl/ - Translation Priorities: Optional Press release AI-based budget optimization lowers scale-up Skribble's CPL by 54 percent In tough times, smart tools like "nexoya Marketing Analytics" can conserve resources by automating operational work to reduce spending. Zurich/Berlin, July 19, 2022 - In times of economic crisis, marketing is particularly important for start-ups and scale-ups. After all, only through new customers can they generate revenues and become less dependent on outside capital. Instead of discontinuing marketing activities, it is, therefore, worthwhile to set up the team more efficiently. For example, by relieving them of repetitive operational activities. This frees up resources for tactical and strategic tasks and decisions. The marketing analytics start-up Nexoya Ltd. optimizes digital multi-channel advertising campaigns on the basis of artificial intelligence and machine learning. This way, Nexoya frees its customers from manual monitoring and controlling of budgets. For example, the employees of the Swiss scale-up Skribble AG, no longer spend their working time on time-consuming manual budget allocations for the various marketing channels. Thanks to the automation provided by "Nexoya Marketing Analytics", they can now focus on growing their business. At the same time, marketing becomes more efficient: Skribble reduced its cost per lead (CPL) by 54 percent within a few weeks. Among start-ups and scale-ups worldwide, the concern is spreading about a prolonged economic crisis. That's because a gloomy economic outlook, crashing stock prices and rising interest rates make investors nervous. Layoffs are the order of the day. The news magazine Der Spiegel recently even suggested parallels for Germany with the... --- ### Press Release: Marketing analytics tool Nexoya integrates Pinterest and Taboola ads > More success for online shops on the European market. Nexoya automates and optimizes advertising budgets for across digital channels. - Published: 2022-07-26 - Modified: 2022-08-26 - URL: https://www.nexoya.com/press-release-nexoya-integrates-pinterest-and-taboola-ads/ - Translation Priorities: Optional Press release Marketing analytics tool Nexoya integrates Pinterest and Taboola ads More success for online shops on the European market: The AI-based tool for analysis and optimization of digital advertising campaigns, "nexoya Marketing Analytics" now also considers Pinterest and Taboola. Zurich and Berlin, July 28, 2022 - Nexoya Ltd. announces the integration with Pinterest and Taboola. The social media platform Pinterest is gaining a lot of importance in the European region, especially for start-ups and companies in the e-commerce sector. The ad platform Taboola plays out display advertising worldwide on major publisher websites. For advertisers, the integrations of the two platforms into Nexoya's solution open up new opportunities for their digital marketing: Nexoya automates and optimizes advertising budgets for online marketing across channels. With the help of AI technology, the SaaS solution predicts future campaign and KPI performance, detects irregularities and thus makes it possible to achieve up to 30 percent more conversions. For this purpose, Nexoya integrates numerous common tools for digital marketing and connects them with its "nexoya Marketing Analytics" solution. In addition to common web analytics services, social media channels and systems from the CRM/inbound and e-commerce sectors, external data such as weather data or exchange rates are also taken into account. All currently available Nexoya integrations. In Germany, more and more companies are turning to Pinterest for their digital marketing. The social media service is important as a platform predominantly for start-ups and companies from e-commerce with visually appealing products for visual-first advertising formats. The online... --- ### Resource Gallery  - Published: 2022-06-09 - Modified: 2022-08-03 - URL: https://www.nexoya.com/resource-gallery/ - Translation Priorities: Optional --- ### Webinar Replay - Best Bidding Strategy in Search Ads - Published: 2022-06-03 - Modified: 2022-06-03 - URL: https://www.nexoya.com/best-bidding-strategy-in-search-ads/ - Translation Priorities: Optional --- ### Bidding strategy in search ads video request - Published: 2022-06-03 - Modified: 2022-06-03 - URL: https://www.nexoya.com/bidding-strategy-in-search-ads-video-request/ - Translation Priorities: Optional --- ### Press release: Marketing analytics start-up Nexoya strengthens advisory board > Nicolas Glauser, flin.agency, and Ann-Kristin Koch, Beyond Gravity, advise the founders on internationalization and upcoming growth. - Published: 2022-04-26 - Modified: 2022-04-28 - URL: https://www.nexoya.com/press-release-nexoya-strengthens-advisory-board/ - Translation Priorities: Optional Press release Marketing analytics start-up Nexoya strengthens advisory board Nicolas Glauser, flin. agency, and Ann-Kristin Koch, Beyond Gravity, advise the founders on internationalization and upcoming growth. Zurich/Berlin, April 26, 2022 - Nexoya welcomes two more members to its Advisory Board: Nicolas Glauser, founder of flin. agency, and Ann-Kristin Koch, Head of Communications at RUAG International and Beyond Gravity. Previously, co-founder and owner of Nemuk Qris Riner, Global CTO of DellEMC John Roese and Assistant Professor in Marketing Analytics at the University of Geneva Markus Meierer advised the 2018-founded startup on its strategic and operational direction. The additional expertise will support founders Manuel Dietrich and Marco Hochstrasser in internationalization, further growth, communication and product development. Nicolas Glauser is co-founder of the digital marketing agency flin. agency. Nexoya will benefit in particular from Glauser's previous experience as Head of Performance Marketing at the communications agency Farner Consulting AG in Zurich in the further development of its product. Based in Zurich, Ann-Kristin Koch is VP Corporate Communications, managing external and internal communications and public affairs for the international technology group RUAG International, including the new space brand Beyond Gravity. As a board member, she advises the founders of Nexoya on all external communications issues. Ann-Kristin Koch says: "Working on the Board is a win-win situation. I like to pass on my many years of experience from large corporations and open doors in my network. At the same time, I learn how to think about communication campaigns in a lean and efficient way from the perspective of... --- ### Press release: CSS relies on Swiss AI startup to optimize its digital ad spend > By analyzing all ongoing digital advertising activities across channels such as Display, Facebook and Google AdWords, artificial intelligence - Published: 2022-04-13 - Modified: 2024-05-09 - URL: https://www.nexoya.com/press-release-css-relies-on-swiss-ai-startup-to-optimize-its-digital-ad-spend/ - Translation Priorities: Optional Press release: CSS relies on Swiss AI startup to optimize its digital ad spend The health insurance market is more competitive than ever. Particularly in recent years, it has been difficult for health insurance companies in Switzerland to maintain their growth and conduct efficient marketing. At the same time, advertising costs in the online digital space are continuously rising as more and more advertisers use online media. Consequently, many of them are looking for options to use their digital advertising media more efficiently. This is also the case for the largest health insurance company in Switzerland, CSS. With the help of artificial intelligence, the possibility of optimizing digital advertising spending by up to 30% was demonstrated. In collaboration with nexoya, a young AI marketing analytics startup from Zurich, CSS had its ongoing advertising costs continuously monitored in order to proactively adjust its ad spend and improve its Return On Ad Spend (ROAS). In doing so, the startup regularly provided advice on how to adjust ad spend and improve ROAS. By analyzing all ongoing digital advertising activities across channels such as Display, Facebook and Google AdWords, artificial intelligence models were used to calculate the ideal budget allocation for the coming days and recommended to advertising experts. This enabled early trends, such as banner blindness, to be identified and advertising spend to be significantly optimized. Currently, nexoya is further expanding its AI analysis platform and extending the existing models. In doing so, nexoya sees much more potential in efficiency as well as... --- ### Press release: "Nexoya Marketing Analytics" integrated into SAP Marketing Cloud > SaaS start-up nexoya Ltd. is now a certified SAP partner. In the SAP App Center, companies can find around 1,600 certified partner solutions - Published: 2022-04-11 - Modified: 2023-09-11 - URL: https://www.nexoya.com/press-release-nexoya-marketing-analytics-integrated-into-sap-marketing-cloud/ - Translation Priorities: Optional Press release: "Nexoya Marketing Analytics" integrated into SAP Marketing Cloud SAP customers can use artificial intelligence to optimize multi-channel digital marketing campaigns thanks to Nexoya integration / Free webinar on Nov. 19, 2020. Zurich and Berlin, October 27, 2020 - SaaS start-up nexoya Ltd. is now a certified SAP partner. In the SAP App Center, companies can find around 1,600 certified partner solutions that they can integrate into their SAP environment. Since the end of September, the "Nexoya Marketing Analytics" solution has also been available here. This optimizes marketing campaigns on the basis of machine learning and artificial intelligence. Thanks to the partnership, customers with SAP Marketing Cloud in use can read out their SAP data with Nexoya's solution and process it together with the data collected there. This allows them to estimate the future performance of digital marketing efforts, optimize campaigns, and align budgets based on data-driven predictions. Through integration, marketing experts receive analyses of information from completely different sources at the click of a mouse. This also involves processing data from third-party systems such as Google Analytics and exogenous factors such as weather data. In a free webinar on November 19, Nexoya and SAP will provide a practical insight into the possibilities that the partnership opens up for corporate marketing. Nexoya will also demonstrate its solution here using the Emmi Group as an example. Register for the webinar at: l. nexoya. com/sap-webinar The integration of "nexoya Marketing Analytics" into the SAP Marketing Cloud solution enables SAP customers to compare and... --- ### Press release: Nexoya trend report provides data-driven insight into Swiss digital advertising market: budgets growing again > Press release: Nexoya trend report provides data-driven insight into Swiss digital advertising market: budgets growing again - Published: 2022-03-25 - Modified: 2023-09-06 - URL: https://www.nexoya.com/press-release-nexoya-trend-report-provides-data-driven-insight-into-swiss-digital-advertising-market-budgets-growing-again/ - Translation Priorities: Optional Press release: Nexoya trend report provides data-driven insight into Swiss digital advertising market: budgets growing again There is still potential in the summer months. Microsoft Ads is gaining in importance. Display remains the most popular channel. Zurich/Berlin, 23 March 2022 - Nexoya optimizes digital multi-channel marketing campaigns based on artificial intelligence. The marketing analytics start-up manages over six percent of total digital advertising spend in Switzerland in its SaaS platform. Based on aggregated, anonymized, and standardized data from its customers, Nexoya has published exclusive insights into the Swiss advertising market from 2020 and 2021. The evaluation provides advertisers with answers to questions such as: Which channels work best and when? How do Microsoft Ads compare to Google Ads? What are common trends of different media over weeks or a year? Key findings: After falling for the first time in 2020, overall digital ad spend has risen significantly since Q4 2021. To achieve maximum performance, digital marketing should leverage seasonality. An omnichannel view is critical because not all channels have the same seasonalities. Microsoft Ads is becoming more and more important in Switzerland. At the moment, many opportunities are opening up here, as the competition is still small. This means that high click-through rates (CTR) can be achieved. The report "Digital Advertising: Trends for 2022" can be downloaded free of charge at: https://www. nexoya. com/resource_gallery/trend-report/ Advertising spending in Switzerland is recovering. Last year, they were almost back at the same level as before the pandemic-related decline in 2020: The first lockdown in March... --- ### Press release: Alen Cerovina leads business of nexoya GmbH > Swiss AI marketing start-up nexoya AG expands and strengthens its management team: Sales expert Alen Cerovina establishes German business from Berlin. - Published: 2022-03-24 - Modified: 2023-09-06 - URL: https://www.nexoya.com/press-release-alen-cerovina-leads-business-of-nexoya-gmbh/ - Translation Priorities: Optional Press release: Alen Cerovina leads business of nexoya GmbH Swiss AI marketing start-up nexoya AG expands and strengthens its management team: Sales expert Alen Cerovina establishes German business from Berlin. Zurich and Berlin, July 13, 2021 - nexoya AG, headquartered in Zurich, has founded a GmbH in Germany as a wholly owned subsidiary. As of July 1, 2021, the founders Manuel Dietrich and Marco Hochstrasser have expanded the management team and appointed sales expert and consultant Alen Cerovina as Managing Director. In his new role, he will take over the strategic acquisition and support of existing German customers from Berlin. Since 2018, the SaaS platform "nexoya Marketing Analytics" has provided marketing departments with transparency about their digital advertising budgets, which they can dynamically control and optimize with the help of artificial intelligence. Alen Cerovina is an experienced sales manager with a strong focus on SaaS, B2B sales, digital business and internationalization. After studying economics in Germany and the US, Cerovina was able to gain leadership experience at various companies and start-ups. In the last six months, he has intensively supported nexoya as an external sales consultant. The nexoya founders would like to intensify the successful cooperation with Cerovina's appointment as managing director. "In the last 20 years, Alen Cerovina has worked in various startups, industries and setups and brings valuable experience for our further growth. The focus of his work is the expansion of nexoya - especially into Germany," says Manuel Dietrich, CEO and Co-Founder, nexoya AG. Strategic acquisition and... --- ### Press release: Nexoya study: Artificial intelligence boosts the performance of digital marketing campaigns by 77 percent > When human experts optimize multichannel marketing campaign budgets, they underperformAI-based tools by up to 19 percent. Compared to - Published: 2022-03-22 - Modified: 2022-04-17 - URL: https://www.nexoya.com/press-release-nexoya-study-artificial-intelligence-boosts-the-performance/ - Translation Priorities: Optional Press release: Nexoya study: Artificial intelligence boosts the performance of digital marketing campaigns by 77 percent When human experts optimize multichannel marketing campaign budgets, they underperform AI-based tools by up to 19 percent. Compared to non-optimized budgets, artificial intelligence boosts performance by up to 77 percent. Zurich and Berlin, September 28, 2021 - What effect does the use of artificial intelligence have in optimizing campaign budgets compared to conventional approaches? Project leader Dr. Markus Meierer from the University of Zurich investigated this question together with the startup nexoya. The result of the investigation: AI beats humans in the optimization of campaigns. The focus was on the effects of continuous optimization of digital marketing channels over an extended period of time. Several series of tests compared the performance of different digital advertising campaigns that ran simultaneously across many digital channels and were constantly optimized. Split in campaigns that are optimized automatically with the help of artificial intelligence, campaigns controlled manually by marketing experts, and a control group where no changes were made. The goal of the campaigns was to increase traffic to a website. Therefore, the number of website visitors was defined as the most important KPI to be optimized. Compared to the control group without budget adjustments, using an AI-based tool for budget optimization achieved 77 percent more visitors. If a marketing expert controlled the budgets, AI performance was 19 percent higher. In digital marketing, advertising campaigns often run across many channels simultaneously. As a result, managing the activities is... --- ### Trend report > Read this Swiss Trend Report 2021 that will help you to establish and manage your marketing strategy and plan in 2022. Get it now for free! - Published: 2022-03-01 - Modified: 2022-05-20 - URL: https://www.nexoya.com/trend-report/ - Translation Priorities: Optional Digital Advertising Trends KPIs are the metrics that help to enhance, optimize and anainsights into the digital advertising market. Check out this report to discover the trends for 2022 in Switzerland! Read More This Digital Advertising Report includes: Insights of all major digital marketing channels. Main takeaways from Ad-spend and Cost-per-click report. Deep-dive into Social media advertising and main takeaways. Deep-dive into Search advertising and main takeaways. Tips on how to optimize digital marketing based on data and experience. This Digital Marketing Trend Report is designed for: https://youtu. be/tEXatuVPtac Digital Marketing SpecialistsExperts in Paid AdvertisingCMOs Head of Performance MarketingDepartment Team Leaders How can this Trend Report help you? Based on the article from Smart Insights, 72,2% of marketing budgets are allocated towards digital channels. Mastering digital channels has become the key towards the overall success within marketing teams. ThereforeAt Nexoya want to share our experience and expertise in the digital advertising field. We aim to enable marketers to manage their digital campaigns holistically and across all the marketing channels simultaneously. This Digital Marketing Trend Report will help you better understand which marketing channels work when, how Bing compares to Google, and the common trends we can see over the year and weeks for different marketing channels. Trusted by Get the most out of your marketing efforts! Get a Demo from one of our experts. Get a Demo Our Integrations --- ### Press release: For solid growth: nexoya strengthens management, and executive board > Press release: For solid growth: nexoya strengthens management, and executive board. Read more on nexoya.com - Published: 2022-02-24 - Modified: 2024-05-09 - URL: https://www.nexoya.com/press-release-for-solid-growth-nexoya-strengthens-management-and-executive-board/ - Translation Priorities: Optional   Press release: For solid growth: nexoya strengthens management, and executive board   Flavia Wagner and Philipp Meier strengthen the management. The founders Manuel Dietrich and Marco Hochstrasser are setting new priorities in the executive board. Zurich/Berlin, 24. February 2022 – The marketing analytics start-up nexoya has been optimizing digital multi-channel marketing campaigns for its customers on the basis of artificial intelligence since 2018. Well-known companies use the SaaS platform, including Generali Switzerland, Swisscom, Jeep, Kardex, and CSS Insurance. Today, 23 people work for nexoya in Zurich and Berlin. In view of the upcoming financing round and the further solid growth, the management is reorganizing itself and strengthening the management team. Philipp Meier and Flavia Wagner are new members of the management team. Since the beginning of the year, Philipp Meier has been responsible for the continuous development of the platform in the function of Head of Software Engineering with his team. As Head of Customer Experience, Flavia Wagner and her team are responsible for customer success and for the marketing of nexoya. "We are very happy to develop two strong personalities from our ranks with Flavia Wagner and Philipp Meier. The expansion in personnel equips us to maintain our growth at the same pace as before in the upcoming months," says Marco Hochstrasser, CEO of nexoya. "The advertising market is changing rapidly and with 'nexoya Marketing Analytics' we provide a solution that offers marketing departments of medium-sized and large companies a high level of transparency combined with great potential. " The relevance of nexoya for... --- ### Download the CMO's Toolkit to Competitive Analysis > Learn how you can outperform your competitors with this toolkit designed for CMOs and Marketing leaders. Get it now for free. - Published: 2022-02-22 - Modified: 2022-08-24 - URL: https://www.nexoya.com/toolkit-to-competitive-analysis/ - Translation Priorities: Optional Get your Free Toolkit to Competitive Analysis "Keep your friends close and enemies even closer. " With this Toolkit designed exclusively for CMOs and Marketing leaders you can outperform your competitors with a style. Get it now! Read More This Toolkit to Competitive Analysis includes: Tips on how to conduct a competitive research Useful tips on how to execute a competitive analysis List of helpful competitor analysis tools List of excellent template for executing competitive analysis Important points not to miss when it comes to a competitive strategies and objectives This Toolkit to Competitive Analysis is designed for: https://youtu. be/LjAeGh-LSyI CMOsMarketing Directors and leadersBusiness owners that execute marketing strategies Marketing researchers How can this Toolkit help you? Staying ahead of the game has become harder than ever before. To maintain competitive positioning in the market it is essential to have in-depth knowledge of your competitors. With the help of Competitive analysis, you will be able to make more data-driven decisions that will speed up the overall performance of your business. In this Toolkit, we share the expertise and knowledge that we have gathered during our years in the business. In addition, in this Toolkit, we focus on the Swiss market and share absorbing data to help you identify opportunities for your marketing strategy. Other Free Resources Do not miss to check out the Modern Marketer’s resources gallery here. Trusted by Get the most out of your marketing efforts! Get a Demo from one of our experts... . --- ### Press release: Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation > Digital Marketing Trends in 2022: Pandemic brings more data and new requirements / Fewer cookies, but more statistical data and AI in digital marketing - Published: 2022-02-10 - Modified: 2024-05-09 - URL: https://www.nexoya.com/press-release-digital-marketing-trends-from-infection-prevention-to-data-protection-with-ai-based-marketing-automation/ - Translation Priorities: Optional     Press release: Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation Pandemic brings more data and new requirements / Fewer cookies, but more statistical data and AI in digital marketing   Zurich and Berlin, February 10th, 2022 - Corona is driving people into digital channels. Here they encounter an increasingly personalized world, but one in which cookies and personalized tracking will soon be a thing of the past. The reason is more critical consumers and the upcoming tightening of data protection through the TTDSG and the EU's ePrivacy Regulation. Marketing experts are increasingly turning to solutions that provide them with a less personalized and more statistical database. Meanwhile, business is struggling with shrinking budgets and looking for technical solutions to adapt to the new normal. AI applications are being used in more areas as a result, and their adoption is on the rise. Experts from nexoya, a solution for AI-based marketing analytics, will present these and other trends for digital marketing against the backdrop of their experience and using practical examples.   Trend 1: More data and new requirements Online applications and digital channels have seen a huge uptake since the pandemic began. This shift in consumer behavior creates more opportunities for automated experience elements. The Corona measures gave digital marketing an additional boost as the importance of digital and mobile touchpoints continues to grow. Two years of pandemic have led to economic losses in many places. As a result, budgets have shrunk in many companies... . --- ### Trend Report 2022 > All you need to know about digital marketing trends in 2022. Find out all in detail in our newest trend report. Read more at nexoya.com - Published: 2022-01-30 - Modified: 2022-08-03 - URL: https://www.nexoya.com/trend-report-2022/ - Translation Priorities: Optional Digital Advertising Trends Nexoya uses empirical data to provide actionable insights into the digital advertising market. Check out this report to discover the trends for 2022! Get it now! Read More This Digital Advertising Report includes: Insights of all major digital marketing channels. Main takeaways from Ad-spend and Cost-per-click report. Deep-dive into Social media advertising and main takeaways. Deep-dive into Search advertising and main takeaways. Tips on how to optimize digital marketing based on data and experience. This Digital Marketing Trend Report is designed for: https://www. youtube. com/watch? v=nPmma2NGwe0 Digital Marketing SpecialistsExperts in Paid AdvertisingCMOsHead of Performance MarketingDepartment Team Leaders How can this Trend Report help you? Based on the article from Smart Insights, 72,2% of marketing budgets are allocated towards digital channels. Mastering digital channels has become the key towards the overall success within marketing teams. At Nexoya want to share our experience and expertise in the digital advertising field. We aim to enable marketers to manage their digital campaigns holistically and across all the marketing channels simultaneously. This Digital Marketing Trend Report will help you better understand which marketing channels work when, how Bing compares to Google, and the common trends we can see over the year and weeks for different marketing channels. Other Free Resources Do not miss to check out the Modern Marketer’s resources gallery here. Trusted by Get the most out of your marketing efforts! Get a Demo from one of our experts. Get a Demo Our Integrations --- ### Webinar replay Campaign Optimization 2021 > Agenda:Agile Budget movements in campaigning, The proof: study with UZH, Predictive analytics & how results are validated, Automated... - Published: 2021-11-29 - Modified: 2021-12-24 - URL: https://www.nexoya.com/webinar-replay-campaign-optimization-2021/ --- ### Video request Campaign Optimization (nov 2021) > In this webinar you’ll learn how you can increase your return-on-ad-spend in your performance marketing campaigns by up to 77% - Published: 2021-11-29 - Modified: 2021-12-24 - URL: https://www.nexoya.com/https-www-nexoya-com-campaign-optimization-2021-video-request/ --- ### Thank you Demo request > Thank you for your interest in Nexoya. Find out more about AI in marketing in our blog - nexoya.com - Published: 2021-11-15 - Modified: 2021-11-15 - URL: https://www.nexoya.com/thank-you-demo-request/ --- ### Calculator > Calculate your potential with Nexoya product calculator. Find out now how your marketing performance can be improved! - Published: 2021-11-10 - Modified: 2022-04-17 - URL: https://www.nexoya.com/calculator/ - Translation Priorities: Optional --- ### Webinar Replay SEA Expert Discussion > Agenda:Introduction,How to structure your account, Naming conventions, Further tips, Q&A. Read more about nexoya - Published: 2021-11-02 - Modified: 2021-12-24 - URL: https://www.nexoya.com/webinar-replay-sea-expert-discussion/ --- ### "nexoya Marketing Analytics" integrated into Microsoft Marketplace > The SaaS solution nexoya is now listed in the Azure Marketplace and Microsoft’s AppSource Marketplace. Customers of Microsoft Advertising. - Published: 2021-10-18 - Modified: 2024-05-09 - URL: https://www.nexoya.com/nexoya-marketing-analytics-integrated-into-microsoft-marketplace/ - Translation Priorities: Optional "nexoya Marketing Analytics" integrated into Microsoft Marketplace The SaaS solution nexoya is now listed in the Azure Marketplace and Microsoft's AppSource Marketplace. Customers of Microsoft Advertising can now optimize digital multi-channel marketing campaigns with the help of artificial intelligence. Zurich and Berlin, October 20, 2021 - SaaS startup nexoya Ltd. is now a certified Microsoft partner. The SaaS solution for automated optimization of digital advertising campaigns is now listed in the Azure Marketplace and AppSource Marketplace. Azure Marketplace includes IT and developer solutions based on Azure or used within Azure subscriptions themselves. Companies can find numerous certified partner solutions here that they can integrate into their Microsoft environment. As of now, the "nexoya Marketing Analytics" solution is also available. Thanks to the integration of nexoya and Bing Ads/Microsoft Advertising, advertising campaigns in Bing can be optimized with nexoya. The SaaS solution "nexoya Marketing Analytics" optimizes marketing campaigns based on machine learning and artificial intelligence. Thanks to the partnership, Microsoft customers can read out and optimize their Bing advertising campaigns with nexoya's solution. This allows them to assess the future performance of digital marketing efforts, optimize campaigns, and target budgets based on data-driven predictions.   "This partnership is another milestone in nexoya's history, enabling Microsoft Bing customers to easily optimize their cross-channel campaigns. By using artificial intelligence, nexoya reduces the operational effort required to optimize multi-channel digital marketing campaigns," says Marco Hochstrasser, co-founder and CTO, nexoya. Dynamic allocation of budgets improves ROAS. The digital advertising landscape is complex and fast-moving. Many marketers... --- ### Book a 60-minutes call with Jonas > Book a 60-minutes call with Jonas. Read more at nexoya.com Find out our blog and read the latest articles about AI in marketing. - Published: 2021-09-01 - Modified: 2021-12-24 - URL: https://www.nexoya.com/book-a-60-minutes-call-with-jonas/ --- ### Book a 30-minutes call with Jonas > In this 30 minutes call, you will find out how Nexoya can support your marketing performance and elevate the entire marketing performance. - Published: 2021-09-01 - Modified: 2022-05-09 - URL: https://www.nexoya.com/book-a-30-minutes-call-with-jonas/ - Translation Priorities: Optional --- ### Book a 15-minutes call with Jonas > In this call, you will find out how Nexoya can elevate your marketing to another level. Read more at nexoya.com - Published: 2021-09-01 - Modified: 2022-05-09 - URL: https://www.nexoya.com/book-a-15-minutes-call-with-jonas/ - Translation Priorities: Optional --- ### Book a 60-minutes call with Ludwig > In this 60 minutes call you will find out how Nexoya helps marketing experts to elevate their marketing to another level. - Published: 2021-09-01 - Modified: 2022-05-09 - URL: https://www.nexoya.com/book-a-60-minutes-call-with-ludwig/ - Translation Priorities: Optional --- ### Book a 30-minutes call with Ludwig > Book a 30-minutes call with Ludwig and find out how Nexoya can improve your marketing performance to the next level! - Published: 2021-09-01 - Modified: 2022-04-17 - URL: https://www.nexoya.com/book-a-30-minutes-call-with-ludwig/ - Translation Priorities: Optional --- ### Book a 15-minutes call with Ludwig > Book a time with Nexoya and find out how your marketing performance can be enhanced with the help of Artificial intelligence. - Published: 2021-09-01 - Modified: 2023-09-06 - URL: https://www.nexoya.com/book-a-15-mins-call-with-ludwig/ - Translation Priorities: Optional --- ### Webinar replay: Expert Discussion on how to use data to optimize your 2022 budget > Webinar replay: Expert Discussion on how to use data to optimize your 2022 budget. Lesen Sie mehr hier - Nexoya.com - Published: 2021-08-25 - Modified: 2021-08-31 - URL: https://www.nexoya.com/webinar-replay-expert-discussion-on-how-to-use-data-to-optimize-your-2022-budget/ --- ### Expert Discussion Video Request > In this 45min fire-side chat, we’ll discuss jointly with Carvolution, Kardex, and Feldschlösschen, how to leverage data and AI. - Published: 2021-08-25 - Modified: 2021-08-31 - URL: https://www.nexoya.com/expert-discussion-video-request/ --- ### Download campaign prediction template > Download the marketing campaign prediction template here. Find out more about predictive analytics in our blog. - Published: 2021-07-15 - Modified: 2021-07-19 - URL: https://www.nexoya.com/download-campaign-prediction-template/ This campaign prediction template helps marketers to get insights and estimates for their future marketing campaigns. Download the template here Are you interested to know more about application of predictive analytics in marketing? Below you can find a few resources about predictive analytics: Benefits of predictive analytics in marketingHow can correlation analysis be useful for marketers? How anomaly detection is used in KPI trackingBenefits of anomaly detection in KPI tracking --- ### Campaign prediction template thank you > Thank you for downloading the campaign prediction template. Check out our latest articles - Visit nexoya blog! - Published: 2021-07-13 - Modified: 2021-07-13 - URL: https://www.nexoya.com/campaign-prediction-template-thank-you/ --- ### Marketing Campaign prediction template > Would you like to understand how your campaign will perform? Get a campaign prediction template and you can view predictions for campaigns! - Published: 2021-07-13 - Modified: 2021-09-01 - URL: https://www.nexoya.com/marketing-campaign-prediction-template/ Why do marketers need a campaign prediction template? Multi-channel marketing campaign management is complex and requires a lot of time to monitor. Often due to the vast volumes of data, marketers cannot capture the entire picture of the campaign performance. Therefore, proactive marketing management cannot be achieved without predictions. --- ### Product > Nexoya offers a digital solution for Campaign managers and digital marketers to leverage their campaigns with the help of AI. - Published: 2021-06-30 - Modified: 2025-02-27 - URL: https://www.nexoya.com/product/ - Translation Priorities: Optional --- ### Expert discussion: How to use data for optimizing your 2022 Budget? > Industry leaders Feldschlösschen, Carvolution, and Kardex, are revealing the secrets of effective Budget planning. - Published: 2021-06-29 - Modified: 2021-08-18 - URL: https://www.nexoya.com/expert-discussion-data-driven-budget-planning/ --- ### Nexoya introduction with Manuel > Get the introduction of Nexoya from Manuel Dietrich. Schedule a Free Demo of nexoya and you can explore nexoya in action. - Published: 2021-05-19 - Modified: 2021-05-24 - URL: https://www.nexoya.com/nexoya-introduction-with-manuel/ --- ### Press release: 1.3 million euro investment: Nexoya expands to Germany The AI marketing > Startup nexoya Ltd. closed a €1.3 million investment round earlier this year. Led by Swiss lead investor Dr. Thomas Dübendorfer, President of - Published: 2021-05-18 - Modified: 2022-04-17 - URL: https://www.nexoya.com/press-release-1-3-million-euro-investment-nexoya-expands-to-germany-the-ai-marketing/ - Translation Priorities: Optional Press release: 1. 3 million euro investment: Nexoya expands to Germany The AI marketing startup from Zurich is using the fresh capital for its growth in Europe. Starting this summer, Nexoya will serve German customers with a GmbH on site. Zurich and Berlin, 18. Mai 2021 – Startup nexoya Ltd. closed a €1. 3 million investment round earlier this year. Led by Swiss lead investor Dr. Thomas Dübendorfer, President of the Swiss ICT Investor Club (SICTIC), eleven existing investors participated in the financing, including Micha Kiener and Matthias Oswald. The Zürcher Kantonalbank is a new participant. nexoya is setting new standards in the field of AI-based marketing analysis, according to the investors. The founders Manuel Dietrich and Marco Hochstrasser will invest the fresh capital in growth in the European market. The expansion will start with the foundation of a GmbH in Germany as a subsidiary of nexoya AG. The SaaS platform "nexoya Marketing Analytics" has been optimizing marketing campaigns based on machine learning and artificial intelligence since 2018. Simultaneously, the need for efficient solutions in this area keeps growing, as cost pressures brought on by the pandemic are leading many companies to manage their digital marketing in-house.  "In the last few months, we have successfully launched our product 'nexoya Marketing Analytics' in the Swiss market. Now we are ready for the next steps. Thanks to the new investment, we can tackle the expansion faster and quickly establish ourselves in the German market," says Manuel Dietrich, CEO and Co-Founder, nexoya.   "With its AI-driven... --- ### Webinar Replay - Dynamic Budgeting with Generali > This is the replay of a great webinar together with Generali. In this webinar we talk about dynamic budgeting in marketing. - Published: 2021-04-13 - Modified: 2021-05-24 - URL: https://www.nexoya.com/webinar-replay-dynamic-budgeting-with-generali/ --- ### Press Release: Generali Switzerland relies on AI from nexoya > Generali Switzerland is optimizing its digital marketing in collaboration with the start-up nexoya, provider of the "nexoya Marketing... - Published: 2021-03-24 - Modified: 2024-05-09 - URL: https://www.nexoya.com/press-release-generali-switzerland-relies-on-ai-from-nexoya/ - Translation Priorities: Optional Press Release: Generali Switzerland relies on AI from nexoya: Optimized campaigns achieve 72 percent more conversions Generali Switzerland rolls out the "nexoya Marketing Analytics" solution. The project is on the shortlist of the "Best of Swiss Web Award". Zurich and Berlin, March 24, 2021 - Generali Switzerland is optimizing its digital marketing in collaboration with the start-up nexoya, provider of the "nexoya Marketing Analytics" solution for AI-based campaign optimization. In a pilot phase, the project team was able to achieve a cumulative uplift of 72. 5 percent in conversions within three months with the same budget. The Generali Group has included the pilot phase in Switzerland with nexoya in its global innovation pool. This makes the pilot one of the most innovative projects of the global insurance company. For 2021, Generali Switzerland plans to optimize all Always-On campaigns with "nexoya Marketing Analytics". With their joint success, the companies made it onto the shortlist of the "Best of Swiss Web Award". The Generali Group is one of the largest insurance companies in the world. The company is not sticking to the usual marketing in the insurance industry: In Switzerland, Generali relies on collaboration with startups and on innovative technical solutions for products as well as for internal processes. In 2020, Generali Switzerland introduced an always-on strategy for digital campaigns. With a sophisticated target group strategy using audience analytics on Google Analytics 360, Generali Switzerland addresses users in real time with contextual messages on various channels and end devices. Generali Switzerland recognized that... --- ### Webinar: From static to dynamic budgeting with Generali > Webinar: From static to dynamic budgeting with Generali. Read more in detail on nexoya.com. Interested in nexoya blog? - Published: 2021-03-19 - Modified: 2021-04-07 - URL: https://www.nexoya.com/webinar-from-static-to-dynamic-budgeting-with-generali/ --- ### Thank you for your message > Thank you for contacting Nexoya. We will get back to you as soon as possible. Meanwhile, visit our blog - nexoya.com - Published: 2021-03-16 - Modified: 2021-04-04 - URL: https://www.nexoya.com/thank-you-for-your-message/ Thank you --- ### thank you campaign review > Thank you for your interest in the Campaign Review template. We hope that you find it useful. Let us know your feedback. - Published: 2021-03-16 - Modified: 2021-04-04 - URL: https://www.nexoya.com/thank-you-campaign-review/ --- ### thank you web analytics report 2021 > Thank you for your interest in the Web Analytics Report 2021! We hope you find it useful. Let us know your feedback. - Published: 2021-03-15 - Modified: 2021-04-04 - URL: https://www.nexoya.com/thank-you-web-analytics-report-2021/ --- ### thank you okr template > Thank you for your interest in the OKR-template! We hope you find this OKR-template useful. Let us know your feedback. - Published: 2021-03-15 - Modified: 2021-04-04 - URL: https://www.nexoya.com/thank-you-okr-template/ --- ### thank you blog subscribe > Thank you for subscribing to nexoya. We are happy to send you more useful information in the future. Meanwhile, visit our homepage. - Published: 2021-03-15 - Modified: 2021-04-04 - URL: https://www.nexoya.com/thank-you-blog-subscribe/ --- ### thank you marketing funnel template > Thank you for your interest in the Marketing Funnel Template. Let us know if you find the template useful. - Published: 2021-03-15 - Modified: 2021-04-04 - URL: https://www.nexoya.com/thank-you-marketing-funnel-template/ --- ### thank you cross channel template > Thank you for your interest in the Cross-channel campaign template! Let us know if you find the template useful. - Published: 2021-03-15 - Modified: 2021-04-04 - URL: https://www.nexoya.com/thank-you-cross-channel-template/ --- ### thank you ebook > Thank you for your interest in the Marketing KPI E-book! Let us know if you find the E-book useful. Meanwhile, visit our blog. - Published: 2021-03-15 - Modified: 2021-04-04 - URL: https://www.nexoya.com/thank-you-ebook/ --- ### Get a Free Demo - Ready to learn how you can maximize your campaigns? > Schedule a free demo call and explore Nexoya in action. Find out more at nexoya.com. Meanwhile, visit our blog! Find out more about AI. - Published: 2021-03-02 - Modified: 2022-07-01 - URL: https://www.nexoya.com/get-demo/ - Translation Priorities: Optional --- ### Download the Web Analytics - Will Marketers change their Web Analytic Software in 2021? > This is the Web Analytics Report 2021 for marketers. Check out more here - nexoya.com. Find out our latest articles here! - Published: 2021-02-25 - Modified: 2021-05-24 - URL: https://www.nexoya.com/download-web-analytics-report/ Nowadays, Web analytics software such as Google Analytics is considered one of the essential tools for measuring business performance.   With the help of Lucerne University of applied science and art, nexoya conducted its own research to reveal the primary users' expectations from Web Analytics software. Download the Report Enjoy Reading! Let us know what you think about the Web Analytics report. We are happy to hear your feedback! --- ### Web Analytics Report 2021 - Will Marketeers change their Web Analytic Software in 2021? > Get your free Web analytics report. Learn more about Web analytics trends and key factors that every marketer should consider when choosing the provider. - Published: 2021-02-17 - Modified: 2022-08-24 - URL: https://www.nexoya.com/web-analytics-report/ - Translation Priorities: Optional Nexoya Resource Get your free Web Analytics report Will Marketers change their Web Analytic Software in 2021? Learn more about Web analytics trends and key factors that every marketer should consider when choosing the provider.   Get it now! Read More This Web Analytics report includes: Key factors that attract potential customers Key factors that make users leave their Web Analytics providers User satisfaction with the current Web Analytics software Top liked features by users Top features users are still missing Web Analytics report is designed for: https://www. youtube. com/watch? v=VutBdWiJ0NI Web analytics software usersDigital marketers who want to learn more about Web analytics trendsResearchers Web analytics software providersCustomer success managers Main takeaway Nowadays, Web analytics software such as Google Analytics is considered one of the essential tools for measuring business performance on your website. With the help of Lucerne University of Applied Science and Art, nexoya conducted its own research to reveal the primary users' expectations from Web Analytics software. The study sheds light on the trends in Web analytics tools' usage and reveals users' expectations regarding these solutions. Trusted by Do you need help with your Web Analytics KPIs? We can give you an overview of integrations in one platform. Get a Free Demo Our Integrations --- ### 10 additional awards in the DACH region > Find out the 10 marketing awards you must target in 2021 with your company. Here is a list of our top 10 award! - Published: 2021-02-15 - Modified: 2021-12-24 - URL: https://www.nexoya.com/10-awards-in-dach-region/ Best of Content Marketing This award honors content marketers in B2B or B2C sectors. The categories are various around the printed and digital media. Location: Germany Entry fees: N/A Entry Submissions Closing Date: 31/01/2021 Global best effie awards The Global Best of the Best Effies judges the marketing effort across the world. It aims to crown the world's greatest marketing. Click here to register! Entry fees: $2500 Entry Submissions Closing Date: 01. 03. 2021 Effie Awards Switzerland The Effie Awards honors effective marketing communication and recognizes outstanding communication solutions. The Effie award will select a winner which has a verifiable successful marketing communication. Entry fees: 1200ch Entry Submissions Closing Date: Will be announced within the next months. Effie Awards Germany Entry fees: N/A Entry Submissions Closing Date: Will be announced within the next months. MAX Award All submissions are assigned thematically to one of three specialist juries and evaluated by experts in the areas of consumer involvement, data & digitalization, or brand activation. After a jury's preselection, public online voting determines the winners. Click here to register! Entry fees: 330euros Entry Submissions Closing Date: 16/03/2021 Swiss Excellence Product Award 2021 The Swiss Excellence Product Award is presented in cooperation with the partner company Genisuisse, which focuses on promoting and supporting Swiss start-up companies. It promotes entrepreneurship and Switzerland as a location for technology and innovation. Location: Switzerland Entry fees: N/A Entry Submissions Closing Date: 14/05/2021 SDV Awards This award honors the best advertising campaigns of the year. At the award night, 30... --- ### Webinar - Campaign Optimization > Get the Campaign Optimization Replay. Find out more by visiting this landing page. Get this free Replay. Meanwhile, visit our blog - nexoya. - Published: 2021-01-19 - Modified: 2021-04-04 - URL: https://www.nexoya.com/webinar-campaign-optimization-2/ --- ### Webinar Replay - Campaign Optimization > Webinar Replay - Campaign Optimization. Get this free webinar Replay. Meanwhile, visit our blog - nexoya.com - Published: 2021-01-19 - Modified: 2021-04-04 - URL: https://www.nexoya.com/webinar-replay-campaign-optimization/ https://youtu. be/4fWEIMRltE8 In this webinar you will learn about the potential that lays in your cross-channel campaigns, how Machine Learning can help you allocate budget efficiently and how you can eliminate inefficiencies in your marketing campaigns. Get a demo --- ### Ebook download page > This Marketing KPI handbook is a tool for every Digital Marketer. Download now for free - nexoya.com. Read more about KPIs and AI in our blog! - Published: 2020-12-18 - Modified: 2021-07-22 - URL: https://www.nexoya.com/ebook-download/ Understanding each KPI's definition, usage, and combination with other KPIs can help marketers be more data-driven and act upon them.  Especially with the growing amount of channels, as an example, the definition of a "click" can vary. Ready to become more data-driven with Marketing KPIs? Download the handbook here Enjoy Reading! Let us know what you think about the book. We are happy to hear your feedback! --- ### ebook KPIs > 17 marketing KPIs explained. Find out all what you need to know about KPIs tracking. This Free Marketing KPI handbook is designed for Marketers. - Published: 2020-12-18 - Modified: 2022-08-03 - URL: https://www.nexoya.com/marketing-kpi-handbook/ - Translation Priorities: Optional Get your Free Marketing KPI handbook KPIs are the metrics that help to enhance, optimize and analyze marketing performance. Want to read it? Download the handbook for free! Get it now! Read More This Marketing KPI handbook includes: 17 Marketing KPIs explained in detail and divided into corresponding customer journey stages. How to choose the right KPIs for tracking. Customer Journey & Marketing Funnel explained. Common variations of KPIs and KPI formulas. Tips on how to become more data-driven. This Marketing KPI book is designed for: https://www. youtube. com/watch? v=0lePMTwAfwo&feature=youtu. be Beginners in Digital MarketingMarketing studentsMarketers that want to widen their knowledge All-rounder Marketers How can this Marketing KPI handbook help you? Thanks to KPIs, Marketers can efficiently measure the performance of their marketing campaigns. Understanding each KPI definition, usage and combination with other KPIs can help marketers to be more data-driven and act upon the data. Especially with the growing amount of channels as an example, the definition of a “click” can vary. By better measuring your KPIs, you identify those parts that might be responsible for losses or inefficiencies.   Therefore, it is crucial to understand which KPIs to track and look at and what it means. Nevertheless, marketing is a wide-spread discipline that is characterized by the vast diversity of various KPIs. You’ll find also information about how an Impression is a difference in Google and Facebook to really understand what you measure and compare. Other Free Resources Do not miss to check out the... --- ### Webinars we hosted > Missed a nexoya webinar? Do not worry, you can now find all of our past webinar in one place: here! Watch a replay of this webinar for free! - Published: 2020-12-17 - Modified: 2023-09-06 - URL: https://www.nexoya.com/webinar/ - Translation Priorities: Optional Nexoya Webinar: Replay We enjoy networking and sharing our ideas and expertise in AI in marketing. But most importantly, we love learning from others. That’s why we are regularly hosting webinars, feel free to share your feedback with us!   Campaign Optimization Feature Dynamic Budgeting with Generali How to use data to optimize your 2022 budget SEA Expert Discussion - Ads Account Organization Campaign Optimization Feature Best Bidding Strategy in Search Ads --- ### Nexoya-Team Xmas Greetings > Throughout the year we have had challenges, unforgettable moments and overall it was a great year. Here are the nexoya-Team Xmas greetings. - Published: 2020-12-14 - Modified: 2021-05-24 - URL: https://www.nexoya.com/nexoya_team_xmas_greetings/ Ho ho ho, the Nexoya-Team wants to share with you its warmest greetings! https://www. youtube. com/watch? v=BJiSe9ertr8&feature=youtu. be A tablespoon of humor2020 RetroThe nexoya-Team greetings --- ### Press release: New feature: nexoya Campaign Optimization > Managing multi-channel marketing campaigns is complex and time-consuming. Users of the "nexoya Marketing Analytics" platform now receive... - Published: 2020-11-26 - Modified: 2022-04-17 - URL: https://www.nexoya.com/press-release-new-feature-nexoya-campaign-optimization/ - Translation Priorities: Optional Press release: New feature: "nexoya Campaign Optimization" optimizes multi-channel campaigns Artificial intelligence manages the use of budgets in complex digital marketing campaigns Zurich and Berlin, November 26th, 2020 - Managing multi-channel marketing campaigns is complex and time-consuming. Users of the "nexoya Marketing Analytics" platform now receive concrete suggestions on how they can optimally control their digital campaigns and the budgets used for them. This is because the new "Campaign Optimization" feature from the SaaS start-up nexoya optimizes marketing campaigns on the basis of machine learning and artificial intelligence. At the click of a mouse, the platform performs weekly cross-channel analysis and creates a detailed budget proposal for the coming week. After a successful test phase, nexoya has now activated the automated campaign optimization for all users of its platform: https://www. nexoya. com/campaign-optimization-ai/ In digital marketing, campaigns often run across many channels simultaneously. These include Google Ads and Google Search Ads, Facebook Ads, Instagram Ads, YouTube Ads, Linkedin Ads, Twitter Ads and Display Ads. Such multi-channel campaigns place high demands on the responsible marketing teams. This is because managing the activities is complex and it is difficult to maintain an overview, compare the results of the individual channels, and use the budgets efficiently. Automatically optimized campaigns "nexoya Marketing Analytics" has already been bundling all organic and paid marketing metrics as well as third-party data on weather or exchange rates in one platform for its customers for two years. In this way, marketing managers can evaluate and compare the performance of individual campaigns and... --- ### Nexoya webinar: Dynamic budgeting with Generali > Eager to learn about how you can get 72% more conversions by “just” switching from a static to a dynamic campaign budeting? - Published: 2020-11-25 - Modified: 2021-04-15 - URL: https://www.nexoya.com/video-request-webinar-dynamic-budgeting-generali/ --- ### Campaign optimization AI > Campaign optimization with AI enables you to receive budget allocation for the most efficient outcome of your campaigns. - Published: 2020-11-17 - Modified: 2023-09-11 - URL: https://www.nexoya.com/campaign-optimization-ai/ - Translation Priorities: Optional Campaign Optimization with AI Campaign optimization with AI enables you to receive budget allocation for the most efficient outcome of your campaigns.   