{"id":7612,"date":"2020-12-17T09:27:53","date_gmt":"2020-12-17T08:27:53","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=7612"},"modified":"2023-09-06T14:55:58","modified_gmt":"2023-09-06T13:55:58","slug":"webinar","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/it\/webinar\/","title":{"rendered":"Webinars we hosted"},"content":{"rendered":"\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\"><meta charset=\"utf-8\">Nexoya Webinar: Replay<\/h1>\n\n\n\n<p class=\"has-text-align-center\">We enjoy networking and sharing our ideas and expertise in AI in marketing. But most importantly, we love learning from others.<\/p>\n\n\n\n<p class=\"has-text-align-center\">That\u2019s why we are regularly hosting webinars, feel free to share your feedback with us!<\/p>\n\n\n\n<p class=\"has-text-align-center\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Campaign Optimization Feature<\/h2>\n\n\n\r\n\r\n<section class=\"img-left-flexcontent-right pt-0  mt10 mb10 pt10 pb10\">\r\n\r\n\r\n\t\r\n\t<div class=\"is-container\">\r\n\r\n\t\t<div class=\"content\">\r\n\t\t\t<div class=\"left\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/01\/Copy-of-Campaign-Optimization-Feature-Insights-how-it-works-1.png\" alt=\"laptop image\">\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"right\">\r\n\r\n\t\t\t\t\t\t\t\t    \t\t\t\t        \t\t\t\t        \t<div class=\"w_content\">\r\n\t\t\t\t        \t\t<p>&nbsp;<\/p>\n<p class=\"p1\"><strong>What you will take away from this webinar:<\/strong><\/p>\n<ul>\n<li class=\"p1\">How much potential lays in your cross-channel campaigns<\/li>\n<li class=\"p1\">How Machine Learning helps marketers allocate budget efficiently<\/li>\n<li class=\"p1\">How marketers can eliminate inefficiencies in the marketing campaign<\/li>\n<\/ul>\n\t\t\t\t        \t<\/div>\r\n\t\t\t\t            \r\n\t\t\t\t        \t\t\t\t    \t\t\t\t        \t\t\t\t        \t<div class=\"w_content\">\r\n\t\t\t\t        \t\t<p><a style=\"letter-spacing: 0.7px;background: #0EC76A;color: #ffffff;font-family: Roboto, Helvetica, Arial, sans-serif;font-size: 16px;font-weight: 300;line-height: 120%;margin: 0;text-decoration: none;text-transform: none;padding: 15px 40px;border-radius: 100px\" href=\"https:\/\/www.nexoya.com\/webinar-campaign-optimization-2\/\" target=\"_blank\" rel=\"noopener\"> Watch the replay <\/a><\/p>\n\t\t\t\t        \t<\/div>\r\n\t\t\t\t            \r\n\t\t\t\t        \t\t\t\t    \t\t\t\t\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n\r\n<\/section>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_7331d8-c8 .kt-block-spacer{height:81px;}.wp-block-kadence-spacer.kt-block-spacer-_7331d8-c8 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_7331d8-c8\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Dynamic Budgeting with Generali<\/h2>\n\n\n\r\n\r\n<section class=\"img-left-flexcontent-right pt-0  mt10 mb10 pt10 pb10\">\r\n\r\n\r\n\t\r\n\t<div class=\"is-container\">\r\n\r\n\t\t<div class=\"content\">\r\n\t\t\t<div class=\"left\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/04\/Generali-webinar-1-1.png\" alt=\"laptop image\">\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"right\">\r\n\r\n\t\t\t\t\t\t\t\t    \t\t\t\t        \t\t\t\t        \t<div class=\"w_content\">\r\n\t\t\t\t        \t\t<p>&nbsp;<\/p>\n<p class=\"p1\"><strong>What you will take away from this webinar:<\/strong><\/p>\n<ul>\n<li class=\"p1\">\n<p class=\"p1\">\u00a0Organizational and structural challenges for moving from static to dynamic budgeting<\/p>\n<\/li>\n<li class=\"p1\">\n<p class=\"p1\">Campaign performance forecasting with predictive analytics<\/p>\n<\/li>\n<li class=\"p1\">\n<p class=\"p1\">How generali reached a 72.5% conversions increase<\/p>\n<\/li>\n<\/ul>\n\t\t\t\t        \t<\/div>\r\n\t\t\t\t            \r\n\t\t\t\t        \t\t\t\t    \t\t\t\t        \t\t\t\t        \t<div class=\"w_content\">\r\n\t\t\t\t        \t\t<p><a style=\"letter-spacing: 0.7px;background: #0EC76A;color: #ffffff;font-family: Roboto, Helvetica, Arial, sans-serif;font-size: 16px;font-weight: 300;line-height: 120%;margin: 0;text-decoration: none;text-transform: none;padding: 15px 40px;border-radius: 100px\" href=\"https:\/\/www.nexoya.com\/video-request-webinar-dynamic-budgeting-generali\/\" target=\"_blank\" rel=\"noopener\"> Watch the replay <\/a><\/p>\n\t\t\t\t        \t<\/div>\r\n\t\t\t\t            \r\n\t\t\t\t        \t\t\t\t    \t\t\t\t\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n\r\n<\/section>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_f2600d-74 .kt-block-spacer{height:81px;}.wp-block-kadence-spacer.kt-block-spacer-_f2600d-74 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_f2600d-74\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><meta charset=\"utf-8\">How to use data to optimize your 2022 budget<\/h2>\n\n\n\r\n\r\n<section class=\"img-left-flexcontent-right pt-0 \">\r\n\r\n\r\n\t\r\n\t<div class=\"is-container\">\r\n\r\n\t\t<div class=\"content\">\r\n\t\t\t<div class=\"left\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/08\/Webinars-6.png\" alt=\"laptop image\">\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"right\">\r\n\r\n\t\t\t\t\t\t\t\t    \t\t\t\t        \t\t\t\t        \t<div class=\"w_content\">\r\n\t\t\t\t        \t\t<p><strong>What you will take away from this webinar:<\/strong><\/p>\n<ul>\n<li>Discussion on the budget process, data-driven decisions &amp; predictions in marketing<\/li>\n<li>What\u2019s your formula for successful budget planning?<\/li>\n<li>Practical advice on how to optimize budgets during the year<\/li>\n<\/ul>\n\t\t\t\t        \t<\/div>\r\n\t\t\t\t            \r\n\t\t\t\t        \t\t\t\t    \t\t\t\t        \t\t\t\t        \t<div class=\"w_content\">\r\n\t\t\t\t        \t\t<p><a style=\"letter-spacing: 0.7px;background: #0EC76A;color: #ffffff;font-family: Roboto, Helvetica, Arial, sans-serif;font-size: 16px;font-weight: 300;line-height: 120%;margin: 0;text-decoration: none;text-transform: none;padding: 15px 40px;border-radius: 100px\" href=\"https:\/\/www.nexoya.com\/expert-discussion-video-request\/\" target=\"_blank\" rel=\"noopener\"> Watch the replay <\/a><\/p>\n\t\t\t\t        \t<\/div>\r\n\t\t\t\t            \r\n\t\t\t\t        \t\t\t\t    \t\t\t\t\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n\r\n<\/section>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">SEA Expert Discussion &#8211; Ads Account Organization<\/h2>\n\n\n\r\n\r\n<section class=\"img-left-flexcontent-right  \">\r\n\r\n\r\n\t\r\n\t<div class=\"is-container\">\r\n\r\n\t\t<div class=\"content\">\r\n\t\t\t<div class=\"left\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/11\/Webinars-12.png\" alt=\"laptop image\">\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"right\">\r\n\r\n\t\t\t\t\t\t\t\t    \t\t\t\t        \t\t\t\t        \t<div class=\"w_content\">\r\n\t\t\t\t        \t\t<p><strong>What you will take away from this webinar:<\/strong><\/p>\n<ul>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Ownership: Who owns the account?<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">How to structure your account<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Organizing campaigns &amp; ads groups<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Naming conventions<\/li>\n<\/ul>\n\t\t\t\t        \t<\/div>\r\n\t\t\t\t            \r\n\t\t\t\t        \t\t\t\t    \t\t\t\t        \t\t\t\t        \t<div class=\"w_content\">\r\n\t\t\t\t        \t\t<p><a style=\"letter-spacing: 0.7px;background: #0EC76A;color: #ffffff;font-family: Roboto, Helvetica, Arial, sans-serif;font-size: 16px;font-weight: 300;line-height: 120%;margin: 0;text-decoration: none;text-transform: none;padding: 15px 40px;border-radius: 100px\" href=\"https:\/\/www.nexoya.com\/resource_gallery\/replay-how-to-organize-your-ads-accounts\/\" target=\"_blank\" rel=\"noopener\"> Watch the replay <\/a><\/p>\n\t\t\t\t        \t<\/div>\r\n\t\t\t\t            \r\n\t\t\t\t        \t\t\t\t    \t\t\t\t\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n\r\n<\/section>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Campaign Optimization Feature<\/h2>\n\n\n\r\n\r\n<section class=\"img-left-flexcontent-right  \">\r\n\r\n\r\n\t\r\n\t<div class=\"is-container\">\r\n\r\n\t\t<div class=\"content\">\r\n\t\t\t<div class=\"left\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/11\/Webinars-3.png\" alt=\"laptop image\">\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"right\">\r\n\r\n\t\t\t\t\t\t\t\t    \t\t\t\t        \t\t\t\t        \t<div class=\"w_content\">\r\n\t\t\t\t        \t\t<p><b>Agenda:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Agile Budget movements in campaigning<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The proof: study with UZH<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Predictive analytics &amp; how results are validated<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Automated