{"id":21542,"date":"2024-06-26T14:40:57","date_gmt":"2024-06-26T13:40:57","guid":{"rendered":"https:\/\/www.nexoya.com\/k5-conference-nexoya-presents-ai-driven-simulation-method\/"},"modified":"2024-06-26T14:40:57","modified_gmt":"2024-06-26T13:40:57","slug":"k5-conference-nexoya-presents-ai-driven-simulation-method","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/it\/k5-conference-nexoya-presents-ai-driven-simulation-method\/","title":{"rendered":"K5 conference: Nexoya presents AI-driven simulation method for e-commerce marketing experts \/ Invitation to the online Press Conference"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id20575_b42367-09{margin-top:120px;margin-bottom:120px;}.kb-row-layout-id20575_b42367-09 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id20575_b42367-09 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id20575_b42367-09 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:120px;padding-bottom:0px;padding-left:120px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id20575_b42367-09 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id20575_b42367-09 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id20575_b42367-09 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id20575_b42367-09 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column20575_9b3659-62 > .kt-inside-inner-col,.kadence-column20575_9b3659-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column20575_9b3659-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column20575_9b3659-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column20575_9b3659-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column20575_9b3659-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column20575_9b3659-62{position:relative;}@media all and (max-width: 1024px){.kadence-column20575_9b3659-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column20575_9b3659-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column20575_9b3659-62 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Press Release<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong><strong><strong>K5 conference: Nexoya presents innovative AI-driven simulation method for e-commerce marketing experts on the example of Dentsu Italia and Bike-Components<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentsu Italia and Bike-Components have tested the innovative functionality of the Nexoya marketing analytics platform in practice. Both companies will demonstrate how they use the AI-driven co-pilot to simulate and predict the CUR\/ROAS of their complex cross-seasonal and cross-market campaigns. Online press conference on 24 June at 3.00 pm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Zurich and Berlin, 5 June 2024 \u2013\u00a0<\/strong><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC1Y281upMDGzit1nOa3dP-2BUqcG1w2wxWefhlpo6RNzfFISYn_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxmUETrZzwsU6LYoSEoOQbkQzD7TGieFz5A0EGl3zcjsZlj8-2BaOED-2BzrKqTeEpkJ6bBIp68hpgW-2BrZl-2F4bhhtNXi7CiPM8QmlFa0CWpr-2Bs0SJ6444ssBF5o0w5Rcx-2BOsbWD4F3O8I2ZUyklr6Ikvsq19Du3WD7oRLAsfBnlBEjanoyK0oHwPfpDspgcMpVB-2B5jd3AnzCw71Ns0ZOgZ2b-2Ff35-2BwkP5YYrV-2Bo4SPRlrRMnA-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nexoya AG<\/strong><\/a><strong>\u00a0offers advertisers a SaaS platform that leverages artificial intelligence to optimize digital multi-channel campaigns. At this year&#8217;s\u00a0<\/strong><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rCxX56yZHT1hrEmoLzw17F7rtZJI3J1jFbWX2Y1gE80fKRp9o_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxmUETrZzwsU6LYoSEoOQbkQzD7TGieFz5A0EGl3zcjsZlj8-2BaOED-2BzrKqTeEpkJ6bBIp68hpgW-2BrZl-2F4bhhtNXuzNjf-2B6haApL6pEM31m-2FVCbRxRDoxGSoxUbFhzkgT95zpxXRCB3mFQMQhlD0uSNW1azG7om2DwYAjXbb33oe5vsJc-2BAPzSo1DbKpYepY-2FdFOi-2BOe8GN7Gc-2BMpeoqe5BeDh3T85toUJEWzS8OLuzCYk-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K5 e-commerce conference<\/strong><\/a><strong>on 25 and 26 June in Berlin, the marketing analytics provider will be presenting a new feature: \u201cScenario simulation\u201d. This further development of the Nexoya platform enables marketing managers to simulate business scenarios for their cross-channel advertising portfolios. Dentsu