{"id":26608,"date":"2026-02-12T17:09:20","date_gmt":"2026-02-12T16:09:20","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=26608"},"modified":"2026-03-17T09:38:19","modified_gmt":"2026-03-17T08:38:19","slug":"diminishing-return-game","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/it\/diminishing-return-game\/","title":{"rendered":"Diminishing Return Game"},"content":{"rendered":"\r\n<div id=\"diminishing-return-69df1b5a41de5\" class=\"diminishing-return-quiz\" data-strategies='[{&quot;index&quot;:0,&quot;isCorrect&quot;:false,&quot;fifthHeading&quot;:&quot;The Result of Your Choice &quot;,&quot;fifthParagraph&quot;:&quot;&lt;p&gt;This feels like a smart move, right? Campaign A looks expensive, so it&lt;br \\\/&gt;\\nmakes sense to cut its budget and shift some spend to B and C. But now&lt;br \\\/&gt;\\nlet\\u2019s reveal the response curves. They show how efficiently each campaign&lt;br \\\/&gt;\\nconverts extra budget into new leads.&lt;\\\/p&gt;\\n&quot;,&quot;fifthBottomParagraph&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;font-weight: 400;\\&quot;&gt;As campaigns scale, they eventually reach a saturation point, where every extra&lt;br \\\/&gt;\\ndollar generates fewer new leads than before. \\u2028\\u2028It turns out that Campaign A still has&lt;br \\\/&gt;\\nplenty of room to grow, while Campaign C is already highly saturated and won\\u2019t&lt;br \\\/&gt;\\ndeliver much more, no matter how much you invest. Campaign B sits somewhere in&lt;br \\\/&gt;\\nbetween.&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;resultsParagraph&quot;:&quot;&lt;p&gt;This is what would happen if you transferred the budget from Campaign A&lt;br \\\/&gt;\\nto Campaigns B and C.&lt;\\\/p&gt;\\n&quot;,&quot;resultsMessage&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;font-weight: 400;\\&quot;&gt;Unfortunately, this move would reduce the total number of leads from 137&lt;br \\\/&gt;\\nto 130 and the average CPL at $2.31 which goes against your goal of&lt;br \\\/&gt;\\nmaximising the total number of leads.&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;resultsTable&quot;:[{&quot;col_1&quot;:&quot;Campaign&quot;,&quot;col_2&quot;:&quot;Budget&quot;,&quot;col_3&quot;:&quot;Leads&quot;,&quot;col_4&quot;:&quot;CPL&quot;},{&quot;col_1&quot;:&quot;A&quot;,&quot;col_2&quot;:&quot;$50&quot;,&quot;col_3&quot;:&quot;18&quot;,&quot;col_4&quot;:&quot;$2.78&quot;},{&quot;col_1&quot;:&quot;B&quot;,&quot;col_2&quot;:&quot;$125&quot;,&quot;col_3&quot;:&quot;52&quot;,&quot;col_4&quot;:&quot;$2.40&quot;},{&quot;col_1&quot;:&quot;C&quot;,&quot;col_2&quot;:&quot;$125&quot;,&quot;col_3&quot;:&quot;60&quot;,&quot;col_4&quot;:&quot;$2.08&quot;},{&quot;col_1&quot;:&quot;Total&quot;,&quot;col_2&quot;:&quot;$300&quot;,&quot;col_3&quot;:&quot;130&quot;,&quot;col_4&quot;:&quot;$2.31&quot;}]},{&quot;index&quot;:1,&quot;isCorrect&quot;:true,&quot;fifthHeading&quot;:&quot;The Result of Your Choice &quot;,&quot;fifthParagraph&quot;:&quot;&lt;p&gt;Did you guess the right answer? \\ud83e\\uddd0&lt;\\\/p&gt;\\n&lt;p&gt;Making decisions with partial information is tricky. As we can see from the&lt;br \\\/&gt;\\nresponse curves below, campaign C has limited potential to generate more&lt;br \\\/&gt;\\nleads with an increased budget.&lt;\\\/p&gt;\\n&quot;,&quot;fifthBottomParagraph&quot;:&quot;&lt;p&gt;Therefore, removing budget from campaigns B and C and adding it to&lt;br \\\/&gt;\\ncampaign A will optimize the total number of leads!&lt;\\\/p&gt;\\n&quot;,&quot;resultsParagraph&quot;:&quot;&lt;p&gt;Well done! The only way to optimize the portfolio is to push more budget&lt;br \\\/&gt;\\ninto Campaign A.&lt;\\\/p&gt;\\n&quot;,&quot;resultsMessage&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;font-weight: 400;\\&quot;&gt;Congrats! This counter-intuitive approach will increase the total number of&lt;br \\\/&gt;\\nleads from 137 to 148 and decreases the average CPL to $2.03, which is&lt;br \\\/&gt;\\nexactly aligned with your goal.\\u00a0 \\ud83c\\udfc6&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;resultsTable&quot;:[{&quot;col_1&quot;:&quot;Campaign&quot;,&quot;col_2&quot;:&quot;Budget&quot;,&quot;col_3&quot;:&quot;Leads&quot;,&quot;col_4&quot;:&quot;CPL&quot;},{&quot;col_1&quot;:&quot;A&quot;,&quot;col_2&quot;:&quot;$175&quot;,&quot;col_3&quot;:&quot;58&quot;,&quot;col_4&quot;:&quot;$3.02&quot;},{&quot;col_1&quot;:&quot;B&quot;,&quot;col_2&quot;:&quot;$100&quot;,&quot;col_3&quot;:&quot;47&quot;,&quot;col_4&quot;:&quot;$2.13&quot;},{&quot;col_1&quot;:&quot;C&quot;,&quot;col_2&quot;:&quot;$50&quot;,&quot;col_3&quot;:&quot;43&quot;,&quot;col_4&quot;:&quot;$1.16&quot;},{&quot;col_1&quot;:&quot;Total&quot;,&quot;col_2&quot;:&quot;$300&quot;,&quot;col_3&quot;:&quot;148&quot;,&quot;col_4&quot;:&quot;$2.03&quot;}]},{&quot;index&quot;:2,&quot;isCorrect&quot;:false,&quot;fifthHeading&quot;:&quot;The Result of Your Choice &quot;,&quot;fifthParagraph&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;font-weight: 400;\\&quot;&gt;It feels logical, because C is performing best, so let\\u2019s fuel it even more! But those&lt;br \\\/&gt;\\nresponse curves tell another story. Campaign C is already highly saturated \\u2014&lt;br \\\/&gt;\\nadditional budget generates very few new leads. Campaign A still has growth&lt;br \\\/&gt;\\npotential, and Campaign B sits somewhere in between.&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;fifthBottomParagraph&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;font-weight: 400;\\&quot;&gt;It\\u2019s like pouring water into a glass that\\u2019s already full. Meanwhile, A and B are left&lt;br \\\/&gt;\\nthirsty \\u2014 the budget that could drive more total leads is being wasted on a&lt;br \\\/&gt;\\ncampaign that can\\u2019t use it effectively. &lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;resultsParagraph&quot;:&quot;&lt;p&gt;This is what would happen if you transferred the budget from Campaign A&lt;br \\\/&gt;\\nand B to Campaigns C.