{"id":23422,"date":"2025-09-16T16:22:05","date_gmt":"2025-09-16T15:22:05","guid":{"rendered":"https:\/\/www.nexoya.com\/attribution\/"},"modified":"2025-09-24T13:18:55","modified_gmt":"2025-09-24T12:18:55","slug":"attribution","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/it\/attribution\/","title":{"rendered":"Attribution"},"content":{"rendered":"<section class=\"attribution-hero\">\r\n    <div class=\"attribution-container\">\r\n        <!-- Left Content -->\r\n        <div class=\"attribution-content\">\r\n            <h1 class=\"hero-attribution-heading\">La novit\u00e0 sull&#8217;attribuzione che stavi aspettando<\/h1>\r\n            <p class=\"attribution-subtext\">\r\n        <span class=\"attribution-highlight\">Un modello di attribuzione integrato, privacy-safe e basato sui tuoi dati che ti d\u00e0 insights azionabili \u2013 subito. Senza pixel e senza cookies.        <\/span>\r\n            <\/p>\r\n            <p class=\"attribution-description\">Sei stanco di vedere che i pixel delle piattaforme adv si prendano il merito delle tue conversioni?  \r\nCon l\u2019Attribuzione AI-powered di Nexoya hai insights imparziali e utilizzabili su tutti i canali \u2013 senza pixel, senza attese, senza congetture. <\/p>\r\n            <a href=\"https:\/\/www.nexoya.com\/it\/meet-marco\/\" class=\"attribution-button\">Prenota una consulenza di 30 minuti<\/a>\r\n        <\/div>\r\n\r\n        <!-- Right Image -->\r\n        <div class=\"attribution-image-wrapper\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/hero-attribution.png\" alt=\"Smiling professional holding a folder\" class=\"attribution-image\">\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\n\n<section class=\"attribution-testimonial-section\">\r\n    <div class=\"home-sliding-logos\">\r\n        <div class=\"dmexco-slider\">\r\n            <div class=\"wrap-slider\" id=\"js-wrapSlider\">\r\n                <ul class=\"js-slider\">\r\n                                            <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Item.png\" alt=\"\"><\/li>\r\n                                                <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Item-6.png\" alt=\"\"><\/li>\r\n                                                <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Item-1.png\" alt=\"\"><\/li>\r\n                                                <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Item-2.png\" alt=\"\"><\/li>\r\n                                                <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Item-3.png\" alt=\"\"><\/li>\r\n                                        <\/ul>\r\n            <\/div>\r\n            <div class=\"slider-left-shadow\"><\/div>\r\n            <div class=\"slider-right-shadow\"><\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <div class=\"attribution-testimonial-card\">\r\n                                    <div class=\"attribution-testimonial-left\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/08\/1613727852053.jpeg\"  class=\"attribution-testimonial-photo\" alt=\"\">\r\n                    <div class=\"attribution-testimonial-name\">\r\n                        <h3>Romina Knaus<\/h3>\r\n                        <p>Generali Austria<\/p>\r\n                    <\/div>\r\n                <\/div>\r\n                <div class=\"attribution-testimonial-right\">\r\n                    <p class=\"attribution-testimonial-quote\">\r\n                        <p>\u201cCon Nexoya, siamo riusciti a <span style=\"color: #0ec76a;\">generare il 18,8% in pi\u00f9 di conversioni nei nostri lead modellati sull&#8217;attribuzione<\/span>, combinando il loro innovativo metodo di attribuzione con ottimizzazioni avanzate.\u201d<\/p>\n                    <\/p>\r\n                <\/div>\r\n                <div class=\"attribution-testimonial-company-logo\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/1200px-Generali_logo.svg-1.png\" class=\"attribution-testimonial-brand\" alt=\"\">\r\n                <\/div>\r\n                        <\/div>\r\n<\/section>\r\n\r\n\n\n<section class=\"attribution-challenge-section\">\r\n    <h2 class=\"attribution-section-title\">Conosciamo bene il problema<\/h2>\r\n    \r\n            \r\n            <div class=\"attribution-block attribution-block-top\">\r\n                <!-- Left Image -->\r\n                <div class=\"attribution-illustration\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group.png\" alt=\"Frustrated marketer illustration\">\r\n                <\/div>\r\n\r\n                <!