Curious how much you can optimize your campaigns? Get a Free Demo and learn more! Get Free Demo Read More Problems that Marketers face today Keeping a transparent overview of marketing performance is hard. Cross-channel campaign management is complex and time-consuming. Allocating budget wisely is very demanding. Solution provided by Nexoya https://youtu. be/dccNJlHB8lY Thanks to data-driven decisions better return-on-ad-spendcan be achieved. Thanks to data-driven decisions better return-on-ad-spendcan be achieved. Take a look at the case study where budget allocation based on predictive analytics improved converions by 70%. How does it work? Analysis Analysis of data fromall connected tools Data Data normalization Predictions Prediction for the nexttime period Proposal Proposal for an optimalbudget allocation Adjust Adjust thebudget proposal "Thanks to nexoya, we gained insights for efficient budget distribution across various channels and as a result, got advice on how to optimize campaign budgets in order to improve our goal achievements by 24%"Mattia Lovallo, Digital Marketing Expert, Generali Other Product Features Predictive Analytics With predictive analytics you will receive anomaly detection in your data, advice, Campaign and KPI predictionsas well as correlations. Learn more Reporting You can easily create KPI and campaign reports as well as custom KPI reports. The reports will be generated automatically for your use. Learn more Marketing Dashboard You can track your marketing performance and have a clear understanding of your cross-channel marketing performance. Learn more Trusted by... --- ### Press release: Trends in digital marketing 2021 > SaaS start-up nexoya presents the most important trends for digital marketing based on its experience in marketing analytics - Published: 2020-11-11 - Modified: 2022-04-12 - URL: https://www.nexoya.com/press-release-trends-in-digital-marketing-2021/ - Translation Priorities: Optional Press release: Trends in digital marketing: 2021 will be the year of clear recommendations for action through artificial intelligence and machine learning. The tension between data hype and data protection requires marketing data strategy - management approaches become agile - AI automates marketing. Zurich and Berlin, November 11, 2020 - SaaS start-up nexoya presents the most important trends for digital marketing based on its experience in marketing analytics: Personalized data is the key to a successful user experience. However, with the ePrivacy Regulation (ePVO), trend-setting changes are imminent, for example in the use of cookies. And so marketing will have to deal intensively with consent and preference management. Marketing managers should therefore develop a data strategy at an early stage. The market and consumers are behaving more and more dynamically. Rigid marketing plans and budgets valid for the whole year have had their day. Many marketing teams will switch to an agile mode. Thus, the shift to an agile form of collaboration is on the agenda. marketing managers will address the topic of automation based on artificial intelligence. After all, digital marketing has long been able to draw on more than analyses and forecasts to optimize campaigns and budgets: 2021 will be the year of clear recommendations for action based on artificial intelligence (AI) and machine learning. The use of AI must go hand in hand with data protection and transparency. Trend 1: Data strategy for consent and preference management Data is becoming increasingly important. Only they make it possible to address... --- ### Cross channel campaign analytics template > Get your free Cross Channel Analytics template. You can start optimizing your marketing performance and have an understanding of your efforts - Published: 2020-09-28 - Modified: 2022-08-03 - URL: https://www.nexoya.com/excel-template-for-comparing-cross-channelcampaigns/ - Translation Priorities: Optional Get your free cross channel campaign analytics template  Would you like to have better understandingof your marketing campaign efforts? Yes, I Want! Why do marketers need a campaign analytics template? Do you run multiple paid campaigns across Google Ads, Facebook, Instagram and LinkedIn? It’s hard to compare the data easily and have a good overview of what’s going on where. Which channel has the better CPM, what campaign works best etc. To give you a taste of what it is like to become more data-driven, we created an Excel Template so that you can easily compare your paid campaigns. How can this campaign analytics template help marketers? This template will help you to start with your cross-channel marketing campaign analysis. You will get an understanding of all of your campaign performances. You will be able to focus on important KPIs and see how their performance evolved during the campaign duration.     Other Free Resources Do not miss out to check the Modern Marketer’s resources gallery here. --- ### Download your Cross Channel Campaign Analytics Template > Get your free cross channel marketing template and start optimizing your marketing performance. Read more here. - Published: 2020-08-25 - Modified: 2022-09-06 - URL: https://www.nexoya.com/cross-channel-campaign-analytics-template-download/ - Translation Priorities: Optional We hope you will enjoy the Free Cross Channel Campaign Analytics Template and can get more out of your analytics! In case you want further information about nexoya, feel free to explore our website and don't hesitate to contact us. 1. Download the template 2. Get Instructions (how to export etc. ) --- ### Free OKR template with useful tips and examples > Download your free guided template on how to set up OKRs! The template contains useful tips and examples for Digital Marketing. - Published: 2020-08-19 - Modified: 2020-08-20 - URL: https://www.nexoya.com/how-to-set-up-okrs-template/ --- ### Help > The help page for detailed descriptions about various KPIs & metrics. Additionally tipps & tricks on how to become more data-driven. - Published: 2020-08-10 - Modified: 2025-02-27 - URL: https://www.nexoya.com/help/ - Translation Priorities: Optional --- ### Swiss IT Magazine - March 2020 Issue Nr. 3 (EN) > Swiss IT Magazine - March 2020 Issue Nr. 3 (EN) - nexoya. Read more here. Find out more about AI in marketing and start implementing it now! - Published: 2020-07-24 - Modified: 2021-05-24 - URL: https://www.nexoya.com/swiss-it-magazine-march-2020-issue-nr-3/ AI as a Service für Schweizer KMU - Swiss ITMagazine Nr. 03, März 2020Download --- ### You have been successfully logged out > Thank you for using nexoya! Let us know how your last session was. We are glad to help you. Visit our Help Center. - Published: 2020-07-06 - Modified: 2021-09-23 - URL: https://www.nexoya.com/logout/ Log back in to nexoya Share your thoughts with peers and write a review: click here! --- ### FAQ > Here you can find answers to your questions. Type in the search bar or filter by category and see the most common questions and answers. nexoya.com - Published: 2020-05-22 - Modified: 2022-04-11 - URL: https://www.nexoya.com/frequently-asked-questions/ - Translation Priorities: Optional --- ### Feedback Interview with Philipp > Schedule your feedback interview now. Read more on nexoya.com. Find out more about nexoya tool and start using AI for your marketing! - Published: 2020-04-08 - Modified: 2021-05-24 - URL: https://www.nexoya.com/feedback-interview-with-philipp/ --- ### Feedback Interview with Marco > Schedule a feedback interview now. Read more on nexoya.com. Find out more about the nexoya-tool and start using AI in your marketing! - Published: 2020-04-08 - Modified: 2021-05-24 - URL: https://www.nexoya.com/feedback-interview-with-marco/ --- ### Thank you > You will receive a confirmation shortly. Thank you for your interest in nexoya. Experience nexoya in action - Get a Free Demo! - Published: 2020-03-31 - Modified: 2022-04-11 - URL: https://www.nexoya.com/thank-you-for-subscribing/ - Translation Priorities: Optional --- ### Schedule a Call > Eager to see Nexoya in action? Schedule a call with one of our onboarding experts and get a live demo of the platform. - Published: 2020-03-30 - Modified: 2024-06-25 - URL: https://www.nexoya.com/demo/ - Translation Priorities: Optional --- ### Careers > See our open positions. We are looking for highly motivated and driven people, that can see themselves prosper in a start-up environment. nexoya.com - Published: 2020-03-26 - Modified: 2025-03-14 - URL: https://www.nexoya.com/careers/ - Translation Priorities: Optional --- ### Privacy policy > We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of the Nexoya. - Published: 2020-03-26 - Modified: 2025-01-15 - URL: https://www.nexoya.com/privacy-policy/ - Translation Priorities: Optional --- ### Marketing funnel template > Do you want to draw your Marketing Funnel? Download this template for free and you can start creating your marketing funnel from the scratch. nexoya.com - Published: 2020-03-23 - Modified: 2022-06-14 - URL: https://www.nexoya.com/marketing-funnel-template/ - Translation Priorities: Optional --- ### Imprint > Head Quarters: Nexoya, Zurich office: Hafnerstrasse 31, 8005 Zürich,Switzerland. Find out more - nexoya.com - Published: 2020-03-23 - Modified: 2024-06-13 - URL: https://www.nexoya.com/imprint/ - Translation Priorities: Optional --- ### Sitemap > Resources, How it works, Product and Other. nexoya.com. Find out more at nexoya.com - Check the most relevant blog articles. - Published: 2020-03-19 - Modified: 2022-04-11 - URL: https://www.nexoya.com/sitemap/ - Translation Priorities: Optional --- ### Success > Curious to learn more about AI in marketing? Check out our blog, where we post educative articles every week! -nexoya.com - Published: 2020-03-18 - Modified: 2024-04-10 - URL: https://www.nexoya.com/success/ - Translation Priorities: Optional --- ### Press > Articles, Product Kits & Images, People and nexoya-logos. Please, contact us for press or media inquiries. Find out more - nexoya.com - Published: 2020-03-17 - Modified: 2025-06-18 - URL: https://www.nexoya.com/press/ - Translation Priorities: Optional --- ### Marketing Campaign - Compare & Optimization Template > Do you want to see nexoya in action and try out the tool? Please share your E-Mail to get the free campaign optimization template. - Published: 2020-03-17 - Modified: 2022-04-11 - URL: https://www.nexoya.com/marketing-campaign-optimization/ - Translation Priorities: Optional --- ### Request a demo > Do you want to see nexoya in action? Get your free DEMO video or schedule a DEMO call with one of our experts. - Published: 2020-03-16 - Modified: 2022-04-11 - URL: https://www.nexoya.com/get-demo-old/ - Translation Priorities: Optional --- ### Contact > With the nexoya marketing intelligence platform you can make data-driven decisions faster than before. nexoya -Marketing management & AI analytics tool. - Published: 2020-03-13 - Modified: 2025-04-08 - URL: https://www.nexoya.com/contact/ - Translation Priorities: Optional --- ### Events > Come and get to know nexoya and its team at one of the upcoming events. Learn how AI can help your marketing performance. Hope to see you there. - Published: 2020-03-12 - Modified: 2025-04-03 - URL: https://www.nexoya.com/events-news/ - Translation Priorities: Optional PFL Lausanne --- ### Integrations > Nexoya connects your digital marketing tools and provides you with meaningful insights into your data faster than ever before. These are our integrations: - Published: 2020-03-12 - Modified: 2023-12-13 - URL: https://www.nexoya.com/integrations/ - Translation Priorities: Optional --- ### Blog > nexoya-blog offers engaging, informative and educative articles about latest industry-related news and important marketing topics. Check our latest posts! - Published: 2020-03-09 - Modified: 2024-09-18 - URL: https://www.nexoya.com/blog/ - Translation Priorities: Optional --- ### Our Story > Are you curious to know how nexoya started? The story behind nexoya: how it all started - Read now and find out more at nexoya.com - Published: 2020-03-05 - Modified: 2023-09-14 - URL: https://www.nexoya.com/our-story/ - Translation Priorities: Optional --- ### Team > This is the team that moves nexoya forward. Each one of our team members is on board to bring data-driven decisions to our users. nexoya.com - Published: 2020-03-05 - Modified: 2025-05-28 - URL: https://www.nexoya.com/about-us/ - Translation Priorities: Optional --- ### Success Stories > Check out Nexoya's Case Studies and see how customers in a variety of industries have seen the impact of portfolio management in advertising. - Published: 2020-03-04 - Modified: 2025-02-27 - URL: https://www.nexoya.com/case-studies/ - Translation Priorities: Optional --- ## Case Studies ### Scholl’s Journey to Strong Revenue Growth with Dynamic, Data-Driven Optimization > Over the first few months of working with Nexoya, Scholl achieved a significant revenue uplift. Find out more about data-driven optimization! - Published: 2025-06-04 - Modified: 2025-06-04 - URL: https://www.nexoya.com/case-studies/scholls-journey-to-strong-revenue-growth-with-dynamic-data-driven-optimization/ - Case Studies Filters: Ecommerce Overall, 140+ hours saved through automation of repetitive tasks Short overview of Scholl: Scholl is a global leader in comfort footwear, renowned for combining over a century of innovation with contemporary design. Headquartered in Milan, Italy, the brand continues to pioneer foot care through its unique fusion of comfort, proven technologies, and sustainable craftsmanship. With roots dating back to the 1960s - an era that defined Scholl as a symbol of freedom, style, and well-being - the company has earned a lasting place within the apparel and fashion industry. Today, Scholl operates in over 70 countries with more than 10,000 points of sale worldwide, inspiring confidence and comfort with every pair. Challenge: Ambitious Revenue Goals & Lack of Cross-Channel Visibility Managing performance marketing today is a complex challenge - especially when you're running over 40 campaigns across multiple platforms such as Meta, Google Ads, Microsoft Ads, and Criteo. This is the reality for Scholl’s marketing team, who are continuously focused on driving ambitious revenue growth in a fast-moving, competitive environment. Together with their Italian marketing agency, Ciaodino, the team had built a strong foundation. However, the increasing complexity of cross-channel campaign management revealed critical challenges: siloed data, limited cross-channel visibility, and time-consuming manual processes for optimization and budget adjustments. Without a unified view of performance, it became nearly impossible to optimize budgets effectively or quickly detect when campaigns were reaching saturation. The challenge was further intensified by Scholl’s seasonal demand shifts- booming in summer, dipping in winter - which meant budgets had to be continuously adjusted and re-evaluated. Paolo... --- ### Stroili’s AI-Powered Success: 31.6% Revenue Uplift & 690% ROI in Just Three Months > Stroili success story: the impact of Nexoya’s AI optimizations far exceeded the platform’s costs, leading to an outstanding 690% ROI. - Published: 2025-03-18 - Modified: 2025-03-18 - URL: https://www.nexoya.com/case-studies/stroilis-ai-powered-success-31-6-revenue-uplift-690-roi-in-just-three-months/ - Case Studies Filters: Ecommerce Achieving +31.6% revenue uplift and 690% ROI in just three months Short overview of Stroili Founded in 1996, Stroili redefined the jewellery industry by making stylish, high-quality pieces accessible to everyone. Today, Stroili, part of the THOM group,  is a leading player in Italy’s jewellery market, operating 395 owned stores, employing 2,500+ people, and partnering with 1,000+ authorized retailers across the world. Stroili’s commitment to affordability, innovation, and exceptional customer experience fuels its growth across both physical and digital channels. Short overview of Wavemaker Wavemaker is Italy’s leading media agency, partnering with top brands like L’Oréal, Sky, and Stroili. Its mission is to leverage media to drive business growth for its clients. Through continuous innovation, the agency provides expert consulting and tailored solutions, helping brands navigate an ever-evolving landscape. Challenge: Scaling Performance to Meet Ambitious Targets The Stroili E-commerce team was pushing for growth, but scaling performance while maintaining efficiency in a very dynamic market proved challenging. Efficiently optimising the budget was difficult and time-consuming. To navigate this complex landscape, Stroili collaborated with Wavemaker, their trusted media agency in Italy, to optimize their marketing performance. Together, they explored new strategies and tools to enhance efficiency and profitability. Key Challenges: Data-rich, but lacking actionable insights – Stroili already implemented an attribution system, but scaling up the media investment remained a challenge across so many campaigns. Advertising portfolio saturation – With the competitive market situation and highly saturated existing setup the team struggled to unlock new growth opportunities and further optimize their existing portfolio. Shifting performance goals – Alternating goal setting between ROAS-driven scaling... --- ### Achieving More with Less: Flaschenpost Hits +22% ROAS and decreases CRR successfully by 18.5% > Flaschenpost reduced their CRR by 18.5%, surpassing their target, leading to an increase in their ROAS of over 22%. Find out more. - Published: 2025-01-28 - Modified: 2025-01-29 - URL: https://www.nexoya.com/case-studies/achieving-more-with-less-flaschenpost-hits-22-roas-and-decreases-crr-successfully-by-18-5/ - Case Studies Filters: Ecommerce Achieving +22% ROAS increase while cutting CRR by 18.5% Short overview of Flaschenpost Flaschenpost stands as the largest online wine retailer in Switzerland, showcasing an inspiring story of growth and success. Founded in 2007 by wine enthusiasts Renzo Schweri and Dominic Blaesi, what began as a passion project in a shared student apartment has transformed into a market leader in online wine retail.   From the start, Flaschenpost set out with a clear mission: to provide customers with an exceptional wine shopping experience. They launched with an impressive selection of 2,000 wines. Over the years, the company has experienced remarkable growth, and today, their catalogue features over 30,000 wines, firmly establishing itself as the leading destination for online wine shopping in Switzerland. The Challenge: Striving for Greater Efficiency Without Compromising Performance Flaschenpost's marketing team has a clear focus on driving revenue and consistently hitting their targets. As part of their ongoing efforts to refine performance, they aimed to optimize their complex ad campaigns for greater efficiency, enabling them to maintain and respect a strict cost-revenue ratio. With a multi-channel setup spanning Google Shopping, Microsoft Ads, Meta, and Criteo, the team managed over 35 campaigns across four languages. Each campaign included hundreds of products, making dynamic optimization increasingly difficult and resource-intensive. The team’s primary objective was to sustain revenue growth while effectively managing costs. To accomplish this, they were searching for an AI-driven solution capable of enhancing campaign performance to reach their ambitious cost-revenue ratio target. Smooth Onboarding and a Head Start in Optimization Flaschenpost started their collaboration with Nexoya in... --- ### Navigating Market Volatility: Strategic Efficiency with Nexoya > At the beginning of the year, bike-components decided to test Nexoya's AI marketing analytics tool, starting their three-month pilot phase. The results exceeded their expectations. - Published: 2024-08-15 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/bike-components-success-story-navigating-market-volatility-strategic-efficiency-with-nexoya/ - Case Studies Filters: Ecommerce +200 campaigns optimized across 4 channels Short Overview of bike-components bike-components, founded by passionate cyclists Marcus Wenkel and Klaus Hoenig in 1997, has evolved into a leading omni-channel e-commerce company. Based in Würselen, Germany, the company has about 240 employees and generates over 100 million euros in revenue with its 68,000 products. Specializing in bikes, bike components, tools, clothing, and accessories, bike-components caters to sport enthusiasts, hardcore athletes, and professionals alike. Breaking the Silos and Overcoming Market Volatility with In-House Optimization As bike-components continued to grow, they faced several challenges that hindered their ability to optimize their marketing efforts and maintain efficiency.   1. Complexity of Setup and Time-Consuming Processes Having successfully established a strong market position by focusing on a clear niche and providing high-quality services, bike-components was poised for further growth. Recognizing the importance of maintaining a presence across multiple channels, they initially relied on various marketing agencies to manage these channels separately. However, this needed a different approach to satisfy the growing business. Managing each channel in isolation led to a lack of holistic overview, unrealized potential, and missed optimization opportunities. Very soon the team realized that they needed a comprehensive, cross-channel view to fully leverage their potential. As a result, last year, bike-components decided to build their own performance marketing department to break down silos and manage these processes in-house. The primary goals of this department were to optimize ROAS and POAS, ensuring the company could continue to grow effectively. Despite their efforts, the complexity of their advertising setup across numerous channels—including display... --- ### Vodafone Success Story: Achieving a 13% Sales Uplift through Cross-Channel Orchestration based on Advanced A/B Testing > The AI-driven cross-channel-portfolio optimized by the generally applicable platform of Nexoya witnessed a 13 percent higher uplift in sales than the uplift achieved in the portfolio optimized with the customized models. - Published: 2024-04-18 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/achieving-a-13-sales-uplift-through-cross-channel-orchestration-based-on-advanced-a-b-testing/ - Case Studies Filters: Telco & Energy 13% uplift in Sales thanks to Nexoya A Brief Overview of Vodafone Italia: Vodafone Italia is part of the Vodafone Group, one of the largest telecommunications conglomerates globally, with 362 million customers, including 115 million mobile network, 25 million fixed network customers. Operating in 22 countries in mobile networks and holding partnerships in 42 others, Vodafone also provides fixed network services in 17 markets. Dual Quest for Digital Marketing Optimization and Revenue Growth In the dynamic realm of the telecom industry, Vodafone Italia faced significant challenges: Evolving Sector Demands: The need to continuously adapt and optimize a broad spectrum of digital marketing channels. Integration for Growth: A crucial goal was to ensure these channels worked together seamlessly to maximize revenue growth. Vodafone's marketing team aimed to determine the most effective allocation of their marketing budget across various channels to enhance revenue and their overall sales. Recognizing the complexity of optimizing such a diverse array of channels was beyond manual capabilities, the marketing team sought an AI-driven solution. This tool needed to not only manage but optimize large volumes of data across multiple channels with the main goal of reaching better return on ad spend. The team was committed to exploring innovative solutions in the market to tackle these challenges effectively. A/B Testing Setup: Nexoya's Generic Solution vs. Expert-Designed  Custom Models In an effort to optimize their digital marketing campaigns, Vodafone Italia conducted an A/B test comparing two different models. On one side, a custom model developed by a group of experts,  tailored specifically for Vodafone Italia’s needs,... --- ### ZKB Success Story: Boosting Performance by 46.8% > Target CPL achieved in only 3 weeks. Add-To-Carts up by 47%. Discover the highlights from our fruitful collaboration with ZKB and Webrepublic. - Published: 2024-03-05 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/zkb-success-story-achieving-target-cpl-and-a-47-jump-in-add-to-carts/ - Case Studies Filters: Banking & Insurance Boosting performance by 46.8% A short overview of Zürcher Kantonalbank (ZKB):  Established in 1870 in Zurich, Switzerland, Zürcher Kantonalbank (ZKB) is a leading universal bank in the Greater Zurich Area today, with national roots and international reach. ZKB offers a comprehensive range of financial products and services to cater to the diverse needs of its clientele. The bank's core activities include financing businesses, asset and wealth management, trading, capital market transactions, deposits, payment transactions and card business. Situated at the core of Zurich city, with an extensive network of 51 branches in the canton of Zurich, ZKB stands as one of Switzerland's premier financial institutions. Working together with its lead agency Webrepublic, one of the leading digital marketing specialists in Switzerland, ZKB is dedicated to maintaining its leadership and competitive advantage through a focus on innovative strategies. A short overview of Webrepublic: Webrepublic, established in 2009, is a leading 360o marketing agency based in Switzerland. The agency employs over 240 professionals and serves over 120 Swiss and international companies, offering comprehensive marketing- and technology services. Charting a New Course: ZKB leveraging Technology for AI-Driven Marketing Efficiency and Innovation In the face of rising costs and intensifying competition in their retail banking product portfolio, the ZKB marketing team was focused on achieving greater efficiency and a more pronounced competitive edge.   Navigating through the highly competitive market of retail banking, their objective was to enhance performance and develop strategies that would set them apart from their rivals. One of the key challenges they faced was siloed... --- ### Yello Success Story: AI-powered Automation & Unified Reporting > Discover Yello's breakthrough with Nexoya: AI-driven optimizations, unified reporting, and enhanced ad performance across channels. - Published: 2024-01-23 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/yello-success-story-ai-powered-automation-unified-reporting/ - Case Studies Filters: Telco & Energy All-in-one: holistic view across 9 channels A short overview of Yello Strom Yello Strom GmbH, based in Cologne, is one of the largest electricity and gas providers in Germany, supplying both private households and small and medium-sized enterprises (SMEs). As a wholly-owned subsidiary of EnBW AG, Yello has carved out a niche by combining traditional energy supply with innovative, forward-looking solutions, thus underlining its commitment to good energy and environmental compatibility. A Need for Centralized Reporting and Enhanced Transparency Yello, a leading company in the energy sector, recognized the value of multi-channel marketing in the complex digital landscape. However, when managing ads across multiple channels, Yello's marketing team was faced with fragmented data from individual publishers and lacked a holistic view of campaign effectiveness. This made it difficult to optimize advertising strategies and accurately assess their impact on revenue. In addition, the integration of new platforms and publishers was associated with a high level of ongoing operational activities. As the team works entirely in-house, all campaigns and platforms also have to be managed and optimized in-house. The further integration of additional channels adds to the complexity and operational workload. Confronted with these challenges, Florian Bräuer, Product Lead Performance Marketing and Digital Sales, sought a solution that would enable more informed, data-driven decision-making and streamlined reporting. The aim was to be able to quickly analyze and evaluate the success of marketing activities and obtain a consolidated overview of ad performance across all channels. The goal encompassed boosting efficiency through AI-enabled campaign optimization and integrating a solution for... --- ### Assura Success Story: 24% increase in calculator entries with Nexoya's campaign optimization > Assura, a trusted provider for over 900,000 policyholders, partnered with Nexoya to optimize their marketing campaigns. The result? An outstanding 24% increase in calculator entries! - Published: 2023-11-07 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/assura-success-story-24-increase-in-calculator-entries-with-nexoyas-campaign-optimization/ - Case Studies Filters: Banking & Insurance 24% increase in calculator entries A short overview of Assura With its headquarters in Pully, Switzerland, Assura is one of the leading players in the Swiss health insurance market, entrusted by more than 900’000 policyholders. Offering a broad spectrum of health insurance services and products, Assura is committed to simple, high-quality interactions that deliver tangible added value for its customers. Assura aims to retain its leading position in the market and ensure the success of its performance marketing activities. Tackling Market Pressure and Channel Overload In the rapidly evolving digital landscape, Assura, a leading player in the competitive health insurance market, recognized the importance of efficient marketing budget allocation and optimization of campaign performance across multiple channels such as Meta, Google Ads, local performance vendors and Video. However, due to the lack of a unified view of their cross-channel performance, Assura's marketing team could not get an overview of the overall campaign performance. As a result, this lack of clarity not only complicated campaign monitoring and optimization but also consumed significant time in the reporting process, making it hard to estimate the overall impact of their marketing efforts. Striving to increase the number of calculator entries and generate higher quality leads, Rasmus Quante, Head of Marketing at Assura, searched for a solution that would enable efficient tracking and optimization of campaigns across all channels. "We were searching for a solution that could provide enhanced transparency and guarantee optimal budget distribution across various channels. Intrigued by the potential of AI-powered optimization, we were eager to witness... --- ### MAGIX Success Story: Increase in total revenue by 83% thanks to Nexoya > With the help of Nexoya's AI-driven solution, MAGIX could allocate their budget dynamically and achieve maximum return on investment. - Published: 2023-06-07 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/magix-success-story-increase-in-total-revenue-by-83-thanks-to-nexoya/ - Case Studies Filters: Ecommerce Increase in total revenue by 83% A short overview of MAGIX MAGIX is a multimedia software company that specializes in creating, editing, and publishing movies and music. The company has been in operation for over 25 years and has won numerous awards. MAGIX offers a wide range of software solutions, including VEGAS and SEQUOIA, which enable users to create engaging and compelling content across various media formats, such as soundtracks, movies, graphics, and websites. With a customer base of over 35 million users, MAGIX is recognized as a leader in the multimedia software sector, particularly in key European markets. The company prioritizes digital transformation and keeps improving its technology stack to help customers increase agility and reduce costs. With branches in Europe, the USA, and China, MAGIX operates on a global scale to meet the needs of its customers worldwide. HQ: Berlin, Germany Industry: Video & music software Size: Over 220 employees  Type: GmbH Optimized channels: Google Ads, Meta, Microsoft Ads Overcoming Siloed Marketing and Sub-Optimal Budget Allocation With a strong marketing channel mix, MAGIX faced a common challenge many marketers struggle with: Siloed marketing efforts and sub-optimal budget allocation across channels Resulting in missed opportunities Wasting resources and unrealized potential  "We were looking for a way to reduce marketing silos and allocate budget most efficiently across marketing channels in order to maximize revenue. " Markus Wenta, Director Customer Acquisition & Analytics MAGIX had been searching for an innovative solution to optimize their campaign performance and achieve a higher return on investment across multiple channels. After conducting extensive... --- ### Yuh’s success story: No more time-consuming excel budgeting > Yuh offers the opportunity to pay, save and invest with just one app with the secure backing of Switzerland’s leading online banks. - Published: 2022-12-01 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/yuhs-success-story-no-more-time-consuming-excel-budgeting/ - Case Studies Filters: Banking & Insurance Up to 62% more sign-ups since using Nexoya A short overview of Yuh Yuh offers the opportunity to pay, save and invest in just one app with the secure backing of Switzerland’s leading online banks. Two of Switzerland's leading financial institutions developed the Yuh app: PostFinance and Swissquote.   HQ: Gland, Vaud, Switzerland Industry: Neobank Size: +50 employees  Type: Scale-Up Optimized channels: Google Ads, Microsoft Ads, Meta, Twitter, Tiktok Automation of performance marketing to reach 100’000 Users  Yuh launched in May 2021 and has come a long way since then. They’ve been constantly growing their customer base with the goal to have 100’000 “Yuhsers” by the end of 2022. Main challenges for Yuh:  Ambitious performance goals and fast-growth Focus on strategy becomes more important, leaving less time for ad operations Many different channels to track performance Sonia Milici, Head of Marketing & Sales at Yuh, recognized the need to increase the performance with the help of AI to reach Yuh's ambitious growth goals and to reduce the operational efforts of her team by automating the budgeting. "As a fast-growing company, we were looking for extra support to reach our goal. Nexoyas' campaign automation met our needs for more performance and less operational work, reducing the cost per sign-up by 39%. " Sonia Milici, Head of Marketing & Sales @ Yuh. Cross-channel performance insight and automated rebalancing all in one place To successfully grow the user base, the marketing team of Yuh knows how important data-driven optimization of digital marketing campaigns is. Previously, data from each channel was exported individually, and the... --- ### Farmy's Success Story: Move from static to dynamic budgets increases conversions by up to 90% > Florian Laudahn, CMO at Farmy, was looking for a solution that helps his team to move into a more automated and smarter way of optimizing its campaigns. - Published: 2022-09-25 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/farmys-success-story-move-from-static-to-dynamic-budgets-increase-conversions/ - Case Studies Filters: Ecommerce Increase in conversions by up to 90% A short overview of Farmy Farmy is the online shop for regional and biological farming goods. They offer a huge range of hand-picked products from over 1’200 authentic producers. Optimization of geo-based campaigns Farmy runs over 300 campaigns on five channels across four central regions and different product types such as vegetables, drinks and meat. The complexity of the campaign structure and the dynamicity of the ad prices across channels and geographies require enormous resources to optimize it smartly and continuously.   Main challenges for Farmy:  Fast-changing market conditions and seasonality of product offering Large number of campaigns for four independent geo locations Time- and resource limits to monitor performance across multiple channels Therefore, Florian Laudahn, CMO at Farmy, was looking for a solution that helps his team to move into a more automated and smarter way of optimizing its campaigns. Nexoya's automated and ai-driven solution was a perfect fit. "We searched for a way to move from a static budget planning into a dynamic & data-driven approach - taking away our cognitive load on what channel is more important and smartly move it to the right spot. With Nexoya we saw exactly this potential”   Florian Laudahn, CMO at Farmy Implementation of automated campaign optimization  Farmy reliably delivers fresh products directly to your doorstep; no surprise that geolocation matter a lot in their advertising setup. Therefore, four portfolios were created in Nexoya, representing the focus regions for their advertising activities. This gave Farmy an easy overview of how each respective... --- ### Skribble’s Success Story: How Nexoya automated time-consuming operational work and lowered CPL by 54%  > Skribble was looking for an easy way to improve cross country budget allocation for their digital marketing campaigns. Moreover, they wanted - Published: 2022-06-14 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/skribbles-success-story-how-nexoya-lowered-cpl/ - Case Studies Filters: Other 54% lower CPL thanks to Nexoya A short overview of Skribble With Skribble, users can easily sign contracts electronically and legally valid worldwide. Optimize cross country budget allocation Skribble was looking for an easy way to improve cross country budget allocation for their digital marketing campaigns. Moreover, they wanted to improve conversion value of their campaigns. Therefore, Nexoya was a perfect fit to assist and work together to achieve these goals. Main challenges for Skribble: Free up time for strategic and tactical decisions to keep on growing Budget allocation across channels and countries is time-consuming Finding new ways to increase conversions and overall digital marketing performance Implementation of automated budget allocation for cross-country campaigns After an easy onboarding session, the data from Skribble was aggregated and normalized. As a result, Skribble now has a holistic overview of their marketing performance via Nexoya platform, but most importantly, they are able to easily monitor and manage their cross-channel marketing campaigns. The aim was to increase the conversion value in Germany and Switzerland. Already just in a couple of weeks, Skribble could free up its hands from manual monitoring of cross-channel campaigns and was able to direct its energy toward more tactical and strategic assignments/engagements. Budgets were optimized and fully automated, giving Skirbble time to focus on strategic topics. With Nexoya, Skribble lowered its CPL (Cost per lead) by over -54% Every two weeks optimization cycles were held together with Nexoya and Skribble. Personal meetings with Nexoya experts enabled the possibility to have a transparent and hands-on view of... --- ### Mobiliar’s Success Story: Fully automated optimization - streamlined ad operations and more conversions! > Mobiliar was looking to increase its performance over multiple product categories. There are top and low funnel activities for each product... - Published: 2022-05-19 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/mobiliars-success-story-fully-automated-optimization/ - Case Studies Filters: Banking & Insurance 51% more premium calculator entries A short overview of Mobiliar Mobiliar is Switzerland's oldest private insurance and pension company that insures every third household and every third company in Switzerland. Increase performance  with the help of machine learning Mobiliar was looking to increase its performance over multiple product categories. There are top and low funnel activities for each product category that target different marketing goals. The challenge was to optimize this diverse Marketing Mix while simultaneously keeping the operational costs down. Main challenges for Mobiliar: Manual tracking of performance across channels and products Manual adjustments of budgets in campaigns Different conversion values for products Top vs low funnel campaigns: Covering whole spectrum of their funnel: - Top funnel campaigns focusing on “Produktseite Angeschaut” (e. g. product page views) and Low funnel campaigns focusing on “Start-process of the premium calculator”. Automated budget allocation and campaign optimization from Nexoya Mobiliar first started working with Nexoya in 2020. Since then, more and more product categories are being optimized. The collaboration of Mobiliar and Nexoya is a great success for several reasons. Combining different product categories into one optimization portfolio was possible due to the flexibility of Nexoya's algorithms to take individualized conversion values into account. In addition, each step for each product was assigned a conversion value making it easy to optimize true business value. Further, the project's success depended on the ability to optimize a mix of different goals. Nexoya optimized towards consideration in the mid-funnel and actual conversions in the low funnel. The results were actionable insights... --- ### Jeep® Success story: 39% more test drives in one month with Nexoya’s Campaign Optimization > Find out how in just one month Jeep optimized their marketing performance and achieved 39% more conversions with Nexoya. - Published: 2022-02-02 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/jeep-success-story-39-more-test-drives-in-one-month-with-nexoyas-campaign-optimization/ - Case Studies Filters: Travel & Mobility 39% more test drives in one month A short overview of Jeep® & Publicis Media Jeep® is a well-known automotive brand available in more than 140 countries worldwide. Founded in 1941, Jeep® is one of the leading SUV brands. Initially established in the United States, the Jeep® brand is now owned by European-American conglomerate Stellantis and distributed by FCA Switzerland SA - Astara in the Swiss market. Working together with Publicis Media, one of the largest marketing and communications companies globally, Jeep® aims to keep the leading positions and continue flourishing in the very competitive SUV segment. Highly competitive market and time-consuming data analysis Operating in a highly competitive market, the Jeep marketing team knows how important it is to be data-driven. To ensure the high quality and effectiveness of their marketing efforts, Jeep is working together with the widely-experienced marketing agency - Publicis Media.   Being experts in their field, the Publicis Media agency helps Jeep to manage and regularly monitor its marketing campaigns across multiple channels. One of the main KPIs is the number of test drive requests. To receive high traffic to the lead form, as well as leads (aka test drive requests), Publicis Media runs multiple ad campaigns with a fixed lifetime budget on three marketing platforms simultaneously: Facebook, Linkedin, and Display & Video 360 (DV360). Operating in a highly competitive market the only way to have a competitive advantage is multi-channel campaign optimization. “We were searching for the solution that could help us better understand our data and would allow us to get the... --- ### Generali Switzerland: 72.5% more Conversions with Nexoya's Campaign Optimization > Reaching 72.5% more conversions with Nexoya’s Campaign Optimization. Read more about Generali Switzerland's Case Study! - Published: 2022-01-23 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/generali-success-story/ - Case Studies Filters: Banking & Insurance 72% more conversions thanks to Nexoya A short overview of Generali Switzerland Generali Switzerland insures more than one million customers and offers products for every situation in life. These include property insurance, legal protection insurance, life insurance, and pension solutions. Generali partners with start-ups to develop innovative products. In 2018, the company became the first insurer in Switzerland to launch a digital pillar 3a. Generali Switzerland is part of the Generali Group, one of the world’s leading insurers, headquartered in Trieste, Italy. Generali has two head offices in Switzerland – one in Adliswil and one in Nyon – and operates a wide network of agencies throughout the country. Static budget and Data complexity In 2020 Generali Switzerland introduced an always-on strategy for their digital campaigns. This strategic setup allowed the company to outsmart the competition that was heavily investing in media buying. Consequently, it was clear from the beginning that Generali Switzerland can only compete with pure biddable media, data-driven audiences, and dynamic ads. However, as it turned out,  traditional campaign planning and optimization were not capitalizing on the new setup. The budget was too static, and channel-oriented budget assignment made it impossible to quickly react to market changes. Maurizio Miggiano, Head of Customer Journey at Generali Switzerland, realized that this lack of flexibility might lead to a loss of potential gain and profit. Therefore, he decided that to remain competitive in the market, Generali Switzerland needed a more innovative approach. He was eager to find a solution that could provide more dynamic budget allocation and... --- ### Swisscom Success Story: 38% more conversions for a multi-channel campaign with the help of Nexoya’s AI algorithms > Swisscom case study: achieving 38% more conversions for a multi-channel campaign with Nexoya. Read the entire case study here. - Published: 2021-10-07 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/swisscom-case-study-more-conversions-for-a-multi-channel-campaign/ - Case Studies Filters: Telco & Energy 38% more conversions for a multi-channel campaign Swisscom is the leading telecommunications, Internet and fixed network provider in Switzerland and offers IT products, as well as IT solutions for B2C & B2B. Headquarters are located in Bern, Switzerland. Boosting marketing performance even further with machine learning Swisscom’s B2B marketing department handles complex cross-channel marketing campaigns and executes them in a successful manner. Nevertheless, Swisscom was eager to find new, innovative ways to get even more out of their multi-channel marketing campaigns, by improving their marketing performance even further. The main goal was to generate more leads by getting more users to register for an upcoming event. Main challenges for Swisscom: Taking their complex campaign management to a new level. Finding new, innovative ways to enhance the campaign performance by leveraging 1th party data such as Oracle Eloqua information, to optimize their campaigns. Getting more value out of marketing budgets without spending more. Integration and testing of AI-technologies into digital marketing processes. The key objective was to find out how machine learning could boost the efficiency of already advanced and complex multi-channel marketing performance in a way that wouldn’t be possible otherwise. “Thanks to Nexoya`s machine learning algorithms, we were able to improve the conversions of our multi-channel social media campaigns by up to 38% in only 3 weeks, that's stunning. ” - Milos Radovic - Head of Marketing Strategy & Development at Swisscom. Smart marketing budget allocations with Nexoya The main solution provided by Nexoya is multi-channel campaign budget allocations based on machine learning algorithms. Weekly optimization sessions... --- ### Kardex's Success Story: 40% time saved on reporting and data analysis > Thanks to Nexoya, Kardex was able to cut its overall marketing operational costs by 40%. Find out more now. - Published: 2021-05-06 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/kardexs-success-story-40-time-saved-on-reporting-and-data-analysis/ - Case Studies Filters: Other 40% time saved on reporting and data analysis A short overview of Kardex Kardex is a global industry partner for intralogistics solutions and a leading supplier of automated storage solutions and material handling systems. The holding consists of two entrepreneurially managed divisions, Kardex Remstar and Kardex Mlog. Kardex Remstar develops, produces, and maintains dynamic storage and retrieval systems and Kardex Mlog offers integrated materials handling systems and automated high-bay warehouses. The two divisions are partners for their customers over the entire life cycle of a product or solution. This begins with the assessment of customer requirements and continues through planning, realization, and maintenance of customer-specific systems. It ensures a high level of availability combined with low total cost of ownership and operation. Approximately 1,900 employees in over 30 countries work for Kardex. Kardex Holding AG has been listed on the Swiss SIX Stock Exchange since 1987. Vast volumes of unstandardized data and time-consuming reporting To remain a market leader and continue growing their client base, the Kardex Marketing & Communication team was always aiming to better understand their lead sources and regularly measure their channels' effectiveness and conversion rates to generate more qualified leads and optimize the overall ROI.   For that purpose, Kardex actively uses several marketing channels for managing their activities, such as LinkedIn, Facebook, Hubspot, Salesforce, Google Ads, and Google Analytics. However,  over time, it became clear that to estimate the marketing efforts' effectiveness, it was necessary to continuously track the performance across all channels. For that reason, the Kardex team was using manual calculations in... --- ### Lenzerheide's Success Story: multiple hours saved in manual reporting > "We save 2-3 days per month in work, and in addition, get astonishing insights into our data." Read more about Lenzerheide's Success Story! - Published: 2021-04-10 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/lenzerheides-success-story-multiple-hours-saved-in-manual-reporting/ - Case Studies Filters: Travel & Mobility Saving 2-3 days per month on manual reporting A short overview of Lenzerheide Marketing & Support AG The Lenzerheide Marketing & Support AG (LMS AG) was founded in 2009, uniting the region’s marketing and tourism activities under one organization rather than having multiple small marketing and tourism enterprises operating locally. After reorganizing in 2018, LMS AG began focusing specifically on marketing and communications efforts for the region, working to the objective of making the Lenzerheide holiday region one of the top ten mountain destinations in Switzerland.   Headquartered in the heart of the Lenzerheide region, the business drives the marketing efforts of the holiday destination, showcasing the range of activities and attractions: from skiing and sledding in winter to hiking and biking in summer.   Multiple channels and vast volumes of data resulting in a lack of transparency In order to drive visitors and keep Lenzerheide as one of the top ten Swiss mountain destinations, the LMS AG marketing team needed to fully understand the impact of their marketing campaigns—be it brand awareness, performance, or loyalty driving. Additionally, understanding trends in the marketing funnel and monitoring competitor performance was also of key importance to the team.   They needed to know which campaigns were performing to expectations and which weren’t, but with over ten different marketing platforms and a multitude of channels, extracting these insights was a huge challenge. The vast volumes of data meant it was a complex and time-consuming process that often lent itself to error and in-transparency. Manual reports didn’t allow for an easy understanding of data trends... --- ### CSS’s Success Story: How Nexoya’s campaign optimization improved ROAS by 30% > Find out how cross-channel optimization on paid media can be very successful with the help of modern artificial intelligence (AI). - Published: 2020-02-20 - Modified: 2024-12-31 - URL: https://www.nexoya.com/case-studies/css-case-study-landing-page/ - Case Studies Filters: Banking & Insurance Increase in ROAS by 30% thanks to Nexoya CSS is a leading Swiss health insurance company and with a customer base of over 1. 7 million, also the largest health insurance of Switzerland. Short overview of CSS Insurance company in Health and Property industry Insurance company in Health and Property industry Founded in 1899 1. 