{"id":23007,"date":"2025-07-09T12:49:26","date_gmt":"2025-07-09T11:49:26","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=resource_gallery&#038;p=23007"},"modified":"2025-07-09T12:49:28","modified_gmt":"2025-07-09T11:49:28","slug":"masterclass-replay-attributions-dilemma","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/it\/resource_gallery\/masterclass-replay-attributions-dilemma\/","title":{"rendered":"Masterclass Replay &#8211; Attributions Dilemma"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Masterclass Replay &#8211; Attributions Dilemma<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3906-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Marco Hochstrasser Masterclass K5 2025\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3906-scaled.jpg 2560w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3906-300x200.jpg 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3906-1024x683.jpg 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3906-768x512.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3906-1536x1024.jpg 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3906-2048x1365.jpg 2048w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3906-254x169.jpg 254w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">Agenda<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">* MMM vereinfacht Attribution<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">* Daten sammeln dauert <\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">* Datenqualit\u00e4t z\u00e4hlt<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">* Anwendung ist alles <\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f23008-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"23008\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/it\/wp-json\/wp\/v2\/resource_gallery\/23007#wpcf7-f23008-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"23008\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f23008-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">First Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Last Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Work Mail <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Company Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Yes, I want to get instant access to the free library of marketing resources.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Watch the replay\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Marketing - Master Class Attributions-Dilemma K5 2025\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id23007_87e52d-16{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id23007_87e52d-16 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id23007_87e52d-16 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id23007_87e52d-16 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id23007_87e52d-16 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id23007_87e52d-16 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id23007_87e52d-16 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id23007_87e52d-16 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column23007_48f3c2-20 > .kt-inside-inner-col,.kadence-column23007_48f3c2-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column23007_48f3c2-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column23007_48f3c2-20 > .kt-inside-inner-col{flex-direction:column;}.kadence-column23007_48f3c2-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column23007_48f3c2-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column23007_48f3c2-20{position:relative;}@media all and (max-width: 1024px){.kadence-column23007_48f3c2-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column23007_48f3c2-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column23007_48f3c2-20\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id23007_f3edf6-74{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id23007_f3edf6-74 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id23007_f3edf6-74 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id23007_f3edf6-74 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1122px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id23007_f3edf6-74 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id23007_f3edf6-74 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id23007_f3edf6-74 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id23007_f3edf6-74 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column23007_17701b-36 > .kt-inside-inner-col,.kadence-column23007_17701b-36 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column23007_17701b-36 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column23007_17701b-36 > .kt-inside-inner-col{flex-direction:column;}.kadence-column23007_17701b-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column23007_17701b-36 