{"id":23477,"date":"2025-09-22T16:15:15","date_gmt":"2025-09-22T15:15:15","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=23477"},"modified":"2025-09-24T14:40:18","modified_gmt":"2025-09-24T13:40:18","slug":"masterclass-replay-generali-nexoya-dmexco","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/it\/masterclass-replay-generali-nexoya-dmexco\/","title":{"rendered":"From Attribution Chaos to +18.8% More Leads DMEXCO 2025"},"content":{"rendered":"\r\n\r\n<section class=\"video-left-flexcontent-right  \">\r\n\r\n\r\n\t\r\n\t<div class=\"is-container\">\r\n\r\n\r\n\t\t<h2> From Attribution Chaos to +18.8% More Leads:  How Generali Cracked Cross-Channel Optimization with AI <\/h2> \r\n\r\n\t\t<div class=\"content\">\r\n\t\t\t<div class=\"left\">\r\n\t\t\t\t<div class=\"video-iframe\">\r\n\t\t\t\t\t<div class=\"video169\">\r\n\t\t\t\t\t\t<iframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/gLvMIuz3U_M?si=kZ_zq5C6qxq_YNgP\" title=\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"right\">\r\n\r\n\t        \t<div class=\"w_content\">\r\n\t        \t\t<p>You\u2019ll learn how to:<\/p>\n<ul>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">\u00a0Cut through attribution chaos with a regression-based model<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">\u00a0Activate first-party data across walled gardens pixel- &amp; cookie-free<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Use AI to automatically shift budgets toward what truly drives incremental growth.<\/li>\n<\/ul>\n\t        \t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n\r\n<\/section>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-acfblocks.php","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-23477","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Attribution Chaos to +18.8% More Leads DMEXCO 2025 - Nexoya<\/title>\n<meta name=\"description\" content=\"Attribution is broken. GA4, Meta, TikTok, Gads and analytics\/MTA dashboards all tell you different stories.Generali Austria decided to stop guessing. By building a digital-first attribution model and pairing it with AI-driven budget automation, they unlocked +18.8% more leads without spending more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/masterclass-replay-generali-nexoya-dmexco\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Attribution Chaos to +18.8% More Leads DMEXCO 2025\" \/>\n<meta property=\"og:description\" content=\"Attribution is broken. GA4, Meta, TikTok, Gads and analytics\/MTA dashboards all tell you different stories.Generali Austria decided to stop guessing. 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