{"id":9268,"date":"2021-04-20T09:05:05","date_gmt":"2021-04-20T08:05:05","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=9268"},"modified":"2023-02-01T14:42:00","modified_gmt":"2023-02-01T13:42:00","slug":"weather-integration","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/it\/help\/weather-integration\/","title":{"rendered":"Weather integration"},"content":{"rendered":"\n<p>Is bad weather influencing your Digital Marketing?<\/p>\n\n\n\n<p>Weather is an important factor in our everyday life &#8211; but how is it affecting your Digital Marketing efforts?<\/p>\n\n\n\n<p>We saw in recent months, that weather conditions and especially good or bad weather, as well as temperature, have a clear impact on digital marketing. Especially when it comes to the amount of visits on organic websites or the cost of ads &#8211; the influence of weather is quite significant.<\/p>\n\n\n\n<p>Therefore we extended our Integrations and starting now, you can add weather metrics from bigger cities in Austria, Germany, and Switzerland within Nexoya!\u00a0Check it out and\u00a0activate the weather integration now.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Check the full list of integrations&nbsp;<a href=\"https:\/\/www.nexoya.com\/integrations\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is bad weather influencing your Digital Marketing? Weather is an important factor in our everyday life &#8211; but how is it affecting your Digital Marketing efforts? We saw in recent months, that weather conditions and especially good or bad weather, as well as temperature, have a clear impact on digital marketing. Especially when it comes [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-9268","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Weather integration - Nexoya<\/title>\n<meta name=\"description\" content=\"Weather is an important factor in our everyday life - but how is it affecting your Digital Marketing efforts?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/help\/weather-integration\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Weather integration\" \/>\n<meta property=\"og:description\" content=\"Weather is an important factor in our everyday life - 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