7 million health insurance customers 2,800 employees Headquarters in Lucerne, Switzerland Analysis of marketing spendings across various marketing channels CSS leverages a vast number of marketing channels simultaneously for their marketing activities. To stay ahead of the competition, professional and accurate execution and tracking of these campaigns across all channels is very important. Tracking the spendings and analyzing them against ad performance in cooperation with various agencies is key to optimizing the return-on-adspend (ROAS), but on the other hand, it is very time consuming. Due to the fact that the health insurance market is highly competitive, CSS is searching for ways to gain advantage and to smartly allocate marketing budgets. Consequently, CSS is exploring new approaches to improve its efficiency in marketing as well as to boost its ROAS. Therefore, the goal of Marcel Engelberger (Head of Digital Marketing at CSS) is to maximize the conversions and impressions of their marketing campaigns with optimized budget allocation. Smart budget allocation with nexoya’s predictive analytics techniques The objective was to show that cross-channel optimization on paid media can be very successful with the help of modern artificial intelligence (AI). By using nexoya’s newest machine-learning techniques, important performance indicators like impressions or conversions were predicted and optimized towards... --- ## Posts ## Blog ### Causal Impact Analysis as a Validation Method > What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article! - Published: 2024-12-19 - Modified: 2025-03-28 - URL: https://www.nexoya.com/blog/causal-impact-analysis-as-a-validation-method/ - Blog category: Performance Marketing What is Causal Impact Analysis and how does it work? Learn the basics, its importance, and applications in our latest article! At Nexoya, one of the key validation methods we use to measure the impact of our interventions is Causal Impact Analysis. Understanding how this method works and interpreting its results can unlock valuable insights into the effectiveness of marketing decisions. In today’s blog, we will break it down for you in simple terms and explain its significance and applications, helping you better leverage data-driven insights for your business. Without further ado, let’s dive in! Table of Contents: What is Causal Impact? Causal Impact Analysis: How Does it Work?   Interpreting the Results Applications of Causal Impact Analysis Causal Impact Analysis at Nexoya What is Causal Impact? Causal Impact is a powerful statistical method that helps you measure the effect of an intervention or event on a time series. Developed by Google, it uses Bayesian structural time-series models to compare observed outcomes with what would have happened if the intervention hadn’t occurred—a scenario known as the counterfactual. Simply put, Causal Impact answers the question: "What would the data look like if no intervention had been made? " This method is incredibly valuable in fields like marketing, economics, and healthcare, where understanding the real impact of specific changes or strategies is critical. The Causal Impact is one of the many synthetic control techniques that can be used as a proxy for A/B testing. This is particularly useful when building and setting up an A/B testing is impractical to implement. Causal Impact Analysis: How Does it Work? To calculate the causal effect, Causal Impact relies on... --- ### AI as a Game-Changer for Performance Marketing: Five Trends Shaping 2025 > Ready to thrive in 2025? Stay ahead of the curve with the five most impactful performance marketing trends you need to know. Dive in now! - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://www.nexoya.com/blog/ai-as-a-game-changer-for-performance-marketing-five-trends-shaping-2025/ - Blog category: Performance Marketing Artificial Intelligence (AI) continues to reshape the landscape of performance marketing, evolving from a buzzword to a central strategic tool. With consumer enthusiasm returning and businesses exploring AI’s potential, 2025 presents both exciting opportunities and critical challenges.   In this blog, we will talk about  five pivotal trends that will define the future of performance marketing. 1. AI Gains Wider Acceptance Among Consumers and Businesses AI adoption is accelerating across industries, driven by its ability to optimize operations and create value. A recent survey shows that many companies are actively exploring AI, with a significant portion already implementing its solutions. This growing trust in AI is mirrored by consumers, who increasingly embrace its role in enhancing personalization and efficiency in their purchasing journeys. For performance marketers, AI has evolved from being seen as a potential threat to jobs into a crucial ally for decision-making and efficiency. Indeed, nowadays, algorithms often assist businesses in making informed choices, from budget allocation to audience segmentation. To stay competitive in today’s fast-paced market, it’s crucial for companies to embrace the transformative power of AI technologies. Businesses that delay integrating AI risk falling behind more agile competitors who are using it to innovate and adapt effectively. 2. Generative AI Revolutionizes Content Creation Content remains king, and generative AI is its newest architect. From personalized text to visually stunning videos, AI tools enable marketers to create engaging materials tailored to specific audience needs. According to industry surveys, nearly 40% of businesses now use generative AI for marketing... --- ### 7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing > Wonder how to make your Marketing Mix Model actionable? Follow these 7 steps to unlock the full potential of your data and drive better ROI! - Published: 2024-10-30 - Modified: 2024-11-28 - URL: https://www.nexoya.com/blog/7-steps-to-make-your-marketing-mix-model-actionable-for-performance-marketing/ - Blog category: Performance Marketing Did you know that half of all Marketing Mix Models (MMMs) fail to be implemented in real-world execution, essentially becoming expensive shelf-warmers rather than practical tools? The key to creating truly actionable MMMs lies in proper tactical segmentation—moving beyond broad channel-level analysis to examine specific tactics like brand search versus generic search, while setting clear boundaries and ensuring clean, structured data from the start. Photo by Francisco De Legarreta C. on Unsplash You just built your Marketing Mix Model (MMM) or got first results from your data science team - great! Now comes the critical question: what’s next? How do you leverage these insights to effectively optimize your budget across channels like Google Search, Meta, TikTok, or Microsoft Ads? If you’re feeling uncertain about how to apply these MMM results, you’re not alone. Many performance marketing experts encounter this challenge, and transforming MMM insights into actionable strategies can be complex.   In this blog, we’ll share valuable lessons we’ve learned from working with clients who, after building their MMM, struggled to make it actionable. More importantly, we’ll explore how to avoid common pitfalls and ensure that your Marketing Mix Model drives real, tangible results for your campaigns. Table of Contents: The Real Challenge: Why Many Marketing Mix Models Fail Why Is This a Problem? Seven Steps to Make Your Marketing Mix Model Results Actionable Summary The Real Challenge: Why Many Marketing Mix Models Fail Did you know that nearly 50% of Marketing Mix Models can't be applied in real-world scenarios? (Spoiler: statistic from our own research/QA in 50+ calls with clients) That’s a problem, especially in performance marketing. Why? A good MMM should do more than just reveal past results and highlight which campaigns or tactics drove higher ROI. Ideally, it should provide clear, actionable steps for your budget allocation, helping you determine the most efficient way to invest across channels. When a model isn’t actionable... --- ### Performance Marketing - 2024 Trends > Uncover 2024's key performance marketing trends with Nexoya. Explore AI-driven innovations that are reshaping the industry. - Published: 2024-01-17 - Modified: 2024-01-17 - URL: https://www.nexoya.com/blog/performance-marketing-2024-trends/ - Blog category: Performance Marketing Uncover 2024's key performance marketing trends with Nexoya. Explore AI-driven innovations that are reshaping the industry. As we step into 2024, the marketing world is witnessing a revolution, spearheaded by Artificial Intelligence (AI). At Nexoya, we've been closely monitoring this evolution. AI's role in performance marketing is not just about data analytics; it's about reshaping the entire landscape. Here are the five key trends that every performance marketing professional needs to know. 🌐 Next-Gen Ads: New channels in sight The landscape of advertising channels in 2024 is rapidly expanding, thanks to generative AI.   This technology is adept at learning from various data forms and creating fresh, personalized content and real-time advertisements. A prime example is the rise of platforms like Clubhouse, which evolved into a powerful advertising platform due to its unique network-based approach. Looking ahead, we anticipate a similar trend with AI-driven platforms, offering novel avenues for targeted advertising. 🎨 AI in creativity: Revolution in content Generative AI is revolutionizing content creation. We've seen significant strides in AI's capability to produce text, images, and videos. For instance, platforms like Synthesia and HeyGen are pioneering in generating avatar-based video content. This trend signifies a shift towards highly customized content tailored to specific industries and audiences. Google’s Performance Max is a testament to this, leveraging AI for crafting visually compelling advertising materials. The future holds a seamless integration of AI in generating diverse content formats across advertising platforms. 💻 Beyond Screens: AI's New Interface In 2024, technology is transcending conventional screens. Innovations such as the "Humane AI Pin," projecting content onto one's hand, exemplify this shift. These... --- ### Mastering Marketing Mix Modeling: Your Key to Unleashing Greater Sales Impact > Discover marketing mix modeling in our new blog: decode past trends, shape the future, and maximize ROI in a dynamic market. - Published: 2023-07-18 - Modified: 2023-07-19 - URL: https://www.nexoya.com/blog/mastering-marketing-mix-modeling-your-key-to-unleashing-greater-sales-impact/ - Blog category: Performance Marketing Discover marketing mix modeling in our new blog: decode past trends, shape the future, and maximize ROI in a dynamic market. In today's fast-paced digital landscape, with countless marketing channels and complex customer journeys, figuring out the best way to use your marketing budget can sometimes feel like shooting in the dark. Ready to explore the world of Marketing Mix Modeling (MMM)? In this article, we demystify this powerful analytical approach. Whether you’re an experienced marketer or new to the field, our comprehensive guide equips you with the knowledge and tools to leverage marketing mix modeling effectively. Let’s deep dive! Long story short Marketing Mix Modeling (MMM) optimizes your online performance by using historical data to gauge how different marketing activities affect sales. Its importance has grown with reduced tracking capabilities, providing key insights for future strategy planning and enabling better budget allocation across marketing channels. MMM involves different types of models that uncover connections between marketing efforts and business outcomes. The method calculates the impact and return on investment (ROI) of each marketing channel and generates response curves to help optimize budget allocation. Open-source tools like Meta's Robyn and Google's LightweightMMM provide practical solutions for running a Marketing Mix Model. Robyn uses a Ridge Regression approach, while LightweightMMM uses a Bayesian approach. Challenges to implementing MMM include selection bias, data limitations, and model selection. It's crucial to have adequate and quality data for effective implementation. MMM differs from Multi-Touch Attribution (MTA), which credits every touchpoint along the customer journey. MMM provides a broader perspective, while MTA focuses more on the individual touchpoints. Nexoya optimizes the marketing mix by integrating a... --- ### Understanding Smart Bidding and its Most Common Strategies - TROAS and TCPA > Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA). - Published: 2023-03-27 - Modified: 2023-07-26 - URL: https://www.nexoya.com/blog/understanding-smart-bidding-and-its-most-common-strategies-troas-and-tcpa/ - Blog category: Performance Marketing Let's deep dive into the topic and look into Smart Bidding and its two most common strategies - Target ROAS (TROAS) and Target CPA (TCPA). In our last article, we discussed how to choose the right bidding strategy for your business and looked at automated bidding strategies for Google Search ads. Today we'll take an even deeper dive into the topic and look into Smart Bidding and its two most commonly used strategies - Target ROAS (TROAS) and Target CPA (TCPA). Table of Contents: What is Smart Bidding? Differences between Smart Bidding Strategies - TROAS and TCPA Things to Keep in Mind More Straightforward Application of Smart Bidding with Nexoya So, First of All, What is Smart Bidding? Smart Bidding is a set of automated bidding strategies that uses machine learning to optimize for conversions or conversion value on Google. Thanks to AI technologies these strategies allow you to adjust bids in real-time based on different signals like device, location, time, and user intent. To make it easier to understand, let's look at an example. Let's say Google determines that young women, when using their smartphones at night and in a specific location are most likely to convert or generate more revenue for your business. Consequently, Google will adjust the bid automatically for you to ensure these users are more likely to see the ad. This saves time and effort and might help achieve better results. It can be a game-changer for advertisers looking to optimize their bids and maximize their return on investment (ROI). However, it's important to note that Smart Bidding is not a one-size-fits-all solution. So before you start, make sure you... --- ### Behind the scenes: How did Nexoya win the Foodtech award > We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award. Find out what happened behind the scene! - Published: 2022-12-21 - Modified: 2022-12-21 - URL: https://www.nexoya.com/blog/behind-the-scenes-how-did-nexoya-win-the-foodtech-award/ - Blog category: Performance Marketing We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award. Find out what happened behind the scene! We are thrilled to win this year's competition and conquer the Marketing Technology Foodtech Award 2022! After competing with over 100 top MarTech startups, we were selected by two major industry leaders, Lavazza Group & Barilla Group, for our innovation in the MarTech sector.   All applications were thoroughly examined by a prestigious jury represented by senior leaders from many other major brands, including Accenture, Microsoft, and UBS. In just a couple of months, after applying and competing for the prize in the "Extract value from data" category, on the 26th of October, Nexoya became an honorable winner of the Foodtech award.   Not only are we happy about the nice new trophy that is now embellishing our office, but also about the whole experience we had participating in this award. This year's Food Tech Award aimed to boost the development of innovative food retail solutions that would help to improve customers' shopping experience and leverage data more effectively.    It was an honor to be selected as one of the most cutting-edge solutions and to do a pilot project with Barilla and Lavazza.   And now it's time to open up the curtains and share ten facts about what happened behind the scenes.   10 facts on how Nexoya did win Foodtech award 2022 We are excited about this experience and ready to continue challenging the status quo of Digital advertising.   After all, innovation drives the industry's development and helps companies be thousands of steps ahead of their competition.   Our CEO Marco Hochstrasser joined... --- ### The Top 5 Digital Advertising Trends for 2023 > 2023 is just around the corner, and we can't wait to see what new digital advertising trends will emerge! Read more. - Published: 2022-12-07 - Modified: 2022-12-16 - URL: https://www.nexoya.com/blog/the-top-5-digital-advertising-trends-for-2023/ - Blog category: Performance Marketing 2023 is just around the corner, and we can't wait to see what new digital advertising trends will emerge! Read more. 2023 is just around the corner, and we can't wait to see what new digital advertising trends will emerge! We're already seeing some exciting new developments that we think will be big in the coming year. Digital advertising is always changing, and it can be hard to keep up with the latest trends. But if you want to stay ahead of the curve, it's important to know what's coming down the pipeline. Here are some digital advertising trends to watch out for in 2023: 💵 Ad spending increases by 8. 6% Digital advertising spending is expected to increase by 8. 6% in 2023, according to a new report from eMarketer. This comes after a pandemic-induced slowdown in 2020, when spending grew by just 5. 8%. The rebound is being driven by continued growth in programmatic advertising, which automates the buying and selling of ad space. This format now accounts for more than two-thirds of all digital ad spending, and is projected to grow at a double-digit pace through 2023. Other formats that will see strong growth include video (up 19. 2%) and social media (up 18. 4%). Mobile spending is also expected to rise sharply, growing by 23. 1% over the next two years. 🎥 Video & context advertising grows Video is becoming increasingly popular, especially on social media platforms. In 2023, we will see even more video content being consumed by users across all digital channels. This trend is being driven by the rise of short-form video content, such as TikTok, BeReal and Instagram Stories... . --- ### Google Search ads: How to choose the right bidding strategy for your business? > How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now. - Published: 2022-11-08 - Modified: 2022-11-08 - URL: https://www.nexoya.com/blog/google-search-ads-how-to-choose-the-right-bidding-strategy-for-your-business/ - Blog category: Performance Marketing How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? Find out more now. In our previous article, we looked at various channels' bidding strategies and discussed their pros and cons. Today we will focus our attention on Google Search Ads bidding strategies. How do you decide on the bidding strategy and what pitfalls to consider before running your ads on Google search? In our recent webinar on Google Search bidding strategies, we discussed best practices for Google Search Ads with market experts.   In this article, we summarized our experts' main tips and tricks on how to select the right bidding strategies for your business. So, what is the secret sauce? Let's find out! Table of contents: How to pick the right bidding strategy? Expert recommendations and best practices How to pick the right bidding strategy? Choosing the right bidding strategy is crucial yet challenging for any performance marketer, especially knowing that the "shooting in the dark" approach might cost you a fortune with Google. After all, Google Ads are known for their pricy costs.   How to pick the right bidding strategy? And how to avoid the pitfalls that might come on the way? Here are some tips on how not to get lost when selecting the bidding strategy for Google Search Ads: Make sure you understand the primary goal of the campaign First of all, before you start, it is crucial to define the campaign's primary goal. For example, do you want to drive more traffic to your website or generate more conversions? Do you need more visibility for specific keywords?   Before deciding on the... --- ### Future of Marketing Attribution Modeling > How does the future of marketing attribution look like? Your complete guide to marketing attribution modeling. - Published: 2022-10-04 - Modified: 2022-10-04 - URL: https://www.nexoya.com/blog/future-of-marketing-attribution-modeling/ - Blog category: Performance Marketing How does the future of marketing attribution look like? Your complete guide to marketing attribution modeling. Nowadays, while investing in multi-channel online marketing strategies, marketers face the obvious consequences of this large focus spread: namely, the complexity of the customer journey and the marketing attribution dilemma.   In addition, new ePrivacy-related regulations that will soon eliminate third-party cookies certainly do not make life easier. This upcoming change puts the functionality of the existing attribution models in question.   As a result, the question of how attribution modeling can be done in the future remains the elephant in the room for many marketers.   Well, it's time to face the elephant and figure out what to do next to best prepare yourself for the upcoming change. Let's take a deep dive into the topic. Table of contents:  What is marketing attribution, and why do marketers need it? The seven most common attribution modelsThe future of marketing attribution in the cookie-less world Get a free recording of our Webinar about the future of attribution modeling!   What is marketing attribution, and why do marketers need it? First, let us briefly remind ourselves what marketing attribution is and what it does. Simply put, marketing attribution is a way advertisers define the contribution of various marketing tactics to sales or conversions. In other words, it's a model that determines the return on investment (ROI) that each channel generates.   Let’s make an easy example to understand the core idea.   Imagine that you need to buy a new sofa.   It's very unlikely that you will make your purchase after visiting one website. Most probably, you'll scroll through... --- ### Nexoya's 4th anniversary interview with the founders > This is an interview with the Nexoya-founders Marco Hochstrasser and Manuel Dietrich. Find out in this interview how all started. - Published: 2022-07-05 - Modified: 2022-07-05 - URL: https://www.nexoya.com/blog/nexoya-4-year-anniversary-interview-with-the-founders/ - Blog category: Strategy This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers! Celebration of four years of success and much more ahead! This year 2022, Nexoya turns four years old, and we are so excited to celebrate and share this joy with our readers! In this post, we dedicated ten questions for Nexoya-founders that will share the insides of the idea, product, execution, and future plans! 1. Tell us how it all began. When you look back at 2018, what were your motivations for starting Nexoya? What were the main drivers? Marco: We wanted to start a full SaaS & AI startup from scratch, and when we looked into the marketing technology space, we saw how people struggled with data analysis, interpretation, and especially data-driven actionability. That was the moment we realized we'd be in the marketing field with our endeavor - we found „the problem“ to solve. Manuel: We both previously worked in professional services firms and wanted to build a product rather than provide consulting services. As staunch cloud and "as a service" supporters, it was obvious that we wanted to create a SaaS platform. In addition, since we are fascinated by the power of artificial intelligence, we were eager to develop an AI-based product. 2. Could you share the first success moments where you felt that your idea and hard work were rewarding? Manuel: A first and important milestone was the financing of our company. We knew we were on a very interesting path, but the fact that we were able to convince many investors and close our first... --- ### How to Increase your Ad Campaign ROAS > Are you ready to break the ROAS equation down and determine what underlying components can enhance your performance? - Published: 2022-03-31 - Modified: 2022-03-31 - URL: https://www.nexoya.com/blog/how-to-increase-your-ad-campaign-roas/ - Blog category: Performance Marketing Are you ready to break the ROAS equation down and determine what underlying components can enhance your performance? Are you ready to break the Return-on-ad-spend (ROAS) equation down and determine what underlying components can enhance your performance? Ad campaign ROAS is a great metric to track as it gives you an overview of your input and outputs. Adding this metric to your digital marketing campaign's performance is an excellent strategic move; CPC, for instance, doesn’t indicate the quality of traffic and leads you are getting therefore is often referred to as a vanity metric. By watching your ROAS closely with the rest of your KPIs, you can quickly point out weaknesses in your strategy and implement your changes rapidly. But be careful, only looking at your ROAS can also be dangerous to a certain extent, as you "just" look at the short-term bottom line. What is ROAS? The ROAS or Return on Ad Spend is a marketing metric that measures the performance of your digital marketing campaigns. It has components: Your sales made via advertisingYour Ad Spend To summarize it best, the ROAS is how much revenue you make per every dollar spent on your ads.   By tracking your ROAS, you can also evaluate, track and compare your digital marketing channels. It will quickly help you determine which are best performing and adjust your ad campaigns strategies. How to calculate your ROAS ROAS = Total revenue / Total ad spend For example, if your total sales are worth $4,000 and you spent $400 on advertising, your ROAS would be 10.   4,000 /400  = 10.   For every $1, you... --- ### Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation > Online applications and digital channels have seen a huge uptake since the pandemic began. This shift in consumer behavior creates more opportunities for... - Published: 2022-03-16 - Modified: 2022-03-16 - URL: https://www.nexoya.com/blog/data-protection-with-ai-based-marketing-automation/ - Blog category: AI & Marketing Online applications and digital channels have seen a huge uptake since the pandemic began. This shift in consumer behavior creates more opportunities for automated experience elements. Zurich and Berlin, February 10th, 2022 - Corona is driving people into digital channels. Here they encounter an increasingly personalized world, but one in which cookies and personalized tracking will soon be a thing of the past. The reason is more critical consumers and the upcoming tightening of data protection through the TTDSG and the EU's ePrivacy Regulation. Marketing experts are increasingly turning to solutions that provide them with a less personalized and more statistical database. Meanwhile, business is struggling with shrinking budgets and looking for technical solutions to adapt to the new normal. AI applications are being used in more areas as a result, and their adoption is on the rise. Experts from Nexoya, a solution for AI-based marketing analytics, will present these and other trends for digital marketing against the backdrop of their experience and using practical examples. Trend 1: More data and new requirements Online applications and digital channels have seen a huge uptake since the pandemic began. This shift in consumer behavior creates more opportunities for automated experience elements. The Corona measures gave digital marketing an additional boost as the importance of digital and mobile touch-points continues to grow. Two years of pandemic have led to economic losses in many places. As a result, budgets have shrunk in many companies. The impact will continue to shape and change much beyond 2022. What is needed are solutions that help companies and their customers adapt to the new normal. Those responsible for digital marketing, for example, must compensate... --- ### Top 10 Online Advertising Hacks > Our latest article, we would like to briefly present and explain ten of the best and most effective advertising hacks. Thanks to these hacks... - Published: 2022-02-22 - Modified: 2022-02-22 - URL: https://www.nexoya.com/blog/top-10-online-advertising-hacks/ - Blog category: Performance Marketing ur latest article, we would like to briefly present and explain ten of the best and most effective advertising hacks. Thanks to these hacks, you should be able to optimize your advertising campaigns according to various aspects. In our latest article, we would like to briefly present and explain ten of the best and most effective advertising hacks. Thanks to these hacks, you should be able to optimize your advertising campaigns according to various aspects and thus also optimize the budget and ideally reduce costs. 1. Conversion Attribution The so-called default conversion attribution differs from provider to provider. Advertisers measure the success of their advertising on the basis of the so-called last click. Google Ads, for example, provides the following parameters for measurement: Last click (conversion is attributed to the last clicked ad)First click (conversion is assigned to the first clicked ad)Linear (conversion is assigned evenly to all ads)Time-based (conversion is assigned to the ads closer to the time of conversion)Position-based (40% each on first and last interaction, 20% allocated to path)Data-driven: Each interaction is considered and allocated individually Other providers such as Bing, Facebook, LinkedIn or Twitter sometimes have other or further standard conversion attributions. 2. Naming conventions Order is half the battle. This truth also proves true when creating your analytics data. Since measuring campaigns can quickly become very complex and analyses must be quickly and reliably assignable and understandable, it is advisable to assign clear names right from the start. Think about a good logic here that fits your work processes and is also understandable for other employees and colleagues.   If you lose track of your campaigns and analyses later on, you run the risk of analyzing data incorrectly and, if necessary, setting everything... --- ### 7 Marketing Automations in Online-Advertising > The goal and purpose of marketing automation is to reach target groups, users and customers fully automatically on all marketing channels. - Published: 2022-02-06 - Modified: 2022-02-09 - URL: https://www.nexoya.com/blog/seven-marketing-automations-in-online-advertising/ - Blog category: Performance Marketing The goal and purpose of marketing automation is to reach target groups, users and customers fully automatically on all marketing channels. In this article we will show you 7 efficient marketing automation tricks for your online advertising. Meanwhile, there are various providers on the market with very effective approaches on how marketing automation can efficiently improve digital campaigns and efficiency of online ads. But what exactly is Marketing Automation? The goal and purpose of marketing automation is to reach target groups, users and customers fully automatically on all marketing channels. 1. Keyword research automation Especially with a very large pool of keywords, one can quickly lose the overview or set wrong priorities. Automation would be helpful and desirable here. In addition to the main set of most important keywords, which every marketer should have in mind anyway, it can be useful to operate marketing automation for other relevant keywords, which replace the laborious and time-consuming manual matching. Since these can quickly run into the hundreds or even thousands of keywords, keyword research automation makes sense here. 2. Ad generation The times of time-consuming and cost-intensive banner and campaign creation are increasingly becoming a thing of the past. Modern solutions from promo. com or NEXD, but also from established companies such as Adobe, offer marketers the possibility to create a template very quickly and easily with images, text and/or video and to scale this almost automatically to all required formats with the push of a button. Especially for campaigns with many banners or campaign stories, the use of ad generation is now almost indispensable. 3. Automated Cross-channel budget allocation Which ads are performing... --- ### 20 tools every performance marketer should know in 2023 > We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and... - Published: 2022-01-24 - Modified: 2022-11-10 - URL: https://www.nexoya.com/blog/20-tools-every-performance-marketer-should-know/ - Blog category: Performance Marketing We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and effectiveness of daily work. The marketing tool market is expanding and growing year by year. As a result, more and more tools are being introduced into the market and luckily, also more niche-tools are becoming available for marketers.   We did the work for you and gathered great marketing tools for every performance marketer that wants to enhance their efficiency and effectiveness of daily work. So if you are working in performance marketing, digital advertising, do not miss the following performance marketing tools! In this article, we will introduce you with the following performance marketing tools: CheqAdalysisOpteoPPC ProtectAdespressoMadgicxAdscookSpyFuOptymzrAcquisioSupermetricsWordstreamAnytrackStiddleSimilarWebSemrushiSpionageOptimizelyNexoyaWordtracker 1. Cheq This is an essential tool for performance marketers that want to work in a secured field. With this tool, performance marketers can prevent traffic made by bots and secure their analytics and data. Moreover, marketers can prevent invalid activity in their paid marketing campaigns and increase overall efficiency. Key benefits: Insights of the invalid trafficEliminate bad traffic from funnelsAnalytics for business performance 2. Adalysis This is an excellent tool for PPC marketers aiming to work more efficiently. Performance marketers can analyze, optimize, and automate their PPC campaigns with this automation tool. Key benefits: Save time thanks to automationEnhance bidding strategiesGet recommendations on adjustments 3. Opteo With Opteo, marketers can optimize their Google ads with the help of smart recommendations from Opteo. While running your Google Ads campaigns, you can get alerts that suggest improvements for your existing campaigns. Key benefits: Track the overall spendingGet alerts and recommendations regarding your campaignsMonitor your campaign performance 4. PPC... --- ### Your online advertising cheat sheet: All bidding strategies in one place > Ready to boost your online advertising efforts? Check out our cheat sheet with all the bidding strategies described in one place! - Published: 2021-11-03 - Modified: 2021-11-03 - URL: https://www.nexoya.com/blog/your-online-advertising-cheat-sheet-all-bidding-strategies-in-one-place/ - Blog category: Performance Marketing Ready to boost your online advertising efforts? Check out our cheat sheet with all the bidding strategies described in one place! If you ever run ads on Google, Facebook, LinkedIn, you know how challenging it can be to keep track of various biddings strategies. Having such a wide variety of strategies can be overwhelming, especially if you are just starting to deal with online advertising. In this article, we gathered and compared all the bidding strategies provided by various channels. We will consider the following five online advertising platforms: Google, Bing, Facebook (Instagram), LinkedIn, and Twitter. To make it easier for you to understand and decide on the best bidding strategy for your business, we share some tips on how to ensure the best result. In addition to that, we highlight the key benefits and potential drawbacks of each bidding strategy. Ready to boost your online advertising efforts? Let’s get started! Structure of the article: General overview - Bidding strategies comparisonGoogle Ads bidding strategiesMicrosoft Ads bidding strategiesLinkedIn bidding strategiesFacebook bidding strategiesTwitter bidding strategies General overview - Bidding strategies comparison To better understand the various bidding strategies of different online advertising platforms, we prepared this comparison table to display them all in one place.   The table can be handy for you when you are planning your next ad campaign. It displays relevant bidding strategies depending on the campaign goals: Awareness, Consideration, and Conversion.    * Automated bidding strategies As you can see, depending on the platform, there can be more than one bidding strategy per goal. Let's have a closer look at each online advertising platform and its bidding strategies. Note: you can... --- ### 5 Social Media Management Tools that will save your time > Check out these 5 marketing tools that will help you save plenty of time and start managing your social media with minimum effort! - Published: 2021-10-13 - Modified: 2021-10-13 - URL: https://www.nexoya.com/blog/5-social-media-management-tools-that-will-save-your-time/ - Blog category: Performance Marketing Check out these 5 marketing tools that will help you save plenty of time and start managing your social media with minimum effort! We all know what a significant role social media plays today when it comes to brand development.     Social media platforms can help you increase your online reach and help you interact with your audience, maintain your competitive edge, and build communities around your brand. Depending on the business and strategy, companies might want to be present (and active) on up to ten marketing platforms: LinkedIn, Facebook, Instagram, Twitter, Tiktok, etc. However, as a result, this makes it very easy to lose track of your data and miss out on marketing opportunities. So, how to avoid this and start getting the most out of your social media marketing efforts? In this article, we prepared a list of the top 5 social media marketing tools that will help you save plenty of time and start managing your social media more efficiently: Social ChampRiplSemrushSprout SocialBuffer Let’s deep dive into that! 1. Social Champ Social Champ is a social media management tool that can help marketers and social media managers automate most of their tasks. The tool lets you save a massive chunk of time, and we are all aware of how much our social media teams can use a few hours a day.   Overall, Social Champ takes away the hassle of creating, scheduling, and tracking content using multiple platforms and brings it all together under one roof. This essentially means that you can create or curate, edit, design, schedule, and track social media posts using a single platform.   As for the integrations, Social... --- ### Behind the scenes: How did Nexoya win at Best of Swiss Web Award > We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award! Read more. - Published: 2021-09-29 - Modified: 2021-09-29 - URL: https://www.nexoya.com/blog/behind-the-scenes-how-did-nexoya-win-at-best-of-swiss-web-award/ - Blog category: Performance Marketing We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award! We are excited to be the finalists at one of the most prominent digital marketing awards in Europe - Best of Swiss Web Award!   It was a fantastic experience, and we are happy to see the results of our work: together with Generali, Nexoya won a Silver award in the Innovation category! What is the Best of Swiss Web Award? Being one of the most prestigious awards in digital marketing, Best of Swiss Web Award year after year sets quality standards, promotes transparency, and sets the key trends for the industry. Every year Best of Swiss Award’s committee, constituted by more than 100 jurors, decides on the best companies for one of ten categories. Founded in 2001, Best of Swiss Web Award is now known as one of the most respected awards at the international level.   This year the ceremony took place in the Samsung Hall in Düdendorf on the 6th of September. What helped us make this happen? Without a doubt, having such a great team of professionals and devoted customers helped us to achieve such outstanding results. And now we are delighted to share some exciting facts about our journey! 10 facts on How we did win Best of Swiss Award 2021 To sum up, this success is the result of excellent collaborative work! It won’t be possible without our hard-working and highly motivated team of AI enthusiasts. We are excited about this experience, but we are even more thrilled about what is coming next.   We are looking... --- ### The University of Zurich x Nexoya: The A-Z of A/B Testing > How do you set up an A/B test to get successful results? Find out in our blog in collaboration with the University of Zurich! - Published: 2021-09-16 - Modified: 2024-04-30 - URL: https://www.nexoya.com/blog/the-university-of-zurich-x-nexoya-the-a-z-of-a-b-testing/ - Blog category: Performance Marketing Tips and Tricks to running a successful A/B test Conducting field experiments is not as easy as it might sound. Based on the experience of an extensive study that has been conducted over 8 months with the University of Zurich, the most important insights are summarized below. This study was part of a larger research project at UZH. In today’s diverse, complex, and fast-paced digital marketing landscape, it can be a huge challenge to understand exactly what kind of impact your marketing campaigns are having on your results.   Did sales increase because of that new display campaign you just launched, or was it because the campaign launch just happened to coincide with some other factor—say, a seasonal event like Easter, or using 2020 as an example, a pandemic related lockdown just kicked in.   Of course, with experience comes knowledge, so you can probably recognize how various marketing channels and outside factors interact, but what if you’re testing a new marketing solution, or using a new, innovative technology?   That’s when A/B tests come in. They’re a staple of a marketer’s toolkit, and an excellent way to understand what kind of impact a particular part of your marketing activity is actually having on your bottom line - and it gives confidence that the observed effects are not due to chance. For nexoya’s collaboration with the University of Zurich, this is exactly what we did.   For her Master’s thesis, Flavia Wagner wanted to understand how leveraging AI compared to marketing experts impacted marketing... --- ### 10 must-watch TED Talks for improving your performance marketing > We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing! - Published: 2021-06-24 - Modified: 2021-08-02 - URL: https://www.nexoya.com/blog/10-must-watch-ted-talks-for-improving-your-performance-marketing/ - Blog category: Performance Marketing We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing! Feeling thirsty for fresh ideas? Or are you just stuck and need some inspiration for your next marketing campaign? We are here to help you! In this article, we curated a list of top 10 amazing TED Talks on performance marketing that can help you nurture your creativity, drive new ideas, and boost your marketing performance! So, grab your coffee and get your dose of inspiration and creativity now! 1. Life lessons from an ad man - Rory Sutherland Duration: 16 minutes Main focus: Perceived value and change in perspective Link:  Life lessons from an ad man - Rory Sutherland  An incredibly inspiring and never aging Ted talk by Rory Sutherland, advertising guru, will show you how to  “wrap” your ideas to increase the customer’s perceived value.   In his talk, Rory Sutherland explains the importance of intangible value and the vital role of changing perception.   Inspiring examples and sharp advice will help you to have a fresh look at your marketing tactics and boost your performance marketing. 2. Bridging the Gap: Personalized Marketing - Nicole Martin Duration: 14 minutes Main focus:  E-privacy and personalization  Link: Bridging the Gap: Personalized Marketing - Nicole Martin  As we know, these days, the topic of data privacy is getting more and more attention in society. But what does it mean to performance marketing? Nicole Martin addresses the gap between e-privacy and personalized marketing and provides actionable advice for both parties, customers and digital marketers.   As a result, the speech provides excellent food for thought... --- ### Behind the scene: 10 facts about how we did run a survey on Web analytics tools > As a result of the collaborative teamwork, our Web analytics report went live at the beginning of this year! - Published: 2021-06-09 - Modified: 2021-06-09 - URL: https://www.nexoya.com/blog/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools/ - Blog category: Performance Marketing We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features. As a marketing analytics startup, we are always interested in how people use their marketing software: the trending tools, the key users’ expectations, or the big changes in the market.    In spring 2020, when more and more people approached us and asked what alternatives to Google Analytics we know, we decided to take the chance and explore this trend in the usage of Web analytics software more deeply.    With the help of Lucerne University of Applied Science and Art, we conducted research to reveal the primary users’ expectations from their Web Analytics software. We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features. Six months later, we decided to publish our main findings and share them with you! As a result of the collaborative teamwork, our Web analytics report went live at the beginning of this year! It was indeed a great experience, and now we are happy to share some exciting facts about this journey! 10 facts about Web analytics report creation Eager to see the results? Get your free Web analytics report now! Text version of the infographic:  10 facts about Web analytics report creation 487 people interviewed18 beautiful pages designedMore than 10 iterations on the analysis 200 cups of coffee drank (roughly ;))57 cups of nexoya-tea drank4 front covers re-designed25 online meetings conducted3 data analysts involved More than 40 tasks closed on GitLab2 fights on design handled --- ### Google Search update: How Core Web Vitals impact your SEO and Ad performance? > It is crucial to understand that Core Web Vitals can directly affect not only your web ranking but also your ad performance. Read now! - Published: 2021-04-14 - Modified: 2022-01-25 - URL: https://www.nexoya.com/blog/google-search-update-2022-how-will-core-web-vitals-impact-your-seo-and-ad-performance/ - Blog category: KPIs Starting May 2021, Google Search will include Core Web Vitals as one of their official ranking signals into your search results. In this article, we will discuss the latest Google update, explore the Core Web Vitals and provide suggestions on how to make sure you are ready for the upcoming change. Starting May 2021, Google Search included Core Web Vitals as one of their official ranking signals.   As a matter of fact, this change did affect a lot: starting from your website's SEO ranking to your ad performance.   Therefore, to ensure the steady growth of your traffic, it is so crucial to pay attention to these new KPIs.   In today's article, we will discuss this Google update, explore the Core Web Vitals and provide suggestions on how to track it.   Let’s get started! Structure: What are Core Web Vitals and how do they impact your performance? Core Web Vitals breakdown: LCP, FID, and CLSFour tools to track your Core Web VitalsAction plan What are Core Web Vitals and how do they impact your performance? As we can notice nowadays, with the ongoing changes and new updates, it’s getting harder and harder to please Google Search. In striving to find a perfect formula for ranking a website’s quality, Google Search continues analyzing factors that influence actual user experience. Core Web Vitals is one of Google’s new ranking signals that will be soon included in its algorithm. Simply said, It is a new set of KPIs that Google considers crucial for your page’s overall user experience.   According to the recent Google update, starting May 2021, Core Web Vitals are included as one of the official ranking signals.   How significant is the impact of this change? Well, judging by the new metric's name “Core”, we can assume how important Google classifies these new ranking criteria.  ... --- ### What are the Digital Marketing Benchmarks for Your Industry? > Check out this compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry! - Published: 2021-03-18 - Modified: 2021-03-18 - URL: https://www.nexoya.com/blog/what-are-the-digital-marketing-benchmarks-for-your-industry/ - Blog category: KPIs Check out this compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry! We all know how vital it is for any business to regularly track its Key Performance Indicators. In our previous articles, we talked about the five most important marketing KPIs and common mistakes most marketers make when tracking KPIs. But until today, we did not touch upon the topic of the actual result and how it compares to others: what KPI value can be considered good for your business? What are the marketing benchmarks for your industry? In this article, we prepared a compilation of the 7 top Marketing KPI benchmarks that can help you estimate the average KPIs for your industry!     Let’s dive into it! Structure: Website Conversion rateWebsite Bounce rateGoogle Ads benchmarksBing Ads/Microsoft Advertising benchmarksEmail marketingFacebook Ads benchmarksNet promoter score (NPS) Marketing KPI benchmarks by industry Website Conversion rate What is a good conversion rate for your business? It comes as no surprise that the website that sells coffee beans will have a higher conversion rate than the website that provides professional real estate services or is in the B2B space. As a result, the same value can be a tremendous achievement for one business and a complete disaster for another.   Therefore, it is crucial to know the average conversion rate for your industry when setting up your marketing strategy goals.   So, what is the industry benchmark for conversion rate? Unbounce developed an insightful Conversion benchmark report that provides an average Website Conversion Rate benchmark for each industry. This marketing benchmark report is based on the vast dataset... --- ### Top 10 Web analytics tools in 2023 > List of top 10 the most promising Web analytics tools that have all the potential to compete with existing giants in the market. - Published: 2021-03-02 - Modified: 2022-11-10 - URL: https://www.nexoya.com/blog/top-10-web-analytics-tools-in-2022/ - Blog category: Performance Marketing List of top 10 Web analytics tools that can help you improve your web performance. We will look at both incumbent market leaders and the most promising privacy-focused Web analytics tools. Today, in the era of massive digitalization, it comes as no surprise that any business aims to build a robust online presence and improve brand recognition. While to do so, companies need to analyze their web performance continually. This is where Web analytics tools come into play! Nowadays, it is hard to imagine the life of a digital marketer without Web analytic tools.   Indeed, thanks to modern Web analytics tools, we can get more insights about our audience, learn more about user behavior, measure our website's performance, and estimate the overall effectiveness of our marketing strategy.   Therefore, the selection of the right tooling plays such a vital role for any business.   In this article, we provide an overview of the top 10 Web analytics tools in 2023. We will look at both incumbent market leaders and the most promising Web analytics tools that have all the potential to compete with existing giants in the market. We hope it will help you to choose the best solution for your business! Let’s get started! Top 10 web analytics tools Google AnalyticsMatomoAdobe AnalyticsGoatCounterStatify for WordPressWoopraStatCounterPlausible AnalyticsOpen Web AnalyticsMakko 1. Google Analytics When we talk about Web analytics, most of us will probably unconsciously think about Google analytics. Indeed, deny it or not, Google Analytics remains the indisputable leader in the market.   Today Google Analytics is the most popular free web analytics tool that is currently used by many marketers. According to Builtwith, about 28,832,505 live websites are presently using Google Analytics, making it... --- ### Marketing awards every CMO should aim for in 2021 - Germany, Austria & Swiss Region > Awards are a great opportunity for communication and marketing. Find out here the 10 marketing awards you should target in 2021! - Published: 2021-02-15 - Modified: 2021-02-17 - URL: https://www.nexoya.com/blog/marketing-awards-dach-region/ - Blog category: Tips and Tricks Marketing awards are a great opportunity for communication and marketing. It is an effective promotional tactic but can also generate content for other marketing activities. There are various competitions, to narrow the list down, we made our top selections for marketing awards in the DACH region ( Germany, Austria, Switzerland) coming up in 2021. Some awards have a submission deadline approaching very soon and will be listed first, while others have not been announced yet. Choose a good ratio rewards/input Awards are crucial to your marketing strategy and should not be an afterthought, and you should make sure to optimize the value you created out of your involvement.   