{"id":11733,"date":"2022-02-10T16:46:28","date_gmt":"2022-02-10T15:46:28","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=11733"},"modified":"2024-05-09T12:25:55","modified_gmt":"2024-05-09T11:25:55","slug":"press-release-digital-marketing-trends-from-infection-prevention-to-data-protection-with-ai-based-marketing-automation","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/it\/press-release-digital-marketing-trends-from-infection-prevention-to-data-protection-with-ai-based-marketing-automation\/","title":{"rendered":"Press release:\u00a0Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n<style>#kt-layout-id_c49204-76 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_c49204-76 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_c49204-76 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:2000px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_c49204-76 > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_c49204-76 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_c49204-76 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_c49204-76 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_c49204-76 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_c49204-76 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_c49204-76 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_c49204-76 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_c49204-76 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_c49204-76 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\r\n<div class=\"wp-block-kadence-rowlayout alignnone\">\r\n<div id=\"kt-layout-id_c49204-76\" class=\"kt-row-layout-inner kt-layout-id_c49204-76\">\r\n<div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_cfe5e1-a2 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_cfe5e1-a2 > .kt-inside-inner-col,.kadence-column_cfe5e1-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_cfe5e1-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_cfe5e1-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_cfe5e1-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_cfe5e1-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_cfe5e1-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column_cfe5e1-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_cfe5e1-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\r\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_cfe5e1-a2\">\r\n<div class=\"kt-inside-inner-col\"><style>#kt-layout-id_bb275d-cb{margin-top:120px;margin-bottom:120px;}#kt-layout-id_bb275d-cb > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_bb275d-cb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_bb275d-cb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_bb275d-cb > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_bb275d-cb > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_bb275d-cb{margin-bottom:80px;}#kt-layout-id_bb275d-cb > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;padding-left:20px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\r\n<div class=\"wp-block-kadence-rowlayout alignnone hero-section\">\r\n<div id=\"kt-layout-id_bb275d-cb\" class=\"kt-row-layout-inner kt-layout-id_bb275d-cb\">\r\n<div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row kt-inner-column-height-full\">\r\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_e7abf9-2b\">\r\n<div class=\"kt-inside-inner-col\">\r\n<h1 id=\"press-release-digital-marketing-trends\" class=\"has-text-color\" style=\"color: #131314; font-size: 56px;\"><strong>Press release:\u00a0Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation<\/strong><\/h1>\r\nPandemic brings more data and new requirements \/ Fewer cookies, but more statistical data and AI in digital marketing<\/div>\r\n<div>\u00a0<\/div>\r\n<div class=\"kt-inside-inner-col\"><strong>Zurich and Berlin, February 10th, 2022 &#8211; Corona is driving people into digital channels. Here they <\/strong><strong>encounter an increasingly personalized world, but one in which cookies and personalized tracking will <\/strong><strong>soon be a thing of the past. The reason is more critical consumers and the upcoming tightening of data <\/strong><strong>protection through the TTDSG and the EU&#8217;s ePrivacy Regulation. Marketing experts are increasingly <\/strong><strong>turning to solutions that provide them with a less personalized and more statistical database. <\/strong><strong>Meanwhile, business is struggling with shrinking budgets and looking for technical solutions to adapt <\/strong><strong>to the new normal. AI applications are being used in more areas as a result, and their adoption is on <\/strong><strong>the rise. Experts from nexoya, a solution for AI-based marketing analytics, will present these and other <\/strong><strong>trends for digital marketing against the backdrop of their experience and using practical examples.<\/strong> \u00a0\r\n<h3><strong>Trend 1: More data and new requirements<\/strong><\/h3>\r\nOnline applications and digital channels have seen a huge uptake since the pandemic began. This shift in consumer behavior creates more opportunities for automated experience elements. The Corona\u00a0measures gave digital marketing an additional boost as the importance of digital and mobile touchpoints continues to grow. Two years of pandemic have led to economic losses in many places. As a result, budgets have shrunk in many companies. The impact will continue to shape and change much beyond 2022. What is needed are solutions that help companies and their customers adapt to the new normal. Those responsible for digital marketing, for example, must compensate for fluctuating market conditions. Overall, there is a lot of cost pressure. &#8220;Marketing departments today have to do more with less budget. Agency budgets are shrinking; instead, efficient internal solutions for marketing are needed that require little manpower and can adapt quickly to changes,&#8221; says Marco Hochstrasser, CTO and co-founder of nexoya.