{"id":3840,"date":"2019-03-03T17:18:00","date_gmt":"2019-03-03T16:18:00","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=blog_posts&#038;p=3840"},"modified":"2022-04-17T13:39:36","modified_gmt":"2022-04-17T12:39:36","slug":"should-companies-implement-growth-hacking","status":"publish","type":"blog_posts","link":"https:\/\/www.nexoya.com\/it\/blog\/should-companies-implement-growth-hacking\/","title":{"rendered":"Should companies implement growth hacking?"},"content":{"rendered":"\n<p>Traditional online marketing is not enough anymore. Companies, especially those in an early stage, must focus on rapid growth, and often, the only goal that matters is <strong>overall growth<\/strong>.<br><\/p>\n\n\n\n<p>Growth hacking is a relatively new term in the online marketing world which means fast-paced growth for a company, by fast cycles of testing and implementing new ideas and disciplines in order to <strong>scale up quickly<\/strong> \u2014 always with growth in mind and with the support of the newest technology available.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_431c4a-6a .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_431c4a-6a .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_431c4a-6a .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_431c4a-6a .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h3 class=\"wp-block-heading\">Who are growth hackers and why do we need them?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"736\" height=\"400\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Growth-hacking-goal.png\" alt=\"growth hacking goal\" class=\"wp-image-3841\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Growth-hacking-goal.png 736w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Growth-hacking-goal-350x190.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Growth-hacking-goal-300x163.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<p>A growth hacker is not only a marketing specialist, but also someone who has an understanding of data analytics, <a href=\"https:\/\/www.crazyegg.com\/blog\/ab-testing\/#:~:text=A%2FB%20testing%20(also%20known,see%20how%20each%20variation%20performs.\">A\/B testing<\/a>, and programming. In other words, a growth hacker is a hybrid of a developer and marketer in one. Often a growth hacker does not necessarily need to have coding skills, but they will work closely with developers. So let\u2019s have a look at where growth hacking started and what made this trend grow so fast!<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Growth Hacking strategy<\/strong><\/h2>\n\n\n\n<p>Growth hacking strategy can differ a lot depending on the company size. For bigger companies, a growth hacking strategy might mean huge billboards with creatives, but for smaller companies with less money in hand it can be a creative collaboration with another company.<\/p>\n\n\n\n<p>Fresh startups and companies with relatively small budgets often have to find very creative ways to save money in marketing efforts. When there is not enough in the budget for paid ads, one has to think outside of the box.<br><\/p>\n\n\n\n<p>In online marketing for most of the startups, money and time are the most crucial players in the game. With growth hacking, fast growth is the main goal.<br><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Growth Hacking tactics<\/h2>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">1. New visitors<\/h4>\n\n\n\n<p>While implementing growth hacking tactics, it is important to keep in mind the goal: growth. The first step to reaching this goal is to get new users\/visitors.<br><\/p>\n\n\n\n<p>There are various tactics for gaining new users in growth hacking.<br>The most common growth hacking tactics in online marketing are called Push and Pull tactics.<br>Push tactics can include anything from direct sales to flyers \u2014 anything where the growth hacker has to bring the company in front of the target audience\u2019s eyes, whether online or offline.<br>With pull tactics, growth hackers search for ways to get visitors onto their website by offering solutions and answers they need. In other words, the users will find the product\/service by searching for solutions to their questions and problems.<\/p>\n\n\n\n<p>Often these push and pull tactics are crossed with modern marketing tactics, but the most important difference between a growth hacker and a marketer is the willingness to experiment with different approaches and test them in very fast cycles. After that, they identify the one that works the most and double down on it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Storytelling and activity<\/h4>\n\n\n\n<p>A good starting point for that is to create a community around your company \u2014 people who are interested in your product or service. This can be achieved by sharing high-quality content, participating in meet-ups, organizing webinars, and finding creative ways to <a href=\"https:\/\/digitalagencynetwork.com\/top-10-tips-collaborating-with-influencers\/#:~:text=Use%20influencers%20over%20celebrities&amp;text=Rather%20than%20using%20a%20huge,who%20your%20targeting%20group%20is.\">collaborate with influencers <\/a>on social media. Nowadays live content such as stories on Facebook and Instagram are particularly popular and attract a lot of views and traffic to landing pages. Most important is to start thinking where your audience is today and how to communicate with them most naturally.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Case studies, video &amp; visual content<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.nexoya.com\/case-studies\/\">Case studies<\/a> are a great way to win credibility among visitors and customers. Making your stories public shows the value that your service\/product provides and helps to build authority and trust.<br><\/p>\n\n\n\n<p>In-house case studies, such as \u201cHow did we boost our traffic by 200% in 30 days,\u201d or \u201cThis is how we increased our conversions to 2%\u201d provide good personal content. Such traction case studies are interesting for many professionals as well.