Ensure to focus on: selecting the right awards for your businesswriting your submissionpromoting your participation Usually, awards are not free to participate in, so make the most out of your efforts because it will feel amazing to be recognized for the work you've put into your participation. Check out these 10  awards we have listed for you. Best of luck with your entries! Idee Suisse - Schweizer Innovationspreis The innovation prize is awarded to the company who will propose the most innovative contribution to the Swiss economy's strengthening, which promotes competition and creates jobs. Location: Switzerland Entry fees:  400ch Entry Submissions Closing Date: Unfortunately it is too late for this year, the award will take place at the end of April you can still take your tickets to attend, and prepare your submission for next year’s edition! E-commerce Germany Awards This award... --- ### Five Problems every marketer has with measuring marketing KPIs in multi-channel campaigns > In this interview, Gaetano shared valuable insights and recommendations on how to measure KPIs the right way and become more successful. - Published: 2021-02-11 - Modified: 2021-02-11 - URL: https://www.nexoya.com/blog/five-problems-every-marketer-has-with-measuring-marketing-kpis-in-multi-channel-campaigns/ - Blog category: KPIs In this interview, an industry expert Gaetano Mecenero shared valuable insights and recommendations on how to measure KPIs the right way and become more successful. In today’s article, we will dig deeper into the topic of multi-channel campaigns and KPIs tracking. We had a virtual cup of coffee with Gaetano Mecenero, an industry expert and former Head Content Marketing Strategy & Projects at AXA Switzerland, active lecturer at ZHAW currently holding the position as CMO at Futurae Technologies, where we discussed the key challenges that marketers experience when setting up multi-channel campaigns.   In this interview, Gaetano shared valuable insights and recommendations on how to measure KPIs the right way and become more successful.   Interview with industry expert Gaetano Mecenero Gaetano Mecenero is CMO at Futurae Technologies and has years of experience in communication, digital marketing, and change management. He is a speaker and lecturer at Zurich University of Applied Sciences and the former Head Content Marketing Strategy & Projects of AXA Switzerland. Linkedin & Twitter Could you tell us more about your current role? Yes, of course. I'm  CMO, responsible for marketing, communication and the partner management at Futurae Technologies. It is a cybersecurity company from Zurich that provides secure strong authentication and transaction signing solutions for banks, insurances, health providers and universities. Since today we are talking about multi-channel campaigns, I wanted to ask you how many channels you usually use to run your marketing campaigns? If we talk about online, we typically use LinkedIn, Facebook, Twitter, email, and the website itself. And if you also count the offline channels, we regularly participate at events and conferences. And what do you think are the key... --- ### Behind the scene: 12 facts about Marketing KPI-handbook creation > New KPI-handbook: we are now happy to share some interesting facts about this journey we have experienced during the past few months! - Published: 2021-02-03 - Modified: 2021-02-03 - URL: https://www.nexoya.com/blog/behind-the-scene-12-facts-about-marketing-kpi-handbook-creation/ - Blog category: KPIs New KPI-handbook: we are now happy to share some interesting facts about this journey we have experienced during the past few months! Five months ago, as we were working on our new Help Center, we realized how valuable it would be to have all the knowledge available in one handbook. Our main goal was to create a manual that would provide helpful insights about KPIs for marketers. In this handbook, we explained the most important KPIs and provided tips on getting more out of your data and improving overall marketing performance. As a result of the collective team-work, our new Marketing KPI-handbook went live at the beginning of this year! We are very proud to announce the launch of our first e-book. We are now happy to share some interesting facts about this journey we have experienced during the past few months! 12 facts about Marketing KPI-handbook creation Text version of the infographic: 1) 17 articles about marketing KPIs created  2) 59 pages designed 3) At least 10 iterations about design done 4) 1200 cups of coffee drank 5) 5 fights about KPIs’ definitions handled 6) 200 cups of nexoya-tea 7) More than 120 tasks closed on gitlab 8) 50 online-meetings conducted 9) 3 drafts sent to the trash 10) front covers proposed 11) Fights on illustrations handled 12) back-up copies of the ebook created --- ### New Facebook page update that can affect your marketing KPIs > Facebook page update: What are the reasons for this change? And what potential impact this update can have on your marketing KPIs? - Published: 2021-01-26 - Modified: 2021-01-26 - URL: https://www.nexoya.com/blog/the-newest-facebook-page-update-that-can-affect-your-marketing-kpis/ - Blog category: Tips and Tricks Facebook page update: What are the reasons for this change? And what potential impact this update can have on your marketing KPIs? A few weeks ago, Facebook introduced to their audience a new updated page experience. With the new design layout and simplified navigation, Facebook decided to get rid of its well-known like button from its redesigned public pages.   What are the reasons for this change? And what potential impact this update can have on your marketing KPIs? As many marketers count their social media followers on a regular basis to get an understanding of their “organic social media” reach - this has an impact on quite some reports, statistics and KPIs. Let us dig deeper into this topic! Structure of the article: Recent Facebook page update: what changed? Focus on page followers over likes: what are the main reasons? Facebook page update: What is the key impact on your marketing KPIs? Recent Facebook update: What changed? In the next coming days & weeks, Facebook will activate a new version of the "Facebook Pages," which will bring next to various graphical updates, some changes in what Facebook page related metrics are measured and how.   To better understand what has changed, let us recap the page design before the update. In general, there were three ways of how a user could interact with your page: Like Like and FollowFollow Basically, by introducing a new design, Facebook focuses only on the third option, "Follow. " Hence, from now Facebook users can only choose to “follow” your page. Options “Like” and “Like and Follow” will be removed from your Facebook page completely. Focus on page followers over likes: what... --- ### Seven key tactics for increasing your conversion rate > We prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business. - Published: 2020-12-16 - Modified: 2023-01-06 - URL: https://www.nexoya.com/blog/seven-key-tactics-for-increasing-your-conversion-rate/ - Blog category: KPIs We prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business. How do you usually estimate the effectiveness of your marketing efforts? And how do you define which tactic supports your sales the most? Without a doubt, the conversion rate is one of the main KPIs you look at when estimating your advertising campaign's success or unpaid content. However, we all know how hard it can be to convert users.   Therefore, we prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business.   Structure of the article: What is the conversion rate? Conversion rate formula What is conversion rate optimization? Seven key tactics for increasing your conversion rate What is Conversion Rate? First, let us remember what conversion and the conversion rate actually are.   In digital marketing, the conversion is the completion of the specific desired goal by a website visitor. It can be signup for a webinar or a newsletter, clicking on a specific link, filling out the form, and so on. As you might have noticed, this is highly dependent on your business goals and overall marketing strategy.   There are two main types of conversions: 1. Macro-conversions Macro-conversions are the primary goals that are completed by users: e. g. , completion of the online purchase on the website, completion of the sign up for a form, completion of the lead generation form.   This type of conversions play a significant role in terms of sales goal completion. 2. Micro-conversions In contrast to Macro-conversions, micro-conversions represent the completion of smaller goals that might... --- ### Multi-channel Vs. Cross-channel Marketing - Which One Should Your Company Focus On? > At the onset, multi-channel marketing campaigns and a cross-channel marketing strategy might look the same. - Published: 2020-12-15 - Modified: 2021-08-06 - URL: https://www.nexoya.com/blog/multi-channel-and-cross-channel-marketing/ - Blog category: Strategy A multi-channel marketing approach utilizes all communication channels to send a wide spectrum of messages, making it easier to get the word out. Marketing is an ever-evolving sphere of business development. It’s hard to say what marketing will be like in the future. But history does show that as times and consumer insights change, so do marketing practices. As technology has rapidly improved, the way companies and brands market have transformed.   With the uncertainty and volatility involved in marketing, entrepreneurs and marketers must stay on their toes and watch the latest marketing and business trends. Many times, marketing might feel like a hit or miss event. Only 58% of marketers achieve their marketing goals. The other times, professionals in the field fall short. To experience more success, marketers must discover the newest ways to stay on top of the competition.   Some look towards content marketing, growth hacking, online advertising, and even AI-driven marketing campaigns. But one growing trend is the on-going rivalry between multi-channel and cross-channel marketing strategies. What is Multi-channel and Cross-channel Marketing? At the onset, multi-channel marketing campaigns and a cross-channel marketing strategy might look the same. While they overlap in various points, both have their vital differences. What are the main similarities and differences that multi-channel marketing and cross-channel marketing might have? Multi-channel marketing makes use of various channels to communicate multiple messages with customers. The approach takes on more of a “mass blast” approach where marketers continually send out marketing messages, campaigns, offers, and content to different audiences. Multi-channel marketing campaigns might use various channels, including push notifications, social media, websites, and even offline channels.   Cross-channel marketing strategies, just... --- ### Campaign optimization: How to do it manually? > What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works. - Published: 2020-11-25 - Modified: 2021-01-13 - URL: https://www.nexoya.com/blog/campaign-optimization-how-to-do-it-manually/ - Blog category: Performance Marketing What is campaign optimization and how can you do it manually? This article will shed light on how the process of campaign optimization works. How to get a holistic view of your overall marketing performance and define which campaigns and channels are most efficient and give you the most value? And how to allocate your budget to increase your return on ad spend (ROAS)? Every week organizations lose the opportunity to yield up to 30% more revenue due to inefficient campaign budget allocation.   This is why we need campaign optimization. By optimizing marketing campaigns, companies maximize their profit and get more insights into their data, specific patterns, and the effect of their current activities.   This article will talk about how to optimize your marketing campaigns and allocate your budget more efficiently.   Structure of the article: What is campaign optimization, and why is it so important?  How to optimize your marketing campaign manually?   What are the benefits of campaign optimization with AI? What is campaign optimization, and why is it so important? When running multi-channel marketing campaigns, many marketers are facing the following challenges: No transparent overview of the campaign resultsThe time-consuming process of data analysis Inability to compare the outcome from different channels easilyA vague or very channel focussed understanding of trends and patterns in KPIs behaviorInefficient budget allocation As a result, it becomes hard to understand why your current investment does not bring any conversions and leads in return or how it could bring more. At the same time, efficient budget allocation remains the key to success! That is why we need to continuously optimize our ad campaigns.   Multi-channel campaign optimization is the process of... --- ### Top 5 Marketing Analytics Trends in 2021 > Marketing analytics trends for 2021, from analytics and AI to privacy and security. Find out the trends that will benefit your company! - Published: 2020-11-18 - Modified: 2021-05-24 - URL: https://www.nexoya.com/blog/top-marketing-analytics-trends-in-2021/ - Blog category: AI & Marketing Nexoya gathered in this article the most crucial marketing analytics trends coming in 2021. Find out about the trends that could challenge or benefit your company! The marketing industry keeps growing as the years go by. According to us, new trends in marketing analytics for 2021 shall be watched closely as they represent great opportunities. We prepared a list of five significant marketing analytics trends you should pay attention to. To carry through the years and challenges to come, marketers must adapt to their quick evolving environment with new strategies. However, a lot of these marketing strategies and trends aren’t necessarily new. Still, these marketing analytics trends are evolving in unique ways that will impact your actions in the future. And there are great opportunities from analytics and AI to data quality, privacy, and security. Structure of the article: Data ManiaAgile MarketingRealistic AI ApplicationChannel Explosions & BubblesMartech’s Complexity Data Mania When we look ahead to 2021, there are outstanding questions for marketers and consumers about the "data madness". The evolution of these two groups will separate from one another, creating new opportunities for marketers. On the one hand, we will increase data significance, enabling marketers to address and tailor it to people. On the other hand, we foresee that the ongoing discussions about privacy will become an entirely new issue with the upcoming regulatory changes (ePrivacy et al. ) and the technical limitations of third-party cookie rules. 3 key reasons to collect data for marketing purposes 1. People-based Marketing Nearly 90 % of online advertisers are expected to implement personalized marketing in some form or another, as predicts Gartner. Such personalization can only be achieved with condensed... --- ### Five golden rules for increasing your Customer Lifetime Value > How to ensure constant expansion of your Customer Lifetime Value? Find out what are the five main tactics for increasing your CLV! - Published: 2020-11-02 - Modified: 2023-01-06 - URL: https://www.nexoya.com/blog/five-golden-rules-of-increasing-your-customer-lifetime-value/ - Blog category: KPIs How to ensure constant expansion of your Customer Lifetime Value? Find out what are the five main tactics for increasing your CLV! In one of our previous articles, we were talking about the most important KPIs that every marketer should track. One of these KPIs was Customer Lifetime Value.   In today’s article, we will focus our attention exactly on this marketing KPI. We will discuss what is it, why is it so important to track, and what are the golden rules of ensuring your CLV constant expansion. Structure of this article: What is CLV and why do we need to track it? Customer Lifetime Value formula with examples Five golden rules for increasing Customer Lifetime Value What is CLV and why do we need to track it? So, what exactly is a Customer Lifetime Value? Customer Lifetime Value (CLV) is the metric that measures the expected total revenue or a long-term value generated from a single customer. In other words, the anticipated value each of your customers brings in the long-term context. Why do we need to track it? That’s simple. By tracking this KPI we can understand what type of customers we should invest in. Important to understand that this helps to not only understand which existing customers you should invest in, but also which type of users you should spend more resources to acquire. Many studies proved how important it is for a company’s growth to invest in retaining the existing customers. Here are some of the many benefits of focusing on existing customers: A 5% increase in customer retention rate can lead to an 85% increase in profits The... --- ### 10 Must-track SEO KPIs in 2023 > How to prove the effectiveness of your SEO efforts? Here are the main 10 KPIs that will help you to analyze your SEO performance. - Published: 2020-10-19 - Modified: 2023-01-06 - URL: https://www.nexoya.com/blog/10-must-track-seo-kpis-in-2021/ - Blog category: KPIs How to prove the effectiveness of your SEO efforts? Here are the main 10 KPIs that will help you to analyze your SEO performance. You have put a lot of effort in creating and optimizing your content. You experience steady growth in organic traffic and see how your website is getting more and more visits. This is amazing! But is it enough to estimate your SEO effectiveness?   Without a doubt, you know how important content marketing is, but how to prove all your efforts were effective and made a remarkable contribution to the business’s success? Exactly for this reason we need KPIs. Analyzing your performance can help you understand how successful your SEO and content strategy is.   The key question is: which SEO KPIs you should be tracking to prove your success? In this article, we will cover the following topics: 10 SEO KPIs you should track in 2023 Creating an SEO Report based on the Marketing funnel 10 SEO KPIs you should track in 2023 Let us explore which KPIs you should pay attention to in 2023! 1. Web Vitals Web Vitals is one of the latest initiatives from Google.   By introducing this new SEO KPI Google aims to provide guidance on key elements of good website performance. In other words, Web Vitals will represent a set of metrics that matters the most for ensuring a good user experience.   Important to understand that this set of metrics will evolve over time.   Currently, this SEO KPI consists of three main components or metrics: Largest Contentful Paint (LCP). This metric indicates the website’s loading performance.   First Input Delay (FID). The metric that indicates interactivity. Cumulative... --- ### What you need to know about ethics in AI > That’s why it takes experts from many different fields working together on ethics in AI. Read more about ethics in AI! - Published: 2020-10-12 - Modified: 2021-01-12 - URL: https://www.nexoya.com/blog/what-you-need-to-know-about-ethics-in-ai/ - Blog category: Tips and Tricks Even though AI is completely new and incomparable to anything in the history of mankind, there must be certain ground rules and norms regarding its application: where limits must be set, what is allowed and what is not. Make sure that AI is helpful and not a threat When it comes to artificial intelligence and its application in businesses, sooner or later we have to discuss a few ethical rules concerning the topic. Even though AI is completely new and incomparable to anything in the history of mankind, there must be certain ground rules and norms regarding its application: where limits must be set, what is allowed and what is not. Otherwise, the threat of abuse of AI may become too great, and in the worst case, AI could become harmful and dangerous instead of being advantageous, helpful and constructive. Referring to the quote from Stephen Hawking from a Web summit technology conference: “Success in creating effective Artificial Intelligence could be the biggest event in the history of our civilization. Or the worst. So we cannot know if we will be infinitely helped by AI, or ignored by it and side-lined, or conceivably destroyed by it. ”– Stephen Hawking Therefore, many institutes, authorities and organizations are deliberating guidelines and ethics for the upcoming usage of AI. The basics of ethics in AI As mentioned, many groups and organizations are heavily involved in this subject. The European Commission, for example, set up the “Independent High-Level Expert Group on Artificial Intelligence” to develop an ethical guideline for trustworthy AI. The group’s document contains a framework for trustworthy development of AI and all that goes with that. The key points of the document are that AI has to be lawful, robust and... --- ### Online Advertising Trends in 2023 > How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2023! - Published: 2020-10-01 - Modified: 2023-09-06 - URL: https://www.nexoya.com/blog/online-advertising-trends-in-2021/ - Blog category: KPIs How to stay up to date and continue rocking this and next year? Check out these megatrends in online advertising for 2020/21! As we all know, the marketing industry does not stay still - on the contrary - it constantly continues to evolve.   How to stay up to date and continue rocking this and next year? Specially for you, we prepared a list of megatrends in online advertising for 2023.   Prepare to deep-dive into the topic of Online Advertising. In this article, we will discuss the main advantages of online advertising, its various types, and the latest online advertising trends in 2023. Structure of the article: Advantages of online advertising  Types of online advertising Online advertising trends Advantages of online advertising First, let us have a look at the main advantages of online advertising. Five key advantages of online advertising 1. Instant results and fast goal achievement One of the biggest advantages of online advertising is that it can help you to reach the desired goal very fast. Already during the very first days of ads running, you can see how it is performing. This allows you to react fast and make necessary changes when performance falls behind your expectations. In comparison to SEO online advertising helps to reach goals and desired outcomes way faster. 2. Targeting the right audience Another advantage of online advertising is the opportunity to target a very niche audience, based on different criteria such as demographics, location, interests. As a result, this increases the chances of a higher conversion rate. Don't forget that understanding your customer journey will help you to create relevant and valuable content for... --- ### Online advertising: Seven Must-track KPIs for Google ads > What are the seven must-track marketing KPIs on Google Ads? Learn about the main opportunities of advertising with Google Ads! - Published: 2020-09-15 - Modified: 2023-09-11 - URL: https://www.nexoya.com/blog/online-advertising-seven-must-track-kpis-for-google-ads/ - Blog category: KPIs What are the seven must-track marketing KPIs on Google Ads? Learn about the main opportunities of advertising with Google Ads! Online advertising plays a significant role in digital marketing. Without a doubt, a well-prepared marketing ad campaign can help you to reach your marketing goals such as gain awareness or increase the number of conversions in no time. According to statistics, about 75% of people claim that paid ads make it easier to find what they are looking for. Investing in Online Advertising helps you to improve and easily boost your organic marketing efforts by promoting it on different channels and increasing your brand’s overall reach. And while for SEO it takes several months to see the result, with PPC ads, on the opposite, you see the outcome immediately. The majority of companies are successfully using online advertising tools in their businesses.   Today we will focus on one of the most popular online advertising platforms - Google Ads! In this article, we will cover such topics as main opportunities of online advertising with Google Ads, pros and cons of different Campaign types, and seven must-track marketing KPIs for Google Ads.    Structure of the article: Opportunities of online advertising with Google ads Campaign types on Google Ads: pros and cons Seven Marketing KPIs that are important to track in Google Ads First of all, let us deep dive into the topic and uncover the main opportunities of this online advertising platform. Opportunities of Online Advertising with Google ads Google Ads, also known as Google Adwords, is an online advertising platform that was developed by Google two decades ago, in 2000.   Nowadays,... --- ### All you need to know about CTR optimization > Find out all of the useful tips to improve your CTR in various marketing channels. Implement these CTR tips into your marketing strategy. - Published: 2020-09-08 - Modified: 2021-01-13 - URL: https://www.nexoya.com/blog/all-you-need-to-know-about-ctr-optimization/ - Blog category: KPIs Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels. Every digital marketer tracks CTR (Click-Through-Rate) and focuses on improving this metric. In this article, we will give you a short introduction to CTR and share with you a few tips on how to improve it in different channels.   What is CTR and how to calculate it? Click-Through-Rate (CTR) is a metric that indicates the percentage of users that actually saw your advertisement and ended up clicking on it.   You can easily calculate your CTR by using this formula: (clicks/impressions) x 100 Why is it important to track CTR? CTR is probably one of the most important metrics to track and analyse since it indicates how attractive your content is for your target group. In other words, by tracking this metric you can easily understand what type of ads, meta titles and descriptions, videos and content on social media work the best for your target audience. By analysing your CTRs you can gain insights about your customer personas and optimize your performance by providing highly-personalized content. Every digital marketer aims for high CTRs because those indicate the relevance of the landing page content and ads towards the target audience. Having low CTRs can be alarming for marketers since it is a signal that the content does not fulfil the user expectations or does not provide value for them.   Nevertheless, it is important to mention that average CTRs differ from industry to industry. Knowing your industry average CTR will help you to have a solid understanding of your content's relevancy.   Aiming... --- ### What KPIs are important to track at each stage of Customer Journey? > What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage! - Published: 2020-09-01 - Modified: 2021-08-06 - URL: https://www.nexoya.com/blog/what-marketing-kpis-are-important-to-track-at-each-stage-of-customer-journey/ - Blog category: KPIs What is Customer Journey and why is it so important for digital marketers? Find out what marketing KPIs are crucial to track at each stage! Understanding your customers’ behavior at each stage of the Customer Journey is one of the most crucial success factors that many companies forget about. Indeed in today’s fast-moving world in an attempt to automate more and more processes, cut costs and increase ROI, many companies forget about their main judge - the customer who is regularly being bombarded with a number of similar ads and emails.   As a result, companies risk losing any chance of getting through to their potential customers by providing poor customer experience and a low level of personalization. While recent studies show that 86% of users are willing to pay more for great customer experience.   According to Econsultancy, 50% of organizations have either little or no understanding of their customer journey. While getting more insights about your customers’ expectations and experience at each stage of their interaction with your company is a prerequisite of creating a great customer experience.   In this article, we are going to talk about the Customer journey framework and what are the KPIs you need to pay attention to at each stage of your customer journey map. What exactly is a Customer Journey and why do you need it? A customer journey is an entire experience your potential customer has with your brand from the time when he first sees your ad until the time he starts recommending your brand to his friends and colleagues. In other words, Customer Journey implies all customer interactions with the company, including all the touchpoints on... --- ### How to organize your paid campaigns with a free Template > Ever wondered how you can become more data-driven? Then download our free Analytics Template and make the first step towards your goal! - Published: 2020-08-25 - Modified: 2021-12-24 - URL: https://www.nexoya.com/blog/how-to-organize-your-paid-campaigns-with-nexoyas-free-excel-template/ - Blog category: Tips and Tricks Ever wondered how you can become more data-driven? Then download our free Analytics Template and make the first step towards your goal! Do you run multiple paid campaigns across Google Ads, Facebook, Instagram and Linkedin? If so, then you know it’s hard to compare the data easily and have a good overview of what’s going on where. Which channel has the better CPM, what campaign works best etc. We know how hard this is and especially when you start with campaigning – it is hard. To give you a taste of what it is like to become more data-driven, we created an Excel Template so that you can easily compare your paid campaigns. Request the free Excel Template and the instructions to use it effectively and find out how easy it is to apply more data to your decision process. And to make sure that you get the most out of this template, we wrote some short instructions on how to use it most effectively. Follow these simple instructions down below and you will see how you can integrate data into your every day life. How to use the template Google Data Open Google AdsClick on the Reports Button in the top barGo to > Predefined Reports (Dimensions) > Basic > Campaign DetailsSelect your desired time period on the top right of the screenClick the Download Button on the top right of the screen and export it as an Excel. csv filePress Cmd + A on MAC or CTRL + A on Windows to mark all cells. Copy them and paste them in the Google Folder in the nexoya... --- ### OKRs and KPIs: why do you need to track both? (Free Template) > Why is OKR so popular? And how to implement OKR and align it with your business strategy and KPIs? Find out in our article! - Published: 2020-08-20 - Modified: 2023-01-06 - URL: https://www.nexoya.com/blog/okrs-and-kpis-why-do-you-need-to-track-both-free-template/ - Blog category: KPIs In this article, we will have a look at one of the most well-known goal-setting concepts that is applied today - Objectives and Key Results (OKR).   As you may know, nowadays many big corporations such as Google, Amazon, Netflix, Adobe, Deloitte, Facebook, Linkedin, Microsoft are successfully applying OKR in their business strategies.   Download your Free Guided OKR Template The OKR concept was developed and first implemented in Intel in the 1970s. After great success, the concept was quickly adopted by many companies in Silicon Valley. Google adopted OKR during the first year after the company was established in 1999. As a result, this concept performed as one of the drivers of the company’s success and growth. Google continues applying OKRs today. So what is the secret behind? Why is OKR so popular? And how to implement OKR and align it with your business strategy and KPIs? Let’s find out! What is OKR? Simply put, OKR is a goal-setting management framework that aims to create alignment and engagement around measurable goals. The OKR concept implies a clear focus on outcomes or desired results.   By setting OKRs, companies ensure that everyone in the organization is working together towards the same goals. In contrast to other traditional approaches, the OKR concept implies principles of agile methodology, namely regular tracking and review of OKRs. There is no specific rule about how often you set up and review OKRs in your company. The majority of companies review OKRs quarterly during the planning phase. While some... --- ### Seven Mistakes Most People Make When Tracking KPIs > What are the main mistakes marketers make when tracking KPIs? And how to define the right KPIs for your business? Find out more! - Published: 2020-08-06 - Modified: 2021-01-13 - URL: https://www.nexoya.com/blog/seven-mistakes-most-people-make-when-tracking-kpis/ - Blog category: KPIs What are the main mistakes marketers make when tracking KPIs? And how to define the right KPIs for your business? Find out more in our article! In this article, we will talk about the main mistakes that marketers make when tracking KPIs. Moreover, we will also share with you recommendations on how to define the right KPIs for your business. Although we are all aware that key performance indicators (KPIs) play a vital role in any business, many companies are still failing at using this management concept. As a result, by tracking the wrong KPIs, companies end up losing time by analyzing the wrong numbers. While tracking the right KPIs could help them to further develop and flourish much faster. Another common issue that can be often observed is the situation when managers are blindly setting up KPIs just for the record without really thinking about their connection to the business goals. As a result, the fact that they track KPIs does not help them to identify issues and further progress.   The importance of tracking KPIs is unquestionable. However, what is more important is defining and measuring the right KPIs that could help you bring your business to the next level. What is a KPI and how does it differ from a simple metric? First of all, let us define what the main difference between KPI and simple metrics is. Although both these two terms are often used interchangeably, understanding the key difference can help a company to develop and improve its business strategy.   Simply put, KPI is a metric that indicates how successful your company is in achieving its strategic goals. In other words, tracking... --- ### The 14 Marketing Influencers you have to follow > We have listed the best marketing influencers by expertise fields in this article. Find valuable marketing inluencer articles and strategies! - Published: 2020-07-22 - Modified: 2021-08-05 - URL: https://www.nexoya.com/blog/the-14-marketing-influencers-you-have-to-follow/ - Blog category: Tips and Tricks Every Digital Marketer needs to be constantly up to date for the newest digital marketing tactics, methods and news. Social Media channels allow digital marketers to follow and read the latest news and tips in digital marketing just in their news feed either on LinkedIn, Facebook or Twitter. In this post, we have listed marketing influencers you have to follow, categorized by multiple marketing fields such as SEO, SEM, content marketing, social media marketing. Like that you'll get an overview of the best influencers and you will be able to derive your own marketing influencer platform. This is the marketing influencer hub, you need! We decided to share the top and upcoming marketing influencers with you, who produce valuable marketing influencer articles and share their unique marketing influencer strategy with their audience. This is ideal for all of you, who want to stay up to date in every single discipline and learn more in order to master the constantly evolving digital marketing field. Let’s start with the first field - Content Marketing. Content Marketing influencers Ann Handley   Expertise Areas: Content Marketing Description: Ann Handley is a Wall-Street Journal best-selling author and has plenty of expertise in content and digital marketing. In her lectures, she tries to provide valuable insights, so marketers can create ads which their target audience loves. Favourite Article: Our favourite article is about how to paint a picture in the readers’ minds. Ann Handley describes a very easy method to do so. Check it out right... --- ### 15 Features your KPI Tool Should Have to Boost Your Efficiency > Modern KPI tools heavily influence the efficiency of a company's performance. Find out the features your marketing KPI tool should have. - Published: 2020-07-09 - Modified: 2021-01-13 - URL: https://www.nexoya.com/blog/15-features-your-kpi-tool-should-have-to-boost-your-efficiency/ - Blog category: KPIs Modern KPI tools heavily influence the efficiency of a company's performance. In this article, we prepared a checklist of 15 features that your marketing KPI tool should have to boost your efficiency. Why do we need KPI monitoring tools? Today in the era of digital transformation the value of new technologies and innovations is increasing. Many companies are eager to get more insights about their data and become more data-driven. As a result, companies are starting to pay closer attention to their metrics and marketing KPIs.   Therefore, nowadays KPI tools have become an essential part of the marketing arsenal. Indeed, modern KPI tools allow you to not only collect, group, organize the data, but also visualize the company’s marketing performance, get more insights about the data, automate and optimize marketing processes. Furthermore, the application of KPI tools allows marketers to make informed decisions about further actions and next steps to achieve the desired outcome. In today’s market, there are various KPI tools for every taste. But how can you keep the overview of all these tool? How to choose which marketing KPI tool will help you to achieve the best result? In this article, we share with you 15 main features that your KPI tool should have in order to bring your marketing performance to the next level. Types of marketing KPI tools As it was mentioned before, nowadays various types of KPI monitoring tools for marketers exist in the market: from simple metric-tracking tools to advanced AI-driven solutions.   Simple metric-tracking tools allow you to collect, group, and easily visualize your data. While more advanced solutions that apply AI-algorithms can help you to learn more insights about your data by spotting different... --- ### Five “Must-track” KPIs Every Marketer Should Know > What are the most important marketing KPIs? In this article, we talk about the five marketing KPIs that every digital marketer should track. - Published: 2020-06-24 - Modified: 2021-08-06 - URL: https://www.nexoya.com/blog/five-must-track-marketing-kpis-every-digital-marketer-should-know/ - Blog category: KPIs What are the most important marketing KPIs? In this article, we talk about the five marketing KPIs that every digital marketer should track. Luckily when it comes to digital marketing almost everything can be tracked. With modern marketing platforms such as Google Analytics you can easily analyze your audience’s behavior and get the idea about the effectiveness of your ad by tracking specific metrics. However, quite often digital marketers forget to track the most valuable marketing KPIs that can actually show if the strategy is working. Without tracking these KPIs you cannot really measure how successful your overall marketing efforts are. By ignoring these KPIs you lose your chance to improve your strategy instead of blindly continue following it. In this article, we will talk about the most important marketing KPIs every digital marketer should track. What are the Five “Must-track” Marketing KPIs? Without a doubt, custom marketing KPIs can significantly vary depending on the business. Of course, it is important to track such metrics as impressions, click-through-rates, conversation rates, and etc. However, by focusing only on these metrics you will miss the chance to get a clear picture of how your overall marketing efforts impact your business. In order to make better data-driven marketing decisions it is crucial to track KPIs that are related to your business goals. These KPIs can directly affect your marketing objectives. Let us have a closer look at each of these KPIs. 1. Digital Marketing ROI One of the most important “must-track” marketing KPIs is Digital Marketing Return on Investment (ROI). This KPI indicates how successful your marketing efforts are in terms of your business profitability.   Digital... --- ### Performance Marketing: Everything You Need to Know > Nowadays, to be successful it is crucial to have a clear Performance Marketing Strategy. Therefore, we prepared a short guide through this topic for you. - Published: 2020-06-17 - Modified: 2021-06-25 - URL: https://www.nexoya.com/blog/performance-marketing-everything-you-need-to-know/ - Blog category: Performance Marketing Nowadays, to be successful it is crucial to have a clear Performance Marketing Strategy. Therefore, we prepared a short guide through this topic for you. Lately, Performance Marketing became a buzzword amongst digital marketers. Many companies started to pay closer attention to this topic. Indeed Performance Marketing has significantly evolved during the last decades due to the development of new technologies development and change in consumer behavior. Simply put, Performance Marketing is marketing that is based on campaign performance. It is also known as “Pay for Performance Advertising”. In other words, it refers to an advertising strategy, where advertisers are paid only for measurable results: for example, clicks, leads, etc. Nowadays, to be successful it is crucial to have a clear Performance Marketing Strategy. It allows digital marketers to have more control over marketing campaign spending. Moreover, it provides a clear picture of how marketing investments work in action and how they can be optimized. Guide: What do You Need to Know About Performance Marketing? In this article, we will provide you a guide through the topic of Performance Marketing. We share an overview of the questions we have addressed in our blog on this topic. 1. Why you should start doing Performance Marketing and how AI can assist you in doing it In our first article about Performance Marketing, we talk about different types of Performance Marketing and benefits of this concept. In addition, we share tips on how it can be improved with the help of AI technologies. 2. Social media & Google ads – why they are still important in 2020 This article provides an overview of how Performance Marketing is represented... --- ### How to lead your marketing team efficiently using an agile methodology? > How to make sure you organize your team efficiently even in times of uncertainty? Find out how agile organizational methodologies can be... - Published: 2020-06-10 - Modified: 2022-05-09 - URL: https://www.nexoya.com/blog/how-to-lead-your-marketing-team-agile/ - Blog category: Strategy How to make sure you organize your team efficiently even in times of uncertainty? Find out how agile organizational methodologies can be used in marketing. Recently businesses faced an extremely unexpected change in the organization of work – suddenly everything is online, and there is an urgent need to find a way to continue working remotely. But how? Moving to a digital work environment can be very challenging, especially if you need to lead the team. How to make sure you organize your team efficiently even in times of uncertainty? Nexoya has been using agile working methodology with sprints in its marketing team for more than a year and already achieved great results and higher efficiency in this period. This article is based on the webinar which nexoya has recently held. In this summary, we will share with you tips on how agile organizational methodologies can be used in marketing, what could be challenging and why this form of organization is ideal for remote work. Moreover, we share our insights on how by introducing this methodology your marketing team can become more efficient and better coordinated. What are the forms of agile organization? An agile organization is a project organization, which can quickly respond to unexpected changes, opportunities, and events in the marketplace or environment. Such type of organization enables swarm intelligence. The most popular methodologies of agile organizations are Kanban and Scrum. Both Scrum and Kanban are iterative work systems that are based on process flows and aim to decrease waste and increase effectivity. In this picture, you can see the main distinctions between these two methods. As you can see, Scrum implies more structure:... --- ### How can AI improve marketing campaign performance? > AI helps companies not only to outstand competitors but also significantly cut marketing spend by optimizing processes! Learn more about the power of AI! - Published: 2020-06-03 - Modified: 2023-09-06 - URL: https://www.nexoya.com/blog/how-can-ai-improve-marketing-campaign-performance/ - Blog category: Performance Marketing AI helps companies not only to outstand competitors but also significantly cut marketing spend by optimizing processes! Learn more about the power of AI! Today in the era of digitalization, it became much easier to analyze and understand audience behavior. By tracking certain metrics you can get a lot of insights about your audience. However, in order to stand out the competition without spending a lot of money, companies need to optimize their campaign performance. Nowadays, a lot depends on the ability of companies to define the best strategy by optimizing processes and start investing in what really brings more profit. This is where AI comes to play. The integration of AI can easily help companies to optimize their marketing process and achieve better campaign performance. Poor campaign performance: what are the reasons? To define the reasons why campaign performance can fall short of expectations, it is important to define the main challenges marketers are facing today. 1. A massive volume of data from various marketing channels Nowadays, on average digital marketers are using over 15 marketing channels for managing the business (e. g. Google Analytics, Instagram, LinkedIn, Facebook, Mailchimp, etc. ). While managing such a large number of marketing platforms can be difficult, expensive, and time-consuming. Having massive volumes of data from various marketing channels makes it hard to compare and, therefore, to analyze different marketing campaign performances. 2. Inefficient budget allocation and low ROAS Unfortunately, we don’t have unlimited resources, and marketing budgets are limited. Therefore, missing optimization often causes inefficient allocation and low Return on Ad Spend (ROAS). Budget allocation plays a significant role, however, in most cases due to the various number... --- ### 10 ways to improve your marketing campaign performance > One of the most important goals for every marketer is undoubtedly to create successful and functioning marketing campaigns. - Published: 2020-05-19 - Modified: 2023-09-06 - URL: https://www.nexoya.com/blog/10-approaches-to-improve-your-digital-marketing-campaign-performance/ - Blog category: Performance Marketing One of the most important goals for every marketer is undoubtedly to create successful and functioning marketing campaigns. But how exactly can this be achieved? One of the most important goals for every marketer is undoubtedly to create successful and functioning marketing campaigns. But how exactly can this be achieved? Marketing campaigns are becoming more and more complex. There are many variables and details to consider as well as great complexity to almost all the processes involved. In this article, we will introduce you to 10 approaches to improve your digital marketing campaign performance. We would like to share with you a few ideas on what you should consider while planning your digital marketing campaigns. Of course, there are other factors that determine success or failure. However, the following points should provide an important first overview on how you can improve your digital marketing campaign performance. Read through this before you start planning your next marketing campaign :) 1. Know your customers A customer’s journey consists of numerous steps and functions. Screen every single point and know your customers' touchpoints and how they interact with them. Specify your personas to know and understand target groups and ultimately your customers. Which of them uses which channels when and how? All these activities will help you to improve the performance of your digital marketing campaigns. 2. Make full use of Google Analytics Probably every marketing expert uses Google Analytics, but do you know the hidden and helpful functions? Check out the click tunnel process to see how users act on your landing pages and where they bounce away. Get reports with the most important KPIs or set... --- ### 10 Steps How to Boost Your Facebook Ad Performance? > How to get the most out of your Facebook Ad? In our new blog post, we share 10 easy tricks on how to improve your Facebook Ad Performance! - Published: 2020-04-27 - Modified: 2021-01-13 - URL: https://www.nexoya.com/blog/checklist-10-steps-how-to-boost-your-facebook-ad-performance/ - Blog category: Performance Marketing How to get the most out of your Facebook Ad? In our new blog post, we share 10 easy tricks on how to improve your Facebook Ad Performance! Despite the growing popularity of Instagram, Facebook is still considered as the most used application worldwide. We all know how effective Facebook Ad performance can be: how it can increase traffic, improve CTR and conversion rate in a very short term. However, sometimes despite all our efforts in choosing the right keywords and best visuals, working hours on tailoring the Ad content, reading thousands of articles about the right timing for posts, we can surprisingly get poor Facebook ad performance that is far below our expectations. As a result, instead of bringing more leads and engagement, it brings nothing but frustration. But why does it happen? How to make sure that all your efforts were not a huge waste of time. In this article, we will share with you 10 steps on how to improve your Facebook Ad Performance. 10 Easy Steps for Improving Facebook Ad Performance 1.     Define the clear goal of your campaign Before starting to work on the first draft of your brilliant Facebook Ad idea define the main goal of this campaign. What do you want to achieve by setting it? Do you want to increase awareness by bringing traffic to your website? Are you willing to increase the engagement of your audience? Do you want to get more leads and increase conversions? The more specific goal you set the better chances you have in succeeding in achieving this goal. Therefore, first of all, define the right goal and main KPIs for each campaign. 2.  ... --- ### Mistakes marketers make while setting up ads on Google or Facebook > Before setting up ads on Google, it is important to think about certain goals. Spending your budget on ads that bring visitors... - Published: 2020-04-23 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/the-most-common-mistakes-marketers-make-while-setting-up-ads-on-google-or-facebook/ - Blog category: Performance Marketing Before setting up ads on Google, it is important to think about certain goals. Spending your budget on ads that bring visitors to your home page can be a good idea for boosting your brand awareness. By setting up and running ads, the goal of a marketer is usually to get more in return for each made investment. No matter if the outcome is more visibility, more sales, clicks or anything else. To achieve the best results and highest efficiency, you should avoid some of the most common mistakes that marketers make while running ad campaigns. Are the goals clearly defined? Do you have the right content for your target group? Is it the right message for the specific channel? So many things that come together and that will have a huge impact on the success or failure of your campaign. In our latest article we will show you not only the most common mistakes in the Setup of Ads, but also how to avoid them or how to make it the right way. Regular mistakes on Google Ads No or bad goal definitions Before setting up ads on Google, it is important to think about certain goals. Spending your budget on ads that bring visitors to your home page can be a good idea for boosting your brand awareness. Nevertheless, using your advertising budget on more specific goals—such as landing pages, gathering email addresses and so forth—might be a more beneficial strategy in the long run. When setting up ads, goals should generally be targeted more on leads (for example, gathering new potential customers’ email addresses) and less on the traffic leading to your home page. Depending on your objectives, it is important to measure... --- ### 5 Exciting Applications of AI in Email Marketing > Nowadays it is getting harder to grab the audience's attention. Learn how to improve your email marketing performance with AI! - Published: 2020-03-31 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/5-5exiting-applications-of-ai-in-email-marketing/ - Blog category: AI & Marketing As users receive more and more information, the attention given to an individual message decreases. As more and more companies become professionally engaged in content marketing, the battle for attention intensifies. The popularity of Artificial Intelligence is growing every day. More and more companies aim to implement AI in their business. Indeed, nowadays artificial intelligence can help to optimize many tasks and solve many problems. From analysis to implementation, AI can provide important services.   