{"id":23847,"date":"2025-10-23T13:00:47","date_gmt":"2025-10-23T12:00:47","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=23847"},"modified":"2025-10-23T13:00:48","modified_gmt":"2025-10-23T12:00:48","slug":"technological-breakthrough-in-marketing-attribution-with-nexoyas-new-attribution-feature-generali-achieves-over-18-more-online-leads","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/it\/technological-breakthrough-in-marketing-attribution-with-nexoyas-new-attribution-feature-generali-achieves-over-18-more-online-leads\/","title":{"rendered":"Technological breakthrough in marketing attribution: With Nexoya\u2019s new \u201cAttribution\u201d feature, Generali achieves over 18% more online leads"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id23847_541a7c-b5{margin-top:120px;margin-bottom:120px;}.kb-row-layout-id23847_541a7c-b5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id23847_541a7c-b5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id23847_541a7c-b5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:120px;padding-bottom:0px;padding-left:120px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id23847_541a7c-b5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id23847_541a7c-b5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id23847_541a7c-b5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id23847_541a7c-b5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column23847_b862d4-cc > .kt-inside-inner-col,.kadence-column23847_b862d4-cc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column23847_b862d4-cc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column23847_b862d4-cc > .kt-inside-inner-col{flex-direction:column;}.kadence-column23847_b862d4-cc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column23847_b862d4-cc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column23847_b862d4-cc{position:relative;}@media all and (max-width: 1024px){.kadence-column23847_b862d4-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column23847_b862d4-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column23847_b862d4-cc inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p><br><strong>Press Release<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-technological-breakthrough-in-marketing-attribution-with-nexoya-s-new-attribution-feature-generali-achieves-over-18-more-online-leads\"><strong><strong>Technological breakthrough in marketing attribution: With Nexoya\u2019s new \u201cAttribution\u201d feature, Generali achieves over 18% more online leads<\/strong><\/strong><\/h1>\n\n\n\n<p><br>The new Attribution feature enables finely tuned, cross-channel campaign optimization without relying on cookies or pixels. Around 200 marketing professionals attended DMEXCO to learn how Generali Austria is putting it into practice.<\/p>\n\n\n\n<p><strong><strong>Zurich and Berlin, October 15, 2025 \u2013 Since its founding in 2018,\u00a0<\/strong><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rCyOXf8DtmkKvqRe-2FwHQy4nc-3DXLhu_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxOGhCRm4IjjVvEPnIuVIRRTNiQTrq-2FMKG-2FLleyXTYqmRjDbEtoaFDI-2BZLk9mNEfWGBlXep-2BJwYj8Bxr9AVVLVD6CYpFIzrB7lMJ6bqrrGHtN2zRBz-2Bdvz4-2FsN7bu8lTnebmoK65fVXqfGtHtSJoTEs7k0Wy-2BJezK072xfaxhcaPU5vVGKPt6RL8dH9v8GY-2FPtYihZaENxjc3oEztQQINQn3R7inUTfAe7TkN0kwXXMQo-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nexoya<\/strong><\/a><strong>\u00a0has been a pioneer in AI-driven performance marketing solutions. With its latest feature, the SaaS company has now solved one of the industry\u2019s biggest challenges: the attribution dilemma. The new privacy-compliant \u201cAttribution\u201d functionality overcomes the limitations of cookie- and pixel-based analytics, enabling more accurate planning and optimization of advertising budgets across all marketing channels. This innovative functionality is based on a regression model: by analyzing historical time series data, updated monthly, the system can statistically reconstruct the real impact of each channel &#8211; without relying on cookies or pixels. Weekly automated experiments further refine the regression, representing a completely new