{"id":20991,"date":"2024-08-07T11:03:29","date_gmt":"2024-08-07T10:03:29","guid":{"rendered":"https:\/\/www.nexoya.com\/performance-marketing-done-easy-energy\/"},"modified":"2026-02-25T09:13:19","modified_gmt":"2026-02-25T08:13:19","slug":"performance-marketing-done-easy-energy","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/it\/performance-marketing-done-easy-energy\/","title":{"rendered":"Performance Marketing Done Easy Energy"},"content":{"rendered":"<div class=\"industry-hero-wrapper\" \r\n     style=\"background: radial-gradient(65.01% 99.98% at 100% 100%, #31ec8e 0%, rgba(21,21,25,0) 100%);\">\r\n        <section class=\"industry-hero-section\">\r\n                <div class=\"industry-hero-left\">\r\n            <h1 style=\"\">Trasforma i modelli di domanda stagionale in +38% di conversioni con l\u2019AI<\/h1>\r\n            <p>Nexoya aiuta le aziende di servizi pubblici ed energia ad attribuire e ottimizzare il marketing digitale su pi\u00f9 canali, adattandosi alla domanda stagionale, alla concorrenza regionale e alle performance influenzate dai prezzi. Brand leader come Enercity, CKW (Gruppo Axpo) e Lekker si affidano a noi per aumentare le conversioni e l\u2019efficienza delle campagne.<\/p>\r\n            <div class=\"industry-hero-btns\">\r\n                <a class=\"btn btn__solid btn__solid--green\" href=\"\/it\/demo\/\">Richiedi una demo<\/a>\r\n                <a class=\"btn btn__solid btn__solid--white industry-white-button\" href=\"\/it\/case-studies\/?filter=telco_energy\">I nostri storie di successo<\/a>\r\n            <\/div>\r\n        <\/div>\r\n        <div style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/themes\/Nexoya\/assets\/images\/industry_hero_bg.png); \" class=\"industry-hero-right\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Utility-Performance-Marketing-Nexoya.png\" alt=\"\" style=\"\">\r\n        <\/div>\r\n    <\/section>\r\n<\/div>\n\n<style>.kadence-column20991_fa614e-d9 > .kt-inside-inner-col,.kadence-column20991_fa614e-d9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column20991_fa614e-d9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column20991_fa614e-d9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column20991_fa614e-d9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column20991_fa614e-d9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column20991_fa614e-d9{position:relative;}@media all and (max-width: 1024px){.kadence-column20991_fa614e-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column20991_fa614e-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column20991_fa614e-d9 problems-solve-section\"><div class=\"kt-inside-inner-col\">\r\n    <section class=\"problems-section mb100\">\r\n                    <h2>Conosciamo bene le pressioni del mercato di oggi<\/h2>\r\n        \r\n        <div class=\"problems-container three\">\r\n                            <div class=\"problem-wrap\">\r\n                    <div class=\"white-bg-problem-section\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Limited_Transparency__Attribution_Complexity1.svg\" alt=\"\">\r\n                    \r\n                                            <p class=\"problem-heading\">Trasparenza limitata e <br>complessit\u00e0 dell\u2019attribuzione<\/p>\r\n                    \r\n                                            <p class=\"problem-description\">Le normative sulla privacy, i limiti delle piattaforme e i dati frammentati rendono difficile capire quali campagne generano davvero risultati e confrontare le performance tra i canali.<\/p>\r\n                                            <\/div>\r\n                <\/div>\r\n                            <div class=\"problem-wrap\">\r\n                    <div class=\"white-bg-problem-section\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Regional-Competition-Price-Sensitivity.svg\" alt=\"\">\r\n                    \r\n                                            <p class=\"problem-heading\">Concorrenza regionale e <br>sensibilit\u00e0 al prezzo<\/p>\r\n                    \r\n                                            <p class=\"problem-description\">La concorrenza locale, la sensibilit\u00e0 ai prezzi e le variazioni tariffarie influenzano i tassi di conversione, mentre i budget marketing spesso reagiscono troppo tardi ai cambiamenti di performance.<\/p>\r\n                                            <\/div>\r\n                <\/div>\r\n                            <div class=\"problem-wrap\">\r\n                    <div class=\"white-bg-problem-section\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Strong-seasonality-Fluctuating-Demand.svg\" alt=\"\">\r\n                    \r\n                                            <p class=\"problem-heading\">Forte stagionalit\u00e0 e domanda <br>variabile<\/p>\r\n                    \r\n                                            <p class=\"problem-description\">Le performance variano nel tempo e tra i mercati, rendendo inefficaci i budget statici.<\/p>\r\n                                            <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\n\n\r\n<section class=\"bold-section\">\r\n    <p class=\"industry-bold-subheading\">TRASFORMA IL TUO PERFORMANCE MARKETING CON L\u2019AI<\/p>\r\n    <h2>Scopri cosa guida davvero i risultati e ottimizza con sicurezza<\/h2>\r\n    <p class=\"industry-bold-content\">Lascia che Nexoya ti aiuti a gestire dati frammentati, limiti di attribuzione e fluttuazioni stagionali. La nostra piattaforma mostra quali campagne e canali generano ROI, adatta automaticamente i budget a variazioni di prezzo e tariffe e fornisce insight predittivi per anticipare i picchi. Ogni campagna \u00e8 ottimizzata per l\u2019efficienza, permettendo ai team di massimizzare le performance e prendere decisioni sicure basate sui dati.<\/p>\r\n<\/section>\n\n\r\n<section class=\"solution-section\">\r\n    <div class=\"solution-container\">\r\n        <div class=\"solution-container-tabs\">\r\n                            <a id=\"tab-link-attribuzione\" href=\"#\" class=\"tab-link active-tab-link\">Attribuzione<\/a>\r\n                            <a id=\"tab-link-previsione\" href=\"#\" class=\"tab-link\">Previsione<\/a>\r\n                            <a id=\"tab-link-ottimizzazione_automatizzata_della_campagna\" href=\"#\" class=\"tab-link\">Ottimizzazione automatizzata della campagna<\/a>\r\n                            <a id=\"tab-link-raggiungi_i_tuoi_obiettivi_con_l'intelligenza_artificiale\" href=\"#\" class=\"tab-link\">Raggiungi i tuoi obiettivi con l&#8217;intelligenza artificiale<\/a>\r\n                    <\/div>\r\n                    <div id=\"wrapper-attribuzione\" class=\"tab-container content\">\r\n                <div class=\"tab-left\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/DataInsights-photo-2-1.svg\" alt=\"\">\r\n                <\/div>\r\n\r\n                <div class=\"tab-right\">\r\n                    <h4>Risolvere il dilemma dell\u2019attribuzione<\/h4>\r\n                    <p>Le normative sulla privacy e i limiti di attribuzione delle piattaforme rendono difficile capire quali campagne generano davvero ROI. Il modello di attribuzione proprietario di Nexoya, basato su regressione, calcola l\u2019impatto statistico delle campagne sulla metrica interna pi\u00f9 rilevante senza richiedere pixel aggiuntivi o dati personali dei clienti. Gli aggiustamenti frequenti di budget permettono al modello di essere continuamente addestrato, diventando pi\u00f9 robusto nel tempo. In questo modo, tutti i tipi di campagne e canali sono direttamente confrontabili sulla base dei dati di vendita o ERP e possono essere ottimizzati in base alla reale performance, senza bias o dati incompleti.