{"id":11501,"date":"2022-02-09T09:28:23","date_gmt":"2022-02-09T08:28:23","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=11501"},"modified":"2023-11-08T14:50:52","modified_gmt":"2023-11-08T13:50:52","slug":"optimization-performance-details","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/it\/help\/optimization-performance-details\/","title":{"rendered":"Validation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nexoya provides you with optimization proposals for your campaigns. These proposals are validated over time in order to track your performance and determine how much the optimization has brought you in return.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"information-displayed\"><strong>Information displayed:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#70727b\" class=\"has-inline-color\">Your <strong>progress in a selected time period<\/strong>, including the key performance indicators<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#70727b\" class=\"has-inline-color\"><strong>Performance gains <\/strong>thanks to the optimization<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#70727b\" class=\"has-inline-color\">The <strong>planned and actual spending<\/strong> for any given time frame<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#70727b\" class=\"has-inline-color\"><strong>Budget distribution<\/strong> amongst all your channels<\/mark><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-03-18-at-14.04.30-1024x517.png\" alt=\"Validation-of-Prediction\" class=\"wp-image-11723\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-03-18-at-14.04.30-1024x517.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-03-18-at-14.04.30-350x177.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-03-18-at-14.04.30-300x151.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-03-18-at-14.04.30-768x387.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-03-18-at-14.04.30-1536x775.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-03-18-at-14.04.30-2048x1033.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-it-works\"><strong>How it works<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The validation is available for any date range during which there were optimization proposals. The goal is to evaluate the performance of the optimization performed by Nexoya. In order to do so we distinguish between two scenarios:<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#674ced\" class=\"has-inline-color\">Achieved:<\/mark><\/strong> This is the performance that you have achieved over the timeframe at hand.&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Non-Optimized: <\/mark><\/strong>This is the performance that you would have obtained without changing the initial budget. The conversions are based on the true market cost-per-conversion given the initial budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The validation is dynamic. This means that you can validate any timeframe, e.g. 1 week, 1 month, etc. as long as there has been an optimization proposal during this time. The first week of the time selected serves as the basis for the validation and defines the initial budget allocation.<br>If the screen does not show any results, it\u2019s because there were no optimizations. If there is a horizontal line with no increase in performance this also means that during this time there was no optimization proposal, but there was at least one day in the selected time frame with a proposal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"more-information-regarding-the-campaign-section\">More information regarding the portfolio section <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nexoya.com\/help\/how-campaign-optimization-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Portfolio Optimization works<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nexoya.com\/help\/how-to-use-the-campaign-section\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use the Portfolio Section<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nexoya.com\/help\/how-to-update-campaign-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Update Portfolio Content<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have any more questions, don&#8217;t hesitate to reach out. We are happy to help. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nexoya provides you with optimization proposals for your campaigns. These proposals are validated over time in order to track your performance and determine how much the optimization has brought you in return. Information displayed: How it works The validation is available for any date range during which there were optimization proposals. The goal is to [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[99],"class_list":["post-11501","help_center","type-help_center","status-publish","format-standard","hentry","help_category-how-to"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Validation - Nexoya<\/title>\n<meta name=\"description\" content=\"Nexoya provides optimization proposals for your marketing campaigns. These proposals are validated over time to track the optimization performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/help\/optimization-performance-details\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Validation\" \/>\n<meta property=\"og:description\" content=\"Nexoya provides optimization proposals for your marketing campaigns. 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