{"id":29610,"date":"2026-06-24T18:13:16","date_gmt":"2026-06-24T17:13:16","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=29610"},"modified":"2026-06-24T18:13:19","modified_gmt":"2026-06-24T17:13:19","slug":"amazon-ads-integration-overview-setup","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/it\/help\/amazon-ads-integration-overview-setup\/","title":{"rendered":"Amazon Ads Integration: Overview &amp; Setup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Amazon is the world&#8217;s third-largest digital advertising platform, spanning shopping, streaming, and programmatic inventory. With this integration, you can connect your Amazon Ads account to Nexoya and optimize it alongside all your other channels &#8211; with Nexoya continuously allocating your budget for maximum return across your entire channel mix, automatically.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-two-separate-channels\"><strong>Two separate channels<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Ads in Nexoya is split into two distinct channels: <strong>Amazon Sponsored Ads<\/strong> and <strong>Amazon DSP<\/strong>. Each is a separate integration and must be connected independently. Depending on which Amazon products you use, you may connect one or both.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/06\/Amazon-ads-feature-update-1024x492.png\" alt=\"Amazon ads feature update\" class=\"wp-image-29611\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/06\/Amazon-ads-feature-update-1024x492.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/06\/Amazon-ads-feature-update-300x144.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/06\/Amazon-ads-feature-update-768x369.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/06\/Amazon-ads-feature-update-254x122.png 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/06\/Amazon-ads-feature-update-350x168.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/06\/Amazon-ads-feature-update.png 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Amazon Sponsored Ads<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This channel bundles Amazon&#8217;s four self-service ad products under a single connection:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><thead><tr><th><strong>Sub-product<\/strong><\/th><th><strong>Description<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Sponsored Products (SP)<\/strong><\/td><td>Cost-per-click ads promoting individual product listings, appearing on search results and product pages.<\/td><\/tr><tr><td><strong>Sponsored Brands (SB)<\/strong><\/td><td>Banner ads at the top of search results, featuring a brand logo and product carousel.<\/td><\/tr><tr><td><strong>Sponsored Display (SD)<\/strong><\/td><td>Display and retargeting ads served on and off Amazon.<\/td><\/tr><tr><td><strong>Sponsored Television (ST)<\/strong><\/td><td>Video ads on streaming surfaces including Prime Video and Twitch.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You select which sub-products to enable when setting up the channel.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Amazon DSP (Demand-Side Platform)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon&#8217;s programmatic ad-buying platform for running display and video campaigns across Amazon-owned properties (Prime Video, IMDb, Twitch) and third-party sites and exchanges. This is a separate channel connection from Sponsored Ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-nexoya-can-do-with-your-amazon-ads\"><strong>What Nexoya can do with your Amazon Ads<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-data-ingestion\"><strong>Data ingestion<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Nexoya pulls in accounts, campaigns, and KPIs automatically across both channels, giving you a unified view of Amazon performance alongside the rest of your channel mix.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-automated-budget-changes\"><strong>Automated budget changes<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Supported level of budget adjustments:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Channel<\/strong><\/th><th><strong>Level<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Amazon Sponsored Ads<\/strong><\/td><td>Campaign<\/td><\/tr><tr><td><strong>Amazon DSP<\/strong><\/td><td>Campaign<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Automated bidding strategy changes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supported level of bidding strategy adjustments:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Channel<\/strong><\/th><th><strong>Level<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Amazon Sponsored Ads<\/strong><\/td><td>Ad group<\/td><\/tr><tr><td><strong>Amazon DSP<\/strong><\/td><td>Campaign<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-kpi-data-retention-limits\"><strong>KPI data retention limits<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that Amazon&#8217;s API restricts how far back Nexoya can retrieve historical metrics. The limits vary by sub-product:<br><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Channel \/ Sub-product<\/strong><\/th><th><strong>Historical data limit<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Sponsored Products<\/strong><\/td><td>95 days<\/td><\/tr><tr><td><strong>Sponsored Brands<\/strong><\/td><td>60 days<\/td><\/tr><tr><td><strong>Sponsored Display<\/strong><\/td><td>65 days<\/td><\/tr><tr><td><strong>Sponsored Television<\/strong><\/td><td>95 days<\/td><\/tr><tr><td><strong>Amazon DSP<\/strong><\/td><td>95 days<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important for Sponsored Ads:<\/strong> If you connect multiple sub-products, the effective retention limit for the entire channel is determined by the sub-product with the shortest window.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example: connecting both Sponsored Products and Sponsored Brands means Nexoya can only retrieve data going back 60 days across the full channel &#8211; the Sponsored Brands limit applies to all sub-products in that connection.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-to-connect\"><strong>How to connect<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to <strong>Settings at the bottom left side<\/strong><\/li>\n\n\n\n<li>Search for \u201cAmazon ads\u201d<\/li>\n\n\n\n<li>Select <strong>Amazon Sponsored Ads<\/strong>, <strong>Amazon DSP<\/strong>, or both (as separate connections).<\/li>\n\n\n\n<li>Follow the authentication flow to authorize Nexoya access to your Amazon Ads account.<\/li>\n\n\n\n<li>For Sponsored Ads: select the sub-products you want to enable.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Need help?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contact your Customer Success Manager or reach us at support@nexoya.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is the world&#8217;s third-largest digital advertising platform, spanning shopping, streaming, and programmatic inventory. With this integration, you can connect your Amazon Ads account to Nexoya and optimize it alongside all your other channels &#8211; with Nexoya continuously allocating your budget for maximum return across your entire channel mix, automatically. Two separate channels Amazon Ads [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-29610","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amazon Ads Integration: Overview &amp; Setup - Nexoya<\/title>\n<meta name=\"description\" content=\"With this integration, you can connect your Amazon Ads account to Nexoya and optimize it alongside all your other channels\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/help\/amazon-ads-integration-overview-setup\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Ads Integration: Overview &amp; 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