<\/div>\r\n<div>\u00a0<\/div>\r\n<div class=\"kt-inside-inner-col\"><strong>Practical example: Holiday region relies on AI-based marketing<\/strong><\/div>\r\n<div class=\"kt-inside-inner-col\">The pandemic has also changed expectations of leisure activities and tourist services. <a href=\"https:\/\/www.nexoya.com\/de\/case-studies\/lenzerheides-erfolgsgeschichte-mehrere-stunden-eingespart-bei-der-manuellen-berichterstellung\/\">Lenzerheide Marketing und Support AG (LMS)<\/a> markets the Lenzerheide vacation region. User and mobility behavior changed noticeably in the last two years. Due to hygiene and distancing regulations, visitor management now plays an important role, as booking guests should be distributed as evenly as possible among the villages and accommodations. In order to increase its own success rate, data from third-party providers, such as weather data, also became interesting for the LMS campaigns. In the spirit of data-driven management, LMS is now fully exploiting the potential of its marketing data &#8211; even to the point of overcoming the challenges posed by the pandemic. This is made possible by an AI-based approach to marketing analytics. &#8220;Equipped in this way, we are able to assess future performance, optimize campaigns and ideally align budgets based on AI-based predictions&#8221; reports Marc Schl\u00fcssel, Head of Marketing and Communications at Lenzerheide Marketing und Support AG. For example, optimizing budget allocation using an internal AI-based platform increases the performance of marketing KPIs by up to 77 percent compared to constant budgets. This is what a joint test series with the University of Zurich has shown. Compared to a human expert, it shows a 19 percent higher performance.\r\n<h3>Trend 2: AI applications are catching on<\/h3>\r\nThe use of AI is increasingly associated with marketing automation, recommendations and personalized digital experiences. But also overall, the acceptance and knowledge of AI and machine learning is increasing in companies and in the general population. Deepfakes or chatbots illustrate the ability of AI to create lifelike experiences. Platform providers such as Google, Apple, Facebook or Amazon and martech providers such as Adobe, Salesforce or Oracle are making investments and innovations in AI worldwide. Marketers are already familiar with the technology, as it is often already in use in other areas of the business. As a result, the usage threshold is lowered, and know-how and trust are already available internally. Customers increasingly expect companies to align with their communication habits, to customize content, to play it out to specific target groups, and to offer suitable products. Personalization and engagement with a focus on long-term customers are becoming increasingly important in e-commerce. AI-based solutions help marketing teams meet these challenges and the high pressure to optimize.\r\n<h3>Trend 3: Marketing without cookies, profiling and personal tracking<\/h3>\r\nThe new version of the Telecommunications Telemedia Data Protection Act (TTDSG) in Germany regulates, among other things, the protection of confidentiality and privacy when using websites. It is a good example of how the GDPR and the new ePrivacy Regulation are being translated into law. Against this backdrop, marketers are focusing more on channels and publishers that enable the context-oriented playout of marketing measures in a privacy-compliant manner. And they are focusing on technologies that provide them with a non-personalized and more statistical database for their data-driven decisions. Increasingly, they will be on the lookout for privacy-compliant attribution for multichannel campaigns. &#8220;From a marketing analytics perspective, the TTDSG is in line with expectations, in that cookies, profiling, and personal tracking are not a meaningful and privacy-compliant means to play out marketing efforts. At nexoya, we have always used only statistical values when analyzing marketing KPIs to provide AI-driven recommendations to our customers. The metrics we use for this are based on the client&#8217;s systems and are completely unpersonalized,&#8221; explains Marco Hochstrasser. &#8220;These can be our own systems, such as SAP, but also publisher data, which we combine specifically to calculate the statistically based marketing analysis from it &#8211; a method that is fully compatible with the ePrivacy regulation, as no personalized data is used.&#8221;<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row kt-inner-column-height-full\">\r\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_e7abf9-2b\">\r\n<div>\u00a0<\/div>\r\n<div class=\"kt-inside-inner-col\"><strong>Practical example: Swisscom integrates internal conversion data<\/strong><\/div>\r\n<div class=\"kt-inside-inner-col\">An AI-based platform enables <a href=\"https:\/\/www.nexoya.com\/de\/case-studies\/swisscom-fallstudie-mehr-conversions-fuer-eine-multi-channel-kampagne\/\">Swisscom AG<\/a> to integrate internal conversion data for campaign optimization &#8211; while maintaining the highest level of data protection. The company did not want to combine data from third-party providers such as publishers &#8211; i.e. 3rd party data such as Google &#8211; with the company&#8217;s own data &#8211; for example first party data from Oracle &#8211; from its internal systems due to data protection concerns, especially in view of the upcoming ePrivacy regulation. Thanks to the integration of nexoya&#8217;s marketing analytics platform and the aggregation of data as well as prediction of campaigns from all digital channels, Swisscom is now able to get conversion-driven optimizations of their campaigns with little effort and adjust them automatically. &#8220;nexoya allows us to integrate data from Oracle Eloqua and Adobe Analytics into the campaign optimization process to optimize campaigns on channels like Google. This gives the team more insights into the combined third-party data with the company&#8217;s own data and suggestions on how to optimally adjust the budget,&#8221; says Milos Radovic, Head of Marketing Development and Strategy at Swisscom.