Italia and Bike-Components were the first users to test this new innovative functionality in practice. As part of a\u00a0<\/strong><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rCza-2FuHQ3gH2qeNI4SvCcJtBsu7Ck88OKhgmb6LkgzoSUAggFhggD0pjV1aNb-2B4sbHTmOtgAt3lo02H-2BshrSiQh1VmnRopA1YmGc41b6lIE-2Bcd2Bex645nACc-2Bv4pZvX7Qc2rGdyJ-2FaB02NMEdsaUix0bBb6rOEaqDACGN1cKNj2mKrDaUF15dVIbrEJbwA4UBNGFVWY-2BaQdBT5APzq5IANYHvFZik-2FUzFsWMEvxoIgRZQLiz-2BqJKkV0EUXHFyL929A-3D-3DgKG__xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxmUETrZzwsU6LYoSEoOQbkQzD7TGieFz5A0EGl3zcjsZlj8-2BaOED-2BzrKqTeEpkJ6bBIp68hpgW-2BrZl-2F4bhhtNXt-2BsFUB12TwZ91WY6zTIlSDhfrEt-2B-2FFnGyIy6FxJXo7jvNzHUGe37GpYjfOIyrqmAWA4Zhbyq3ST8gFRX2YT0Xmxtjw5HWCOYyPkmxPAtq-2F6172qLND7nHuLtouE8Ir3bH9LiELTW4BWqzOIPU7sktc-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>masterclass on 25 June<\/strong><\/a><strong>, the global e-commerce brands will demonstrate how they use AI technology to predict sales and margins and strategically plan and manage their digital advertising investments. Visitors will find the Nexoya team at stand 36 and media representatives are invited to an\u00a0<\/strong><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC9tE893pTDiUUBFB7rpg9Y4s-2BXDE5-2Fci1wvX1gRCn1aUXHXNUmivaeJMJLzPfVjVnPtxg3FUHAWORlkZRhbGlODoBINqHSeoNj2DfoezAINfNoh5QpYeOOxOiWI5iMj0cSngnqZsuBdVFQsGBH4Q-2F-2B7ELq8Kyz4ww5BunhGdlluCTzBm_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxmUETrZzwsU6LYoSEoOQbkQzD7TGieFz5A0EGl3zcjsZlj8-2BaOED-2BzrKqTeEpkJ6bBIp68hpgW-2BrZl-2F4bhhtNXja3uUeXiLZGisXpDmYd9q08hWET-2BFZjrpyOUX1ZMS-2Bpx6PDiQGirkqbW0oKkuZlvyYxemnoc6BXBXckz4JpU-2FiyJgvi2N5ygH8kkVu2Y7Ew7b-2FgnxoYsfA1bRCUqIIgJnOVC-2BJw6WlrCeV-2F7750nNk-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>online press conference<\/strong><\/a><strong>on 24 June in the run-up to K5. Marco Hochstrasser, CEO and co-founder of Nexoya, will demonstrate the capabilities and functionality of the scenario simulation and will be available to answer questions.<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cScenario Simulation\u201d enables marketing managers to find answers to crucial questions: How would a budget increase of ten per cent affect revenue, profit or return? How much budget would be needed to achieve 5,000 additional sales? Can the marketing goals be achieved with the current budget? The new feature significantly reduces the planning effort for digital multi-channel campaigns. By automating budget planning, it replaces the manual creation of business scenarios commonly used in digital e-commerce marketing. With just a few clicks, these scenarios can now be created and simulated, providing marketers with deep insights into performance metrics and correlations across all paid digital marketing channels. This simulation capability enhances marketing&#8217;s ability to communicate effectively within the company, as well as with partners and agencies. For instance, multiple scenarios can be compared to aid management decision-making. Data-supported decisions help identify valid scenarios, enabling the best ones to be communicated and implemented internally in a clear and comprehensible manner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The product features of the \u201cScenario Simulation\u201d<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create and run business simulations with multiple scenarios based on a digital advertising portfolio<\/li>\n\n\n\n<li>Deep insights into performance metrics<\/li>\n\n\n\n<li>Detect correlations between multiple metrics<\/li>\n\n\n\n<li>Compare and communicate multiple scenarios<\/li>\n\n\n\n<li>Direct application of a scenario to current budget planning\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Marco Hochstrasser, co-founder and CEO of Nexoya: \u201cThe \u201cScenario simulation\u201d marks a milestone in performance marketing. Our AI-powered technology enables marketers to simulate their cross-channel digital marketing activities, test business scenarios and optimize investments. We are delighted to present this ground-breaking innovation at the K5 conference.