<br><\/p>\n\n\n\n<p>Visual content, such as infographics, are popular due to the simplicity. Infographics provide a quick overview of a certain topic in an easy and understandable way. Well-made infographics on important topics get a lot of views and are very easy shareable, which again can bring new visitors to your website.<br><\/p>\n\n\n\n<p>Lastly, think about including video content in your next email marketing campaign. As mentioned before, while infographics are an &#8220;easy to digest&#8221; medium, you should also think about video content, which is one step further from just visuals.<br><\/p>\n\n\n\n<p>Depending on the service or product, video content can introduce solutions and explanations to various topics and problems or new features. Video might be a good add-on to your existing blog-post about a certain topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to build a growth hacking culture within your team?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"736\" height=\"400\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Growth-hacker-team-1024x561-1.png\" alt=\"Growth Hacking team\" class=\"wp-image-3842\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Growth-hacker-team-1024x561-1.png 736w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Growth-hacker-team-1024x561-1-350x190.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Growth-hacker-team-1024x561-1-300x163.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<p>You may wonder how startup unicorns such as AirBnb, Uber, and Hubspot were able to build such significant growth in a short period of time. Their main focus was growth and their teams had a corresponding mindset. Being open-minded, creative, strategic, and eager for success are essential fundamentals for a growth hacking team.<br><\/p>\n\n\n\n<p>In order to build a growth hacking mindset within a team, the goals have to be clear for every team member. Unlike traditional marketing teams, where marketers focus on a lot of metrics, growth hacking teams focus on very few \u201cend-numbers,\u201d those KPIs that are the only ones that matter for the company \u2014 for example, revenue, new customers, or <a href=\"https:\/\/www.profitwell.com\/blog\/the-complete-saas-guide-to-calculating-and-reducing-cac\">the customer acquisition cost<\/a> (CAC).<br><\/p>\n\n\n\n<p>The above-listed growth hacking tactics are examples of how to switch the mindset for growth from a traditional\/conservative marketing point of view. The main focus on growth hacking is testing different methods and implementing various A\/B tests before choosing a few that work best.<br><\/p>\n\n\n\n<p>Below, we listed some great <strong>growth hacking tools<\/strong> for you to start with. They\u2019re grouped by categories: Market Research, Traffic Acquisition, UX tools, and growth hacking agencies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Must-have Growth hacking tools:<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"736\" height=\"400\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Growth-Hacking-Tools-1920x1080-1.png\" alt=\"Growth Hacking Tools results\" class=\"wp-image-3843\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Growth-Hacking-Tools-1920x1080-1.png 736w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Growth-Hacking-Tools-1920x1080-1-350x190.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Growth-Hacking-Tools-1920x1080-1-300x163.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Market research and user feedback tools:<\/h4>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/mopinion.com\/\" target=\"_blank\">Mopinion<\/a>&nbsp;is a great tool for growth hacking that collects feedback online and gives valuable information about target groups, opinions, and feedback.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/qualaroo.com\/\" target=\"_blank\">Qualaroo<\/a>&nbsp;is a user research automation tool that provides valuable insights and can be used for growth hacking as well. <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/hellonext.co\/\" target=\"_blank\">Hellonext<\/a>&nbsp;is a tool that gathers user feedback in one platform and can be used in growth hacking tactics. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pickfu<\/a>&nbsp;is a poll tool that helps to gather user feedback on an business idea or anything else related to it.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.survata.com\/\" target=\"_blank\">Survata<\/a>&nbsp;is a platform that offers Ad Measurement and Market Research services.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Traffic Acquisition\/Growth hacking tools:<\/h4>\n\n\n\n<p><a href=\"https:\/\/outgrow.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">OutGrow<\/a>&nbsp;is a tool that enables you to set up polls, quizzes, assessments, and calculators easily.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkresearchtools.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Linkresearchtools<\/a>&nbsp;helps you to analyse your links and quickly discover broken ones. Moreover, the tool helps you to discover good backlink prospects.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.xovi.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Xovi<\/a>&nbsp;offers various SEO tools from keyword analysis to on-page optimization.<\/p>\n\n\n\n<p><a href=\"https:\/\/serpstat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Serpstat&nbsp;<\/a>is a growth hacking tool that helps to boost your marketing efforts and grow your traffic.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">UX tools:<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.mockflow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mockflow&nbsp;<\/a>is a platform where users can brainstorm UX and UI ideas.<\/p>\n\n\n\n<p><a href=\"https:\/\/sessioncam.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sessioncam&nbsp;<\/a>is a tool that helps to understand better how users interact on your website.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.justinmind.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justinmind&nbsp;<\/a>is a prototyping tool that helps to design wireframes without a single code.