{"id":18657,"date":"2022-12-01T11:22:36","date_gmt":"2022-12-01T10:22:36","guid":{"rendered":"https:\/\/www.nexoya.com\/case-studies\/yuhs-success-story-no-more-time-consuming-excel-budgeting\/"},"modified":"2025-11-18T12:25:02","modified_gmt":"2025-11-18T11:25:02","slug":"yuhs-success-story-no-more-time-consuming-excel-budgeting","status":"publish","type":"case_studies","link":"https:\/\/www.nexoya.com\/it\/case-studies\/yuhs-success-story-no-more-time-consuming-excel-budgeting\/","title":{"rendered":"La success story di Yuh: Niente pi\u00f9 bilanci in Excel che richiedono molto tempo"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong><strong>Una breve panoramica di Yuh<\/strong><\/strong><\/h3>\n\n\n\n<p>Yuh offre la possibilit\u00e0 di pagare, risparmiare e investire in un&#8217;unica app, con la sicurezza delle principali banche online svizzere. Due dei principali istituti finanziari svizzeri hanno sviluppato l&#8217;app Yuh: PostFinance e Swissquote.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sede: Gland, Vaud, Svizzera<\/li>\n\n\n\n<li>Settore: Neobanca<\/li>\n\n\n\n<li>Dimensione: oltre 50 dipendenti&nbsp;<\/li>\n\n\n\n<li>Tipo: Scale-Up<\/li>\n\n\n\n<li>Canali ottimizzati: Google Ads, Microsoft Ads, Meta, Twitter, Tiktok<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>L&#8217;automazione del marketing per le prestazioni ha permesso a Yuh di acquisire 100.000 nuovi clienti<\/strong><\/strong><\/h3>\n\n\n\n<p>Yuh \u00e8 stata lanciata a maggio del 2021 e da allora ha fatto molta strada. La client-base \u00e8 cresciuta costantemente, con l&#8217;obiettivo di raggiungere i 100.000 &#8220;Yuhsers&#8221; entro la fine del 2022.<\/p>\n\n\n\n<p><strong><strong>Le sfide principali per Yuh<\/strong>:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>KPI ambiziosi e crescita rapida<\/li>\n\n\n\n<li>L&#8217;attenzione alla strategia \u00e8 sempre pi\u00f9 importante, lasciando meno tempo alle operazioni pubblicitarie<\/li>\n\n\n\n<li>Diversi canali per monitorare le performance<\/li>\n<\/ul>\n\n\n\n<p>Sonia Milici, Head of Marketing &amp; Sales di Yuh, ha riconosciuto la necessit\u00e0 di migliorare le performance utilizzando l&#8217;intelligenza artificiale per raggiungere gli ambiziosi obiettivi di crescita. Inoltre, voleva ridurre l&#8217;impegno operativo del suo team con l&#8217;aiuto di un budgeting automatizzato.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Siamo un&#8217;azienda in rapida crescita e per raggiungere i nostri obiettivi cercavamo un ulteriore supporto. L&#8217;automazione del budgeting delle campagne di Nexoya ci ha permesso di ridurre il costo per iscrizione del 39%&#8221;.<\/p>\n<cite>Sonia Milici, Head of Marketing and Sales di Yuh.<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Approfondimenti sulle performance cross-channel e ottimizzazione automatica del budget, tutto in un unico luogo<\/strong><\/h3>\n\n\n\n<p>Per far crescere con successo la propria user-base, il team di marketing di Yuh conosce l&#8217;importanza di un&#8217;ottimizzazione dell\u2019allocazione dei budget marketing per le campagne di marketing digitale basata sui dati. In precedenza, i dati venivano esportati singolarmente da ogni canale e le prestazioni venivano analizzate in tabelle di Excel.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Sono entusiasta della facilit\u00e0 d&#8217;uso dello strumento. I budget possono essere modificati con un solo clic, ottenendo prestazioni notevolmente migliori. Ora ho pi\u00f9 tempo per concentrarmi sul mio brand e su altri aspetti strategici del mio lavoro.&#8221;<\/em><\/p>\n<cite>Gloria Masala, &nbsp;Digital Marketing Manager di Yuh<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Grazie a Nexoya, Yuh \u00e8 riuscita a ridurre il proprio costo per conversione<\/strong><\/h3>\n\n\n\n<p>Da quando Nexoya ha iniziato a lavorare con Yuh, in agosto, l&#8217;azienda ha aumentato costantemente il proprio media budget. Normalmente, un tale aumento porta a un incremento del costo per conversione, soprattutto in estate. Tuttavia, Nexoya \u00e8 stata in grado di contrastare questo rischio attraverso una continua ottimizzazione.<\/p>\n\n\n\n<p><strong>I principali vantaggi per Yuh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fino al +62% di nuove iscrizioni<\/li>\n\n\n\n<li>Riduzione del 39% del costo per iscrizione<\/li>\n\n\n\n<li>Pi\u00f9 trasparenza sui budget dei canali pubblicitari<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cSiamo sulla buona strada per raggiungere il nostro performance KPI con Nexoya. Fino adesso abbiamo gi\u00e0 raggiunto il 62% in pi\u00f9 di registrazioni. Non vediamo l&#8217; ora di proseguire con Nexoya l&#8217;anno prossimo.&#8221;&nbsp;<\/em><\/p>\n<cite>Sonia Milici, Head of Marketing &amp; Sales di Yuh<\/cite><\/blockquote>\n\n\n\n<p>Scopri di pi\u00f9 su Yuh: <a href=\"https:\/\/www.yuh.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">yuh.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fino al <span>62%<\/span> di nuove iscrizioni<\/p>\n","protected":false},"featured_media":18318,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[],"case_studies_filters":[158],"case_study_type":[],"class_list":["post-18657","case_studies","type-case_studies","status-publish","format-standard","has-post-thumbnail","hentry","case_studies_filters-banking_insurance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La success story di Yuh: Niente pi\u00f9 bilanci in Excel che richiedono molto tempo - Nexoya<\/title>\n<meta name=\"description\" content=\"Nexoya ha aumentato le loro iscrizioni del 62% e ridotto il Acquisition cost del 39%. 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