{"id":26124,"date":"2026-02-05T14:53:12","date_gmt":"2026-02-05T13:53:12","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=26124"},"modified":"2026-02-05T14:53:14","modified_gmt":"2026-02-05T13:53:14","slug":"e-commerce-expo-luca-faloni-solves-the-attribution-dilemma-in-digital-marketing-with-nexoyas-ai-based-co-pilot","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/it\/e-commerce-expo-luca-faloni-solves-the-attribution-dilemma-in-digital-marketing-with-nexoyas-ai-based-co-pilot\/","title":{"rendered":"E-Commerce Expo: Luca Faloni Solves the Attribution Dilemma in Digital Marketing with Nexoya\u2019s AI-Based Co-Pilot"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id26124_e84353-4f{margin-top:120px;margin-bottom:120px;}.kb-row-layout-id26124_e84353-4f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id26124_e84353-4f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id26124_e84353-4f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:120px;padding-bottom:0px;padding-left:120px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id26124_e84353-4f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id26124_e84353-4f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id26124_e84353-4f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id26124_e84353-4f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column26124_4e0517-26 > .kt-inside-inner-col,.kadence-column26124_4e0517-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column26124_4e0517-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column26124_4e0517-26 > .kt-inside-inner-col{flex-direction:column;}.kadence-column26124_4e0517-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column26124_4e0517-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column26124_4e0517-26{position:relative;}@media all and (max-width: 1024px){.kadence-column26124_4e0517-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column26124_4e0517-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column26124_4e0517-26 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p><br><strong>Press Release<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-e-commerce-expo-luca-faloni-solves-the-attribution-dilemma-in-digital-marketing-with-nexoya-s-ai-based-co-pilot\"><strong><strong><strong><strong>E-Commerce Expo: Luca Faloni Solves the Attribution Dilemma in Digital Marketing with Nexoya\u2019s AI-Based Co-Pilot<\/strong><\/strong><\/strong><\/strong><\/h1>\n\n\n\n<p><\/p>\n\n\n\n<p>Using the fast-growing fashion brand as a real-world case, the masterclass will show advertisers how artificial intelligence can be used to improve attribution and optimize digital cross-channel campaigns. It will also demonstrate how this approach can deliver a return on investment of more than 300 percent by driving growth across both online and offline sales.<\/p>\n\n\n\n<p><strong>Zurich and Berlin, February 5, 2026 \u2013 Since 2018,\u00a0<\/strong><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC7NW8CTPVOxAQ2bhzcZ8Tk4-3DhuJ8_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxccASSBAPz-2Bfo06RHOSWaHRziQESSg355CMvNMk3puno0L4IRIzRuCCuBnQY3J5LTkacGY5ZKlaDcfd-2BJR3itbiRxdQK0zY47u3WedTQFJqz4rqIMIs1GT0eO-2ByFTM0gIghxz1JaqI7o-2F4X2lyOsiEZ4VBJUvGYSxpoUxDdG2fgCErWTbiMpJ0XhR1igZ2bJPyqJmnKS8bchOVmIpyxKU-2FQ-3D-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nexoya<\/strong><\/a><strong>\u00a0has been helping its clients analyze and optimize cross-channel digital marketing campaigns. At this year\u2019s\u00a0<\/strong><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC84utcN9hz0kb3tmNBOhI-2Bux9g8HKoFICag-2FHOF-2B-2BLpYloK__xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxccASSBAPz-2Bfo06RHOSWaHRziQESSg355CMvNMk3puno0L4IRIzRuCCuBnQY3J5LTkacGY5ZKlaDcfd-2BJR3itbtzDo5ZF-2BRB2X-2F0U4XPszeNYUwdP-2F60fR58Ivm0YM9rbUxQhT9hsluVuU-2FTjmDX4zNHPiuF1-2Bw9C6G1Rg-2F-2FfEfUslCgMBPYiOInYbGYriECPH0GFZZH-2BzyN5-2BfQ5tBIOdA-3D-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>E-Commerce Berlin Expo<\/strong><\/a><strong>, Germany\u2019s largest B2B e-commerce event, the marketing analytics specialist will present new capabilities and features of its AI-powered platform using a real-world example. In a joint masterclass,\u00a0<\/strong><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rCxztivVDuIBhORTVBld79Dyx5sgfZNXkygXwBh3-2FvPhwj-cA_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxccASSBAPz-2Bfo06RHOSWaHRziQESSg355CMvNMk3puno0L4IRIzRuCCuBnQY3J5LTkacGY5ZKlaDcfd-2BJR3itbtJhL48W7pUTMFesiQaxlnkhKPPC134aRvmqN0JwboVr8p1HobOWLMeJh1KlxxzulBJdFW-2FEZtZbIrEyz-2FbJreJ0LxZduy07YO38lOV0pwQV22opggmBl4U1TvzRDwHUdg-3D-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Luca