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uxpin&nbsp;<\/a>is a design tool that helps you to design wireframes and interfaces.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.usertesting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Usertesting<\/a>&nbsp;is a UX-tool that helps to discover important insights from your target users.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Growth Hacking agencies:<\/h4>\n\n\n\n<p>Bammboo&nbsp;is a growth hacking agency focusing on customer development and growth hacking.<\/p>\n\n\n\n<p><a href=\"https:\/\/rainmakers.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rainmakers<\/a>&nbsp;is a growth hacking agency with a focus on Data. The team consists of growth hackers and data scientists.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.madkings.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Madkings<\/a>&nbsp;is a growth marketing agency that helps to enhance your growth strategy and learn more about growth hacking itself.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/growthrocks.com\/\" target=\"_blank\">Growthrocks&nbsp;<\/a>is a growth agency that provides services in all marketing funnel phases.<\/p>\n\n\n\n<p><a href=\"https:\/\/hackabu.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hackabu<\/a>&nbsp;is an agency that provides various services from growth hacking to public relations.<\/p>\n\n\n\n<p><a href=\"https:\/\/growthzone.io\/agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Growthzone<\/a>&nbsp;is a growth hacking agency that provides services in analytics, SEO, and overall in online marketing.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Growth hacking course<\/strong>s<\/h2>\n\n\n\n<p>For developing a growth hacking mindset and understanding the tips and tricks behind, a growth hacking course is a good starting point. There are plenty of growth hacking courses available and we have listed some very good ones for you to have a look at.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>Become great at growth &#8211; course<\/strong><\/h4>\n\n\n\n<p>This is a great course about growth hacking with good materials. This course is executed by industry experts, which gives you all of the insider knowledge and tips on how to drive faster growth. Have a look at the course <a href=\"https:\/\/cxl.com\/institute\/programs\/growth-marketing-training\/?utm_source=Grow-with-Ward&amp;utm_medium=referral&amp;utm_campaign=best-online-growth-hacking-courses#_r_ward51\">here<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>Growth master training course<\/strong><\/h4>\n\n\n\n<p>This is a growth hacking course that is executed by the founder of GrowthHackers Sean Ellis. In this growth hacking course, you will be able to receive a certificate as well. Check <a href=\"https:\/\/growthuniversity.teachable.com\/p\/growthmaster-training-course\">the course<\/a> out!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Growth Hacking Course: Learn the Process and Growth Hacks<\/h4>\n\n\n\n<p>In this free growth hacking course, you will learn the growth hacking processes and principles. Created by Rishabh Dev. Read more about the course <a href=\"https:\/\/www.udemy.com\/course\/growth-hacking-fundamentals-course\/\">here<\/a>. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. <strong>Growth hacking course &#8211; With personal Coaching<\/strong><\/h4>\n\n\n\n<p>This is a great growth hacking course where you will learn about various online tools that can help you to become a better growth hacker. <a href=\"https:\/\/growthtribe.io\/courses\/growth-hacking-online-12w-course\/\">The growth hacking course<\/a> also includes personal coaching sessions and you will be able to work in team projects.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. <strong>Growth marketing immersive -course<\/strong><\/h4>\n\n\n\n<p>In <a href=\"https:\/\/growthtribe.io\/courses\/online-growth-marketing-immersive\/\">this growth hacking course<\/a>, you will learn growth hacking strategies that can help you to grow your business further. The course includes online workshops and one-to-one coaching sessions. You will also learn tools for growth hacking and get lifelong access to all of the materials.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. <strong>Growth Hacking with Digital Marketing<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.udemy.com\/course\/growth-hacking-masterclass-become-a-digital-marketing-ninja\/?LSNPUBID=vedj0cWlu2Y&amp;ranEAID=vedj0cWlu2Y&amp;ranMID=39197&amp;ranSiteID=vedj0cWlu2Y-UIt.w.7HL4IOG1gw1bqjRg&amp;utm_medium=udemyads&amp;utm_source=aff-campaign\">This growth hacking course<\/a> will teach you to create customer action funnels, analyse data in google analytics, use a data-driven approach for better decision making and many more. Read more about the course here.<\/p>\n\n\n\n<p>Read more about most effective&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.nexoya.com\/blog\/ai-marketing-tools-that-you-need-to-know\/\" target=\"_blank\">AI marketing tools<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.nexoya.com\/blog\/tips-on-how-to-leverage-data-driven-decisions-in-marketing\/\" target=\"_blank\">ways of leveraging data-driven decisions in online marketing<\/a>.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditional marketing is not enough anymore. Companies, especially those in an early stage, must focus on rapid growth, and often, the only goal that matters is overall growth.<\/p>\n","protected":false},"author":2,"featured_media":3557,"menu_order":0,"template":"","meta":{"_acf_changed":false},"blog_category":[29],"class_list":["post-3840","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","blog_category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>14 Must-have Tools for a Successful Growth Hacking - Nexoya<\/title>\n<meta name=\"description\" content=\"Growth hacking is a relatively new term in marketing, however it is already gaining popularity. 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