Ad budget optimization<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Q&amp;A<\/span><\/li>\n<\/ul>\n\t\t\t\t        \t<\/div>\r\n\t\t\t\t            \r\n\t\t\t\t        \t\t\t\t    \t\t\t\t        \t\t\t\t        \t<div class=\"w_content\">\r\n\t\t\t\t        \t\t<p><a style=\"letter-spacing: 0.7px;background: #0EC76A;color: #ffffff;font-family: Roboto, Helvetica, Arial, sans-serif;font-size: 16px;font-weight: 300;line-height: 120%;margin: 0;text-decoration: none;text-transform: none;padding: 15px 40px;border-radius: 100px\" href=\"https:\/\/www.nexoya.com\/https-www-nexoya-com-campaign-optimization-2021-video-request\/\" target=\"_blank\" rel=\"noopener\"> Watch the replay <\/a><\/p>\n\t\t\t\t        \t<\/div>\r\n\t\t\t\t            \r\n\t\t\t\t        \t\t\t\t    \t\t\t\t\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n\r\n<\/section>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Best Bidding Strategy in Search Ads<\/h2>\n\n\n\r\n\r\n<section class=\"img-left-flexcontent-right  \">\r\n\r\n\r\n\t\r\n\t<div class=\"is-container\">\r\n\r\n\t\t<div class=\"content\">\r\n\t\t\t<div class=\"left\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/What-is-the-BEST-bidding-strategy-in-search-ads.png\" alt=\"laptop image\">\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"right\">\r\n\r\n\t\t\t\t\t\t\t\t    \t\t\t\t        \t\t\t\t        \t<div class=\"w_content\">\r\n\t\t\t\t        \t\t<p><b>Agenda:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Best bidding strategy for your business<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Manual &amp; automated bidding strategies best practices<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Q&amp;A<\/span><\/li>\n<\/ul>\n\t\t\t\t        \t<\/div>\r\n\t\t\t\t            \r\n\t\t\t\t        \t\t\t\t    \t\t\t\t        \t\t\t\t        \t<div class=\"w_content\">\r\n\t\t\t\t        \t\t<p><a style=\"letter-spacing: 0.7px;background: #0EC76A;color: #ffffff;font-family: Roboto, Helvetica, Arial, sans-serif;font-size: 16px;font-weight: 300;line-height: 120%;margin: 0;text-decoration: none;text-transform: none;padding: 15px 40px;border-radius: 100px\" href=\"https:\/\/www.nexoya.com\/bidding-strategy-in-search-ads-video-request\/\" target=\"_blank\" rel=\"noopener\"> Watch the replay <\/a><\/p>\n\t\t\t\t        \t<\/div>\r\n\t\t\t\t            \r\n\t\t\t\t        \t\t\t\t    \t\t\t\t\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n\r\n<\/section>\n\n\r\n<section class=\"offers ctaGreen  \">\r\n    <div class=\"is-container\">\r\n        <div class=\"content\">\r\n            <div class=\"inner-wrapper\">\r\n                <h3 class=\"is-text-huge\">Get the most out of your marketing efforts!<\/h3>\r\n                <p class=\"is-text\">Get a Demo from one of our experts.<\/p>\r\n\r\n                <div class=\"button-group\">\r\n                    <a class=\"is-button is-button-green-arrow reverse\"\r\n                       href=\"\">\r\n                      Get a Demo                    <\/a>\r\n\r\n                    <!--                         <a class=\"is-button is-button-transparent\"\r\n                           href=\"http:\/\/9051\">\r\n                          View Pricing                        <\/a>\r\n                     -->\r\n\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Nexoya Webinar: Replay We enjoy networking and sharing our ideas and expertise in AI in marketing. But most importantly, we love learning from others. That\u2019s why we are regularly hosting webinars, feel free to share your feedback with us! &nbsp; Campaign Optimization Feature Dynamic Budgeting with Generali How to use data to optimize your 2022 [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-acfblocks.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7612","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Webinars we hosted - Nexoya<\/title>\n<meta name=\"description\" content=\"Missed a nexoya webinar? Do not worry, you can now find all of our past webinar in one place: here! Watch a replay of this webinar for free!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/webinar\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinars we hosted\" \/>\n<meta property=\"og:description\" content=\"Missed a nexoya webinar? Do not worry, you can now find all of our past webinar in one place: here! 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