{"id":24086,"date":"2025-11-11T14:57:27","date_gmt":"2025-11-11T13:57:27","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=24086"},"modified":"2025-11-11T15:27:14","modified_gmt":"2025-11-11T14:27:14","slug":"what-is-nexoya-attribution-and-how-does-it-work","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/it\/help\/what-is-nexoya-attribution-and-how-does-it-work\/","title":{"rendered":"What is Nexoya Attribution and how does it work?"},"content":{"rendered":"\n<p>We all know the challenge.&nbsp;<\/p>\n\n\n\n<p>Multiple dashboards, inconsistent data, and fragmented customer journeys make it harder than ever to understand what truly drives performance.<br>At the same time, tracking signals are declining, last-click models miss the full journey, and traditional MMM cannot keep up with the speed modern marketing teams require.<\/p>\n\n\n\n<p>The result? Decisions based on partial truth rather than real insight.<\/p>\n\n\n\n<p>That\u2019s why we\u2019re so excited to introduce <a href=\"https:\/\/www.nexoya.com\/attribution\/\"><strong>Nexoya Attribution<\/strong><\/a>, built to deliver unbiased, actionable clarity across every channel and empower your team to make proactive, data-backed decisions. No pixels, no waiting, no guesswork.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-nexoya-s-attribution\"><strong>What is Nexoya\u2019s Attribution?<\/strong><br><\/h3>\n\n\n\n<p>Nexoya\u2019s attribution replaces outdated approaches with modern regression-based modeling. It uses weekly budget shifts as micro-experiments, continuously refining model accuracy as you run campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-center-1-1024x732.png\" alt=\"Attribution-feature-help-center-1\" class=\"wp-image-24087\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-center-1-1024x732.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-center-1-300x214.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-center-1-768x549.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-center-1-1536x1097.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-center-1-2048x1463.png 2048w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-center-1-254x181.png 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-center-1-350x250.png 350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-makes-it-different\"><strong>What makes it different<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A single source of truth across all channels<\/li>\n\n\n\n<li>Clarity into what truly drives conversions<\/li>\n\n\n\n<li>Actionable insights at the campaign level<\/li>\n\n\n\n<li>Data that improves automatically through every optimization cycle&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"712\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-article-2-1024x712.png\" alt=\"Attribution-feature-help-article-2\" class=\"wp-image-24090\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-article-2-1024x712.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-article-2-300x209.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-article-2-768x534.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-article-2-1536x1069.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-article-2-254x177.png 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-article-2-350x244.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/11\/Attribution-feature-help-article-2.png 1834w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-it-works\"><strong>How it works<\/strong><br><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-connect-your-data\"><strong>1. Connect your data<\/strong><\/h4>\n\n\n\n<p>We integrate your Google, Meta, TikTok, Display, custom sales data and additional sources. No cookies or pixels required.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-continuous-modeling\"><strong>2. Continuous modeling<\/strong><\/h4>\n\n\n\n<p>Monthly regression-based modeling uses weekly budget adjustments as ongoing micro-experiments, allowing the model to learn and improve accuracy continuously week after week.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-predict-and-optimize\"><strong>3. Predict and optimize<\/strong><\/h4>\n\n\n\n<p>The Nexoya algorithm provides concrete budget and target recommendations you can act on immediately.<\/p>\n\n\n\n<p><br>Would you like to explore the new Attribution feature? Reach out to your Customer Success Manager to define the next steps.&nbsp;&nbsp;<\/p>\n\n\n\n<p>New to the tool? <a href=\"https:\/\/www.nexoya.com\/meet-marco\/?utm_source=nexoya_website&amp;utm_content=featureUpdate\">Schedule a 30 minute attribution fix session<\/a> with one of our experts.&nbsp;<\/p>\n\n\n\n<p>\ud83c\udfa5 <a href=\"https:\/\/www.nexoya.com\/resource_gallery\/masterclass-replay-from-attribution-chaos-to-18-8-more-leads-how-generali-cracked-cross-channel-optimization-with-ai\/?utm_source=nexoya_website&amp;utm_content=featureUpdate\">See how Generali achieved +18.8% more online leads with Nexoya in our DMEXCO masterclass<\/a>&nbsp;<\/p>\n\n\n\n<p>It is time to move from data chaos to clarity you can trust.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know the challenge.&nbsp; Multiple dashboards, inconsistent data, and fragmented customer journeys make it harder than ever to understand what truly drives performance.At the same time, tracking signals are declining, last-click models miss the full journey, and traditional MMM cannot keep up with the speed modern marketing teams require. The result? Decisions based on [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-24086","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Nexoya Attribution and how does it work? - Nexoya<\/title>\n<meta name=\"description\" content=\"Nexoya\u2019s attribution replaces outdated approaches with modern regression-based modeling. It is time to move from data chaos to clarity you can trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/help\/what-is-nexoya-attribution-and-how-does-it-work\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Nexoya Attribution and how does it work?\" \/>\n<meta property=\"og:description\" content=\"Nexoya\u2019s attribution replaces outdated approaches with modern regression-based modeling. 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