Email marketing is not an exception! Artificial intelligence offers a large number of possibilities for increasing efficiency and overall marketing performance. Did you notice how sometimes it can be hard to increase email open rates? How difficult it can be to achieve email marketing goals?   In this article, we will share with you 5 applications of AI in email marketing. “Email Marketing Problem Number One: Declining Attention” As users receive more and more information, it is getting harder to grab the audience's attention. As more and more companies become professionally engaged in content marketing, the battle for attention intensifies.   Email marketing can be used as a very powerful tool if you use it correctly. To increase the email open rate, targeted messages should be sent to the right people at the right time. Only those who are able to respond precisely to the needs of their customers can expect high email open rates. With AI technologies, these tasks can be done automatically and way more efficient than before. 5 Exciting Possibilities of Using Artificial Intelligence in Email Marketing 1. Generation of New Potential Customers with Lookalike Modeling A typical use case for the use of AI is the lookalike campaigns of Facebook. There are dozens of services... --- ### The checklist for choosing your digital marketing agency > We have made a 7 point checklist to help you select the digital marketing agency that fits perfectly to your marketing strategy. - Published: 2020-03-03 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/the-checklist-for-choosing-your-digital-marketing-agency/ - Blog category: Tips and Tricks This list was crafted based on many experiences with our customers and related agencies and does represent the most important insights from these learnings. Are you looking for a marketing agency to run your digital ads? We prepared this list of important topics to consider when hiring a marketing agency to run your digital advertising. We believe these are the most important questions your potential new agency should consider and be able to answer. This list was crafted based on many experiences with our customers and related agencies and does represent the most important insights from these learnings. 1. Channels and digital ads diversification Make sure your marketing activities are appropriately diversified across channels, including social media, digital & offline channels, and owned content, whenever possible (i. e. Facebook, Google, LinkedIn, Twitter, etc. ). Many marketing agencies specialize in particular types of digital ads or channels or in the content-creation process. Therefore, it is reasonable to ensure you and your agency meet the assumed goals across all available channels rather than focusing on one particular channel. Be sure you do not overperform in one type of digital ad but try to reach a certain level of performance diversity. If social media was your best channel in 2019, that doesn’t automatically mean it will still be your best one in 2020. Flexible marketing agencies can cover many channels or partner with other entities to make sure you continue to explore potentials. 2. Campaign naming standardization It is good practice to elaborate on the naming system of your campaigns with your marketing agency. That allows you to easily identify campaigns that share similar characteristics, goals or metadata. It... --- ### Campaign optimization - Do it the right (new) way > Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances. - Published: 2020-02-24 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/campaign-optimization-do-it-the-right-new-way/ - Blog category: Strategy Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances. Why should you optimize your campaigns? For most CMOs and Marketing Specialists, this question might be a no-brainer. The main reasons are to save on marketing spending and to improve ROI or, more directly, ROAS (return on ad spend). Spending dollars, euros, or francs on boosting a marketing campaign with only to have a poor outcome and low conversion rates is a nightmare for every marketer. Targeting the wrong customer base, adding to the budget for the wrong keywords, using the wrong social media channels—there is a lot you can do wrong. The minimal ROI you should receive is at least more than one dollar for every dollar you invest. Even though the main focus of every marketer is to improve ROI, there are other sub-goals a marketer should meet in order to reach the main goal. Your sub-goals most likely include satisfied customers since only happy customers will continue to buy your products and services as well as spreading the word about your brand and giving good recommendations. Think about this beforehand Marketing-campaign-related processes have become more and more complex, and state-of-the-art campaigns are optimized for specific platforms and circumstances. Therefore, we have listed a few important points that you need to take into account in the Campaign optimization process. You should take care of: Specific devices Yes, a campaign looks and feels different on a big screen on your computer than on your small mobile screen. Detailed optimization for each specific device is important to take into account for your... --- ### Artificial Intelligence topics and terms > In the near future, the majority of household tools will be connected to the internet, just like most electric devices are in the office. - Published: 2020-01-27 - Modified: 2022-04-17 - URL: https://www.nexoya.com/blog/terms-and-topics-all-around-ai/ - Blog category: AI & Marketing In the near future, the majority of household tools will be connected to the internet, just like most electric devices are in the office. That is in addition to the already vast automated connections between computer systems. In today's article, we will focus on various Artificial intelligence topics and terms that are widely used in the field of AI. As a modern marketer, it is useful to get an insight into different artificial intelligence topics and concepts of AI and understand more in-depth each of them. Therefore, we have gathered into this article relevant artificial intelligence topics that are good to know as a marketer. These following terms are explained in detail: 1. Big Data 2. Machine Learning 3. Algorithms 4. Chatbots 5. Cognitive Computing 6. Computer Vision 7. Deep Learning Big Data Big data is a topic that has been discussed for a while and is gaining increasing importance. With the development of social media and the Internet of Things, large amounts of data are being collected. Whoever can access this data can use it as a market advantage. This is made easier with artificial intelligence. Imagine how much data self-driving cars have to gather in order to master the Herculean task of driving autonomously. They have to register and process data regarding every element of their surroundings. The data volume explodes In the near future, the majority of household tools will be connected to the internet, just like most electric devices are in the office. That is in addition to the already vast automated connections between computer systems. Every mobile device delivers vast quantities of data, allowing insight into the behaviour of consumers in a way that was unimaginable in the past. Therefore, large amounts of... --- ### Text to Speech Generator Tools > Text-to-Speech is also on the verge of professionalization. We all already know the Siris and Alexas of this world, which can be operated in - Published: 2020-01-20 - Modified: 2022-04-17 - URL: https://www.nexoya.com/blog/text-to-speech-generation-tools/ - Blog category: AI & Marketing Text-to-Speech is also on the verge of professionalization. We all already know the Siris and Alexas of this world, which can be operated in natural language and provide information as speech output. Part 3. Workshop - Text-to-Speech tools This is the third part of the AI marketing Workshop that nexoya held in ZHAW in Winterthur. If you missed the previous two posts, you can find the first part of the workshop about Content generation here and the second part of the workshop, that focused on the topic Image generation. In this article, we want to mention a few existing Text to speech tools and give you a short introduction into the topic itself. Text-to-speech is also on the verge of professionalization. We all already know the Siris and Alexas of this world, which can be operated in natural language and provide information as speech output. Even if the spoken texts are still a bit tinny today, it will probably only take a short time until they are indistinguishable from a human’s voice. It already works today, as Google Duplex was able to impressively demonstrate by means of a fully automated appointment booking system call to a hairdresser. Text-to-Speech tools Naturalreaders This is a Text-to-Speech tool that creates speech out of text with voices that sound natural. With Naturalreaders users can convert text-files into audio-files. TTS reader Another Text-to-Speech tool that supports txt files and pdfs. You can as well record the generated speech out of the text. Text to Speech This is a simple Text to speech tool that offers commercially free usable content. You can choose a female or male voice as well as different accents when needed. Moreover, you can regulate the speed of the created speech... . --- ### Image creator tools and tips > In the field of image processing, Artificial Intelligence already brings together some skills. Read more about image creation tips! - Published: 2020-01-16 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/ai-tools-for-image-creation-and-tips/ - Blog category: AI & Marketing In the field of image processing, Artificial Intelligence already brings together some skills. Nevertheless, we are still in the experimental phase with the tested tools and they can be used very limited for the practical use of content creation. Part 2. Workshop: Image Creation With AI This blog post is the second part of the workshop report on the “Future of Marketing” conference. In this article, we will dive deeper into image creation with AI. You will learn more about how you can use already existing image creation AI tools. If you missed the first part of the workshop report, you can find it here. Let’s have a look at tools that create different types of images with the help of AI. 1. Logo creation with AI An interesting service for the generation of logos is the Looka service. You choose the designs, colours, and lettering you like and within a few minutes, the tool generates a logo based on AI. For start-ups, it's a fast alternative. For companies that already have a successful standing in the market, the service seems a bit simplistic to us, especially since the topic of logos deals with further questions such as branding and positioning. But of course, these topics could also be addressed on the basis of AI in the medium term and perhaps even work great, as AI can analyze and process different dimensions. 2. Face creation on the basis of AI An interesting service for the creation of faces based on AI is This person does not exist. Here you can create an infinite number of faces that do not exist in reality. The service is exciting because the naked eye typically cannot discern that the faces do not exist in reality. How exactly this... --- ### AI in Marketing Workshop - Text generator tools > nexoya took part in the AI marketing conference, where was honored to hold a workshop about AI. Read more about it! - Published: 2020-01-07 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/ai-in-marketing-workshop/ - Blog category: AI & Marketing The objective was to create a landing page based on tools that produce the content with artificial intelligence. It was clear there was not enough time to achieve professional results. AI in Marketing Conference at ZHAW Everyone talks about artificial intelligence (AI) in marketing. But what is the current status quo of such technologies in the creation of concrete content for digital marketing? We tested that at a workshop for the Future of Marketing day at the ZHAW in Winterthur, in Switzerland. Around 170 marketing managers, employees, and students participated in the event to discuss the question of where the future of marketing is headed. This event takes place annually and brings science and practice together. In a total of six different deep-dive sessions, various topics were discussed. For the artificial intelligence (AI) part, nexoya was invited and was active with a keynote speaker and a workshop. In the subsequent in-depth workshop "Artificial Intelligence in Marketing" by nexoya, four main questions were addressed: 1. What is the development status of text content creation in the field of artificial intelligence? 2. How can images be created with artificial intelligence? 3. Where can artificial intelligence support campaign optimization in the area of data analysis? 4. How far is the area of predictive analytics with artificial intelligence in marketing? In our next three blogs, we will dive deeper into the workshop and document the different parts in detail. This is the first part of the Workshop and it will focus on Text generator tools. Workshop part 1: AI in practice test and Text generator tools In the first part, the participants had half an hour to apply state-of-the-art AI applications. The aim was not so... --- ### nexoya 2019 Infographic > See nexoya in numbers. All important events and activities in 2019. Find out more on nexoya.com. Find out more about AI in marketing. - Published: 2019-12-17 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/nexoya-2019-infographic/ - Blog category: Tips and Tricks The year 2019 is coming to an end and we at nexoya, are so grateful for the past year. Through the year we have had a lot of challenges, unforgettable moments and overall it was a great year. You might be curious to get an overview of our 2019. The year 2019 is coming to an end and we at nexoya, are so grateful for the past year. Through the year we have had a lot of challenges, unforgettable moments and overall it was a great year. You might be curious to get an overview of our 2019. In order to give you an insight into what this year brought for us at nexoya, we have prepared some numbers for you. nexoya 2019 in numbers Text version of the infographic 80 054 emails processed. 2928 coffees drank. That is a lot, however, we at nexoya seem to be thriving of a regular caffeine input. 193 posts shared on social media. Overall the social platforms we are active on, we have made 193 posts. So if you are not yet subscribed to our social channels, go follow us. 1435 tasks closed on Gitlab. As the entire nexoya team works in 2 weeks sprints and each teammate gets assigned new tasks and sometimes problems, we are proud to have closed 1435 issues in this year. 17 team events. Part of our measure for success is the collaboration within the team, to achieve this, we have regular team events and in 2019 these summed up to be 17. 6228 files created. As these numbers have indicated, we have been busy bees. And the 6228 files further supports this statement. 28 events attended. We have attended 28 events in this past year, out of which we have spoken at 22. If you want... --- ### AI in Marketing - Why it is essential now and in the future > With Artificial General Intelligence, an AI-based machine would be able to learn and function similarly as a human. - Published: 2019-11-19 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/ai-in-marketing-why-it-is-essential-now-and-in-the-future-13/ - Blog category: AI & Marketing Marketers can no longer avoid leveraging AI technologies for their daily tasks and processes since success depends highly on competitive advantage, time and efficiency. Marketers can no longer avoid leveraging AI technologies for their daily tasks and processes since success depends highly on competitive advantage, time and efficiency. With the help of AI technologies, marketers can focus their efforts on more strategic activities and eliminate the time spent on repetitive tasks, such as data aggregation, reporting, marketing, personalization and anomaly detection ( a pattern recognition in the marketing data). With the additional help of predictive analytics, marketers get a competitive advantage over their competitors. Marketers have become more data-driven Nowadays, the marketing field itself has evolved to become more data-driven than ever before. Relying only on gut feeling or subject-matter expertise alone are no longer go-to strategies because the amount of available data about the target audience and the historical data on all marketing tactics provide much valuable information especially combined with AI. It allows marketers to avoid inefficient marketing strategies and become way more efficient in their execution. Thanks to this, marketing has become more analytical as well as prognostic in the daily work. Why AI will not dominate and take over marketing The fear that AI will dominate and take away marketing jobs has been around for a while. Meanwhile, marketers are getting familiar with AI-based marketing tools and solutions. The usage of AI-based tools has offered more practical information about the AI future and the reality that comes with it as well. It is crucial to understand where we stand at the moment and what role AI plays in the business world today:... --- ### Social media vs Google Ads: Which is better for your strategy? > When is it better to concentrate on social media ads, and when is it more beneficial to invest in Google Ads? Let's find out! - Published: 2019-11-02 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/social-media-google-ads-which-is-better-for-your-strategy/ - Blog category: Performance Marketing As you might have realized already, it is getting harder and harder to gain organic reach through social media. And the future doesn’t look better when it comes to this. But there is still hope! First of all, be sure to understand which social media channels... How to choose which platform to use for your next ad campaign? When is it better to concentrate on social media ads, and when is it more beneficial to invest in Google Ads? Let’s find out! When do you need to use Social media ads? In short, advertising on social media is especially helpful when you need to grow your brand awareness. It helps you build your community and engage with your potential customers.  In other words, the main focus of social media ads is the upper funnel - awareness and consideration stages.   Key advantages and reasons behind running social media ads Social media ads are especially great for:  1. Improving your brand recognition and building awareness Even though, in this case, users are not yet ready to buy your product, they will become familiar with your brand. In other words, it’s your chance to show the audience what you stand for and why they need to consider choosing your brand. 2. Getting insights about your target audience Advertising on social media helps you to learn more about your audience. Based on the data gathered, you can improve your next campaign and optimize your performance. 3. Growing engagement rate In addition to increased reach, advertising on social media is a good way to increase your audience engagement rate. Showing relevant content can help you to attract your audience’s attention and bring users to the next stage of the funnel. 4. Increasing inbound traffic Thanks to social media ads, you can significantly... --- ### ROI analysis: 4 ways of carrying out Marketing ROI optimization > Luckily, modern technology and analytics make it much easier to conduct a detailed and qualitative ROI analysis. - Published: 2019-10-17 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/roi-analysis-4-ways-of-carrying-out-marketing-roi-optimization/ - Blog category: Strategy Luckily, modern technology and analytics makes it much easier to conduct a detailed and qualitative ROI analysis. Such technologies help to analyse the performance of each marketing activity. In the previous article, we discussed why it is so important for marketers to quantify their marketing efforts during the ROI analysis. Today, we will have a look at some of the tactics you can use to improve ROI. We prepared a short guideline on how you can optimize your ROI analysis by improving marketing efforts in 4 easy steps. 4 steps on how you can optimize your marketing ROI: 1. Analyse the outcome of past marketing efforts during ROI analysis At this stage, it is important to define which marketing activities showed positive returns and which efforts did not add any value. Marketing activities which were not that valuable can be reduced. This step should be carried out during the regular ROI analysis. Marketers should pay attention to this in order to improve the ROI and prevent further financial loss. Luckily, modern technology and analytics make it much easier to conduct a detailed and qualitative ROI analysis. Such technologies help to analyse the performance of each marketing activity. Nowadays, most of the marketing KPIs can be measured on a daily basis, which makes it much easier to analyse the effect of each indicator on the marketing ROI. As a result, regular analysis can help marketers to improve the ROI by allocating efforts in the future to intensify growth or cut expenses. 2. Analyse the external environment: competition and opportunities This stage of ROI analysis involves competition-examination as well as noting the markets where significant growth is possible (opportunities). Of course,... --- ### Marketing ROI Optimization > Find out how to proceed when doing Marketing ROI optimization. The ROI is a performance measure of the revenue created by marketing effort. - Published: 2019-10-15 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/marketing-roi-optimization/ - Blog category: Strategy Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth. In the business world, we are always paying attention to the return on the investment (ROI). Without a doubt, this KPI is considered as one of the most important since it reflects the overall business performance. Quite often while conducting ROI analysis, companies undervalue calculating the return on the marketing investment(separately). Today, we will discuss why it is so important to measure marketing ROI and how it can be improved. What is Marketing ROI and why do marketers need to optimize it? Marketing return on investment (ROI) is a performance measure which shows the degree to which the marketing efforts contribute to the overall revenue growth. Marketing ROI formula: (Earnings from Marketing related efforts — Marketing costs) / Marketing costs  = Marketing Return on Investment (Marketing ROI) How marketing ROI can be used by marketers and why ROI analysis is important: Knowing marketing ROI can help marketers to identify the right direction - defining which marketing campaigns are successful and which ones are not. As a result, ROI analysis can help marketers to enhance their marketing efforts and improve ROI. Understanding the marketing ROI will help marketers to: 1. Plan the Budget for the Future Marketing Campaigns This is one of the most important tasks for a chief marketing officer (CMO) of any company- making sure that the resources were allocated efficiently. That is why it is important to conduct a marketing ROI analysis to have a clear vision regarding the marketing campaign’s efficiency. To ensure budget and resources are allocated... --- ### 10 useful social media marketing tools in 2022 > Social media marketing (SMM) plays a significant role in every business. SMM helps improve and maintain trust and loyalty from customers. - Published: 2019-09-27 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/5-useful-social-media-marketing-tools-in-2019/ - Blog category: Tips and Tricks Social media marketing (SMM) plays a significant role in every business, no matter which industry it operates in. Besides increasing the awareness SMM helps to improve and maintain the trust and loyalty of your existing customers. Social media marketing (SMM) plays a significant role in every business, no matter which industry it operates in. Besides increasing the awareness SMM helps to improve and maintain the trust and loyalty of your existing customers. Our guide for Social Media Optimization you should start doing now Businesses, whether they are B2B or B2C, put a lot of energy in creating high quality social media posts: helpful and engaging content people are looking for. But the problem is most users won’t be able to see the content if you only rely on Google’s algorithm.   We will go through a list of the 11 best social media optimization tips and tactics you can use to optimize any social media post and any channel right now! 1. Use hashtags A hashtag is a keyword or a phrase of keywords with no space in between the words, with the hash symbol before.   They are searchable on social media, your post will be more easily findable if you add several hashtags in the caption. But be careful and choose your hashtags wisely: they have to be relevant for the pictures and the content you share!   Very common thing in marketing: copy-pasting... . Do not copy-paste hashtags from other influencers as it might work for them, but maybe not for you. Use relevant hashtags that are meaningful when they compliment your content. When doing this, you will not be spamming users and rather attracting the users that are actually looking for content like yours.   Here are... --- ### How to benefit from AI in Performance marketing? > In this article, we will talk about the key benefits of AI technologies in Performance marketing. Read now - Published: 2019-09-17 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/why-you-should-start-doing-performance-marketing-and-how-ai-can-assist-you-in-doing-it/ - Blog category: Performance Marketing How to leverage the power of AI and boost your business’s performance? In this article, we will talk about the key benefits of AI technologies in Performance marketing. We all know how important it is to make your decisions based on data, especially when it comes to performance marketing. How to leverage the power of AI and boost your business’s performance? In this article, we will talk about the key benefits of AI technologies in Performance marketing.    Structure of the article: Performance marketing: key termsCritical challenges in Performance marketingFive key benefits of AI in performance marketing Performance marketing: key terms What is Performance Marketing? First of all, let us clarify what exactly do we mean when talking about Performance marketing. Simply put, Performance marketing is a form of advertising that implies paying a commission based on performance. In other words, it is a goal-driven approach that enables marketers to have a clear view of their marketing efficiency and costs. In contrast to traditional advertising, where the marketer pays a certain amount of money for their campaigns upfront, in performance marketing, digital marketers pay for a result. Performance marketing has started to be favored by many CMOs since it enables transparency in marketing campaign efficiencies & spending and a better understanding of how marketing investments work. Four main  types of performance marketing Performance marketing is traditionally known for its clear focus on such KPIs as CPC, CPM, CPL, and CPA. Nowadays, many companies are implementing performance marketing strategies in many areas of marketing: search engine marketing (SEM), search engine optimization (SEO), display, native ads, social media marketing, email marketing, and content marketing. We have gathered below a few common... --- ### 5 Benefits of KPIs Tracking with Anomaly Detection > Anomaly detection helps you to enhance and simplify the process of KPIs performance tracking at the same time. - Published: 2019-09-12 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/5-benefits-of-digital-marketing-kpis-tracking-with-anomaly-detection/ - Blog category: Predictive Analytics Anomaly detection helps you to enhance and simplify the process of KPIs performance tracking at the same time. In other words, AI helps you to save plenty of time and nerves. It makes the monitoring process much faster and therefore more efficient. In the last article we discussed what anomaly detection is and how the anomalies can be classified. Today we aim to dive a little deeper into this topic. We will consider the main benefits of this new AI-approach of KPI performance tracking. As it was mentioned before, traditional methods of digital marketing KPIs tracking can be time-consuming and expensive. Moreover, the quality of such monitoring leaves much to be desired. This becomes an issue since KPI performance tracking remains one of the most valuable processes for marketing analytics. Let us now discuss what is so precious about Anomaly detection and how it can enhance the process of digital marketing KPIs tracking. 5 Reasons Why Anomaly Detection is Worth Noting for Marketers: 1. Simplification and high efficiency Anomaly detection helps you to enhance and simplify the process of KPIs performance tracking at the same time. In other words, AI helps you to save plenty of time and nerves. It makes the monitoring process much faster and therefore more efficient. As a result, rapid and small adjustments help to improve the overall KPI performance. 2. Ongoing Optimization One of the main benefits of artificial intelligence is its ability to adjust. Thus, the algorithms are being continuously improved and customized for specific clients and their KPI metrics. At nexoya, after an anomaly is detected, the user receives an anomaly alert notification regarding their KPI performance. Afterwards, the platform suggests to define the significance of each anomaly. This way AI technologies help to optimize the further process... --- ### Marketing KPI tracking with Anomaly Detection > Nowadays, the process of marketing KPIs tracking can be automated with the help of artificial intelligence. - Published: 2019-09-02 - Modified: 2023-09-06 - URL: https://www.nexoya.com/blog/marketing-kpis-tracking-with-anomaly-detection/ - Blog category: Predictive Analytics Nowadays, the process of marketing KPIs tracking can be automated with the help of artificial intelligence. AI technologies can make it way faster and more effective. Why the “traditional” way of KPI tracking is not an option (any more). As a marketer, you are interested in how various marketing KPIs and metrics evolve over time. In theory, you should concentrate on 2 or 3 main marketing KPIs which you can track regularly and then adjust your marketing tactics based on that. However, in practice, the amount of marketing KPIs and metrics can be massive. In addition, they can change over time based on your focus and priorities. It is very hard for a marketer to keep an overview of what’s going on with hundreds of KPIs at hand and execute the KPI tracking in an effective way. Nevertheless, with the unlimited access to marketing data and the latest technological advancements, it is becoming more and more tempting to steer marketing business and draw conclusions based on data rather than subjective expert judgement. So how not to get lost in this digital ocean and make the data-driven conclusions smartly when it comes to KPI tracking?   One aspect of such a marketing data-driven approach is to detect the abnormal behaviours of your important metrics, recognize and understand unusual and surprising patterns. Detecting these patterns (aka anomalies) might bring you interesting insights like whether the performance of your ongoing campaign is unexpectedly good (or bad) or may point out to completely new market circumstances, which are impacting your business (e. g. economic downturn), but which you could not anticipate before. This makes the process of KPIs tracking and anomalies detection... --- ### How can you benefit from correlation analysis in marketing? > Correlation analysis can reveal significant/meaningful relationships between different metrics or groups of metrics. Information about such... - Published: 2019-08-07 - Modified: 2022-04-17 - URL: https://www.nexoya.com/blog/how-can-you-benefit-from-correlation-analysis-in-marketing/ - Blog category: Predictive Analytics Correlation analysis can reveal significant/meaningful relationships between different metrics or groups of metrics. Information about such relationships can provide new insights, and reveal interdependencies. It is not a secret that customer relations play a significant role in business. Indeed, the success of your company highly depends on the loyalty of your customers. But how can you make sure that your customers are happy with the service you are providing? Correlation analysis can help you with that! What is the true benefit of correlation analysis for marketers? To evaluate the efficiency of the campaign, marketers usually track key performance indicators (KPIs) and marketing metrics. The main goal of such checks is to maximize the return on investment (ROI) and efficiency while maintaining the quality of customer experience. Although tracking individual KPIs is of great benefit, the data might further contain valuable information. Correlation analysis can reveal significant/meaningful relationships between different metrics or groups of metrics. Information about such relationships can provide new insights, and reveal interdependencies. As a result, it helps the company to become more efficient. But how do you define those relationships and how can you benefit from correlation analysis in marketing? Let’s simply start by clarifying some of the key terms. Time series Generally, in marketing, metrics are variables that mostly evolve over time. In statistics, this approach is called “time-series data”. Basically, a time series is a series of values recorded over time. In this case, the time intervals should be equal. That is why it is important to set the most suitable time interval/pace for each KPI. Depending on the core values of metrics, the result can be recorded weekly, daily, or even in some... --- ### 8 benefits of Predictive Analytics in Marketing (infographic) > Marketing analytics have changed as well over the years, especially by introducing predictive analytics into the digital marketing world. - Published: 2019-07-29 - Modified: 2023-09-11 - URL: https://www.nexoya.com/blog/the-benefits-of-predictive-analytics-in-marketing-infographic/ - Blog category: Predictive Analytics Marketing analytics have changed as well over the years, especially by introducing predictive analytics into the digital marketing world. With predictive analytics, marketers can see trends and get estimations of how their marketing campaigns will most likely perform. Nowadays digital marketing is becoming more and more AI-driven. Thanks to artificial intelligence (AI), marketing has propelled content and advertisement personalization into a totally new level. Moreover, AI technologies also helped to enhance the marketing analytics practice. Understanding marketing analytics is crucial since it helps marketers to measure, manage and analyze marketing performance to in order to maximize its effectiveness and optimize return on investment (ROI). As a result, marketing analytics allows marketers to be more efficient. However, this process can be enhanced even more with the use of artificial intelligence. What are the main trends driving marketing analytics? AI marketing tools for various marketing disciplines, such as content curation, email marketing or content generation have already “turned to AI”. This has helped marketers to become more efficient in their daily work by eliminating the need of focussing on repetitive tasks, such as reporting, performance monitoring, organizing and analyzing marketing data. Marketing analytics have changed as well over the years, especially by introducing predictive analytics into the digital marketing world. With predictive analytics, marketers can see trends and get estimations of how their marketing campaigns will most likely perform. This information can be very beneficial to marketers because their efforts won't be wasted. They will have the chance to implement the necessary changes in order to increase the likelihood of reaching the set goal for a marketing campaign on time. Thus, artificial intelligence helped to simplify and at the same time optimize marketing analytics practice. Historical data is the key to predictive analytics... --- ### What an Integrated Marketing Strategy is, and how AI can help > The success of an Integrated Marketing Strategy lies in the art of developing a consistent message across multiple marketing channels. - Published: 2019-07-19 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/what-an-integrated-marketing-strategy-is-and-how-ai-can-help-in-running-it/ - Blog category: Strategy The success of an Integrated Marketing Strategy lies in the art of developing a consistent message across multiple marketing channels. The communication with the target audience across various channels creates a holistic relationship with potential customers. Consistency is the Key The success of an Integrated Marketing Strategy is based on the art of developing a consistent message across multiple marketing channels. The communication with the target audience across various marketing channels creates a holistic relationship with the potential customers. The core messaging and the USP stay the same across all the channels, but the approach and the message itself might differ depending on the channel. Integrating all the marketing channels just for the sake of it will not make much sense if the product does not fit the respective channel. Therefore, before deciding on which marketing channels to focus on, think about the main goal and the “culture” & audience of each of the channels. If presenting and promoting your service/product via that specific marketing channel makes sense and doesn’t appear as a “forced” action, that at the end results in misplacement of your message, then you can proceed with that channel. This way integrated marketing communication can help you to build a holistic impression/experience about your brand. “The aim of a successful Integrated Marketing Strategy is to attract a larger group of potential customers by passing a consistent message across various marketing channels. ” The proven benefits of an Integrated Marketing Strategy 1. More Effective Consistent messaging and integrated marketing communication across all the marketing channels creates a clear image of the company in the minds of potential customers. As a result, the message will stick better (i. e. mere exposure effect). 2. Better credibility/trust among your... --- ### The process of building an AI model > In this blog, we will give you some insights into how an AI Model is actually built, and what is needed for that. Read more on nexoya -blog! - Published: 2019-07-03 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/the-process-of-building-an-ai-model/ - Blog category: Predictive Analytics In this article, we will give you some insights into how an AI Model is actually built, and what is needed for that. We’ll talk about the 2nd step of the e2e process of building an Artificial Intelligence Model - the Model Creation. In the previous blog article, we talked about what Data Engineering / Data Preparation is and why data is essential for building a good AI Model. In this blog post, we will give you some insights into how an AI Model is actually built, and what is needed for that.   We’ll talk about the 2nd step of the e2e process of building an Artificial Intelligence Model - the Model Creation.   The Model creation can be split up into three parts, which we want to dive deep into now: 1. Training In the training phase, we take our prepared and curated data from the former data engineering phase and start training an AI Model. The goal is that our AI model knows what data parameters are important and what results are expected. As an example, in Marketing: We could have input data of App Store Downloads & App Store InPayment Returns, and want to predict the revenue for the next 4 weeks based on that data, using trends & seasonality of the last 2 years. So, our input will be: 2 years of data, to be used to “train” the model; our output: 4 weeks of predicted revenue. 2. Optimizing In the optimization phase, we start making the model better. So we try out the trained model on old data. As an example: We predict revenue for the previous 4 weeks using data that has been backdated for 1. 75 years, and then see how good it was. We then start optimizing... --- ### Learn how to make your data ready for AI with 5 simple steps > It is well known, that the availability of good data is essential in order to leverage the full potential of artificial intelligence. - Published: 2019-06-19 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/learn-how-to-make-your-data-ready-for-ai-with-5-simple-steps/ - Blog category: Predictive Analytics In this chapter, we want to dive into the actual base on what AI models are built upon - your data. We’ll talk about how to get the right data and prepare it for actually building your own AI model in the future. In the previous chapters, we talked about how AI is affecting Marketing, how you can start changing your strategy towards more AI and data-driven approaches. In this chapter, we want to dive into the actual base of what AI models are built upon - your data. We’ll talk about how to get the right data and prepare it for the actual building of your own AI model in the future (see our blog article:The Benefits of AI in Marketing to learn why this is important). It is well known that the availability of good data is essential in order to leverage the full potential of artificial intelligence. But what does that mean for your data and how the process of data preparation should look like; Did you make sure you have the right data available to be able to apply AI? In this article, we want to share some insights into how AI actually works with data and what you need, as a marketer, to ensure you are able to apply artificial intelligence to your data. 5 simple steps to make your data ready for AI 1. Ensure data is stored. All data should be saved at all times. Not just in your online CRM, but in all the tools you use. Especially metrics, such as KPI’s and their historical data. 2. Ensure data is available for you to export. Make sure every online tool you use, allows you to get the data out/export it to run your own models with it... --- ### Create your Marketing Funnel with these easy steps (Template) > Tips on how to create an effective marketing funnel for your company with a template. Read more about the marketing funnel stages. - Published: 2019-05-29 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/create-your-marketing-funnel-with-these-easy-steps-template/ - Blog category: Strategy There is no single marketing funnel that every business should follow. Marketing funnels vary quite a lot and might include many stages before the final stage is arrived at. Nevertheless, we will only focus on the most significant stages of a marketing funnel and the most widely adopted. In the previous article we discussed how marketing funnel concept can help you to monitor and plan your marketing campaign. Today we will show you how to create your own marketing funnel with 5 easy steps! Marketing funnel stages There is no single model of the marketing funnel that every business should follow. Depending on the type of business marketing funnels vary quite a lot and might include many stages before the final marketing funnel stage is arrived at. Nevertheless, we will only focus on the most significant stages of a marketing funnel and the most widely adopted. Let us have a look at a simple marketing funnel and its basic stages. For each marketing funnel stage, we provide examples of goals, important KPIs and useful tactics which company can apply. Feel free to use our “Marketing Funnel Template”, which you can find at the end of this article. Let’s have a look on how a marketing funnel stages could look like: (Scroll down for the Marketing Funnel Template) 1. Marketing funnel stage -Awareness In this marketing funnel stage, potential customers are not aware of the existence of your product/service. Therefore, your goal as a company is to create awareness for your business among the potential target audience. Marketing funnel example -Awareness Customer Goal: Solution, In the search for new, engaging informationCompany Goal: Reach, Company awareness, Attract, Increase trafficTactics: SEO, SEM, display ads, events, blog, influencers, social content, infographics, short YouTube videosImportant KPIs to track: Visits, CTR, bounce-rate, followers 2. Marketing funnel stage... --- ### Why a marketing funnel is important and where AI can help > In this article we will share a few tips and tricks on how to convert potential customers into paying customers with the help of marketing funnel. - Published: 2019-05-22 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/why-a-marketing-funnel-is-important-and-where-ai-can-help/ - Blog category: Strategy A marketing funnel helps you to keep an overview of your marketing activities. It shows you when and where your customers are interacting with your product/service and which “stage” the customers are currently in. In this article, we will show you how a marketing funnel works and how it can help convert potential customers into paying customers. We will also consider how artificial intelligence can assist you. A marketing funnel helps to understand your customers better A marketing funnel helps you to keep an overview of your marketing activities. It shows you when and where your customers are interacting with your product/service and which “stage” the customers are currently in. These stages can be split up individually, based on your needs, but most customers fall into one of five stages: “A Marketing funnel helps marketers to understand which funnel stages work the best and the least, and consequently implement needed changes in order to improve the performance. ” By understanding where your customers are or why they may not be moving from one stage to the next, you’re able to actively adjust your processes and marketing tactics to capture as many customers as possible. Of course, not all potential customers will end up spending money with you. The goal of a marketing funnel is to maximize profit by moving the buyer through the spending journey. Especially in B2B-sector and in such products and services where the customer is not driven by impulses, it takes time to convince the prospects to purchase your service/product. That is why marketing funnel is divided into different stages. During each stage, a potential customer is in touch with the product or service in various ways before they move to the next... --- ### How to apply “One Metric That Matters” concept in Marketing > "One Metric That Matters" concept is a great start for business strategy optimization! Today we will share tips on how to apply this... - Published: 2019-05-14 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/apply-the-one-metric-that-matters-concept-in-marketing-what-it-really-means-and-how-to-do-it/ - Blog category: Strategy OMTM brings a lot of clarity and certainty into the team’s and the company’s spirit. When there is a clearly identified goal to reach and the employees know, towards what all their efforts are leading to, it does not only bring team motivation but also work transparency and structure in the daily work. Nowadays there are plenty of various marketing strategies and tactics which companies can apply. Usually most of the “traditional” marketing strategies implies tracking and evaluating several metrics at the same time. However, the more kpi metrics the strategy has the harder it can start evaluating them. Consequently, it can result in ambiguity of events and misunderstandings for team members. Moreover, sometimes for a marketing team it can be hard to define metrics that really matter. It is indeed not that easy as it may seem from the first sight. Then the question of prioritization is becoming crucial: which kpi metric is the most relevant? Which one can be ignored? That is why such concept as “One Metric That Matter” is becoming more and more popular in the marketing sphere. One Metric That Matters (short OMTM) is a concept, with the idea that your whole team or company focuses on one metric only at a particular time. If you want to know how to define your One Metric That Matter and what to take into account while working towards reaching your OMTM in the context of your marketing strategy, you are in the right place. Why you should not ignore OMTM OMTM brings a lot of clarity and certainty not only into marketing strategy, but also into the team’s and the company’s spirit. When there is a clearly identified goal to reach and the employees know, towards what all their efforts are leading to, it does not only bring team motivation... --- ### Tips on How to leverage Data-driven decisions in Marketing > Find out what is important to know before implementing data-driven decisions. We will provide you a few tips! - Published: 2019-04-30 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/tips-on-how-to-leverage-data-driven-decisions-in-marketing/ - Blog category: Tips and Tricks A data-driven marketing strategy is based on profound data analytics. This includes analysis of data you already have as well as data that is accessible to you as a marketer.and how they function, we have divided them into the following sub-areas: What is a data-driven marketing strategy and for what is it used? A data-driven marketing strategy is based on profound data analytics. This includes analysis of data you already have as well as data that is accessible to you as a marketer. By analyzing various data parts, you can start making data-driven decisions and forming the baseline of your data-driven marketing strategy. Most often, the application of a data-driven marketing strategy helps companies and entrepreneurs gain insights into future numbers (i. e. forecasts/predictive analytics), but also helps to personalize the user experience for existing and future customers. It allows companies to better understand customer needs and preferences. And lastly, when it comes to the marketing budget, a data-driven marketing strategy helps to identify and predict which marketing efforts have the highest and most profitable impact or return on investment. A data-driven decision making helps companies identify marketing channels that work the best for your business. What are the benefits of implementing data-driven decisions in marketing? Decreasing expenses. With the help of data-driven marketing decisions, you can minimize marketing expenses by knowing which channel and/or tactic works the best for reaching a goal by analysing and comparing the various relevant KPIs. Your decision won't be based on gut feeling anymore but on effective profound numbers and their statistical. More precise/Better user personas. Thanks to continuous data analytics, you are able to develop a deeper knowledge of your buyer personas and keep them up-to-date in order to understand the real needs of your customers. This... --- ### Benefits of Business and Marketing Intelligence (Part 2) > For a better understanding of the benefits of business and marketing intelligence, we will consider 4 function areas. - Published: 2019-04-08 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/benefits-of-business-and-marketing-intelligence-part-2/ - Blog category: Strategy In this post, we will focus on the benefits and function areas of Business and Marketing Intelligence. To better understand all the areas of Business and Marketing intelligence and how they function, we have divided them into the following sub-areas: In our previous post we talked about the usage and impact of Business & Marketing Intelligence in companies and agencies. In this post we will focus on the benefits and function areas of Business and Marketing Intelligence. To better understand all the areas and how they function, we have divided them into the following sub-areas: Data collection Implementation of Marketing intelligence can improve your data analytics. With Business & Marketing Intelligence you can collect data in a structured and consistent way. It also includes the linking of various marketing data and its normalization. Data preparation Before conducting the analysis the available data must be prepared in order to extract meaningful information from it that is needed for corporate management. With marketing intelligence you will also save plenty of time on data preparation process. Information representation The prepared data must be offered to users in easily readable, appropriate forms, such as reports or dashboards. Business-relevant information It must be ensured that the quality of the data is high. It is important to focus on the essential data. Complexity leads to unnecessary effort. Too little data in return produces incomplete results — or none at all — and also makes the use of marketing intelligence impossible. Benefits of Business and Marketing intelligence (Infographic) Business Intelligence tools, which one should you choose? Companies typically use business intelligence tools to learn about emerging trends in their segment and extract strategic data to make smart choices. There are numerous business intelligence tools available on the Internet,... --- ### Marketing & Business Intelligence -Impact today and in the future (Part 1) > Marketing Intelligence has a great impact on the industry today. In this article we will dicsuss how it is going to change in the future. - Published: 2019-04-01 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/business-marketing-intelligence-impact-today-and-in-the-future/ - Blog category: Strategy In the following article we will show what impact marketing and business intelligence have on agencies and organizations and, more importantly, what impact they will have in the future. In the following article we will show what impact marketing and business intelligence have on agencies and organizations and, more importantly, what impact they will have in the future. What is Marketing and Business Intelligence? Marketing and Business Intelligence aim to collect all relevant information for a company and prepare and present it correctly so that the management and the marketing teams can make success-relevant decisions based on the data that is systematically collected. Data where you need it. At the moment, the amount of available data is exploding. This data is available in various systems and platforms, and only a clean consolidation helps provide the right insights. Manual data merging in Excel is no longer sufficient because it is extremely time-consuming and usually leads to the inconsistent merging of data. As the saying goes: don't believe any statistics that you haven't falsified yourself... Marketing and Business Intelligence make it so that one can focus only on essential information. Irrelevant information is hidden so that they do not lead to wrong conclusions and costly decisions, such as the waste of advertising budgets. The relevance of Marketing and Business Intelligence is increasing day by day. Dozens of systems collect data. Here is a small selection: CRM Systems (Salesforce, Microsoft Dynamics and Co. )Analytic Systems (Google Analytics, etc. )ERP Systems (SAP and thousands of industry-specific solutions and thousands of industry-specific solutions)Content Marketing Systems (Hubspot, Eloqua, Pardot & Co. )Mail-Marketing Systems (Mailchimp, Emarsys, Vertical Response & Co. )Ad Systems (Google Adwords, Facebook Ads & Co. )Social Networks such as... --- ### 5 important AI practices in E-commerce today > The popularity of AI marketing is growing. Find out more about the future of E-commerce, and how you can benefit from AI solutions! - Published: 2019-03-23 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/5-important-ai-practices-in-e-commerce-today/ - Blog category: Tips and Tricks A few years ago, artificial intelligence was introducing itself to the world of E-commerce. In 2020, it has already evolved into an irreplaceable part of the business. A few years ago, artificial intelligence was introducing itself to the world of e commerce. In 2020 it has already evolved into an irreplaceable part of the business. Although many e commerce platforms have already worked with AI models and tools for some years now, the majority of customers did not see the impact of artificial intelligence before the implementation of chatbots and recommendation engines, which became fundamental for most e commerce platforms in the last few years. While now it is a big trend and more and more machine learning models are being adapted by this sphere. In this article we will talk about ecommerce trends in 2020 and how they are affecting the industry. We gathered for you 5 important AI practices which are already turned AI in e commerce today. AI practices 1. Personalization Perhaps one of the most important aspects of artificial intelligence in e commerce at the moment, and how it is enhancing business performance, is personalization. Targeted personalizations have been proven to increase user experience for many e commerce companies such as Amazon, Ebay, and many more. Artificial intelligence technologies create better personalization without human interaction. It can use many different data resources to individualize individual communication. And through machine learning, AI will get smarter every day. It's a kind of automated business-intelligence on a very high level. Ecommerce trends: Usage of Predictive Analytics in e commerce Personalization does not end here — customers can also get product suggestions that are not just based on... --- ### Do not miss these SEO tactics for 2021 > Tricks and tactics that will help you to increase the efficiency of your SEO strategy. Find out how to improve your ranking in 2021. - Published: 2019-03-15 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/do-not-miss-these-seo-tactics-for-2021/ - Blog category: Tips and Tricks Only 10-15 years ago, if you were doing SEO as a profession, people might have had no clue what that meant. Nowadays, SEO is a common practice important for every company that cares about their website visibility and ranking in organic search network results. Why do we use SEO in marketing? Search Engine Optimization, more commonly known as SEO is a range of practices that helps your website to be ranked higher in search engine results pages. In other words, an SEO marketing strategy makes your website more visible organically. SEO in marketing has revealed itself to be key, as the main source of organic traffic for a website comes from online searches. Making some changes to a website might improve its relevance to a search engine and make it appear higher in the results. To do this, the content must be not only accurate according to the user's search title, but also of high quality. By following SEO good practices, you will be able to boost your visibility organically. Once you've been through the process of understanding what SEO in marketing is all about, it's time to consider how to optimize your landing pages and see how it all works. As there are two approaches to enforce SEO to increase your online visibility, SEO in marketing can be implemented on-page or off-page. Only 10-15 years ago, if you were doing SEO as a profession, people might have had no clue what that meant. Nowadays, SEO is a common practice important for every company that cares about their website visibility and ranking in organic search network results.   