Faloni<\/strong><\/a><strong>\u00a0and Nexoya will demonstrate what can be achieved with AI-based attribution and optimization of digital advertising campaigns. Under the title \u201c+300% ROI: From Attribution to Action, How Luca Faloni Uses AI to Drive More Effective Media Buying\u201d, the session will share practical insights from Luca Faloni, a well-established retail brand with twelve physical stores and a strong online presence, on how artificial intelligence is used to support smarter, data-driven decision-making in digital marketing.\u00a0<\/strong><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC84utcN9hz0kb3tmNBOhI-2BsjHyv2nT1fXN-2FrGut2eOffKk82yBlRWZtJsQ7xgxL-2FVQ-3D-3DSGbm_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxccASSBAPz-2Bfo06RHOSWaHRziQESSg355CMvNMk3puno0L4IRIzRuCCuBnQY3J5LTkacGY5ZKlaDcfd-2BJR3itblv-2F-2BeTs-2BEAmeZRuJjc0Q-2Bnom56qouOXhfoOv0yh-2FvYyctVmDIqnH38XCL42LEQzYjaEOkV3ifKfVyf9kK2xaIHIjcIz1v3fNOkqPLH-2BbcqsSyjICksUPGZpqC1gp2WT-2Fg-3D-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The masterclass<\/strong><\/a><strong>\u00a0will take place on February 17, 2026, from 11:00 to 11:30 a.m., in Track M1 (Room Beta 2). Visitors can meet the Nexoya team at booth D16.<\/strong><\/p>\n\n\n\n<p>Together with Nexoya, Luca Faloni\u2019s Chief Operating Officer Philipp Mensch will demonstrate how the true incremental impact of digital marketing on online and offline sales can be measured and attributed. Participants will learn how these insights subsequently made it possible to automatically manage forecasts and optimization decisions across SEA, paid social, and display channels. They will also learn how this approach can drive a return on investment of more than 300 percent.<\/p>\n\n\n\n<p><strong><strong><strong><strong><strong>Existing Attribution Models Are No Longer Sufficient<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>The evaluation of advertising measures, known as attribution, is today associated with significant uncertainty. Data protection regulations and technical limitations have led to a decline in measurable signals. As a result, performance marketing teams are missing critical data for analysis, optimization, and planning. In addition, cross-platform inconsistencies arise. Different providers such as Meta, TikTok, Google, or Adobe report divergent results. This makes it increasingly difficult for marketing teams to make well-founded decisions and allocate budgets efficiently.<\/p>\n\n\n\n<p><strong>The Solution: Regression Models with Automated AI-Based Budget Optimization<\/strong><\/p>\n\n\n\n<p>Stephan Lindau, Account Manager at Nexoya, explains: \u201cNexoya addresses this challenge with a modern, regression-based attribution solution. Historical campaign data across all channels is analyzed to make the impact of individual tactics on sales visible, without any use of personal tracking or pixels. The insights gained then flow directly into AI-based optimization and budget allocation.\u201d<\/p>\n\n\n\n<p>The result is a reliable decision-making foundation and a practical, data-driven approach to performance marketing optimization.<\/p>\n\n\n\n<p>Marco Hochstrasser, Co-Founder and CEO of Nexoya, adds: \u201cWe do not simply offer advertisers an analytics solution. We provide a true co-pilot that attributes sales and delivers intelligent cross-channel recommendations that can be implemented directly in the system with a single click. This enables the Luca Faloni marketing team to manage its cross-channel campaigns with a clear data foundation and informed, forward-looking budget decisions, even in today\u2019s rapidly changing advertising landscape.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Masterclass: \u201c+300% ROI: From Attribution to Action, How Luca Faloni Uses AI to Drive More Effective Media Buying\u201d<\/strong><\/p>\n\n\n\n<p>February 17, 2026<br>11:00 to 11:30 a.m.<br>Track M1 (Room Beta 2)<\/p>\n\n\n\n<p>Speakers<\/p>\n\n\n\n<p>Philipp Mensch is Chief Operating Officer at Luca Faloni. Since joining the company in 2020 as Head of Growth, he has played a key role in the brand\u2019s successful growth story.<\/p>\n\n\n\n<p>Stephan Lindau is an Account Manager at Nexoya with more than seven years of experience in sales and marketing. Prior to joining Nexoya, he worked as an Account Manager at Google.