approach. Among the first success stories is\u00a0<\/strong><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC0XZ7-2FUCUWFfImE-2Fuit241TwfyrGrCxUW3jvCKoIfS8v7oaK_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxOGhCRm4IjjVvEPnIuVIRRTNiQTrq-2FMKG-2FLleyXTYqmRjDbEtoaFDI-2BZLk9mNEfWGBlXep-2BJwYj8Bxr9AVVLVDyAqaW98DJ6E6XVaygdZSs2DscyXRbAqxe6t7iHF3GH6e10-2Ba1mZ-2F8Cekor6WegLrfLOzrKSTAZ07yOiWRmZNG87AsTR-2FyL2gKQCV20H1krKdBN8Ec-2Begpe7ZSuDMmf7tG71fe82ch6BC-2FCgYnP9sC4-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Generali Austria<\/strong><\/a><strong>, which increased its measured online leads in the CRM by 18.8 percent within just a few months. The strong interest from nearly 200 participants during\u00a0<\/strong><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC3pMoSx7DsBMTy7Hv9z30RxMzOgYh-2B6zgm-2F0ojCrX9Tci9I12jxXnPOSRftYD9uUUCNK-2FX8GdtdTsEl-2Fs00tThc-3DLT6W_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxOGhCRm4IjjVvEPnIuVIRRTNiQTrq-2FMKG-2FLleyXTYqmRjDbEtoaFDI-2BZLk9mNEfWGBlXep-2BJwYj8Bxr9AVVLVD8rTzvkQ5C33OsExqHx91Y3C18lw1imPWHkTIqNX71v8luTG49eEdo-2BXpRrsxWmylWFxuD-2Bm3nhdoYV2o0gEg2wZ-2Fd5rkwqUKmftDi9b5VTjoC-2FwEOMKX1cbnj0Bj9w4Ndsr5yxWxqGaKvH2JRCRCm8-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nexoya and Generali\u2019s joint masterclass<\/strong><\/a><strong>\u00a0at DMEXCO 2025 demonstrates the relevance of this breakthrough.<\/strong><\/strong><\/p>\n\n\n\n<p>Measuring the true effectiveness of advertising campaigns &#8211; known as attribution &#8211; is becoming increasingly difficult. With growing technical and regulatory restrictions on cookies, marketing teams lack crucial data, while platforms such as Meta, TikTok, and Google often deliver contradictory results. Traditional attribution models no longer provide reliable insights for data-driven decision-making or efficient budget allocation. To tackle these challenges, Nexoya developed \u201cAttribution\u201d, a new feature for its AI-based platform that delivers actionable, real-time insights. Each week, customers receive updated, one-click budget and goal recommendations for all campaigns across all channels.<\/p>\n\n\n\n<p>Roger Gatti, VP of Product and Marketing at Nexoya, explains: \u201cMarketing teams today face fragmented and often unreliable data. According to the MMA Global 2025 survey, more than 61 percent of marketers no longer trust their attribution metrics. With this new Attribution feature, Nexoya provides an innovative and transparent tool that simplifies daily decision-making for CMOs and opens new opportunities for growth and competitiveness.\u201d This new feature, powered by AI and machine learning, significantly boosts campaign performance. Marketing teams are empowered to make more informed and precise decisions &#8211; even in complex or unexpected situations. That\u2019s because they\u2019re supported by a comprehensive view that considers the real-world context of campaigns, both for performance forecasting and optimization.<\/p>\n\n\n\n<p><strong><strong>Achieving more than 18 percent increase in online leads in practice<\/strong><\/strong><\/p>\n\n\n\n<p>The potential of Nexoya\u2019s new feature has already been proven in practice. Generali Austria, alongside Yuh, was one of the first clients to adopt the solution. At this year\u2019s DMEXCO, Generali Austria and Nexoya demonstrated how combining Attribution with AI-based budget optimization and simulation can significantly improve digital advertising performance.<\/p>\n\n\n\n<p>Romina Knaus, Digital Media Manager at Generali Austria, says: \u201cWith Nexoya, we generated 18.8 percent more online leads thanks to the innovative Attribution method. Nexoya\u2019s data-driven insights eliminate guesswork and help us improve performance. We see Nexoya as a trusted partner driving innovation.\u201d<\/p>\n\n\n\n<p>Marco Hochstrasser, Co-founder and CEO of Nexoya, adds: \u201cWe\u2019ve poured our hearts into this development. What we\u2019re launching is not just another attribution tool &#8211; it\u2019s a true paradigm shift. For the first time, we\u2019re combining statistical attribution with weekly mini-experiments that directly optimize budgets and bids across more than 40 platforms. This interaction changes everything: marketing teams don\u2019t just get numbers &#8211; they get a co-pilot that continuously learns, acts immediately, and invests budgets where they truly have impact. We\u2019re convinced this will change the market.