{"id":27728,"date":"2026-04-29T10:11:39","date_gmt":"2026-04-29T09:11:39","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=case_studies&#038;p=27728"},"modified":"2026-05-18T14:48:58","modified_gmt":"2026-05-18T13:48:58","slug":"how-oswald-turned-marketing-complexity-into-measurable-growth","status":"publish","type":"case_studies","link":"https:\/\/www.nexoya.com\/it\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/","title":{"rendered":"In conversazione con Franco K\u00f6lliker: Come Oswald ha trasformato la complessit\u00e0 in un aumento del fatturato del +7,5%"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"In Conversation with Franco K\u00f6lliker: How Oswald Turned Complexity into +7.5% revenue uplift\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Advd-Gj5j-Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sintesi-del-video\"><strong><strong><strong>Sintesi del video<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/oswald.ch\/de\">Oswald<\/a>, membro della famiglia globale Unilever dal 2000, contribuisce a dare sapore alle cucine svizzere dal 1951. Dal suo quartier generale a Steinhausen, l&#8217;azienda combina tradizione, ingredienti di alta qualit\u00e0 e innovazione moderna per offrire prodotti aromatizzanti premium apprezzati da generazioni.<br><br>Con campagne attive su Google, Microsoft Ads, Meta e DV360, gestite con il partner agenzia Incubeta, il setup marketing di Oswald era diventato sempre pi\u00f9 complesso. Ogni canale operava in modo isolato, con budget fissi e reporting separati, limitando la capacit\u00e0 del team di riallocare la spesa in modo dinamico, valutare le performance in modo olistico e ottimizzare il marketing mix complessivo sulla base dell&#8217;impatto sul fatturato totale.<br><br>In questo video testimonial, Franco K\u00f6lliker, Head of Digital &amp; eCommerce, racconta come Oswald ha affrontato queste sfide con Nexoya, trasformando la complessit\u00e0 cross-channel in crescita misurabile e un approccio pi\u00f9 strategico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-principali-vantaggi-per-oswald\"><strong><strong><strong>Principali vantaggi per Oswald<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+7,5% di aumento del fatturato e 300% di ritorno sull&#8217;investimento in pochi mesi<\/li>\n\n\n\n<li>Visibilit\u00e0 olistica cross-channel e reporting semplificato e centralizzato<\/li>\n\n\n\n<li>Notevole accuratezza delle previsioni di fatturato del 93%<\/li>\n\n\n\n<li>Insight esperti e supporto proattivo dal team Customer Success di Nexoya<\/li>\n\n\n\n<li>Collaborazione fluida e trasparente tra team interni e partner agenzia<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-guarda-la-storia-completa\"><strong><strong><strong>Guarda la storia completa<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Come si abbattono i silos nel performance marketing? Come si passa da budget statici a un&#8217;ottimizzazione cross-channel intelligente? E come si genera una crescita misurabile del fatturato senza aumentare la spesa?<\/p>\n\n\n\n<p>Guarda il video testimonial completo con Franco K\u00f6lliker e scopri come <a href=\"https:\/\/www.nexoya.com\/it\/case-studies\/oswald-gruppo-unilever-ottiene-un-incremento-del-fatturato-del-75-grazie-allottimizzazione-cross-channel\/\" type=\"link\" id=\"https:\/\/www.nexoya.com\/it\/case-studies\/oswald-gruppo-unilever-ottiene-un-incremento-del-fatturato-del-75-grazie-allottimizzazione-cross-channel\/\">Oswald<\/a> sta scalando il proprio successo e-commerce con Nexoya.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In conversazione con Franco K\u00f6lliker: Come Oswald ha trasformato la complessit\u00e0 in un <span>aumento del fatturato del +7,5%<\/span><\/p>\n","protected":false},"featured_media":29036,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[],"case_studies_filters":[159,177],"case_study_type":[164],"class_list":["post-27728","case_studies","type-case_studies","status-publish","format-standard","has-post-thumbnail","hentry","case_studies_filters-ecommerce","case_studies_filters-video","case_study_type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>In conversazione con Franco K\u00f6lliker: Come Oswald ha trasformato la complessit\u00e0 in un aumento del fatturato del +7,5% - Nexoya<\/title>\n<meta name=\"description\" content=\"See how Oswald achieved a 7.5% revenue uplift and 300% ROI by replacing siloed campaign management with intelligent cross-channel optimization\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In conversazione con Franco K\u00f6lliker: Come Oswald ha trasformato la complessit\u00e0 in un aumento del fatturato del +7,5%\" \/>\n<meta property=\"og:description\" content=\"See how Oswald achieved a 7.5% revenue uplift and 300% ROI by replacing siloed campaign management with intelligent cross-channel optimization\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T13:48:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/04\/Oswald-Franco-VideoTestimonial-2-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/case-studies\\\/how-oswald-turned-marketing-complexity-into-measurable-growth\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/case-studies\\\/how-oswald-turned-marketing-complexity-into-measurable-growth\\\/\",\"name\":\"In conversazione con Franco K\u00f6lliker: Come Oswald ha trasformato la complessit\u00e0 in un aumento del fatturato del +7,5% - Nexoya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/case-studies\\\/how-oswald-turned-marketing-complexity-into-measurable-growth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/case-studies\\\/how-oswald-turned-marketing-complexity-into-measurable-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Oswald-Franco-VideoTestimonial-2-scaled.png\",\"datePublished\":\"2026-04-29T09:11:39+00:00\",\"dateModified\":\"2026-05-18T13:48:58+00:00\",\"description\":\"See how Oswald achieved a 7.5% revenue uplift and 300% ROI by replacing siloed campaign management with intelligent cross-channel