{"id":3789,"date":"2019-05-29T13:01:00","date_gmt":"2019-05-29T12:01:00","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=blog_posts&#038;p=3789"},"modified":"2022-04-11T10:44:09","modified_gmt":"2022-04-11T09:44:09","slug":"create-your-marketing-funnel-with-these-easy-steps-template","status":"publish","type":"blog_posts","link":"https:\/\/www.nexoya.com\/it\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/","title":{"rendered":"Create your Marketing Funnel with these easy steps (Template)"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.nexoya.com\/blog\/why-a-marketing-funnel-is-important-and-where-ai-can-help\/\" target=\"_blank\">In the previous article<\/a>&nbsp;we discussed how marketing funnel concept can help you to monitor and plan your marketing campaign.<br>Today we will show you how to create your own marketing funnel with 5 easy steps!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing funnel stages<\/h2>\n\n\n\n<p>There is no single model of the marketing funnel that every business should follow. Depending on the type of business marketing funnels vary quite a lot and might include many stages before the final marketing funnel stage is arrived at. Nevertheless, we will only focus on the most significant stages of a marketing funnel and the most widely adopted.<br>Let us have a look at a simple marketing funnel and its basic stages. For each marketing funnel stage, we provide examples of goals, important KPIs and useful tactics which company can apply.<br><\/p>\n\n\n\n<p>Feel free to use our \u201cMarketing Funnel Template\u201d, which you can find at the end of this article.<br><\/p>\n\n\n\n<p>Let\u2019s have a look on how a marketing funnel stages could look like:<br><\/p>\n\n\n\n<p>(<a href=\"https:\/\/www.nexoya.com\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/#MarketingFunnelLink\">Scroll down for the Marketing Funnel Template<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Marketing funnel stage -Awareness<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"736\" height=\"400\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-29-at-12.56.png\" alt=\"Awareness stage of a marketing funnel\" class=\"wp-image-3790\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-29-at-12.56.png 736w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-29-at-12.56-350x190.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-29-at-12.56-300x163.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<p>In this marketing funnel stage, potential customers are not aware of the existence of your product\/service. Therefore, your goal as a company is to create awareness for your business among the potential target audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Marketing funnel example -Awareness<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer Goal: <\/strong>Solution, In the search for new, engaging information<\/li><li><strong>Company Goal: <\/strong>Reach, Company awareness, Attract, Increase traffic<\/li><li><strong>Tactics:<\/strong> <a href=\"https:\/\/www.nexoya.com\/blog\/do-not-miss-these-seo-tactics-for-2020\/\">SEO<\/a>, SEM, display ads, events, blog, influencers, social content, infographics, short YouTube videos<\/li><li><strong>Important KPIs to track: <\/strong>Visits, CTR, bounce-rate, followers<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Marketing funnel stage -Consideration<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"736\" height=\"400\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-09.54.png\" alt=\"Consideration stage of a marketing funnel\" class=\"wp-image-3791\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-09.54.png 736w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-09.54-350x190.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-09.54-300x163.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<p>In this marketing funnel stage, potential customers have started looking for the value that your product\/service has to offer. Prospects search for answers to their questions such as: Does this solve my problem? Does it add value to me? Am I ready to pay for it?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Marketing funnel example -Consideration<\/h4>\n\n\n\n<p>A short example of the customer goals, company goals, tactics and KPIs that are frequently seen in this funnel stage.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Company goal: <\/strong>Engage, improve lead conversion rate, building a relationship with prospects, Create the need for potential customers to start using your product<\/li><li><strong>Customer goal:<\/strong> Information, Value, Evaluation<\/li><li><strong>Tactics:<\/strong> Courses, newsletters, video content, templates, ebooks, webinars, white papers, testimonials, case studies, landing pages with CTAs like free templates, checklists etc.<\/li><li><strong>Important KPIs to track: <\/strong>Number of sign-ups, Open-rate, <a href=\"https:\/\/www.nexoya.com\/blog\/all-you-need-to-know-about-ctr-optimization\/\">CTR<\/a>, unsubscriptions, Time-on-site, number of downloads<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Marketing funnel stage -Conversion<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"736\" height=\"400\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-09.57.png\" alt=\"Conversion stage of a marketing funnel\" class=\"wp-image-3792\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-09.57.png 736w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-09.57-350x190.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-09.57-300x163.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<p>In this marketing funnel stage, the potential customers have a better understanding of your product and the value it offers. You, as a company, have established a relationship with the potential customers and have already been in contact with them discussing the various ways and tactics that have been presented above.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Marketing funnel example -Conversion<\/h4>\n\n\n\n<p>Have a look at this marketing funnel example below, that shows you what type of company goals, customer goals, tactics and KPIs are commonly applied in a Conversion funnel stage.