Why does the spend in the portfolio details view differ from the portfolio overview?
The portfolio details view does not factor in non-optimized content into the spend analytics.
What is non-optimized content?
Non-optimized content is not factored into graphs, tables and charts that show optimization details analytics.
Non-optimized content, therefore, accounts for differences/inconsistencies in values within a portfolio across different tables, graphs and charts that show optimization analytics, and those that do not.
Why do detailed portfolio views differ?
Detailed portfolio sections take optimization analytics into account.
Therefore, certain campaigns (non-optimized content) are considered as “skipped campaigns”. As a result, non-optimized content does not show up in the campaign detail screen.
