{"id":13060,"date":"2022-08-08T17:20:55","date_gmt":"2022-08-08T16:20:55","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=resource_gallery&#038;p=13060"},"modified":"2024-05-14T12:44:28","modified_gmt":"2024-05-14T11:44:28","slug":"naming-convention-template","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/it\/resource_gallery\/naming-convention-template\/","title":{"rendered":"Naming Convention Template"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Naming Convention Template<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img decoding=\"async\" width=\"1762\" height=\"918\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41.png?wsr\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41.png 1762w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41-300x156.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41-768x400.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41-1024x534.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41-1536x800.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41-350x182.png 350w\" sizes=\"(max-width: 1762px) 100vw, 1762px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">Benefits<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">\u2705 Consistency in the organization of your online marketing campaigns<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">\u2705 Clarity in the interpretation of your marketing activities<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\"> \u2705 Time savings in data analysis due to uniform tracking<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">\u2705 Easier collaboration with different teams<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f13063-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"13063\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/it\/wp-json\/wp\/v2\/resource_gallery\/13060#wpcf7-f13063-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"13063\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f13063-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">First Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Last Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Email Address <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Company Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Yes, I want to get instant access to the free library of marketing resources.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Get your free template\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Marketing - Naming convention Template\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"msclkid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>.kb-row-layout-id13060_10399f-8d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id13060_10399f-8d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id13060_10399f-8d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:40px;padding-bottom:25px;padding-left:40px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id13060_10399f-8d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id13060_10399f-8d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id13060_10399f-8d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id13060_10399f-8d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column13060_f26153-8c > .kt-inside-inner-col,.kadence-column13060_f26153-8c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13060_f26153-8c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13060_f26153-8c > .kt-inside-inner-col{flex-direction:column;}.kadence-column13060_f26153-8c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13060_f26153-8c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13060_f26153-8c{position:relative;}@media all and (max-width: 1024px){.kadence-column13060_f26153-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column13060_f26153-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13060_f26153-8c inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">What&#8217;s the benefit of using the template?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you run digital marketing campaigns on multiple digital marketing channels?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If so, then using a consistent naming convention for your campaigns, ad groups, ads, creatives and UTM-parameters is crucial.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having a proper naming convention will help you to&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>correctly analyze your data<\/li>\n\n\n\n<li>attribute all relevant actions on your website to the right sources.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Creating the naming of all the online marketing elements mentioned above by including a ton of different variables can be a challenge. Therefore, we prepared an easy-to-use naming convention template.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No need to spend endless hours trying to figure out which ad led to which conversion. Don\u2019t lose your mind while trying to set up a report in which you try to compare your ads with the dog-creative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sounds good?<br>Then download the template and start using it today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to use the template<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using the template is simple.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are 3 different tabs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tab 1: social media | programmatic\/io | display<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first tab is the template for the creation of the campaign\/io, ad group\/li and ad\/creative names as well as the respective landing pages, including UTM-parameters, for social media, programmatic advertising\/io booking and google display campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tab 2: sea<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The second tab is the template for the creation of the campaign and ad group names as well as the respective landing pages, including UTM-parameters, for all search engine advertising campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tab 3: UTM tracking template for gads and msads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The third tab is a proposal for a tracking template that can be used in Google Ads and Microsoft Advertising.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up UTM-parameters with the template in tab 2 differs from this tracking template:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>You define solely which UTM-parameters should be used.<\/li>\n\n\n\n<li>The UTM-parameters will be added to all landing pages.<\/li>\n\n\n\n<li>The UTM-values will be generated dynamically but you can also use static values.<\/li>\n\n\n\n<li>You can use the same or different templates on the account-. campaign- or ad group-level.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There are various UTM-Parameters that can be added to the template. You\u2019ll find all possible UTM-Parameter and further information on the pages that are linked to in this tab.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Important points to consider<\/h3>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Only the light yellow fields need to be edited manually.\u00a0<\/li>\n\n\n\n<li>Don\u2019t use spaces when filling out the manual fields. Use any type of sign (\u201c_\u201d, \u201d-\u201d etc.) instead or write the words together. If not done like this the landing page links won\u2019t work.<\/li>\n\n\n\n<li>All the other fields use formulas and will be updated automatically.<\/li>\n\n\n\n<li>The formulas can be adapted according to your needs and preferences and the level of granularity you need. Just click on the field that you want to change and adapt the formula.\n<ul class=\"wp-block-list\">\n<li>For example: If you prefer a \u201c_\u201d instead of a \u201c|\u201d as a separation sign you can just change the sign in the formula of the first field of the column and then drag the field down the column.<\/li>\n\n\n\n<li>We have added the for the majority of companies most important UTM-Parameters to the template. If you want to delete or add UTM-Parameters, you can adapt the formulas in the respective fields.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>Frequently asked questions<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">For whom is this Naming Convention Template designed for?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">For marketing specialists, experts, Digital advertisers, marketing directors and leaders.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">How can this Naming Convention Template help you?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">By using this template, you will not miss any important data. The gathered data can be analyzed and interpreted more easily. Following naming conventions creates transparency and saves time.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Related resources<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/marketing-cross-channel-template\/\" aria-label=\"Marketing Cross-Channel Template\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/05\/template.jpg?wsr);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Cheat Sheets<\/span>\r\n                  <h2 class=\"is-text-large\">Marketing Cross-Channel Template<\/h2>\r\n                  <p class=\"is-text-medium\">Would you like to have better understanding\nof your marketing campaign efforts?<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/trend-report\/\" aria-label=\"Trend Report 2022\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-2.png?wsr);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Reports<\/span>\r\n                  <h2 class=\"is-text-large\">Trend Report 2022<\/h2>\r\n                  <p class=\"is-text-medium\">This report is made of empirical data to provide actionable insights into the digital advertising market.\n\nCheck out this report to discover the trends for 2022!<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/resource_gallery\/cmos-toolkit-to-competitive-analysis\/\" aria-label=\"CMO&#8217;s Toolkit to Competitive Analysis\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-3.png?wsr);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Ebooks &amp; Toolkits<\/span>\r\n                  <h2 class=\"is-text-large\">CMO&#8217;s Toolkit to Competitive Analysis<\/h2>\r\n                  <p class=\"is-text-medium\">With this Toolkit designed exclusively for CMOs and Marketing leaders you can outperform your competitors.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Scopri di pi\u00f9<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>With this naming convention template you can easily structure your marketing tracking in a more efficient and transparent way.<\/p>\n","protected":false},"author":2,"featured_media":13069,"template":"","format":"standard","meta":{"_acf_changed":false},"resource_gallery_category":[112],"class_list":["post-13060","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-cheat-sheets"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - 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