{"id":8027,"date":"2021-02-03T08:50:54","date_gmt":"2021-02-03T07:50:54","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=blog_posts&p=8027"},"modified":"2021-02-03T08:50:57","modified_gmt":"2021-02-03T07:50:57","slug":"behind-the-scene-12-facts-about-marketing-kpi-handbook-creation","status":"publish","type":"blog_posts","link":"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-12-facts-about-marketing-kpi-handbook-creation\/","title":{"rendered":"Behind the scene: 12 facts about Marketing KPI-handbook creation"},"content":{"rendered":"\n

Five months ago, as we were working on our new Help Center<\/a>, we realized how valuable it would be to have all the knowledge available in one handbook. Our main goal was to create a manual that would provide helpful insights about KPIs for marketers. In this handbook, we explained the most important KPIs and provided tips on getting more out of your data and improving overall marketing performance.<\/p>\n\n\n\n

As a result of the collective team-work, our new Marketing KPI-handbook<\/a> went live at the beginning of this year!<\/p>\n\n\n\n

We are very proud to announce the launch of our first e-book. We are now happy to share some interesting facts about this journey we have experienced during the past few months!<\/p>\n\n\n\n

12 facts about Marketing KPI-handbook creation<\/strong><\/h2>\n\n\n\n
\"Marketing<\/figure>\n\n\n\n

<\/p>\n\n\n\n\n\n

<\/p>\n\n\n\n

Text version of the infographic:<\/p>\n\n\n\n

1) 17 articles about marketing KPIs created <\/p>\n\n\n\n

2) 59 pages designed<\/p>\n\n\n\n

3) At least 10 iterations about design done<\/p>\n\n\n\n

4) 1200 cups of coffee drank<\/p>\n\n\n\n

5) 5 fights about KPIs\u2019 definitions handled<\/p>\n\n\n\n

6) 200 cups of nexoya-tea<\/p>\n\n\n\n

7) More than 120 tasks closed on gitlab<\/p>\n\n\n\n

8) 50 online-meetings conducted<\/p>\n\n\n\n

9) 3 drafts sent to the trash<\/p>\n\n\n\n

10) front covers proposed<\/p>\n\n\n\n

11) Fights on illustrations handled<\/p>\n\n\n\n

12) back-up copies of the ebook created<\/p>\n","protected":false},"excerpt":{"rendered":"

New KPI-handbook: we are now happy to share some interesting facts about this journey we have experienced during the past few months!<\/p>\n","protected":false},"author":4,"featured_media":8038,"menu_order":0,"template":"","meta":{"_acf_changed":false},"blog_category":[26],"class_list":["post-8027","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","blog_category-kpis"],"acf":[],"yoast_head":"\nBehind the scene: 12 facts about Marketing KPI-handbook creation - Nexoya<\/title>\n<meta name=\"description\" content=\"New KPI-handbook: we are now happy to share some interesting facts about this journey we have experienced during the past few months!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-12-facts-about-marketing-kpi-handbook-creation\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the scene: 12 facts about Marketing KPI-handbook creation\" \/>\n<meta property=\"og:description\" content=\"New KPI-handbook: we are now happy to share some interesting facts about this journey we have experienced during the past few months!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/blog\/behind-the-scene-12-facts-about-marketing-kpi-handbook-creation\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-03T07:50:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/team-5614157_1920.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/behind-the-scene-12-facts-about-marketing-kpi-handbook-creation\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/behind-the-scene-12-facts-about-marketing-kpi-handbook-creation\\\/\",\"name\":\"Behind the scene: 12 facts about Marketing KPI-handbook creation - 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