&lt;\\\/p&gt;\\n&quot;,&quot;resultsMessage&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;font-weight: 400;\\&quot;&gt;Unfortunately, this move would reduce the total number of leads from 137&lt;br \\\/&gt;\\nto 128 and the average CPL at $2.34 which goes against your goal of&lt;br \\\/&gt;\\nmaximising the total number of leads.&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;resultsTable&quot;:[{&quot;col_1&quot;:&quot;Campaign&quot;,&quot;col_2&quot;:&quot;Budget&quot;,&quot;col_3&quot;:&quot;Leads&quot;,&quot;col_4&quot;:&quot;CPL&quot;},{&quot;col_1&quot;:&quot;A&quot;,&quot;col_2&quot;:&quot;$75&quot;,&quot;col_3&quot;:&quot;26&quot;,&quot;col_4&quot;:&quot;$2.88&quot;},{&quot;col_1&quot;:&quot;B&quot;,&quot;col_2&quot;:&quot;$75&quot;,&quot;col_3&quot;:&quot;40&quot;,&quot;col_4&quot;:&quot;$1.88&quot;},{&quot;col_1&quot;:&quot;C&quot;,&quot;col_2&quot;:&quot;$150&quot;,&quot;col_3&quot;:&quot;62&quot;,&quot;col_4&quot;:&quot;$2.42&quot;},{&quot;col_1&quot;:&quot;Total&quot;,&quot;col_2&quot;:&quot;$300&quot;,&quot;col_3&quot;:&quot;128&quot;,&quot;col_4&quot;:&quot;$2.34&quot;}]}]'>\r\n    \r\n    <div class=\"diminishing-return-bg-decoration diminishing-return-bg-top\"><\/div>\r\n\r\n   <div class=\"diminishing-return-inner-container\">\r\n    <div class=\"diminishing-return-progress all\">\r\n        <span class=\"diminishing-return-progress-step active\" data-step=\"1\"><\/span>\r\n        <span class=\"diminishing-return-progress-step\" data-step=\"2\"><\/span>\r\n        <span class=\"diminishing-return-progress-step\" data-step=\"3\"><\/span>\r\n        <span class=\"diminishing-return-progress-step\" data-step=\"4\"><\/span>\r\n        <span class=\"diminishing-return-progress-step\" data-step=\"5\"><\/span>\r\n        <span class=\"diminishing-return-progress-step\" data-step=\"6\"><\/span>\r\n    <\/div>\r\n    \r\n\r\n    <div class=\"diminishing-return-nav-buttons\">\r\n                <button class=\"diminishing-return-nav-btn diminishing-return-nav-help\" aria-label=\"Help\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/How-it-works.svg\" alt=\"Help\">How it works?<\/button>\r\n                <div class=\"diminishing-return-help-pop\" aria-hidden=\"true\">\r\n                   <div class=\"diminishing-return-help-inner\">\r\n                      <button class=\"diminishing-return-help-close\" aria-label=\"Close\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/X-exit.svg\" alt=\"exit\"><\/button>\r\n                      <h4><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/How-it-works.svg\" alt=\"Help\">How this game works?<\/h4>\r\n                      <p>You\u2019ll see performance data for three campaigns and one clear goal: maximize total leads. Use the information provided to decide how you would reallocate the budget. Once you\u2019ve made your choice, we\u2019ll reveal the real outcome and show how diminishing returns can affect your results.<\/p>\r\n                 <\/div>\r\n               <\/div>\r\n                <a class=\"diminishing-return-nav-btn diminishing-return-nav-close\" aria-label=\"Close\" href=\"https:\/\/www.nexoya.com\/it\/\"><img decoding=\"async\" src=\"\/wp-content\/themes\/Nexoya\/assets\/img\/logos\/exit.svg\" alt=\"Close\"><\/a>\r\n    <\/div>\r\n\r\n    <!-- Step 1 -->\r\n    <div class=\"diminishing-return-step diminishing-return-step-1 active\" data-step=\"1\">\r\n        <div class=\"diminishing-return-card\">\r\n            <div class=\"diminishing-return-card-icon\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/themes\/Nexoya\/assets\/img\/logos\/nexoya-logo.svg\" alt=\"Nexoya Logo\">\r\n            <\/div>\r\n            \r\n\r\n           <!--  <a class=\"diminishing-return-back-btn\" href=\"https:\/\/www.nexoya.com\/it\/\"aria-label=\"Go back\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/themes\/Nexoya\/assets\/img\/logos\/chevron-back.svg\" alt=\"Back\">\r\n            <\/a>\r\n             -->\r\n            \r\n\r\n                            <h3 class=\"diminishing-return-heading\">Are You Brave Enough to <br>Take On Nexoya\u2019s AI?<\/h3>\r\n            \r\n                            <p class=\"diminishing-return-subheading\">Confident in your budget allocation decisions? Let\u2019s put them to the test \ud83e\udd13<\/p>\r\n            \r\n                            <div class=\"diminishing-return-paragraph\"><p>In this short challenge, you\u2019ll make a few quick budget decisions, the way you<br \/>\nnormally would. Then we\u2019ll reveal what actually happens when the math kicks in.<\/p>\n<p>Careful though\u2026 numbers can be sneaky. What you don\u2019t see might just be your<br \/>\ndownfall. Are you ready to see the evidence that Nexoya AI can outperform your<br \/>\nmanual budget decisions?<\/p>\n<\/div>\r\n            \r\n            <div class=\"diminishing-return-buttons\">\r\n                                    <button class=\"diminishing-return-btn diminishing-return-btn-primary diminishing-return-next-step\">\r\n                        Start The Challenge                    <\/button>\r\n                \r\n                                    <a href=\"\/demo\/\" class=\"diminishing-return-btn diminishing-return-btn-secondary\">\r\n                        I am already convinced and need a demo                    <\/a>\r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Step 2: Role Selection -->\r\n    <div class=\"diminishing-return-step diminishing-return-step-2\" data-step=\"2\">\r\n        <div class=\"diminishing-return-card\">\r\n            <button class=\"diminishing-return-back-btn\" aria-label=\"Go back\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/themes\/Nexoya\/assets\/img\/logos\/chevron-back.svg\" alt=\"Back\">\r\n            <\/button>\r\n\r\n            <div class=\"diminishing-return-card-icon\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/themes\/Nexoya\/assets\/img\/logos\/nexoya-logo.svg\" alt=\"Nexoya Logo\">\r\n            <\/div>\r\n\r\n\r\n                            <h3 class=\"diminishing-return-heading\">But.. Before we start<\/h3>\r\n            \r\n                            <p class=\"diminishing-return-subheading\">What Is Your  