{"id":24036,"date":"2025-10-22T10:07:41","date_gmt":"2025-10-22T09:07:41","guid":{"rendered":"https:\/\/www.nexoya.com\/case-studies\/talk-with-maurizio-maggianobr-how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/"},"modified":"2025-11-19T09:49:03","modified_gmt":"2025-11-19T08:49:03","slug":"talk-with-maurizio-maggianobr-how-generali-boosted-conversions-by-72-and-became-strategic-partners-with-nexoya","status":"publish","type":"case_studies","link":"https:\/\/www.nexoya.com\/it\/case-studies\/talk-with-maurizio-maggianobr-how-generali-boosted-conversions-by-72-and-became-strategic-partners-with-nexoya\/","title":{"rendered":"Conversazione con Maurizio Miggiano: Come Generali ha aumentato le conversioni del +72,5% ed \u00e8 diventata partner strategico di Nexoya"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Generali boosted conversions by +72.5% and became strategic partners with Nexoya\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sPsBmuypYHA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-riepilogo-del-video\"><strong><strong>Riepilogo del video:<\/strong><\/strong><\/h3>\n\n\n\n<p>Negli ultimi cinque anni, <a href=\"https:\/\/www.generali.ch\/it\/privati\">Generali Svizzera<\/a> ha collaborato con Nexoya per trasformare le proprie attivit\u00e0 di marketing digitale e CRM. Migliorando l\u2019allocazione del budget, il monitoraggio delle performance e la collaborazione tra i team, Nexoya ha permesso a Generali di ottenere il massimo dai propri investimenti di marketing.<\/p>\n\n\n\n<p>In questa testimonianza, Maurizio Miggiano, Head of Digital Marketing and CRM, racconta come \u00e8 iniziata la collaborazione, le sfide affrontate e i risultati raggiunti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vantaggi-principali-per-generali-svizzera\"><strong><strong>Vantaggi principali per Generali Svizzera:<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumento del 72,5% delle conversioni<\/li>\n\n\n\n<li>Maggiore flessibilit\u00e0 e agilit\u00e0 nell\u2019allocazione del budget<\/li>\n\n\n\n<li>Pi\u00f9 tempo per concentrarsi sulla strategia e sull\u2019ottimizzazione delle campagne<\/li>\n\n\n\n<li>Performance di marketing stabili e previsioni accurate a lungo termine<\/li>\n\n\n\n<li>Innovazione continua nelle iniziative di marketing digitale<\/li>\n<\/ul>\n\n\n\n<p>Dopo il successo della collaborazione iniziale, Generali continua a rafforzare le proprie operazioni di marketing con Nexoya. Grazie all\u2019utilizzo di analisi predittive e automazione, il team pu\u00f2 prendere decisioni basate sui dati in modo pi\u00f9 rapido ed efficace, garantendo una crescita costante e un miglioramento continuo delle performance.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come Generali ha aumentato  <span>le conversioni del +72,5% <\/span>  ed \u00e8 diventata  <span>partner strategico di Nexoya <\/span><\/p>\n","protected":false},"featured_media":23842,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[],"case_studies_filters":[158],"case_study_type":[164],"class_list":["post-24036","case_studies","type-case_studies","status-publish","format-standard","has-post-thumbnail","hentry","case_studies_filters-banking_insurance","case_study_type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conversazione con Maurizio Miggiano: Come Generali ha aumentato le conversioni del +72,5% ed \u00e8 diventata partner strategico di Nexoya - 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