{"id":9608,"date":"2021-06-24T07:44:47","date_gmt":"2021-06-24T06:44:47","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=blog_posts&#038;p=9608"},"modified":"2021-08-02T15:34:15","modified_gmt":"2021-08-02T14:34:15","slug":"10-must-watch-ted-talks-for-improving-your-performance-marketing","status":"publish","type":"blog_posts","link":"https:\/\/www.nexoya.com\/it\/blog\/10-must-watch-ted-talks-for-improving-your-performance-marketing\/","title":{"rendered":"10 must-watch TED Talks for improving your performance marketing"},"content":{"rendered":"\n<p>Feeling thirsty for fresh ideas? Or are you just stuck and need some inspiration for your next marketing campaign?<\/p>\n\n\n\n<p>We are here to help you!<\/p>\n\n\n\n<p>In this article, we curated a list of top 10 amazing TED Talks on performance marketing that can help you nurture your creativity, drive new ideas, and boost your marketing performance!<\/p>\n\n\n\n<p>So, grab your coffee and get your dose of inspiration and creativity now!<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><style>.kb-table-of-content-nav.kb-table-of-content-id_dadbdd-2d .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_dadbdd-2d .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_dadbdd-2d .kb-table-of-contents-title{font-size:22px;line-height:58px;font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_dadbdd-2d .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Life lessons from an ad man &#8211; Rory Sutherland<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Duration:<\/strong> 16 minutes<\/p>\n\n\n\n<p><strong>Main focus: <\/strong>Perceived value and change in perspective<\/p>\n\n\n\n<p><strong>Link:&nbsp; <\/strong><a href=\"https:\/\/www.ted.com\/talks\/rory_sutherland_life_lessons_from_an_ad_man?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">Life lessons from an ad man &#8211; Rory Sutherland&nbsp;<\/a><\/p>\n\n\n\n<p>An incredibly inspiring and never aging Ted talk by Rory Sutherland, advertising guru, will show you how to&nbsp; \u201cwrap\u201d your ideas to increase the customer\u2019s perceived value.&nbsp;<\/p>\n\n\n\n<p>In his talk, Rory Sutherland explains the importance of intangible value and the vital role of changing perception.&nbsp;<\/p>\n\n\n\n<p>Inspiring examples and sharp advice will help you to have a fresh look at your marketing tactics and boost your performance marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-1024x589.png\" alt=\"Rory Sutherland TED talks performance marketing\" class=\"wp-image-9625\" width=\"1024\" height=\"589\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-1024x589.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-350x201.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-300x173.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-768x442.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-1536x883.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-2048x1178.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Bridging the Gap: Personalized Marketing &#8211; Nicole Martin<\/strong><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/youtu.be\/vPo-WqkwVoY\"><\/a><\/h2>\n\n\n\n<p><strong>Duration:<\/strong> 14 minutes<\/p>\n\n\n\n<p><strong>Main focus:&nbsp; <\/strong>E-privacy and personalization&nbsp;<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/youtu.be\/vPo-WqkwVoY\">Bridging the Gap: Personalized Marketing &#8211; Nicole Martin<\/a>&nbsp;<\/p>\n\n\n\n<p>As we know, these days, the topic of data privacy is getting more and more attention in society. But what does it mean to performance marketing?<\/p>\n\n\n\n<p>Nicole Martin addresses the gap between e-privacy and personalized marketing and provides actionable advice for both parties, customers and digital marketers.&nbsp;<\/p>\n\n\n\n<p>As a result, the speech provides excellent food for thought on how to keep users happy by personalizing campaigns without invading consumers\u2019 privacy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-1024x567.png\" alt=\"Nicole Martin TED talks performance marketing\" class=\"wp-image-9623\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-1024x567.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-350x194.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-300x166.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-768x426.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-1536x851.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-2048x1135.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. How your brain responds to stories &#8211; Karen Eber<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Duration: <\/strong>14 minutes<\/p>\n\n\n\n<p><strong>Main focus: <\/strong>Power of storytelling<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/www.ted.com\/talks\/karen_eber_how_your_brain_responds_to_stories_and_why_they_re_crucial_for_leaders?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">How your brain responds to stories &#8211; Karen Eber<\/a><\/p>\n\n\n\n<p>What makes storytelling so effective?&nbsp;<\/p>\n\n\n\n<p>In her speech, Karen Eber explains how human brains respond to stories and how storytelling can help brands gain more trust, attract attention, and drive more conversions.<\/p>\n\n\n\n<p>Overall, this speech is an excellent chance to learn more about the opportunities of storytelling and ways of implementing it to improve performance marketing!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-1024x560.png\" alt=\"Karen Eber TED talks performance marketing\" class=\"wp-image-9619\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-1024x560.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-350x191.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-300x164.