\u201d<\/p>\n\n\n\n<p><strong>More information<\/strong><\/p>\n\n\n\n<p>Nexoya\u2019s new \u201cAttribution\u201d feature:<br><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rCwt03mg82Gc7UUIjH0dAeqzGQ-2By18rij0dZvGpt79nag1JDT_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxOGhCRm4IjjVvEPnIuVIRRTNiQTrq-2FMKG-2FLleyXTYqmRjDbEtoaFDI-2BZLk9mNEfWGBlXep-2BJwYj8Bxr9AVVLVD3M88nUzP4AxsmH7ESp56Ga3Dn2pe1q2TV-2B97srEMwCtRn6V7FXTmPSID59r32GY9V4Ioui1bmALMmlHCSgmKdGo-2B2-2F6GiLRFfo7F2-2FtwyKEnjZ3DBkLD0WgAbgGbfEnhkTv-2B0SzrfEHGPct2l65soU-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><u>https:\/\/www.nexoya.com\/attribution\/<\/u><\/a>&nbsp;<\/p>\n\n\n\n<p>Recording of the DMEXCO masterclass by Nexoya and Generali Austria:<br><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC-2F1-2BCpO3WlyXTtwSAvPs05QaSTIJ1v8wlte0coWH5vXw6TNg_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxOGhCRm4IjjVvEPnIuVIRRTNiQTrq-2FMKG-2FLleyXTYqmRjDbEtoaFDI-2BZLk9mNEfWGBlXep-2BJwYj8Bxr9AVVLVD0ltL7NE3AYYzMYprLSfxSHhxMLs08l-2Fcs71-2Bl5snsNaGjSebjOYTsT87Bu3GNZ8-2BoPRtbdcvvaEVCoJywetnoeNqAShrgsfOzpYG-2BKDeIRfXdDssZXCNSKxBHTreXeVLlSHJgwkl-2FEBZbcTKDZfWmI-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><u>https:\/\/l.nexoya.com\/hhbpy7nh<\/u><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-image-material\"><strong><strong>Image material<\/strong><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-300x200.jpg\" alt=\"Masterclass-Generali-AT-DMEXCO-2025\" class=\"wp-image-23464\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-300x200.jpg 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-1024x683.jpg 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-768x512.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-1536x1024.jpg 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-2048x1365.jpg 2048w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-254x169.jpg 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-1110x738.jpg 1110w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-350x233.jpg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">Marco Hochstrasser, CEO and Co-founder of Nexoya, and Romina Knaus, Digital Media Manager at Generali Austria, presenting the new Attribution feature at DMEXCO 2025 (Photo: Nexoya).<br>Download:<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC5oZRNANcQMHiB9sOaRiA8qv-2FFaBh-2FjtlwMwR-2B-2BXQH4bWx5cqSkTtvCnXXAZP2Umc2xv-2B-2Bl5gwEJ0OT1qmt2fZc-3Dt7BM_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxOGhCRm4IjjVvEPnIuVIRRTNiQTrq-2FMKG-2FLleyXTYqmRjDbEtoaFDI-2BZLk9mNEfWGBlXep-2BJwYj8Bxr9AVVLVD-2FiAKsNjOtT1hgOJwXZsIq-2BeU1MhC9NtMOhbiRASTe-2BBRrisnMBvLPSqm5TFAa-2FIq5KRk-2FAa9TMVhY36z9xxW2hcvAP8FDaKZVFKwFQU-2By3vrZwW0ysIUX6rtMnkdSxXjfctEbYESc4jXfa-2FFoRn8Zo-3D\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-scaled.jpg<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"205\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-insights-Nexoya-UI-300x205.png\" alt=\"Attribution-insights-Nexoya-UI\" class=\"wp-image-23470\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-insights-Nexoya-UI-300x205.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-insights-Nexoya-UI-1024x700.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-insights-Nexoya-UI-768x525.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-insights-Nexoya-UI-1536x1049.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-insights-Nexoya-UI-2048x1399.png 2048w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-insights-Nexoya-UI-254x174.png 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-insights-Nexoya-UI-350x239.png 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">Insights into Attribution \u2013 Nexoya platform demo account (Graphic: Nexoya).