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column23007_17701b-36{position:relative;}@media all and (max-width: 1024px){.kadence-column23007_17701b-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column23007_17701b-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column23007_17701b-36\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"h-wie-mmm-das-chaos-von-ga4-google-ads-amp-meta-pixel-lost\"><strong>Wie MMM das Chaos von GA4, Google Ads &amp; Meta Pixel l\u00f6st<\/strong><\/h2>\n\n\n\n<p><br>Dein Google Analytics 4, Google Ads und Meta-Pixel liefert widerspr\u00fcchliche Zahlen? In dieser Masterclass erf\u00e4hrst du, wie Marketing Mix Modeling (MMM) heute eingesetzt werden kann um das Attributions-Wirrwarr zu beseitigen. Wir beleuchten das Dilemma inkonsistenter Attribution zwischen Multi-Touch Attribution (MTA, GA4-Reports), Plattform-Tracking und zeigen, warum herk\u00f6mmliche Pixel-Daten oft in die Irre f\u00fchren. Dabei gehen wir in die Details von Media vs. Marketing Mix Modelling und wie man diese auch kanal\u00fcbergreifend in der Praxis konkret in Kampagnen umsetzen kann.&nbsp;<\/p>\n\n\n\n<p>Ergebnis: konsistente Daten, Budget Plannung mit klarem ROAS\/POAS-Fokus und fundierte Entscheidungen. Inklusive Praxisbeispielen von der Neobank Yuh &amp; Generali.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unser-experte\">Unser Experte<\/h3>\n\n\n\n<p><strong>Marco Hochstrasser<\/strong> ist CEO und Co-Founder von Nexoya. Mit seinem Hintergrund in Informatik und seiner Leidenschaft f\u00fcr datengetriebene Innovationen treibt er die Vision voran, Marketing durch KI intelligenter und effizienter zu gestalten. Seine unternehmerische Denkweise und technologische Expertise haben massgeblich dazu beigetragen, Nexoya als f\u00fchrenden Anbieter f\u00fcr KI-gest\u00fctzte Marketingoptimierung zu etablieren. Marco setzt sich daf\u00fcr ein, komplexe Herausforderungen im Performance Marketing durch smarte, automatisierte L\u00f6sungen zu l\u00f6sen.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>FAQ<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">In welcher Sprache wird die Masterclass durchgef\u00fchrt?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Diese Masterclass ist auf Deutsch.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">Wie lange dauert diese Masterclass?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Die Masterclass dauert etwa 29 Minuten.\r\n\r\n<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Related resources<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/replay-attribution-modeling-webinar\/\" aria-label=\"Replay: Attribution Modeling in a Cookieless Future\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-3.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Attribution Modeling in a Cookieless Future<\/h2>\r\n                  <p class=\"is-text-medium\">Watch our webinar on attribution modeling in a cookieless future.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/replay-dynamic-budgeting-with-generali\/\" aria-label=\"Replay: Dynamic budgeting with Generali\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/05\/6.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Dynamic budgeting with Generali<\/h2>\r\n                  <p class=\"is-text-medium\">Eager to learn about how you can get 72% more conversions by \u201cjust\u201d switching from a static to a dynamic campaign budgeting?<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/how-to-maximize-your-cross-channel-campaign-performance-with-predictive-analytics\/\" aria-label=\"Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/06\/Optimization-webiner-2023.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics<\/h2>\r\n                  <p class=\"is-text-medium\">Join our webinar to dive into the inner workings of Nexoya&#8217;s optimization algorithm. Gain exclusive insights into the step-by-step process, from data collection to optimization, and discover how it propels marketing success.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/expert-insights-how-to-elevate-your-marketing-performance-with-ai-2\/\" aria-label=\"Expert Insights: How to Elevate Your Marketing Performance with AI?\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Webinar-Shared-photo-2speakers-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Expert Insights: How to Elevate Your Marketing Performance with AI?<\/h2>\r\n                  <p class=\"is-text-medium\">Unlock AI adoption secrets in marketing with Roger Gatti &#038; Nicolas Glauser. Gain insights on seamless integration, ethics, and trends.