{"id":30782,"date":"2026-09-08T16:17:44","date_gmt":"2026-09-08T15:17:44","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&p=30782"},"modified":"2026-09-09T08:16:07","modified_gmt":"2026-09-09T07:16:07","slug":"get-deeper-insights-into-your-performance-with-nexoya-assistant","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/it\/help\/get-deeper-insights-into-your-performance-with-nexoya-assistant\/","title":{"rendered":"Get deeper insights into your performance with Nexoya Assistant"},"content":{"rendered":"\n

Have a question about your portfolio or your latest optimization? Want a quick overview of what changed over the last 30 days?<\/p>\n\n\n\n

With Nexoya Assistant, you can ask these questions – and many more – directly within your portfolio. Dive deeper into your performance results, get advice on which campaigns need your attention first, ask about your latest optimization, and more, all through an easy-to-use chat built right into the Nexoya platform.<\/p>\n\n\n\n

How to access your Nexoya Assistant<\/strong><\/h3>\n\n\n\n
    \n
  1. Log in to your Nexoya account.<\/li>\n\n\n\n
  2. Select the relevant portfolio.<\/li>\n\n\n\n
  3. Click the black chat icon \u201cAsk Your Assistant\u201d in the bottom-right corner to open Nexoya Assistant.<\/li>\n<\/ol>\n\n\n\n

    Note: Nexoya Assistant needs to be activated for your account. If you don’t see the chat icon, it hasn’t been activated yet. Once it’s activated, it becomes visible in every portfolio.<\/em><\/p>\n\n\n\n

    Tip: prefer dark mode? Toggle it using the switch in the top-right corner of the chat window.<\/p>\n\n\n\n

    \"Nexoya\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    How does it work?<\/strong><\/h3>\n\n\n\n

    Nexoya Assistant works on the same principle as the AI assistants you’re already using – a conversational chat where you can ask your questions naturally, in whichever language you prefer. English, German, Italian, and other major languages are all supported.<\/p>\n\n\n\n

    Not sure what to ask? Use one of the starter prompts you’ll see when you open the chat window.<\/p>\n\n\n\n

    And remember: the more precise your question, the better the answer.<\/p>\n\n\n\n

    \"Nexoya\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    How can the Nexoya Assistant help you?<\/strong><\/h3>\n\n\n\n

    Nexoya Assistant can help you get deeper insights into two major parts of the platform:<\/p>\n\n\n\n

      \n
    • Performance insights<\/li>\n\n\n\n
    • The latest optimization proposal<\/li>\n<\/ul>\n\n\n\n

      Performance insights<\/strong><\/h4>\n\n\n\n

      Ask about the current or past performance of your campaigns. Example questions:<\/p>\n\n\n\n

        \n
      • Which campaigns show a positive vs. negative trend for CPA over the last 3 months?<\/li>\n\n\n\n
      • Which campaigns had no ad spend last month?<\/li>\n\n\n\n
      • Show me campaigns with a growing divergence between ad spend and performance.<\/li>\n<\/ul>\n\n\n\n

        Latest optimization proposal<\/strong><\/h4>\n\n\n\n

        Get explanations behind your latest optimization proposal. Example questions:<\/p>\n\n\n\n

          \n
        • Which campaigns will see the largest budget shifts?<\/li>\n\n\n\n
        • Show me all campaigns that are saturated or limited.<\/li>\n\n\n\n
        • What’s the saturation of this campaign, and how has it changed over the last month?<\/li>\n<\/ul>\n\n\n\n

          Chat history<\/strong><\/h3>\n\n\n\n

          Nexoya Assistant keeps a history of your past chats. You can continue any previous conversation or start a new one – when you continue a chat, the assistant keeps the earlier context, so you can ask follow-up questions based on previous answers.<\/p>\n\n\n\n

          Your chat history is private to you – nobody else on your team can see or access your chats.<\/p>\n\n\n\n

          Extending the Knowledge of the Nexoya Assistant<\/strong><\/h3>\n\n\n\n

          Nexoya Assistant comes preloaded with information about the Nexoya platform, as well as general knowledge on performance marketing analytics and optimization.<\/p>\n\n\n\n

          You can extend Nexoya Assistant’s knowledge by uploading additional materials – such as details on your marketing funnel – in the “Knowledge” tab. Supported formats: PDF, DOCX, PPTX, and TXT.<\/p>\n\n\n\n

          Keep in mind that, unlike your chat history, this additional knowledge is shared with everyone on your team.<\/p>\n\n\n\n

          For example, you could upload documents that:<\/p>\n\n\n\n

            \n
          • Explain your marketing funnel in more detail<\/li>\n\n\n\n
          • Explain your general performance marketing setup in more detail<\/li>\n\n\n\n
          • Provide specific context about your business ecosystem, as long as it is related to your marketing performance<\/li>\n<\/ul>\n\n\n\n
            \"Nexoya\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

            Anything you upload becomes part of the context which Nexoya Assistant uses to answer your questions. The more relevant a document is to your marketing and advertising performance, the more useful it is. Unrelated material, on the other hand, can make answers vague or less on point, rather than better.<\/p>\n\n\n\n

            Once uploaded, your documents appear in a list, where you can also remove them.<\/p>\n\n\n\n

            Limitations<\/strong><\/h3>\n\n\n\n

            Keep in mind the following limitations of Nexoya Assistant:<\/p>\n\n\n\n

              \n
            • It is restricted to information about the portfolio performance and optimization.<\/li>\n\n\n\n
            • It has only access to the latest optimization proposal.<\/li>\n\n\n\n
            • It has only read access to the current portfolio data.<\/li>\n\n\n\n
            • It doesn\u2019t have any cross-portfolio knowledge.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

              Have a question about your portfolio or your latest optimization? Want a quick overview of what changed over the last 30 days? With Nexoya Assistant, you can ask these questions – and many more – directly within your portfolio. Dive deeper into your performance results, get advice on which campaigns need your attention first, ask […]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-30782","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nGet deeper insights into your performance with Nexoya Assistant - Nexoya<\/title>\n<meta name=\"description\" content=\"With Nexoya Assistant, you can ask these questions - and many more - directly within your portfolio. 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