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Company goal:<\/strong> Trial sign-ups<strong>, number of paying customers, well-executed<\/strong> CRM<\/li><li><strong>Customer goal: <\/strong>Customer support, Adequate Price=Quality, Easy onboarding<\/li><li><strong>Tactics:<\/strong> Customer support calls, personalized emails, limited-time offers<\/li><li><strong>Important KPIs to track: <\/strong>CAC, customer feedback, number of active customers, reviews<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4. Marketing funnel stage -Loyalty<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"736\" height=\"400\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-09.58.png\" alt=\"Loyalty stage of a Marketing Funnel\" class=\"wp-image-3793\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-09.58.png 736w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-09.58-350x190.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-09.58-300x163.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<p>In the loyalty stage, the main goal is to keep the customer and avoid shunning them. This can be achieved by maintaining a good relationship with the customer and keeping in good contact with them. One other important factor is upselling at this stage (i.e. more options or other products of your portfolio).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Marketing funnel example -Loyalty<\/h4>\n\n\n\n<p>Below you can find a marketing funnel example that reveals you what type of company goals, customer goals, tactics and KPIs are often applied in a Loyalty funnel stage.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Company goal:<\/strong> Keep customer, happy customers<\/li><li><strong>Customer goal:<\/strong> Good experience with the product\/service<\/li><li><strong>Tactics:<\/strong> Survey\u2019s, regular updates (Mail, calls or meetings), Relationship management (i.e. Account management)<\/li><li><strong>Important KPIs to track: <\/strong>Activity of the customer, CTR, Net Promoter Score (NPS), reviews<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5. Marketing funnel stage -Referral<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-10.00.png\" alt=\"Referral stage of a marketing funnel\" class=\"wp-image-3794\" width=\"580\" height=\"315\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-10.00.png 736w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-10.00-350x190.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Screenshot-2019-05-28-at-10.00-300x163.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p>In this last and very important marketing funnel stage, the customer can actually be requested to refer you to other potential customers. This is a very interesting stage, as it can help you grow your market share significantly without requiring high inbound marketing efforts. This is achieved through referrals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Marketing funnel example -Referral<\/h4>\n\n\n\n<p>Have a look at the example below that will give you an overview of regular company goals, customer goals, tactics and KPIs in the Referral stage.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Company goal: <\/strong>Number of customers growing<\/li><li><strong>Customer goal:<\/strong> Share experience of a good product, get a discount<\/li><li><strong>Tactics:<\/strong> <a href=\"http:\/\/omnistartell.com\">Referral<\/a> programs<\/li><li><strong>Important KPIs to track: <\/strong>the number of referrals, customer feedback<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Note:<\/h4>\n\n\n\n<p>As you are building your marketing funnel, you should assign metrics to track each stage of the process.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Get your Marketing Funnel Template for free<\/h5>\n\n\n\n<p>We have prepared for you a free marketing funnel template that you can fill out and use it for your business.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"green-btn wp-block-heading\"><a href=\"https:\/\/www.nexoya.com\/marketing-funnel-template\/\">Download your Free Marketing Funnel &#8211; Template<\/a><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p>We wish you great success with your marketing funnel planning!<\/p>\n\n\n\n<p>Find out more about&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.nexoya.com\/blog\/the-future-of-marketing-and-the-role-of-ai-in-it\/\" target=\"_blank\">future of marketing and the role of Ai in it<\/a>!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>There is no single marketing funnel that every business should follow. Marketing funnels vary quite a lot and might include many stages before the final stage is arrived at. Nevertheless, we will only focus on the most significant stages of a marketing funnel and the most widely adopted.<\/p>\n","protected":false},"author":2,"featured_media":3545,"menu_order":0,"template":"","meta":{"_acf_changed":false},"blog_category":[29],"class_list":["post-3789","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","blog_category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 easy steps for creating your Marketing Funnel - nexoya<\/title>\n<meta name=\"description\" content=\"Tips on how to create an effective marketing funnel for your company with a template. Read more about the marketing funnel stages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/it\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create your Marketing Funnel with these easy steps (Template)\" \/>\n<meta property=\"og:description\" content=\"Tips on how to create an effective marketing funnel for your company with a template. Read more about the marketing funnel stages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/it\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-11T09:44:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/asphalt-empty-field-163444.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/create-your-marketing-funnel-with-these-easy-steps-template\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/create-your-marketing-funnel-with-these-easy-steps-template\\\/\",\"name\":\"5 easy steps for creating your Marketing Funnel - nexoya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/create-your-marketing-funnel-with-these-easy-steps-template\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/create-your-marketing-funnel-with-these-easy-steps-template\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/asphalt-empty-field-163444.png\",\"datePublished\":\"2019-05-29T12:01:00+00:00\",\"dateModified\":\"2022-04-11T09:44:09+00:00\",\"description\":\"Tips on how to create an effective marketing funnel for your company with a template. Read more about the marketing funnel stages.