{"id":29660,"date":"2026-07-16T12:16:59","date_gmt":"2026-07-16T11:16:59","guid":{"rendered":"https:\/\/nexoyav2dev.wpengine.com\/?post_type=resource_gallery&#038;p=29660"},"modified":"2026-07-17T09:13:57","modified_gmt":"2026-07-17T08:13:57","slug":"replay-k5-berlin-2026-oswald","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/it\/resource_gallery\/replay-k5-berlin-2026-oswald\/","title":{"rendered":"Replay: +19.7% more revenue through better attribution: How Oswald\/Unilever reassessed its media investments with AI"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Replay: +19.7% more revenue through better attribution: How Oswald\/Unilever reassessed its media investments with AI<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img decoding=\"async\" width=\"1920\" height=\"2142\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Recap_K5_Berlin_Oswald\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837.jpg 1920w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-269x300.jpg 269w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-918x1024.jpg 918w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-768x857.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-1377x1536.jpg 1377w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-1836x2048.jpg 1836w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-254x283.jpg 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-350x390.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">In this session, you\u2019ll learn:<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">Measure the true incremental impact of upper- and mid-funnel advertising on webshop revenue.<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Move beyond platform-native reporting and make attribution decisions you can defend internally.<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Use regression-based attribution without additional pixels or personal customer data.<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Automatically shift budgets across SEA, paid social, and display toward what truly drives incremental growth.<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f29659-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"29659\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/it\/wp-json\/wp\/v2\/resource_gallery\/29660#wpcf7-f29659-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"29659\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f29659-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">First Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Last Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Work Mail <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Company Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Yes, I want to get instant access to the free library of marketing resources.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Watch the replay\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"K5 Berlin 2026 Masterclass with Oswald\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id29660_ee3342-bf{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id29660_ee3342-bf > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29660_ee3342-bf > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29660_ee3342-bf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id29660_ee3342-bf > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29660_ee3342-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29660_ee3342-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29660_ee3342-bf alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column29660_1b52e1-bc > .kt-inside-inner-col,.kadence-column29660_1b52e1-bc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29660_1b52e1-bc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29660_1b52e1-bc > .kt-inside-inner-col{flex-direction:column;}.kadence-column29660_1b52e1-bc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29660_1b52e1-bc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29660_1b52e1-bc{position:relative;}@media all and (max-width: 1024px){.kadence-column29660_1b52e1-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29660_1b52e1-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29660_1b52e1-bc\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id29660_3a5a05-8d{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id29660_3a5a05-8d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29660_3a5a05-8d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29660_3a5a05-8d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1122px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id29660_3a5a05-8d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29660_3a5a05-8d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29660_3a5a05-8d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29660_3a5a05-8d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column29660_3e40d7-ae > .kt-inside-inner-col,.kadence-column29660_3e40d7-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29660_3e40d7-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29660_3e40d7-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column29660_3e40d7-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29660_3e40d7-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29660_3e40d7-ae{position:relative;}@media all and (max-width: 1024px){.kadence-column29660_3e40d7-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29660_3e40d7-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29660_3e40d7-ae\"><div class=\"kt-inside-inner-col\">\n<h2 id=\"h-what-this-session-is-about\" class=\"wp-block-heading\">What this session is about<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What is the real impact of upper- and mid-funnel advertising on webshop revenue, and how do you make budget decisions you can actually defend internally?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oswald Nahrungsmittel (Unilever Group) stopped guessing. By implementing a regression-based attribution model and pairing it with AI-driven budget automation across SEA, paid social, and display, they unlocked +19.7% more revenue and a &gt;500% ROI, without changing their total spend.