Function:<\/p>\r\n            \r\n                            <div class=\"diminishing-return-roles\">\r\n                                            <button class=\"diminishing-return-role-item diminishing-return-next-step\" data-role=\"performance-marketer\">\r\n                                                            <div class=\"diminishing-return-role-image\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/03\/Performance-Marketer-upd.svg\" \r\n                                         alt=\"Performance &lt;br&gt;Marketer\">\r\n                                <\/div>\r\n                                                        <span class=\"diminishing-return-role-name\">Performance <br>Marketer<\/span>\r\n                        <\/button>\r\n                                            <button class=\"diminishing-return-role-item diminishing-return-next-step\" data-role=\"performance-marketing-manager\">\r\n                                                            <div class=\"diminishing-return-role-image\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/03\/Performance-Marketing-Manager-upd.svg\" \r\n                                         alt=\"Performance &lt;br&gt;Marketing Manager\">\r\n                                <\/div>\r\n                                                        <span class=\"diminishing-return-role-name\">Performance <br>Marketing Manager<\/span>\r\n                        <\/button>\r\n                                            <button class=\"diminishing-return-role-item diminishing-return-next-step\" data-role=\"head-of-marketing\">\r\n                                                            <div class=\"diminishing-return-role-image\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/03\/Head-of-Marketing-upd.svg\" \r\n                                         alt=\"Head of Marketing\">\r\n                                <\/div>\r\n                                                        <span class=\"diminishing-return-role-name\">Head of Marketing<\/span>\r\n                        <\/button>\r\n                                            <button class=\"diminishing-return-role-item diminishing-return-next-step\" data-role=\"chief-marketing-officer\">\r\n                                                            <div class=\"diminishing-return-role-image\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/03\/Chief-Marketing-Officer-upd.svg\" \r\n                                         alt=\"Chief Marketing Officer\">\r\n                                <\/div>\r\n                                                        <span class=\"diminishing-return-role-name\">Chief Marketing Officer<\/span>\r\n                        <\/button>\r\n                                    <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n\r\n    <!-- Step 3: Campaign Overview -->\r\n    <div class=\"diminishing-return-step diminishing-return-step-3\" data-step=\"3\">\r\n        <div class=\"diminishing-return-card\">\r\n            <button class=\"diminishing-return-back-btn\" aria-label=\"Go back\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/themes\/Nexoya\/assets\/img\/logos\/chevron-back.svg\" alt=\"Back\">\r\n            <\/button>\r\n\r\n            <div class=\"diminishing-return-card-icon avatar diminishing-return-dynamic-avatar\">\r\n                <img decoding=\"async\" src=\"\" alt=\"\">\r\n            <\/div>\r\n\r\n\r\n                            <h3 class=\"diminishing-return-heading\">Your Campaigns, Your Call<\/h3>\r\n            \r\n                            <div class=\"diminishing-return-paragraph\"><p>Your starting point is as follows: three fictitious campaigns from your<br \/>\nportfolio, all with the same budget. Campaign C delivers the most leads<br \/>\nand has the lowest cost per lead. The board now wants more leads, but the<br \/>\ntotal available budget stays the same.<\/p>\n<\/div>\r\n            \r\n                            <div class=\"diminishing-return-table-wrapper\">\r\n                    <table class=\"diminishing-return-table\">\r\n                        <tbody>\r\n                                                            <tr>\r\n                                    <td>Campaign<\/td>\r\n                                    <td>Budget<\/td>\r\n                                    <td>Leads<\/td>\r\n                                    <td>CPL<\/td>\r\n                                <\/tr>\r\n                                                            <tr>\r\n                                    <td>A<\/td>\r\n                                    <td>$100.00<\/td>\r\n                                    <td>34<\/td>\r\n                                    <td>$2.94<\/td>\r\n                                <\/tr>\r\n                                                            <tr>\r\n                                    <td>B<\/td>\r\n                                    <td>$100.00<\/td>\r\n                                    <td>47<\/td>\r\n                                    <td>$2.13<\/td>\r\n                                <\/tr>\r\n                                                            <tr>\r\n                                    <td>C<\/td>\r\n                                    <td>$100.00<\/td>\r\n                                    <td>56<\/td>\r\n                                    <td>$1.79<\/td>\r\n                                <\/tr>\r\n                                                            <tr>\r\n                                    <td>Total<\/td>\r\n                                    <td>$300.00<\/td>\r\n                                    <td>137<\/td>\r\n                                    <td>$2.19<\/td>\r\n                                <\/tr>\r\n                             \r\n                        <\/tbody>\r\n                    <\/table>\r\n                <\/div>\r\n            \r\n            <div class=\"diminishing-return-buttons\">\r\n                                    <button class=\"diminishing-return-btn diminishing-return-btn-primary diminishing-return-next-step\">\r\n                        Relocate the Budget                    <\/button>\r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Step 4: Strategy -->\r\n    <div class=\"diminishing-return-step diminishing-return-step-4\" data-step=\"4\">\r\n        <div class=\"diminishing-return-card\">\r\n            <button class=\"diminishing-return-back-btn\" aria-label=\"Go back\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/themes\/Nexoya\/assets\/img\/logos\/chevron-back.svg\" alt=\"Back\">\r\n            <\/button>\r\n\r\n            <div class=\"diminishing-return-card-icon avatar diminishing-return-dynamic-avatar\">\r\n                <img decoding=\"async\" src=\"\" alt=\"\">\r\n            <\/div>\r\n\r\n\r\n                            <h3 class=\"diminishing-return-heading\">What Would Be Your Strategy?