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-768x420.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-1536x840.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-2048x1120.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Why gender-based marketing is bad for business &#8211; Gaby Barrios<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Duration: <\/strong>11 minutes<\/p>\n\n\n\n<p><strong>Main focus: <\/strong>Targeting mistakes<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/www.ted.com\/talks\/gaby_barrios_why_gender_based_marketing_is_bad_for_business?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">&nbsp;<\/a><a href=\"https:\/\/www.ted.com\/talks\/gaby_barrios_why_gender_based_marketing_is_bad_for_business?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">Why gender-based marketing is bad for business &#8211; Gaby Barrios<\/a><\/p>\n\n\n\n<p>Why do you need to be cautious with gender-based targeting?&nbsp;<\/p>\n\n\n\n<p>Another marketing expert, Gaby Barrios, addresses the issue of outdated gender-based targeting and its consequences for the business. In addition to that, Gaby Barrios suggests better ways of improving your targeting and overall marketing performance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-1024x575.png\" alt=\"Gaby Barrios TED talks performance marketing\" class=\"wp-image-9617\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-1024x575.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-350x197.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-300x169.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-768x432.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-1536x863.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-2048x1151.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. What brands can learn from online dating &#8211; Sarah Willersdorf<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Duration: <\/strong>11 minutes<\/p>\n\n\n\n<p><strong>Main focus: <\/strong>Branding<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/www.ted.com\/talks\/sarah_willersdorf_what_brands_can_learn_from_online_dating?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">What brands can learn from online dating &#8211; Sarah Willersdorf<\/a><\/p>\n\n\n\n<p>What can companies learn from online dating platforms like Tinder?&nbsp;And how to make a perfect match with your potential customers?&nbsp;<\/p>\n\n\n\n<p>Another inspiring talk by Sarah Willersdorf provides excellent food for thought on how to better address your audience.&nbsp;<\/p>\n\n\n\n<p>In addition to providing catchy and memorable examples, Sarah Willersdorf shares three key lessons that companies need to learn from online dating to improve their performance marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-1024x574.png\" alt=\"Sarah Willersdorf TED talks Performance marketing\" class=\"wp-image-9627\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-1024x574.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-350x196.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-300x168.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-768x431.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-1536x861.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-2048x1149.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. The complex relationship between data and design in UX &#8211; Rochelle King<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Duration:<\/strong> 11 minutes<\/p>\n\n\n\n<p><strong>Main focus: <\/strong>User experience<\/p>\n\n\n\n<p><strong>Link:<\/strong> <a href=\"https:\/\/www.ted.com\/talks\/rochelle_king_the_complex_relationship_between_data_and_design_in_ux?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">The complex relationship between data and design in UX &#8211; Rochelle King<\/a><\/p>\n\n\n\n<p>How to make sure your users are happy with your website or product interface? What factors play a decisive role when it comes to design and user experience?<\/p>\n\n\n\n<p>In her speech, Rochelle King, the senior designer at Spotify, shares her ideas on how to provide your users with the best experience with your product. Although this speech is mainly focused on design aspects, it will be also valuable for digital marketers. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-1024x568.png\" alt=\"Rochelle King TED talks performance marketing\" class=\"wp-image-9613\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-1024x568.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-350x194.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-300x166.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-768x426.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-1536x852.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-2048x1136.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Choice, happiness, and spaghetti sauce &#8211; Malcolm Gladwell<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Duration: <\/strong>17 minutes<\/p>\n\n\n\n<p><strong>Main focus: <\/strong>User behavior, segmentation<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/www.ted.com\/talks\/malcolm_gladwell_choice_happiness_and_spaghetti_sauce#t-1031607\">Choice, happiness, and spaghetti sauce &#8211; Malcolm Gladwell<\/a><\/p>\n\n\n\n<p>How to make the best spaghetti sauce, and what makes consumers happy?<\/p>\n\n\n\n<p>Another inspiring and never aging Ted talk by Malcolm Gladwell sheds light on the nature of choice and consumer happiness.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-1024x570.png\" alt=\"Malcolm Gladwell TED talks performance marketing\" class=\"wp-image-9611\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-1024x570.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-350x195.