{"id":22887,"date":"2025-06-16T09:42:08","date_gmt":"2025-06-16T08:42:08","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=22887"},"modified":"2025-06-18T07:50:20","modified_gmt":"2025-06-18T06:50:20","slug":"k5-berlin-2025","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/it\/k5-berlin-2025\/","title":{"rendered":"K5 Berlin 2025"},"content":{"rendered":"\r\n\r\n<section class=\"dmexco-hero\">\r\n    <div class=\"dmexco-section\">\r\n        <a class=\"dmexco-logo-link\" href=\"\/\"><img decoding=\"async\" class=\"nexoya-hero-logo\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/05\/Logo-2.svg\" alt=\"Dmexco nexoya logo\"><\/a>\r\n        <p class=\"event-hero-date\">24-25 June 2025<\/p>\r\n        <p class=\"event-hero-place\">Estrel Berlin Meet us at the booth #30 Hall 1<\/p>\r\n        <h1>Meet <span>Nexoya<\/span> at K5 Berlin<\/h1>\r\n        <p class=\"event-hero-description\">We can\u2019t wait to see you at K5. <https:\/\/konferenz.k5.de\/?utm_source=gaw&#038;utm_medium=paid&#038;utm_campaign=K5-2025_Gaw-Paid&#038;utm_term=gaw-search-brand&#038;gad_source=1&#038;gad_campaignid=21488110990&#038;gbraid=0AAAAADCe6g_7HVe52pwhbEYhJ_Cv5rg-G&#038;gclid=CjwKCAjw9anCBhAWEiwAqBJ-cxDu--hCdVlrHP4_-kGc752FVGpY0Ly4PGhQtzgtzqr8vGeOwHMq4xoC2zwQAvD_BwE<\/a> Don\u2019t miss your chance to meet with one of our experts and learn firsthand how our AI-driven solutions can help you boost ROAS, lower CPL, and optimize your cross-channel campaigns.<br><br><\/p>\r\n        <a class=\"btn btn__solid btn__solid--green\" href=\"https:\/\/calendly.com\/jonas-juschkus\/meet-jonas-at-k5\">Meet us at K5 Berlin<\/a>\r\n        <p class=\"event-hero-trusted-by\">TRUSTED BY<\/p>\r\n    <\/div>\r\n    <div class=\"dmexco-slider\">\r\n        <div class=\"wrap-slider\" id=\"js-wrapSlider\">\r\n            <ul class=\"js-slider\">\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-8.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-8-1.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-6.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-12.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-11.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-9.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-10.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-1.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Logo.svg-2.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/image-12.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/image-10.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/image-7.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Benetton-Group-1.svg\" alt=\"\"><\/li>\r\n                            <\/ul>\r\n        <\/div>\r\n        <div class=\"slider-left-shadow\"><\/div>\r\n        <div class=\"slider-right-shadow\"><\/div>\r\n    <\/div>\r\n\r\n<\/section>\n\n\r\n<section class=\"IAB-masterclass\">\r\n    <h2>Don\u2019t Miss our Masterclasses<\/h2>\r\n    <p class=\"iab-masterclass__description\">This year, we\u2019re excited to host not one, but two exclusive masterclasses. Don\u2019t miss out\u2014reserve your spot now!<\/p>\r\n    \r\n        <div class=\"iab-masterclass-workshop\">\r\n            <div class=\"workshop-main\">\r\n                <div class=\"workshop-main__left\">\r\n                    <p class=\"workshop-num\">Masterclass 1<\/p>\r\n                    <div class=\"speakers-wrapper\">\r\n                                                    <div class=\"speaker\">\r\n                                <img decoding=\"async\" class=\"speaker-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/06\/Hochstrasser_Marco-cropped.jpg\" alt=\"\" style=\"height: auto !important; width: auto !important;\">\r\n                                <p>Marco Hochstrasser<\/p>\r\n                                <img decoding=\"async\" class=\"company-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/02\/nexoyaLogo-Horizontal-Color@3x.png\" alt=\"\">\r\n                            <\/div>\r\n                                            <\/div>\r\n\r\n                <\/div>\r\n                <div class=\"workshop-main__right\">\r\n                    <h3>Attribution dilemma: How MMM solves the chaos of GA4, Google Ads &#038; Meta Pixel<\/h3>\r\n                    <p class=\"event-date\">Tuesday 24th June 3:30-4PM, MC29 Room 7<\/p>\r\n                    <div class=\"workshop-description\">Tired of conflicting data from GA4, Google Ads, and Meta Pixel? In this masterclass, we\u2019ll show how Marketing Mix Modeling (MMM) helps cut through the attribution chaos. Learn why traditional pixel-based tracking often misleads, and how MMM brings consistent, cross-channel insights for smarter budget planning and better ROAS\/POAS decisions \u2013 with real-world examples from Yuh and Generali.