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Joint Masterclass by Dentsu Italia, Bike Components and Nexoya<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Date: 25 June 2024 from 2 p.m. to 3 p.m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Location: MC Room 8, Hotel Estrel Berlin<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speakers:<br>Berno Delius (Bike Components), Head of Performance<br>Jacopo Maraffino (Dentsu Italia), Digital Leader<br>Marco Hochstrasser (Nexoya), Co-Founder and CEO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the&nbsp;<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rCza-2FuHQ3gH2qeNI4SvCcJtBsu7Ck88OKhgmb6LkgzoSUAggFhggD0pjV1aNb-2B4sbHTmOtgAt3lo02H-2BshrSiQh1VmnRopA1YmGc41b6lIE-2Bcd2Bex645nACc-2Bv4pZvX7Qc2rGdyJ-2FaB02NMEdsaUix0bBb6rOEaqDACGN1cKNj2mKrDaUF15dVIbrEJbwA4UBNGFVWY-2BaQdBT5APzq5IANYHvFZik-2FUzFsWMEvxoIgRZQLiz-2BqJKkV0EUXHFyL929A-3D-3DrUfN_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxmUETrZzwsU6LYoSEoOQbkQzD7TGieFz5A0EGl3zcjsZlj8-2BaOED-2BzrKqTeEpkJ6bBIp68hpgW-2BrZl-2F4bhhtNXlVmde1hnusHlNaaS4vWBv2J4FidZ1GosFk-2FsXls9FoPqx6BqbKIEju4eneEP1bJpKM7RclaDee3k0wwcTxrbiZrXcoS0FrBwR8KrzPZHRbHXmXX1L71bCwQM-2BeP98iZuAgRC7NaPBgnc1YtiFqaUVw-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><u>masterclass<\/u><\/a>, two leading e-commerce brands share their experience of using the AI-driven co-pilot to simulate and predict the CUR\/ROAS of their complex cross-seasonal and cross-market campaigns. Berno Delius and Jacopo Maraffino demonstrate how they integrate large amounts of data, master seasonal fluctuations and different regional requirements. Furthermore, they share how they incorporate refunds into their strategies to improve decision-making across various channels. Dentsu Italia, one of the largest apparel and fashion manufacturers, and online retailer Bike-Components provide insights into how Nexoya&#8217;s AI technology helps their marketing teams predict sales and margins and strategically plan and manage advertising investments. This masterclass will be held in German and English.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Invitation to the online press conference for media representatives<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marco Hochstrasser, co-founder and CEO of Nexoya, will personally present the capabilities and functionality of the performance marketing innovation, the \u201cScenario simulation\u201d, and answer the questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">15:00 &#8211; 15:15: Presentation of the new feature<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">15:15 &#8211; 15:45: Q&amp;A session<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Registration and participation:&nbsp;<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC2eAQ6rGoZ7m9aYXWCBYJ80pr9guU-2BJTZyzlIpo-2Bc9INcY6G_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxmUETrZzwsU6LYoSEoOQbkQzD7TGieFz5A0EGl3zcjsZlj8-2BaOED-2BzrKqTeEpkJ6bBIp68hpgW-2BrZl-2F4bhhtNXhd6nU175Cnfoy94pfPviZWCbi0yinpnO7MSSZ3EegkLcRPjX86XdLO52dL-2FciGBZsKaTyvbdFAYGuOJgTzqHN-2FZ2gWviibHCmK72SocB9gfUHyA7qKNP4ObrPeU2VYPxbx-2FrQcUQQNDENqA5gEjlO0-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><u>l.nexoya.com\/k5-press<\/u><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>K5 Conference<\/strong><br>25 and 26 June 2024<br>Estrel Berlin<br>Sonnenallee 225<br>12057 Berlin<br><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rCw8ncA4DkXBCPfPHqnFUjho-3DIC_O_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxmUETrZzwsU6LYoSEoOQbkQzD7TGieFz5A0EGl3zcjsZlj8-2BaOED-2BzrKqTeEpkJ6bBIp68hpgW-2BrZl-2F4bhhtNXhKZhiH97HJxFM172okY1kpbRFlRJa0-2FWSKBSZDJ6Z1krFkaBXktqBNJxMtjH5QVljyZM-2BmPRYmsEHrZs-2B1ZkdAgzz4EB9TVJPsrUhYqXl5o8yOAjrNVLnP4i3La-2BC2k-2BnhI6qK-2FRmA-2F9u4iaVXLdec-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><u>konferenz.k5.de<\/u><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Image Material<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"300\" height=\"201\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-demo-300x201.jpg\" alt=\"Scenario-simulation-demo\" class=\"wp-image-20183\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-demo-300x201.jpg 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-demo-1024x687.jpg 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-demo-768x515.