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-300x167.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-768x428.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-1536x856.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-2048x1141.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. 404, the story of a page not found &#8211; Renny Gleeson<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Duration: <\/strong>4 minutes<\/p>\n\n\n\n<p><strong>Main focus: <\/strong>Opportunities in Marketing, Customer Relationship&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/www.ted.com\/talks\/renny_gleeson_404_the_story_of_a_page_not_found\">404, the story of a page not found &#8211; Renny Gleeson<\/a><\/p>\n\n\n\n<p>This 4-minute-speech shows us how even supposedly the worst user experience can be a hidden opportunity for a company\u2019s growth.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-1024x570.png\" alt=\"Renny Gleeson TED talks performance marketing\" class=\"wp-image-9615\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-1024x570.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-350x195.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-300x167.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-768x428.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-1536x855.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-2048x1140.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Why you should treat the tech you use at work like a colleague &#8211; Nadjia Yousif<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Duration:<\/strong> 11 minutes<\/p>\n\n\n\n<p><strong>Main focus: <\/strong>Adoption of new technology&nbsp;<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/www.ted.com\/talks\/nadjia_yousif_why_you_should_treat_the_tech_you_use_at_work_like_a_colleague?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">Why you should treat the tech you use at work like a colleague &#8211; Nadjia Yousif<\/a><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>In today\u2019s era of technological disruption, a company\u2019s success, in many ways, depends on the ability to apply modern technologies and innovations. As a result, companies start to invest in comprehensive tech tools heavily.&nbsp; And everything would be great, except that, unfortunately, in most cases, not many employees are actually excited to use these technologies.&nbsp;<\/p>\n\n\n\n<p>In her speech, Nadjia Yousi explains how to adopt new technologies in the company. And, most importantly, how to motivate employees to benefit from these technologies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-1024x561.png\" alt=\"Nadjia Yousi TED talks Performance marketing\" class=\"wp-image-9609\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-1024x561.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-350x192.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-300x164.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-768x421.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-1536x842.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-2048x1123.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. Why the secret to success is setting the right goals? &#8211; John Doerr<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Duration:<\/strong> 11 minutes<\/p>\n\n\n\n<p><strong>Main focus: <\/strong>Performance and goal-setting<\/p>\n\n\n\n<p><strong>Link: <\/strong>&nbsp;<a href=\"https:\/\/www.ted.com\/talks\/john_doerr_why_the_secret_to_success_is_setting_the_right_goals?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">Why the secret to success is setting the right goals? &#8211; John Doerr<\/a><\/p>\n\n\n\n<p>Last but not least, an excellent speech about a goal-setting system that can help you reach new heights.<\/p>\n\n\n\n<p>How to set the right goals? And how can this affect your business performance? These and many other questions regarding goal-setting are answered by John Doerr, a successful venture capitalist in his speech.&nbsp;<\/p>\n\n\n\n<p>You will learn more about the <a href=\"https:\/\/www.nexoya.com\/blog\/okrs-and-kpis-why-do-you-need-to-track-both-free-template\/\">\u201cObjectives and Key Results (OKR)\u201d <\/a>framework that helped Google achieve its ambitious goals many years ago.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-1024x564.png\" alt=\"John Doerr TED talks performance marketing\" class=\"wp-image-9621\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-1024x564.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-350x193.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-300x165.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-768x423.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-1536x847.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-2048x1129.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>That was it!<\/p>\n\n\n\n<p>We hope this dose of inspiration will help you get fresh ideas and bring your performance marketing to the next level!<\/p>\n\n\n\n<p>Learn more about <a href=\"https:\/\/www.nexoya.com\/blog\/what-are-the-digital-marketing-benchmarks-for-your-industry\/\">Digital Marketing Benchmarks for Your Industry<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We prepared a list of top 10 TED Talks that can help you nurture your creativity, drive new ideas, and improve your performance marketing!<\/p>\n","protected":false},"author":4,"featured_media":9635,"menu_order":0,"template":"","meta":{"_acf_changed":false},"blog_category":[25],"class_list":["post-9608","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","blog_category-performance-marketing-archives"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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