The difference between on-page SEO optimization and off-page SEO optimization 1. On-Page SEO On-page SEO is an important asset you can control and modify as you wish,... --- ### Should companies implement growth hacking? > Growth hacking is a relatively new term in marketing, however it is already gaining popularity. We created the guidelines on how to become... - Published: 2019-03-03 - Modified: 2022-04-17 - URL: https://www.nexoya.com/blog/should-companies-implement-growth-hacking/ - Blog category: Strategy Traditional marketing is not enough anymore. Companies, especially those in an early stage, must focus on rapid growth, and often, the only goal that matters is overall growth. Traditional online marketing is not enough anymore. Companies, especially those in an early stage, must focus on rapid growth, and often, the only goal that matters is overall growth. Growth hacking is a relatively new term in the online marketing world which means fast-paced growth for a company, by fast cycles of testing and implementing new ideas and disciplines in order to scale up quickly — always with growth in mind and with the support of the newest technology available. Who are growth hackers and why do we need them? A growth hacker is not only a marketing specialist, but also someone who has an understanding of data analytics, A/B testing, and programming. In other words, a growth hacker is a hybrid of a developer and marketer in one. Often a growth hacker does not necessarily need to have coding skills, but they will work closely with developers. So let’s have a look at where growth hacking started and what made this trend grow so fast! Growth Hacking strategy Growth hacking strategy can differ a lot depending on the company size. For bigger companies, a growth hacking strategy might mean huge billboards with creatives, but for smaller companies with less money in hand it can be a creative collaboration with another company. Fresh startups and companies with relatively small budgets often have to find very creative ways to save money in marketing efforts. When there is not enough in the budget for paid ads, one has to think outside of... --- ### AI marketing tools that you need to know > AI technologies is the future of marketing. We prepared a list of 30 best AI marketing tools that can boost the efficiency of your business! - Published: 2019-02-25 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/ai-marketing-tools-that-you-need-to-know/ - Blog category: Tips and Tricks In our previous post, we talked about the generic benefits of AI in marketing. In this blog post, we would like to go one step further and distinguish between various disciplines in marketing, and list some tools for each marketing segment. In our earlier post, we talked about the generic benefits of AI in marketing. Today we would like to go one step further and define key AI marketing tools which are the “must-have” for a successful marketing strategy. AI marketing tools can be divided into the following categories: Personalisation EmailChatbotsPredictive AnalyticsCustomer SegmentationContent Creation Campaign Automation Personalisation Personalization is one of the most important categories, especially for online marketing. AI marketing tools can easily help you to personalize your content. Such AI technologies are generating websites, emails, social media posts, and videos, personalized and unique for each user. Nowadays the effectiveness of marketing strategy highly depends on the level of personalization. The more personalized the campaign is the more clients it can attract. Such AI marketing tools can help marketers to target their audiences more specifically with personalized content. Moreover, it can easily define at which stage of the conversion funnel their customers are in. Here’s a list of a few marketing tools, some of which are already implementing Artificial Intelligence right now. Others are on the way of doing so, or surely starting very soon. Optimizely is a typical A/B testing tool, which helps you to personalize your website across all the customer touchpoints. Dynamicyield is an AI marketing tool that helps to enhance personalization on all channels and with that increase the revenue by using predictive analytics and targeting with AI. Personyze is a SaaS platform that offers personalization solutions for digital marketers, with a focus on AI-driven recommendation engines. Qubit helps digital marketers understand their... --- ### An expert’s point of view on AI in marketing > In today's fast-changing world it is important to keep updated on main marketing trends. That is why we asked an industry leader to share his prediction. - Published: 2019-02-21 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/an-experts-point-of-view-on-ai-in-marketing-interview-with-our-advisor-markus-meierer/ - Blog category: AI & Marketing We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing. Today we will share an interview with an industry expert: Markus Meierer, Senior Associate at the Chair for Marketing and Market Research at the University of Zurich. We got a chance to catch up for a coffee and discuss a few exciting topics that many marketers have in mind. Markus Meierer is sharing his thoughts about current marketing trends, the role of AI development in marketing, and benefits and risks of its implementation. This interview helps to answer general questions regarding artificial intelligence, its impact on marketing industry and customer experience, and future of data analytics. Interview with our advisor Markus Meierer Can you tell us a little bit about your role? I lead a research group at the University of Zurich. Within the University Research Priority Program “Social Networks,” we analyze the impact of social ties (family, friends, colleagues, acquaintances) on consumer behaviour and how to quantify this impact (e. g. how it affects customer experience within customer lifetime value). An integral part of our work is that we release the algorithms, which we developed for our research projects, as open-source software to facilitate easy adoption of these statistical methods by interested parties. How did marketing change in the last 5-10 years? Marketing is becoming more and more data-driven. That means that we use more and more statistical models, and lately, AI techniques that support decision-making. Data analytics is becoming more important for companies. In particular, two main reasons have driven this need: first, the need to personalize products and... --- ### 6 Benefits by Implementing AI in Marketing [Infographic] > AI in marketing is becoming the number one competitive advantage for companies as it allows to significantly improve marketing performance. - Published: 2019-02-16 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/benefits-of-ai-in-marketing/ - Blog category: AI & Marketing Applying Artificial Intelligence in marketing is relatively rare in the field, and therefore many marketing experts have not yet approached it. Applications of Artificial Intelligence are relatively rare in marketing industry, and therefore many marketing experts have not yet approached it, and only understand it vaguely. Within marketing agencies, as well as small- to medium-sized companies, we see that AI is very carefully introduced because most marketers are unsure about its real benefits. Artificial intelligence is an opportunity to be leveraged across all segments, its cost-effectiveness will have progressed at an exponential rate of 38% by 2035. While some people are still reluctant, AI is essentially a solution to concentrate on higher value-added activities and thus enhance business performance. Besides, it is also a very valuable tool to expand your customer base, as advertising is creating new openings for businesses online. In addition, AI can help a company to be more competitive and to change its business model, including through marketing intelligence. It is time to fill this gap and consider the main benefits of AI in marketing! Let’s have a look at the most important features of artificial intelligence! Below you can find a summary of the general benefits of applying AI in marketing so that you know early on what’s in for you: Marketing and business intelligence plays a significant role in strategy development process. As a result, implementing AI in marketing processes can help you to make better decisions, be more efficient, reduce costs and increase your brand awareness. Sounds pretty good, right? History of AI in marketing The last two decades have been greatly affected by the spread of artificial... --- ### The future of marketing and the role of AI > It is getting more challenging to follow up on all the marketing trends. AI technologies are changing the way everything works in marketing. - Published: 2019-02-12 - Modified: 2022-04-11 - URL: https://www.nexoya.com/blog/the-future-of-marketing-and-the-role-of-ai-in-it/ - Blog category: AI & Marketing AI-powered technologies are entering many, if not all industries including the field of marketing. Many marketers are already aware of the ongoing change. AI-powered technologies are entering many, if not all, fields, including marketing. As a result the market is shifting significantly. Many marketing specialists are already aware of the ongoing change. AI technologies have been already implemented in various marketing disciplines by now, such as user segmentation, data aggregation, content creation, monitoring, and much more. The change is happening right now! Implementation of AI technologies has plenty of benefits. It can easily automate a lot of repetitive tasks, which means that less work is left for marketers. But can artificial intelligence fully replace humans? This tendency of using more and more AI-based solutions makes many marketing specialists to wonder: how the implementation of AI technology will affect the daily work of a single marketer, large-scale business processes, or even the entire job market? What is the future of marketing and how will AI technologies shape the industry? Find out more about the future of marketing and the role of AI in this article! AI marketing today 1. AI increases conversion rates This is especially crucial for marketers. Implementing machine Learning in marketing processes can improve growth rates in branding campaigns, E-commerce, and ads. AI technology helps you to find a better solution faster while saving time and money. It is constantly processing all available data and analysing different variations. As a result, it discovers the best method for optimal conversion (keyword A/B Testing) in no time. Plus: thanks to the ongoing analysis of all new data with regard to performance and other relevant factors, the reliability rate... --- ### First interview with Nexoya-founders > Artificial intelligence and machine learning in marketing: Nexoya-founders are discussing current trends and the importance of implementing AI solutions. - Published: 2019-02-06 - Modified: 2023-01-06 - URL: https://www.nexoya.com/blog/interview-with-the-founders/ - Blog category: AI & Marketing We had a chance to interview our nexoya-founders. In this first interview Manuel and Marco tell more in detail about the field of AI and how and why it should be implemented in marketing. Moreover, they explain more in depth about why they decided to enter the market with an AI/ML solution for marketing. It is getting more and more popular to apply artificial intelligence (AI) in various sectors of life: from medicine to etail/retail industries. AI implementation helps to optimize processes, reduce costs and get the most out of your data. This is why many companies are now investing heavily in machine learning and data analytics. However, in most cases, the implementation of AI can cost the company a fortune. Plus it can take plenty of time to prepare and generate data for proper analysis. Nexoya-founders, Marco and Manuel, believe that implementing marketing intelligence can be possible for small businesses and startups as well. What are the current trends in AI marketing? We had a chance to interview our Nexoya-founders. In this first interview Manuel and Marco are discussing current trends in AI marketing and the importance of implementing marketing intelligence into business processes. Moreover, they will explain why they decided to enter the market with the machine learning solution. AI is a very broad term and refers to many different sub-categories and disciplines in AI. How is AI implemented at Nexoya? Marco: Artificial intelligence at Nexoya means making complex algorithms accessible to marketers. We bring the power of AI together with your data in an easy and accessible form. This way marketers can start benefiting from AI today. Artificial intelligence is the general term for a lot of methods and technologies. At Nexoya, we mainly work in the field of machine learning, where we apply huge amounts of data to algorithms and models and make the results... --- ## FAQ ## Help Center ### Enhance Predictions by Adding Key Events > With the Events feature, you can now add important events directly as an input to your next optimization. Find out more. - Published: 2025-04-28 - Modified: 2025-05-08 - URL: https://www.nexoya.com/help/smarter-more-precise-predictions-with-events-feature/ Planning a big campaign or a new product launch? Today’s marketers are navigating a rapidly evolving landscape. From planned promotional pushes and seasonal sales to unexpected external disruptions like macroeconomic shifts or technical hiccups, there are countless factors that can affect campaign performance. The problem? These events often skew your results. That’s where the Events feature comes in. This feature lets you add internal or external events that could impact your performance. Whether it’s a major promotion, a brand awareness push, a product launch, or even an external factor like a competitor’s campaign or a public holiday - Nexoya can now take it all into account to enhance prediction accuracy. Key Benefits of the Events Feature 1. Add business-specific events as model inputs Every business is unique. You can define which events matter, how big the impact is, and which campaigns are affected, making future predictions more accurate—leading to smarter budget allocation and better optimization results. 2. Improve prediction quality with richer context The model learns from your past events and uses that knowledge to improve predictions for future, similar scenarios. The more you use it, the smarter it gets. 3. Smarter simulations and pacing proposals Incorporating key events helps Nexoya deliver more accurate simulations and pacing recommendations - enabling smarter, data-driven budget planning that reflects actual dynamics. Seven Event Types You can select from seven event categories for your events: Promotion & Discounts (small or large)E. g. price drops, limited-time offers, loyalty or low-funnel pushes. Product Launch (small or large)E. g... . --- ### Smarter Seasonality Modeling with Google Trends & Keywords > Enhance the accuracy of our seasonality modeling by integrating yearly patterns from Google Trends into Nexoya AI predictions. - Published: 2025-03-06 - Modified: 2025-03-06 - URL: https://www.nexoya.com/help/smarter-seasonality-modeling-with-google-trends-keywords/ At Nexoya, we’re all about data-driven optimization - and we have great news! We’ve introduced a new way to enhance the accuracy of our seasonality modeling by integrating yearly patterns from Google Trends into our AI-powered predictions. What’s new? You can now add customer-specific keywords as an input to our algorithm. By incorporating historical search trends, our ML models can detect seasonal fluctuations and integrate them seamlessly into campaign performance predictions. The result? More precise forecasting Smarter optimizations Better campaign performance uplift How to get started? Simply provide up to 10 keywords per advertising portfolio to your Customer Success Manager. Our ML team will analyze them and offer feedback on their quality. If necessary, we’ll help refine the list to ensure optimal impact. What makes a good keyword? Relevant to your business (for instance, brand names, product names, industry terms, or competitors) Used in your paid search campaigns Shows strong, recurring yearly patterns over the last 5 years on Google Trends How does the model learn? The ML model will assess the impact of your keywords:✔️ If the correlation is strong, it increases their weight in optimization❌ If no impact is detected, they are automatically disregarded 📌 Note: There won’t be a visible change in the UI, but rest assured - our models will be working smarter in the background to refine your predictions! Want to take advantage of this new feature?   Start preparing your keyword list and share it with your CSM when you’re ready! --- ### Understanding optimization uplift and its limitations > Every marketer wants to maximize their return on investment. Here is how nexoya calculates uplift in an optimization. - Published: 2025-02-26 - Modified: 2025-03-10 - URL: https://www.nexoya.com/help/understanding-optimization-uplift-and-its-limitations/ Every marketer wants to maximize their return on investment. While Nexoya's algorithm consistently strives to improve performance by reallocating budgets, sometimes it makes recommendations that might raise eyebrows. These unexpected suggestions aren't errors – they're often the best possible moves within real-world constraints. Let's look at why this happens and explore some real-world examples that demonstrate how these seemingly counterintuitive choices can actually lead to better results. What is the % uplift in an optimization Let’s break down how the uplift is calculated. Many might assume we simply compare new predictions to current performance, but our approach is more sophisticated. Our baseline isn't just your current spending – it's a proportionally scaled version of your existing budget allocation. Here's why this matters: If you're planning to increase your overall budget by 20%, we don't compare our optimized recommendations against your current spending. Instead, we compare them against what would happen if you simply increased each campaign's budget by 20%. This method ensures we're making fair comparisons and delivering real improvements, not just riding the wave of increased spending. Let me walk through the process: 1. Let’s assume that the new optimization budget is increased from $900 to $1200. 2. With this new budget, Nexoya finds the ideal budget allocation for all campaigns and predicts the expected performance for each campaign. In this example, we would achieve a total of 34’500 leads with the new optimization. 3. To calculate the uplift, a baseline needs to be defined. This baseline is achieved... --- ### Scenario Simulation: Interpreting Results - Published: 2024-09-04 - Modified: 2024-12-18 - URL: https://www.nexoya.com/help/scenario-simulation-interpreting-results/ Your simulation is ready for review? Fantastic! Now, let’s walk through how to interpret the results and extract the most valuable insights. If you haven’t yet set up your simulations, we recommend visiting How to Set Up Simulation page for a detailed guide on configuring a simulation tailored to your specific needs. Reviewing Your Simulation First, navigate to the “Simulations” section within your portfolio and select the simulation you’d like to explore. How to Interpret the Results Scenario Slider Start by exploring the performance results for various scenarios. Use the slider to scroll through different budget ranges and assess the outcomes. As you adjust the toggle, you’ll see the performance metrics update accordingly, allowing you to compare the results for each budget scenario against the current state or base scenario. What is base scenario? The Base Scenario is created based on the current budget plan you have created for the selected portfolio. It essentially predicts the performance of your portfolio if the simulation uses the budget plan as a basis. It is important to note that when simulating all scenarios, the algorithm takes into account all budget fluctuations that you have planned on the Budget tab. Performance Table On the left side, you’ll find a performance prediction table for each funnel step in your portfolio. This table displays key values as well as cost-per metrics and the predicted percentage difference from the base scenario. It provides a summary of the potential results you could achieve with each budget level.   As... --- ### How to Set Up a Simulation - Published: 2024-09-04 - Modified: 2024-09-05 - URL: https://www.nexoya.com/help/how-to-set-up-a-simulation/ Now that you've explored the benefits and value of scenario simulation, it's time to leverage this powerful feature and run your first simulation! Step-by-Step Guide to Setting Up a Simulation 1. Ensure Your Advertising Portfolio is Ready Before you start, it's essential to have an active advertising portfolio set up in your Nexoya account. Your portfolio, which should include all the relevant campaigns across the various channels you’re using, is typically configured by your Customer Success Manager (CSM). If your portfolio hasn’t been set up yet, or if you’re unsure whether it’s complete, reach out to your CSM. They’re here to assist you in making sure everything is perfectly configured. Tip: A complete and correctly configured portfolio is crucial for accurate simulations, as it ensures that all relevant campaigns are taken into account. 2. Configure Your Simulation Once your portfolio is ready, you can start setting up your simulation by following these easy steps: Navigate to the “Simulations” Section: Head over to the "Simulations" section in your Nexoya dashboard. This is where you can manage all your simulations and check their status. To begin a new simulation, click on the “Create Simulation” button located in the top-right corner. Name Your Simulation and Define the Timeframe: Give your simulation a descriptive name (e. g. , “Autumn 2024 Campaign”) and choose the timeframe you want to analyze. You can select any period from today up to six weeks in the future, with a minimum duration of seven days. Set the Budget Range: Determine the... --- ### What is Scenario Simulation and How Does It Work? - Published: 2024-09-04 - Modified: 2024-09-04 - URL: https://www.nexoya.com/help/what-is-scenario-simulation-and-how-does-it-work/ Understanding the Challenge: Why Scenario Simulation Matters Planning in marketing can be incredibly challenging, especially in the context of a multi-channel strategy. How do you decide how much to invest next quarter? Will an increase in budget truly help you hit your target? Or what happens if you decrease your ad spend by 10% next month? How will that impact your Cost Per Lead (CPL) or overall revenue goals? These are critical questions for any performance marketer, and they’re often answered with guesswork rather than data. Why? Because the process is complex, involving multiple channels and countless campaigns. Analyzing all this data is time-consuming and prone to errors, leading many marketers to rely on intuition or habit instead of hard data. This can result in suboptimal decisions, where increasing the budget doesn’t necessarily lead to better results, and communicating the impact of your marketing efforts becomes increasingly difficult. What is Scenario Simulation? Imagine having the power to make data-driven decisions about your marketing budget, allowing you to set clear, measurable objectives like reaching a specific revenue target by next quarter or achieving a precise CPL by next month. That’s exactly what Nexoya’s Scenario Simulation feature offers. Scenario Simulation is a new feature designed to take the guesswork out of budget planning. By allowing you to simulate various budget scenarios across multiple channels, it helps you understand how different investment levels might impact your performance. This dynamic, data-driven approach not only simplifies your planning process but also enables you to optimize... --- ### Time Period Comparison feature - Published: 2024-08-21 - Modified: 2024-09-06 - URL: https://www.nexoya.com/help/introducing-the-new-time-period-comparison-feature-in-nexoya/ Time Period Comparison allows you to easily see how your cross-channel portfolio performed compared to last week, last month, or even last year. This feature gives you the insights you need with just a few clicks. With Time Period Comparison, you can quickly compare the performance of your marketing campaigns between two different periods. This helps you understand how your strategies are evolving over time. Why Use Time Period Comparison? Comparing your current performance to past periods is key to optimizing your marketing efforts. Whether you’re tracking last month’s improvements or seeing how this year’s campaigns stack up against last year’s, this feature helps you spot trends, identify growth opportunities, and catch potential issues early. How to Use the Time Period Comparison Feature:  Follow these four easy steps to compare your performance across various time periods: Select Your Portfolio: Begin by selecting the portfolio you would like to analyze. Select Your Time Period: Comparison will be made to the currently selected period. Make sure you’ve selected the correct date range using the date picker on the right side. Choose Your Comparison Period: In the Performance tab, look for the “plus” sign next to the date picker. Click on it to reveal your comparison options: Previous Period: Compares the selected time period with the same number of days in the preceding period (e. g. , comparing July with June). Previous Month: Compares the selected time period with the same number of days of the previous month. Previous Year: Compares the selected time period... --- ### Achieve Your Marketing Targets with New Target-based Portfolio > Are you aiming to hit specific marketing targets but finding it challenging to keep track of progress across multiple channels? Nexoya’s latest feature, the Target-based portfolio, is here for you. - Published: 2024-04-03 - Modified: 2024-06-25 - URL: https://www.nexoya.com/help/achieve-your-marketing-targets-with-new-target-based-portfolio/ Are you aiming to hit specific marketing targets but finding it challenging to keep track of progress across multiple channels? Nexoya’s latest feature, the Target-based portfolio, is here for you. This new portfolio type is designed to align closely with your business objectives, enabling you to achieve your goals with greater efficiency and precision. What is the Target-based Portfolio? The Target-based Portfolio is a new portfolio type that is designed to optimize your cross-channel campaigns towards achieving specific portfolio targets, such as CPA (Cost Per Acquisition) or ROAS (Return On Ad Spend).   Simply put, this new portfolio type stands out by allowing you to: Set Cross-Channel Targets: Seamlessly transform your business goals into actionable marketing targets, easily monitored across various platforms. Customize Your Targets: Define a portfolio-wide target across various advertising channels to be achieved within a specific timeframe. You can set goals focusing on: Cost / Performance targets (CPx) Performance / Cost targets (ROAS/ POAS) This level of customization provides a tailored strategy that aligns with your unique business goals and the dynamics of the market. Budget-based vs. Target-based Portfolio: Understanding the Differences Nexoya now offers two portfolio types: budget-based and target-based, each catering to different optimization goals. Budget-based Portfolios are designed to maximize performance within a predetermined budget. Target-based Portfolios focus on achieving specific marketing target goals (e. g. CPA, ROAS), using the budget as a tool to reach these objectives. This portfolio type allows for adjustable pacing towards targets, constrained by an upper budget limit. What Portfolio Type... --- ### New Optimization Proposal Explained > We are happy to present you with a New Optimization View – our latest update that takes the classic Optimization feature to the next level. - Published: 2024-03-19 - Modified: 2024-03-19 - URL: https://www.nexoya.com/help/new-optimization-proposal-explained/ Diving into campaign optimization can feel like wandering through a fog—so much data, endless campaigns, and that tricky puzzle of budget allocations. We know how overwhelming it might feel! We’re here to resolve this mystery!   We are happy to present you with a New Optimization View – our latest update that takes the classic Optimization feature to the next level. This isn’t just a makeover; it’s about giving you a crystal-clear understanding of how to interpret results of your campaign optimization.   Picture this: you’re in control, choosing how deep you dive into the data, from a quick glance to a detailed view. Flexibility is at your fingertips. And with our slick, new user experience (UX), gliding through your optimization results has never been smoother. You’ll find interpreting and acting on your campaign data is a piece of cake. What’s new? We’ve assembled a quick guide for you on how to get the most out of the new Optimization view.   Simplified UI and Improved Navigation The core of our new feature is its user-friendly interface and enhanced navigation, making your experience smoother and more intuitive. Here's how you can navigate through the new optimization landscape: Accessing Optimizations Simply head to the “Optimize” tab within your portfolio. From there, use the sidebar to filter optimizations based on their status - whether they're 'in progress', 'applied', or 'discarded'. In the upper left corner, you'll find the date range for the current optimization, alongside crucial details about it, such as the main goal and... --- ### Prediction Accuracy > Eager to verify Nexoya's forecast accuracy? With our latest update, assessing the precision of predictions is at your fingertips — anytime you desire. - Published: 2024-01-29 - Modified: 2024-01-29 - URL: https://www.nexoya.com/help/prediction-accuracy/ We're thrilled to unveil Nexoya's latest innovation: the Prediction Accuracy feature. 🚀 Eager to verify Nexoya's forecast accuracy? With our latest update, assessing the precision of predictions is at your fingertips — anytime you desire. We're happy to roll out a feature that lets you measure the accuracy of our predictions at your convenience, for any portfolio and funnel step you choose. This addition comes as part of our commitment to refining our validation process, aiming for complete transparency and an easier way to evaluate the effectiveness of our optimizations. The Prediction Score – this new metric isn't just a number, it's a mirror reflecting the sharpness of our machine learning algorithms in action. Here's how the metric is computed: Catch a glimpse of the latest updates: 🔄 Real-Time Accuracy Tracking: Instantly compare predicted versus achieved results each day of the optimization period. ⏳ Prediction Timeline: Observe the progression of prediction scores over your chosen period, reflecting the model's performance at a glance. 🔍 In-Depth Insights: Examine the prediction accuracy  distribution over time with our intuitive histogram. Ready to see the numbers? Choose your portfolio. Hit "See detailed report" on the top right. Navigate to "Prediction Score" on the top left. The toggle buttons at the right side allows you to switch between the view --- ### Manage your Budget delta - Published: 2023-12-21 - Modified: 2023-12-21 - URL: https://www.nexoya.com/help/manage-your-budget-delta/ Ever wondered how to make the most of your leftover budget or effectively manage overspending? Our newest Budget Delta Feature is here to empower you. Take control of your budget allocation like never before! Ever wondered how to make the most of your leftover budget or effectively manage overspending? Our newest Budget Delta Feature is here to empower you. Take control of your budget allocation like never before! 🌟 What's New and How Does It Work? With the Budget Delta Feature, you can choose how Nexoya handles the differences between your planned budget and actual spending at the start of every new budget allocation. Simply select your preferred allocation mode to match your needs: Budget Application: Distribute the remaining budget evenly within the period of a new budget application. End of Month: Allocate the remaining budget evenly until the end of the month. End of Month Reset: Like ‘End of Month’, but reset the delta with the beginning of a new month. Portfolio Lifetime: Distribute the remaining budget evenly until the end of the portfolio's lifetime. Ignore (Off): Opt to disregard deltas and manage them independently. 💡 Note: The Delta budget is computed from the start of the portfolio's lifetime for all options except “End of Month Reset”. For this option, the Delta budget is calculated from the beginning of the current month. 🚀 How to Access and Configure This New Feature: Go to the portfolio you want to adjust. Click the three dots at the top right of your screen. Select "Edit". In the portfolio settings, find the budget delta configuration. Choose your preferred option. Save the changes! Now, watch your budget pacing adjust automatically within the budget section, based on your chosen mode... . --- ### Dynamic budget planning with Nexoya > Today, we're thrilled to unveil the revamped Budget screen — designed for a smoother and more efficient budget planning experience. - Published: 2023-09-14 - Modified: 2024-04-16 - URL: https://www.nexoya.com/help/dynamic-budget-planning-with-nexoya/ In the fast-paced world of performance marketing, agility isn't just an asset—it's essential. We know the pain points: the complexities of traditional budgeting tools, the struggle with cumbersome spreadsheets, and the endless adjustments to get things just right. And then, just when things seem set, the CMO steps in, suggesting an additional $10k to the budget. Imagine the relief of no longer wrestling with clunky spreadsheets and constant budget tweaks. Nexoya is here to simplify your approach to marketing budget planning. We've been working on  a more streamlined and powerful Budget screen for you. Today, we're thrilled to unveil the revamped Budget screen — designed for a smoother and more efficient budget planning experience. What’s new: Flexibility at its Best Every business has its rhythms. From festive surges to calm off-peak moments, Nexoya empowers you to tailor your budgets seamlessly. Here’s how: Prepping for the high season? Just amplify your budget with a fresh budget position, define the duration, label it, and you’re set! Your budget for the span increases, and the pace auto-aligns with your budgeting blueprint. Streamline budgets for distinct projects, so they stay tuned to the pulse of your business. Instant Insights on Ad Spend Avoid budget pitfalls that could jeopardize your marketing strategy or let opportunities slip through. Our newest feature allows you to instantly monitor your expenditure, ensuring you’re consistently informed and steering your portfolio. Unified Channel Overview View your ad expenditures per channel with just a few clicks. Effortless Budget Distribution Simply insert your... --- ### New Criteo Integration > We’re thrilled to announce the latest addition to our suite of integrations: the Criteo adaptor! Find out more. - Published: 2023-08-30 - Modified: 2023-08-30 - URL: https://www.nexoya.com/help/new-criteo-integration/ We're thrilled to announce the latest addition to our suite of integrations: the Criteo adaptor! Criteo is a global advertising platform specializing in commerce marketing and personalized online ads. Leveraging machine learning and extensive user data, it serves targeted ads to enhance user engagement and drive conversions for advertisers. 📈 Seamless Integration and Optimization With the new Criteo adaptor, you can now optimize your Criteo ads in harmony with your other channels. Nexoya is here to ensure you find the optimal budget allocation, boosting efficiency and maximizing your return on ad spend.    🔌 How to Connect your Criteo Adaptor? Connect your Criteo adaptor with few clicks: Navigate to the Integration section  Use the toggle switch to activate the Criteo Adaptor  Follow the instructions in the popup window Find all Nexoya’s integrations here. --- ### Group filter and Stacked view > We're introducing recently rolled-out features that will add a whole new dimension to your reporting experience. - Published: 2023-08-16 - Modified: 2023-08-16 - URL: https://www.nexoya.com/help/group-filter-and-stacked-view/ Exciting news is on the horizon – we're introducing recently rolled-out features that will add a whole new dimension to your reporting experience. These fresh updates are designed to provide more transparency, data insights, and a seamless overview of your cross-channel campaign performance. What's New? Group Filter 📑 Streamline your reports!   Segment and view data based on specific criteria like funnel stages, goals, countries, or product categories. You have the power to define your groups based on the weightage assigned to your campaigns. If you wish to learn more about this feature or tweak your current grouping, reach out to your customer success manager. With the Group Filter, you can: Quickly assess the performance of each group. Contrast and compare group performances.   Get comprehensive insights into KPIs per group. Stacked View 📊 Want a detailed daily performance breakdown within a group perspective? Say hello to our stacked area charts. This visualization not only gives you a clearer understanding of performance metrics but also allows you to: Evaluate the impact of your initiatives. Estimate the efficiency of your activities. Utilize this view for other filters, such as channels. And it’s simply visually stunning! To activate the Stacked View, navigate to “Customize” and pick the “Show stacked area chart” option. Take a moment to explore these new capabilities in Nexoya! --- ### New TikTok Integration > We are thrilled to introduce the highly-anticipated TikTok adaptor, now live on Nexoya! Ready to explore the possibilities? - Published: 2023-07-19 - Modified: 2023-07-19 - URL: https://www.nexoya.com/help/new-tiktok-integration/ We are thrilled to introduce the highly-anticipated TikTok adaptor, now live on Nexoya! Ready to explore the possibilities? We are thrilled to introduce the highly-anticipated TikTok adaptor, now live on Nexoya! More and more companies are implementing TikTok ads in their strategies. And it’s not surprising! In 2022, TikTok demonstrated its growing influence with a remarkable $9. 4 billion annual revenue and around 1. 4 billion monthly active users. By the end of 2023, this reach is projected to escalate even further, with an estimated user base of 1. 8 billion. With the new TikTok adaptor, you can effortlessly integrate your TikTok account into Nexoya and start tracking your ad performance. Easily track conversions, keep a close eye on cost development, and, most significantly, you can now optimize your TikTok campaigns along with other channels. Ready to explore the possibilities? Activate your TikTok account by following these simple steps: Log in to Nexoya Click on the setting icon located at the right top corner Go to the Integrations Connect your TikTok account by clicking on the toggle button Find all Nexoya’s integrations here. --- ### New Outbrain integration > With Outbrain now integrated into Nexoya, not only can you manage your ads more efficiently, but you also gain an additional channel to optimize your campaign budgets. - Published: 2023-05-23 - Modified: 2023-05-23 - URL: https://www.nexoya.com/help/new-outbrain-integration/ With Outbrain now integrated into Nexoya, not only can you manage your ads more efficiently, but you also gain an additional channel to optimize and automate your campaign budgets. We are happy to present our newest Outbrain integration! Outbrain, a top player in native advertising, helps you connect with your audience effectively. With Outbrain now integrated into Nexoya, not only can you manage your ads more efficiently, but you also gain an additional channel to optimize and automate your campaign budgets. We are happy to bring this new integration to Nexoya! Would you like to connect your Outbrain account? Contact your dedicated Customer Success Manager or reach out to onboarding@nexoya. com. Find all Nexoya’s integrations here. --- ### Google Analytics 4 integration - Published: 2023-05-23 - Modified: 2023-05-24 - URL: https://www.nexoya.com/help/google-analytics-4-integration/ We are happy to announce the launch of our new adaptor – Google Analytics 4 (GA4)! We are happy to announce the launch of our new adaptor – Google Analytics 4 (GA4)! Starting now, you can easily integrate your GA4 account and start tracking your ad campaigns’ performance within Nexoya. Google Analytics 4 is an essential tool for insights into website traffic and user behavior. You might have heard that Universal Analytics is phased out very soon. This transition positions GA4 as the premier tool for web analytics. Fortunately, you can now easily integrate your GA4 account with Nexoya. Activate the integration now directly in our tool by following these simple steps: Log in to Nexoya Click on the setting icon located at the right top corner Go to the Integrations Connect your GA4 account by clicking on the toggle button Find all Nexoya’s integrations here. --- ### New portfolio funnel view in Nexoya > We're excited to announce the release of our new Portfolio-Funnel View in Nexoya. - Published: 2023-05-08 - Modified: 2023-05-08 - URL: https://www.nexoya.com/help/new-portfolio-funnel-view-in-nexoya/ We're excited to announce the release of our new Portfolio-Funnel View in Nexoya. We're excited to announce the release of our new Portfolio-Funnel View in Nexoya. It's designed to help you easily navigate and gain insights into your cross-channel campaign performance with one click. Let's explore some of the key functionalities! 🔍 Overall Funnel View The new Portfolio Funnel View offers an insightful funnel that sheds light on your performance and the predicted potential per each funnel stage.   Would you like to have a look at the cost development? Switch your view using the button located in the right corner. 📊 Filter Function Easily track the contribution of each channel to the overall result by using the filter function. 🛍️ Conversion Rate You can now estimate the overall funnel performance by tracking the conversion rate of each funnel stage. This helps you identify the areas that need improvement and optimize your campaigns accordingly. 💡Use the filter to see the conversion rate for each channel. This new Portfolio Funnel view will help you manage your campaigns more efficiently and effectively. --- ### Target Proposals > For campaigns with a TROAS or TCPA, Nexoya will propose to update targets based on the budget moves and achieved targets to optimize performance. - Published: 2023-03-23 - Modified: 2023-03-23 - URL: https://www.nexoya.com/help/target-proposals/ For campaigns with a target bidding strategy set in place, Nexoya will propose to update targets based on the budget moves, but also on the achieved targets from the past period. The feature is currently available for Google Ads and Microsoft Ads for the bidding strategies Target ROAS and Target CPA.   Why does Nexoya propose to change the Target? Since target bidding strategies do not consider it a priority to spend the whole budget but rather meet a specific target, it is important to adjust the target. If you would like to give a campaign more flexibility or restrict the campaign more. Simply adjusting the budget may cause underperformance of a particular campaign if the target does not agree with the budget.   Do I have to accept both the budget proposal and target proposal? You have the option to only apply the targets and leave the budget unrestricted. Make sure your budget is not set too low, so the target is the determining factor. If you see the proposed budget is below the budget set up on Google Ads or Microsoft Ads, please adjust it upward.   --- ### Customize your optimization proposal table > From now on, you can easily change the information displayed in the optimization proposal. Explore new feature. - Published: 2023-03-15 - Modified: 2023-03-21 - URL: https://www.nexoya.com/help/customize-your-optimization-proposal/ From now on, you can easily change the information displayed in the optimization proposal. From now on, you can easily change the information displayed in the optimization proposal. How to manage columns in your optimization proposal table: Select the portfolio with the active optimization  Go to the Optimize section  Click on “Show details” Click on the table sign located in the top left corner  Manage columns by selecting the metrics you would like to see --- ### Disable optimization for a campaign > You can now easily disable campaigns from the optimization proposals in your portfolio in Nexoya. - Published: 2023-03-15 - Modified: 2023-03-21 - URL: https://www.nexoya.com/help/disable-optimization-for-a-campaign/ Would you like to skip a particular campaign in your portfolio from the optimization because you run a test on it or wanna just keep things as is for a while? No problem, you can now easily disable campaigns from the optimization proposals in your portfolio. Would you like to skip a particular campaign in your portfolio from the optimization because you run a test on it or wanna just keep things as is for a while? No problem, you can now easily disable campaigns from the optimization proposals in your portfolio. How to disable optimization for a campaign: Select the portfolio you would like to refine Go to the Content section Find the campaign you would like to disable and click on three dots on the right side of the content Select “Disable optimization” Confirm your choice in the pop-up window That’s it. This content will be excluded from the optimization and no changes will be applied to these campaigns. Note: Excluded campaigns will not receive any optimization proposals and will remain untouched by Nexoya. They will still be visible in the performance overview and calculated into the summary reports. --- ### Define budget limits > This new feature allows you to set minimum or maximum budget limitations per campaign. Explore new feature of Nexoya. - Published: 2023-03-15 - Modified: 2023-03-15 - URL: https://www.nexoya.com/help/define-budget-limits/ This new feature allows you to set minimum or maximum budget limitations per campaign. Your budget boundaries will then be considered by the algorithm when proposing the budget allocation. This new feature allows you to set minimum or maximum budget limitations per campaign. Your budget boundaries will then be considered by the algorithm when proposing the budget allocation. How to set a budget limit: Select the portfolio you would like to refine Go to the Content section Find the content you would like to limit and click on three dots located on the right side Select “Manage budget limit” Choose a limit type to define your budget boundary: minimum or maximum Set a budget limit Note: Keeping in mind that the algorithm works best with no limits, we recommend leaving enough room for the algorithm to allocate the budget. Restraining the algorithm can have a negative impact if not done carefully. --- ### How do I connect a new tool to Nexoya? What access/rights do I need? > Exceptions for this are the Apple Store, Google Play, HubSpot and SAP Marketing Cloud. In order to connect these, just shoot us a short message... - Published: 2023-02-01 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/how-do-i-connect-a-new-tool-to-nexoya/ The connection for the majority of the tools is very straight forward. Within the settings/integrations, the user can turn on the connection to a specific tool and will then be reconnected to an authorization window from that specific tool. Exceptions for this are the Apple Store, Google Play, HubSpot and SAP Marketing Cloud. In order to connect these, just shoot us a short message/line of text and we will prepare the connection for you. If you have a tool we currently do not have an adaptor for, let us know, as we are constantly adding more adaptors to our tool. --- ### How do I add a new team member? > Under the Team Members tab, below the previously clicked gear wheel, a green button will appear that says “Invite Member”. - Published: 2023-02-01 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/how-do-i-add-a-new-team-member/ Click on the gear wheel in the top right-hand corner. Under the Team Members tab, below the previously clicked gear wheel, a green button will appear that says “Invite Member”. A pop-up window will open for you to provide the email address and name of the person you are adding. --- ### What do I need to do to get the full benefits of Nexoya? > It is very important that within all the tools/applications the consumer uses naming conventions that are common to the entire team. - Published: 2023-02-01 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/how-do-i-get-full-benefits-advantages-from-nexoya/ Unfortunately, only connecting your tools to the Nexoya app will not create business-changing factors, though it is for sure the foundation of doing so. The difficulty starts a level before that. It is very important that within all the tools/applications the consumer uses naming conventions that are common to the entire team. This allows for much easier association with specific marketing efforts. --- ### How do I find the right KPIs for a specific campaign (for example, Black Friday?) > If you are looking for a specific campaign, it is important to known the name of this campaign, the search process will then be quicker. - Published: 2023-02-01 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/how-do-i-find-the-right-kpis-for-a-specific-campaign/ We are constantly working to improve the nexoya tool search function. If you are looking for a specific campaign, it is important to have the name of the specific campaign at hand, as this will allow the search process to be quicker. Moreover, adding the specific tool from which the KPI is searched for further shortens the process. --- ### What do I do if something isn’t working? > Send us the screenshot with a short description of when, where, how and what you were doing when the error occurred. - Published: 2023-02-01 - Modified: 2023-11-14 - URL: https://www.nexoya.com/help/what-if-something-isnt-working/ Take a screenshot of the error message (it is important to get the entire URL and window into the screenshot). Send us the screenshot with a short description of when, where, how and what you were doing when the error occurred. This will help us to further make improvements in the tool. Thank you. :) --- ### How many team members can use the tool and what can/can’t they see? > The invited team members all have the same views on Nexoya. This increases transparency in the team and simplifies collaboration. - Published: 2023-02-01 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/how-many-team-members-can-use-the-tool/ The invited team members all have the same views on Nexoya. This increases transparency in the team and simplifies collaboration. If you want to share a certain report in the tool with someone, you can do this with the presenter mode. --- ### For manual data imports, what are the needed prerequisites? > If the data only has a total amount over a period of time, the usability and readability—Read more on nexoya.com - Published: 2023-02-01 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/for-manual-data-imports-what-are-the-needed-prerequisites/ It is important the data has daily values over an extended period of time. If the data only has a total amount over a period of time, the usability and readability—especially in terms of reading correlations out of the data—will become very difficult. --- ### What are the optimization meetings all about? > If questions occur on your side, send them to our Customer Team before the review and we will make sure to address them within our session. - Published: 2023-02-01 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/what-are-the-optimization-meetings/ The optimization meetings in combination with the Nexoya tool allow the customer to become data-driven and make data-driven decisions. If questions occur on your side, send them to our Customer Team before the review and we will make sure to address them within our session. --- ### Does Nexoya have a referral program, and how does it work? > Discover all the benefits of nexoya's referral program, register now and earn rewards! - Published: 2023-02-01 - Modified: 2023-11-14 - URL: https://www.nexoya.com/help/does-nexoya-have-a-referral-program/ Yes, Nexoya does have a referral program. Please reach out to info@nexoya. com if your are interested! --- ### How do I connect a channel to Nexoya? - Published: 2023-01-10 - Modified: 2023-03-06 - URL: https://www.nexoya.com/help/how-do-i-connect-a-channel-to-nexoya/ The connection for the majority of the tools is very straightforward. Within the settings/integrations, the user can turn on the connection to a specific marketing channel or provider and will then be reconnected to an authorization window from that specific channel. Please note that the person that establishes the connection in Nexoya needs to have admin rights to the respective channel. Exceptions for this are the Apple Store, Google Play, HubSpot and SAP Marketing Cloud. Please let us know if you would like to integrate one of these channels and we will prepare the connection for you. If you have a tool we currently do not have an adaptor for, let us know, as we are constantly adding more! https://www. youtube. com/embed/TB-t-ltfMrA --- ### Campaign Status for Optimization > The status in the optimization proposals indicates if a campaign is eligible, limited or skipped during the portfolio optimization. nexoya.com - Published: 2022-07-14 - Modified: 2022-10-04 - URL: https://www.nexoya.com/help/campaign-status-for-optimization/ - Help Category: How to The status in the optimization proposals indicates if a campaign is eligible, limited or skipped during the portfolio optimization. The campaign status is updated with each optimization. Eligible An eligible campaign is optimized without any restrictions. The campaign is healthy, the spending behavior of this campaign is as expected and it doesn’t show any signs of saturation. Budget shifts can go up until the risk level is fully exhausted. What is a risk level? Find out here. Limited A limited campaign is optimized with some restrictions. If a campaign does not spend as expected, for example by not spending at least 70% of the budget assigned to a campaign on average, it will be limited in how much more budget this campaign can receive in the new optimization cycle. This limit ensures the portfolio does not underspend in comparison to the planned budget. If a campaign reaches saturation effects, for example indicated by a high impression share for SEA, it will be limited in how much more budget this campaign can receive in the new optimization cycle. This means even though the campaign is performing well, the additional budget would not generate a better performance. The risk level is limited depending on how significant the underspending or saturation effects are. Skipped A skipped campaign is not considered in the optimization cycle. Campaigns may be skipped because they don’t have enough data to be optimized reliably or it is excluded for strategic reasons. --- ### New Taboola integration > We are excited to partner with the world's largest discovery & native advertising platform - Taboola. Find out more. - Published: 2022-07-01 - Modified: 2022-07-01 - URL: https://www.nexoya.com/help/new-taboola-integration-is-now-live-on-nexoya/ We are excited to partner with the world's largest discovery & native advertising platform - Taboola. New day - new integration! We are excited to partner with the world's largest discovery & native advertising platform - Taboola. Founded in 2007, Taboola is an AI-powered content discovery platform that helps users connect with web content tailored to their interests. One of the biggest global native advertising platforms, Taboola helps digital marketers broaden their reach and connect with their audience. We are happy to bring this new integration to Nexoya! Connect your Taboola account by following the instructions on the integration page.   Find all Nexoya's integrations here. --- ### Pinterest integration is available on Nexoya > We are excited to announce our new partnership with Pinterest. Activate the integration now directly in our tool. - Published: 2022-06-02 - Modified: 2022-06-02 - URL: https://www.nexoya.com/help/pinterest-integration-is-available-on-nexoya/ Great news! We are excited to announce our new partnership with Pinterest. The 14th largest social network worldwide continues expanding its active user base and constantly develops more advertising opportunities for marketers. According to the company’s recent report, shopping engagement on Pinterest has increased by 20% in the last few years. One more reason which makes the platform attractive for digital advertisers. Would you like to connect your Pinterest account? Activate the integration now directly in our tool by following these simple steps: Log in to NexoyaClick on the setting icon located at the right top corner Go to the IntegrationsConnect your Pinterest account by clicking on the toggle button Find all Nexoya's integrations here. --- ### New Dashboard view is live in Nexoya > Get access to the hottest trends and data-driven insights in the new Dashboard overview from Nexoya! Explore opportunities of the Dashboard. - Published: 2022-05-25 - Modified: 2022-05-25 - URL: https://www.nexoya.com/help/new-dashboard-view-is-live-in-nexoya/ Why did Easter not perform? What caused the performance slowdown last month? Get access to current trends and data-driven insights in your Dashboard overview! With our new Dashboard feature, you can glimpse your cross-channel performance in one click! All your KPIs are now in one place and easily accessible to you and your team. The new Dashboard of Nexoya allows you to: Get a top-level view of cross-channel performanceAccess all the key performance metrics in no timeEasily see the development of your performance such as CPL etc. over time Spot trends or patterns in your KPI behaviourGet access to unique Marketing Intelligence insights Go ahead and explore the new Dashboard view in Nexoya! --- ### Optimize low-conversion campaigns with new Adstock modeling > Thanks to our new Adstock modeling feature, you can now optimize and boost the performance of low-conversion campaigns. - Published: 2022-04-21 - Modified: 2022-04-21 - URL: https://www.nexoya.com/help/optimize-low-conversion-campaigns-with-new-adstock-modeling/ Thanks to our new Adstock modeling feature, you can now optimize and boost the performance of low-conversion campaigns. Eager to optimize your lower funnel but have not enough conversions?   We have great news! We have enhanced our AI models and upgraded our Optimization feature with the Adstock modeling.   Thanks to our new Adstock modeling feature, you can now optimize and boost the performance of low-conversion campaigns. How does it work? Using Adstock modeling, Nexoya extends its AI models allowing it to make more precise predictions and enhance optimization quality on low-materiality campaigns. As a result, you can achieve up to 40% better on low conversion campaign optimizations. Adstock modeling feature will get you: More precise predictions and, therefore, better optimizations on low materiality campaignsIncrease in performance, especially on low conversion campaignsOptimization of your lower funnel, even if you don't have enough conversionsMeasure the advertising carryover effect better Attribute your conversions using the statistically proven model This feature is automatically available for all the Optimization customers and will be activated automatically in your next optimization round.   --- ### How to remove msclkid parameter from your Google Analytics reports? > Find out how to easily remove msclkid parameter from your GA reports to ensure smooth and effortless data analysis. - Published: 2022-03-14 - Modified: 2022-03-14 - URL: https://www.nexoya.com/help/how-to-remove-msclkid-parameter-from-your-google-analytics-reports/ - Help Category: How to Find out how to easily remove msclkid parameter from your GA reports to ensure smooth and effortless data analysis. Similar to fbclid, msclkid is another parameter that can mess up your Google Analytics reports.   This article will tell you how to easily remove this parameter from your GA reports to ensure smooth and effortless data analysis. What is the msclkid parameter and how does it affect your analytics? The msclkid parameter is the click identificator that is automatically added by Microsoft Advertising to your link's URLs. MSCLKID stands for Microsoft Click Identifier And although it doesn't seem so bad at first sight, having this parameter in your Google Analytics report might lead to troubles when you start analyzing your data. Why is that?   This parameter creates duplicate lines in Google Analytics Reports, which makes a lot of hassle when it comes to data analysis. But good news! You can easily prevent this from happening. There are two easy ways how you can remove the msclkid parameter from your reports: By changing your View SettingsBy applying filters Let's have a look at both options. How to exclude the msclkid parameter from your GA reports by changing your View settings? The first way is to change Google Analytics configurations.   Here are the five easy steps you need to follow to exclude it: Register in your admin accountNavigate to the Settings section in the admin panel (You will find it in the bottom left corner of your account)Within the View section, click on View settingsWithin the Exclude URL Query Parameters field, write "msclkid"Save changes Done! From now on, this parameter will not... --- ### How to update your fonts & colors in Nexoya? > Bring your Corporate design to Nexoya! Starting now, you can customize your Nexoya UI with your company’s font and colors. - Published: 2022-02-11 - Modified: 2022-02-11 - URL: https://www.nexoya.com/help/how-to-update-your-fonts-colors-in-nexoya/ - Help Category: How to Bring your Corporate design to Nexoya! Starting now, you can customize your Nexoya UI with your company’s font and colors. As digital marketers, we know how crucial corporate identity and corporate design (CICD) are for you and your company. We are happy to announce that with our new feature, you can bring your corporate design to your Nexoya reports, campaigns and graphs!   Starting now, you can easily customize your Nexoya UI with your company’s font and colors. How to update your corporate design in Nexoya? To implement your corporate design, all you need to do is send the following information to support@nexoya. com with the request to update your CICD in Nexoya:  Your team nameYour fontYour primary, secondary and other colors you want to use for graphs(i. e. list of hex-colors) Within 24h, your UI will be updated with your Corporate design and your reports will appear in a fresh look! --- ### Validation > Nexoya provides optimization proposals for your marketing campaigns. These proposals are validated over time to track the optimization performance. - Published: 2022-02-09 - Modified: 2023-11-08 - URL: https://www.nexoya.com/help/optimization-performance-details/ - Help Category: How to Nexoya provides you with optimization proposals for your campaigns. These proposals are validated over time in order to track your performance and determine how much the optimization has brought you in return. Information displayed: Your progress in a selected time period, including the key performance indicators Performance gains thanks to the optimization The planned and actual spending for any given time frame Budget distribution amongst all your channels How it works The validation is available for any date range during which there were optimization proposals. The goal is to evaluate the performance of the optimization performed by Nexoya. In order to do so we distinguish between two scenarios: Achieved: This is the performance that you have achieved over the timeframe at hand.   Non-Optimized: This is the performance that you would have obtained without changing the initial budget. The conversions are based on the true market cost-per-conversion given the initial budget. The validation is dynamic. This means that you can validate any timeframe, e. g. 1 week, 1 month, etc. as long as there has been an optimization proposal during this time. The first week of the time selected serves as the basis for the validation and defines the initial budget allocation. If the screen does not show any results, it’s because there were no optimizations. If there is a horizontal line with no increase in performance this also means that during this time there was no optimization proposal, but there was at least one day in the selected time frame with a... --- ### How to Use the Portfolio Section > The Portfolios section provides you with information about all the portfolios you have created in Nexoya. Start optimizing your marketing campaigns! - Published: 2022-01-25 - Modified: 2023-08-25 - URL: https://www.nexoya.com/help/how-to-use-the-campaign-section/ - Help Category: How to The Portfolios section provides you with information about all the portfolios you have created in Nexoya.   Let's look at a short overview of this section. Effortlessly manage all your portfolios and stay up-to-date on their performance at a glance. With just one click, you can delve into the specifics of each portfolio and see its name, duration, and budget allocation. How to create a new portfolio Creating a Portfolio in Nexoya is simple and straightforward: Go to Portfolios and click "Create Portfolio" Give your portfolio a name and brief description if you'd like Specify the date range Choose your portfolio's goal (reach, clicks, conversions, etc. ) Select the relevant campaigns or ad groups Define the budget for the date range specified in Step 3, choose your application mode (auto or manual), and set desired risk level That is it! Your portfolio is successfully set up in Nexoya. Now you can start optimizing. Easily fine-tune your portfolios in Nexoya. Simply choose the portfolio you wish to edit from the overview and make adjustments to its name, description and time period with the three dots at the top of the page. If you need to make changes to the content, simply head to the Content tab and use the "Edit Content" feature to seamlessly edit your portfolio's contents. In order to update your planned budget, navigate to the Budget tab. What to read next New portfolio funnel view in Nexoya How to Update Portfolio Content How to Update Portfolio Budgets How to Update... --- ### How to Update Portfolio Content > The marketing campaign editor allows you to add new campaign content in nexoya. Make sure to update it regularly. - Published: 2022-01-25 - Modified: 2023-01-30 - URL: https://www.nexoya.com/help/how-to-update-campaign-content/ - Help Category: How to The content of portfolios may change and be updated. In order for the optimization to drive value, it is important to have all relevant content in the portfolio. Since we are dynamically validating your performance in the past, changes to content may affect this validation. Be careful when adding and deleting content and make sure to discuss changes with Nexoya. We are happy to help. Now that you understand the impact, in the tool you can easily update your portfolio content with the following steps: Open the desired portfolio Go to the Content tab and click "Edit Content" Select additional content to include in your portfolio Click "Update Content" to save changes Your portfolio content is now updated. Please make sure to attribute the right conversions! This is very important especially if you have custom conversions or third-party tracking. The additional steps needed are: Click on the three dots of the portfolio where you want to like a custom conversion Open the “Link to”. Here you can put the Content ID and choose the funnel step for the conversion. Your Content ID can be found in the link of the respective metric you want to link. Let Customer Success know that you’ve made changes to the portfolio. What to read next How to use the portfolio section How to update portfolio budgets How to update portfolio duration --- ### How to Update Portfolio Duration > You can easily extend Marketing Campaigns in Nexoya. Make sure to also update the Budget for the extended time. - Published: 2022-01-25 - Modified: 2023-01-17 - URL: https://www.nexoya.com/help/how-to-update-campaign-duration/ - Help Category: How to Portfolios may be extended. No problem, you can easily change the duration of your portfolio in nexoya. To update the portfolio duration follow these steps: Open the portfolio that you want to add new content to. Click on the three dots on the right hand side and select “Edit”. Update the duration of your portfolio and save. Make sure to also update the budget. If you extend the portfolio, the budget is not automatically updated! Go to the budget tab and go to the dates that you extended. Fill in the weekly budget for each week and channel. Now your portfolio is extended and you're ready to keep on optimizing. Make sure to let Nexoya know that you extended the portfolio. --- ### How to Update Portfolio Budgets > Campaign budgets may change over time. No problem, you can easily update the weekly budget per marketing channel in Nexoya. - Published: 2022-01-25 - Modified: 2023-10-04 - URL: https://www.nexoya.com/help/how-to-update-campaign-budgets/ - Help Category: How to Nexoya's dynamic budgeting feature empowers you to seamlessly plan and adjust your budgets. Whether you're accommodating for seasonality or gearing up for a major campaign, you can tailor the budget to align with your strategy. Update the budget in Nexoya following these steps: Navigate to the portfolio you wish to modify. Access the 'Budget' tab. Click on 'Add budget item'. Define the duration and name for this budget to streamline tracking. Then, specify the budget amount for the chosen period and click 'Next'. At present, choose 'Fixed' pacing (more pacing options coming soon! ). Click 'Finish'. You can now view and track how your budget is distributed over the timeline. Now your portfolio budget is updated and you're ready to keep on optimizing. The changes will be taken into account for all future optimizations. Make sure to let Nexoya know that you updated the budget. Find out more about new Budget screen and its dynamic planning possibilities. --- ### Validation report is now available in Nexoya > Validation is now live in Nexoya! Access it at any time and see how much you achieved with Nexoya on a daily basis. - Published: 2021-12-23 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/validation-report-is-now-available-in-nexoya/ Validation is now live in Nexoya! Access it at any time and see how much you achieved with Nexoya on a daily basis. We are excited to announce that Validation is now live in Nexoya! This means that from now on, you can easily monitor your progress and see the optimization results directly in Nexoya. New Validation report will allow you to easily see: Your progress over time: including the key performance indicators Your planned and spent budget for any given time frame Budget distribution amongst all your channels Achieved results and overview on your cross-channel performance To access the Validation report, simply follow these steps: Open the Performance tab Click on "See detailed report" This is it! Access it at any time and see how much you achieved with Nexoya on a daily basis. --- ### Get more insights with our new Campaign UI > Our dedicated team is thrilled to announce the newest upgrade in the Campaign user interface with you. Find out more! - Published: 2021-10-21 - Modified: 2021-10-21 - URL: https://www.nexoya.com/help/get-more-insights-with-our-new-campaign-ui/ Our dedicated team is thrilled to announce the newest upgrade in the Campaign user interface with you. Find out more! Our dedicated team is thrilled to announce the newest upgrade in the Campaign user interface with you. From now on with this new Campaign UI you can get more insights into your campaign performance: Have a detailed view on your costs, budget allocation and performanceSee exactly which marketing channel works best for youPlanned and spent budget This new Campaign UI allows you to check your planned and spent budget with one click: On top of that, starting now, you can have a detailed overview of your campaigns' content. Note: This function is automatically active for all optimization customers starting with the “Basic” subscription. --- ### How to integrate LinkedIn into Nexoya > Use your basic profile including your name, photo, headline, and public profile URL Manage your advertising accounts. - Published: 2021-09-16 - Modified: 2023-03-15 - URL: https://www.nexoya.com/help/how-to-integrate-linkedin-into-nexoya/ - Help Category: How to Integrating your marketing tools into Nexoya is simple. However, in order for the integration to work seamlessly, there are a few general requirements to be aware of. General Prerequisites If you have ad-blockers enabled, please ensure you whitelist app. nexoya. io and connect. nexoya. io (or simply nexoya. io) Most browsers support Nexoya, including Google Chrome, Microsoft Edge, and Safari Ensure you enable pop-ups - as you connect the tools, a pop-up with access requirements will appear Ensure your firewall provider has app. nexoya. io and connect. nexoya. io (or simply nexoya. io) whitelisted, as this may otherwise block access LinkedIn-specific Prerequisites The user connecting Nexoya needs to have page admin access Permissions Needed Nexoya requires the following permissions when connecting:  Use your basic profile including your name and public profile URL Retrieve your organization’s posts, comments, reactions, and other engagement data Manage your advertising accounts Retrieve reporting for your advertising account  Manage your organisations’ pages and retrieve reporting data How to remove the Nexoya app To remove Nexoya’s access to your LinkedIn page, please follow the below steps: Open your LinkedIn Settings (https://www. linkedin. com/psettings/) Scroll down to Permitted Services Expand the permitted services menu by clicking on it Find Nexoya - Marketing analytics Click the ‘Remove’ option If you have any issues or questions, please contact support@nexoya. com. --- ### How to integrate Google into Nexoya > Integrating your marketing tools and channels such as google ads and facebook into Nexoya is simple. Try it out! - Published: 2021-09-16 - Modified: 2023-03-15 - URL: https://www.nexoya.com/help/how-to-integrate-google-into-nexoya/ - Help Category: How to Integrating your marketing tools into Nexoya is simple. However, in order for the integration to work seamlessly, there are a few general requirements to be aware of. General Prerequisites If you have ad-blockers enabled, please ensure you whitelist app. nexoya. io and connect. nexoya. io (or simply nexoya. io) Most browsers support Nexoya, including Google Chrome, Microsoft Edge, and Safari Ensure you enable pop-ups - as you connect the tools, a pop-up with access requirements will appear Ensure your firewall provider has app. nexoya. io and connect. nexoya. io (or simply nexoya. io) whitelisted, as this may otherwise block access Permissions Needed For Google Ads, the following permissions will be required by Nexoya:  Manage your Adwords campaigns  For Google Analytics, the Nexoya app requires the following permissions:  See and download your Google Analytics data How to remove the Nexoya app To remove the Nexoya app from Google, please follow the below steps: Go into your Google Account (myaccount. google. com) Click into Data & Privacy Scroll down to ‘Data from apps and services you use’ Click ‘Third-party apps with account access’ Find the Nexoya marketing analytics app and click through Click remove access If you have any issues or questions, please contact support@nexoya. com --- ### How to integrate Facebook and Instagram into Nexoya > ntegrating your marketing tools into Nexoya is simple. However, in order for the integration to work seamlessly, there are a few general... - Published: 2021-09-16 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/how-to-integrate-facebook-and-instagram-into-nexoya/ - Help Category: How to Integrating your marketing tools into Nexoya is simple. However, in order for the integration to work seamlessly, there are a few general requirements to be aware of. General Prerequisites If you have ad-blockers enabled, please ensure you whitelist app. nexoya. io and connect. nexoya. io (or simply nexoya. io) Most browsers support Nexoya, including Google Chrome, Microsoft Edge, and Safari Ensure you enable pop-ups - as you connect the tools, a pop-up with access requirements will appear Ensure your firewall provider has app. nexoya. io and connect. nexoya. io (or simply nexoya. io) whitelisted, as this may otherwise block access Facebook Requirements There are also some specific requirements for Facebook and Instagram: The Instagram page must be a business account To read Instagram data, the Instagram account must be linked to a Facebook page Permissions Needed Nexoya requires the following permissions for Facebook: Access your Facebook ads and related stats Show a list of the pages you manage Access your Page and App insights Read content posted on the Page Read user content posted on the page  Create and manage ads for your Page How to remove the Nexoya app In order to remove the Nexoya app from Facebook, please follow the below steps. Please note that by removing the access to Facebook, you will also lose access to the Instagram data. In your Facebook settings, click Business Integrations (found on the left hand side of the menu on desktop). You can find the settings option in the top right hand corner, by clicking the downward facing arrow. Select the... --- ### ROMI (Return-on-marketing-investment) > ROMI is one of the most critical KPIs in marketing. ROMI allows marketers to estimate the overall effectiveness of their marketing efforts. - Published: 2021-08-12 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/romi-return-on-marketing-investment/ ROMI is one of the most critical KPIs in marketing. In short, this metric allows marketers to estimate the overall effectiveness and profitability of their marketing efforts. Return on Marketing Investment (ROMI), also known as Marketing ROI, measures the financial contribution generated by marketing to the overall revenue divided by the marketing budget invested. Calculation Return on Marketing Investment = Financial contribution generated by marketing / Marketing Spend Reasons to track ROMI ROMI is one of the most critical KPIs in marketing. In short, this metric allows marketers to estimate the overall effectiveness and profitability of their marketing efforts. How can tracking the ROMI help you to become more data-driven? Tracking ROMI is crucial for digital marketers since it allows them to estimate how effective their marketing efforts are: the achieved outcome considering the budget invested.   Monitoring ROMI allows marketers to be more in control of their strategy and plan their budgets more efficiently.   For instance, when comparing various ad campaigns based on their ROMI, digital marketers can quickly identify which tactics are worth investing in. Hence, the metric helps marketers consider the most crucial indicator - profit generated by specific marketing activity. On top of that, this metric often helps the marketing department prove its accountability and effectiveness of its tactics to finance departments. Please reach out to the Nexoya support to activate a ROMI performance metric for your account! Additional information about Return on Marketing Investment: Five “Must-track” KPIs Every Marketer Should Know Measuring Return on Marketing Investment (ROMI) --- ### Brand Advocacy Ratio (BAR) > Simply put, Brand Advocacy Ratio shows how well your company can convert users who are aware of your brand into your loyal advocacies. - Published: 2021-08-12 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/brand-advocacy-ratio-bar/ Simply put, Brand Advocacy Ratio shows how well your company can convert users who are aware of your brand into your loyal advocacies. Brand Advocacy Ratio (BAR) measures the percentage of people who are aware of your company and can spontaneously recommend your product or service to others.   In other words, Brand Advocacy Ratio shows how well your company can convert users who are aware of your brand into your loyal advocacies.   Calculation Brand Advocacy Ratio = Spontaneous Advocacy* / Spontaneous Awareness** *Spontaneous Advocacy - a percentage of people in the market who spontaneously recommend the brand to others.  **Spontaneous awareness, in this case, means the percentage of people in the market who spontaneously recall the brand when asked about a particular category. Reasons to track Brand Advocacy Ratio (BAR) Tracking Brand Advocacy Ratio is crucial since it allows companies to measure their actual brand loyalty level. The metric is often measured together with Purchase Action Ratio (PAR). Tracking these KPIs will allow you to see the full picture, define flaws within the strategy, and eventually increase your brand loyalty. How can tracking the BAR help you to become more data-driven? If we look at the Consumer Path, the BAR reflects the conversion rate from “act” to “advocate” stages:  Aware Appeal Ask Act Advocate This metric basically reflects the customer's experience after the actual purchase of the product or service. In other words, it reveals how happy your customers are with your product performance and post-sales services. Hence, monitoring your Brand Advocacy Ratio can help you identify potential bottlenecks within this customer journey stage and work on its improvement.   Low BAR signifies low affinity... . --- ### Purchase Action Ratio (PAR) > In a nutshell, Purchase Action Ratio (PAR) indicates how good your company is at converting people who are aware of your brand. - Published: 2021-08-12 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/purchase-action-ratio-par/ In a nutshell, Purchase Action Ratio (PAR) indicates how good your company is at converting people who are aware of your brand. In a nutshell, Purchase Action Ratio (PAR) indicates how good your company is at converting people who are aware of your brand into paying customers.   Calculation Purchase Action Ratio = Purchase action / Spontaneous awareness* *Spontaneous awareness, in this case, means the percentage of people in the market who spontaneously recall the brand when asked about a particular category. Purchase Action Ratio can also be calculated as a percentage between the brand market share and brand awareness:  Purchase Action Ratio = Brand market share / Brand awareness Reasons to track Purchase Action Ratio (PAR) First introduced by Kotler in his book "Marketing 4. 0: Moving from Traditional to Digital", this metric becomes increasingly popular amongst digital marketers. The main reason: this metric gives a much more precise and clear understanding of your brand performance in the market. Measuring PAR can help you better estimate the effectiveness of your marketing efforts. Tracking this KPI will allow you to evaluate how appealing, relevant, and convincing your brand is to your audience.   The metric is often measured together with Brand Advocacy Ratio (BAR). Tracking these KPIs will allow you to see the full picture, define flaws within the strategy, and eventually increase the number of loyal customers.   How can tracking the PAR help you to become more data-driven? Let's look at the Consumer Path to understand the key idea behind this KPI better. In general, a customer's path can be described by these five stages: Aware Appeal Ask Act Advocate PAR implies the first... --- ### New interface of Campaign optimization feature > New interface of Campaign optimization feature. Explore the new design and upgraded functionality of nexoya now! - Published: 2021-07-13 - Modified: 2021-07-13 - URL: https://www.nexoya.com/help/new-interface-of-campaign-optimization-feature/ New interface of Campaign optimization feature. Explore the new design and upgraded functionality of nexoya now! Great news! After months of hard work, we are happy to present our new and upgraded interface of nexoya's campaign optimization feature!   What exactly has changed?   Starting now, nexoya users will have: Visualization of multiple campaign goals in the UIImproved budget view by channelOverview of expected performance by channelEasily exported and detailed view for implementation and reporting purposes Explore the new design and upgraded functionality of nexoya now! Find out more about the Campaign optimization feature here. --- ### Channel reports are now available in Nexoya > Thanks to nexoya’s new Channel report feature, you can get a holistic view of your channels’ overall effectiveness. - Published: 2021-05-31 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/channel-reports-are-now-available-in-nexoya/ Wishing to get a simplistic overview of your channels’ performance over the last month (a quarter or a year)? Make it happen with just a few clicks!   Thanks to Nexoya’s new Channel report feature, you can get a holistic view of your channels’ overall effectiveness. This new channel report view allows you to: Get a holistic overview of your channels’ performance, fast and easy Compare the performance of each of your channels over a specific period with predefined KPIs Monitor the progress and effectiveness of each channel Try it yourself and create the Channel report now! Not yet a user of Nexoya? Get in touch with us! We are here to help you maximize your marketing performance. --- ### New Funnel Prediction Feature > Our new Funnel Prediction feature allows you to see the current trends and predict your performance for each funnel stage! - Published: 2021-05-04 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/new-funnel-prediction-feature/ Our new Funnel Prediction feature allows you to see the current trends and predict your performance for each funnel stage! Eager to see how your funnel develops in the future? Now it is possible with Nexoya! Our new Funnel Prediction feature allows you to see the current trends and predict your performance for each funnel stage! Based on the historical data, Nexoya’s predictions will allow you to estimate the potential outcome for the chosen period and plan your next steps/marketing tactics more efficiently. Monitor your progress and get data-driven predictions from Nexoya! From now on, you can easily track and predict your progress within your Marketing Funnel. All predictions will be updated on a nightly basis and are shown whenever a goal is set on your funnel and the funnel is going into the future. Try it now and see your prediction for the chosen period! Check the full list of integrations here. --- ### Campaign optimization feature is now live > What if you could get +30% more value out of your ad spend? Nexoya will show you how with its new Campaign optimization feature. - Published: 2021-04-20 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/campaign-optimization-feature-is-now-live/ What if you could get +30% more value out of your ad spend? Nexoya will show you how! Past few months, we were working on a new feature that could allow companies to become more efficient by improving marketing performance and maximize return on investment while reducing costs. Sounds like a dream? 🤩 We were running pilots with selected customers in the last couple of months and were able to further enhance our AI models and refine the user interface. Now we are ready to launch it officially and allow everyone to start fully using the power of Nexoya! This feature allows marketeers to become more efficient by improving marketing performance and maximizing return on investment. With an application of AI, the Campaign optimization feature allows: Smart cross-channel budget allocation Prediction of best performing campaigns and channels Transparent comparison of each campaign performance  Centralized monitoring & reporting of all your assets Increase in total ROAS by up to 30% You will see your potential gain directly after the Nexoya models present you with your first advice. Nexoya shows you suggestions on how much money you should invest in each campaign to improve your ad performance. After the allocations are applied, you will be able to monitor the progress and results achieved ongoingly within the platform. Find more information about Campaign optimization feature here. Interested in the feature but still have questions? Contact us! --- ### Weather integration > Weather is an important factor in our everyday life - but how is it affecting your Digital Marketing efforts? - Published: 2021-04-20 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/weather-integration/ Is bad weather influencing your Digital Marketing? Weather is an important factor in our everyday life - but how is it affecting your Digital Marketing efforts? We saw in recent months, that weather conditions and especially good or bad weather, as well as temperature, have a clear impact on digital marketing. Especially when it comes to the amount of visits on organic websites or the cost of ads - the influence of weather is quite significant. Therefore we extended our Integrations and starting now, you can add weather metrics from bigger cities in Austria, Germany, and Switzerland within Nexoya!  Check it out and activate the weather integration now. Check the full list of integrations here. --- ### Google DV360 integration > Starting now, you can easily integrate your DV360 account and start tracking and optimizing your ad campaigns’ performance within nexoya. - Published: 2021-04-20 - Modified: 2021-04-20 - URL: https://www.nexoya.com/help/google-dv360-integration/ We are happy to announce the launch of our new adaptor - Google Display and Video 360! Starting now, you can easily integrate your DV360 account and start tracking and optimizing your Display and Video ad campaigns’ performance within nexoya. Start benefiting from DV360 integration now: Optimize your campaigns and increase your return on ad spend (ROAS)Track Display and Video campaigns’ performance and compare it with other channelsInclude Google ad campaigns in your reports and optimizationsGet notified about abnormal KPIs behavior Aggregate all your channels in nexoya and start getting more out of your data! Check the full list of integrations here. --- ### Optimization Type > Select the preferred way of how you want Nexoya to optimize your campaigns: Automatic or Manual! Read more - Published: 2021-04-19 - Modified: 2023-03-15 - URL: https://www.nexoya.com/help/optimization-type/ Select the preferred way how you want Nexoya to optimize your campaigns: Automatic: Nexoya automatically applies smart budget allocation based on the prediction.   Manual: Nexoya sends you a budget allocation proposal, which you can manually adjust yourself.   You can now choose whether you want Nexoya to automatically allocate your budget based on the predicted KPIs behavior or get a weekly allocation proposal and manually apply it yourself.   --- ### Risk level > Risk level configuration enables you to set up a limit on how much money you allow Nexoya to move across your campaigns. - Published: 2021-04-19 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/choose-your-risk-level/ How much money are you ready to shift when optimizing your campaigns?    Risk level configuration enables you to set up a limit on how much money you allow Nexoya to move across your campaigns. In other words, risk level defines the budget limit that Nexoya can reallocate across your campaigns during the optimization round (1 week).   You can choose amongst the following three options:  Conservative: allows Nexoya to reallocate up to 20% of your budget.   Moderate: allows Nexoya to reallocate up to 50% of your budget. Aggressive: allows Nexoya to reallocate up to 100% of your budget. Of course, the riskier the strategy you chose, the more you can gain.   However, keep in mind that more aggressive strategies imply higher risk due to the budget volume.   Not sure which strategy you want to pursue?  No worries! You can try out all of them! You can always restart your settings for the next optimization.   That means that each week you can apply various strategies. --- ### Share reports with one click > Can’t wait to share your nexoya reports with your team members? Now you can do it with one click! Read now - Published: 2021-04-19 - Modified: 2021-04-19 - URL: https://www.nexoya.com/help/share-reports-with-one-click/ Can’t wait to share your nexoya reports with your team members? Now you can do it with one click! We are happy to announce our newest feature Share Reports that is now available within the tool. You can find it by simply clicking “Share” on the report you want to share. Sharing Reports was never so easy - send invites to your colleagues to notify them about new achievements or valuable findings in your data with few clicks! Useful note: You can also share your reports with people outside your existing nexoya team by providing their email addresses. In this case, the person will receive an invitation to access the Report in a read-only mode. The menu and other functions of nexoya will not be available for read-only users, and they will not be able to change things on your report except the date range.   --- ### Easy copying of reports in Nexoya > From now on, you can easily create copies of your Nexoya reports with one click by clicking on “Duplicate”! - Published: 2021-04-01 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/easy-copying-of-reports-in-nexoya/ Wondering how to copy your Nexoya report? Do it with one click! How to copy reports in Nexoya: Go to "Reports" section Select the report you would like to copy Click on three dots menu Select "Duplicate" This is it! Super! Your copy is created. You can access it in "Reports" section. --- ### Microsoft Bing integration > We are happy to introduce the launch of our new Microsoft Bing integration! Learn more about nexoya integrations. - Published: 2021-04-01 - Modified: 2021-04-01 - URL: https://www.nexoya.com/help/microsoft-bing-integration/ Nexoya continues to integrate more marketing tools and platforms. As we've experienced more and more marketers moving to Bing Advertising, we decided that it's time to take action! Therefore, today we are happy to introduce the launch of our new Microsoft Bing integration! From now on, you can easily connect your Bing/Microsoft Advertising account and start tracking and optimizing your performance on Bing/Microsoft Advertising with nexoya! To integrate your tool, simply activate the Microsoft Bing adaptor within your integrations! Haven’t tried Bing ads yet? Did you know that for some companies advertising on Bing can be much more beneficial than on Google? Find out more in our article! Check the full list of integrations here. --- ### How to Share Reports > Send invites to your colleagues to notify them about new achievements or valuable findings in your data with few clicks! - Published: 2020-10-29 - Modified: 2023-03-15 - URL: https://www.nexoya.com/help/how-to-share-reports/ - Help Category: How to Can’t wait to share Nexoya reports with your team? With Nexoya, you can share reports with both: Your Nexoya team members People outside your existing Nexoya team Let's have a look at both options. How to share reports with your Nexoya team Time needed: 1 minute. Follow these easy steps to share Nexoya reports with your team: Navigate to the Report section Select the report you want to share Click on the green Share button Choose team members you want to share your report with Chosen users will receive an invite to your report via their email. Congratulations! Your report is shared :) How to share reports with new users Want to share your report with people outside your existing Nexoya team? That is easy! To share your Nexoya report with new users simply provide their email address in the Share form.   In this case, the person will receive an invite to access the report in a read-only mode. The menu and other functions of Nexoya will not be available for read-only users and they will not be able to change things on your report except the date range.   Due to our high security requirements, the invited user will be asked to create a login or use his Google login credentials. Sharing reports has never been so easy: send invites to your colleagues to notify them about new achievements or valuable findings in your data with few clicks! :) --- ### How Portfolio Optimization works > Explains portfolio optimization the nexoya platform - predict, optimize and validate - how you get the best results of your ad campaigns - Published: 2020-10-19 - Modified: 2023-02-03 - URL: https://www.nexoya.com/help/how-campaign-optimization-works/ - Help Category: How to The Nexoya platform provides you with Portfolio optimization proposals on the ads you have live (by ad, we mean the marketing asset which has a budget assigned to it and generates certain performance - this can be a campaign ad, ad-set, or simply an ad). These proposals contain advice on how the budget can be allocated most efficiently for the upcoming period. This article explains how portfolio optimization works, and which steps Nexoya takes to deliver the best budget allocation possible. When you initially connect to Nexoya, the platform reads all historical data corresponding to your marketing data sources, including cost and performance metrics, and then starts analyzing them. Once you see the data in the Nexoya platform, you can define your cross-channel portfolio. This means that you select the ads you would like to optimize, provide the budget you would like to spend on them, and define any additional optimization options you would like to be considered, such as risk-level. Once the cross-channel porfolio is set up, an artificial intelligence model which predicts the future performance of all your ads is run. For instance, it will predict how many impressions or conversions you will get next week. Nexoya uses a sophisticated selection of different artificial intelligence models, which ensures that the best prediction model available for each metric is used. As a next step, these predictions are used by the next AI algorithm to calculate the best possible allocation of your budget for all the ads that are part... --- ### How to remove fbclid parameter from your Google Analytics > The fbclid parameter is the identificator that is automatically added by Facebook to your link’s URLs that were shared on Facebook. - Published: 2020-09-22 - Modified: 2021-02-05 - URL: https://www.nexoya.com/help/how-to-remove-fbclid-parameter-from-your-google-analytics/ - Help Category: How to The fbclid parameter is the identificator that is automatically added by Facebook to your link’s URLs that were shared on Facebook. FBCLID stands for Facebook Click Identifier. Having appeared in 2018, this parameter constantly messes up your reports in Google Analytics by creating duplicates. In other words, the fbclid parameter causes the creation of duplicate lines in Google Analytics reports, and as a result, makes it challenging to analyze. Therefore, it is important to remove this parameter early on to ensure correct and effortless reporting. But how to do it? Good news! There are two easy ways of how you can solve this problem: By changing your View SettingsBy applying filters Let’s have a look at both of these options. How to exclude the fbclid parameter by changing your View settings The first way to remove the annoying fbclid parameter is to simply change Google Analytics configurations. Your step-by-step guide on how to remove the fbclid parameter from your future sessions using View settings: Register in your admin accountNavigate to the Settings section in the admin panel You will find it in the bottom left corner of your account. Within the View section, click on View settingsWithin the Exclude URL Query Parameters field, write “fbclid” Save changes Note: if you have other parameters in this field, simply add a new one by adding a comma in between the values. Done! From now on this parameter will not appear in future sessions of this view in reports.   