{"id":12069,"date":"2022-04-21T10:01:39","date_gmt":"2022-04-21T09:01:39","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&p=12069"},"modified":"2022-04-21T10:01:41","modified_gmt":"2022-04-21T09:01:41","slug":"optimize-low-conversion-campaigns-with-new-adstock-modeling","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/it\/help\/optimize-low-conversion-campaigns-with-new-adstock-modeling\/","title":{"rendered":"Optimize low-conversion campaigns with new Adstock modeling"},"content":{"rendered":"\n

Eager to optimize your lower funnel but have not enough conversions? <\/p>\n\n\n\n

We have great news!<\/p>\n\n\n\n

We have enhanced our AI models and upgraded our Optimization feature with the Adstock modeling. <\/p>\n\n\n\n

Thanks to our new Adstock modeling feature<\/strong>, you can now optimize and boost the performance of low-conversion campaigns.<\/p>\n\n\n\n

\"new-adstock-modeling-feature\"<\/figure>\n\n\n\n

How does it work?<\/p>\n\n\n\n

Using Adstock modeling, Nexoya extends its AI models allowing it to make more precise predictions and enhance optimization quality on low-materiality campaigns.<\/p>\n\n\n\n

\"Adstock<\/figure>\n\n\n\n

As a result, you can achieve up to 40% better on low conversion campaign optimizations<\/strong>.<\/p>\n\n\n\n

Adstock modeling feature will get you:<\/p>\n\n\n\n

  1. More precise predictions and, therefore, better optimizations on low materiality campaigns<\/strong><\/li>
  2. Increase in performance<\/strong>, especially on low conversion campaigns<\/li>
  3. Optimization of your lower funnel, even if you don’t have enough conversions<\/li>
  4. Measure the advertising carryover effect better<\/strong> <\/li>
  5. Attribute your conversions using the statistically proven model<\/li><\/ol>\n\n\n\n

    This feature is automatically available for all the Optimization customers and will be activated automatically in your next optimization round. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Thanks to our new Adstock modeling feature, you can now optimize and boost the performance of low-conversion campaigns.<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-12069","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nOptimize low-conversion campaigns with new Adstock modeling - Nexoya<\/title>\n<meta name=\"description\" content=\"Thanks to our new Adstock modeling feature, you can now optimize and boost the performance of low-conversion campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/help\/optimize-low-conversion-campaigns-with-new-adstock-modeling\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize low-conversion campaigns with new Adstock modeling\" \/>\n<meta property=\"og:description\" content=\"Thanks to our new Adstock modeling feature, you can now optimize and boost the performance of low-conversion campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/help\/optimize-low-conversion-campaigns-with-new-adstock-modeling\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T09:01:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/04\/pexels-ketut-subiyanto-4560142-1024x683.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/optimize-low-conversion-campaigns-with-new-adstock-modeling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/optimize-low-conversion-campaigns-with-new-adstock-modeling\\\/\"},\"author\":{\"name\":\"Olga Zolliker\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#\\\/schema\\\/person\\\/c2dbb9e120b54d27eadf5a9b09cab918\"},\"headline\":\"Optimize low-conversion campaigns with new Adstock modeling\",\"datePublished\":\"2022-04-21T09:01:39+00:00\",\"dateModified\":\"2022-04-21T09:01:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/optimize-low-conversion-campaigns-with-new-adstock-modeling\\\/\"},\"wordCount\":171,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/optimize-low-conversion-campaigns-with-new-adstock-modeling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/pexels-ketut-subiyanto-4560142-1024x683.jpg\",\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/optimize-low-conversion-campaigns-with-new-adstock-modeling\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/help\\\/optimize-low-conversion-campaigns-with-new-adstock-modeling\\\/\",\"name\":\"Optimize low-conversion campaigns with new Adstock modeling - 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