<\/h3>\r\n            \r\n                            <div class=\"diminishing-return-paragraph\"><p>Your mission: maximize the total number of leads, without increasing the<br \/>\ntotal budget. How would you reallocate it to get the most leads overall?<\/p>\n<\/div>\r\n            \r\n            <!-- Campaign Table -->\r\n                            <div class=\"diminishing-return-table-wrapper\">\r\n                    <table class=\"diminishing-return-table\">\r\n                        <tbody>\r\n                                                            <tr>\r\n                                    <td>Campaign<\/td>\r\n                                    <td>Budget<\/td>\r\n                                    <td>Leads<\/td>\r\n                                    <td>CPL<\/td>\r\n                                <\/tr>\r\n                                                            <tr>\r\n                                    <td>A<\/td>\r\n                                    <td>$100.00<\/td>\r\n                                    <td>34<\/td>\r\n                                    <td>$2.94<\/td>\r\n                                <\/tr>\r\n                                                            <tr>\r\n                                    <td>B<\/td>\r\n                                    <td>$100.00<\/td>\r\n                                    <td>47<\/td>\r\n                                    <td>$2.13<\/td>\r\n                                <\/tr>\r\n                                                            <tr>\r\n                                    <td>C<\/td>\r\n                                    <td>$100.00<\/td>\r\n                                    <td>56<\/td>\r\n                                    <td>$1.79<\/td>\r\n                                <\/tr>\r\n                                                            <tr>\r\n                                    <td>Total<\/td>\r\n                                    <td>$300.00<\/td>\r\n                                    <td>137<\/td>\r\n                                    <td>$2.19<\/td>\r\n                                <\/tr>\r\n                                                    <\/tbody>\r\n                    <\/table>\r\n                <\/div>\r\n            \r\n                            <div class=\"diminishing-return-strategy-options\">\r\n                                            <button class=\"diminishing-return-btn diminishing-return-btn-strategy diminishing-return-select-strategy\" \r\n                                data-strategy-index=\"0\">\r\n                            <span class=\"diminishing-return-btn-part1\">Shift budget from A<\/span>\r\n                            <img decoding=\"async\" src=\"\/wp-content\/themes\/Nexoya\/assets\/img\/icons\/right-arrow-game.svg\" alt=\"\u2192\" class=\"diminishing-return-btn-arrow\">\r\n                            <span class=\"diminishing-return-btn-part2\">B and C<\/span>\r\n                        <\/button>\r\n                                            <button class=\"diminishing-return-btn diminishing-return-btn-strategy diminishing-return-select-strategy\" \r\n                                data-strategy-index=\"1\">\r\n                            <span class=\"diminishing-return-btn-part1\">Shift budget from B and C<\/span>\r\n                            <img decoding=\"async\" src=\"\/wp-content\/themes\/Nexoya\/assets\/img\/icons\/right-arrow-game.svg\" alt=\"\u2192\" class=\"diminishing-return-btn-arrow\">\r\n                            <span class=\"diminishing-return-btn-part2\">A<\/span>\r\n                        <\/button>\r\n                                            <button class=\"diminishing-return-btn diminishing-return-btn-strategy diminishing-return-select-strategy\" \r\n                                data-strategy-index=\"2\">\r\n                            <span class=\"diminishing-return-btn-part1\">Shift budget from A and B<\/span>\r\n                            <img decoding=\"async\" src=\"\/wp-content\/themes\/Nexoya\/assets\/img\/icons\/right-arrow-game.svg\" alt=\"\u2192\" class=\"diminishing-return-btn-arrow\">\r\n                            <span class=\"diminishing-return-btn-part2\">C<\/span>\r\n                        <\/button>\r\n                                    <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n\r\n    <!