<br><\/p>\n\n\n\n<h3 id=\"h-our-experts\" class=\"wp-block-heading\">Our Experts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riccardo Dillier<\/strong> is CMO at Oswald Nahrungsmittel GmbH (Unilever Group), responsible for driving the company&#8217;s marketing strategy and media investments across channels. He led the implementation of regression-based attribution at Oswald, transforming how the team measures and acts on the incremental impact of digital marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stephan Lindau <\/strong>is Account Manager at Nexoya, where he helps performance marketing teams implement AI-driven budget optimization across channels. He guided the Oswald\/Unilever team through the attribution setup and the transition to automated, data-driven budget decisions.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>FAQ<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">In which language will the Webinar be held?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">The session is in German. \r\nEnglish subtitles are available. <\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">How long is the Webinar?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">The session runs for 20 minutes.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Related resources<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/webinar-flaschenpost-2025\/\" aria-label=\"Replay Flaschenpost Webinar &#8211;  Learn how to reach the same profit with -24.1% less ad spend\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/05\/Webinar-Flaschenpost.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay Flaschenpost Webinar &#8211;  Learn how to reach the same profit with -24.1% less ad spend<\/h2>\r\n                  <p class=\"is-text-medium\">Discover how Flaschenpost transformed its complex, multi-channel marketing with Nexoya\u2019s AI-driven budget optimization. Learn how they boosted profitability while cutting ad spend by 24.1%.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/?post_type=resource_gallery&#038;p=24410\" aria-label=\"Recap Nexoya Breakfast Club #1 \u2013 Come Yuh ha preso decisioni pi\u00f9 intelligenti grazie all\u2019Actionable Attribution\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/12\/Nexoya-Breakfast-Club-Yuh.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinar<\/span>\r\n                  <h2 class=\"is-text-large\">Recap Nexoya Breakfast Club #1 \u2013 Come Yuh ha preso decisioni pi\u00f9 intelligenti grazie all\u2019Actionable Attribution<\/h2>\r\n                  <p class=\"is-text-medium\">Dal budget sprecato alla strategia guidata dai dati: risolvere il dilemma dell\u2019attribuzione\nL\u2019attribuzione \u00e8 complessa e molti dashboard forniscono risultati contrastanti. Il percorso di Yuh dimostra che un\u2019analisi attenta e la connessione strategica dei dati possono svelare opportunit\u00e0 nascoste, massimizzare il ROI e prendere decisioni di marketing pi\u00f9 intelligenti.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/webinar-da-direkt-nexoya-2025\/\" aria-label=\"From data overload to significant growth: how DA Direkt, part of Zurich Insurance, boosted performance marketing with AI\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/DA-Direkt-Webinar-Visual.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Trending<\/span>\r\n                  <h2 class=\"is-text-large\">From data overload to significant growth: how DA Direkt, part of Zurich Insurance, boosted performance marketing with AI<\/h2>\r\n                  <p class=\"is-text-medium\">Performance marketing in insurance is becoming increasingly complex &#8211; with rising acquisition costs, fragmented data, and manual optimization slowing growth.\nDA Direkt, one of the fastest-growing direct insurers in Germany and part of the Zurich Insurance Group, faced similar challenges &#8211; until they transformed their approach with AI. \nThe result? A significant sales uplift in just three months.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the real impact of upper- and mid-funnel advertising on webshop revenue, and how do you make budget decisions you can actually defend internally? In this replay you see how Oswald used Nexoya to became more data-driven and generate +19.7% more revenue. <\/p>\n","protected":false},"author":27,"featured_media":29661,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true},"resource_gallery_category":[115],"class_list":["post-29660","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Replay: +19.7% more revenue through better attribution: How Oswald\/Unilever reassessed its media investments with AI - Nexoya<\/title>\n<meta name=\"description\" content=\"Learn how Oswald Replay achieved a 19.7% revenue increase and over 500% ROI with innovative marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/replay-k5-berlin-2026-oswald\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Replay: +19.7% more revenue through better attribution: How Oswald\/Unilever reassessed its media investments with AI\" \/>\n<meta property=\"og:description\" content=\"Learn how Oswald Replay achieved a 19.7% revenue increase and over 500% ROI with innovative marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/replay-k5-berlin-2026-oswald\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-17T08:13:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837.jpg?wsr\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"2142\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/resource_gallery\\\/replay-k5-berlin-2026-oswald\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/resource_gallery\\\/replay-k5-berlin-2026-oswald\\\/\",\"name\":\"Replay: +19.7% more revenue through better attribution: How Oswald\\\/Unilever reassessed its media investments with AI - 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