{"id":6544,"date":"2020-08-13T13:11:59","date_gmt":"2020-08-13T12:11:59","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=6544"},"modified":"2023-03-17T12:52:58","modified_gmt":"2023-03-17T11:52:58","slug":"how-to-use-metrics","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/it\/help\/how-to-use-metrics\/","title":{"rendered":"How to Use Metrics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You can find all your metrics and KPIs within the <strong>Metrics section<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"979\" height=\"726\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Metrics-nexoya-new.png\" alt=\"Metrics section nexoya\" class=\"wp-image-6437\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Metrics-nexoya-new.png 979w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Metrics-nexoya-new-350x260.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Metrics-nexoya-new-300x222.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Metrics-nexoya-new-768x570.png 768w\" sizes=\"(max-width: 979px) 100vw, 979px\" \/><figcaption class=\"wp-element-caption\"><em>Metrics section in Nexoya<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can easily find a specific metric that you are looking for by applying filters available on the search panel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201c<strong>Search all<\/strong>\u201d button enables the search to go beyond the totals, and display metrics from individual posts, email campaigns, ads, etc. Make sure you have activated it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can filter metrics by source (various channels that were connected to the tool) and type (a specific type of metric).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can easily extend the displayed results by clicking on the three dots at the bottom of the screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get more insights about the concrete metric by clicking on it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As soon as you have selected at least one metric the options \u201c<strong>Create report<\/strong>\u201d and \u201c<strong>Compare<\/strong>\u201d become visible.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_cdb64d-45, .wp-block-kadence-advancedheading.kt-adv-heading_cdb64d-45[data-kb-block=\"kb-adv-heading_cdb64d-45\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_cdb64d-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_cdb64d-45[data-kb-block=\"kb-adv-heading_cdb64d-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_cdb64d-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_cdb64d-45[data-kb-block=\"kb-adv-heading_cdb64d-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_cdb64d-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_cdb64d-45\">How to use Text Search<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In general, you can always use the text search to find all of your metrics. The text search respects your selected filters for source(s) and type(s). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> if nothing is selected for either source or type, the text search is expanded to those two sections as well. This means the filters are very handy helpers on top of the text search, while the text search itself is powerful without. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s look at some examples using only text search. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are looking for metrics containing an exact keyword, phrase, or URL, use quotation marks around the search term. This allows for an exact search: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-1-1024x530.png\" alt=\"\" class=\"wp-image-8133\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-1-1024x530.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-1-350x181.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-1-300x155.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-1-768x397.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-1-1536x795.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-1-2048x1059.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Text search results in Nexoya<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If results are still too broad or you don&#8217;t know the full metric name, however, you can specify further. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this example, the search for landing pages is returning results for campaigns such as ducks and onions, but we&#8217;re looking for coffee beans. Adding &#8220;<strong>+<\/strong>&#8221; followed by the next keyword will give you results for campaigns including both landing page <em>and<\/em> coffee beans: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.18.50-1024x479.png\" alt=\"\" class=\"wp-image-11554\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.18.50-1024x479.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.18.50-350x164.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.18.50-300x140.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.18.50-768x359.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.18.50-1536x718.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.18.50-2048x958.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Extended search results in Nexoya<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can add as many keywords as needed to find the exact metric. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you only want to see the clicks metric for the coffee bean landing page, add this as a third keyword:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"296\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.19.29-1024x296.png\" alt=\"\" class=\"wp-image-11556\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.19.29-1024x296.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.19.29-350x101.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.19.29-300x87.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.19.29-768x222.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.19.29-1536x444.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.19.29-2048x592.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Narrowed down search result in Nexoya<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also possible to combine searches, i.e. to show results for this <em>or <\/em>that; to do so, simply include the keywords with quotation marks around each query: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-4-1024x557.png\" alt=\"\" class=\"wp-image-8139\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-4-1024x557.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-4-350x190.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-4-300x163.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-4-768x418.