-- Step 5: Results Reveal (Graph) -->\r\n    <div class=\"diminishing-return-step diminishing-return-step-5\" data-step=\"5\">\r\n        <div class=\"diminishing-return-card diminishing-return-card-wide\">\r\n            <button class=\"diminishing-return-back-btn\" aria-label=\"Go back\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/themes\/Nexoya\/assets\/img\/logos\/chevron-back.svg\" alt=\"Back\">\r\n            <\/button>\r\n\r\n            <div class=\"diminishing-return-card-icon avatar diminishing-return-dynamic-avatar\">\r\n                <img decoding=\"async\" src=\"\" alt=\"\">\r\n            <\/div>\r\n\r\n\r\n            <h3 class=\"diminishing-return-heading diminishing-return-fifth-heading\">\r\n            <\/h3>\r\n\r\n            <div class=\"diminishing-return-paragraph diminishing-return-fifth-paragraph\">\r\n            <\/div>\r\n\r\n            <div class=\"diminishing-return-graph-container\">\r\n                <div class=\"diminishing-return-graph-legend\">\r\n                    <span class=\"diminishing-return-legend-item\"><span class=\"diminishing-return-legend-dot\" style=\"background: #1ac972;\"><\/span> Campaign A<\/span>\r\n                    <span class=\"diminishing-return-legend-item\"><span class=\"diminishing-return-legend-dot\" style=\"background: #1F2937;\"><\/span> Campaign B<\/span>\r\n                    <span class=\"diminishing-return-legend-item\"><span class=\"diminishing-return-legend-dot\" style=\"background: #8d54ff;\"><\/span> Campaign C<\/span>\r\n                <\/div>\r\n\r\n                <div class=\"diminishing-return-graph\">\r\n                    <canvas id=\"diminishing-return-chart-diminishing-return-69df1b5a41de5\" height=\"300\"><\/canvas>\r\n                <\/div>\r\n                \r\n                <div class=\"diminishing-return-graph-footer\">\r\n\r\n                    <div class=\"top-graph-text\"><span class=\"budget-label\">Budget $<\/span><\/div>\r\n                   <div class=\"bottom-graph-text\">  \r\n\r\n                    <span class=\"diminishing-return-legend-item\"><span class=\"diminishing-return-legend-square\">\r\n                        <svg width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n      <rect x=\"0.5\" y=\"0.5\" width=\"11\" height=\"11\"\r\n            fill=\"#d9d9d9\" stroke=\"#000000\" stroke-width=\"1\" \/>\r\n    <\/svg>\r\n                        <\/span> Initial allocation<\/span>\r\n                    <span class=\"diminishing-return-legend-item\">\r\n  <span class=\"diminishing-return-legend-icon diminishing-return-legend-star\" aria-hidden=\"true\">\r\n    <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n      <path d=\"M12 2.6l2.95 6.02 6.64.97-4.8 4.68 1.13 6.61L12 17.8 6.08 20.88l1.13-6.61-4.8-4.68 6.64-.97L12 2.6z\"\r\n            fill=\"#d9d9d9\"\r\n            stroke=\"#131314\"\r\n            stroke-width=\"1.4\"\r\n            stroke-linejoin=\"miter\"\r\n            stroke-linecap=\"butt\"\/>\r\n    <\/svg>\r\n  <\/span>\r\n  Your Budget Shift\r\n<\/span><\/div>\r\n                   \r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"diminishing-return-paragraph diminishing-return-paragraph-bottom diminishing-return-fifth-bottom-paragraph\">\r\n                <!-- Dynamically filled by JS -->\r\n            <\/div>\r\n\r\n            <div class=\"diminishing-return-buttons\">\r\n                <button class=\"diminishing-return-btn diminishing-return-btn-primary diminishing-return-show-results\">\r\n                    Show me the results of my budget shift\r\n                <\/button>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Step 6: Results Screen (Correct\/Incorrect) -->\r\n    <div class=\"diminishing-return-step diminishing-return-step-6\" data-step=\"6\">\r\n        <div class=\"diminishing-return-card\">\r\n            <div class=\"diminishing-return-card-icon avatar diminishing-return-dynamic-avatar\">\r\n                <img decoding=\"async\" src=\"\" alt=\"\">\r\n            <\/div>\r\n\r\n                            <h2 class=\"diminishing-return-heading\">The Result of Your Choice <\/h2>\r\n            \r\n            <div class=\"diminishing-return-result-paragraph\">\r\n                <!-- Dynamically filled by JS from ACF results_paragraph -->\r\n            <\/div>\r\n\r\n            <div class=\"diminishing-return-table-wrapper diminishing-return-result-table\">\r\n                <!-- Dynamically filled by JS from ACF results_table -->\r\n            <\/div>\r\n\r\n            <div class=\"diminishing-return-result-message\">\r\n                <!-- Dynamically filled by JS from ACF results_message, class correct\/incorrect added by JS -->\r\n            <\/div>\r\n\r\n            <div class=\"diminishing-return-buttons\">\r\n                <button class=\"diminishing-return-btn diminishing-return-try-again diminishing-return-btn-strategy\" style=\"display: none;\">\r\n                    Try Another Strategy\r\n                <\/button>\r\n                <button class=\"diminishing-return-btn diminishing-return-btn-primary diminishing-return-next-step diminishing-return-to-final\" style=\"display: none;\">\r\n                    Conclusions\r\n                <\/button>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Step 7: Final Screen -->\r\n    <div class=\"diminishing-return-step diminishing-return-step-7\" data-step=\"7\">\r\n        <div class=\"diminishing-return-final-layout\">\r\n            <!-- Left Column -->\r\n            <div class=\"diminishing-return-final-left\">\r\n                <div class=\"diminishing-return-card-icon avatar diminishing-return-dynamic-avatar\">\r\n                    <img decoding=\"async\" src=\"\" alt=\"\">\r\n                <\/div>\r\n\r\n                <div class=\"diminishing-return-progress final\">\r\n                    <span class=\"diminishing-return-progress-step completed\" data-step=\"1\"><\/span>\r\n                    <span class=\"diminishing-return-progress-step completed\" data-step=\"2\"><\/span>\r\n                    <span class=\"diminishing-return-progress-step completed\" data-step=\"3\"><\/span>\r\n                    <span class=\"diminishing-return-progress-step completed\" data-step=\"4\"><\/span>\r\n                    <span class=\"diminishing-return-progress-step completed\" data-step=\"5\"><\/span>\r\n                    <span class=\"diminishing-return-progress-step completed\" data-step=\"6\"><\/span>\r\n                <\/div>\r\n\r\n                <!