<\/p>\r\n                    <a class=\"btn btn__solid btn__solid--green\" href=\"\/it\/product\/#attribution\">Scopri di pi\u00f9<\/a>\r\n                <\/div>\r\n            <\/div>\r\n                    <div id=\"wrapper-previsione\" class=\"tab-container content hidden\">\r\n                <div class=\"tab-left\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Prediction.png\" alt=\"\">\r\n                <\/div>\r\n\r\n                <div class=\"tab-right\">\r\n                    <h4>Prevedi le performance future delle tue campagne<\/h4>\r\n                    <p>Le previsioni basate sull\u2019AI di Nexoya analizzano dati storici su milioni di punti per stimare con precisione le performance delle campagne nel periodo successivo. I risultati previsti sono mostrati per portafoglio, canale e fase del funnel, offrendo ai marketer una chiara visibilit\u00e0 su dove gli interventi avranno il maggiore impatto. In combinazione con la gestione di portafogli cross-channel, questo consente alle aziende di servizi pubblici ed energia di ottimizzare i budget, migliorare le performance e ridurre il carico operativo. La piattaforma supporta la pianificazione della domanda stagionale e delle differenze regionali di mercato, mantenendo le campagne efficaci anche in contesti volatili.<\/p>\r\n                    <a class=\"btn btn__solid btn__solid--green\" href=\"\/it\/product\/#prediction\">Scopri di pi\u00f9<\/a>\r\n                <\/div>\r\n            <\/div>\r\n                    <div id=\"wrapper-ottimizzazione_automatizzata_della_campagna\" class=\"tab-container content hidden\">\r\n                <div class=\"tab-left\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Automated-Campaign-Optimization-2.png\" alt=\"\">\r\n                <\/div>\r\n\r\n                <div class=\"tab-right\">\r\n                    <h4>Basta fogli Excel. Adattati automaticamente alla stagionalit\u00e0 e ai cambiamenti di performance<\/h4>\r\n                    <p>Passa senza sforzo dal lavoro manuale all\u2019ottimizzazione automatizzata dei portafogli di campagne e ad set di Nexoya. Le modifiche ai budget e ai target di offerta guidate dall\u2019AI si adattano continuamente alle tue campagne e ai tuoi ad set, tenendo conto di trend di lungo periodo, variazioni di breve termine e cambiamenti improvvisi nei KPI pi\u00f9 rilevanti. Questo consente ai team di adeguare automaticamente i budget al variare delle condizioni, mantenendo l\u2019efficienza durante i picchi stagionali, le variazioni di prezzo e i mercati volatili, senza interventi manuali.<\/p>\r\n                    <a class=\"btn btn__solid btn__solid--green\" href=\"\/it\/product\/#optimization\">Scopri di pi\u00f9<\/a>\r\n                <\/div>\r\n            <\/div>\r\n                    <div id=\"wrapper-raggiungi_i_tuoi_obiettivi_con_l'intelligenza_artificiale\" class=\"tab-container content hidden\">\r\n                <div class=\"tab-left\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Achieve-Your-Targets-with-AI-2.png\" alt=\"\">\r\n                <\/div>\r\n\r\n                <div class=\"tab-right\">\r\n                    <h4>Simula i risultati e ottimizza in base ai tuoi obiettivi<\/h4>\r\n                    <p>L\u2019AI di Nexoya prevede le performance di campagne e ad set a un livello granulare, riallocando in modo intelligente il budget verso le aree pi\u00f9 efficaci. Puoi scegliere tra portafogli basati su obiettivi o su budget, a seconda che la tua priorit\u00e0 sia raggiungere un target di performance specifico o ottimizzare all\u2019interno di una spesa fissa. Questa flessibilit\u00e0 aiuta i team a rispondere ai cambiamenti del mercato restando allineati agli obiettivi di business.<\/p>\r\n                    <a class=\"btn btn__solid btn__solid--green\" href=\"\/it\/product\/#scenario\">Scopri di pi\u00f9<\/a>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div>\r\n<\/section><\/div><\/div>\n\n\n<style>.kadence-column20991_757b5e-20 > .kt-inside-inner-col,.kadence-column20991_757b5e-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column20991_757b5e-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column20991_757b5e-20 > .kt-inside-inner-col{flex-direction:column;}.kadence-column20991_757b5e-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column20991_757b5e-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column20991_757b5e-20{position:relative;}@media all and (max-width: 1024px){.kadence-column20991_757b5e-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column20991_757b5e-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column20991_757b5e-20 utility-page-animation\"><div class=\"kt-inside-inner-col\">\r\n<div class=\"product-animation-container\">\r\n\r\n<div class=\"product-animation-wrapper\">\r\n           <div class=\"product-animation-header\">\r\n                            <span class=\"product-animation-subheading\">LA SOLUZIONE<\/span>\r\n                                        <h2 class=\"product-animation-heading\">Attribuzione e ottimizzazione cross-channel basate sull\u2019AI<\/h2>\r\n                    <\/div>\r\n        <div class=\"lottie-player desktop\"\r\n         data-lottie-path=\"https:\/\/www.nexoya.com\/wp-content\/themes\/Nexoya\/LottieDesktop.json\">\r\n    <\/div>\r\n    <div class=\"lottie-player mobile\"\r\n         data-lottie-path=\"https:\/\/www.nexoya.com\/wp-content\/themes\/Nexoya\/LottieMobile.json\">\r\n    <\/div>\r\n    \r\n    <!