\u00a0\u00a0\r\n<h3><strong>Image material<\/strong><\/h3>\r\nThe graphics are available for download in printable resolution:\r\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" class=\"alignnone  wp-image-10384\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/09\/UZHxNexoya-Study-Illustration-2_EN-300x169.png\" alt=\"\" width=\"673\" height=\"379\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/09\/UZHxNexoya-Study-Illustration-2_EN-300x169.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/09\/UZHxNexoya-Study-Illustration-2_EN-350x197.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/09\/UZHxNexoya-Study-Illustration-2_EN-768x432.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/09\/UZHxNexoya-Study-Illustration-2_EN-1024x576.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/09\/UZHxNexoya-Study-Illustration-2_EN-1536x864.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/09\/UZHxNexoya-Study-Illustration-2_EN.png 1920w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/figure>\r\nWhen human experts optimize multichannel marketing campaign budgets, they underperform AI-based tools by up to 19 percent. Compared to non-optimized budgets, artificial intelligence increases performance by up to 77 percent. (Graphic: nexoya) Download image: <a href=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/09\/UZHxNexoya-Study-Illustration-2_DE.png\">https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/09\/UZHxNexoya-Study-Illustration-2_DE.png\u00a0<\/a> \u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div>\u00a0<\/div>\r\n<div class=\"wp-block-kadence-rowlayout alignnone hero-section\">\r\n<div id=\"kt-layout-id_bb275d-cb\" class=\"kt-row-layout-inner kt-layout-id_bb275d-cb\">\r\n<div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row kt-inner-column-height-full\">\r\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_e7abf9-2b\">\r\n<div><strong>About nexoya<\/strong><\/div>\r\n<div class=\"kt-inside-inner-col\">The startup Nexoya ltd with the headquarter in Z\u00fcrich, is since 2018 developing a platform for automatic analysis for digital marketing of mid-to large size corporates &#8211; with high usability and high data privacy focus. On the basis of Machine Learning, the SaaS Platform &#8220;nexoya Marketing Analytics&#8221; optimizes multi-channel marketing campaigns. It aggregates all relevant metrics out of various channels such as google, instagram or facebook, allowing you to have well-arranged reporting and monitoring of your KPIs. On the basis of the gathered data and thanks to Artificial Intelligence (Predictive Analytics) nexoya optimizes your campaign budget thereafter. With that it helps Marketing teams to reduce their operational efforts, simplify automated data-driven decisions and reduce your ad-spend by up to 30%. Nexoya is only gathering non personalized data and is hosting strictly in certified datacenters in Switzerland. Customers are well-known businesses such as Emmi Group, Generali, CSS or the house agency. <a href=\"https:\/\/www.nexoya.com\">www.nexoya.com<\/a><\/div>\r\n<div>\u00a0<\/div>\r\n<div class=\"kt-inside-inner-col\"><strong>Press contact<\/strong><\/div>\r\n<div class=\"kt-inside-inner-col\">Sabrina Ortmann, nexoya<\/div>\r\n<div class=\"kt-inside-inner-col\">Phone: +49 (0)30 54909240<\/div>\r\n<div class=\"kt-inside-inner-col\">E-Mail: <a href=\"mailto:press@nexoya.com\">press@nexoya.com<\/a><\/div>\r\n<div>\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<style>#kt-layout-id_4f9e16-71{margin-bottom:120px;}#kt-layout-id_4f9e16-71 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_4f9e16-71 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_4f9e16-71 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( 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1rem);}.kadence-column_bf8b0b-0a > .kt-inside-inner-col{flex-direction:column;}.kadence-column_bf8b0b-0a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_bf8b0b-0a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_bf8b0b-0a{position:relative;}@media all and (max-width: 1024px){.kadence-column_bf8b0b-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_bf8b0b-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\r\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_bf8b0b-0a\">\r\n<div class=\"kt-inside-inner-col\">\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"340\" height=\"192\" class=\"wp-image-3998\" src=\"https:\/\/nexoyav2dev.wpengine.com\/wp-content\/uploads\/2020\/03\/client-4.png\" alt=\"Logo Adunit\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/client-4.png 340w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/client-4-300x169.png 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/figure>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<style>.kadence-column_28969b-20 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_28969b-20 > .kt-inside-inner-col,.kadence-column_28969b-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_28969b-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_28969b-20 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_28969b-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_28969b-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_28969b-20{position:relative;}@media all and (max-width: 1024px){.kadence-column_28969b-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_28969b-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\r\n<div class=\"wp-block-kadence-column inner-column-3 kadence-column_28969b-20\">\r\n<div class=\"kt-inside-inner-col\">\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"399\" class=\"wp-image-7616\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-1024x399.jpg\" alt=\"Swisscom logo Case study\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-1024x399.jpg 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-350x137.jpg 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-300x117.jpg 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-768x300.