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Dein Google Analytics 4, Google Ads und Meta-Pixel liefert widerspr\u00fcchliche Zahlen? In dieser Masterclass erf\u00e4hrst du, wie Marketing Mix Modeling (MMM) heute eingesetzt werden kann um das Attributions-Wirrwarr zu beseitigen.<br \/>\nErgebnis: konsistente Daten, Budget Plannung mit klarem ROAS\/POAS-Fokus und fundierte Entscheidungen. Inklusive Praxisbeispielen von der Neobank Yuh &#038; Generali.<\/p>\n","protected":false},"author":4,"featured_media":22997,"template":"","format":"standard","meta":{"_acf_changed":true},"resource_gallery_category":[115],"class_list":["post-23007","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Masterclass Replay - Attributions Dilemma - Nexoya<\/title>\n<meta name=\"description\" content=\"Dein Google Analytics 4, Google Ads und Meta-Pixel liefert widerspr\u00fcchliche Zahlen? In dieser Masterclass erf\u00e4hrst du, wie Marketing Mix Modeling (MMM) heute eingesetzt werden kann um das Attributions-Wirrwarr zu beseitigen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/masterclass-replay-attributions-dilemma\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masterclass Replay - Attributions Dilemma\" \/>\n<meta property=\"og:description\" content=\"Dein Google Analytics 4, Google Ads und Meta-Pixel liefert widerspr\u00fcchliche Zahlen? In dieser Masterclass erf\u00e4hrst du, wie Marketing Mix Modeling (MMM) heute eingesetzt werden kann um das Attributions-Wirrwarr zu beseitigen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/masterclass-replay-attributions-dilemma\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-09T11:49:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3906-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/resource_gallery\\\/masterclass-replay-attributions-dilemma\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/resource_gallery\\\/masterclass-replay-attributions-dilemma\\\/\",\"name\":\"Masterclass Replay - Attributions Dilemma - Nexoya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/resource_gallery\\\/masterclass-replay-attributions-dilemma\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/resource_gallery\\\/masterclass-replay-attributions-dilemma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/DSCF3906-scaled.jpg\",\"datePublished\":\"2025-07-09T11:49:26+00:00\",\"dateModified\":\"2025-07-09T11:49:28+00:00\",\"description\":\"Dein Google Analytics 4, Google Ads und Meta-Pixel liefert widerspr\u00fcchliche Zahlen? In dieser Masterclass erf\u00e4hrst du, wie Marketing Mix Modeling (MMM) heute eingesetzt werden kann um das Attributions-Wirrwarr zu beseitigen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/resource_gallery\\\/masterclass-replay-attributions-dilemma\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nexoya.com\\\/it\\\/resource_gallery\\\/masterclass-replay-attributions-dilemma\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/resource_gallery\\\/masterclass-replay-attributions-dilemma\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/DSCF3906-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/DSCF3906-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Marco Hochstrasser Masterclass K5 2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/resource_gallery\\\/masterclass-replay-attributions-dilemma\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resource Galleries\",\"item\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/resource_gallery\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Masterclass Replay &#8211; Attributions Dilemma\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/\",\"name\":\"Nexoya\",\"description\":\"Overachieve your goals by optimizing cross-channel digital advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#organization\",\"name\":\"Nexoya\",\"alternateName\":\"Nexoya AG\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"width\":516,\"height\":424,\"caption\":\"Nexoya\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nexoyacom\",\"https:\\\/\\\/x.com\\\/nexoyacom\",\"https:\\\/\\\/www.instagram.com\\\/nexoyacom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nexoya\",\"https:\\\/\\\/www.youtube.com\\\/@nexoya\"],\"description\":\"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.