-- role-specific content -->\r\n            <div class=\"diminishing-return-role-content\" data-role=\"performance-marketer\" style=\"display: none;\">\r\n                            <h2 class=\"diminishing-return-heading\">The Real Lesson<\/h2>\r\n                                        <p class=\"diminishing-return-subheading\">DATA WITHOUT CONTEXT IS A TRAP<\/p>\r\n                                        <div class=\"diminishing-return-paragraph\"><p><span style=\"font-weight: 400;\">Imagine making budget shifts every week across multiple campaigns, with limited visibility and constant pressure to deliver results. Even small allocation mistakes can reduce total leads, and you see the impact immediately in your daily KPIs and optimization tasks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making the right call under uncertainty is difficult. Many marketers end up optimizing the wrong campaigns because surface numbers can look convincing, yet they rarely show the full picture. As you\u2019ve just seen, the decision that feels right is not always the one that maximizes performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where Nexoya\u2019s Unified Platform steps in.\u2028It automatically analyzes your cross-channel data, understands saturation points, and reallocates budgets to hit your goals, without the guesswork.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious how this would look for your own campaigns?\u2028With the right insights and guidance, you can make smarter, faster decisions and optimize daily campaign performance with confidence.<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n            <div class=\"diminishing-return-role-content\" data-role=\"performance-marketing-manager\" style=\"display: none;\">\r\n                            <h2 class=\"diminishing-return-heading\">The Real Lesson<\/h2>\r\n                                        <p class=\"diminishing-return-subheading\">DATA WITHOUT CONTEXT IS A TRAP<\/p>\r\n                                        <div class=\"diminishing-return-paragraph\"><p><span style=\"font-weight: 400;\">Imagine making budget shifts every week across multiple campaigns, with limited visibility and constant pressure to deliver results. Even small allocation mistakes can reduce total leads, affecting weekly targets and the performance you report to your team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making the right call under uncertainty is difficult. Many marketers end up optimizing the wrong campaigns because surface numbers can look convincing, yet they rarely show the full picture. As you\u2019ve just seen, the decision that feels right is not always the one that maximizes performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where Nexoya\u2019s Unified Platform steps in.\u2028It automatically analyzes your cross-channel data, understands saturation points, and reallocates budgets to hit your goals, without the guesswork.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious how this would look for your own campaigns?\u2028With the right insights and guidance, you can make smarter allocation decisions across your team and campaigns, and lead your portfolio to stronger results.<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n            <div class=\"diminishing-return-role-content\" data-role=\"head-of-marketing\" style=\"display: none;\">\r\n                            <h2 class=\"diminishing-return-heading\">The Real Lesson<\/h2>\r\n                                        <p class=\"diminishing-return-subheading\">DATA WITHOUT CONTEXT IS A TRAP<\/p>\r\n                                        <div class=\"diminishing-return-paragraph\"><p><span style=\"font-weight: 400;\">Imagine making budget shifts every week across multiple campaigns, with limited visibility and constant pressure to deliver results. Even small allocation mistakes can reduce total leads, which undermines ROI and complicates your cross-channel strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making the right call under uncertainty is difficult. Many marketers end up optimizing the wrong campaigns because surface numbers can look convincing, yet they rarely show the full picture. As you\u2019ve just seen, the decision that feels right is not always the one that maximizes performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where Nexoya\u2019s Unified Platform steps in.\u2028It automatically analyzes your cross-channel data, understands saturation points, and reallocates budgets to hit your goals, without the guesswork.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious how this would look for your own campaigns?\u2028With the right insights and guidance, you can make smarter, strategic decisions that maximize ROI and align your cross-channel strategy.<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n            <div class=\"diminishing-return-role-content\" data-role=\"chief-marketing-officer\" style=\"display: none;\">\r\n                            <h2 class=\"diminishing-return-heading\">The Real Lesson<\/h2>\r\n                                        <p class=\"diminishing-return-subheading\">DATA WITHOUT CONTEXT IS A TRAP <\/p>\r\n                                        <div class=\"diminishing-return-paragraph\"><p><span style=\"font-weight: 400;\">Imagine making budget shifts every week across multiple campaigns, with limited visibility and constant pressure to deliver results. Even small allocation mistakes can reduce total leads and thereby jeopardize your business goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making the right call under uncertainty is difficult. Many marketers end up optimizing the wrong campaigns because surface numbers can look convincing, yet they rarely show the full picture. As you\u2019ve just seen, the decision that feels right is not always the one that maximizes performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where Nexoya\u2019s Unified Platform steps in.\u2028It automatically analyzes your cross-channel data, understands saturation points, and reallocates budgets to hit your goals, without the guesswork.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious how this would look for your own campaigns?\u2028With the right insights and guidance, you can make confident, data-backed decisions that drive measurable growth and business impact.<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n    \r\n<!