{"id":30873,"date":"2026-05-18T10:35:02","date_gmt":"2026-05-18T09:35:02","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=case_studies&#038;p=30873"},"modified":"2026-09-15T09:22:31","modified_gmt":"2026-09-15T08:22:31","slug":"how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing","status":"publish","type":"case_studies","link":"https:\/\/www.nexoya.com\/it\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/","title":{"rendered":"In conversazione con Christoph R\u00fcppel: Come DA Direkt \u00e8 passata dal sovraccarico di dati a un marketing AI pluripremiato"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How DA Direkt went from data overload to award-winning AI marketing (with Christoph R\u00fcppel)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OCNsS86CV2A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 id=\"h-sintesi-del-video\" class=\"wp-block-heading\"><strong><strong>Sintesi del video<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.da-direkt.de\/\">DA Direkt<\/a>, \u00e8 un assicuratore diretto digital-first e parte di <a href=\"https:\/\/www.zurich.ch\/\">Zurich Group<\/a> Germany, che offre i suoi prodotti assicurativi interamente online. Dalle assicurazioni auto fino alle assicurazioni sanitarie integrative e per animali domestici, DA Direkt serve i clienti su larga scala in modo digitale, facendo del performance marketing un driver di crescita fondamentale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con campagne attive su Google Ads, Meta, Outbrain, Taboola e altre piattaforme, il setup di marketing di DA Direkt era diventato sempre pi\u00f9 complesso. Questo rendeva difficile ottenere una visione unificata delle performance, confrontare i risultati tra i canali o riallocare dinamicamente i budget sulla base del reale impatto incrementale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In questo video testimonial, Christoph R\u00fcppel, Head of Performance Marketing, spiega come DA Direkt ha affrontato queste sfide con Nexoya e come l&#8217;ottimizzazione del budget basata sull&#8217;AI ha portato chiarezza, sicurezza decisionale e risultati misurabili nelle operazioni di performance marketing.<\/p>\n\n\n\n<h3 id=\"h-principali-vantaggi-per-da-direkt\" class=\"wp-block-heading\"><strong><strong><strong>Principali vantaggi per DA Direkt<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Panoramica olistica e cross-canale delle performance di marketing in un&#8217;unica interfaccia<\/li>\n\n\n\n<li>Allocazione del budget completamente automatizzata e basata sull&#8217;AI su tutti i canali<\/li>\n\n\n\n<li>Risultati misurabili, validati tramite test A\/B strutturati in soli tre mesi<\/li>\n\n\n\n<li>96% di accuratezza predittiva per decisioni di budget sicure e affidabili<\/li>\n\n\n\n<li>Riconosciuta al Zurich Innovation Championship<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-guarda-la-storia-completa\" class=\"wp-block-heading\"><strong><strong><strong>Guarda la storia completa<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Come si superano i silos di canale nel performance marketing? Come si passa da decisioni di budget manuali a un&#8217;ottimizzazione completamente automatizzata e basata sull&#8217;AI? E come si dimostra che i risultati sono reali?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guarda il video testimonial completo con Christoph R\u00fcppel e scopri come DA Direkt, con Nexoya, sta ridefinendo il modo in cui un assicuratore digital-first gestisce e ottimizza le proprie performance di marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In conversazione con Christoph R\u00fcppel: Come DA Direkt \u00e8 passata dal sovraccarico di dati a un marketing AI pluripremiato<\/p>\n","protected":false},"featured_media":30877,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[],"case_studies_filters":[158,177],"case_study_type":[164],"class_list":["post-30873","case_studies","type-case_studies","status-publish","format-standard","has-post-thumbnail","hentry","case_studies_filters-banking_insurance","case_studies_filters-video","case_study_type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - 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