{"id":13148,"date":"2022-08-22T10:55:01","date_gmt":"2022-08-22T09:55:01","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=resource_gallery&#038;p=13148"},"modified":"2026-06-12T14:18:47","modified_gmt":"2026-06-12T13:18:47","slug":"replay-attribution-modeling-webinar","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/it\/resource_gallery\/replay-attribution-modeling-webinar\/","title":{"rendered":"Replay: Attribution Modeling in a Cookieless Future"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Replay: Attribution Modeling in a Cookieless Future<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-3.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-3.png 1920w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-3-350x197.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-3-300x169.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-3-768x432.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-3-1024x576.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-3-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">Agenda<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">Attribution models best practices <\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Challenges for performance marketing<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Attribution in a cookieless &#038; privacy compliant future<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Q&#038;A<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f13149-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"13149\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/it\/wp-json\/wp\/v2\/resource_gallery\/13148#wpcf7-f13149-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"13149\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f13149-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">First Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Last Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Work Mail <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Company Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Yes, I want to get instant access to the free library of marketing resources.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Watch the replay\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Marketing - Attribution webinar replay request\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>#kt-layout-id_06ac96-c9{margin-top:100px;margin-bottom:100px;}#kt-layout-id_06ac96-c9 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_06ac96-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_06ac96-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_06ac96-c9 > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_06ac96-c9 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_06ac96-c9 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_06ac96-c9 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_06ac96-c9 > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_06ac96-c9 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_06ac96-c9 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_06ac96-c9{margin-bottom:80px;}#kt-layout-id_06ac96-c9 > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;padding-left:20px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_06ac96-c9 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_06ac96-c9 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone hero-section\"><div id=\"kt-layout-id_06ac96-c9\" class=\"kt-row-layout-inner kt-layout-id_06ac96-c9\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row kt-inner-column-height-full\"><style>.kadence-column_e9f72e-74 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_e9f72e-74 > .kt-inside-inner-col,.kadence-column_e9f72e-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_e9f72e-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_e9f72e-74 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_e9f72e-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_e9f72e-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_e9f72e-74{position:relative;}@media all and (max-width: 1024px){.kadence-column_e9f72e-74{text-align:center;}}@media all and (max-width: 1024px){.kadence-column_e9f72e-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_e9f72e-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_e9f72e-74\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"has-x-large-font-size wp-block-heading\" id=\"block-16d5a03f-1847-4523-90d1-b50df63d4634\">Attribution Modeling in a cookieless future<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-964fb2c4-a1c9-4038-a6b5-eecebcde8615\">Attribution is a hot topic at the moment. With the outlook on a cookieless future current best practices will need to adapt. In this webinar, we address the challenges of attribution modeling in performance marketing together with our experts. Attribution will become more challenging but certainly not impossible. <\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong>Our experts:<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marco Saric<\/strong> is the co-founder of <a href=\"https:\/\/plausible.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plausible Analytics<\/a> with a focus on marketing and communication. Plausible is a simple, open source, lightweight and privacy-friendly alternative to Google Analytics. He has worked in digital marketing for over 10 years. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Julius Kirscheneder<\/strong>&nbsp;is the CMO and co-founder of <a href=\"https:\/\/www.neon-free.ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">neon<\/a>. Neon is a Swiss neobank offering its services exclusively via a mobile app entirely free. Julius has experience as a Managing Director in the telco, travel &amp; digital industry.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>Takeaways<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">Why will tracking become more difficult?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Privacy regulations have turned 3rd party cookies into their ultimate nemesis. As a result, browsers continually opt-out of cookie tracking while data regulations become stricter.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">Why should marketers pay special attention to the privacy trends?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Correctly attributing conversions to the various online marketing channels will become an even greater challenge.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Related resources<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/replay-dynamic-budgeting-with-generali\/\" aria-label=\"Replay: Dynamic budgeting with Generali\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/05\/6.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Dynamic budgeting with Generali<\/h2>\r\n                  <p class=\"is-text-medium\">Eager to learn about how you can get 72% more conversions by \u201cjust\u201d switching from a static to a dynamic campaign budgeting?<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/replay-the-best-search-ads-bidding-strategy\/\" aria-label=\"Replay: The BEST search ads bidding strategy\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/2-2.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: The BEST search ads bidding strategy<\/h2>\r\n                  <p class=\"is-text-medium\">What\u2019s amazing with bidding strategies is that you can go in two directions:\n\n1. You end up wasting your entire budget in a few clicks\n 2. You do the right move and you can take your campaign performance to a new level<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/trend-report\/\" aria-label=\"Trend Report 2022\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-2.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Toolkits &amp; Reports<\/span>\r\n                  <h2 class=\"is-text-large\">Trend Report 2022<\/h2>\r\n                  <p class=\"is-text-medium\">This report is made of empirical data to provide actionable insights into the digital advertising market.\n\nCheck out this report to discover the trends for 2022!<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Watch our webinar on attribution modeling in a cookieless future.<\/p>\n","protected":false},"author":2,"featured_media":13557,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"resource_gallery_category":[115],"class_list":["post-13148","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.1) - 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