-- Desktop Icons -->\r\n    <div class=\"animation-icons-layer desktop\">\r\n                                    <div class=\"animation-icon\" \r\n                     style=\"left: 24.59%; top: 26.06%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/icon00-1.svg\" alt=\"\">\r\n                <\/div>\r\n                                                <div class=\"animation-icon\" \r\n                     style=\"left: 17.94%; top: 30.88%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/google-ads.svg\" alt=\"\">\r\n                <\/div>\r\n                                                <div class=\"animation-icon\" \r\n                     style=\"left: 13.29%; top: 39.09%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/meta.svg\" alt=\"\">\r\n                <\/div>\r\n                                                <div class=\"animation-icon\" \r\n                     style=\"left: 13.29%; top: 58.45%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/tiktok.svg\" alt=\"\">\r\n                <\/div>\r\n                                                <div class=\"animation-icon\" \r\n                     style=\"left: 9.89%; top: 48.4%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/icon4.svg\" alt=\"\">\r\n                <\/div>\r\n                                                <a href=\"https:\/\/www.nexoya.comit\/\/integrations\/\" class=\"animation-icon\" \r\n                     style=\"left: 17.94%; top: 65.53%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/01\/40-integrazioni.svg\" alt=\"\">\r\n                <\/a>\r\n                                                <div class=\"animation-icon\" \r\n                     style=\"left: 24.85%; top: 74.13%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/01\/it-translation-1.svg\" alt=\"\">\r\n                <\/div>\r\n                            \r\n                    <div class=\"animation-text animation-text-upper\">\r\n                Apprendimento <br>incrementale            <\/div>\r\n                 \r\n                    <div class=\"animation-text animation-text-bottom\">\r\n                Aggiornamenti automatici di <br>budget e bid strategy target            <\/div>\r\n        \r\n                    <div class=\"animation-cards\">\r\n                                    <a href=\"\/it\/product\/#attribution\" class=\"animation-card\">\r\n                                                    <div class=\"animation-card-icon\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/attribution.svg\" alt=\"\">\r\n                            <\/div>\r\n                                                                            <h3 class=\"animation-card-heading\">Attribution<\/h3>\r\n                                                                            <p class=\"animation-card-description\">Continua<\/p>\r\n                                            <\/a>\r\n                                    <a href=\"\/it\/product\/#prediction\" class=\"animation-card\">\r\n                                                    <div class=\"animation-card-icon\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Prediction.svg\" alt=\"\">\r\n                            <\/div>\r\n                                                                            <h3 class=\"animation-card-heading\">Predizione<\/h3>\r\n                                                                            <p class=\"animation-card-description\">Settimanale <br>Monitorata continuamente<\/p>\r\n                                            <\/a>\r\n                                    <a href=\"\/it\/product\/#optimization\" class=\"animation-card\">\r\n                                                    <div class=\"animation-card-icon\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/optimazion.svg\" alt=\"\">\r\n                            <\/div>\r\n                                                                            <h3 class=\"animation-card-heading\">Ottimizzazione<\/h3>\r\n                                                                            <p class=\"animation-card-description\">Settimanale<\/p>\r\n                                            <\/a>\r\n                            <\/div>\r\n        \r\n            <\/div>\r\n\r\n    <!-- Mobile Icons -->\r\n    <div class=\"animation-icons-layer mobile\">\r\n                                    <div class=\"animation-icon\" \r\n                     style=\"left: 89%; top: 37%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/icon00-1.svg\" alt=\"\">\r\n                <\/div>\r\n                                                <div class=\"animation-icon\" \r\n                     style=\"left: 80%; top: 32%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/google-ads.svg\" alt=\"\">\r\n                <\/div>\r\n                                                <div class=\"animation-icon\" \r\n                     style=\"left: 67%; top: 29%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/meta.svg\" alt=\"\">\r\n                <\/div>\r\n                                                <div class=\"animation-icon\" \r\n                     style=\"left: 36%; top: 28%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/tiktok.svg\" alt=\"\">\r\n                <\/div>\r\n                                                <div class=\"animation-icon\" \r\n                     style=\"left: 52%; top: 26%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/icon4.svg\" alt=\"\">\r\n                <\/div>\r\n                                                <a href=\"https:\/\/www.nexoya.comit\/\/integrations\/\" class=\"animation-icon\" \r\n                     style=\"left: 25%; top: 32.5%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/01\/40-integrazioni.svg\" alt=\"\">\r\n                <\/a>\r\n                                                <div class=\"animation-icon\" \r\n                     style=\"left: 20%; top: 40.5%;\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/01\/it-translation-1.svg\" alt=\"\">\r\n                <\/div>\r\n                            \r\n                    <div class=\"animation-text animation-text-upper\">\r\n                Apprendimento <br>incrementale            <\/div>\r\n                 \r\n                    <div class=\"animation-text animation-text-bottom\">\r\n                Aggiornamenti automatici di <br>budget e bid strategy target            <\/div>\r\n        \r\n                    <div class=\"animation-cards\">\r\n                                    <a href=\"\/it\/product\/#attribution\" class=\"animation-card\">\r\n                                                    <div class=\"animation-card-icon\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/attribution.svg\" alt=\"\">\r\n                            <\/div>\r\n                                                                            <h3 class=\"animation-card-heading\">Attribution<\/h3>\r\n                                                                            <p class=\"animation-card-description\">Continua<\/p>\r\n                                            <\/a>\r\n                                    <a href=\"\/it\/product\/#prediction\" class=\"animation-card\">\r\n                                                    <div class=\"animation-card-icon\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Prediction.svg\" alt=\"\">\r\n                            <\/div>\r\n                                                                            <h3 class=\"animation-card-heading\">Predizione<\/h3>\r\n                                                                            <p class=\"animation-card-description\">Settimanale <br>Monitorata continuamente<\/p>\r\n                                            <\/a>\r\n                                    <a href=\"\/it\/product\/#optimization\" class=\"animation-card\">\r\n                                                    <div class=\"animation-card-icon\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/optimazion.svg\" alt=\"\">\r\n                            <\/div>\r\n                                                                            <h3 class=\"animation-card-heading\">Ottimizzazione<\/h3>\r\n                                                                            <p class=\"animation-card-description\">Settimanale<\/p>\r\n                                            <\/a>\r\n                            <\/div>\r\n        \r\n    <\/div>\r\n    \r\n<\/div>\r\n\r\n\r\n<\/div><\/div><\/div>\n\n\n\r\n<section class=\"graph-section\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Group-349.svg\" alt=\"\">\r\n<\/section>\n\n\n<link rel=\"stylesheet\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.css\" \/>\n\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.js\"><\/script>\n\n<section class=\"home-testimonials\">\n  <div class=\"wrapper\">\n    <div class=\"home-testimonials__content\">\n              <span>TESTIMONIANZE NEXOYA<\/span>\n            <h2>Cosa dicono i nostri clienti su Nexoya<\/h2>\n      <p>Aiutiamo le principali aziende del settore utility a ottenere una visione pi\u00f9 chiara dei propri dati, consentendo decisioni pi\u00f9 intelligenti in materia di rischio, compliance e crescita dei clienti.<\/p>\n    <\/div>\n\n    <div class=\"home-testimonials__items swiper-container\">\n      <div class=\"home-testimonials__bg\"><\/div>\n      <ul class=\"swiper-wrapper\">\n                  <li class=\"swiper-slide\" data-index=\"0\">\n            <div class=\"home-testimonials__item\">\n              <div class=\"home-testimonials__item-info\">\n                <div class=\"home-testimonials__item-author\">\n                  <figure>\n                                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/a17e94a8eab8aa8a1bd1cb7050c6ea819afc28d0-112x112.jpg\" alt=\"a17e94a8eab8aa8a1bd1cb7050c6ea819afc28d0-2\" width=\"56\" height=\"56\">\n                  <\/figure>\n                  <div class=\"home-testimonials__item-author__content\">\n                    <h3>Laura Odermatt<\/h3>\n                    <p>Digital Marketing Manager di Quote CKW<\/p>\n                  <\/div>\n                <\/div>\n                <figure class=\"testimonial-logos\">\n                                    <img loading=\"lazy\" decoding=\"async\" class=\"testimonial-logo\"\n                    src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/069b6f13fc501d35d7231386ed03d31c4b805488-scaled-1-254x158.png\"\n                    alt=\"069b6f13fc501d35d7231386ed03d31c4b805488-scaled-2\"\n                    width=\"2560\"\n                    height=\"1588\">\n\n                                  <\/figure>\n\n              <\/div>\n\n              <div class=\"home-testimonials__item-content\">\n                <p>\u201cSiamo rimasti davvero colpiti. Un aumento del 22% dei download dell\u2019app in soli tre mesi.\u201d<\/p>\n              <\/div>\n\n                              <div class=\"home-testimonials__description\">\n                  <i><\/i>\n                  <h2 class=\"is-link-arrow\">22%<\/h2>\n                                  <\/div>\n                          <\/div>\n          <\/li>\n                  <li class=\"swiper-slide\" data-index=\"1\">\n            <div class=\"home-testimonials__item\">\n              <div class=\"home-testimonials__item-info\">\n                <div class=\"home-testimonials__item-author\">\n                  <figure>\n                                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/1d6eeed1b5bf41f912be39b9472ee71ac0e0dd35-112x112.jpg\" alt=\"1d6eeed1b5bf41f912be39b9472ee71ac0e0dd35-2\" width=\"56\" height=\"56\">\n                  <\/figure>\n                  <div class=\"home-testimonials__item-author__content\">\n                    <h3>Amy Wilpert<\/h3>\n                    <p>SEA &#038; SEO Manager di Quote Enercity<\/p>\n                  <\/div>\n                <\/div>\n                <figure class=\"testimonial-logos\">\n                                    <img loading=\"lazy\" decoding=\"async\" class=\"testimonial-logo\"\n                    src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/691bade0d0285cd41a25f888ad3d93ef5c1e15b5-254x93.png\"\n                    alt=\"691bade0d0285cd41a25f888ad3d93ef5c1e15b5-2\"\n                    width=\"2560\"\n                    height=\"940\">\n\n                                  <\/figure>\n\n              <\/div>\n\n              <div class=\"home-testimonials__item-content\">\n                <p>\u201cL\u2019aumento degli acquisti del +23,3% dimostra chiaramente che l\u2019automazione con Nexoya non solo fa risparmiare tempo, ma genera anche una crescita misurabile.\u201d<\/p>\n              <\/div>\n\n                              <div class=\"home-testimonials__description\">\n                  <i><\/i>\n                  <h2 class=\"is-link-arrow\">23,3%<\/h2>\n                                  <\/div>\n                          <\/div>\n          <\/li>\n                  <li class=\"swiper-slide\" data-index=\"2\">\n            <div class=\"home-testimonials__item\">\n              <div class=\"home-testimonials__item-info\">\n                <div class=\"home-testimonials__item-author\">\n                  <figure>\n                                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/8f1ec4fecbca12e3b8f2aed144f3c3f2e2f0f7c2-112x112.jpg\" alt=\"8f1ec4fecbca12e3b8f2aed144f3c3f2e2f0f7c2-2\" width=\"56\" height=\"56\">\n                  <\/figure>\n                  <div class=\"home-testimonials__item-author__content\">\n                    <h3>Milos Radovic <\/h3>\n                    <p>Head of Marketing Strategy &#038; Development di Swisscom<\/p>\n                  <\/div>\n                <\/div>\n                <figure class=\"testimonial-logos\">\n                                    <img loading=\"lazy\" decoding=\"async\" class=\"testimonial-logo\"\n                    src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/image-53.png\"\n                    alt=\"image-53-2\"\n                    width=\"38\"\n                    height=\"46\">\n\n                                  <\/figure>\n\n              <\/div>\n\n              <div class=\"home-testimonials__item-content\">\n                <p>\u201cGrazie agli algoritmi di machine learning di Nexoya siamo riusciti ad aumentare le conversioni delle nostre campagne social multicanale fino al 38% in sole tre settimane. \u00c8 davvero straordinario.