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-4-1536x836.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Text-Search-4-2048x1114.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Multiple results in Nexoya<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, you can exclude particular keywords when searching. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this example, we want to exclude all organic metrics relating to the coffee beans landing page. Doing so will show only results not labelled as organic, i.e. paid. To do this, use &#8220;<strong>&#8211;<\/strong>&#8220;. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"361\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.21.54-1024x361.png\" alt=\"\" class=\"wp-image-11558\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.21.54-1024x361.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.21.54-350x123.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.21.54-300x106.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.21.54-768x271.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.21.54-1536x541.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-17-at-10.21.54-2048x722.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Excluding specific results in Nexoya<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-compare-metrics\">How to compare metrics<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Select the metrics you want to compare<\/li>\n\n\n\n<li>Choose \u201cCompare\u201d by navigating to the \u201cscale\u201d button<\/li>\n\n\n\n<li>Define the date range<\/li>\n\n\n\n<li>Add more metrics if necessary<\/li>\n\n\n\n<li>Create a report if necessary&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Compare-metrics-1024x429.png\" alt=\"Compare metrics\" class=\"wp-image-6428\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Compare-metrics-1024x429.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Compare-metrics-350x147.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Compare-metrics-300x126.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Compare-metrics-768x322.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Compare-metrics-1536x644.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Compare-metrics.png 1762w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Metrics comparison with Nexoya<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now you can easily compare any metrics you want.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-create-a-kpi-report\">How to create a KPI Report<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Select the metrics you want to display in your report<\/li>\n\n\n\n<li>Choose \u201cCreate report\u201d by clicking on the \u201c+\u201d button<\/li>\n\n\n\n<li>Name your report and add a short description if necessary<\/li>\n\n\n\n<li>Define the date range for your report &#8211; this can be changed at any point in time<\/li>\n\n\n\n<li>Click \u201cCreate report\u201d to finish the process<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">After the report is created, you can easily export it as pdf or csv if necessary.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Reports-1024x559.png\" alt=\"Reports-nexoya\" class=\"wp-image-6430\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Reports-1024x559.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Reports-350x191.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Reports-300x164.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Reports-768x419.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Reports-1536x838.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Reports.png 1649w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Reporting with Nexoya<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can find all the reports you created in the Reports section.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out our short explanation video! \ud83d\ude42 <\/p>\n\n\n<p><iframe title=\"Metrics | Nexoya Feature\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GneW71NVGQQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>You can find all your metrics and KPIs within the Metrics section.&nbsp; You can easily find a specific metric that you are looking for by applying filters available on the search panel. The \u201cSearch all\u201d button enables the search to go beyond the totals, and display metrics from individual posts, email campaigns, ads, etc. Make [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[99],"class_list":["post-6544","help_center","type-help_center","status-publish","format-standard","hentry","help_category-how-to"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use Metrics - Nexoya<\/title>\n<meta name=\"description\" content=\"You can easily find a specific metric that you are looking for, by applying filters available on the search panel. Read more now on Nexoya.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/help\/how-to-use-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Metrics\" \/>\n<meta property=\"og:description\" content=\"You can easily find a specific metric that you are looking for, by applying filters available on the search panel. Read more now on Nexoya.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/help\/how-to-use-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-17T11:52:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/07\/Metrics-nexoya-new.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/how-to-use-metrics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/how-to-use-metrics\\\/\"},\"author\":{\"name\":\"Olga Zolliker\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#\\\/schema\\\/person\\\/c2dbb9e120b54d27eadf5a9b09cab918\"},\"headline\":\"How to Use Metrics\",\"datePublished\":\"2020-08-13T12:11:59+00:00\",\"dateModified\":\"2023-03-17T11:52:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/how-to-use-metrics\\\/\"},\"wordCount\":602,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/how-to-use-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Metrics-nexoya-new.png\",\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/how-to-use-metrics\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/how-to-use-metrics\\\/\",\"name\":\"How to Use Metrics - Nexoya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/how-to-use-metrics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/how-to-use-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Metrics-nexoya-new.png\",\"datePublished\":\"2020-08-13T12:11:59+00:00\",\"dateModified\":\"2023-03-17T11:52:58+00:00\",\"description\":\"You can easily find a specific metric that you are looking for, by applying filters available on the search panel. 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