{"id":24106,"date":"2025-11-18T09:53:04","date_gmt":"2025-11-18T08:53:04","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=resource_gallery&#038;p=24106"},"modified":"2025-11-18T09:53:07","modified_gmt":"2025-11-18T08:53:07","slug":"workshop-replay-facile-it-nexoya-driving-profitable-growth","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/it\/resource_gallery\/workshop-replay-facile-it-nexoya-driving-profitable-growth\/","title":{"rendered":"Workshop Replay &#8211; Facile.it &amp; Nexoya: Driving Profitable Growth"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Workshop Replay &#8211; Facile.it &amp; Nexoya: Driving Profitable Growth<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img decoding=\"async\" width=\"2560\" height=\"1384\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/DSCF6214-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"IAB Milan Workshop Speaker\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/DSCF6214-scaled.jpg 2560w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/DSCF6214-300x162.jpg 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/DSCF6214-1024x554.jpg 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/DSCF6214-768x415.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/DSCF6214-1536x830.jpg 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/DSCF6214-2048x1107.jpg 2048w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/DSCF6214-254x137.jpg 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/DSCF6214-350x189.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">Agenda<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">La storia di Facile.it verso una strategia AI<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Co-Pilota: planning e simulazioni<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Limiti e sfide<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f24108-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"24108\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/it\/wp-json\/wp\/v2\/resource_gallery\/24106#wpcf7-f24108-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"24108\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f24108-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">Nome <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Cognome <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">E-mail <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Azienda <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Yes, I want to get instant access to the free library of marketing resources.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Guarda il replay\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Marketing - Facile.it Workshop IAB 2025\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id24106_07a5e0-78{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id24106_07a5e0-78 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24106_07a5e0-78 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24106_07a5e0-78 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 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.wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24106_aa6515-8f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1122px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id24106_aa6515-8f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24106_aa6515-8f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24106_aa6515-8f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24106_aa6515-8f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24106_985706-1d > .kt-inside-inner-col,.kadence-column24106_985706-1d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24106_985706-1d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24106_985706-1d > .kt-inside-inner-col{flex-direction:column;}.kadence-column24106_985706-1d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24106_985706-1d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24106_985706-1d{position:relative;}@media all and (max-width: 1024px){.kadence-column24106_985706-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column24106_985706-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24106_985706-1d\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"h-verso-un-aumento-del-profitto-con-l-ai\"><strong>Verso un aumento del Profitto con l\u2019AI<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Facile.it &amp; Nexoya insieme allo IAB Forum Milano<\/strong><\/p>\n\n\n\n<p><br>Scopri come Facile.it, la principale piattaforma italiana per confrontare prezzi di assicurazioni auto, energia, telecomunicazioni e prodotti di finanza personale, ha ottimizzato la redditivit\u00e0 delle proprie campagne di marketing grazie all\u2019intelligenza artificiale.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In questo workshop, Agnese Barcarolo e Lorenzo Pretti di Facile.it raccontano come l\u2019adozione de Nexoya ha consentito loro di massimizzare l\u2019efficienza del budget media, prendere decisioni pi\u00f9 rapide e migliorare i risultati di business in un mercato sempre pi\u00f9 competitivo.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Attraverso un caso reale e insight concreti, scoprirai come i dati e il machine learning possono diventare un motore di crescita profittevole, aiutando i team di marketing a concentrarsi su ci\u00f2 che davvero conta: la performance.<\/p>\n\n\n\n<p>Non perdere questa opportunit\u00e0 di imparare da un caso di successo e di portare anche la tua strategia verso una crescita pi\u00f9 intelligente e sostenibile.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-i-nostri-esperti\">I nostri esperti<\/h3>\n\n\n\n<p><strong>Lorenzo Pretti <\/strong>Director of Marketing, Facile.it guida la strategia marketing di Facile.it, con un focus sull\u2019innovazione e sull\u2019efficienza delle attivit\u00e0 di comunicazione e performance, contribuendo alla crescita continua del brand nel mercato italiano.<\/p>\n\n\n\n<p><strong>Agnese Barcarolo <\/strong>Head of Performance Marketing, Facile.it responsabile delle strategie di performance e media. Agnese combina dati, creativit\u00e0 e tecnologia per ottimizzare i risultati e migliorare il ritorno sugli investimenti sul media.<\/p>\n\n\n\n<p><strong>Luca Masera <\/strong>Head of Machine Learning, Nexoya esperto di intelligenza artificiale applicata al marketing, lui guida lo sviluppo dei modelli predittivi di Nexoya che aiutano i marketer a pianificare e allocare i budget in modo pi\u00f9 intelligente e profittevole.<br><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>FAQ<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">In quale lingua si terr\u00e0 il workshop?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Il workshop \u00e8 interamente in italiano.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">Quanto dura questo workshop?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">La durata del workshop \u00e8 di 32 minuti.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Related resources<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/replay-attribution-modeling-webinar\/\" aria-label=\"Replay: Attribution Modeling in a Cookieless Future\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-3.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Attribution Modeling in a Cookieless Future<\/h2>\r\n                  <p class=\"is-text-medium\">Watch our webinar on attribution modeling in a cookieless future.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/replay-dynamic-budgeting-with-generali\/\" aria-label=\"Replay: Dynamic budgeting with Generali\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/05\/6.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Dynamic budgeting with Generali<\/h2>\r\n                  <p class=\"is-text-medium\">Eager to learn about how you can get 72% more conversions by \u201cjust\u201d switching from a static to a dynamic campaign budgeting?<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/how-to-maximize-your-cross-channel-campaign-performance-with-predictive-analytics\/\" aria-label=\"Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/06\/Optimization-webiner-2023.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics<\/h2>\r\n                  <p class=\"is-text-medium\">Join our webinar to dive into the inner workings of Nexoya&#8217;s optimization algorithm. Gain exclusive insights into the step-by-step process, from data collection to optimization, and discover how it propels marketing success.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/expert-insights-how-to-elevate-your-marketing-performance-with-ai-2\/\" aria-label=\"Expert Insights: How to Elevate Your Marketing Performance with AI?\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Webinar-Shared-photo-2speakers-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Expert Insights: How to Elevate Your Marketing Performance with AI?<\/h2>\r\n                  <p class=\"is-text-medium\">Unlock AI adoption secrets in marketing with Roger Gatti &#038; Nicolas Glauser. Gain insights on seamless integration, ethics, and trends.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Scoprite come Vodafone Italia ha trasformato la pianificazione del budget utilizzando Copilot di Nexoya, basato sull&#8217;AI. Scoprite come stanno sfruttando i dati per prevedere gli scenari di business, ottimizzare dinamicamente la spesa pubblicitaria e aumentare l&#8217;efficienza. Guardate ora la masterclass completa!<\/p>\n","protected":false},"author":4,"featured_media":24110,"template":"","format":"standard","meta":{"_acf_changed":true},"resource_gallery_category":[178],"class_list":["post-24106","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Workshop Replay - Facile.it &amp; Nexoya: Driving Profitable Growth - Nexoya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/workshop-replay-facile-it-nexoya-driving-profitable-growth\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop Replay - Facile.it &amp; Nexoya: Driving Profitable Growth\" \/>\n<meta property=\"og:description\" content=\"Scoprite come Vodafone Italia ha trasformato la pianificazione del budget utilizzando Copilot di Nexoya, basato sull&#039;AI. 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