\u201d<\/p>\n              <\/div>\n\n                              <div class=\"home-testimonials__description\">\n                  <i><\/i>\n                  <h2 class=\"is-link-arrow\">38%<\/h2>\n                                  <\/div>\n                          <\/div>\n          <\/li>\n                  <li class=\"swiper-slide\" data-index=\"3\">\n            <div class=\"home-testimonials__item\">\n              <div class=\"home-testimonials__item-info\">\n                <div class=\"home-testimonials__item-author\">\n                  <figure>\n                                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/7f4a19ae5fac6ed2a505618fa58af30d27206bb0-112x112.jpg\" alt=\"7f4a19ae5fac6ed2a505618fa58af30d27206bb0-2\" width=\"56\" height=\"56\">\n                  <\/figure>\n                  <div class=\"home-testimonials__item-author__content\">\n                    <h3>Markus Braun<\/h3>\n                    <p>Performance Marketing Manager<\/p>\n                  <\/div>\n                <\/div>\n                <figure class=\"testimonial-logos\">\n                                    <img loading=\"lazy\" decoding=\"async\" class=\"testimonial-logo\"\n                    src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/9b1e378123ef8774e3c3fb8b388770ffb1dccd4a-254x254.png\"\n                    alt=\"9b1e378123ef8774e3c3fb8b388770ffb1dccd4a-2\"\n                    width=\"1000\"\n                    height=\"1000\">\n\n                                  <\/figure>\n\n              <\/div>\n\n              <div class=\"home-testimonials__item-content\">\n                <p>\u201cCon l\u2019aiuto di Nexoya abbiamo snellito i processi operativi. Nexoya ci supporta nella gestione dei canali in modo efficiente e con un uso ottimizzato delle risorse.\u201d<\/p>\n              <\/div>\n\n                          <\/div>\n          <\/li>\n                  <li class=\"swiper-slide\" data-index=\"4\">\n            <div class=\"home-testimonials__item\">\n              <div class=\"home-testimonials__item-info\">\n                <div class=\"home-testimonials__item-author\">\n                  <figure>\n                                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/b367e091b52818515bbf7fe129085699d9d24467-112x112.jpg\" alt=\"b367e091b52818515bbf7fe129085699d9d24467-2\" width=\"56\" height=\"56\">\n                  <\/figure>\n                  <div class=\"home-testimonials__item-author__content\">\n                    <h3>Maike Schack<\/h3>\n                    <p>Product Marketing Manager<\/p>\n                  <\/div>\n                <\/div>\n                <figure class=\"testimonial-logos\">\n                                    <img loading=\"lazy\" decoding=\"async\" class=\"testimonial-logo\"\n                    src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/691bade0d0285cd41a25f888ad3d93ef5c1e15b5-254x93.png\"\n                    alt=\"691bade0d0285cd41a25f888ad3d93ef5c1e15b5-2\"\n                    width=\"2560\"\n                    height=\"940\">\n\n                                  <\/figure>\n\n              <\/div>\n\n              <div class=\"home-testimonials__item-content\">\n                <p>\u201cCon Nexoya abbiamo automatizzato attivit\u00e0 manuali che richiedevano molto tempo, risparmiando cos\u00ec diverse ore ogni settimana. Oggi possiamo concentrarci su test strategici e pianificazione proattiva \u2013 con risultati chiaramente misurabili.\u201d<\/p>\n              <\/div>\n\n                          <\/div>\n          <\/li>\n              <\/ul>\n      <div class=\"home-testimonials__pagination\"><\/div>\n\n              <!-- <div class=\"swiper-controls\">\n          <button class=\"swiper-prev\" aria-label=\"swiper prev slide\" type=\"button\">\n            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M9 5L17 12L9 19\" stroke=\"#424242\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n              <path d=\"M9 5L17 12L9 19\" stroke=\"black\" stroke-opacity=\"0.7\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n            <\/svg>\n          <\/button>\n          \n          <button class=\"swiper-next\" aria-label=\"swiper next slide\" type=\"button\">\n            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M9 5L17 12L9 19\" stroke=\"#424242\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n              <path d=\"M9 5L17 12L9 19\" stroke=\"black\" stroke-opacity=\"0.7\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n            <\/svg>\n          <\/button>\n        <\/div> -->\n          <\/div>\n\n    <p>Aiutiamo le principali aziende del settore utility a ottenere una visione pi\u00f9 chiara dei propri dati, consentendo decisioni pi\u00f9 intelligenti in materia di rischio, compliance e crescita dei clienti.<\/p>\n  <\/div>\n<\/section>\n\n<script type=\"module\">\n  import Swiper from 'https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.mjs'\n  let windowWidth = window.innerWidth;\n\n  let params;\n\n  if (windowWidth <= 576) {\n    params = {\n      loop: true,\n      effect: 'coverflow',\n      slidesPerView: 'auto',\n      coverflowEffect: {\n        rotate: 0,\n        stretch: 300,\n        depth: 100,\n        modifier: 1,\n        slideShadows: false,\n      },\n      pagination: {\n        el: \".home-testimonials__pagination\",\n        clickable: 'true',\n      },\n      autoplay: {\n        delay: 10000, \/\/ Delay between transitions in milliseconds\n        disableOnInteraction: false, \/\/ Continue autoplay after user interactions\n      },\n      speed: 1500,\n    }\n  } else if (windowWidth > 576) {\n    params = {\n      loop: true,\n      effect: 'coverflow',\n      centeredSlides: true,\n      slidesPerView: 'auto',\n      coverflowEffect: {\n        rotate: 0,\n        stretch: 80,\n        depth: 200,\n        modifier: 1,\n        slideShadows: false,\n      },\n      pagination: {\n        el: \".home-testimonials__pagination\",\n        clickable: 'true',\n      },\n      autoplay: {\n        delay: 10000, \/\/ Delay between transitions in milliseconds (e.g., 3000ms = 3s)\n        disableOnInteraction: false, \/\/ Continue autoplay after user interactions\n      },\n      speed: 1500,\n    }\n  }\n\n  let swiper = new Swiper(\".home-testimonials__items\", params);\n\n  \/\/ Add click event listener to each slide\n  document.querySelectorAll('.swiper-slide').forEach(slide => {\n    slide.addEventListener('click', (event) => {\n      if (slide.classList.contains('swiper-slide-active')) return;\n\n      