<\/div>\r\n                    <a class=\"btn btn__solid btn__solid--green\" href=\" https:\/\/app.k5.de\/newfront\/sessions\/1717\">Pre save in the app<\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n    \r\n        <div class=\"iab-masterclass-workshop\">\r\n            <div class=\"workshop-main\">\r\n                <div class=\"workshop-main__left\">\r\n                    <p class=\"workshop-num\">Masterclass 2<\/p>\r\n                    <div class=\"speakers-wrapper\">\r\n                                                    <div class=\"speaker\">\r\n                                <img decoding=\"async\" class=\"speaker-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/06\/Wagner_Flavia-resized.webp\" alt=\"\" style=\"height: auto !important; width: auto !important;\">\r\n                                <p>Flavia Wagner<\/p>\r\n                                <img decoding=\"async\" class=\"company-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/02\/nexoyaLogo-Horizontal-Color@3x.png\" alt=\"\">\r\n                            <\/div>\r\n                                            <\/div>\r\n\r\n                <\/div>\r\n                <div class=\"workshop-main__right\">\r\n                    <h3>Flaschenpost: 24.1 % less ad spend, same profits: POAS, AI &#038; scenario simulation in practice<\/h3>\r\n                    <p class=\"event-date\">Tuesday 24th June 4:15-4:45PM, MC39 Room 8<\/p>\r\n                    <div class=\"workshop-description\">Rising CPCs and tougher competition squeezing your margins? Discover how Flaschenpost cut ad costs by 24.1% without sacrificing growth \u2013 using POAS-based optimization, AI-powered forecasting, and scenario simulations. This session walks you through the shift from ROAS to POAS, integrating returns and margin data, and using AI to allocate budgets across Google Ads, Meta &#038; more for maximum efficiency.<\/div>\r\n                    <a class=\"btn btn__solid btn__solid--green\" href=\" https:\/\/app.k5.de\/newfront\/sessions\/1718\">Pre save in the app<\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"masterclass-bottom-triangle\"><\/div>\r\n<\/section>\n\n\r\n<section class=\"dmexco-calendly-section\">\r\n    <!-- Calendly inline widget begin -->\r\n    <div id=\"dmexco-calendly\" class=\"calendly-inline-widget\" data-resize=\"true\" data-url=\"https:\/\/calendly.com\/jonas-juschkus\/meet-jonas-at-k5\" style=\"min-width:320px;height:900px;\"><\/div>\r\n    <script type=\"text\/javascript\" src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" async><\/script>\r\n    <!-- Calendly inline widget end -->\r\n\r\n<\/section>\n\n\r\n<section class=\"dmexco-follow-us-section\">\r\n    <div class=\"dmexco-follow-us-triangle\"><\/div>\r\n    <div class=\"dmexco-section\">\r\n        <h2>Follow us for more updates<\/h2>\r\n        <div class=\"dmexco-follow-us-socials\">\r\n                            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/nexoya\/\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/linkedin-black.svg\" alt=\"Social media icon\"><\/a>\r\n                            <a target=\"_blank\" href=\"https:\/\/twitter.com\/Nexoyacom\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/x-black.svg\" alt=\"Social media icon\"><\/a>\r\n                            <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/nexoyacom\/\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/instagram-black.svg\" alt=\"Social media icon\"><\/a>\r\n                    <\/div>\r\n    <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-acfblocks.php","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-22887","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - 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