{"id":22342,"date":"2025-03-06T10:16:10","date_gmt":"2025-03-06T09:16:10","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&p=22342"},"modified":"2025-03-06T10:16:13","modified_gmt":"2025-03-06T09:16:13","slug":"smarter-seasonality-modeling-with-google-trends-keywords","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/it\/help\/smarter-seasonality-modeling-with-google-trends-keywords\/","title":{"rendered":"Smarter Seasonality Modeling with Google Trends & Keywords"},"content":{"rendered":"\n

At Nexoya, we\u2019re all about data-driven optimization<\/strong> – and we have great news!<\/p>\n\n\n\n

We\u2019ve introduced a new way to enhance the accuracy of our seasonality modeling<\/strong> by integrating yearly patterns from Google Trends<\/a><\/strong> into our AI-powered predictions.<\/p>\n\n\n\n

What\u2019s new?<\/strong><\/h3>\n\n\n\n

You can now add customer-specific keywords<\/strong> as an input to our algorithm. By incorporating historical search trends, our ML models<\/strong> can detect seasonal fluctuations<\/strong> and integrate them seamlessly into campaign performance predictions. The result?<\/p>\n\n\n\n

    \n
  • More precise forecasting<\/li>\n\n\n\n
  • Smarter optimizations<\/li>\n\n\n\n
  • Better campaign performance uplift<\/li>\n<\/ul>\n\n\n\n

    How to get started?<\/strong><\/h3>\n\n\n\n

    Simply provide up to 10 keywords<\/strong> per advertising portfolio to your Customer Success Manager<\/strong>. Our ML team will analyze them and offer feedback on their quality. If necessary, we\u2019ll help refine the list to ensure optimal impact.<\/p>\n\n\n\n

    What makes a good keyword?<\/strong><\/h3>\n\n\n\n
      \n
    • Relevant to your business (for instance, brand names, product names, industry terms, or competitors)<\/li>\n\n\n\n
    • Used in your paid search campaigns<\/li>\n\n\n\n
    • Shows strong, recurring yearly patterns over the last 5 years on Google Trends<\/li>\n<\/ul>\n\n\n\n
      \"Camping-van-Google-trends-last-5-years\"<\/figure>\n\n\n\n

      How does the model learn?<\/strong><\/h3>\n\n\n\n

      The ML model will assess the impact of your keywords<\/strong>:
      \u2714\ufe0f If the correlation is strong<\/strong>, it increases their weight in optimization
      \u274c If no impact is detected<\/strong>, they are automatically disregarded<\/p>\n\n\n\n

      \ud83d\udccc Note: There won\u2019t be a visible change in the UI, but rest assured – our models will be working smarter in the background to refine your predictions!<\/p>\n\n\n\n

      Want to take advantage of this new feature? <\/p>\n\n\n\n

      Start preparing your keyword list and share it with your CSM when you\u2019re ready!<\/p>\n","protected":false},"excerpt":{"rendered":"

      At Nexoya, we\u2019re all about data-driven optimization – and we have great news! We\u2019ve introduced a new way to enhance the accuracy of our seasonality modeling by integrating yearly patterns from Google Trends into our AI-powered predictions. What\u2019s new? You can now add customer-specific keywords as an input to our algorithm. By incorporating historical search […]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-22342","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nSmarter Seasonality Modeling with Google Trends & Keywords - Nexoya<\/title>\n<meta name=\"description\" content=\"Enhance the accuracy of our seasonality modeling by integrating yearly patterns from Google Trends into Nexoya AI predictions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/help\/smarter-seasonality-modeling-with-google-trends-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smarter Seasonality Modeling with Google Trends & Keywords\" \/>\n<meta property=\"og:description\" content=\"Enhance the accuracy of our seasonality modeling by integrating yearly patterns from Google Trends into Nexoya AI predictions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/help\/smarter-seasonality-modeling-with-google-trends-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T09:16:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/03\/Camping-van-Google-trends-last-5-years.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1910\" \/>\n\t<meta property=\"og:image:height\" content=\"1776\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/smarter-seasonality-modeling-with-google-trends-keywords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/smarter-seasonality-modeling-with-google-trends-keywords\\\/\"},\"author\":{\"name\":\"Olga Zolliker\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#\\\/schema\\\/person\\\/c2dbb9e120b54d27eadf5a9b09cab918\"},\"headline\":\"Smarter Seasonality Modeling with Google Trends & Keywords\",\"datePublished\":\"2025-03-06T09:16:10+00:00\",\"dateModified\":\"2025-03-06T09:16:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/smarter-seasonality-modeling-with-google-trends-keywords\\\/\"},\"wordCount\":258,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/smarter-seasonality-modeling-with-google-trends-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Camping-van-Google-trends-last-5-years-1024x952.png\",\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/smarter-seasonality-modeling-with-google-trends-keywords\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/smarter-seasonality-modeling-with-google-trends-keywords\\\/\",\"name\":\"Smarter Seasonality Modeling with Google Trends & Keywords - 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