{"id":29420,"date":"2026-06-03T13:30:17","date_gmt":"2026-06-03T12:30:17","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=29420"},"modified":"2026-06-17T14:12:48","modified_gmt":"2026-06-17T13:12:48","slug":"bbq-replay-bico-case-study","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/it\/bbq-replay-bico-case-study\/","title":{"rendered":"Replay: +12% revenue in 7 weeks: How Swiss brand BICO turned attribution into efficient growth"},"content":{"rendered":"\r\n\r\n<section class=\"video-left-flexcontent-right  \">\r\n\r\n\r\n\t\r\n\t<div class=\"is-container\">\r\n\r\n\r\n\t\t<h2> Replay: +12% revenue in 7 weeks: How Swiss brand BICO turned attribution into efficient growth <\/h2> \r\n\r\n\t\t<div class=\"content\">\r\n\t\t\t<div class=\"left\">\r\n\t\t\t\t<div class=\"video-iframe\">\r\n\t\t\t\t\t<div class=\"video169\">\r\n\t\t\t\t\t\t<iframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/?v=xQ-2zwtY_S4\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"right\">\r\n\r\n\t        \t<div class=\"w_content\">\r\n\t        \t\t<p>You\u2019ll learn:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How a high-consideration purchase category makes multi-channel attribution uniquely complex<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How BICO replaced gut feeling with data-driven budget decisions across channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What any brand running complex multi-channel campaigns can take away from their approach<\/span><\/li>\n<\/ul>\n\t        \t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n\r\n<\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-acfblocks.php","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-29420","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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