optimization\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/case-studies\\\/how-oswald-turned-marketing-complexity-into-measurable-growth\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nexoya.com\\\/it\\\/case-studies\\\/how-oswald-turned-marketing-complexity-into-measurable-growth\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/case-studies\\\/how-oswald-turned-marketing-complexity-into-measurable-growth\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Oswald-Franco-VideoTestimonial-2-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Oswald-Franco-VideoTestimonial-2-scaled.png\",\"width\":2560,\"height\":1706,\"caption\":\"Oswald-Franco-VideoTestimonial\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/case-studies\\\/how-oswald-turned-marketing-complexity-into-measurable-growth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In conversazione con Franco K\u00f6lliker: Come Oswald ha trasformato la complessit\u00e0 in un aumento del fatturato del +7,5%\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/\",\"name\":\"Nexoya\",\"description\":\"Overachieve your goals by optimizing cross-channel digital advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#organization\",\"name\":\"Nexoya\",\"alternateName\":\"Nexoya AG\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"width\":516,\"height\":424,\"caption\":\"Nexoya\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nexoyacom\",\"https:\\\/\\\/x.com\\\/nexoyacom\",\"https:\\\/\\\/www.instagram.com\\\/nexoyacom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nexoya\",\"https:\\\/\\\/www.youtube.com\\\/@nexoya\"],\"description\":\"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.\",\"email\":\"hello@nexoya.com\",\"telephone\":\"+41 43 588 00 42\",\"legalName\":\"Nexoya Ltd\",\"foundingDate\":\"2018-07-04\",\"vatID\":\"CHE-427.024.248\",\"taxID\":\"CH02030462638\",\"duns\":\"480249634\",\"leiCode\":\"5067007N8ZA0T56P1E67\",\"naics\":\"511210\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"In conversazione con Franco K\u00f6lliker: Come Oswald ha trasformato la complessit\u00e0 in un aumento del fatturato del +7,5% - Nexoya","description":"See how Oswald achieved a 7.5% revenue uplift and 300% ROI by replacing siloed campaign management with intelligent cross-channel optimization","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nexoya.com\/it\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/","og_locale":"it_IT","og_type":"article","og_title":"In conversazione con Franco K\u00f6lliker: Come Oswald ha trasformato la complessit\u00e0 in un aumento del fatturato del +7,5%","og_description":"See how Oswald achieved a 7.5% revenue uplift and 300% ROI by replacing siloed campaign management with intelligent cross-channel optimization","og_url":"https:\/\/www.nexoya.com\/it\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/","og_site_name":"Nexoya","article_publisher":"https:\/\/www.facebook.com\/nexoyacom","article_modified_time":"2026-05-18T13:48:58+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/04\/Oswald-Franco-VideoTestimonial-2-1024x683.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@nexoyacom","twitter_misc":{"Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nexoya.com\/it\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/","url":"https:\/\/www.nexoya.com\/it\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/","name":"In conversazione con Franco K\u00f6lliker: Come Oswald ha trasformato la complessit\u00e0 in un aumento del fatturato del +7,5% - Nexoya","isPartOf":{"@id":"https:\/\/www.nexoya.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nexoya.com\/it\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/#primaryimage"},"image":{"@id":"https:\/\/www.nexoya.com\/it\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/04\/Oswald-Franco-VideoTestimonial-2-scaled.png","datePublished":"2026-04-29T09:11:39+00:00","dateModified":"2026-05-18T13:48:58+00:00","description":"See how Oswald achieved a 7.5% revenue uplift and 300% ROI by replacing siloed campaign management with intelligent cross-channel optimization","breadcrumb":{"@id":"https:\/\/www.nexoya.com\/it\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nexoya.com\/it\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.nexoya.com\/it\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/#primaryimage","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/04\/Oswald-Franco-VideoTestimonial-2-scaled.png","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/04\/Oswald-Franco-VideoTestimonial-2-scaled.png","width":2560,"height":1706,"caption":"Oswald-Franco-VideoTestimonial"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nexoya.com\/it\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nexoya.com\/it\/"},{"@type":"ListItem","position":2,"name":"In conversazione con Franco K\u00f6lliker: Come Oswald ha trasformato la complessit\u00e0 in un aumento del fatturato del +7,5%"}]},{"@type":"WebSite","@id":"https:\/\/www.nexoya.com\/it\/#website","url":"https:\/\/www.nexoya.com\/it\/","name":"Nexoya","description":"Overachieve your goals by optimizing cross-channel digital advertising","publisher":{"@id":"https:\/\/www.nexoya.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nexoya.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.nexoya.com\/it\/#organization","name":"Nexoya","alternateName":"Nexoya AG","url":"https:\/\/www.nexoya.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.nexoya.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","width":516,"height":424,"caption":"Nexoya"},"image":{"@id":"https:\/\/www.nexoya.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nexoyacom","https:\/\/x.com\/nexoyacom","https:\/\/www.instagram.com\/nexoyacom\/","https:\/\/www.linkedin.com\/company\/nexoya","https:\/\/www.youtube.com\/@nexoya"],"description":"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.","email":"hello@nexoya.com","telephone":"+41 43 588 00 42","legalName":"Nexoya Ltd","foundingDate":"2018-07-04","vatID":"CHE-427.024.248","taxID":"CH02030462638","duns":"480249634","leiCode":"5067007N8ZA0T56P1E67","naics":"511210","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}}]}},"_links":{"self":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/case_studies\/27728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/media\/29036"}],"wp:attachment":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/media?parent=27728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/categories?post=27728"},{"taxonomy":"case_studies_filters","embeddable":true,"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/case_studies_filters?post=27728"},{"taxonomy":"case_study_type","embeddable":true,"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/case_study_type?post=27728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}