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/create-your-marketing-funnel-with-these-easy-steps-template\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/create-your-marketing-funnel-with-these-easy-steps-template\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/create-your-marketing-funnel-with-these-easy-steps-template\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/asphalt-empty-field-163444.png\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/asphalt-empty-field-163444.png\",\"width\":1120,\"height\":480,\"caption\":\"Marketing funnel template\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/create-your-marketing-funnel-with-these-easy-steps-template\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Create your Marketing Funnel with these easy steps (Template)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/\",\"name\":\"Nexoya\",\"description\":\"Overachieve your goals by optimizing cross-channel digital advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#organization\",\"name\":\"Nexoya\",\"alternateName\":\"Nexoya AG\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"width\":516,\"height\":424,\"caption\":\"Nexoya\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nexoyacom\",\"https:\\\/\\\/x.com\\\/nexoyacom\",\"https:\\\/\\\/www.instagram.com\\\/nexoyacom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nexoya\",\"https:\\\/\\\/www.youtube.com\\\/@nexoya\"],\"description\":\"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.\",\"email\":\"hello@nexoya.com\",\"telephone\":\"+41 43 588 00 42\",\"legalName\":\"Nexoya Ltd\",\"foundingDate\":\"2018-07-04\",\"vatID\":\"CHE-427.024.248\",\"taxID\":\"CH02030462638\",\"duns\":\"480249634\",\"leiCode\":\"5067007N8ZA0T56P1E67\",\"naics\":\"511210\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 easy steps for creating your Marketing Funnel - nexoya","description":"Tips on how to create an effective marketing funnel for your company with a template. Read more about the marketing funnel stages.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nexoya.com\/it\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/","og_locale":"it_IT","og_type":"article","og_title":"Create your Marketing Funnel with these easy steps (Template)","og_description":"Tips on how to create an effective marketing funnel for your company with a template. Read more about the marketing funnel stages.","og_url":"https:\/\/www.nexoya.com\/it\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/","og_site_name":"Nexoya","article_publisher":"https:\/\/www.facebook.com\/nexoyacom","article_modified_time":"2022-04-11T09:44:09+00:00","og_image":[{"width":1120,"height":480,"url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/asphalt-empty-field-163444.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@nexoyacom","twitter_misc":{"Tempo di lettura stimato":"5 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nexoya.com\/it\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/","url":"https:\/\/www.nexoya.com\/it\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/","name":"5 easy steps for creating your Marketing Funnel - nexoya","isPartOf":{"@id":"https:\/\/www.nexoya.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nexoya.com\/it\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/#primaryimage"},"image":{"@id":"https:\/\/www.nexoya.com\/it\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/asphalt-empty-field-163444.png","datePublished":"2019-05-29T12:01:00+00:00","dateModified":"2022-04-11T09:44:09+00:00","description":"Tips on how to create an effective marketing funnel for your company with a template. Read more about the marketing funnel stages.","breadcrumb":{"@id":"https:\/\/www.nexoya.com\/it\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nexoya.com\/it\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.nexoya.com\/it\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/#primaryimage","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/asphalt-empty-field-163444.png","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/asphalt-empty-field-163444.png","width":1120,"height":480,"caption":"Marketing funnel template"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nexoya.com\/it\/blog\/create-your-marketing-funnel-with-these-easy-steps-template\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nexoya.com\/it\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.nexoya.com\/it\/blog\/"},{"@type":"ListItem","position":3,"name":"Create your Marketing Funnel with these easy steps (Template)"}]},{"@type":"WebSite","@id":"https:\/\/www.nexoya.com\/it\/#website","url":"https:\/\/www.nexoya.com\/it\/","name":"Nexoya","description":"Overachieve your goals by optimizing cross-channel digital advertising","publisher":{"@id":"https:\/\/www.nexoya.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nexoya.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.nexoya.com\/it\/#organization","name":"Nexoya","alternateName":"Nexoya AG","url":"https:\/\/www.nexoya.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.nexoya.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","width":516,"height":424,"caption":"Nexoya"},"image":{"@id":"https:\/\/www.nexoya.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nexoyacom","https:\/\/x.com\/nexoyacom","https:\/\/www.instagram.com\/nexoyacom\/","https:\/\/www.linkedin.com\/company\/nexoya","https:\/\/www.youtube.com\/@nexoya"],"description":"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.","email":"hello@nexoya.com","telephone":"+41 43 588 00 42","legalName":"Nexoya Ltd","foundingDate":"2018-07-04","vatID":"CHE-427.024.248","taxID":"CH02030462638","duns":"480249634","leiCode":"5067007N8ZA0T56P1E67","naics":"511210","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}}]}},"_links":{"self":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/blog_posts\/3789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/media\/3545"}],"wp:attachment":[{"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/media?parent=3789"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.nexoya.com\/it\/wp-json\/wp\/v2\/blog_category?post=3789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}