const index = slide.getAttribute('data-index');\n      swiper.slideToLoop(index);\n    });\n\n    slide.addEventListener('mouseenter', () => {\n      swiper.autoplay.stop();\n    });\n\n    slide.addEventListener('mouseleave', () => {\n      swiper.autoplay.start();\n    });\n  });\n\n  \/\/ Add event listeners to stop\/start autoplay on hover\n  const swiperContainer = document.querySelector('.home-testimonials__items');\n\n  \/\/ Add event listeners to stop\/start autoplay on touch for mobile devices\n  swiperContainer.addEventListener('touchstart', () => {\n    swiper.autoplay.stop();\n  });\n\n  swiperContainer.addEventListener('touchend', () => {\n    swiper.autoplay.start();\n  });\n<\/script>\n\n\r\n\r\n<section class=\"clients-logos product-clients-logos industry-template-trusted  \" style=\"border-top: none; background-color:#ffffff\">\r\n    <div class=\"is-container\">\r\n        <div class=\"\">\r\n            <h2>Scelto dai Brand, Amato dai Team<\/h2>\r\n            <div class=\"clients-flex\">\r\n                                        <div>\r\n                            <a aria-label=\"Client logo link\" href=\"https:\/\/www.ckw.ch\/\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/069b6f13fc501d35d7231386ed03d31c4b805488-scaled-1.png\" loading=\"lazy\" alt=\"\">\r\n                            <\/a>\r\n                        <\/div>\r\n                                        <div>\r\n                            <a aria-label=\"Client logo link\" href=\"https:\/\/www.enercity.de\/\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/691bade0d0285cd41a25f888ad3d93ef5c1e15b5.png\" loading=\"lazy\" alt=\"\">\r\n                            <\/a>\r\n                        <\/div>\r\n                                        <div>\r\n                            <a aria-label=\"Client logo link\" href=\"https:\/\/www.lekker.de\/\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/9acd90f7733c779fcddef448f25d044e87447c12.png\" loading=\"lazy\" alt=\"\">\r\n                            <\/a>\r\n                        <\/div>\r\n                                        <div>\r\n                            <a aria-label=\"Client logo link\" href=\"https:\/\/www.yello.de\/\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/9b1e378123ef8774e3c3fb8b388770ffb1dccd4a.png\" loading=\"lazy\" alt=\"\">\r\n                            <\/a>\r\n                        <\/div>\r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\r\n<section class=\"kpi-section four\">\r\n            <div class=\"kpi-item\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/ROI.svg\" alt=\"\">\r\n            <p class=\"kpi-heading\">+308%<\/p>\r\n            <p class=\"kpi-subheading\">ROI<\/p>\r\n        <\/div>\r\n            <div class=\"kpi-item\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Group-1000004424.png\" alt=\"\">\r\n            <p class=\"kpi-heading\">+38%<\/p>\r\n            <p class=\"kpi-subheading\">Conversioni <\/p>\r\n        <\/div>\r\n            <div class=\"kpi-item\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Group-1000004422.png\" alt=\"\">\r\n            <p class=\"kpi-heading\">+22%<\/p>\r\n            <p class=\"kpi-subheading\">Download dell\u2019app<\/p>\r\n        <\/div>\r\n            <div class=\"kpi-item\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Group-291.svg\" alt=\"\">\r\n            <p class=\"kpi-heading\">3x<\/p>\r\n            <p class=\"kpi-subheading\">Efficienza<\/p>\r\n        <\/div>\r\n    <\/section>\n\n\r\n<section class=\"home-cases\">\r\n  <div class=\"wrapper\">\r\n    <div class=\"home-cases__content\">\r\n      <span><\/span>\r\n      <h2>Non fidarti solo delle nostre parole<\/h2>\r\n      <p>Siamo felici di vedere i nostri clienti raggiungere nuovi traguardi.\r\n<\/p>\r\n    <\/div>\r\n\r\n          <div class=\"home-cases__items\">\r\n        <ul>\r\n                      <li>\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/case-studies\/22-di-download-dellapp-e-roi-del-308-grazie-al-marketing-basato-sullai\/\" aria-label=\"+22% di Download dell\u2019App e ROI del 308% grazie al Marketing basato sull\u2019AI\" class=\"home-cases__item\">\r\n                <figure>\r\n                  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/CKW-success-story-featured-image-1110x738.jpeg\" alt=\"+22% di Download dell\u2019App e ROI del 308% grazie al Marketing basato sull\u2019AI\" width=\"1110\" height=\"738\">\r\n                <\/figure>\r\n\r\n                <div class=\"home-cases__item-content\">\r\n                  <div style=\"display: flex;\">\r\n                                          <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/CKW-Logo.png\" alt=\"\" loading=\"lazy\" \/>\r\n                                      <\/div>\r\n\r\n                  <h3><span>+22% di Download dell\u2019App<\/span> e <span>ROI del 308%<\/span> in pochi mesi<\/h3>\r\n                <\/div>\r\n\r\n              <\/a>\r\n            <\/li>\r\n                      <li>\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/case-studies\/storia-di-successo-di-yello-automazione-tramite-ia-e-reporting-unificato\/\" aria-label=\"Storia di successo di Yello: Automazione tramite IA e reporting unificato\" class=\"home-cases__item\">\r\n                <figure>\r\n                  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/01\/Frame-56.png\" alt=\"Storia di successo di Yello: Automazione tramite IA e reporting unificato\" width=\"563\" height=\"508\">\r\n                <\/figure>\r\n\r\n                <div class=\"home-cases__item-content\">\r\n                  <div style=\"display: flex;\">\r\n                                          <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/01\/Yello_logo_yellow_rgb.png\" alt=\"\" loading=\"lazy\" \/>\r\n                                      <\/div>\r\n\r\n                  <h3>Tutto in uno: visione olistica su <span>9<\/span> canali<\/h3>\r\n                <\/div>\r\n\r\n              <\/a>\r\n            <\/li>\r\n                      <li>\r\n              <a href=\"https:\/\/www.nexoya.com\/it\/case-studies\/storia-di-successo-di-swisscom-38-di-conversioni-in-piu-per-una-campagna-multi-channel-con-laiuto-degli-algoritmi-ai-di-nexoya\/\" aria-label=\"Storia di successo di Swisscom: 38% di conversioni in pi\u00f9 per una campagna multi-channel con l&#8217;aiuto degli algoritmi AI di Nexoya\" class=\"home-cases__item\">\r\n                <figure>\r\n                  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/10\/AdobeStock_3370416841-1.jpeg\" alt=\"Storia di successo di Swisscom: 38% di conversioni in pi\u00f9 per una campagna multi-channel con l&#8217;aiuto degli algoritmi AI di Nexoya\" width=\"1107\" height=\"738\">\r\n                <\/figure>\r\n\r\n                <div class=\"home-cases__item-content\">\r\n                  <div style=\"display: flex;\">\r\n                                          <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos.jpg\" alt=\"\" loading=\"lazy\" \/>\r\n                                      <\/div>\r\n\r\n                  <h3><span>38%<\/span> di conversioni in pi\u00f9 per una campagna multi-channel<\/h3>\r\n                <\/div>\r\n\r\n              <\/a>\r\n            <\/li>\r\n                  <\/ul>\r\n      <\/div>\r\n    \r\n    <a class=\"is-link-arrow \" href=\"\/it\/case-studies\/\" aria-label=\"Scopri tutti i casi di studio\">\r\n      Scopri tutti i casi di studio    <\/a>\r\n  <\/div>\r\n<\/section>\n\n\r\n<section class=\"cs-customer-success\">\r\n    <div class=\"cs-container\">\r\n        <div class=\"cs-section-header\">\r\n            <p class=\"cs-section-subtitle\">Il nostro supporto personalizzato<\/p>\r\n            <h2>Il nostro Customer Success Team \u00e8 qui per supportarti! <\/h2>\r\n            <p class=\"cs-section-description\">Che il tuo performance marketing sia gestito internamente o tramite partner, ti supportiamo nella configurazione e modifica dei portafogli, nell\u2019analisi dei dati e nell\u2019ottenere insight utili. Forniamo supporto operativo in ogni fase del percorso.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"cs-content-row\">\r\n            <!-- Left Column (Image) -->\r\n            <div class=\"cs-image-col\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/customer_success-scaled-1.webp\" alt=\"Customer Success Team\" \/>\r\n            <\/div>\r\n\r\n            <!-- Right Column (Text Content) -->\r\n            <div class=\"cs-text-col\">\r\n                                <div class=\"cs-text-block\">\r\n                    <h3>Mantieni i tuoi processi esistenti<\/h3>\r\n                    <p>Inizia subito a prendere decisioni di budget migliori. Continua a fare ci\u00f2 che sai fare meglio, mentre la piattaforma AI di Nexoya fornisce insight di valore e attribuzione e ottimizzazione cross-channel automatizzate per massimizzare le performance.<\/p>\r\n                <\/div>\r\n                                <div class=\"cs-text-block\">\r\n                    <h3>Il nostro Customer Success Team ti affiancher\u00e0<\/h3>\r\n                    <p>Fin dal primo giorno, il nostro team offre supporto personalizzato in base alle tue esigenze specifiche. Garantiamo un\u2019esperienza fluida con le soluzioni automatizzate di Nexoya, cos\u00ec il tuo team pu\u00f2 concentrarsi sulla strategia, non sulla configurazione.<\/p>\r\n                <\/div>\r\n                                <div class=\"cs-text-block\">\r\n                    <h3>Onboarding e personalizzazione<\/h3>\r\n                    <p>Il tuo account viene adattato al tuo flusso di lavoro. Durante l\u2019onboarding, ti guidiamo in un approfondimento completo della piattaforma, mostrando esattamente come funziona e configurando i dati in base alle tue esigenze. In questo modo, tutti gli insight sono pronti per supportare decisioni pi\u00f9 intelligenti, sia per team interni, configurazioni ibride o collaborazioni con agenzie.<\/p>\r\n                <\/div>\r\n                                <a class=\"btn btn__solid btn__solid--green\" href=\"\/it\/demo\/\">Parla con un esperto<\/a>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\n\n\r\n<section class=\"faq-new-section\">\r\n    <h2 class=\"faq-new-title\">Domande frequenti<\/h2>\r\n\r\n                <div class=\"faq-new-item\">\r\n                <button class=\"faq-new-question\">\r\n                    In che modo Nexoya migliora le performance sui diversi canali?                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/themes\/Nexoya\/assets\/images\/angle-down-circle.png\" class=\"faq-new-arrow\" alt=\"Mostra\/Nascondi\">\r\n                <\/button>\r\n                <div class=\"faq-new-answer\">\r\n                    <p><!-- wp:paragraph -->\n<p>Nexoya aggrega tutte le campagne di performance marketing su tutti i canali, inclusi search, social, programmatic e display, in un\u2019unica piattaforma. Utilizzando algoritmi avanzati di machine learning, Nexoya prevede e ottimizza le performance cross-channel, allocando automaticamente i budget nel modo pi\u00f9 efficace. Scopri di pi\u00f9 sulla nostra piattaforma <a href=\"\/it\/product\/\">qui<\/a>.<br><\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                <\/div>\r\n            <\/div>\r\n                    <div class=\"faq-new-item\">\r\n                <button class=\"faq-new-question\">\r\n                    Come Nexoya prevede e valida i risultati?                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/themes\/Nexoya\/assets\/images\/angle-down-circle.png\" class=\"faq-new-arrow\" alt=\"Mostra\/Nascondi\">\r\n                <\/button>\r\n                <div class=\"faq-new-answer\">\r\n                    <p><!-- wp:paragraph -->\n<p>L\u2019AI di Nexoya viene addestrata sui dati storici delle tue campagne su tutti i canali. Le previsioni vengono validate confrontando continuamente le allocazioni di budget raccomandate con i risultati reali. Ogni raccomandazione in Nexoya \u00e8 accompagnata da metriche di performance chiare, che mostrano l\u2019impatto su KPI come lead, ROI o CPA. Molti clienti vedono miglioramenti misurabili, spesso un\u2019efficienza superiore del 20\u201330%, gi\u00e0 nelle prime settimane. Nel tempo, il modello diventa sempre pi\u00f9 intelligente, affinando le previsioni sulla base dei dati reali di performance. Questo garantisce che le previsioni siano concrete e radicate nella realt\u00e0 del tuo business.<br><\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                <\/div>\r\n            <\/div>\r\n                    <div class=\"faq-new-item\">\r\n                <button class=\"faq-new-question\">\r\n                    Nexoya si integra con i miei strumenti esistenti?                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/themes\/Nexoya\/assets\/images\/angle-down-circle.png\" class=\"faq-new-arrow\" alt=\"Mostra\/Nascondi\">\r\n                <\/button>\r\n                <div class=\"faq-new-answer\">\r\n                    <p><!-- wp:paragraph -->\n<p>S\u00ec. Nexoya si integra con oltre 40 canali pubblicitari, piattaforme di analytics e CRM in pochi clic. Questo significa che non \u00e8 necessario modificare il setup attuale. Abbiamo creato <a href=\"\/it\/integrations\/\">una panoramica di tutte le integrazioni<\/a> disponibili, cos\u00ec puoi verificare se le tue sono gi\u00e0 incluse.<br><\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                <\/div>\r\n            <\/div>\r\n                    <div class=\"faq-new-item\">\r\n                <button class=\"faq-new-question\">\r\n                    Posso ottimizzare le performance per un obiettivo specifico, ad esempio lead, conversioni, vendite o LTV?                