{"id":7954,"date":"2021-01-26T13:06:05","date_gmt":"2021-01-26T12:06:05","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=blog_posts&p=7954"},"modified":"2021-01-26T14:53:01","modified_gmt":"2021-01-26T13:53:01","slug":"the-newest-facebook-page-update-that-can-affect-your-marketing-kpis","status":"publish","type":"blog_posts","link":"https:\/\/www.nexoya.com\/it\/blog\/the-newest-facebook-page-update-that-can-affect-your-marketing-kpis\/","title":{"rendered":"New Facebook page update that can affect your marketing KPIs"},"content":{"rendered":"\n

A few weeks ago, Facebook introduced to their audience a new updated page experience. With the new design layout and simplified navigation, Facebook decided to get rid of its well-known like button from its redesigned public pages. <\/p>\n\n\n\n

What are the reasons for this change? And what potential impact this update can have on your marketing KPIs?<\/p>\n\n\n\n

As many marketers count their social media followers on a regular basis to get an understanding of their \u201corganic social media\u201d reach – this has an impact on quite some reports, statistics and KPIs.<\/p>\n\n\n\n

Let us dig deeper into this topic!<\/p>\n\n\n\n

Structure of the article:<\/p>\n\n\n\n

  1. Recent Facebook page update: what changed?<\/a><\/li>
  2. Focus on page followers over likes: what are the main reasons?<\/a><\/li>
  3. Facebook page update: What is the key impact on your marketing KPIs?<\/a><\/li><\/ol>\n\n\n\n

    Recent Facebook update: What changed?<\/strong><\/h2>\n\n\n\n

    <\/p>\n\n\n\n

    In the next coming days & weeks, Facebook will activate a new version of the “Facebook Pages,”<\/a> which will bring next to various graphical updates, some changes in what Facebook page related metrics are measured and how. <\/p>\n\n\n\n

    To better understand what has changed, let us recap the page design before the update.<\/p>\n\n\n\n

    In general, there were three ways of how a user could interact with your page:<\/p>\n\n\n\n

    1. Like <\/strong><\/li>
    2. Like and Follow<\/strong><\/li>
    3. Follow<\/strong><\/li><\/ol>\n\n\n\n

      Basically, by introducing a new design, Facebook focuses only on the third option, “Follow.”<\/p>\n\n\n\n

      Hence, from now Facebook users can only choose to \u201cfollow\u201d your page. Options \u201cLike\u201d and \u201cLike and Follow\u201d will be removed from your Facebook page completely.<\/p>\n\n\n\n

      Focus on page followers over likes: what are the main reasons?<\/strong><\/h2>\n\n\n\n

      <\/p>\n\n\n\n

      \"Facebook<\/figure>\n\n\n\n

      <\/p>\n\n\n\n

      So what exactly is the main reason behind this change?<\/p>\n\n\n\n

      According to Facebook, the main goal of removing likes \u201cto simplify the way people connect with their favorite Pages\u201d. <\/p>\n\n\n\n

      \u201cUnlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures a stronger indication of their fan base.\u201d – stated in the announcement. <\/p>\n\n\n\n\n\n

      Therefore, by decreasing the number of interaction options, Facebook aims to make it easier for companies to track their actual fan base or engaged audience. From now on the company’s fan base will strongly depend on how many Facebook users actually started to follow the page. <\/p>\n\n\n\n

      Therefore, we can conclude that this Facebook update will allow companies to focus on their engaged audience – followers.<\/p>\n\n\n\n

      Facebook update: what is the key impact in regards to marketing KPIs<\/strong><\/h2>\n\n\n\n

      <\/p>\n\n\n\n

      \"Facebook<\/figure>\n\n\n\n

      Important to understand that by removing one of the key interaction KPIs, Facebook will force marketers to adjust their strategies.<\/p>\n\n\n\n

      Key changes:<\/p>\n\n\n\n