{"id":22730,"date":"2025-04-28T13:06:20","date_gmt":"2025-04-28T12:06:20","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&p=22730"},"modified":"2025-05-08T06:31:54","modified_gmt":"2025-05-08T05:31:54","slug":"smarter-more-precise-predictions-with-events-feature","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/it\/help\/smarter-more-precise-predictions-with-events-feature\/","title":{"rendered":"Enhance Predictions by Adding Key Events"},"content":{"rendered":"\n

Planning a big campaign or a new product launch?<\/p>\n\n\n\n

Today\u2019s marketers are navigating a rapidly evolving landscape. From planned promotional pushes and seasonal sales to unexpected external disruptions like macroeconomic shifts or technical hiccups, there are countless factors that can affect campaign performance.<\/p>\n\n\n\n

The problem? These events often skew your results.<\/p>\n\n\n\n

That\u2019s where the Events<\/strong> feature comes in. This feature lets you add internal or external events that could impact your performance. Whether it\u2019s a major promotion, a brand awareness push, a product launch, or even an external factor like a competitor\u2019s campaign or a public holiday – Nexoya can now take it all into account to enhance prediction accuracy.<\/p>\n\n\n\n

Key Benefits of the Events Feature<\/strong><\/h3>\n\n\n\n

1. Add business-specific events as model inputs<\/strong><\/strong><\/h4>\n\n\n\n

Every business is unique. You can define which events matter, how big the impact is, and which campaigns are affected, making future predictions more accurate\u2014leading to smarter budget allocation and better optimization<\/a> results.<\/p>\n\n\n\n

2. Improve prediction quality with richer context<\/strong><\/strong><\/h4>\n\n\n\n

The model learns from your past events and uses that knowledge to improve predictions for future, similar scenarios. The more you use it, the smarter it gets.<\/p>\n\n\n\n

3. Smarter simulations and pacing proposals<\/strong><\/strong><\/h4>\n\n\n\n

Incorporating key events helps Nexoya deliver more accurate simulations<\/a> and pacing recommendations – enabling smarter, data-driven budget planning that reflects actual dynamics.<\/p>\n\n\n\n

Seven Event Types<\/strong><\/h3>\n\n\n\n

You can select from seven event categories for your events:<\/p>\n\n\n\n

    \n
  1. Promotion & Discounts<\/strong> (small or large)
    E.g. price drops, limited-time offers, loyalty or low-funnel pushes.<\/li>\n\n\n\n
  2. Product Launch<\/strong> (small or large)
    E.g. new product launches, feature rollouts, or major category launches.<\/li>\n\n\n\n
  3. Brand Awareness<\/strong> (small or large)
    E.g. TV campaigns, offline activations, or broader awareness pushes.<\/li>\n\n\n\n
  4. Price increase <\/strong>(small or large)
    E.g. price increases and their potential impact on behaviour or conversions.<\/li>\n\n\n\n
  5. Positive External Effects <\/strong>(small or large)<\/li>\n\n\n\n
  6. E.g. holidays, competitor outages, favourable macroeconomic conditions.<\/li>\n\n\n\n
  7. Negative External Effects<\/strong>
    <\/strong>E.g. competitor promotions, global crises, or regulatory challenges.<\/li>\n\n\n\n
  8. Tracking Issues<\/strong>
    E.g. gaps in tracking or reporting disruptions\u2014so they don’t skew your optimization.<\/li>\n<\/ol>\n\n\n\n
    \"Events-feature-event-categories\"<\/figure>\n\n\n\n

    \ud83d\udca1 For most categories, you can define the impact size<\/strong> (small or large) to help the algorithm interpret the scale of each event more accurately.<\/p>\n\n\n\n

    The impact level isn\u2019t based on a fixed scale\u2014it\u2019s based on your own estimation. What matters most is consistency. If you expect the event to have a relatively minor effect, choose small. If you believe it will significantly influence performance, select large. This helps the model understand the relative weight of each event over time.<\/p>\n\n\n\n

    How Does It Work?<\/strong><\/h3>\n\n\n\n

    At the heart of this feature lies Nexoya\u2019s AI-driven algorithm, which is continuously learning from your historical performance data. The more events (=context) you add, the smarter it gets. It will start recognizing patterns over time and understanding how different types of events impact your campaign results.<\/p>\n\n\n\n

    Simply put: the more events you add to the Nexoya platform the more accurate and tailored your predictions become.<\/p>\n\n\n\n

    Here\u2019s how it works step by step:<\/p>\n\n\n\n

    1. Learning from the Past<\/strong><\/h4>\n\n\n\n

    Every time you add an event, be it a product launch, promotion, or other event, Nexoya starts learning how that specific category of event impacted your performance. It analyzes key performance metrics across all relevant adsets, campaigns and channels, creating a data-rich context to better predict behaviour for future predictions.<\/p>\n\n\n\n

    Does it mean that you need to provide information about past events as well? <\/p>\n\n\n\n

    Yes, adding past events is essential. The more historical data you provide, the better the algorithm can learn and recognize patterns, leading to more accurate predictions. Think of it as giving the model valuable context to work with. 
    \ud83d\udc49 Important:<\/strong> Make sure that the campaigns that were active during those past events are also added to your portfolio, so the model can access the relevant performance data.<\/p>\n\n\n\n

    2. Transferring Insights to the Future<\/strong><\/h4>\n\n\n\n

    Once the algorithm has learned from past events, it applies that knowledge to similar upcoming ones (events from the same category). This transfer of learnings ensures that predictions for future campaigns take into account how similar situations have influenced your performance before.<\/p>\n\n\n\n

    For example:<\/p>\n\n\n\n