<\/p>\n\n\n\n<p>Registration for the Masterclass:<br><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC84utcN9hz0kb3tmNBOhI-2Bta3NwFN4cxcoEmNHR9vuzt9Wgdsidr-2BjnlNh-2FMAlzCMA-3D-3DIQUu_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxccASSBAPz-2Bfo06RHOSWaHRziQESSg355CMvNMk3puno0L4IRIzRuCCuBnQY3J5LTkacGY5ZKlaDcfd-2BJR3itbg7CXzSNsrLPxF-2Fg84Mz97E2lU2byeCFRnBXkyFZAeDQFK3U1VHa-2Bf0alyCggEoJC5eHjdKTRCuVmNnjAU8nT2sU9WqBT-2Fi-2B0Or-2BZLY5QxFijUofWpj1vRsT3wQ29-2FXKMw-3D-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><u>ecommerceberlin.com\/masterclasses<\/u><\/a><\/p>\n\n\n\n<p><strong>E-Commerce Berlin Expo<\/strong><br>February 17 and 18, 2026<br>Messe Berlin<br>Messedamm 22<br>14055 Berlin<br>Germany<br><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC84utcN9hz0kb3tmNBOhI-2BvyNJrM9qu0v-2FJQFcNdgWTwstHP_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxccASSBAPz-2Bfo06RHOSWaHRziQESSg355CMvNMk3puno0L4IRIzRuCCuBnQY3J5LTkacGY5ZKlaDcfd-2BJR3itbugLpOWz1PzDo2M3kMnedUyHQIRBBepeJMkyWkMW46zP7GWNzzY86kN4ZSDm6DQKHVXwNsY2ZJpp1gggRg8VnYWfTDo3HwVAIYQfNB99JIeMaG6gVUh5o10a3I6oqKr-2FpA-3D-3D\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerceberlin.de<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Visitors can find the Nexoya team at booth D16.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-image-material\"><strong><strong>Image material<\/strong><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DMEXCO-2024-Nexoya-team-1-300x200.jpg\" alt=\"DMEXCO-2024-Nexoya-team\" class=\"wp-image-23079\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DMEXCO-2024-Nexoya-team-1-300x200.jpg 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DMEXCO-2024-Nexoya-team-1-1024x683.jpg 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DMEXCO-2024-Nexoya-team-1-768x512.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DMEXCO-2024-Nexoya-team-1-1536x1024.jpg 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DMEXCO-2024-Nexoya-team-1-2048x1365.jpg 2048w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DMEXCO-2024-Nexoya-team-1-254x169.jpg 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DMEXCO-2024-Nexoya-team-1-1110x738.jpg 1110w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DMEXCO-2024-Nexoya-team-1-350x233.jpg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">The Nexoya team demonstrates the capabilities of its AI-based marketing analytics platform to interested visitors at booth D16 (photo: Nexoya).<br>Download:\u00a0<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC5oZRNANcQMHiB9sOaRiA8qv-2FFaBh-2FjtlwMwR-2B-2BXQH4b6R8MnAHEAXuHSzwFNAlXK3dCd9yo9EM-2FH6KCkKxb0f6UDsCnAR1oC39x-2B7wmo5EC78YF_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxccASSBAPz-2Bfo06RHOSWaHRziQESSg355CMvNMk3puno0L4IRIzRuCCuBnQY3J5LTkacGY5ZKlaDcfd-2BJR3itbuwQFq1bJtY79nkCyg4HZwez4kbwIP16oDrJFI5Ee6jp1rqOZci2CCpy56UBikzcX0VWjEudsdVazuxmAMSKNnanfx5bgu2zZScDhY0qrD-2Bz3K0BEKcKs4DdIWLozS089g-3D-3D\" target=\"_blank\" rel=\"noreferrer noopener\">www.nexoya.com\/wp-content\/uploads\/2025\/07\/DMEXCO-2024-Nexoya-team-1-scaled.jpg<\/a>\u00a0<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/08\/Stephan-Lindau-Bild-2-3-200x300.jpeg\" alt=\"Stephan Lindau\" class=\"wp-image-23088\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/08\/Stephan-Lindau-Bild-2-3-200x300.jpeg 200w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/08\/Stephan-Lindau-Bild-2-3-683x1024.jpeg 683w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/08\/Stephan-Lindau-Bild-2-3-254x381.jpeg 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/08\/Stephan-Lindau-Bild-2-3-350x525.jpeg 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/08\/Stephan-Lindau-Bild-2-3.jpeg 724w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption class=\"wp-element-caption\">Stephan Lindau is an account manager at Nexoya (photo: Nexoya).