{"id":14526,"date":"2023-03-23T08:46:20","date_gmt":"2023-03-23T07:46:20","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&p=14526"},"modified":"2025-12-24T10:26:40","modified_gmt":"2025-12-24T09:26:40","slug":"target-proposals","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/it\/help\/target-proposals\/","title":{"rendered":"Target Proposals"},"content":{"rendered":"\n

For campaigns with target bidding strategies, Nexoya continuously assesses cross-channel performance and budget allocation. Based on these insights, it proposes optimized bidding targets that you can approve and apply instantly within the platform. This delivers powerful automation while ensuring you keep full control.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Why does Nexoya propose to change the Target?<\/strong><\/p>\n\n\n\n

Since target bidding strategies do not consider it a priority to spend the whole budget but rather meet a specific target, it is important to adjust the target. If you would like to give a campaign more flexibility or restrict the campaign more. Simply adjusting the budget may cause underperformance of a particular campaign if the target does not agree with the budget. <\/p>\n\n\n\n

Do I have to accept both the budget proposal and target proposal?<\/strong>
You have the option to only apply the targets and leave the budget open. <\/p>\n","protected":false},"excerpt":{"rendered":"

For campaigns with target bidding strategies, Nexoya continuously assesses cross-channel performance and budget allocation. Based on these insights, it proposes optimized bidding targets that you can approve and apply instantly within the platform. This delivers powerful automation while ensuring you keep full control. Why does Nexoya propose to change the Target? Since target bidding strategies […]<\/p>\n","protected":false},"author":19,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-14526","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nTarget Proposals - Nexoya<\/title>\n<meta name=\"description\" content=\"For campaigns with a TROAS or TCPA, Nexoya will propose to update targets based on the budget moves and achieved targets to optimize performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/help\/target-proposals\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target Proposals\" \/>\n<meta property=\"og:description\" content=\"For campaigns with a TROAS or TCPA, Nexoya will propose to update targets based on the budget moves and achieved targets to optimize performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/help\/target-proposals\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-24T09:26:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/TROAS-Optimization.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1270\" \/>\n\t<meta property=\"og:image:height\" content=\"507\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/target-proposals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/target-proposals\\\/\"},\"author\":{\"name\":\"Flavia Wagner\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#\\\/schema\\\/person\\\/fb4f4f140821bc939cfb344211052851\"},\"headline\":\"Target Proposals\",\"datePublished\":\"2023-03-23T07:46:20+00:00\",\"dateModified\":\"2025-12-24T09:26:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/target-proposals\\\/\"},\"wordCount\":143,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/target-proposals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/TROAS-Optimization-1024x409.png\",\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/target-proposals\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/target-proposals\\\/\",\"name\":\"Target Proposals - 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