-- fallback -->\r\n<div class=\"diminishing-return-role-content diminishing-return-role-fallback\">\r\n            <h2 class=\"diminishing-return-heading\">The Real Lesson<\/h2>\r\n                <p class=\"diminishing-return-subheading\">Data Without Context Is a Trap<\/p>\r\n                <div class=\"diminishing-return-paragraph\"><p>Imagine having to make budget shifts like this every week, across all your<br \/>\ncampaigns, using only partial data and instinct.<\/p>\n<p>Many marketers end up optimizing the wrong campaigns because surface numbers<br \/>\nlook convincing. As you\u2019ve just seen, the decision that feels right is not always the<br \/>\none that drives the best result.<\/p>\n<p>That\u2019s where Nexoya\u2019s Unified Platform steps in.<br \/>\nIt automatically analyzes your cross-channel data, understands saturation points,<br \/>\nand reallocates budgets to hit your goals, without the guesswork.<\/p>\n<p>Curious how this would look for your own campaigns?<br \/>\n<span style=\"font-weight: 400;\">Book a 30-minute consultation with one of our experts.<br \/>\n<\/span><span style=\"font-weight: 400;\">We\u2019ll review your current setup, identify smarter allocation opportunities, and show<br \/>\nhow Nexoya helps you stay in control of performance with clear insights<br \/>\nand reliable forecasts.<\/span><\/p>\n<\/div>\r\n    <\/div>\r\n\r\n                <!-- Mini Graph -->\r\n                 <div class=\"diminishing-return-mini-graph\">\r\n                     <div class=\"diminishing-return-graph-legend\">\r\n                         <span class=\"diminishing-return-legend-item\"><span class=\"diminishing-return-legend-dot\" style=\"background: #1ac972;\"><\/span> Campaign A<\/span>\r\n                              <span class=\"diminishing-return-legend-item\"><span class=\"diminishing-return-legend-dot\" style=\"background: #1F2937;\"><\/span> Campaign B<\/span>\r\n                         <span class=\"diminishing-return-legend-item\"><span class=\"diminishing-return-legend-dot\" style=\"background: #8d54ff;\"><\/span> Campaign C<\/span>\r\n                     <\/div>\r\n                     <div class=\"diminishing-return-graph diminishing-return-graph-small\">\r\n                         <canvas id=\"diminishing-return-chart-final-diminishing-return-69df1b5a41de5\" height=\"200\"><\/canvas>\r\n                     <\/div>\r\n\r\n                    <div class=\"diminishing-return-graph-footer\">\r\n\r\n                    <div class=\"top-graph-text\"><span class=\"budget-label\">Budget $<\/span><\/div>\r\n                   <div class=\"bottom-graph-text\">  \r\n\r\n                    <span class=\"diminishing-return-legend-item\"><span class=\"diminishing-return-legend-square\">\r\n                        <svg width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n      <rect x=\"0.5\" y=\"0.5\" width=\"11\" height=\"11\"\r\n            fill=\"#d9d9d9\" stroke=\"#000000\" stroke-width=\"1\" \/>\r\n    <\/svg>\r\n                        <\/span> Initial allocation<\/span>\r\n                    <span class=\"diminishing-return-legend-item\">\r\n  <span class=\"diminishing-return-legend-icon diminishing-return-legend-star\" aria-hidden=\"true\">\r\n    <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n      <path d=\"M12 2.6l2.95 6.02 6.64.97-4.8 4.68 1.13 6.61L12 17.8 6.08 20.88l1.13-6.61-4.8-4.68 6.64-.97L12 2.6z\"\r\n            fill=\"#d9d9d9\"\r\n            stroke=\"#131314\"\r\n            stroke-width=\"1.4\"\r\n            stroke-linejoin=\"miter\"\r\n            stroke-linecap=\"butt\"\/>\r\n    <\/svg>\r\n  <\/span>\r\n  Your Budget Shift\r\n<\/span><\/div>\r\n                   \r\n\r\n                <\/div>\r\n                 <\/div>\r\n\r\n\r\n\r\n                            <\/div>\r\n\r\n            <!-- Right Column - Form -->\r\n            <div class=\"diminishing-return-final-right\">\r\n                <div class=\"diminishing-return-form-card\">\r\n                                            <h3 class=\"diminishing-return-form-heading\">Get advice from our experts<\/h3>\r\n                    \r\n                                            <div class=\"diminishing-return-form-paragraph\"><p><span style=\"font-weight: 400;\">We\u2019re looking forward to showing how AI can help<br \/>\nyou optimize your performance marketing setup.<br \/>\nShare your questions or key challenges, and you\u2019ll<br \/>\nreceive personalized insights from our experts.<\/span><\/p>\n<\/div>\r\n                    \r\n                    \r\n                    <!-- Form -->\r\n                    <form class=\"diminishing-return-form\" id=\"diminishing-return-subscribe-form\">\r\n    <div class=\"diminishing-return-form-row\">\r\n        <div class=\"diminishing-return-form-field\">\r\n            <label for=\"diminishing-return-firstname\">First Name <span>*<\/span><\/label>\r\n            <input type=\"text\" id=\"diminishing-return-firstname\" name=\"firstname\" placeholder=\"John\" required>\r\n            <span class=\"diminishing-return-field-hint\">This field is required.<\/span>\r\n        <\/div>\r\n        <div class=\"diminishing-return-form-field\">\r\n            <label for=\"diminishing-return-lastname\">Last Name <span>*<\/span><\/label>\r\n            <input type=\"text\" id=\"diminishing-return-lastname\" name=\"lastname\" placeholder=\"Smith\" required>\r\n            <span class=\"diminishing-return-field-hint\">This field is required.<\/span>\r\n        <\/div>\r\n    <\/div>\r\n    <div class=\"diminishing-return-form-field\">\r\n        <label for=\"diminishing-return-email\">Work Email <span>*<\/span><\/label>\r\n        <input type=\"email\" id=\"diminishing-return-email\" name=\"email\" placeholder=\"john@company.com\" required>\r\n        <span class=\"diminishing-return-email-hint\" style=\"font-size:12px; color:#e53e3e; margin-top:4px;\">Please use your work email address.<\/span>\r\n        <span class=\"diminishing-return-field-hint\">This field is required.<\/span>\r\n    <\/div>\r\n    <div class=\"diminishing-return-form-field\">\r\n        <label for=\"diminishing-return-company\">Company Name <span>*<\/span><\/label>\r\n        <input type=\"text\" id=\"diminishing-return-company\" name=\"company\" placeholder=\"Acme Inc.