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/themes\/Nexoya\/assets\/images\/angle-down-circle.png\" class=\"faq-new-arrow\" alt=\"Mostra\/Nascondi\">\r\n                <\/button>\r\n                <div class=\"faq-new-answer\">\r\n                    <p><!-- wp:paragraph -->\n<p>S\u00ec. Nexoya consente di ottimizzare per un obiettivo specifico. Sei tu a scegliere cosa ottimizzare. I nostri algoritmi prevedono con precisione le performance a livello di campagna e ad set e propongono automaticamente un\u2019ottimizzazione del budget per il periodo successivo. Decidi tu l\u2019obiettivo: massimizzare le conversioni con il budget attuale oppure mantenere stabile il tasso di conversione riducendo in modo significativo la spesa pubblicitaria.<br><\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                <\/div>\r\n            <\/div>\r\n                    <div class=\"faq-new-item\">\r\n                <button class=\"faq-new-question\">\r\n                    Come Nexoya gestisce la stagionalit\u00e0 e gli eventi speciali?                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/themes\/Nexoya\/assets\/images\/angle-down-circle.png\" class=\"faq-new-arrow\" alt=\"Mostra\/Nascondi\">\r\n                <\/button>\r\n                <div class=\"faq-new-answer\">\r\n                    <p><!-- wp:paragraph -->\n<p>La stagionalit\u00e0 \u00e8 un fattore chiave per i fornitori di energia, con picchi durante inverni freddi ed estati calde. Gli algoritmi di Nexoya rilevano automaticamente i trend stagionali e adattano le raccomandazioni in modo dinamico. Questi effetti stagionali sono integrati nelle previsioni e nelle simulazioni di scenario, cos\u00ec le stime riflettono gi\u00e0 le variazioni attese della domanda. Durante la stagione, le performance in tempo reale aggiornano continuamente i modelli, permettendo a Nexoya di adeguare le raccomandazioni se la domanda aumenta o diminuisce pi\u00f9 rapidamente del previsto.<br><\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                <\/div>\r\n            <\/div>\r\n                    <div class=\"faq-new-item\">\r\n                <button class=\"faq-new-question\">\r\n                    Come posso iniziare con Nexoya e in che modo aiuta il mio team a lavorare in modo pi\u00f9 efficiente?                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/themes\/Nexoya\/assets\/images\/angle-down-circle.png\" class=\"faq-new-arrow\" alt=\"Mostra\/Nascondi\">\r\n                <\/button>\r\n                <div class=\"faq-new-answer\">\r\n                    <p><!-- wp:paragraph -->\n<p>Iniziare \u00e8 semplice. <a href=\"\/it\/demo\/\">Prenota una demo con i nostri esperti <\/a>per individuare la soluzione migliore per il tuo business ed esplorare come Nexoya pu\u00f2 aiutarti a raggiungere i tuoi obiettivi. Ti verr\u00e0 assegnato un Customer Success Manager e un Account Manager dedicati, che ti guideranno nell\u2019onboarding, ti aiuteranno a collegare le fonti dati e ad adattare completamente la piattaforma ai tuoi obiettivi specifici. Fin dal primo giorno avrai supporto operativo e consulenza strategica per massimizzare i risultati.<br><\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                <\/div>\r\n            <\/div>\r\n                    <div class=\"faq-new-item\">\r\n                <button class=\"faq-new-question\">\r\n                    In che modo Nexoya mi aiuta a reagire ai cambiamenti di prezzo nelle campagne?                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/themes\/Nexoya\/assets\/images\/angle-down-circle.png\" class=\"faq-new-arrow\" alt=\"Mostra\/Nascondi\">\r\n                <\/button>\r\n                <div class=\"faq-new-answer\">\r\n                    <p><!-- wp:paragraph -->\n<p>Nexoya monitora le variazioni di performance causate da cambiamenti tariffari o di prezzo e prevede come queste influenzeranno conversioni e costi di acquisizione. Le previsioni basate sull\u2019AI consentono di riallocare rapidamente i budget verso le campagne che mantengono l\u2019impatto, garantendo che la spesa marketing si adatti in tempo reale e massimizzi i risultati nonostante le fluttuazioni dei prezzi.<br><\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                <\/div>\r\n            <\/div>\r\n                    <div class=\"faq-new-item\">\r\n                <button class=\"faq-new-question\">\r\n                    In cosa Nexoya Attribution si differenzia dai metodi tradizionali?                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/themes\/Nexoya\/assets\/images\/angle-down-circle.png\" class=\"faq-new-arrow\" alt=\"Mostra\/Nascondi\">\r\n                <\/button>\r\n                <div class=\"faq-new-answer\">\r\n                    <p><!-- wp:paragraph -->\n<p>Nexoya utilizza un modello di attribuzione basato su regressione e conforme alla privacy, utilizzabile immediatamente dopo l\u2019implementazione. Le variazioni settimanali di budget agiscono come micro-esperimenti, affinando continuamente il modello e migliorandone l\u2019accuratezza nel tempo. Questo approccio rende direttamente confrontabili diversi tipi di campagne e canali, permettendo di ottimizzare sulla base della reale performance. Puoi trovare maggiori informazioni sulla nostra soluzione di <a href=\"\/it\/attribution\/\">Attribution<\/a> qui.<br><\/p>\n<!-- \/wp:paragraph --><\/p>\r\n                <\/div>\r\n            <\/div>\r\n        <\/section>\n\n\r\n<section class=\"offers ctaGreen industry-cta-section \">\r\n    <div class=\"is-container\">\r\n        <div class=\"content\">\r\n            <div class=\"inner-wrapper\">\r\n                <h3 class=\"is-text-huge\">Aumenta il tuo performance marketingadesso<\/h3>\r\n                <p class=\"is-text\">Scopri come Nexoya pu\u00f2 trasformare il tuo performance marketing e far crescere notevolmente la tua azienda.<\/p>\r\n\r\n                <div class=\"button-group\">\r\n                    <a class=\"is-button is-button-green-arrow reverse\"\r\n                       href=\"https:\/\/www.nexoya.com\/it\/demo\/\">\r\n                      Fissa appuntamento                    <\/a>\r\n\r\n                    <!--  -->\r\n\r\n                                            <a class=\"is-button is-button-transparent\"\r\n                           href=\"https:\/\/www.nexoya.com\/it\/product\/\"\r\n                           target=\"_self\"\r\n                           >\r\n                          Saperne di pi\u00f9                        <\/a>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-acfblocks.php","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-20991","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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