-- Right Content -->\r\n                <div class=\"attribution-text\">\r\n                    <h3 class=\"attribution-heading\">Il dilemma dell\u2019Attribution<\/h3>\r\n                    <div class=\"attribution-dilemma-content\">\r\n                        <p class=\"attribution-paragraph\"><p><span style=\"font-weight: 400;\">Misurare le performance marketing non \u00e8 mai stato cos\u00ec complicato.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ogni canale riporta numeri diversi \u2192 le decisioni finiscono per basarsi sull\u2019istinto.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">I pixel delle piattaforme? Sempre meno affidabili.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Last-click attribution? Superato, nell\u2019era dei social, dell\u2019AI e dei customer journey multi-canale.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">MMM tradizionale? Troppo lento \u2013 gli insights arrivano mesi dopo e non possono guidare le scelte quotidiane sulle campagne.<\/span><span style=\"font-weight: 400;\">\ud83d\udc49 Non sorprende che <\/span><b>il 71% dei marketer non si fidano di come i dati vengono attribuiti tra i vari canali<\/b><span style=\"font-weight: 400;\"> (RevSure, 2024).<\/span><\/li>\n<\/ul>\n<p><b>Il risultato?<\/b><br \/>\n<span style=\"font-weight: 400;\">ROAS, revenue e leads in conflitto. Informazioni obsolete o non utilizzabili. Budget sprecati \u2013 spesso riversati eccessivamente in canali low-funnel come SEA.<\/span><\/p>\n<\/p>\r\n                    <\/div>\r\n                                            <a href=\"https:\/\/www.nexoya.com\/resource_gallery\/masterclass-replay-attributions-dilemma\/\" class=\"attribution-button\">Guarda la masterclass \u2013 Attribution Dilemma<\/a>\r\n                                    <\/div>\r\n            <\/div>\r\n                                                <div class=\"attribution-block attribution-block-middle\">\r\n                <!-- Left Content -->\r\n                <div class=\"attribution-text\">\r\n                    <h3 class=\"attribution-heading\">Dal caos dell\u2019attribuzione a un ROI chiaro<\/h3>\r\n                    <div class=\"attribution-dilemma-content\">\r\n                        <p class=\"attribution-paragraph\"><p><span style=\"font-weight: 400;\">L&#8217;attribuzione di Nexoya sostituisce i metodi obsoleti con analisi regolari basate su modelli di regressione.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Come? Sfruttando la tecnologia dei modelli basati sulla regressione, combinata con modifiche settimanali al budget \u2013 che sono un elemento essenziale della piattaforma Nexoya e fungono da mini-esperimenti per migliorare l&#8217;attribuzione ogni giorno.<\/span><\/p>\n<p><b>Il risultato:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pronti per il mondo \u201czero-click\u201d. Addio al caos dei dati. Attribuzione full-funnel sempre aggiornata e affidabile, applicabile direttamente alle vostre previsioni e ottimizzazioni settimanali del budget cross-channel basate sull&#8217;intelligenza artificiale.<\/span><\/p>\n<\/p>\r\n                    <\/div>\r\n                                    <\/div>\r\n\r\n                <!-- Right Image -->\r\n                <div class=\"attribution-illustration\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1000004220.png\" alt=\"Frustrated marketer illustration\">\r\n                <\/div>\r\n            <\/div>\r\n                <\/section>\r\n\r\n\n\n<section class=\"attribution-how-it-works\">\r\n    <h2 class=\"attribution-section-title\">Come funziona<\/h2>\r\n\r\n    <!-- Large landscape image -->\r\n    <div class=\"attribution-main-image-wrap\">\r\n        <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/illustration_nexoya.png\" alt=\"How it works overview\" class=\"attribution-main-image\">\r\n    <\/div>\r\n\r\n    <!-- 3 steps underneath -->\r\n    <div class=\"attribution-steps\">\r\n        <div class=\"attribution-step\">\r\n            <p class=\"attribution-step-num\"><\/p>\r\n            <h3 class=\"attribution-step-title\">Connetti i vostri dati<\/h3>\r\n            <p class=\"attribution-step-desc\"><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Aggregiamo i dati di performance dei canali (Meta, Google, TikTok) e i dati storici di vendite e ricavi provenienti dai tuoi sistemi di fiducia \u2013 senza bisogno di tracking. Oltre 40 <span style=\"color: #674ced;\">integrazioni<\/span> disponibili.<\/span><\/p>\n<\/p>\r\n            <div class=\"attribution-step-image-wrap\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/image-13.png\" alt=\"Connetti i vostri dati\" class=\"attribution-step-image\">\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"attribution-step\">\r\n            <p class=\"attribution-step-num\"><\/p>\r\n            <h3 class=\"attribution-step-title\">Modellazione basata su regressione<\/h3>\r\n            <p class=\"attribution-step-desc\"><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">I nostri modelli creano un modello di attribuzione su misura per il tuo marchio, comprese le conversioni view-through. Il modello viene aggiornato dinamicamente grazie a continui adeguamenti del budget e migliora nel tempo.