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-demo-1536x1030.jpg 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-demo-2048x1373.jpg 2048w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-demo-350x235.jpg 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Scenario simulation in the demo account: Overview of various scenarios and key performance indicators. Graphical visualization of the correlation between budget and revenue (graphic: Nexoya).<br>Download:\u00a0<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC5oZRNANcQMHiB9sOaRiA8qv-2FFaBh-2FjtlwMwR-2B-2BXQH4bKM0C1YUOn98HFGTjMCQNb3YUoBmPAtmjC-2F5NKBX5yffZzIsSfgY3ZG11ui3RvzgbD9Mk_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxjpV5zT6yp5n3dBC-2FeB7aU-2F5LGnX3srNYniYxcRjFO0rSQnY6ZebzfpIc0HASY33DdlFrwRkYIREsLBosCXudaadHWjn27SjdYvWP8rc21qDDsyu2hX7FlgWC-2FdpTRxMkOzQDcMUYUxL0trjAI0A28htrCZELlQ8DUUGq7ag6wJnUCgbw49AwdpUwcyp8aQ0PJg7D7qqHSMRSsVYPBzp6MIhLcUT4LtAXjrAo4h79-2BoY-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><u>\u00a0<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC5oZRNANcQMHiB9sOaRiA8qv-2FFaBh-2FjtlwMwR-2B-2BXQH4bT8hKQMpdKIEaFBv7KrBKEdPfVphPMGkUWknUzriwCGH6jo5k9-2Fby696XSh8CqclOCIQ7_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxmUETrZzwsU6LYoSEoOQbkQzD7TGieFz5A0EGl3zcjsZlj8-2BaOED-2BzrKqTeEpkJ6bBIp68hpgW-2BrZl-2F4bhhtNXjf7Yqq4p3xJlX5bcrDaj4nxSOq1jG9xXOp48aRopdj0wgZas4zgqFEeN138PoCmAaRsm1I7mUwU-2BZsbBUSWYIe3-2Fs6WIxUbp7HyTfr-2FyMm8wS7kMiBWnBY2fzHt65T68qQPepgyTNLfFfY-2FV5gkAyk-3D\" target=\"_blank\" rel=\"noreferrer noopener\">www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-demo-scaled.jpg<\/a><\/u><\/a>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-compare-scenarios-300x150.jpg\" alt=\"Scenario-simulation-compare-scenarios\" class=\"wp-image-20180\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-compare-scenarios-300x150.jpg 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-compare-scenarios-1024x514.jpg 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-compare-scenarios-768x385.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-compare-scenarios-1536x770.jpg 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-compare-scenarios-350x176.jpg 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-compare-scenarios.jpg 1850w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Scenario simulation in the demo account: Comparison table of the different scenarios and their key performance indicators (Graphic: Nexoya).<br>Download:\u00a0<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC5oZRNANcQMHiB9sOaRiA8qv-2FFaBh-2FjtlwMwR-2B-2BXQH4bT8hKQMpdKIEaFBv7KrBKEbkTadfIsErPiaYPk2MB9aWroV3TZqyZGzyIvaA1Kzi6uBO4d4-2F-2F2UQvwcmmEJXvGg-3D-3D5iYm_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxmUETrZzwsU6LYoSEoOQbkQzD7TGieFz5A0EGl3zcjsZlj8-2BaOED-2BzrKqTeEpkJ6bBIp68hpgW-2BrZl-2F4bhhtNXrnezDZDJBsmoglj0clE58q-2Bej-2B-2FdCkifcpkynqZJM4CjTPJxdTM6jZFFpXU8wsSGuB8hD9WPzzB400NWggnKjTEQWt1Vs0W6y1kOltV8katIM0yKi4QRNEamtTE-2Fb1t1-2BCKAjDbGObKOzr9oDttKLI-3D\" target=\"_blank\" rel=\"noreferrer noopener\">www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-compare-scenarios.jpg<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Nexoya<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The marketing analytics company Nexoya Ltd., based in Zurich and Berlin, has been implementing automated analyses for the digital marketing of medium-sized and large companies since 2018 &#8211; in a user-friendly and data protection-compliant manner. The \u2018nexoya Marketing Analytics\u2019 SaaS platform uses machine learning to optimise multi-channel marketing campaigns: For this purpose, the solution aggregates key figures from different channels such as Google Ads, Meta or LinkedIn, presents them clearly and takes over the monitoring of the key figures. Nexoya then optimises the campaign budgets based on the data collected and with the use of artificial intelligence (predictive analytics). The solution relieves marketing teams of routine operational tasks, simplifies automated data-driven decisions and reduces marketing costs by up to 30 per cent. Nexoya collects only non-personalised data that is stored in certified Swiss data centres. Its customers include well-known companies such as Yuh, Generali, Swisscom and Kardex in Switzerland and Magix Software in Germany.