{"id":9510,"date":"2021-06-09T16:43:03","date_gmt":"2021-06-09T15:43:03","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=blog_posts&#038;p=9510"},"modified":"2021-06-09T16:43:05","modified_gmt":"2021-06-09T15:43:05","slug":"behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools","status":"publish","type":"blog_posts","link":"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\/","title":{"rendered":"Behind the scene: 10 facts about how we did run a survey on Web analytics tools"},"content":{"rendered":"\n<p>As a marketing analytics startup, we are always interested in how people use their marketing software: the trending tools, the key users\u2019 expectations, or the big changes in the market.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In spring 2020, when more and more people approached us and asked what alternatives to Google Analytics we know, we decided to take the chance and explore this trend in the usage of Web analytics software more deeply.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With the help of <a href=\"https:\/\/www.hslu.ch\/en\/\">Lucerne University of Applied Science and Art<\/a>, we conducted research to reveal the primary users\u2019 expectations from their Web Analytics software.<\/p>\n\n\n\n<p>We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features.<\/p>\n\n\n\n<p>Six months later, we decided to publish our main findings and share them with you!<\/p>\n\n\n\n<p>As a result of the collaborative teamwork, our <a href=\"https:\/\/www.nexoya.com\/web-analytics-report\/\">Web analytics report<\/a> went live at the beginning of this year!<\/p>\n\n\n\n<p>It was indeed a great experience, and now we are happy to share some exciting facts about this journey!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>10 facts about Web analytics report creation<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"2000\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Finalized-We-analytics-10-facts-EN.png\" alt=\"Web analytics report behind the scene EN 2\" class=\"wp-image-9533\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Finalized-We-analytics-10-facts-EN.png 800w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Finalized-We-analytics-10-facts-EN-350x875.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Finalized-We-analytics-10-facts-EN-120x300.png 120w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Finalized-We-analytics-10-facts-EN-768x1920.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Finalized-We-analytics-10-facts-EN-410x1024.png 410w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Finalized-We-analytics-10-facts-EN-614x1536.png 614w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Eager to see the results?<\/p>\n\n\n\n<p>Get your <a href=\"https:\/\/www.nexoya.com\/web-analytics-report\/\">free Web analytics report<\/a> now!<\/p>\n\n\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Text version of the infographic:<\/p>\n\n\n\n<p>&nbsp;10 facts about Web analytics report creation<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>487 people interviewed<\/li><li>18 beautiful pages designed<\/li><li>More than 10 iterations on the analysis&nbsp;<\/li><li>200 cups of coffee drank (roughly ;))<\/li><li>57 cups of nexoya-tea drank<\/li><li>4 front covers re-designed<\/li><li>25 online meetings conducted<\/li><li>3 data analysts involved&nbsp;<\/li><li>More than 40 tasks closed on GitLab<\/li><li>2 fights on design handled<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>We asked 487 people how satisfied they are with their current software and discovered their key expectations and must-have features.<\/p>\n","protected":false},"author":4,"featured_media":9515,"menu_order":0,"template":"","meta":{"_acf_changed":false},"blog_category":[25],"class_list":["post-9510","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","blog_category-performance-marketing-archives"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behind the scene: 10 facts about how we did run a survey on Web analytics tools - Nexoya<\/title>\n<meta name=\"description\" content=\"As a result of the collaborative teamwork, our Web analytics report went live at the beginning of this year!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the scene: 10 facts about how we did run a survey on Web analytics tools\" \/>\n<meta property=\"og:description\" content=\"As a result of the collaborative teamwork, our Web analytics report went live at the beginning of this year!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-09T15:43:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/headway-5QgIuuBxKwM-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\\\/\",\"name\":\"Behind the scene: 10 facts about how we did run a survey on Web analytics tools - Nexoya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/headway-5QgIuuBxKwM-unsplash-scaled.jpg\",\"datePublished\":\"2021-06-09T15:43:03+00:00\",\"dateModified\":\"2021-06-09T15:43:05+00:00\",\"description\":\"As a result of the collaborative teamwork, our Web analytics report went live at the beginning of this year!