\" required>\r\n        <span class=\"diminishing-return-field-hint\">This field is required.<\/span>\r\n    <\/div>\r\n\r\n    <div class=\"diminishing-return-form-field\">\r\n        <label>What is your primary KPI? <span>*<\/span><\/label>\r\n        <div class=\"diminishing-return-dropdown\" data-name=\"primary_kpi\">\r\n            <div class=\"diminishing-return-dropdown__selected\">\r\n                <span class=\"diminishing-return-dropdown__text\">Select your primary KPI<\/span>\r\n            <\/div>\r\n            <div class=\"diminishing-return-dropdown__options\">\r\n                                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"ROI\">ROI<\/span>\r\n                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"POAS\">POAS<\/span>\r\n                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"ROAS\">ROAS<\/span>\r\n                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"KUR\">KUR<\/span>\r\n                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"Impressions\">Impressions<\/span>\r\n                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"Clicks\">Clicks<\/span>\r\n                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"Leads\">Leads<\/span>\r\n                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"Purchase_Value\">Purchase Value<\/span>\r\n                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"CPC\">CPC<\/span>\r\n                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"CAC\">CAC<\/span>\r\n                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"CPL\">CPL<\/span>\r\n                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"Sessions\">Sessions<\/span>\r\n                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"Micro_Conversions\">Micro Conversions<\/span>\r\n                                            <span class=\"diminishing-return-dropdown__option\" data-value=\"Other\">Other<\/span>\r\n                                                <\/div>\r\n            <input type=\"hidden\" name=\"primary_kpi\" value=\"\">\r\n            <span class=\"diminishing-return-field-hint\">This field is required.<\/span>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"diminishing-return-form-field radio\">\r\n        <label class=\"diminishing-return-field-label\">How many marketing channels are you currently using? <span>*<\/span><\/label>\r\n        <div class=\"diminishing-return-radio-options-container\">\r\n            <div class=\"diminishing-return-radio-options\" role=\"radiogroup\" aria-label=\"Marketing channels\">\r\n                                                            <input class=\"diminishing-return-radio-input\" type=\"radio\" name=\"marketing_channels\" id=\"mc_1-3\" value=\"1-3\" required>\r\n                        <label class=\"diminishing-return-radio-option\" for=\"mc_1-3\">1-3<\/label>\r\n                                            <input class=\"diminishing-return-radio-input\" type=\"radio\" name=\"marketing_channels\" id=\"mc_4-6\" value=\"4-6\" >\r\n                        <label class=\"diminishing-return-radio-option\" for=\"mc_4-6\">4-6<\/label>\r\n                                            <input class=\"diminishing-return-radio-input\" type=\"radio\" name=\"marketing_channels\" id=\"mc_7-10\" value=\"7-10\" >\r\n                        <label class=\"diminishing-return-radio-option\" for=\"mc_7-10\">7-10<\/label>\r\n                                            <input class=\"diminishing-return-radio-input\" type=\"radio\" name=\"marketing_channels\" id=\"mc_more-than-10\" value=\"More than 10\" >\r\n                        <label class=\"diminishing-return-radio-option\" for=\"mc_more-than-10\">More than 10<\/label>\r\n                                                <\/div>\r\n            <span class=\"diminishing-return-field-hint\">This field is required.<\/span>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"diminishing-return-form-field\">\r\n        <label for=\"diminishing-return-challenges\">Let us know your biggest challenges: <span>*<\/span><\/label>\r\n        <textarea id=\"diminishing-return-challenges\" name=\"challenges\" rows=\"4\" placeholder=\"Tell us about your marketing challenges...\"><\/textarea>\r\n    <\/div>\r\n\r\n    <div class=\"diminishing-return-form-field diminishing-return-checkbox-field\">\r\n        <label class=\"diminishing-return-checkbox-label\">\r\n            <input type=\"checkbox\" name=\"privacy_consent\" value=\"yes\" checked>\r\n            <span class=\"diminishing-return-checkbox-box\">\r\n                <svg class=\"diminishing-return-checkbox-check\" width=\"12\" height=\"10\" viewBox=\"0 0 12 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                    <path d=\"M1 5L4.5 8.5L11 1.5\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n                <\/svg>\r\n            <\/span>\r\n            <span class=\"diminishing-return-checkbox-text\">\r\n                By proceeding, you confirm that you have read and agree to our <a href=\"\/privacy-policy\/\" target=\"_blank\">Privacy policy<\/a>.            <\/span>\r\n            <span class=\"diminishing-return-privacy-hint\">You must agree to receive emails to continue.<\/span>\r\n        <\/label>\r\n    <\/div>\r\n\r\n    <!-- Honeypot -->\r\n    <div style=\"position:absolute;left:-9999px;opacity:0;height:0;overflow:hidden;\" aria-hidden=\"true\">\r\n        <label 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src=\"https:\/\/cdn.jsdelivr.net\/npm\/chart.js\"><\/script>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-acfblocks.php","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-26608","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Diminishing Return Game - Nexoya<\/title>\n<meta name=\"description\" content=\"Do you think you\u2019re really making the right calls on your budget allocation? 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