\u00a0<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rCyOXf8DtmkKvqRe-2FwHQy4nc-3Dc5xg_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxmUETrZzwsU6LYoSEoOQbkQzD7TGieFz5A0EGl3zcjsZlj8-2BaOED-2BzrKqTeEpkJ6bBIp68hpgW-2BrZl-2F4bhhtNXqYgjf7Ao-2BiLSa7nS03zWb8jXwuctUZ7l1y8YqaYQQtuvivSqLIU1oURt2HrAlb5avkhWBSp51kOUwC-2F0X9-2FuV-2BOfIu8vXc2O-2BIoZ0PQtEHt03igQwA98C4w9bQLyDIHSxlwOvXQajeTVemA0ryYpG8-3D\" target=\"_blank\" rel=\"noreferrer noopener\">www.nexoya.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Press contact<\/strong><br>Nexoya GmbH, Berlin<br>Sabrina Ortmann<br>Phone: +49 (30) 549 092 40<br>E-mail:&nbsp;<a href=\"mailto:press@nexoya.com\" target=\"_blank\" rel=\"noreferrer noopener\"><u>press@nexoya.com<\/u><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press Release K5 conference: Nexoya presents innovative AI-driven simulation method for e-commerce marketing experts on the example of Dentsu Italia and Bike-Components Dentsu Italia and Bike-Components have tested the innovative functionality of the Nexoya marketing analytics platform in practice. Both companies will demonstrate how they use the AI-driven co-pilot to simulate and predict the CUR\/ROAS [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19336,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-feature.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21542","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>K5 conference: Nexoya presents AI-driven simulation method for e-commerce marketing experts \/ Invitation to the online Press Conference - Nexoya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/k5-conference-nexoya-presents-ai-driven-simulation-method\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K5 conference: Nexoya presents AI-driven simulation method for e-commerce marketing experts \/ Invitation to the online Press Conference\" \/>\n<meta property=\"og:description\" content=\"Press Release K5 conference: Nexoya presents innovative AI-driven simulation method for e-commerce marketing experts on the example of Dentsu Italia and Bike-Components Dentsu Italia and Bike-Components have tested the innovative functionality of the Nexoya marketing analytics platform in practice. Both companies will demonstrate how they use the AI-driven co-pilot to simulate and predict the CUR\/ROAS [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/k5-conference-nexoya-presents-ai-driven-simulation-method\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Scenario-simulation-demo-300x201.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/k5-conference-nexoya-presents-ai-driven-simulation-method\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/k5-conference-nexoya-presents-ai-driven-simulation-method\\\/\",\"name\":\"K5 conference: Nexoya presents AI-driven simulation method for e-commerce marketing experts \\\/ Invitation to the online Press Conference - Nexoya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/k5-conference-nexoya-presents-ai-driven-simulation-method\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/k5-conference-nexoya-presents-ai-driven-simulation-method\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Digital-trends-2024-Press-release-scaled.jpeg?wsr\",\"datePublished\":\"2024-06-26T13:40:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/k5-conference-nexoya-presents-ai-driven-simulation-method\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nexoya.com\\\/it\\\/k5-conference-nexoya-presents-ai-driven-simulation-method\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/k5-conference-nexoya-presents-ai-driven-simulation-method\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Digital-trends-2024-Press-release-scaled.jpeg?wsr\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Digital-trends-2024-Press-release-scaled.jpeg?wsr\",\"width\":2560,\"height\":1707,\"caption\":\"Marketing concept with artificial intelligence, new market research paradigms, business development system with ai. 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