{"id":26741,"date":"2026-02-18T14:23:16","date_gmt":"2026-02-18T13:23:16","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=resource_gallery&#038;p=26741"},"modified":"2026-04-01T12:45:54","modified_gmt":"2026-04-01T11:45:54","slug":"webinar-from-attribution-to-action-2026","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/it\/resource_gallery\/webinar-from-attribution-to-action-2026\/","title":{"rendered":"Replay &#8211; from attribution to action: How our customers use AI to drive more effective media buying"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Replay &#8211; from attribution to action: How our customers use AI to drive more effective media buying<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img decoding=\"async\" width=\"1458\" height=\"1407\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/03\/Website-Cover.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Attribution Webinar Q1 2026\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/03\/Website-Cover.png 1458w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/03\/Website-Cover-300x290.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/03\/Website-Cover-1024x988.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/03\/Website-Cover-768x741.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/03\/Website-Cover-254x245.png 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/03\/Website-Cover-350x338.png 350w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">Agenda<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">Attribution Walkthrough<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Real Customer Insights<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Q&#038;A<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f26746-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"26746\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/it\/wp-json\/wp\/v2\/resource_gallery\/26741#wpcf7-f26746-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"26746\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f26746-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">First Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Last Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Work Mail <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Company Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Yes, I want to get instant access to the free library of marketing resources.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Watch the Replay!\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Marketing - From Attribution to Action Webinar 2026\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id26741_4f9070-33{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id26741_4f9070-33 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id26741_4f9070-33 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id26741_4f9070-33 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 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.kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1122px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id26741_40a642-86 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id26741_40a642-86 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id26741_40a642-86 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id26741_40a642-86 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column26741_69bc0a-9b > .kt-inside-inner-col,.kadence-column26741_69bc0a-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column26741_69bc0a-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column26741_69bc0a-9b > .kt-inside-inner-col{flex-direction:column;}.kadence-column26741_69bc0a-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column26741_69bc0a-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column26741_69bc0a-9b{position:relative;}@media all and (max-width: 1024px){.kadence-column26741_69bc0a-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column26741_69bc0a-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column26741_69bc0a-9b\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<p>Attribution has experienced a revival! In this webinar, you will learn what \u201cactionable attribution\u201d is all about and why attribution combined with AI-based optimization enables more effective media buying. Using specific case studies, you will gain insights into how our customers can maximize their ROI and make better marketing decisions.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-our-experts\">Our Experts<\/h3>\n\n\n\n<p><strong>Flavia Wagner&nbsp;<\/strong>VP Operations, Nexoya. She works closely with leading brands to implement regression-based attribution models and AI-driven optimization. She helps teams move beyond reporting toward measurable, data-driven decisions.<\/p>\n\n\n\n<p><strong>Roger Gatti&nbsp;<\/strong>VP Product &amp; Marketing, Nexoya. He bridges customer challenges with product innovation. He brings a strategic perspective on how attribution, AI, and media buying connect and moderates the session with practical insights from real-world implementations.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>FAQ<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">In which language will the Webinar be held?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">The session is in English.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">How long is the Webinar?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">The webinar last about 41 minutes, including a Q&#038;A session.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Related resources<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/replay-attribution-modeling-webinar\/\" aria-label=\"Replay: Attribution Modeling in a Cookieless Future\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-3.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Attribution Modeling in a Cookieless Future<\/h2>\r\n                  <p class=\"is-text-medium\">Watch our webinar on attribution modeling in a cookieless future.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/replay-dynamic-budgeting-with-generali\/\" aria-label=\"Replay: Dynamic budgeting with Generali\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/05\/6.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Dynamic budgeting with Generali<\/h2>\r\n                  <p class=\"is-text-medium\">Eager to learn about how you can get 72% more conversions by \u201cjust\u201d switching from a static to a dynamic campaign budgeting?<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/how-to-maximize-your-cross-channel-campaign-performance-with-predictive-analytics\/\" aria-label=\"Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/06\/Optimization-webiner-2023.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics<\/h2>\r\n                  <p class=\"is-text-medium\">Join our webinar to dive into the inner workings of Nexoya&#8217;s optimization algorithm. Gain exclusive insights into the step-by-step process, from data collection to optimization, and discover how it propels marketing success.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/expert-insights-how-to-elevate-your-marketing-performance-with-ai-2\/\" aria-label=\"Expert Insights: How to Elevate Your Marketing Performance with AI?\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Webinar-Shared-photo-2speakers-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Expert Insights: How to Elevate Your Marketing Performance with AI?<\/h2>\r\n                  <p class=\"is-text-medium\">Unlock AI adoption secrets in marketing with Roger Gatti &#038; Nicolas Glauser. Gain insights on seamless integration, ethics, and trends.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Attribution has experienced a revival! In this webinar, you will learn what \u201cactionable attribution\u201d is all about and why attribution combined with AI-based optimization enables more effective media buying. <\/p>\n","protected":false},"author":4,"featured_media":27184,"template":"","format":"standard","meta":{"_acf_changed":false},"resource_gallery_category":[115],"class_list":["post-26741","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Replay - from attribution to action: How our customers use AI to drive more effective media buying - Nexoya<\/title>\n<meta name=\"description\" content=\"Attribution has experienced a revival! 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