<\/span><\/p>\n<\/p>\r\n            <div class=\"attribution-step-image-wrap\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1000004213.png\" alt=\"Modellazione basata su regressione\" class=\"attribution-step-image\">\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"attribution-step\">\r\n            <p class=\"attribution-step-num\"><\/p>\r\n            <h3 class=\"attribution-step-title\">Predizione e ottimizzazione<\/h3>\r\n            <p class=\"attribution-step-desc\"><p><span style=\"font-weight: 400;\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>Prevedi i risultati in modo dinamico e continuo con l\u2019intelligenza artificiale che guida la migliore valutazione delle performance che potresti mai trovar<\/span><\/p>\n<\/p>\r\n            <div class=\"attribution-step-image-wrap\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Graphicon.png\" alt=\"Predizione e ottimizzazione\" class=\"attribution-step-image\">\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"attribution-step\">\r\n            <p class=\"attribution-step-num\"><\/p>\r\n            <h3 class=\"attribution-step-title\">Insight settimanali pratici a livello di campagna<\/h3>\r\n            <p class=\"attribution-step-desc\"><p><span style=\"font-weight: 400;\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>Ogni settimana riceverai raccomandazioni aggiornate e attuabili relative al budget e agli obiettivi per ogni campagna e su tutti i canali, direttamente applicabili con un solo clic.<\/span><\/p>\n<\/p>\r\n            <div class=\"attribution-step-image-wrap\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1000004189.png\" alt=\"Insight settimanali pratici a livello di campagna\" class=\"attribution-step-image\">\r\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <!-- Fix Attribution block -->\r\n    <div class=\"attribution-fix\">\r\n        <h2 class=\"attribution-fix-title\">Risolvi la tua attribuzione con Nexoya<\/h2>\r\n        <p class=\"attribution-fix-text\"><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">L\u2019Attribuzione di Nexoya permette al tuo team di prendere decisioni proattive e basate sui dati \u2013 senza dipendere da tracciamenti difettosi o studi obsoleti.<br \/>\n<\/span><span style=\"color: #0ecc6c;\"><b>E non finisce qui!<br \/>\n<\/b><\/span><span style=\"font-weight: 400;\">Nexoya va oltre la risoluzione del problema dell&#8217;attribuzione. Combinando l&#8217;attribuzione con le previsioni dell&#8217;IA, \u00e8 possibile prevedere le prestazioni della settimana successiva e applicare immediatamente le informazioni su tutti i canali, con un solo clic.<\/span><\/p>\n<\/p>\r\n    <\/div>\r\n<\/section>\r\n\r\n\n\n\r\n<section class=\"attribution-section attribution-section-fixed\">\r\n    <div class=\"banner\">\r\n        <h2>Migliora la tua attribuzione in pochi giorni, non in anni.<\/h2>\r\n    <\/div>\r\n\r\n    <div class=\"heading\">\r\n        <h3>Da un\u2019attribuzione statica e complessa<\/h3>\r\n    <\/div>\r\n\r\n    \r\n        <!-- Desktop \/ Tablet table -->\r\n        <div class=\"comparison comparison-desktop\">\r\n            <div class=\"comparison-row comparison-header\">\r\n                <div class=\"col label\"><\/div>\r\n                <div class=\"col traditional\">\r\n                    Attribuzione Tradizionale<br>\r\n                    <span>(MTA\/MMM, Triangolazione, statica e manuale)<\/span>\r\n                <\/div>\r\n                <div class=\"col nexoya\">\r\n                    Attribuzione Nexoya<br>\r\n                    <span>Dati giornalieri storici normalizzati da piattaforme &amp; vendite, calcolati statisticamente<\/span>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"comparison-body\">\r\n                                    <div class=\"comparison-row\">\r\n                        <div class=\"col label\">Base dati<\/div>\r\n                        <div class=\"col traditional\"><p><strong>Tracking<\/strong><span style=\"font-weight: 400\">\u00a0(Pixel\/Cookie) &amp; dati storici (MMM)<\/span><\/p>\n<\/div>\r\n                        <div class=\"col nexoya\"><p><span style=\"font-weight: 400\"><strong>Dati giornalieri<\/strong> storici normalizzati da piattaforme &amp; vendite, calcolati statisticamente<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n                                    <div class=\"comparison-row\">\r\n                        <div class=\"col label\">Frequenza aggiornamenti<\/div>\r\n                        <div class=\"col traditional\"><p><span style=\"font-weight: 400\"><strong>Periodica<\/strong>, trimestrale\/annuale con MTA incompleta<\/span><\/p>\n<\/div>\r\n                        <div class=\"col nexoya\"><p><span style=\"font-weight: 400\"><strong>Rimodellamento<\/strong> continuo e settimanale con mini-esperimenti cross-channel<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n                                    <div class=\"comparison-row\">\r\n                        <div class=\"col label\">Granularit\u00e0<\/div>\r\n                        <div class=\"col traditional\"><p><span style=\"font-weight: 400\"><strong>Livello canale<\/strong> &amp; tattica<\/span><\/p>\n<\/div>\r\n                        <div class=\"col nexoya\"><p><span style=\"font-weight: 400\"><strong>Livello AdSet\/Campagna<\/strong>, mappato al media buying<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n                                    <div class=\"comparison-row\">\r\n                        <div class=\"col label\">Risultati<\/div>\r\n                        <div class=\"col traditional\"><p><span style=\"font-weight: 400\"><strong>Insight<\/strong> \u2192 ottimizzazione manuale<\/span><\/p>\n<\/div>\r\n                        <div class=\"col nexoya\"><p><span style=\"font-weight: 400\"><strong>Ottimizzazione<\/strong> di budget azionabile su tutti i canali<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n                                    <div class=\"comparison-row\">\r\n                        <div class=\"col label\">Time-to-value<\/div>\r\n                        <div class=\"col traditional\"><p><span style=\"font-weight: 400\"><strong>Setup lungo<\/strong>, molti dati, risultati ritardati<\/span><\/p>\n<\/div>\r\n                        <div class=\"col nexoya\"><p><span style=\"font-weight: 400\"><strong>Onboarding rapido<\/strong>, ottimizzazioni visibili in poche settimane<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n                                    <div class=\"comparison-row\">\r\n                        <div class=\"col label\">Privacy<\/div>\r\n                        <div class=\"col traditional\"><p><span style=\"font-weight: 400\"><strong>Sensibile<\/strong> a cookie\/ID &amp; perdita di segnali<\/span><\/p>\n<\/div>\r\n                        <div class=\"col nexoya\"><p><span style=\"font-weight: 400\"><strong>Piattaforma con elevata<\/strong> protezione della privacy aggregati in base alla progettazione<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n        <\/div>\r\n\r\n        <!-- Mobile accordion -->\r\n        <div class=\"comparison-mobile\">\r\n                            <details class=\"comparison-accordion-item\" open>\r\n                    <summary class=\"comparison-accordion-trigger\">\r\n                        Base dati                    <\/summary>\r\n\r\n                    <div class=\"comparison-accordion-content\">\r\n                        <div class=\"comparison-mobile-card traditional\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Attribuzione Tradizionale                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><strong>Tracking<\/strong><span style=\"font-weight: 400\">\u00a0(Pixel\/Cookie) &amp; dati storici (MMM)<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class=\"comparison-mobile-card nexoya\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Attribuzione Nexoya                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Dati giornalieri<\/strong> storici normalizzati da piattaforme &amp; vendite, calcolati statisticamente<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/details>\r\n                            <details class=\"comparison-accordion-item\" >\r\n                    <summary class=\"comparison-accordion-trigger\">\r\n                        Frequenza aggiornamenti                    <\/summary>\r\n\r\n                    <div class=\"comparison-accordion-content\">\r\n                        <div class=\"comparison-mobile-card traditional\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Attribuzione Tradizionale                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Periodica<\/strong>, trimestrale\/annuale con MTA incompleta<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class=\"comparison-mobile-card nexoya\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Attribuzione Nexoya                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Rimodellamento<\/strong> continuo e settimanale con mini-esperimenti cross-channel<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/details>\r\n                            <details class=\"comparison-accordion-item\" >\r\n                    <summary class=\"comparison-accordion-trigger\">\r\n                        Granularit\u00e0                    <\/summary>\r\n\r\n                    <div class=\"comparison-accordion-content\">\r\n                        <div class=\"comparison-mobile-card traditional\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Attribuzione Tradizionale                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Livello canale<\/strong> &amp; tattica<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class=\"comparison-mobile-card nexoya\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Attribuzione Nexoya                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Livello AdSet\/Campagna<\/strong>, mappato al media buying<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/details>\r\n                            <details class=\"comparison-accordion-item\" >\r\n                    <summary class=\"comparison-accordion-trigger\">\r\n                        Risultati                    <\/summary>\r\n\r\n                    <div class=\"comparison-accordion-content\">\r\n                        <div class=\"comparison-mobile-card traditional\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Attribuzione Tradizionale                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Insight<\/strong> \u2192 ottimizzazione manuale<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class=\"comparison-mobile-card nexoya\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Attribuzione Nexoya                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Ottimizzazione<\/strong> di budget azionabile su tutti i canali<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/details>\r\n                            <details class=\"comparison-accordion-item\" >\r\n                    <summary class=\"comparison-accordion-trigger\">\r\n                        Time-to-value                    <\/summary>\r\n\r\n                    <div class=\"comparison-accordion-content\">\r\n                        <div class=\"comparison-mobile-card traditional\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Attribuzione Tradizionale                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Setup lungo<\/strong>, molti dati, risultati ritardati<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class=\"comparison-mobile-card nexoya\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Attribuzione Nexoya                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Onboarding rapido<\/strong>, ottimizzazioni visibili in poche settimane<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/details>\r\n                            <details class=\"comparison-accordion-item\" >\r\n                    <summary class=\"comparison-accordion-trigger\">\r\n                        Privacy                    <\/summary>\r\n\r\n                    <div class=\"comparison-accordion-content\">\r\n                        <div class=\"comparison-mobile-card traditional\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Attribuzione Tradizionale                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Sensibile<\/strong> a cookie\/ID &amp; perdita di segnali<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class=\"comparison-mobile-card nexoya\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Attribuzione Nexoya                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Piattaforma con elevata<\/strong> protezione della privacy aggregati in base alla progettazione<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/details>\r\n                    <\/div>\r\n\r\n    <\/section>\n\n<section class=\"benefits-section\">\r\n    <div class=\"benefits-container\">\r\n\r\n        <!-- Title and Subtitle (full width) -->\r\n        <div class=\"benefits-header\">\r\n            <h2>Vantaggi Chiave per CMO &#038; Performance Leader<\/h2>\r\n            <p class=\"subtitle\">Ottenere insight imparziali e azionabili con l\u2019attribuzione di Nexoya<\/p>\r\n        <\/div>\r\n\r\n        <!-- Two-column layout -->\r\n        <div class=\"benefits-content\">\r\n            <div class=\"benefits-left\">\r\n                <h3>Vantaggi principali<\/h3>\r\n\r\n                <div class=\"benefits-list\">\r\n                                                            <div class=\"benefit-item active\" data-image=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/illustration.png\">\r\n                        <div class=\"benefit-header\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1000004185.png\" class=\"benefit-icon\">\r\n                            <span class=\"benefit-title\">Imparziale &#038; trasparente<\/span>\r\n                        <\/div>\r\n                        <div class=\"benefit-body\">Ottieni un contributo ai ricavi statisticamente validato per ciascuna categoria di campagne \u2013 senza bias da parte dei fornitori.