{"id":6703,"date":"2020-08-31T15:59:12","date_gmt":"2020-08-31T14:59:12","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=6703"},"modified":"2023-11-15T09:37:18","modified_gmt":"2023-11-15T08:37:18","slug":"cost-per-click","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/it\/help\/cost-per-click\/","title":{"rendered":"Cost per Click"},"content":{"rendered":"\n<p>Cost per Click or abbreviated CPC, is one of the most common digital marketing KPIs in advertising. The KPI stands for the price paid for a click in a pay-per-click (PPC) advertising on a digital marketing platform or publisher platform. The CPC helps to understand how much one clicks costs.<\/p>\n\n\n\n<p>It is calculated by dividing total <a href=\"https:\/\/www.nexoya.com\/help\/cost\/\">costs<\/a> by total number of <a href=\"https:\/\/www.nexoya.com\/help\/clicks\/\">clicks<\/a> and is found on Google Analytics, Meta and many others.<\/p>\n\n\n\n<p><strong><span class=\"has-inline-color has-black-color\">Calculation:&nbsp;<\/span><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1012\" height=\"276\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Cost-per-Click-CPC-Formula.png\" alt=\"Cost per Click (CPC) Formula\" class=\"wp-image-6762\" style=\"width:506px;height:138px\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Cost-per-Click-CPC-Formula.png 1012w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Cost-per-Click-CPC-Formula-350x95.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Cost-per-Click-CPC-Formula-300x82.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Cost-per-Click-CPC-Formula-768x209.png 768w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/><\/figure>\n<\/div>\n\n\n<p>Important to understand, is that Click can mean something different on certain platforms in some cases and can not be blindly compared. For instance a \u201cClick\u201d in Twitter and Facebook means either a click on a link or a media object (i.e. posted picture). Whereas a click in a search ad is called a <a href=\"https:\/\/www.nexoya.com\/help\/clicks\/\">\u201cLink Click&#8221;<\/a>. For that reason there is also the \u201cCPC (Cost per Link Click)\u201d which refers to the actual Clicks on the Link.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reasons to track CPC<\/strong><\/h2>\n\n\n\n<p>Tracking your CPC is important especially when the focus is on paid marketing activities with the goal of interactions. It gives you insights into your campaign performance and is a very tangible metric within the digital realm. Further it enables you to exercise control over the advertising budget more easily by comparing campaigns on the same level. The use of CPC is recommended from digital marketing experts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Common variations of CPC<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Name<\/th><th class=\"has-text-align-left\" data-align=\"left\">Description<\/th><th class=\"has-text-align-left\" data-align=\"left\">Platform<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Actual CPC<\/td><td class=\"has-text-align-left\" data-align=\"left\"><img decoding=\"async\" width=\"350\" height=\"92\" class=\"wp-image-6764\" style=\"width: 350px;\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Acutal-CPC-Formula.png\" alt=\"Actual CPC Formula\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Acutal-CPC-Formula.png 1040w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Acutal-CPC-Formula-350x92.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Acutal-CPC-Formula-300x78.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Acutal-CPC-Formula-768x201.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Acutal-CPC-Formula-1024x268.png 1024w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/td><td class=\"has-text-align-left\" data-align=\"left\">Google Ad<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Average CPC<\/td><td class=\"has-text-align-left\" data-align=\"left\"><img decoding=\"async\" width=\"350\" height=\"87\" class=\"wp-image-6766\" style=\"width: 350px;\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Average-CPC-Formula.png\" alt=\"Average CPC Formula\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Average-CPC-Formula.png 1022w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Average-CPC-Formula-350x87.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Average-CPC-Formula-300x75.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Average-CPC-Formula-768x191.png 768w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/td><td class=\"has-text-align-left\" data-align=\"left\">Google Ads<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Cost-per Link Click<\/td><td class=\"has-text-align-left\" data-align=\"left\">Cost per actual link which was clicked in your social post      (w\/o the clicks on the content\/media).<\/td><td class=\"has-text-align-left\" data-align=\"left\">Facebook, Twitter, Instagram<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can tracking CPC help you to become more data-driven?<\/strong><\/h3>\n\n\n\n<p>The CPC is one of the metrics that is easily comparable across marketing channels, and that can also be calculated using the <a href=\"https:\/\/www.nexoya.com\/help\/how-to-create-custom-kpis\/\">Custom KPI function<\/a> in nexoya. This allows you to get more insights into the effectiveness of the different channels in respect to a more interaction based annual goal.<br><\/p>\n\n\n\n<p>In regards to measuring effectiveness of paid marketing activities, the KPI <a href=\"https:\/\/www.nexoya.com\/help\/engagement-rate\/\">Engagement Rate<\/a> should not be disregarded. As it gives further insights into the attractiveness of interaction for your ads.<\/p>\n\n\n\n<p><strong>Nexoya Pro Tip:<\/strong> A note regarding the average cost per click, the metric is highly dependent on the geographical location wherein the ad is broadcasted. Meaning that the costs can vary highly amongst different geographical locations.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.nexoya.com\/marketing-kpi-handbook\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download our free ebook<\/a> to learn the fundamentals of data-drivenness with 17 marketing KPIs!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Additional information about CPC<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/116495\" target=\"_blank\" rel=\"noreferrer noopener\">For more insights into how the bidding process works, check out this article<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6297\" target=\"_blank\" rel=\"noreferrer noopener\">More detailed information and explanation about the actual cost-per-click<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/neilpatel.com\/blog\/cost-per-click-irrelevance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Neil Patel highlighting the reasons against the CPC measurement<\/a><\/li>\n<\/ol>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Cost per Click or abbreviated CPC, is one of the most common digital marketing KPIs in advertising. The KPI stands for the price paid for a click in a pay-per-click (PPC) advertising on a digital marketing platform or publisher platform. The CPC helps to understand how much one clicks costs. It is calculated by dividing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-6703","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cost per Click - Nexoya<\/title>\n<meta name=\"description\" content=\"Tracking your CPC is important especially when the focus is on paid marketing activities with the goal of interactions. It gives you insights\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/help\/cost-per-click\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost per Click\" \/>\n<meta property=\"og:description\" content=\"Tracking your CPC is important especially when the focus is on paid marketing activities with the goal of interactions. 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