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/headway-5QgIuuBxKwM-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/headway-5QgIuuBxKwM-unsplash-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Behind the scene Web analytics report\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Behind the scene: 10 facts about how we did run a survey on Web analytics tools\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/\",\"name\":\"Nexoya\",\"description\":\"Overachieve your goals by optimizing cross-channel digital advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#organization\",\"name\":\"Nexoya\",\"alternateName\":\"Nexoya AG\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"width\":516,\"height\":424,\"caption\":\"Nexoya\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nexoyacom\",\"https:\\\/\\\/x.com\\\/nexoyacom\",\"https:\\\/\\\/www.instagram.com\\\/nexoyacom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nexoya\",\"https:\\\/\\\/www.youtube.com\\\/@nexoya\"],\"description\":\"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.\",\"email\":\"hello@nexoya.com\",\"telephone\":\"+41 43 588 00 42\",\"legalName\":\"Nexoya Ltd\",\"foundingDate\":\"2018-07-04\",\"vatID\":\"CHE-427.024.248\",\"taxID\":\"CH02030462638\",\"duns\":\"480249634\",\"leiCode\":\"5067007N8ZA0T56P1E67\",\"naics\":\"511210\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Behind the scene: 10 facts about how we did run a survey on Web analytics tools - Nexoya","description":"As a result of the collaborative teamwork, our Web analytics report went live at the beginning of this year!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\/","og_locale":"it_IT","og_type":"article","og_title":"Behind the scene: 10 facts about how we did run a survey on Web analytics tools","og_description":"As a result of the collaborative teamwork, our Web analytics report went live at the beginning of this year!","og_url":"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\/","og_site_name":"Nexoya","article_publisher":"https:\/\/www.facebook.com\/nexoyacom","article_modified_time":"2021-06-09T15:43:05+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/headway-5QgIuuBxKwM-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@nexoyacom","twitter_misc":{"Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\/","url":"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\/","name":"Behind the scene: 10 facts about how we did run a survey on Web analytics tools - Nexoya","isPartOf":{"@id":"https:\/\/www.nexoya.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\/#primaryimage"},"image":{"@id":"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/headway-5QgIuuBxKwM-unsplash-scaled.jpg","datePublished":"2021-06-09T15:43:03+00:00","dateModified":"2021-06-09T15:43:05+00:00","description":"As a result of the collaborative teamwork, our Web analytics report went live at the beginning of this year!","breadcrumb":{"@id":"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\/#primaryimage","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/headway-5QgIuuBxKwM-unsplash-scaled.jpg","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/headway-5QgIuuBxKwM-unsplash-scaled.jpg","width":2560,"height":1707,"caption":"Behind the scene Web analytics report"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-10-facts-about-how-we-did-run-a-survey-on-web-analytics-tools\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nexoya.com\/it\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.nexoya.com\/it\/blog\/"},{"@type":"ListItem","position":3,"name":"Behind the scene: 10 facts about how we did run a survey on Web analytics tools"}]},{"@type":"WebSite","@id":"https:\/\/www.nexoya.com\/it\/#website","url":"https:\/\/www.nexoya.com\/it\/","name":"Nexoya","description":"Overachieve your goals by optimizing cross-channel digital advertising","publisher":{"@id":"https:\/\/www.nexoya.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nexoya.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.nexoya.com\/it\/#organization","name":"Nexoya","alternateName":"Nexoya AG","url":"https:\/\/www.nexoya.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.nexoya.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","width":516,"height":424,"caption":"Nexoya"},"image":{"@id":"https:\/\/www.nexoya.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nexoyacom","https:\/\/x.com\/nexoyacom","https:\/\/www.instagram.com\/nexoyacom\/","https:\/\/www.linkedin.com\/company\/nexoya","https:\/\/www.youtube.com\/@nexoya"],"description":"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.","email":"hello@nexoya.com","telephone":"+41 43 588 00 42","legalName":"Nexoya Ltd","foundingDate":"2018-07-04","vatID":"CHE-427.024.248","taxID":"CH02030462638","duns":"480249634","leiCode":"5067007N8ZA0T56P1E67","naics":"511210","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}}]}},"_links":{"self":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/blog_posts\/9510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/media\/9515"}],"wp:attachment":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/media?parent=9510"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/blog_category?post=9510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}