<br>Download:\u00a0<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC5oZRNANcQMHiB9sOaRiA8qv-2FFaBh-2FjtlwMwR-2B-2BXQH4by-2BpprAJLQnbxZMlabgyUzqQmYFWRuxOY2NtoZ0IXusvNc2z6Y9OU-2BWSYANUmSwneSaXB_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxccASSBAPz-2Bfo06RHOSWaHRziQESSg355CMvNMk3puno0L4IRIzRuCCuBnQY3J5LTkacGY5ZKlaDcfd-2BJR3itbovsMtVvVVUfRNlnFvxxomUkuncjjr4J215MkJXOKsefDMhQGik0czoAI2VY-2Ft1vGQpriIO-2B-2Fzwdewo8aeEXdoU0KRvs1WjjDLymn21u9YF-2BEze8fXFe0AWHyFrM22QvQw-3D-3D\" target=\"_blank\" rel=\"noreferrer noopener\">www.nexoya.com\/wp-content\/uploads\/2025\/08\/Stephan-Lindau-Bild-2-3.jpeg<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-nexoya\"><strong><strong><strong><strong>About Nexoya<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>The marketing analytics company Nexoya Ltd., based in Zurich, Berlin, and Milan, has been providing automated analyses for the digital marketing of medium-sized and large companies since 2018 \u2013 in a user-friendly and data protection-compliant manner. Based on machine learning, the SaaS platform \u201cnexoya Marketing Analytics\u201d optimizes multi-channel marketing campaigns: To do this, the solution aggregates key figures from various channels such as Google Ads, Meta, or LinkedIn, presents them clearly, and monitors the key figures. Based on the data collected and using artificial intelligence (predictive analytics), Nexoya then optimizes campaign budgets. The solution thus relieves marketing teams of routine operational tasks, simplifies automated, data-driven decisions, and reduces marketing costs by up to 30 percent. Nexoya only collects non-personalized data, which is stored in certified Swiss data centers. Its customers include well-known companies such as Yuh, Generali, Swisscom, and Z\u00fcrcher Kantonalbank (ZKB) in Switzerland, Yello Strom, and bike-components in Germany, and Vodafone, Italo, Ita Airways, Facile, and Scholl in Italy.\u00a0<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC7NW8CTPVOxAQ2bhzcZ8Tk4-3DeRb2_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxccASSBAPz-2Bfo06RHOSWaHRziQESSg355CMvNMk3puno0L4IRIzRuCCuBnQY3J5LTkacGY5ZKlaDcfd-2BJR3itbj7TUwHvlyiJs-2F9evizWdFRwQqrDLsWE2djaz899ZeV2QEeD6k5O0-2FAnx39TvXUSLkD5NJQMz8TDmKoRXgxB9WCLSJXtUB4iEJdin7Iq0BR3TIJhWofRpawioLJI7Zw9CA-3D-3D\" target=\"_blank\" rel=\"noreferrer noopener\">www.nexoya.com<\/a><\/p>\n\n\n\n<p><strong><strong><strong>Press contact<\/strong><\/strong><\/strong><br>Sabrina Ortmann, Nexoya<br>Phone: +49 30 54909240<br>E-Mail: press@nexoya.com<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press Release E-Commerce Expo: Luca Faloni Solves the Attribution Dilemma in Digital Marketing with Nexoya\u2019s AI-Based Co-Pilot Using the fast-growing fashion brand as a real-world case, the masterclass will show advertisers how artificial intelligence can be used to improve attribution and optimize digital cross-channel campaigns. It will also demonstrate how this approach can deliver a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23079,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-feature.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-26124","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>E-Commerce Expo: Luca Faloni Solves the Attribution Dilemma in Digital Marketing with Nexoya\u2019s AI-Based Co-Pilot - Nexoya<\/title>\n<meta name=\"description\" content=\"Together with Nexoya, Luca Faloni\u2019s Chief Operating Officer Philipp Mensch will demonstrate how the true incremental impact of digital marketing on online and offline sales can be measured and attributed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/e-commerce-expo-luca-faloni-solves-the-attribution-dilemma-in-digital-marketing-with-nexoyas-ai-based-co-pilot\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce Expo: Luca Faloni Solves the Attribution Dilemma in Digital Marketing with Nexoya\u2019s AI-Based Co-Pilot\" \/>\n<meta property=\"og:description\" content=\"Together with Nexoya, Luca Faloni\u2019s Chief Operating Officer Philipp Mensch will demonstrate how the true incremental impact of digital marketing on online and offline sales can be measured and attributed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/e-commerce-expo-luca-faloni-solves-the-attribution-dilemma-in-digital-marketing-with-nexoyas-ai-based-co-pilot\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T13:53:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DMEXCO-2024-Nexoya-team-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/e-commerce-expo-luca-faloni-solves-the-attribution-dilemma-in-digital-marketing-with-nexoyas-ai-based-co-pilot\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/e-commerce-expo-luca-faloni-solves-the-attribution-dilemma-in-digital-marketing-with-nexoyas-ai-based-co-pilot\\\/\",\"name\":\"E-Commerce Expo: Luca Faloni Solves the Attribution Dilemma in Digital Marketing with Nexoya\u2019s AI-Based Co-Pilot - 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