{"id":7607,"date":"2020-12-16T11:46:26","date_gmt":"2020-12-16T10:46:26","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=blog_posts&p=7607"},"modified":"2023-01-06T16:41:53","modified_gmt":"2023-01-06T15:41:53","slug":"seven-key-tactics-for-increasing-your-conversion-rate","status":"publish","type":"blog_posts","link":"https:\/\/www.nexoya.com\/it\/blog\/seven-key-tactics-for-increasing-your-conversion-rate\/","title":{"rendered":"Seven key tactics for increasing your conversion rate"},"content":{"rendered":"\n

How do you usually estimate the effectiveness of your marketing efforts? And how do you define which tactic supports your sales the most?<\/p>\n\n\n\n

Without a doubt, the conversion rate is one of the main KPIs you look at when estimating your advertising campaign’s success or unpaid content.<\/p>\n\n\n\n

However, we all know how hard it can be to convert users. <\/p>\n\n\n\n

Therefore, we prepared a list of the most effective tactics that will help you to increase your conversion rate and grow your business. <\/p>\n\n\n\n

Structure of the article:<\/p>\n\n\n\n

    \n
  1. What is the conversion rate?<\/a><\/li>\n\n\n\n
  2. Conversion rate formula<\/a><\/li>\n\n\n\n
  3. What is conversion rate optimization?<\/a><\/li>\n\n\n\n
  4. Seven key tactics for increasing your conversion rate<\/a><\/li>\n<\/ol>\n\n\n\n

    What is Conversion Rate?<\/strong><\/h2>\n\n\n\n

    <\/p>\n\n\n\n

    First, let us remember what conversion and the conversion rate actually are. <\/p>\n\n\n\n

    In digital marketing, the conversion<\/strong> is the completion of the specific desired goal by a website visitor. It can be signup for a webinar or a newsletter, clicking on a specific link, filling out the form, and so on. As you might have noticed, this is highly dependent on your business goals and overall marketing strategy. <\/p>\n\n\n\n\n\n

    There are two main types of conversions:<\/p>\n\n\n\n

    1. Macro-conversions<\/strong><\/h3>\n\n\n\n

    Macro-conversions are the primary goals that are completed by users: e.g., completion of the online purchase on the website, completion of the sign up for a form, completion of the lead generation form. <\/p>\n\n\n\n

    This type of conversions play a significant role in terms of sales goal completion.<\/p>\n\n\n\n

    2. Micro-conversions<\/strong><\/h3>\n\n\n\n

    In contrast to Macro-conversions, micro-conversions represent the completion of smaller goals that might not yet contribute so much to sales rather perform as a lead warmup. Examples of micro-conversions can include signing up for a newsletter,  clicking on a specific link, or watching a product video. <\/p>\n\n\n\n

    This type of conversions help us to acquire and nurture new leads. This type of conversion helps you to understand how many leads you have within the first stages of your marketing funnel. <\/p>\n\n\n\n

    \"Macro<\/figure>\n\n\n\n

    Important to understand that the definition of the macro and micro conversions may vary depending on the industry.<\/p>\n\n\n\n

    Conversion rate<\/strong> is the ratio of users who completed the desired action (the conversion) to a total number of website visitors. In other words, the conversion rate shows us the percentage of those people who converted or performed a specific desired action when visiting your website.    <\/p>\n\n\n\n

    Important to understand that conversion does not always represent the number of new paid clients you earned with your latest campaign. It can also be any action that the user performed with your website: e.g., click on the specific button, sign up for a newsletter, download the report or template from the website. Therefore, before optimizing your conversions, it is important to clarify what you actually mean by this conversion.<\/p>\n\n\n\n

    Conversion rate formula<\/strong><\/h2>\n\n\n\n

    <\/p>\n\n\n\n

    How do you calculate the conversion rate?<\/p>\n\n\n\n

    Very easy.<\/p>\n\n\n\n

    The conversion rate is calculated by applying the following formula:<\/p>\n\n\n\n

    Conversion rate = Number of Conversions\/Total number of website visitors *100% <\/strong><\/p>\n\n\n\n

    Many platforms calculate it for you automatically. <\/p>\n\n\n\n

    For example, in Google Analytics, you can see your current conversion rate within the Acquisition section. 
    You can find more information about the conversion rate and its common variations     in our article about conversions<\/a>.<\/p>\n\n\n\n

    \"what<\/figure>\n\n\n\n

    What is Conversion rate optimization?<\/strong><\/h2>\n\n\n\n

    <\/p>\n\n\n\n

    Conversion rate optimization (CRO)<\/strong> is the practice that businesses use to increase their conversion rate. <\/p>\n\n\n\n

    This practice includes understanding users’ behaviors on the website, how they navigate through the website, what actions users perform, and the main distractors or main factors that make people leave the website without converting.<\/p>\n\n\n\n

    Important to understand that to ensure success and sustainability, this process should be ongoing. Some tactics might not work, while others might appear effective for your business.<\/p>\n\n\n\n

    \"CRO<\/figure>\n\n\n\n

    Seven key tactics for increasing your conversion rate<\/strong><\/h2>\n\n\n\n

    <\/p>\n\n\n\n

    1. Make it very easy for the customer to convert<\/h3>\n\n\n\n

    Think through how customers usually navigate through your website. What are the most important sections of your website users usually look at? This highly depends on your business and industry.   <\/p>\n\n\n\n

    Ensure the potential customer can easily contact you if he has questions or is interested in your product.<\/p>\n\n\n\n

    Here the main rule is to keep it simple. Make it clear for the customer what actions he needs to perform to find the desired product, get more information about it, and finally decide about the purchase. The more intuitive your navigation is, the higher chances of conversion you get.  <\/p>\n\n\n\n

    Define potential distractions and eliminate them.<\/p>\n\n\n\n

    \"Simplification<\/figure>\n\n\n\n

    2. Define potential pain points<\/h3>\n\n\n\n

    Define what could be potential reasons for customers bouncing. In other words, you need to detect where you usually lose your customers.<\/p>\n\n\n\n

    This is where such web analytics solutions as Google analytics comes into play.<\/p>\n\n\n\n

    With Google Analytics, you can easily define how long customers usually stay on a specific page, which pages they visit most often, and the top exit pages.  <\/p>\n\n\n\n

    Moreover, with the function \u201cBehavior flow\u201d, you can easily define which pages have the highest drop-off and where you lose most of your customers. <\/p>\n\n\n\n

    After identifying the pages with the highest bounce rate, drop-off rate, and lowest average time on the page, you can progress on their improvement and optimization. <\/p>\n\n\n\n

    Analyze what could be the reasons for bad performance.<\/p>\n\n\n\n