{"id":6531,"date":"2020-08-11T15:28:02","date_gmt":"2020-08-11T14:28:02","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=6531"},"modified":"2026-07-07T11:04:14","modified_gmt":"2026-07-07T10:04:14","slug":"followers","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/it\/help\/followers\/","title":{"rendered":"Followers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Followers \u2013 <\/strong>indicates<strong> <\/strong>the number of users who have chosen to follow a company\u2019s profile on social media or content updates (e.g. in the form of Newsletters).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on which platform you use, this metric has alternative names such as Subscribers (Youtube), Page Fans (Facebook), Connections (LinkedIn), Newsletter subscriber (SAP), Friend Count (Twitter), and Follower Count (Twitter\/Instagram).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Update: <\/strong>Keep in mind that <a href=\"https:\/\/www.nexoya.com\/blog\/the-newest-facebook-page-update-that-can-affect-your-marketing-kpis\/\">due to the recent Facebook page update<\/a>, <strong>Page Fans<\/strong> and <strong>Page likes<\/strong> will be replaced with <strong>followers<\/strong>. Therefore, make sure to shift your focus from counting likes and page fans to page followers.<\/p>\n\n\n\n<h3 id=\"h-reasons-to-track-followers\" class=\"wp-block-heading\">Reasons to track Followers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The main goal of this metric is to measure the brand popularity and the effectiveness of the brand community. The more followers your company has, the broader the reach that you can get.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The larger follower base you have, the larger outreach you get and, therefore, the more potential customers you can acquire. This process can be easily visualized in the nexoya tool using the Funnel feature. <\/p>\n\n\n\n<h3 id=\"h-how-can-tracking-followers-help-you-to-become-more-data-driven\" class=\"wp-block-heading\"><strong>How can tracking Followers help you to become more data-driven?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With nexoya you can easily track and compare the number of followers your company has for each channel.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to be successful it is important to analyze your followers from time to time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most social media platforms provide analytics sections for business accounts, where you can analyze your audience\u2019s demographics and their engagement with the content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analysis of your followers can help you to better understand your target audience and tailor your campaigns to your audience\u2019s interests and needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nexoya.com\/marketing-kpi-handbook\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download our free ebook<\/a> to learn the fundamentals of data-drivenness with 17 marketing KPIs!<\/p>\n\n\n\n<h3 id=\"h-additional-information\" class=\"wp-block-heading\"><strong>Additional information<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/support.socialbakers.com\/hc\/en-us\/articles\/115000894528-Analyze-Your-Fans-and-Followers\" target=\"_blank\" rel=\"noreferrer noopener\">Analyze Your Fans and Followers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/buffer.com\/library\/instagram-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-company-pages\/2019\/21-tips-for-attracting-followers-to-your-linkedin-page\" target=\"_blank\" rel=\"noreferrer noopener\">How to Increase Number of Followers on LinkedIn<\/a><\/li>\n<\/ol>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Followers \u2013 indicates the number of users who have chosen to follow a company\u2019s profile on social media or content updates (e.g. in the form of Newsletters).&nbsp; Depending on which platform you use, this metric has alternative names such as Subscribers (Youtube), Page Fans (Facebook), Connections (LinkedIn), Newsletter subscriber (SAP), Friend Count (Twitter), and Follower [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-6531","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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