{"id":6708,"date":"2020-09-22T13:50:05","date_gmt":"2020-09-22T12:50:05","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=6708"},"modified":"2025-12-15T16:39:29","modified_gmt":"2025-12-15T15:39:29","slug":"ctr","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/it\/help\/ctr\/","title":{"rendered":"Click through Rate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Click through rate (CTR) is a metric that is commonly used within marketing. And it is the rate of people who clicked on a link of the total number who saw it. Further examples of where CTRs are often analysed are links on search engine result pages (SERPS), CTA-links (Call to action links), clicks on banners, emails, ads or videos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The formula for calculating the CTR is:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"800\" height=\"256\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/09\/Click-Through-Rate-Calculation-Formula.png\" alt=\"CTR formula\" class=\"wp-image-6920\" style=\"width:400px;height:128px\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/09\/Click-Through-Rate-Calculation-Formula.png 800w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/09\/Click-Through-Rate-Calculation-Formula-350x112.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/09\/Click-Through-Rate-Calculation-Formula-300x96.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/09\/Click-Through-Rate-Calculation-Formula-768x246.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reasons-to-track-ctr\"><strong>Reasons to track CTR<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CTR is probably one of the most important metrics to track and analyse since it tells you for example what type of ads, meta titles and descriptions, videos, content and images work best for your target audience. Analysis of your CTRs can bring you insights that help you to optimize your content for better results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">High CTRs indicate that your content and offering is highly relevant for your targeted audience. Low CTRs indicate that the content doesn&#8217;t align with the users\u2019 expectations or is irrelevant for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-common-variations-of-ctr\"><strong>Common variations of CTR<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Name<\/th><th class=\"has-text-align-left\" data-align=\"left\">Descirption<\/th><th class=\"has-text-align-left\" data-align=\"left\">Platform<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Organic CTR<\/td><td class=\"has-text-align-left\" data-align=\"left\">This is a Click-through rate that comes from organic search engine result pages.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Google Analytics<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Email CTR (Email marketing)<\/td><td class=\"has-text-align-left\" data-align=\"left\">This is a Click-through rate that comes from email activities.<\/td><td class=\"has-text-align-left\" data-align=\"left\">SAP Marketing Cloud<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">&nbsp;PPC CTR<\/td><td class=\"has-text-align-left\" data-align=\"left\">This is a Click-through rate that comes from PPC (pay-per-click) activities.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Google Ads<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-can-tracking-ctr-help-you-to-become-more-data-driven\"><strong>How can tracking CTR help you to become more data-driven?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To better understand how you can improve your CTR, have a look at the landing page reports and categorize your pages and see which had higher CTR and which had a lower. Analyse the differences and find the possible reason behind why some of the landing pages had better CTR than others. Have a look at the positionings of your landing pages and check their CTRs. Highly ranked landing pages should correlate with higher CTRs as well, check the low CTR landing pages and see how they differ from the well-performing pages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nexoya.com\/marketing-kpi-handbook\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download our free ebook<\/a> to learn the fundamentals of data-drivenness with 17 marketing KPIs!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-additional-information-on-ctr\">Additional information on CTR<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.wordstream.com\/average-ctr\">Read more about average CTRs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nexoya.com\/blog\/all-you-need-to-know-about-ctr-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Further insights into CTR optimization<\/a><\/li>\n<\/ol>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Click through rate (CTR) is a metric that is commonly used within marketing. And it is the rate of people who clicked on a link of the total number who saw it. Further examples of where CTRs are often analysed are links on search engine result pages (SERPS), CTA-links (Call to action links), clicks on [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-6708","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Click through Rate explained and insights into the various forms<\/title>\n<meta name=\"description\" content=\"Within this nexoya help center article about the click through rate (CTR) insights are shared on which platform this rate is found.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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