<br>Download:<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC5oZRNANcQMHiB9sOaRiA8qv-2FFaBh-2FjtlwMwR-2B-2BXQH4bqj6zFye4DWIRj2C8J3I4hp-2ByivqYsfBZN1H8OjB06qJoAkU90S7WMs5nIugO71wYitot_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxOGhCRm4IjjVvEPnIuVIRRTNiQTrq-2FMKG-2FLleyXTYqmRjDbEtoaFDI-2BZLk9mNEfWGBlXep-2BJwYj8Bxr9AVVLVD-2FYgkH1XUbwlIn0EYhoBI9uNmdDeXz2Eprvtm252sjIprpgNtO0gD2CI41Dfu7evaRPWp2BUgCNH1GK-2FImtnkiRsoKY4840CC9m4qjjBRUrcyb-2BgbuWh3-2BJQzrdzIfUK-2FfgIBcrrhOxNJj0dyJmu-2FYQ-3D\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-insights-Nexoya-UI.png<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"128\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Traditional-Attribution-vs-Nexoya-Attribution-EN-1-300x128.png\" alt=\"Traditional-Attribution-vs-Nexoya-Attribution-EN\" class=\"wp-image-23852\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Traditional-Attribution-vs-Nexoya-Attribution-EN-1-300x128.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Traditional-Attribution-vs-Nexoya-Attribution-EN-1-1024x437.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Traditional-Attribution-vs-Nexoya-Attribution-EN-1-768x327.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Traditional-Attribution-vs-Nexoya-Attribution-EN-1-254x108.png 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Traditional-Attribution-vs-Nexoya-Attribution-EN-1-350x149.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Traditional-Attribution-vs-Nexoya-Attribution-EN-1.png 1372w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">Traditional Attribution vs. Nexoya Attribution (Graphic: Nexoya).<br>Download:<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC5oZRNANcQMHiB9sOaRiA8qv-2FFaBh-2FjtlwMwR-2B-2BXQH4b9zl4jo0JLxEW5A-2B2gw5dOWPf5nHh2YNkwLZ1i0L5wEkvulpEPRRtP6uDcFkyatvqiN3GFxT6-2FVLeJd5kyE-2BbDw-3D-3D8Qx0_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxOGhCRm4IjjVvEPnIuVIRRTNiQTrq-2FMKG-2FLleyXTYqmRjDbEtoaFDI-2BZLk9mNEfWGBlXep-2BJwYj8Bxr9AVVLVD6OThoylJ3EpzJEpyjx2LTAK2yI44pc7zZze0HYXWZBQe0jkuGZZKOT4q31s-2B-2B-2Fbwn8x8L860Qic9s2ZgehkA4ee-2Bj4GbSq-2BQrXQmMFyEBeE1BDeo5FMYxXeuZ2lgsZRVKlKzRYJTaUPkdGXx2m058c-3D\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0<\/a><a href=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Traditional-Attribution-vs-Nexoya-Attribution-EN-1.png\">https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Traditional-Attribution-vs-Nexoya-Attribution-EN-1.png<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"164\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-how-it-works-Nexoya-300x164.png\" alt=\"Attribution-how-it-works-Nexoya\" class=\"wp-image-23488\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-how-it-works-Nexoya-300x164.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-how-it-works-Nexoya-1024x560.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-how-it-works-Nexoya-768x420.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-how-it-works-Nexoya-254x139.png 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-how-it-works-Nexoya-350x191.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-how-it-works-Nexoya.png 1459w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">How Nexoya\u2019s Attribution works (Graphic: Nexoya).<br>Download:<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC5oZRNANcQMHiB9sOaRiA8qv-2FFaBh-2FjtlwMwR-2B-2BXQH4bqj6zFye4DWIRj2C8J3I4hvipL5saXSsEkReajdhmbUIw8IhcWdq4JOlmxIpC0fE5_F5S_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxOGhCRm4IjjVvEPnIuVIRRTNiQTrq-2FMKG-2FLleyXTYqmRjDbEtoaFDI-2BZLk9mNEfWGBlXep-2BJwYj8Bxr9AVVLVD-2Ft7xdmxECSXqw0gcSf2WSpgzHlAL32ktV6Y-2F-2FKRw1VS89rZb5lrWSlsT4EwRvJ15xnZtGLl2h0q3EhYtqZTJXpgLkEOxqkGDvqu-2F-2BwIIuuRudZhDfhBCTGXqc6GSDtRM7Py1TmOrXi11GJhEqoMtzs-3D\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0www.nexoya.com\/wp-content\/uploads\/2025\/09\/Attribution-how-it-works-Nexoya.png<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-nexoya\"><strong><strong><strong><strong>About Nexoya<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>The marketing analytics company Nexoya Ltd., based in Zurich, Berlin, and Milan, has been providing automated analyses for the digital marketing of medium-sized and large companies since 2018 \u2013 in a user-friendly and data