In case you have... --- ### Click through Rate > Within this nexoya help center article about the click through rate (CTR) insights are shared on which platform this rate is found. - Published: 2020-09-22 - Modified: 2023-11-15 - URL: https://www.nexoya.com/help/ctr/ Click through rate (CTR) is a metric that is commonly used within marketing. And it is the rate of people who clicked on a link of the total number who saw it. Further examples of where CTRs are often analysed are links on search engine result pages (SERPS), CTA-links (Call to action links), clicks on banners, emails, ads or videos. The formula for calculating the CTR is: Reasons to track CTR CTR is probably one of the most important metrics to track and analyse since it tells you for example what type of ads, meta titles and descriptions, videos, content and images work best for your target audience. Analysis of your CTRs can bring you insights that help you to optimize your content for better results. High CTRs indicate that your content and offering is highly relevant for your targeted audience. Low CTRs indicate that the content doesn't align with the users’ expectations or is irrelevant for them. Common variations of CTR NameDescirptionPlatformOrganic CTRThis is a Click-through rate that comes from organic search engine result pages. Google AnalyticsEmail CTR (Email marketing)This is a Click-through rate that comes from email activities. SAP Marketing Cloud PPC CTRThis is a Click-through rate that comes from PPC (pay-per-click) activities. Google Ads How can tracking CTR help you to become more data-driven? To better understand how you can improve your CTR, have a look at the landing page reports and categorize your pages and see which had higher CTR and which had a lower. Analyse the differences and find... --- ### Open Rate > The Open Rate is most useful when you are doing email marketing or send messages on other channels. Read more here! - Published: 2020-09-03 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/open-rate/ The Open Rate is most useful when you are doing email marketing or send messages on other channels. It is defined as the ratio between the people who open your messages and the amount of people you sent messages to in the first place. Calculation: There are a lot of base metrics going into the calculation of this metric , such as Email opened, Forwards open, Opening count, Open total, Unique opens, Opens unsubscribed and Unopened rate.   Reasons to track Open Rate If you are doing Email marketing, this might be one of the most important metrics for you. By looking at your Open Rates, you will know how effective your wording of your subjects are. If you further differentiate between unsubscribed and subscribed opens, the value of your findings increases even further. So tracking Open rates in order to get to know your target audience better, could provide a lot of value to you. Common variations of Open Rate NameDescriptionPlatformEmail openedAlso known as Opening count. Measures the amount of times your messages were opened (typically not unique). SAP Marketing Cloud, MailXpertForwards OpenMeasures the amount of times a forwarded message has been opened. MailchimpUnique OpensUnique Opens show the amount of people who have opened your messages. Salesforce, MailchimpOpens unsubscribedPeople who have opened messages of yours but are not on your subscriber list. MailchimpUnopen RateThe ratio between number of people who have not opened your message and the number of people you sent your message to. Mailchimp How can tracking Open Rates help you to become... --- ### Sessions > The main reason to track sessions is to understand how many visitors came onto your website. Read more on nexoya.com - Published: 2020-09-03 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/sessions/ A session is defined as one ongoing visit of a website, landing page or blog wherein the user stays active during a certain period. Within one session multiple web pages can be viewed by a user. It needs to be noted that depending on the platform the session duration is counted differently. For example, on Google Analytics the session times out after inactivity of 30 minutes, and any new activity from the same user is then attributed to a new session. Within the App Store the Sessions are counted when the app is used at least 2 seconds. Reasons to track Sessions The main reason to track sessions is to understand how many visitors came onto your website. An additional metric is the Session Duration counting the duration of the users time on the website. Additionally the average session duration gives you an idea of how much time users spend on average on your website and can be compared to industry benchmarks. Common variations of Sessions NameDescriptionPlatformSessions per UserA metric indicating how the average sessions per user you had in a certain timeframe. It is calculated by: Google AnalyticsPage Views per SessionGenerally the amount of pages a visitor looked at during the session. Calculated by:Hubspot% new SessionsNew Sessions are the sessions started by first time visitors to the website. The percentage of new sessions is the total percentage of new sessions of unknown users on your website in a defined time period. Typically after a period of 30 days a user is... --- ### Views > Views are a method to track engagement. Tracking the quality and quantity of your audiences’ engagement with your brand... - Published: 2020-09-03 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/views/ First of all, it is important to distinguish between views and impressions for web pages. Page Views is a metric which shows the number of times a particular page was viewed (such as a blog article) whereas impressions denote the number of times an element on a web page was viewed (such as a banner ad). However on most social media channels the metric “Views” does not exist and is represented by impressions. Depending on which platform you use, this metric can have alternative names such as Raw Views (Hubspot), Form Views (Hubspot), Media Views (Twitter), Profile Views (Instagram), Page Views (LinkedIn, Hubspot, Facebook etc. ) or Video Views (Facebook, LinkedIn, Google Ads etc. ). Reasons to track Views Views are a method to track engagement. Tracking the quality and quantity of your audiences’ engagement with your brand is one of the most important things. Views help marketers to decide which content they should leverage for calls-to-actions or for instance regularly update with new and entertaining content. Common variations of Views NameDescriptionPlatformForm ViewsShows the number of times your form has been viewed. HubspotMedia ViewsShows the amount of times your media was played (autoplay and click) counted across videos, vines, gifs, and images. TwitterProfile ViewsShows the number of views of your profile (duplicates included). InstagramPage ViewsShows the number of views of your webpage (duplicates included). various providersVideo ViewsShows the number of views of your video (duplicates included). Facebook, Instagram, LinkedIn, Google Ads How can tracking Views help you to become more data-driven? Views is a powerful metric to... --- ### Visits > Visits – number of times the website was visited by a user on the condition that at least one page has been loaded. On most platforms... - Published: 2020-09-03 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/visits/ Visits – number of times the website was visited by a user on the condition that at least one page has been loaded. On most platforms, recurring visits will be counted towards the overall calculation.   *Each visit by a user can imply multiple page views. Many platforms provide the possibility to define unique visits.   Unique visits describe the number of distinct individuals who visited the website. This means that, if the same user (using the same browser) visits the page twice, it will be still counted as one unique visit. Reasons to track Visits Regular analysis of visits is crucial for two main reasons:  By tracking this metric marketers can better understand the user’s navigation on the website: initial page, content viewed, exit page.  Moreover, analysis of visits can also help to understand the user’s behavior: session duration, pages views, bounce rate, etc. Common variations of Visits NameDescriptionPlatformDirect visitsTraffic that comes to your website without any referral source (e. g. other websites). This means that the user directly accesses your website by typing your domain name into the URL field or via the bookmark.  Direct visits are an indicator of brand loyalty.  Direct traffic significantly affects your overall SEO score. The higher the number of direct visits the higher the chances of better ranking.  The goal of every company is to increase the number of direct visits. HubspotNew visitsIndicates the user’s behavior when he or she visits the website for the first time. Hence, he or she can only be perceived as a new visitor once.  Important... --- ### Bounce Rate > Bounce-rate is an important indicator that shows how relevant, informative and attractive your content is for users. - Published: 2020-09-03 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/bounce-rate/ Bounce rate is a KPI that measures how many users landed on a specific landing page on your website, viewed that page and then clicked back or closed it. In other words, a user did not click anywhere else on that specific landing page and “bounced” away.   Bounce rate is calculated as a percentage of total visitors of that specific landing page. Formula to calculate the Bounce Rate Reasons to track Bounce Rate Bounce-rate is an important indicator that shows how relevant, informative and attractive your content is for users. But, it is important to note that single pages have different bounce rates and that bounce rates further depend on the industry your business is in. High bounce rate can indicate that the content a user landed on is irrelevant, uninformative, not well written or did not fulfil users expectations. Nevertheless, a high bounce rate does not always indicate poor performance of a landing page. Depending on the set goals, a high bounce rate for a highly informative page that answers all the users’ questions is not always a bad sign. You have to understand and set success goals (e. g. Google Goals) for your landing pages. These goals play a crucial role in the overall digital performance. Low bounce rate, in contrast, indicates that a specific landing page is highly relevant, informative and fulfils users expectations. Moreover, a low bounce-rate signifies better user engagement. Users show curiosity and interest in your website since they will be clicking also to other... --- ### Bounces > Bounce is a metric that is commonly used in email marketing but also found in web analytics tools such as google analytics. - Published: 2020-09-03 - Modified: 2022-05-25 - URL: https://www.nexoya.com/help/bounces/ Bounce is a metric that is commonly used in email marketing but also found in web analytics tools such as google analytics. Bounce is when a user visits a single landing page and after viewing only that page, exits the entire website. Oftentimes marketers focus on tracking the bounce rate, which is the percentage rate of users that bounced away from your landing page. Tracking bounce rate is a good metric to track because it gives you a quick overview of your landing page performance.   In email marketing: With the bounce metric, a marketer can understand how many emails were not delivered because of old or inactive email addresses for instance. Reasons to track Bounces on your Website Tracking bounces as a single metric gives you not that many insights especially not in web analytics. But, this metric is good to follow in combination with the total visits of a landing page which is called the bounce rate.   Note: When you have a single-page website, where all your content is on one page and there are no subpages, a bounce-rate is not representable to tell you about your performance. Tracking bounces in email analytics Understanding the bounce types and reasons give valuable information about your email marketing. Minimizing email bounces is important since it affects future email deliverables as well as your overall spam ranking. Email service providers give scorings which identify the reputation of a sender and this can lead to a potential listing as a spammer. The number... --- ### Referral Traffic/ User Channel Referrals > Referral traffic is an important traffic source for your website. By analyzing your referral traffic, you can understand the traffic. - Published: 2020-09-03 - Modified: 2023-11-15 - URL: https://www.nexoya.com/help/referral-traffic/ User Channel Referrals are those users that find your website without searching for it on search engines. These can be users that clicked on a link in a forum, on another website or in a blog. All of the referral traffic to your website comes from various external backlinks that lead to your URL, which allows you to see where the users on your website are originating from. Reasons to track User Channel Referrals Referral traffic is an important traffic source for your website. By analyzing your referral traffic, you can understand from which domains the traffic comes from and how users interacted with your website. Usually, referral traffic is very relevant to your business, since these are visitors that heard about you in some form (for example through an article or through clicking a referral link on a forum or social media). In other words, users that are coming from referral traffic have a high potential to be exactly your target audience. Referral traffic does not just send you valuable potential customers but also improves your SEO rankings. Backlinks from domains with high domain authorities that are relevant to your business can improve your Domain authority as well. Moreover, good referral links will also help you to rank higher on Google organic search. Common variations of User Channel Referrals Referring traffic and Referral traffic: Both terms are used and mean the same.   Nevertheless, below you can find more user channel sources that are used in Google Analytics. NameDescriptionPlatformUser Channel... --- ### Users > Tracking users on your website, is one of the most common metrics that digital marketers track. Read more on nexoya.com - Published: 2020-09-03 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/users/ Users is a generic metric that tells you how many visitors visited your website. The visiting user can access the website via desktop, mobile or tablet. Reasons to track the metric Users Tracking users on your website, is one of the most common metrics that digital marketers track. Analysing the behaviour and engagement of new and returning users can show you, how these types of users interact with your website and how the behaviour might differ. Typically returning users have a higher conversion rate and analysis and evaluation of these users is highly important in order to increase your overall conversion rate. Therefore, understanding the difference in user behaviours of new and returning users as well as source traffic of these users is an important step forward for better conversions. Common variations of Users Users can be classified into these subcategories: NameDescriptionPlatformDirect usersThese are the users that landed on your website directly, by typing in your URL or clicking on your link in a document/pdf or e-mail without parameters. Various providersUsers channel ReferralThese are users that found your website via another website. For example in a blog post, in a forum, list, article or social media. Google AnalyticsPaid usersThese users came to your website via paid advertisement. It can be any ad-type. For example paid search, display ads, social media ads or youtube ads. Google AnalyticsOrganic usersThese are users that were proactively searching something specific on search engines and ended up on your website. For example, they found it by using a certain... --- ### How to Use the Reports Section > On the overview page of the Report section you can see the information about each Report: Report name...Read more! - Published: 2020-09-01 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/how-to-use-the-reports-section/ - Help Category: How to In this section, you can find all the reports which you or your team members have created.   In the overview page of the report section you can see the information about each report: report name, type (campaign or metric), the last day the report was updated, and the last person who modified it. How to navigate through the Report section You can explore and gain further insights about a specific report by simply clicking on it. What are the different report types? As you can see there are two types of reports in Nexoya: Metric Report and Campaign Report.   The Metric Report shows the selected metrics within a timeline chart. The usage varies from monthly recurring reports to one-time marketing activities, which are a more in-depth analysis. This report is also used for metrics comparison. The report helps you to visualize the behavior of the selected metrics, presented in a timeline chart. In addition, you will see an automatically generated table with the day-to-day analysis of the metric activity. The Campaign Report is used for providing an overview of overall campaign performance. In this view, you can see more details about all the metrics contained in the campaign. It can be the percentage of the goal achieved, campaign prediction, amount of money spent, clicks, impressions, CPC, views, etc. This type of report is also used for the comparison of various campaigns. In order to add or delete a campaign in the existing report, click on the “Edit campaigns” button and... --- ### Cost > When your focus is on paid marketing activities, costs should be tracked in order to keep an eye on your budget. Read more on nexoya. - Published: 2020-08-31 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/cost/ Within the various platforms that allow the creation of advertisements, the metric cost describes the total spendings for a specific ad. Further the metric is the basis to calculate various KPIs such as Cost-per-Mille (CPM) or Cost-per-click (CPC). Reasons to track your ad costs When your focus is on paid marketing activities, costs should be tracked in order to keep an eye on your budget and notice the effectiveness of your spendings and optimize accordingly. Common variations of Costs NameDescriptionPlatformAd CostThe sum of money spent on digital advertising activities. Google Analytics, Facebook, Instagram, TwitterVideo CostThe sum of money spent on digital advertising for a video ad. Facebook, InstagramCost in local CurrencyThe ad spendings in the local currency of the company profile. LinkedIn, Google Ads, Google Campaign Manager, LinkedinCost per inline Link ClickThe cost of an inline link click, which is the action of clicking on a link within a post by the user. Facebook, Instagram How can tracking Costs help you to become more data-driven? As mentioned above the cost metric is a main part of several rates such as: Cost per ClickCost per Mille (i. e. Cost per Thousand Impressions) Creating a common understanding of these metrics and consensus on the calculation within your team, can give you a great advantage. Farther it may reduce the time spent on discussing the monthly, quarterly or annual reports. Nexoya Pro Tip: Compare your ad costs to 3rd party metrics within the weather integration, such as perceived temperature, air humidity or cloud coverage. In our experience we... --- ### Conversions > It is important to track not only the number of conversions but also the conversion rate. Without a doubt, conversions are important to monitor... - Published: 2020-08-31 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/conversions/ A Conversion in Digital Marketing is the completion of a specific goal, e. g. filling out a subscription form, signing up for a trial or making an online purchase on your website. This goal can be defined on a case by case basis and can vary heavily. Also relevant and related to the Conversion is the Conversion rate, calculated like that: Reasons to track Conversions  It is important to track not only the number of conversions but also the conversion rate. Without a doubt, conversions are important to monitor since it allows you to track user journey. However without comparing it with the total number of visitors on your website, your landing page or App, this metric cannot tell you much. Hence, it is crucial to make your conclusions about the effectiveness of a specific campaign only after checking Conversion Rate.   Common variations and related metrics of Conversions NameDescriptionPlatformAll ConversionsAll the conversions that the campaigns are driven by combined, summed up. Google AdsCustom ConversionA metric that indicates a specific customer's action. In other words, customized tracking of conversions with predefined rules. For example, tracking only the number of purchases of the specific phone model or a click when entering your shopping basket. Custom conversion can be configured within the respective platform. Facebook, TwitterActivitiesSimilar to custom conversions but within Google’s Campaign Manager (Ad Server). Google DCMConversion ValueAn assigned value to a specific conversion defined by a marketer. Google AdsGoal & Goal ValueA specified goal within Google Analytics to be counted if a customer clicks or visits... --- ### Cost per Click > Tracking your CPC is important especially when the focus is on paid marketing activities with the goal of interactions. It gives you insights - Published: 2020-08-31 - Modified: 2023-11-15 - URL: https://www.nexoya.com/help/cost-per-click/ Cost per Click or abbreviated CPC, is one of the most common digital marketing KPIs in advertising. The KPI stands for the price paid for a click in a pay-per-click (PPC) advertising on a digital marketing platform or publisher platform. The CPC helps to understand how much one clicks costs. It is calculated by dividing total costs by total number of clicks and is found on Google Analytics, Meta and many others. Calculation:  Important to understand, is that Click can mean something different on certain platforms in some cases and can not be blindly compared. For instance a “Click” in Twitter and Facebook means either a click on a link or a media object (i. e. posted picture). Whereas a click in a search ad is called a “Link Click". For that reason there is also the “CPC (Cost per Link Click)” which refers to the actual Clicks on the Link.   Reasons to track CPC Tracking your CPC is important especially when the focus is on paid marketing activities with the goal of interactions. It gives you insights into your campaign performance and is a very tangible metric within the digital realm. Further it enables you to exercise control over the advertising budget more easily by comparing campaigns on the same level. The use of CPC is recommended from digital marketing experts. Common variations of CPC NameDescriptionPlatformActual CPCGoogle AdAverage CPCGoogle AdsCost-per Link ClickCost per actual link which was clicked in your social post (w/o the clicks on the content/media). Facebook, Twitter, Instagram... --- ### Cost per Mille > Tracking your CPM is important for two reasons, one from a budget standpoint. As the cost per mile gives an insight into... - Published: 2020-08-31 - Modified: 2024-05-09 - URL: https://www.nexoya.com/help/cost-per-mille/ The cost per mille (CPM) or in other words the cost per thousand impressions is a way  of displaying the amount spent to gain thousand impressions within your paid digital marketing activities. The word “Mille” comes from latin and basically means thousand.   Another term which is used sometimes, is the Thousand Ad Impression (TAI) which is a synonym.   This metric can be found on Facebook, Instagram, Google Analytics and many other platforms. It is calculated by: Reasons to track CPM Tracking your CPM is important for two reasons, one from a budget standpoint. As the cost per mile gives an insight into how efficient your advertising budget is being spent. The cost per mille, as other KPIs, is an indicator for the effectiveness of the advertisement and whether or not the set target group is reached as intended.   CPM is mostly tracked within advertising campaigns with brand awareness or exposure goals.   Common variations of CPM NameDescriptionPlatformAverage CPMThe average cost per thousand gained impressions. Google AdsvCPMThe Viewable CPM, tells how the cost per thousand was for the actual viewed ads (not just loaded). Various platforms How can CPM help you to become more data-driven? First and foremost tracking the CPM is a good step in the direction of being more data-driven. Within the marketing funnel the CPM is located in  the awareness stage. Compare the CPM over the span of the year across your different campaigns, to gain an understanding of which awareness campaigns or content worked better for your brand for the... --- ### Engagement Rate > By tracking Engagement Rate marketers can understand how well their content, in general, is performing. It is important to track Engagement - Published: 2020-08-31 - Modified: 2022-04-17 - URL: https://www.nexoya.com/help/engagement-rate/ The Engagement Rate or Interaction Rate is a metric that indicates the percentage of Engagements such as likes/comment in relation to Reach, Impressions or number of followers. In other words, the metric shows how many users who (potentially) either saw your content actually interacted with it: e. g. give like, commented. Or the amount of users who follow you, who interacted with your content. Basically the metric shows how engaged your audience is with the content you provide. What is considered as an interaction? LikesComments SharesClicks on videos or images In other words, interaction is various kinds of audience reaction to social media content of some sort. Different Calculation Methods of Engagement Rate Depending on your social media objective, this Engagement Rate can be calculated differently. The most common calculation methods are: Interactions by reach, by post or by the amount of total impression (each method is defined in the variations section below). The different platforms suggest calculating Engagement Rate differently. Let us have a look at the most common calculations depending on the social media platform. Engagement Rate on Facebook Engagement Rate on Twitter Engagement Rate on Instagram Engagement Rate on Linkedin Nevertheless, depending on your goal, you can easily apply any other formula. Reasons to track Engagement Rate By tracking Engagement Rate marketers can understand how well their content, in general, is performing. It is important to track Engagement Rate to get a better understanding of your audience preferences: what content do they react to, engage with the most... --- ### Engagement > Tracking engagement is especially important in social media marketing. Further, it is a component of the engagement rate. - Published: 2020-08-31 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/engagement/ Engagements on social media platforms is a metric to measure the interaction of the user with the content. The forms of interaction that are taken into account can vary depending on the social media platform. In general, the metric contains:  CommentsLikesSharesClicks According to the platform additional metrics may be included into engagement. As an example for LinkedIn, Follows count as a part of o the engagement metric. Twitter further counts Retweets, Replies and Follows towards the engagement. Reasons to track Engagement Tracking engagement is especially important in social media marketing. Further it is a component of the engagement rate, which highlights the ratio between number of users reached (depending on the platform it may be impressions or reach) and the number of interactions derived from the audience. Common variations of Engagement Different social media platforms provide variations of the term engagement. We  highlighted the most common ones and shortly explained how the platform defines them. NameDescriptionPlatformBilled EngagementIs defined as the total number of billed engagements. Meaning the engagements originated from an Ad. TwitterMedia EngagementContaining the total number of clicks of media across Video, Vines, GIFs, and Images. TwitterOrganic EngagementIncluding only the engagement steaming from organic activity. TwitterTotal EngagementThe metric includes all LinkedIn member interaction with content, paid as well as organic. LinkedIn How can tracking Engagement help you to become more data-driven? One of the most important things to keep in mind, when comparing engagement across channels, is the different definitions from the different providers. Hence further interpretation needs to be made with caution,... --- ### Clicks > Clicks in the context of social media and e-mail marketing can give you further insights into the attractiveness and relevance of the... - Published: 2020-08-31 - Modified: 2022-04-17 - URL: https://www.nexoya.com/help/clicks/ In general, clicks is a metric that counts the user's action of clicking on a link, an ad, a call to action (CTA) button. Followingly a short overview of all the platforms clicks are found on: AditionAdUnit FacebookGoogle Search ConsoleGoogle AdsLinkedIn It needs to be noted that the metric tracks only the action itself without a guarantee that the user actually reached the intended destination, for example the website that was linked. Reasons to track Clicks First of all, clicks in relations to paid activities (i. e. Ads) are important to track in combination with the respective Ad impressions and with the goal completions, as the metric is the linking part for the user. Therefore, tracking clicks you can understand whether the messaging is appealing to your target audience and they are eager to click on it . Clicks in the context of social media and e-mail marketing can give you further insights into the attractiveness and relevance of the provided content to the user and possibly a potential customer. Common variations of Clicks We have compiled a short overview of the most common variations of clicks. The list is grouped into metrics from website analytics, social platforms, and e-mail Marketing tools. NameDescriptionPlatformAd ClicksThe action of Clicking on an ad taken by a user. Google Ads, Instagram Ads, Twitter AdsCTA ClicksThis metric indicates how many users have clicked on the provided CTA button. HubspotClick ShareAvailable for Search & Shopping Campaigns, indicating an estimation of the share of all achievable clicks which the ads received. Google... --- ### Likes > A Like is an action that can be made by a social media user. Instead of writing a comment or sharing a post, a user can click the Like button - Published: 2020-08-31 - Modified: 2021-01-26 - URL: https://www.nexoya.com/help/likes/ A Like is an action that can be made by a social media user. Instead of writing a comment or sharing a post, a user can click the Like button as a quick way to show enthusiasm. Depending on which platform you use, this metric can have alternative names, such as Like Count (LinkedIn, Twitter), Organic Like/Paid Like (Twitter) and Post Like (Facebook). Update: Keep in mind that due to the recent Facebook page update Page Fans and Page likes will be replaced with followers. Therefore, make sure to shift your focus from counting likes and page fans to page followers. Reasons to track Likes Gauging how your audience reacts to the content you post and share is crucial for any social media marketing strategy. This direct response metric helps you determine whether your audience is interested in what you’re currently publishing, and should direct the type of content you share in the future. If you don’t get enough likes on certain topics, consider to change your content tactics or even delete that content from your communication plan and send those messages through other channels to a different audience segment that might be more receptive. Common variations of Likes NameDescriptionPlatformLike CountThis version of the Like-metric simply displays the amount of likes that have been gained. LinkedIn, TwitterOrganic LikeOrganic likes get generated when social media users press the like button on posts that have not been sponsored. TwitterPaid LikeRepresents likes which came from sponsored/promoted posts and were paid for. Various PlatformsPost LikesPost likes combine... --- ### Comments > Comments are a form of engagement on social media, and sometimes when marketers look at the analytics on various social media platforms... - Published: 2020-08-31 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/comments/ A comment is a response that is often provided as an answer or reaction to a blog article or a post on a social network. Depending on which platform you use, this metric can have alternative names, such as Comment Count (LinkedIn) or Post Comments (Facebook).   Reasons to track Comments Comments are a form of engagement on social media, and sometimes when marketers look at the analytics on various social media platforms, engagements are a top priority. Part of having exemplary performance includes the valuable interactions between your social media followers and the content you are posting. Social media comments can let you glimpse into how your audience feels about your content. However, it is important to understand that comments can be positive as well as negative. And in case you get confronted with a lot of negative feedback, you have to know that you can transform it into new product features or service improvements. Common variations of Comments NameDescriptionPlatformComment CountThis metric simply displays the number of comments gained. LinkedinPost CommentsThis metric shows the amount of comments for a specific post. Facebook How can tracking Comments help you to become more data-driven? Comments are a good indicator of how good your audience interacts with your marketing efforts. A lot of comments means that your audience deeply cares about your brand, your product or service. That’s why you really have to pay attention to this metric.   In order to get the most out of “Comments” you can compare it to other engagement metrics... --- ### CTA Rate > A Call to Action (CTA) leads a person to the next logical step in the whole user journey so it moves the person further down the funnel. - Published: 2020-08-31 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/cta-rate/ A Call to Action (CTA) leads a person to the next logical step in the whole user journey and therefore moves the person further down the funnel. The CTA Rate is the ratio between the amount of users who actually click the CTA button (CTA Clicks) and the amount of users who see it but don’t click it. Formula for CTA Rate Related Expressions are CTA clicks, CTA Video Clicks and the Click through Rate (CTR). Reasons to track CTA Rate Tracking CTA Rates allows you to specifically identify the weaknesses and strengths of your marketing funnel. It is of utmost importance to track these metrics very closely to find out where you have room for improvement. Furthermore CTA buttons allow you to do A/B Testing. So you can choose different versions of CTA buttons (e. g. in wording, colour & placement)  and adjust their performance accordingly to their CTA rate, sometimes also called “Conversion Rate”. Common variations of the term CTA Rate NameDescriptionPlatformCTA ClicksCTA Clicks show the number of times users have clicked on a CTA button. HubspotVideo CTA ClicksVideo CTA Clicks show the number of times users have clicked on a CTA button before, during or after a video was shown. TwitterClick through Rate (CTR)The CTR is a more general term. It describes the ratio between the people who actually click on a link, website or button and the people who see a button, website or link. Facebook, LinkedIn, Google, Twitter How can the CTA Rate help you to become more data-driven? ... --- ### Click Rate > Tracking Click Rate helps you to understand how effective your campaign is: how attractive and relevant was your messaging... - Published: 2020-08-31 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/click-rate/ Click Rate indicates the ratio between clicks and total impressions. In other words, it is the percentage of impressions that resulted in users clicking on any tracked link. It is sometimes called in short CR (Click Rate). Calculation Formula for the Calculation of the Click Rate The click rate can be found on various channels such as adunit, Adition, MailXpert, Google Ads or Mailchimp. Reason to track Click Rate Tracking Click Rate helps you to understand how effective your campaign is: how attractive and relevant was your messaging, design, and targeting of the assets to attract customers to click on it.   Let us have a look at how different platforms calculate Click Rate. Click Rate on Mailchimp The Click Rate is a percentage that indicates a number of delivered emails registered at least one click. Click Rate Formula for Mailchimp Click Rate on Google Ads The click Rate - number of impressions that resulted in clicks on any tracked link in your ads. Click Rate Formula for Google Ads Common variations of Click Rate NameDescriptionPlatformOpening Click RateIndicates how many of users who opened the email clicked on a link. MailXpertReceiving Click RateIndicates how many of users who received the email clicked on a link. MailXpert How can tracking the Click Rate help you to become more data-driven? A low Click Rate can imply that your ad is not performing as expected. You might need to consider changing your campaign and modify your content, design or targeting.   In the case of email marketing,... --- ### Reach > Reach indicates an approximate estimation of how many unique users have seen your content. Read more at nexoya.com - Published: 2020-08-31 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/reach/ Reach - total number of people who have seen your content.   This metric is often confused with another important marketing metric -  Impressions. Reach vs Impression Reach indicates an approximate estimation of how many unique users have seen your content, while Impressions is the metric that shows an approximate estimation of how often in total your content was loaded, potentially to the same person twice.   It is important to understand, that on different platforms the definition of Reach can vary.   Let us have a look at some examples. Reach on Facebook & Instagram Reach - number of individuals who saw your content at least once. Reach on LinkedIn On LinkedIn, instead of reach there are two metrics - impressions and uniques - that indicate the same as Reach on other platforms. Impressions indicate how many times the content was seen in total. While uniques show how many unique users have seen the content. Reach on Twitter Twitter defines two types of Reach: potential and actual.   Potential Reach - how many unique users your content potentially could have reached if it would reach all the people in your target audience. Actual Reach - the number of unique individuals who have actually seen your post. Reach in Google Ads Google Ads defines two types of Reach: Unique Reach and Cookie-based Reach.   Unique Reach - total number of individuals who were shown the ad.   Cookie-based Reach - an estimate of how often the content was shown. More information here. Reasons to track Reach... --- ### Video Actions > Videos are a really intense form of communication which takes a lot of time to produce. That’s why you should get the most out of it. - Published: 2020-08-31 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/video-actions/ Video actions are actions users can take within a certain video. Therefore, there are metrics like Video Actions, Video Starts, Video Content Starts, Video CTA Clicks and Video Playback Count. Together with Video Views they create a holistic view of the behaviour of your target audience. Reasons to track Video Actions Videos are a really intense form of communication which takes a lot of time to produce. That’s why you should get the most out of it. Video Actions is a way your audience engages with your content and is therefore really powerful. By analyzing your Video Actions data you can identify which content gets your target audience excited the most and concentrate on that kind of subjects, which will increase your views. Common variations of Video Actions NameDescriptionPlatformVideo ActionsConstitute actions people can take while watching a video such as pause, play, fast forward etc. Facebook, InstagramVideo StartsShows the amount of times a video was started. LinkedInVideo CTA ClicksShows all the number of times someone clicked on a button or link during the video. TwitterVideo Playback CountNumber of times someone played back the video to watch it or part of it again. Twitter How can Video Actions help you to become more data-driven? When you look at your Video Views together with your Video Actions you can very easily identify trends in the behaviour of your audience. As soon as you know which content gets you the most reactions and attention, you can focus your marketing budget on videos and campaigns that show this... --- ### Video Views > Analyzing your videos can help you to get a lot of feedback from your target audience and understand their behaviour way better. Read more... - Published: 2020-08-31 - Modified: 2021-01-25 - URL: https://www.nexoya.com/help/video-views/ Views basically show how many people “saw” your video in different variations. There are Media Video Views, Page Video Views, Post Video Views as well as paid, organic and unique views. So one can tell that there is a lot of variety when it comes to the terminology of video views. We will look deeper in each of these metrics down below. Reasons to track Video Views Videos require a lot of effort to produce and it takes a lot to keep your audience updated. Since everyone has restricted resources, it is important to track what works for your audience and what does not. Therefore analyzing the generated views and the Video Actions that the target audience takes, is of highest importance to find out which type of content you should produce more of in the future. This will help to invest your resources better and get better results. Common variations of Video Views NameDescriptionPlatformMedia Video ViewsA metric that shows the amount of views your video received. InstagramPage Video ViewsThe amount of views, users generated while watching a video on your facebook page/account. FacebookPost Video ViewsThe amount of views, users generated while watching a video that they found in their feed on their facebook “Home” screen. FacebookPaid, organic and unique viewsThis is a distinction between the views that were generated through sponsored posts or those which were not sponsored and therefore create organic views. Furthermore, unique views show you how many people saw your video,  disregarding the ones that watched it multiple times... . --- ### Impressions > Impressions can have alternative names such as Impression Count (Twitter) and Media Impressions (Instagram). - Published: 2020-08-31 - Modified: 2021-02-05 - URL: https://www.nexoya.com/help/impressions/ An Impression is the metric that shows an approximate estimation of how many times a specific piece of content was displayed on a website, search engine result page (SERP), or social media, regardless if it was clicked or not. In other words, Impressions represent how often your content was loaded in total.   Depending on which platform you use, this metric can have alternative names such as Impression Count (Twitter) and Media Impressions (Instagram).   Note: Reach is related to impressions, but tells you the amount of “unique impressions” you had. Reasons to track Impressions Impression monitoring is very crucial in digital marketing, especially for companies that want to build solid brand awareness. The main purpose of tracking this metric is to measure the visibility of your content. If you want to increase your brand awareness, you need to focus on increasing the number of impressions.   Moreover, by tracking impressions you can get valuable insights about the potential of a specific keyword, ad, or visual that is displayed. Common variations of Impressions Metric NameDescriptionPlatformOrganic ImpressionsThe number of times your unpaid media content was displayed (e. g. in the newsfeed or on SERP). Linkedin, Facebook, Twitter, Instagram, Google AnalyticsPaid impressionsThe number of times your paid content was displayed. Linkedin, Facebook, Instagram, Google AdsImpression shareThe proportion of actual impressions that the ad obtained in comparison to the estimated number of impressions that this ad could get. Impression Share can be calculated by using this formula:Google AdsTop Impression ShareThe percentage of the ad impressions that are displayed at the... --- ### How to Get Started: First steps with Nexoya > Check out all the available integrations here and extend your nexoya experience by connecting further tools such as social media. - Published: 2020-08-13 - Modified: 2024-10-30 - URL: https://www.nexoya.com/help/first-steps-with-nexoya/ - Help Category: How to Wondering how to start your journey with Nexoya? Here is a step-by-step guide on how to get started with us and how we support our customers to become familiar with the Nexoya platform.   1. Kick-off During the Kick-off Meeting, you and your team will be formally introduced to Nexoya. Everyone that should know about Nexoya will be part of this meeting, this includes your Performance Marketing Team, the CMO and even your performance agency if you have one. It firstly serves the purpose of getting to know each other and introducing you to your customer success manager at Nexoya. We will equally use this time to finalize details such as project timeline, project management, success measurement, and more. 2. Connecting your channels to Nexoya We will send you an invite to Nexoya, and you can already integrate your marketing tools and channels. It is very simple; you just need to select the respective channel in Nexoya and log into your ad account on that channel once to give us permission. Therefore you only need:  List of all channels that are part of the portfolio Login credential to the ad accounts you wish to connect  You don't have all the access data contact details? No problem, invite the people with the credentials to Nexoya and they can help you connect. Here is the list of our current integrations; if you want to connect a channel that is not listed, we can always work with custom imports. You will learn more about... --- ### How to Use Metrics > You can easily find a specific metric that you are looking for, by applying filters available on the search panel. Read more now on Nexoya. - Published: 2020-08-13 - Modified: 2023-03-17 - URL: https://www.nexoya.com/help/how-to-use-metrics/ - Help Category: How to You can find all your metrics and KPIs within the Metrics section.   Metrics section in Nexoya You can easily find a specific metric that you are looking for by applying filters available on the search panel. The “Search all” button enables the search to go beyond the totals, and display metrics from individual posts, email campaigns, ads, etc. Make sure you have activated it. You can filter metrics by source (various channels that were connected to the tool) and type (a specific type of metric).   You can easily extend the displayed results by clicking on the three dots at the bottom of the screen. Get more insights about the concrete metric by clicking on it.   As soon as you have selected at least one metric the options “Create report” and “Compare” become visible. How to use Text Search In general, you can always use the text search to find all of your metrics. The text search respects your selected filters for source(s) and type(s). Important: if nothing is selected for either source or type, the text search is expanded to those two sections as well. This means the filters are very handy helpers on top of the text search, while the text search itself is powerful without. Let's look at some examples using only text search. If you are looking for metrics containing an exact keyword, phrase, or URL, use quotation marks around the search term. This allows for an exact search: Text search results in Nexoya If results are... --- ### How to Create Custom KPIs > In order to create a custom KPI, you need to navigate to the Metrics section in the menu bar on the left and then click on the green bottom in the right... - Published: 2020-08-13 - Modified: 2023-02-01 - URL: https://www.nexoya.com/help/how-to-create-custom-kpis/ - Help Category: How to The Nexoya platform allows you to create your own personalized KPI. By using this feature you will save plenty of time on your monthly reporting. In order to create a custom KPI, you need to navigate to the Metrics section in the menu bar on the left and then click on the green bottom in the right top hand corner.   Time needed: 5 minutes. How to use the Custom KPI feature: Click "Create Custom KPI" in the Metrics section The button is easily accessible in the Metrics section in the right corner Search for a metric/keyword/campaign name Use the search and enter a specific keyword or a campaign name to find a metric/KPI you want to select for creating your Custom KPI (e. g. cat food)  Filter by source Use the "Source" filter (e. g. Facebook, Instagram, LinkedIn) Choose which type of KPI you want to track Use the "Type" filter (e. g. clicks, impressions) If you want to automatically add new Metrics which fit your search-filter,  click on the "Automatically add new metrics" checkbox Add "+-" in front of your keyword if you want to exclude it from the search result Add "++" in front of your keyword if you want the search result to contain it Click "Next step" and choose the calculation method Define how you want your KPI to be calculated by choosing the method: sum, average, min, or max Name your Custom KPI Define a name and description for your new KPI and start using it with the tool After... --- ### Followers > The main goal of this metric is to measure the brand popularity and the effectiveness of the brand community. - Published: 2020-08-11 - Modified: 2021-02-05 - URL: https://www.nexoya.com/help/followers/ Followers – indicates the number of users who have chosen to follow a company’s profile on social media or content updates (e. g. in the form of Newsletters).   Depending on which platform you use, this metric has alternative names such as Subscribers (Youtube), Page Fans (Facebook), Newsletter subscriber (SAP), Friend Count (Twitter), and Follower Count (Twitter). Update: Keep in mind that due to the recent Facebook page update, Page Fans and Page likes will be replaced with followers. Therefore, make sure to shift your focus from counting likes and page fans to page followers. Reasons to track Followers The main goal of this metric is to measure the brand popularity and the effectiveness of the brand community. The more followers your company has, the broader the reach that you can get. The larger follower base you have, the larger outreach you get and, therefore, the more potential customers you can acquire. This process can be easily visualized in the nexoya tool using the Funnel feature. How can tracking Followers help you to become more data-driven? With nexoya you can easily track and compare the number of followers your company has for each channel.   In order to be successful it is important to analyze your followers from time to time. Most social media platforms provide analytics sections for business accounts, where you can analyze your audience’s demographics and their engagement with the content.   Analysis of your followers can help you to better understand your target audience and tailor your campaigns to your... ---