\",\"email\":\"hello@nexoya.com\",\"telephone\":\"+41 43 588 00 42\",\"legalName\":\"Nexoya Ltd\",\"foundingDate\":\"2018-07-04\",\"vatID\":\"CHE-427.024.248\",\"taxID\":\"CH02030462638\",\"duns\":\"480249634\",\"leiCode\":\"5067007N8ZA0T56P1E67\",\"naics\":\"511210\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Masterclass Replay - Attributions Dilemma - Nexoya","description":"Dein Google Analytics 4, Google Ads und Meta-Pixel liefert widerspr\u00fcchliche Zahlen? In dieser Masterclass erf\u00e4hrst du, wie Marketing Mix Modeling (MMM) heute eingesetzt werden kann um das Attributions-Wirrwarr zu beseitigen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nexoya.com\/it\/resource_gallery\/masterclass-replay-attributions-dilemma\/","og_locale":"it_IT","og_type":"article","og_title":"Masterclass Replay - Attributions Dilemma","og_description":"Dein Google Analytics 4, Google Ads und Meta-Pixel liefert widerspr\u00fcchliche Zahlen? In dieser Masterclass erf\u00e4hrst du, wie Marketing Mix Modeling (MMM) heute eingesetzt werden kann um das Attributions-Wirrwarr zu beseitigen.","og_url":"https:\/\/www.nexoya.com\/it\/resource_gallery\/masterclass-replay-attributions-dilemma\/","og_site_name":"Nexoya","article_publisher":"https:\/\/www.facebook.com\/nexoyacom","article_modified_time":"2025-07-09T11:49:28+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3906-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@nexoyacom","twitter_misc":{"Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nexoya.com\/it\/resource_gallery\/masterclass-replay-attributions-dilemma\/","url":"https:\/\/www.nexoya.com\/it\/resource_gallery\/masterclass-replay-attributions-dilemma\/","name":"Masterclass Replay - Attributions Dilemma - Nexoya","isPartOf":{"@id":"https:\/\/www.nexoya.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nexoya.com\/it\/resource_gallery\/masterclass-replay-attributions-dilemma\/#primaryimage"},"image":{"@id":"https:\/\/www.nexoya.com\/it\/resource_gallery\/masterclass-replay-attributions-dilemma\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3906-scaled.jpg","datePublished":"2025-07-09T11:49:26+00:00","dateModified":"2025-07-09T11:49:28+00:00","description":"Dein Google Analytics 4, Google Ads und Meta-Pixel liefert widerspr\u00fcchliche Zahlen? In dieser Masterclass erf\u00e4hrst du, wie Marketing Mix Modeling (MMM) heute eingesetzt werden kann um das Attributions-Wirrwarr zu beseitigen.","breadcrumb":{"@id":"https:\/\/www.nexoya.com\/it\/resource_gallery\/masterclass-replay-attributions-dilemma\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nexoya.com\/it\/resource_gallery\/masterclass-replay-attributions-dilemma\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.nexoya.com\/it\/resource_gallery\/masterclass-replay-attributions-dilemma\/#primaryimage","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3906-scaled.jpg","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3906-scaled.jpg","width":2560,"height":1707,"caption":"Marco Hochstrasser Masterclass K5 2025"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nexoya.com\/it\/resource_gallery\/masterclass-replay-attributions-dilemma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nexoya.com\/it\/"},{"@type":"ListItem","position":2,"name":"Resource Galleries","item":"https:\/\/www.nexoya.com\/it\/resource_gallery\/"},{"@type":"ListItem","position":3,"name":"Masterclass Replay &#8211; Attributions Dilemma"}]},{"@type":"WebSite","@id":"https:\/\/www.nexoya.com\/it\/#website","url":"https:\/\/www.nexoya.com\/it\/","name":"Nexoya","description":"Overachieve your goals by optimizing cross-channel digital advertising","publisher":{"@id":"https:\/\/www.nexoya.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nexoya.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.nexoya.com\/it\/#organization","name":"Nexoya","alternateName":"Nexoya AG","url":"https:\/\/www.nexoya.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.nexoya.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","width":516,"height":424,"caption":"Nexoya"},"image":{"@id":"https:\/\/www.nexoya.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nexoyacom","https:\/\/x.com\/nexoyacom","https:\/\/www.instagram.com\/nexoyacom\/","https:\/\/www.linkedin.com\/company\/nexoya","https:\/\/www.youtube.com\/@nexoya"],"description":"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.","email":"hello@nexoya.com","telephone":"+41 43 588 00 42","legalName":"Nexoya Ltd","foundingDate":"2018-07-04","vatID":"CHE-427.024.248","taxID":"CH02030462638","duns":"480249634","leiCode":"5067007N8ZA0T56P1E67","naics":"511210","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}}]}},"_links":{"self":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/resource_gallery\/23007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/resource_gallery"}],"about":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/types\/resource_gallery"}],"author":[{"embeddable":true,"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/media\/22997"}],"wp:attachment":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/media?parent=23007"}],"wp:term":[{"taxonomy":"resource_gallery_category","embeddable":true,"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/resource_gallery_category?post=23007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}