protection-compliant manner. Based on machine learning, the SaaS platform \u201cnexoya Marketing Analytics\u201d optimizes multi-channel marketing campaigns: To do this, the solution aggregates key figures from various channels such as Google Ads, Meta, or LinkedIn, presents them clearly, and monitors the key figures. Based on the data collected and using artificial intelligence (predictive analytics), Nexoya then optimizes campaign budgets. The solution thus relieves marketing teams of routine operational tasks, simplifies automated, data-driven decisions, and reduces marketing costs by up to 30 percent. Nexoya only collects non-personalized data, which is stored in certified Swiss data centers. Its customers include well-known companies such as Yuh, Generali, Swisscom, and Z\u00fcrcher Kantonalbank (ZKB) in Switzerland, Magix Software, Yello Strom, and bike-components in Germany, and Vodafone, Italo, Ita Airways, Facile, and Scholl in Italy.\u00a0<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC7NW8CTPVOxAQ2bhzcZ8Tk4-3DKZJX_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxOGhCRm4IjjVvEPnIuVIRRTNiQTrq-2FMKG-2FLleyXTYqmRjDbEtoaFDI-2BZLk9mNEfWGBlXep-2BJwYj8Bxr9AVVLVD2Gd-2FV0muekRArKMK8QYvxh9gnHqXOF-2FMOxQopXpigKdKbJApvJ-2Bu0hWtUjkc4BN4ZvI87JRL5t1oW2WT63YWjgpcB1Mss33PHd3dHkBpw7mKCdwIMq9kWfO9bNBwcVKPJ3Yw0TAOnprAQYfBwlYZcY-3D\" target=\"_blank\" rel=\"noreferrer noopener\">www.nexoya.com<\/a><\/p>\n\n\n\n<p><strong><strong><strong>Press contact<\/strong><\/strong><\/strong><br>Sabrina Ortmann, Nexoya<br>Phone: +49 30 54909240<br>E-Mail: press@nexoya.com<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press Release Technological breakthrough in marketing attribution: With Nexoya\u2019s new \u201cAttribution\u201d feature, Generali achieves over 18% more online leads The new Attribution feature enables finely tuned, cross-channel campaign optimization without relying on cookies or pixels. Around 200 marketing professionals attended DMEXCO to learn how Generali Austria is putting it into practice. Zurich and Berlin, October [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23461,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-feature.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-23847","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Technological breakthrough in marketing attribution: With Nexoya\u2019s new \u201cAttribution\u201d feature, Generali achieves over 18% more online leads - Nexoya<\/title>\n<meta name=\"description\" content=\"The new Attribution feature enables finely tuned, cross-channel campaign optimization without relying on cookies or pixels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/technological-breakthrough-in-marketing-attribution-with-nexoyas-new-attribution-feature-generali-achieves-over-18-more-online-leads\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technological breakthrough in marketing attribution: With Nexoya\u2019s new \u201cAttribution\u201d feature, Generali achieves over 18% more online leads\" \/>\n<meta property=\"og:description\" content=\"The new Attribution feature enables finely tuned, cross-channel campaign optimization without relying on cookies or pixels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/technological-breakthrough-in-marketing-attribution-with-nexoyas-new-attribution-feature-generali-achieves-over-18-more-online-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-23T12:00:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Romina-x-Marco-e1759924152276.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"862\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/technological-breakthrough-in-marketing-attribution-with-nexoyas-new-attribution-feature-generali-achieves-over-18-more-online-leads\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/technological-breakthrough-in-marketing-attribution-with-nexoyas-new-attribution-feature-generali-achieves-over-18-more-online-leads\\\/\",\"name\":\"Technological breakthrough in marketing attribution: With Nexoya\u2019s new \u201cAttribution\u201d feature, Generali achieves over 18% more online leads - 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