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-1536x599.jpg 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos.jpg 1882w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<style>.kadence-column_1f3612-57 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_1f3612-57 > .kt-inside-inner-col,.kadence-column_1f3612-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_1f3612-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_1f3612-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_1f3612-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_1f3612-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_1f3612-57{position:relative;}@media all and (max-width: 1024px){.kadence-column_1f3612-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_1f3612-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\r\n<div class=\"wp-block-kadence-column inner-column-4 kadence-column_1f3612-57\">\r\n<div class=\"kt-inside-inner-col\">\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"340\" height=\"192\" class=\"wp-image-4004\" src=\"https:\/\/nexoyav2dev.wpengine.com\/wp-content\/uploads\/2020\/03\/client-2-1.png\" alt=\"iway.ch logo\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/client-2-1.png 340w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/client-2-1-300x169.png 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<style>.kadence-column_ea9560-a7 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_ea9560-a7 > .kt-inside-inner-col,.kadence-column_ea9560-a7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_ea9560-a7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_ea9560-a7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_ea9560-a7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_ea9560-a7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_ea9560-a7{position:relative;}@media all and (max-width: 1024px){.kadence-column_ea9560-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_ea9560-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\r\n<div class=\"wp-block-kadence-column inner-column-5 kadence-column_ea9560-a7\">\r\n<div class=\"kt-inside-inner-col\">\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8623\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/03\/Emmi.svg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<style>.kadence-column_112255-d8 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_112255-d8 > .kt-inside-inner-col,.kadence-column_112255-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_112255-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_112255-d8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_112255-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_112255-d8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_112255-d8{position:relative;}@media all and (max-width: 1024px){.kadence-column_112255-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_112255-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\r\n<div class=\"wp-block-kadence-column inner-column-6 kadence-column_112255-d8\">\r\n<div class=\"kt-inside-inner-col\">\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"100\" height=\"86\" class=\"wp-image-8666\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/03\/thehousrlogo-1.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<style>#kt-layout-id_aef057-b8{margin-bottom:100px;}#kt-layout-id_aef057-b8 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_aef057-b8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_aef057-b8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;padding-left:40px;padding-right:40px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_aef057-b8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_aef057-b8 > .kt-row-column-wrap{padding-right:30px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_aef057-b8{margin-bottom:100px;}#kt-layout-id_aef057-b8 > .kt-row-column-wrap{padding-left:20px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}}<\/style>\r\n<div class=\"wp-block-kadence-rowlayout alignnone\">\r\n<div id=\"kt-layout-id_aef057-b8\" class=\"kt-row-layout-inner kt-layout-id_aef057-b8\">\r\n<div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_c86d31-bb > .kt-inside-inner-col{padding-top:72px;padding-bottom:72px;padding-left:20px;padding-right:20px;}.kadence-column_c86d31-bb > .kt-inside-inner-col{border-color:rgba(223, 225, 237, 0.7);border-top-width:1px;border-right-width:1px;border-bottom-width:1px;border-left-width:1px;}.kadence-column_c86d31-bb > .kt-inside-inner-col,.kadence-column_c86d31-bb > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kadence-column_c86d31-bb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_c86d31-bb > .kt-inside-inner-col{flex-direction:column;}.kadence-column_c86d31-bb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_c86d31-bb > .kt-inside-inner-col{background-color:#0ec76a;}.kadence-column_c86d31-bb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_c86d31-bb{text-align:center;}.kadence-column_c86d31-bb{position:relative;}.wp-block-kadence-column.kadence-column_c86d31-bb > .kt-inside-inner-col{margin-top:0px;margin-bottom:0px;margin-right:0px;margin-left:0px;}@media all and (max-width: 1024px){.kadence-column_c86d31-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.wp-block-kadence-column.kadence-column_c86d31-bb > .kt-inside-inner-col{margin-right:0px;margin-left:0px;}}@media all and (max-width: 767px){.kadence-column_c86d31-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.wp-block-kadence-column.kadence-column_c86d31-bb > .kt-inside-inner-col{margin-right:0px;margin-left:0px;}}<\/style>\r\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_c86d31-bb cta-wrapper\">\r\n<div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_758e69-89, .wp-block-kadence-advancedheading.kt-adv-heading_758e69-89[data-kb-block=\"kb-adv-heading_758e69-89\"]{margin-bottom:26px;font-size:3rem;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_758e69-89 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_758e69-89[data-kb-block=\"kb-adv-heading_758e69-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_758e69-89 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_758e69-89[data-kb-block=\"kb-adv-heading_758e69-89\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading_758e69-89, .wp-block-kadence-advancedheading.kt-adv-heading_758e69-89[data-kb-block=\"kb-adv-heading_758e69-89\"]{font-size:3rem;}}<\/style>\r\n<h2 class=\"kt-adv-heading_758e69-89 cta-title wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading_758e69-89\">Get the most out of your marketing efforts!<\/h2>\r\n\r\n\r\n\r\n<p class=\"has-white-color has-text-color has-normal-font-size wp-block-paragraph\">Get a Demo from one of our experts.<\/p>\r\n\r\n\r\n<style>#kt-layout-id_9b2333-9c > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_9b2333-9c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_9b2333-9c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_9b2333-9c > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_9b2333-9c .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_9b2333-9c .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_9b2333-9c .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_9b2333-9c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 1024px){#kt-layout-id_9b2333-9c 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class=\"wp-block-buttons cta-button-container is-flex-center is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7d812b4c wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button cta-button cta-trial\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background\" style=\"border-radius: 5px; color: #0ec76a;\" href=\"https:\/\/www.nexoya.com\/get-demo\/\">Get a Demo<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<style>.kadence-column_7cdadf-04 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7cdadf-04 > .kt-inside-inner-col,.kadence-column_7cdadf-04 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7cdadf-04 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7cdadf-04 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7cdadf-04 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7cdadf-04 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7cdadf-04{position:relative;}@media all and (max-width: 1024px){.kadence-column_7cdadf-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7cdadf-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\r\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_7cdadf-04\">\r\n<div class=\"kt-inside-inner-col\">\r\n<div class=\"wp-block-buttons cta-button-container is-flex-center is-layout-flex wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button cta-button cta-demo\"><a class=\"wp-block-button__link has-white-color has-text-color\" style=\"border-radius: 5px;\" href=\"https:\/\/www.nexoya.com\/pricing\/\">View Pricing<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Press release:\u00a0Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation Pandemic brings more data and new requirements \/ Fewer cookies, but more statistical data and AI in digital marketing \u00a0 Zurich and Berlin, February 10th, 2022 &#8211; Corona is driving people into digital channels. Here they encounter an increasingly [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11635,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-feature.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11733","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Press release:\u00a0Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation - Nexoya<\/title>\n<meta name=\"description\" content=\"Digital Marketing Trends in 2022: Pandemic brings more data and new requirements \/ Fewer cookies, but more statistical data and AI in digital marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/press-release-digital-marketing-trends-from-infection-prevention-to-data-protection-with-ai-based-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press release:\u00a0Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation\" \/>\n<meta property=\"og:description\" content=\"Digital Marketing Trends in 2022: Pandemic brings more data and new requirements \/ Fewer cookies, but more statistical data and AI in digital marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/press-release-digital-marketing-trends-from-infection-prevention-to-data-protection-with-ai-based-marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-09T11:25:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-16.05.31.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1522\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/press-release-digital-marketing-trends-from-infection-prevention-to-data-protection-with-ai-based-marketing-automation\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/press-release-digital-marketing-trends-from-infection-prevention-to-data-protection-with-ai-based-marketing-automation\\\/\",\"name\":\"Press release:\u00a0Digital Marketing Trends: From Infection Prevention to Data Protection with AI-based Marketing Automation - 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