<\/div>\r\n                    <\/div>\r\n                                        <div class=\"benefit-item \" data-image=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/graph1.svg\">\r\n                        <div class=\"benefit-header\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/XMLID_27_.png\" class=\"benefit-icon\">\r\n                            <span class=\"benefit-title\">Velocit\u00e0 &#038; efficienza<\/span>\r\n                        <\/div>\r\n                        <div class=\"benefit-body\"> I primi insight gi\u00e0 dopo 4 settimane. Non serve pi\u00f9 attendere 6\u20139 mesi per studi MMM che non arrivano mai alle operation.<\/div>\r\n                    <\/div>\r\n                                        <div class=\"benefit-item \" data-image=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/graph2.svg\">\r\n                        <div class=\"benefit-header\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1000004186.png\" class=\"benefit-icon\">\r\n                            <span class=\"benefit-title\">Dinamica &#038; sempre attiva<\/span>\r\n                        <\/div>\r\n                        <div class=\"benefit-body\"> I modelli si aggiornano mensilmente. Le ottimizzazioni avvengono ogni settimana. Il vostro budget resta sempre allineato alla performance reale.<\/div>\r\n                    <\/div>\r\n                                        <div class=\"benefit-item \" data-image=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/graph3.svg\">\r\n                        <div class=\"benefit-header\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1000004184.png\" class=\"benefit-icon\">\r\n                            <span class=\"benefit-title\">Veramente azionabile<\/span>\r\n                        <\/div>\r\n                        <div class=\"benefit-body\">Dimenticate suggerimenti vaghi. Nexoya fornisce raccomandazioni concrete a livello di campagna grazie ai modelli di previsione guidati dall\u2019intelligenza artificiale di Nexoya, di cui potete fidarvi.   Scelto da leader del settore come Generali, Yuh &#038; Vodafone.<\/div>\r\n                    <\/div>\r\n                                                        <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"benefits-right\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/illustration.png\" alt=\"Benefits illustration\" \/>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\r\n\n\n<section class=\"results-section\">\r\n    <div class=\"results-container\">\r\n\r\n        <!-- Heading -->\r\n        <h2 class=\"results-title\">I risultati che ti puoi aspettare<\/h2>\r\n\r\n                <!-- 3 Feature Items -->\r\n        <div class=\"results-features\">\r\n                        <div class=\"feature\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1.png\" class=\"feature-icon\">\r\n                <h3>Attribuzione chiara<\/h3>\r\n                <p>Visione unificata su tutti i canali e le tipologie di campagna<\/p>\r\n            <\/div>\r\n                        <div class=\"feature\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/XMLID_49_-1.png\" class=\"feature-icon\">\r\n                <h3>ROI migliore<\/h3>\r\n                <p>Il budget viene destinato alle campagne pi\u00f9 performanti<\/p>\r\n            <\/div>\r\n                        <div class=\"feature\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-2-1.png\" class=\"feature-icon\">\r\n                <h3>Un\u2019unica piattaforma<\/h3>\r\n                <p>Automatizza e ottimizza la tua pubblicit\u00e0 cross-channel con un&#8217;unica piattaforma<\/p>\r\n            <\/div>\r\n                    <\/div>\r\n\r\n        \r\n        <!-- Call to Action -->\r\n        <div class=\"cta-box\">\r\n            <h2>Pronto a risolvere il tuo problema di attribuzione?<\/h2>\r\n            <p>Ti mostriamo come l\u2019attribuzione di Nexoya pu\u00f2 aiutarti a prendere decisioni di budget pi\u00f9 intelligenti e ottenere prestazioni migliori.<\/p>\r\n            <a href=\"https:\/\/www.nexoya.com\/it\/meet-marco\/\" class=\"cta-button\">Prenota una consulenza di 30 minuti<\/a>\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/section>\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-acfblocks.php","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-23422","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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